Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Paw Paw Whitening Milk Papaya Extract 500ml

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Highlights:

Paw Paw Whitening Milk Papaya Extract 500ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

A glowing tone, a moisturized skin, sparkling with beauty

40 AED

10% OffFeatured

MAAKE Honey & Milk Glowing Hand & Body Lotion 600ml

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Highlights:

MAAKE Honey & Milk Glowing Hand & Body Lotion 600ml

Our Hand & Body Lotion is specially formulated with a blend of moisturizing and emollient ingredients for healthy and radiant looking skin. Its lightweight texture is quickly absorbed by the skin, leaving it soft and hydrated throughout the day. Regular use results in a more relaxed complexion.

Instructions: Gently massage a generous amount of lotion all over the body, especially on dry areas such as the elbows, knees, shoulders, and feet. Suitable for all skin types.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. If irritation occurs, discontinue use. Keep out of the reach of children. Store in a cool, dry place.

45 AED

14% OffFeatured

Shower Gel, Skin Care

Amalico Shower Gel Enriched With Mix Fruits 500ml

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Amalico Shower Gel Enriched With Mix Fruits 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

30 AED

6% OffFeatured

Tree Hut Vitamin C Shea Sugar Scrub 510gm

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Highlights:

Tree Hut Vitamin C Shea Sugar Scrub 510gm

Tree Hut Vitamin C Shea Sugar Scrub is an exfoliating body scrub that removes dull, dry skin to reveal soft, glowing, and smooth skin. Infused with Vitamin C, Alpha Hydroxy Acid (AHA), Shea Butter, and a blend of natural oils like Grapefruit, Avocado, Macadamia, Sweet Almond, Safflower, and Orange, it nourishes, hydrates, and helps restore skin’s natural glow while uplifting the senses with a fresh citrus scent.

Highlights

Exfoliates & Brightens: Removes dull, dry skin to reveal soft, glowing, and smooth skin.
Vitamin C & AHA: Helps boost skin for a brighter, firmer, and even-toned appearance.
Moisturizing Shea Butter: Deeply nourishes, softens, and promotes skin elasticity.
Natural Oil Blend: Contains Grapefruit, Avocado, Macadamia, Sweet Almond, Safflower, and Orange Oils to balance hydration and prevent dryness.
Refreshing Scent: Uplifting citrus fragrance enhances the shower experience

75 AED

4% OffFeatured

Creams, Skin Care, Sunscreen

Trimay Sun Cream SPF50+/Pa++++ 50ml

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Highlights:

Trimay Sun Cream SPF50+/Pa++++ 50ml

Trimay UV Protection Sun Cream offers broad-spectrum SPF50+ PA++++ defense against both UVA and UVB rays, helping protect your skin from sun damage, pigmentation, and signs of premature aging. Its lightweight, fast-absorbing texture leaves no white cast or greasy residue, making it an ideal daily sunscreen and makeup base.

Formulated with 17 amino acids, this sunscreen helps to reinforce the skin’s natural protective barrier, retain moisture, and support healthy-looking skin. It also contains hydrolyzed collagen, a deeply hydrating ingredient that helps improve skin elasticity, reduce the appearance of fine lines, and prevent dryness.

115 AED

7% OffFeatured

Cleansers, Face Cream, Skin Care

LightenUp Flaw-Less Micro Dermabrasion Cleanser 150gm

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Highlights:

LightenUp Flaw-Less Micro Dermabrasion Cleanser 150gm

A daily exfoliating cleanser that purifies, smooths, and brightens skin while removing dirt and impurities.

65 AED

13% OffFeatured

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream 200gm

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Highlights:

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream 200gm

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream Moisturizing To restore dry and damaged skin to be clearer Smooth and soft like a pearl, supported with vitamin E which acts as powerful antioxidant and help protect the skin

35 AED

25% OffFeatured

Creams, Spot Corrector, Skin Care

Silka Whitening Pearl Cream 8gm

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Highlights:

Silka Papaya Whitening Pearl Cream 8gm

Gently hides dark spots and blemishes by providing an even pearly white matte finish Contains Papaya Enzyme and Vitamin B3 to help erase unwanted blemishes and whiten your skin from within. Use it regularly for visibly fairer and younger looking skin Use it regularly for visibly fairer and younger looking skin.

15 AED

11% OffFeatured

Pretty Cowry Amboo Charcoal Tearing Black Mask 20gx10

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Highlights:

Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

18% OffFeatured

AmLactin Crepe Firming Cream Body Cream with 15% Lactic Acid -Exfoliator and Moisturizer for Crepey, Dry Skin340gm

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Highlights:

AmLactin Crepe Firming Cream Body Cream with 15% Lactic Acid -Exfoliator and Moisturizer for Crepey, Dry Skin340gm

Highlights

Non slip
Whole-body moisturizing cream: Reclaim your skin with the all-in-one, skin firming cream that gently exfoliates and deeply hydrates your face, hands and body to visibly smooth, firm and plump your skin
Our formula: AmLactin’s crepe skin firming cream uses 15% lactic acid, a gentle yet effective AHA, to exfoliate dead skin cells and promote skin cell turnover; ceramides retain moisture and support the skin barrier to restore natural radiance
Simplify your skincare routine: Our body cream is an exfoliator and moisturizer, meaning you can finally reduce the number of skin care products on your shelf while still showing your skin the love it deserves
The deepest care for your skin: Our paraben-free, rich, non-greasy formula is made without fragrance and instantly hydrates to rejuvenate skin and reclaim youthful-looking skin; ideal for delicate crepey, dry skin

330 AED

PRODUCTS ON SALES

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15% OffFeatured

Bar Soap, Fragrances, Roll On, Skin Care

Fair and White Exclusive Vitamin C Exfoliating Soap For Cleansing 200g

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Highlights:

Fair and White Exclusive Vitamin C Exfoliating Soap For cleansing 200g

Its formula is enriched with Apricot kernels so that it rubs and cleanses all dead cells and impurities responsible for dull complexions. These exfoliating agents are combined with the brightening properties of the Vitamin C

55 AED

11% OffFeatured

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

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Highlights:

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

Fabulous and luxurious toning agent allying delicacy and performance, this unique care QEI+ signs your beauty by hydrating, by unifying and by limiting the dark spots, repairing all the imperfections by revealing the brightness of your skin. It reveals day after day in the perfection, a complexion of infinitely sublime beauty.

Directions for use:

The evening having cleaned carefully the skin with the tonic lotion, having applied the body milk to the dark zones, by massing slightly.

For an optimal result, we recommend you to add the serum to the Body Milk Or Innovative.

250 AED

17% OffFeatured

Lotion, Shampoo, Skin Care

Vaseline Men Fast Absorbing Normal to Dry Skin Body Lotion 400ml

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Highlights:

Vaseline Men Fast Absorbing Normal to Dry Skin Body Lotion 400ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

25 AED

11% OffFeatured

Curly & Wavy hair, Hair Care

Karseell Curling Perfection Curl Defining Cream Maca Essence Repair 200ml

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Highlights:

Karseell Curling Perfection Curl Defining Cream Maca Essence Repair 200ml

Curling Perfection Defining Cream helps give your hair more body and build while helping to keep your hair soft

Sulfate free curly hair styling cream, suitable for all types of hair. And medium thick curl type. Color safety, keratin safety. Safe for sensitive skin. Reduce frizz and increase luster.

Increase volume, shine, and fluffiness: Helps to add volume, shine, and elasticity to your already perfect hair and favorite hairstyles

brushable & manageable all-day long. This hair cream helps gives your hair volume & shine

Karseell focuses on hair care products and has a highly skilled R&D and production team to protect the health of your hair and create charming hair

120 AED

4% OffFeatured

Cleansers, Tonners, Skin Care

Anua Heartleaf 80% Soothing Ampoule 30ml

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Highlights:

Anua Heartleaf 80% Soothing Ampoule 30ml

An nourishing ampoule formulated with 80% Houttuynia Cordata Extract that helps soothe sensitive skin and protect the skin from external irritations.

Delivers intense moisture to the skin.

The watery texture enables thorough and quick absorption of moisture and nutrients without stickiness.

125 AED

14% OffFeatured

Skin Doctor Keratin Hair Serum 30ml

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Highlights:

Skin Doctor Keratin Hair Serum 30ml

Repairs damaged hair, protects hair against feat from hairdryers and irons, restores silkiness and shine and repairs split ends.

Skin Doctor Keratin silkiness shine serum forms a protective layer around hair strands against heat from hairdryers and irons, sealing hair cuticles. It leaves your hair with a soft texture and extra shine. Product highlights include:

How to use:Pump a few drops of the serum onto your palm apply evenly onto your hair from roots to tips. Finish by blow-drying hair while styling with a brush and follow with a flat iron. This is a very important step because the heat from the iron will seal the cuticles. You can also apply a small amount of product on dry hair to reduce volume and frizz.

30 AED

15% OffFeatured

IQueen Classic Wood Solid Round Hair Brush 46x228mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Solid Round Hair Brush 46x228mm

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Highlights:

IQueen Classic Wood Solid Round Hair Brush 46x228mm

Made with solid wood and a classic triangle handle for a comfortable, non-slip grip.

Features Long-Short Twist Bristling with flexible long nylon strands and shorter ionic bristles—perfect for detangling, smoothing, and styling thick hair with ease.

The spiral design helps guide hair for effortless curls or sleek straight looks.

Overall Diameter: 46mm, Length: 228mm

55 AED

13% OffFeaturedOut Of Stock

Creams, Skin Care

Clear Essence Skin Smoothing Cream 113g

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Highlights:

Clear Essence Skin Smoothing Cream 113g

A Hydroquinone-Free Formula for Dark Spots!

Clear Essence® Platinum Skin Smoothing Creme is a successful mixture of innovation and intimacy that makes this product effective for all people of color. Formulated to moisturize your skin while visibly reducing the appearance of dark spots and skin discolorations for a more even glow. This breakthrough formula is specially formulated with Alpha Arbutin and Sodium Ascorbyl Phosphate, nature’s most subtle and yet effective skin brightening agents.

Skin Concern: Dark spots, age spots, post acne marks, or sun discolorations

Recommended Skin Type: Dry to normal

175 AED

13% OffFeatured

Creams, Skin Care

AR Vitamin E Hya Intensive Cream Sachet 100gm

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Highlights:

AR Vitamin E Hya Intensive Cream Sachet 100gm

AR Vitamin E Hya Intensive Whitening Cream, a luxurious body cream enriched with the goodness of Vitamin E and Hyaluronic Acid, designed to nourish and revitalize your skin deeply. Infused with potent ingredients, this cream works tirelessly to replenish moisture, leaving your skin feeling hydrated, supple, and visibly radiant.

35 AED

7% OffFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Milk 5 Liter

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Highlights:

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Milk 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

GIFT SET

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14% OffFeatured

Creams, Skin Care

Noor Hair Removal Cream Cucumber

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Highlights:

Noor Hair Removal Cream Cucumber

Noor Gold Hair Removal Cream is an easy and effective solution for removing unwanted hair while leaving the skin soft and smooth. Enriched with cucumber, it is designed for use on various body areas, including sensitive regions. The formula works quickly, helping achieve clean and silky skin in minutes.

Benefits

Removes unwanted hair gently and quickly
Leaves skin soft, smooth, and silky
Helps keep skin moist and supple after hair removal
Suitable for sensitive skin and delicate areas

Ingredients

Aqua (Water), Cosmo Wax-D, Cetyl Alcohol, Mineral Oil, Sorbitol, Calcium Hydroxide, Sodium Hydroxide, Thioglycolate, Aloe Vera, Vitamin E, Perfume.

How to Use?

Apply Noor Gold Cream Hair Remover on the desired area.
Leave for five to seven minutes.
Remove all the cream with the provided plastic spatula.
Rinse thoroughly with water.
Store at room temperature and avoid exposure to direct sunlight.

30 AED

8% OffFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Skin Doctor Camel Milk Smoothing Mask 1000ml

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Highlights:

Skin Doctor Camel Milk Smoothing Mask 1000ml

Gives a soft, healthy and shiny finish and delivers deep moisture for healthy strands.

Skin Doctor Camel Milk Smoothing Mask nourishes the hair and gives a soft, healthy and shiny finish. Delivers deep moisture to stressed and damaged hair.

How to use:

Apply generous amount of mask on wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes, then rinse well with water.

55 AED

10% OffFeatured

Fruit Of The Wokali Exfoliating Body Cream That Softens And Brightens The Skin, Removing Dark Spots 500ml

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Highlights:

Fruit Of The Wokali Exfoliating Body Cream That Softens And Brightens The Skin, Removing Dark Spots 500ml

Fruit of the Wokali Strawberry Sherbet Body Scrub. This strawberry sorbet body scrub softens your skin with pure sea salt blended with strawberry extract and vitamins, giving you a radiant glow. With non-abrasive salt granules, this brightening scrub gently exfoliates dark spots and rough skin cells for clearer, brighter, and more luminous skin. Moisturizing and brightening

45 AED

Shower Gel, Skin Care

Bronz Tone Clarifying Shower Gel 1000ml

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Highlights:

Bronz Tone Clarifying Shower Gel 1000ml

Bronztone Clarifying Shower Gel is the perfect way to get a luminous complexion and soft, clean skin. This 33.8 oz shower gel is designed to eliminate all impurities and prepare your skin for the application of other products in the Bronztone range. It deeply cleanses the skin, leaving it feeling refreshed and revitalized. With regular use, you’ll notice your complexion glowing with a healthy radiance.

35 AED

7% OffFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Knuckles Whitening Cream For Dark knuckles, Uneven Hands Alpha Arbutin, Vitamin C 50gm

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Highlights:

Biocos Knuckles Whitening Cream For Dark knuckles, Uneven Hands Alpha Arbutin, Vitamin C 50gm

Visible Brightening: Lightens dark knuckles and uneven skin tones.

Deep Hydration: Moisturizes skin for soft, smooth, and radiant hands.

Gentle Dark Spot Corrector: Dermatologically tested, ideal for sensitive skin.

Improves Skin Texture: Reduces roughness, leaving hands soft and luminous.

65 AED

5% OffFeatured

Face Cream, Skin Care, Spot Corrector

Proxima Peau de Lune Face Cream 50ml

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Highlights:

Proxima Peau de Lune Face Cream 50ml

Proxima Peau de Lune Face Cream is an advanced anti-aging formula designed to deliver multiple benefits in one product. This lightweight, non-greasy cream works to gently exfoliate impurities, helping to brighten the complexion and promote smoother, more youthful skin. With SPF 50, it offers broad-spectrum protection against harmful UV rays, helping to guard your skin from sun damage and premature aging.

Formulated with nourishing ingredients, this face cream reduces the appearance of fine lines and wrinkles while evening out skin tone and texture. Its hydrating properties provide essential moisture, leaving the skin feeling soft and nourished throughout the day. Suitable for all skin types, Peau de Lune Face Cream absorbs quickly without leaving any residue, making it ideal for daily use.

Key Benefits:

Reduces the appearance of fine lines and wrinkles.
Evens out skin tone and texture.
Protects against sun damage with SPF 50.
Hydrates and nourishes the skin.

Key Features:

Contains hyaluronic acid, vitamin C, and antioxidants.
Suitable for all skin types.
Non-greasy and lightweight formula.
Absorbs quickly into the skin.
Paraben-free and cruelty-free.

95 AED

13% OffFeatured

Pretty Cowry Natural Vitamin C Essence Serum 30ml

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Highlights:

Pretty Cowry Women’s Vitamin C Serum Shrink Pores Firming Anti-wrinkle 30ml

With its incredible moisturizing and moisturizing function, hyaluronic acid helps dry skin to maintain moisture deep into the skin

Hyaluronic acid, Vitamin C and Vitamin E works together to make your skin brighter, firmer and younger

Aims to solve the most common skin problems, such as wrinkles, dark spots and sunspots

35 AED

13% OffFeatured