Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Lotion, Skin Care

Smooth Diamond Amino Acid Plus Glycolic Acid Body Lotion 500ml

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Smooth Diamond Amino Acid Plus Glycolic Acid Body Lotion 500ml

Smooth Diamond Injection Gluta Terminal White with white glutathione injection is a whitening body lotion. Mega blast premium whitening with alpha arbutin, carrot oil and vitamin A, Glutathione 2000000mg.

Smooth Diamond Injection Whitening Body Lotion: Arbutin oil and extra vegetable extract can be used to get perfect looking appearance that you so much desire. It helps to eliminate dark spots, hyperpigmentation, acne and also helps improve your skin complexion.

Visible result – anti stretch mark, skin toning, anti-sunspot and brown spots. Guaranteed results within 1 week.

Direction for use: apply after bath on clean dry skin (morning and night) softly massage on skin until absorbed throughly avoid contact with eyes, if irritation occurs please discontinue use and consult your doctor.

165 AED

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Lotion, Skin Care

Smooth Diamond Acne & Tough Spot Clarifying Carrot Body Lotion 500ml

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Smooth Diamond Acne & Tough Spot Clarifying Carrot Body Lotion 500ml

Acne & Tough spot. Glowing whitening and nourishing treatment. SPF50+. Original beauty collection lotion. Contains glutathione, moroccan oil, pure Egyptian oil, turmeric acid and vitamin c.

SD Smooth Diamond Paris Body Whitening Lotion is formulated to revitalise, restoring and goes beyond whitening of the skin. It helps to glow, moisturise and brighten the skin with in 7 days. It contains anti-oxidant sunscreen, sheer daily moisture and glutathione and Kojic acid which help to heal damaged skin, scars, blemish and smoothen the skin.

Direction for use: apply morning and night daily all over the body on a cleansed skin. Gently massage till the cream absorbed completely.

165 AED

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Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

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Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

Smooth Diamond Vitamin C + Turmeric Lotion is formulated to help to combat free radicles, glow the skin and more even skin tone, it is infused with Turmeric anti-inflammatory also helps to support healthy skin, leaving the skin soothed and revitalised.

Visible result – anti stretch mark, skin toning, anti-sunspot and brown spots. Guaranteed results within 1 week.

165 AED

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Smooth Diamond Gold Halfcast Body Lotion 500ml

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Smooth Diamond Gold Halfcast Body Lotion 500ml

165 AED

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Smooth Diamond Glutathione and Lumine Halfcast Lotion 500ml

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Smooth Diamond Glutathione and Lumine Halfcast Lotion 500ml

Smooth diamond lotion is a product designed to get brighter attractive skin, formulated to remove dark spots from the skin. Achieve flawless, radiant skin with our exclusive formula! Experience the confidence boost and compliments that come with a clear and even complexion. Discover smoother, brighter skin today with our Smooth Diamond Halfcast Lotion.

Benefits Of Smooth Diamond Halfcast Lotion

Gives your skin a brighter and attractive look
Helps remove dark spots from the skin
Gives you a flawless and radiant skin
Contains Vitamin C to ensure your skin is perfectly nourished

How To Use

Apply morning and night, all over the body on a cleansed skin (After taking your bath). Gently massage the lotion into your skin till it absorbs completely.

165 AED

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EOS Shea Better Cashmere Whipped Oil Butter Vanilla Cashmere 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Vanilla Cashmere 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myristic acid, citric acid, hexamethylindanopyran, vanillin, benzyl benzoate.

Made in USA with global materials.

95 AED

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EOS Shea Better Cashmere Whipped Oil Butter Pink Champagne 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Pink Champagne 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Made in USA with globally materials.

95 AED

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EOS Shea Better Cashmere Whipped Oil Butter Fresh & Cozy 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myrístic acid, citric acid, benzaldehyde, benzyl salicylate, coumarin, hydroxycitronellal, trimethylcyclopentenyl methylisopentenol, vanillin.

Made in USA with global materials.

95 AED

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EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myrístic acid, citric acid, benzaldehyde, benzyl salicylate, coumarin, hydroxycitronellal, trimethylcyclopentenyl methylisopentenol, vanillin.

Made in USA with global materials.

95 AED

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EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

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EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Vanilla Cashmere

Whipped vanilla, soft musk & cozy caramel.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

110 AED

LATEST PRODUCTS

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Creams, Skin Care

Yoko Whitening Cream Milk Extract 4gm

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Yoko Whitening Cream Milk Extract 4gm

Pearl cream nourishes facial skin with the value of milk extracts. For white, clear, and smooth skin Helps reduce wrinkles, dark circles and dark spots from acne and blemishes.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

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Hania Extra Glowing Cream with serum

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Hania Extra Glowing Cream with serum

30 AED

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Faiza Neem Beauty Soap 75gm

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Faiza Neem Beauty Soap 75gm

FAIZA NEEM SOAP BASIC is an all-natural herbal soap crafted with high-quality neem oil. Neem oil is known to have natural antibacterial and antifungal properties, making it an effective and safe soap, ideal for everyday use. Enjoy the broad-spectrum disinfectant benefits of neem oil with this exceptional soap.

15 AED

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Precious Skin Black Ginseng Body Soap 55gm

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Precious Skin Black Ginseng Body Soap 55gm

Purify and nourish your skin with the powerful blend of Black Ginseng and 11 types of Hyaluronic Acid in Precious Skin Thailand Black Ginseng White & Smooth Body Soap. This deeply cleansing soap helps reveal soft, radiant-looking skin while maintaining optimal hydration. Its rich, creamy lather and revitalizing ingredients leave your skin feeling smoother, brighter, and more balanced.

Features

Deep-cleansing formula with a rich, foamy lather
Infused with Black Ginseng Extract to refresh and rejuvenate the skin
Enriched with 11 Multi HYA Complex for deep hydration and softness
Helps reduce dullness and uneven skin tone
Suitable for daily use on all skin types
Promotes smooth, glowing, and nourished skin

30 AED

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Diyating Japanese Sakura Body Wash 300ml

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Diyating Japanese Sakura Body Wash 300ml

Japanese Sakura Body Wash is a luxurious wash designed to gently cleanse and moisturize the skin. It contains natural extracts of Japanese Sakura flowers, which give the skin a natural glow and a long-lasting fragrant scent. The wash helps remove impurities without drying the skin, making it ideal for daily skin care for a feeling of freshness and comfort.

Benefits and Features:

Contains Sakura flower extracts known for their soothing and nourishing properties for the skin.

Effectively cleanses the skin without causing dryness.

Gives the skin super softness and a silky touch.

Provides a long-lasting fragrant scent inspired by Japanese nature.

A gentle formula suitable for all skin types, including sensitive.

Moisturizes the skin thanks to its rich ingredients, leaving it soft and refreshed.

How to use:

Wet your skin with warm water.

Apply an appropriate amount of wash onto a bath sponge or hands.

Gently massage the body in circular motions until a rich lather is formed.

Rinse well with water for clean and refreshed skin.

70 AED

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Pure Glow Maximum Strength Whitening Dark Spot Corrector 50gm

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Pure Glow Maximum Strength Whitening Dark Spot Corrector 50gm

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Dark Spot Corrector is a targeted treatment formulated to help visibly improve the appearance of stubborn dark spots and uneven skin tone on the face and body. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish the skin while delivering intensive brightening benefits. A blend of Niacinamide, Alpha Arbutin, and Glycolic Acid helps visibly improve the appearance of dark spots, post-blemish marks, and other areas of discoloration, leaving skin looking smoother, healthier, and more radiant.

Its rich, fast-absorbing formula targets persistent discoloration while providing lasting hydration and comfort. With continued use, skin appears brighter, more even-looking, and visibly refined. Apply directly to areas of concern as part of your daily Pure Glow brightening routine for best results.

125 AED

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Spot Corrector, Skin Care

Bio Claire Lightening Shower Gel 500ml

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Bio Claire Lightening Shower Gel 500ml

Bio Claire clarifying shower gel is the first ritual your body needs before applying the rest of body claire care products.

How to use: twice a day, on a wet skin, put a generous amount of gel and rub gently all over body. It gives a pleasant feeling and clears skin day after day.

35 AED

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Eye & Lip Care, Lipstick, Skin Care, Make Up

Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

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Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

Lady Diana’s Aloe Vera enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15 AED

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Pretty Be Brightening & Exfoliating Body Wash With Turmeric Extracts 1000ml

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Pretty Be Brightening & Exfoliating Body Wash With Turmeric Extracts 1000ml

Turmeric and Kojic acid are a powerful combination that can help cleanse and nourish your skin while enhancing its overall appearance.

The luxurious body wash lathers gently, effectively removing impurities and leaving your skin feeling refreshed and revitalized.

45 AED

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Crave Anti Marks Beauty Cream

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Highlights:

Crave Anti Marks Beauty Cream

This cream is marketed as a brightening and anti-blemish treatment, promising in particular:

Reduction of
dark circles, reduction of freckles,
reduction of blemishes
, improvement of skin tone and radiance

25 AED

PRODUCTS ON SALES

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Conditioner, Hair Scalp Treatment, Hair Care

Sulfur 8 Medicated Regular Formula Anti-Dandruff Hair and Scalp Conditioner 205gm

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Sulfur 8 Medicated Regular Formula Anti-Dandruff Hair and Scalp Conditioner 205gm

Sulfur 8 is a medicated hair and scalp conditioner that has been in use for over fifty years to eliminate and control itchy and flaking scalp due to dandruff.

85 AED

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Queeny Cazara Glossing Hair Serum Argan, Olive Oil

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Highlights:

Queeny Cazara Glossing Hair Serum Argan, Olive Oil

Unlock radiant shine and frizz-free perfection with Queeny Cazara Glossing Hair Serum. This lightweight, non-greasy serum is infused with our powerful trio-oil blend of Argan, Olive, and Coconut oils, providing your hair with an instant glossy finish while protecting against humidity and frizz.

Designed to enhance shine, smooth flyaways, and add softness, this serum is perfect for all hair types, leaving you with a polished, healthy-looking finish that lasts all day.

Key Features:

Intense Shine: Instantly boosts hair’s natural luster.
Frizz & Humidity Protection: Keeps hair sleek and smooth in all weather conditions.
Trio-Oil Blend: Argan, Olive, and Coconut oils nourish and protect hair.
Lightweight & Non-Greasy: Won’t weigh hair down or leave a sticky residue.
Perfect Finishing Touch: Ideal for both natural and styled hair.

How to Use:

Apply a small amount of Queeny Cazara Glossing Hair Serum to damp or dry hair. Distribute evenly, focusing on the mid-lengths and ends. Style as desired. Can be used daily for continuous shine and frizz control.

40 AED

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Skin Doctor Grapefruit Protective Hand Cream 50gm

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Skin Doctor Grapefruit Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use

Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

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Curly & Wavy hair, Hair Scalp Treatment, Hair Care

African Pride Olive Miracle Conditions & Controls Frizz Restore Curl Refresher 355ml

African Pride Olive Miracle Conditions & Controls Frizz Restore Curl Refresher 355ml

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African Pride Olive Miracle Conditions & Controls Frizz Restore Curl Refresher 355ml

African Pride® Natural Salon Care Moisture Restore Curl Refresher is a 7-IN-1 formula that detangles, conditions, protects against heat, refreshes curls, adds shine, controls frizz and prevents split ends. Olive and Tea Tree Oils help to provide anti-breakage nourishment for healthy looking hair and professional looking shine. Great hydration for natural hair. Moisturizes to help repair dry, damaged hair. Perfect for blow drying, maintaining short hair styles.

55 AED

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Tree Hut Ocean Glow Foaming Gel Wash 532ml

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Highlights:

Tree Hut Vanilla Foaming Gel Wash 532ml

Transform your bath routine with Tree Hut Vanilla Foaming Gel Body Wash, the perfect way to indulge in soft, smooth, and beautifully scented skin. Formulated with a Hydrating Oil complex, Shea Butter, Vanilla Fruit Extract, Colloidal Gold, and a blend of natural oils, this luxurious foaming cleanser creates a rich lather that cleanses without stripping moisture, leaving your skin nourished and hydrated. With its warm, creamy vanilla scent with notes of sandalwood and coconut cream, this body wash elevates your self-care routine into an at-home spa experience. Tree Hut Foaming Gel Body Washes are formaldehyde-free, paraben-free, sulfate-free, and designed for everyday pampering. Simply apply onto a bath pouf, work into a lather, rinse, and enjoy beautifully hydrated, refreshed skin. Tree Hut believes that everyone deserves to take time in their day to feel good, even if it’s just in the shower or bath. From our Shea Sugar Scrubs and Body Lotions to our Fragrance Mists and Body Washes, we craft delicious and delightful beauty products with exceptional quality.

80 AED

7% OFFFeatured

Hair Styling Products, Hair Care

African Pride Black Castor Miracle Sealing Oil 177ml

African Pride Black Castor Miracle Sealing Oil 177ml

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Highlights:

African Pride Olive Miracle Black Castor Miracle Deep Penetrating Moisture Restore Treatment 59ml

This Moisture Restore Treatment deeply conditions and hydrates extremely dry, damaged hair. Specially created with black castor oil, coconut milk, and shea butter, this treatment deeply penetrates hair strands and restores moisture.

65 AED

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Body Mist, Deodorants & Antiperspirants, Fragrances, Gift Sets

Lady Diana Posh Perfumed Body Spray 200ml

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Highlights:

Lady Diana Posh Perfumed Body Spray 200ml

Lady Diana Perfume Body Spray Makes Your Day Fresh and Fragrant. Lady Diana Wholesale Body Sprays and Perfumes is the Famous Brand in UAE, Africa, Asia, and Europe. Ideal for Daily Use. Buy Bulk from Fakhruddin Trading for Best Prices

20 AED

10% OFFFeatured

iCan London Petroleum Jelly White Rice 368gm

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iCan London Petroleum Jelly White Rice 368gm

iCan London Petroleum Jelly White Rice is ideal for all skin needs. Use it to heal dry skin, protect minor cuts, and reduce rashes. It is made from 100% pure triple purified petroleum jelly, contains no irritants and is hypo-allergenic.

iCan London Petroleum Jelly White Rice Key Features
Help dry skin healthy-looking and glowing all-day
Formulated with cocoa butter
Gentle on skin
Light coco butter fragrance
Made with triple-purified jelly
Ideal for dull skin, cracked skin, or dry skin
Soothes and moisturizes skin
Helps seal out wetness creating a barrier for sensitive skin

45 AED

29% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Roll On, Unisex

Laser White Vitamin C Whitening Serum & Odor Anti Perspirant, 48 Hours, 50gm

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Laser White Vitamin C Whitening Serum & Odor Anti Perspirant, 48 Hours, 50gm

With a new improved formula, Vitamin C face Serum is thin and highly effective. It will help fade sun spots & discolouration, refine skin texture, reduce wrinkle formation, and minimize existing wrinkles.

It also has a highly concentrated base of pure vegan hyaluronic acid to plump skin cells and protect and restore them. Brightens and smoothes skin for a more radiant and youthful complexion.

Powerful antioxidants neutralize free radicals to prevent and reverse sun damage and fade sun spots and discolouration.

25 AED

7% OFFFeatured

Clairissime Moisturizing Toning Lotion 200ml

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Highlights:

Clairissime Moisturizing Toning Lotion 200ml

is recommended for gentle cleansing. It thoroughly removes makeup and other impurities. Your skin is not only gently cleansed but also receives valuable nutrients. This eliminates the unpleasant dry and scaly skin.

65 AED

GIFT SET

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Hair Care, Shampoo

Silky Cool Stress Hair Shampoo 1000ml

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Highlights:

Silky Cool Stress Hair Shampoo 1000ml

Cleans the scalp and prevent in developing dandruff.

45 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Cinnamon Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Cinnamon Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Sweet, Spicy-Hot
Our Cinnamon Oil:

Has antiseptic properties
Is comforting andenergizing
Has a strong scent perfect to add to scrubs, lotions, and soaps

75 AED

18% OFFFeatured

Olivera Unifying Lightening Body Cream 500ml

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Highlights:

Olivera Unifying Lightening Body Cream 500ml

Formulated with olive and aloe vera, Olivera Clarifying Cream clarifies, unifies and rejuvenates the skin.

Olivera Clarifying Cream with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Olivera Clarifying Cream evens and clarifies the skin thanks to its formula rich in aloe vera and olive Cream. Day after day, your skin becomes younger and clearer.

45 AED

8% OFFFeatured

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

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Highlights:

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

Soothes Skin Irritations: Effectively reduces redness, itchiness, and inflammation caused by eczema and psoriasis. Contains Azelaic Acid and Bisabolol for deep skin healing.
Restores Skin’s Natural Balance: Helps restore the skin’s physiological state, improving hydration and elasticity. Enriched with Allantoin and Gold for enhanced skin rejuvenation.
Provides Intensive Moisture: Hydrates dry, irritated skin while preventing moisture loss, leaving the skin soft and supple. Powered by Caprylic/Capric Triglyceride for deep moisturization.
Prevents Allergic Reactions: Calms allergic reactions and local inflammation with Glabra Root Extract, reducing redness and providing quick relief from skin discomfort.
Anti-Inflammatory and Healing: Targets inflammation and skin conditions with potent ingredients like Sclerotium Gum and Azelaic Acid, promoting smoother, healthier skin with regular use.

60 AED

20% OFFFeatured

BNB Rice Extract Serum 30ml

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Highlights:

BNB Rice Extract Serum 30ml

Rice Extract Serum is a lightweight, hydrating serum formulated with nourishing rice extract to brighten and even out skin tone. This serum deeply penetrates the skin to improve texture, reduce dark spots, and provide a smooth, radiant complexion.

Suitable for: All skin types
Targets: Dark spots, uneven skin tone, dullness, rough texture
Key ingredients: Rice Extract, Niacinamide, Hyaluronic Acid, Alpha Arbutin, Vitamin C

Benefits:

Brightens and evens out skin tone
Reduces dark spots and hyperpigmentation
Improves skin texture for a smoother surface
Provides deep hydration for a radiant, healthy complexion

40 AED

11% OFFFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7.35 Chocolate Blond 100ml

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Highlights:

Bolony Hair Color Cream 7.35 Chocolate Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

10% OFFFeatured

Morocco Skin Clarifying Body Cream 300ml

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Highlights:

Morocco Skin Clarifying Body Cream 300ml

45 AED

20% OFFFeatured

Reborn Mint Clay Mask Firm & Tightens 500ml

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Highlights:

Reborn Mint Clay Mask Firm & Tightens 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

13% OFF