Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Sunscreen

Carotone Light & Natural Sun Protection Brightening Cream 30ml

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Carotone Light & Natural Sun Protection Brightening Cream 30ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

20 AED

11% Off

PrettyBe Massage Cream Rose 550ml

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PrettyBe Massage Cream Rose 550ml

40 AED

22% OffFeatured

Pastil Hand Cream Charcoal

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Pastil Hand Cream Charcoal

35 AED

33% OffFeatured

Extract Whitening Herbal Soap Green Papaya Calamansi, 135gm

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Highlights:

Green papaya calamansi whitening herbal soap with longer lasting scent

Papaya is known to effectively whiten skin

Calamansi is known to lighten stubborn dark spots

Enriched with vitamins and antioxidants

10 AED

25% Off

RDL Papaya Extract Day Cream with Vitamin C 20g

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RDL Papaya Extract Day Cream with Vitamin C 20g

Enriched with papaya extract and vitamin e

Formulated with skin lightening ingredients that can help to brighten skin and to make black dot on your face fade away

Regular use can make your skin feels more moisture and looks brighter

For best result, use RDL papaya day cream during day time

15 AED

11% OffFeatured

Lotion, Serums, Skin Care

Dhin Dhin Body Deep Moisturing Brightening Body Lotion 500ml

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Dhin Dhin Body Deep Moisturing Brightening Body Lotion 500ml

It leaves the skin radiantly glowing and more youthful.

This body cream improves skin clarity, firmness and renews skin healthy radiance eventone .

It is formulated to treat Dark spots,Sun Damages, Wrinkles, Freckles, Blemishes and Acne. It helps to reduce melanin production and gives you a clear smooth complexion.

Dhiin Dhiin Brightening lotion makes the Skin looks Brighter . Infused with glutathione, colllegen and SpF 20 for added Sun protection

40 AED

12% OffFeatured

Shower Gel, Skin Care

Fifty’s Beauty Ageless E-Z Complex Reduces signs of stretch marks 135ml

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Fifty’s Beauty Ageless E-Z Complex Reduces signs of stretch marks 135ml

E-Z Complex Reduces signs of stretch marks 135ml (4.6 fl oz)

Fifty’s E-Z Complex helps to improve the appearance of scars, stretchmarks and to even out skin tone. It is also highly effective for ageing and dehydrated skin

This light, non-greasy complex absorbs easily to ensure the target delivery of its unique combination to nurture your skin with vitamin A and E & C and the natural extracts, Shea butter, Cashew nuts oil, Calendula oil and other natural bioactive and moisturizing extracts.

75 AED

20% OffFeatured

BNB Rice Brighten & Glow Cream 50ml

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BNB Rice Brighten & Glow Cream 50ml

Rice Extract Cream is a nourishing and rejuvenating cream formulated with organic rice extract, rice bran, and hyaluronic acid to gently exfoliate and restore your skin’s natural glow. This lightweight formula helps to clear dead skin cells, brighten the complexion, and improve skin elasticity for a more youthful, radiant appearance.

Rice Extract Light-Weight Cream gently exfoliates the skin and restores glow. It is formulated with rice bran and hyaluronic acid to clear dead skin cells and nourish the skin. Its smooth light weight formula gives a nourished and moisturized look & will leave you with a more youthful and radiant complexion and Brighten skin tone & erase pigmentation. With natural ingredients It helps to brighten the overall complexion and leave skin more elastic & healthy.

Suitable for: All skin types
Targets: Dullness, pigmentation, dryness, and uneven skin tone
Key ingredients: Rice Extract, Niacinamide, Vitamin C, Hyaluronic Acid, Alpha Arbutin

Benefits:

Gently exfoliates and restores skin glow
Brightens skin tone and erases pigmentation
Deeply hydrates and nourishes the skin
Improves skin elasticity for a youthful, healthy look
Contains natural ingredients for a more radiant and even complexion

This cream provides the perfect solution to brighten, nourish, and restore your skin’s natural radiance with the power of organic rice extract and nourishing oils.

40 AED

13% OffFeatured

Laser white Rosemary Body And Face Scrubbing And Exfoliating Cream 500gm

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Laser white Rosemary Body And Face Scrubbing And Exfoliating Cream 500gm

35 AED

3% OffFeatured

AmLactin Foot Repair for Rough & Dry Feet, 15% Lactic Acid 85gm

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AmLactin Foot Repair for Rough & Dry Feet, 15% Lactic Acid 85gm

Experience visibly smooth and touchable soft feet from heel to toe! This creamy, yet non-greasy therapeutic moisturizer is formulated with powerful yet gentle 15% Lactic Acid for multi-tasking exfoliation and deep hydration for tough skin on feet, from calluses to splits and cracks.

AmLactin uses Ultraplex® for gentle, yet effective exfoliation that boosts cell turnover and deep hydration (equivalent to 15% Lactic Acid).

195 AED

PRODUCTS ON SALES

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8% OffFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Antiseptic Cream Lightening Soap 200gm

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DH7 Paris Antiseptic Cream Lightening Soap 200gm

DH7 Antiseptic Cream Lightening Soap 8.75 oz: The DH7 Antimicrobial Cream 2 in 1 Lightening-Exfoliating with Carrot oil Soap DH7 thanks to the active ingredient VITACLEAR, its carrot oil and exfoliating action due to the apricot nuts kernel, it excellent to clean the skin. It promotes and glowing effect and takes off the black spots. The daily use of DH7 cream soap is recommended.

120 AED

10% OffFeatured

Conditioner, Hair Care

Bolony Collagen & Keratin Conditioner 1000ml

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Bolony Collagen & Keratin Conditioner 1000ml

Contains Collagen and Keratin perfect for rebuilding the damaged curly hair.

This conditioner offers the best solution for damaged curly hair. The presence of Keratin and Collagen ensure the damaged hair is nourished with all it needs. The result is transformation into healthy straight and shining hair.

How to use:

After washing the hair with Bolony Shampoo, apply the conditioner on the hair gently away from the roots to the ends. Leave it on for minutes then rinse well with water.

45 AED

25% OffFeatured

Gold Skin Clarifying Soap with Argan Oil 180g

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Gold Skin Clarifying Soap with Argan Oil 180g

GOLD SKIN Clarifying Soap with Argan Oil deeply cleans the skin while removing dead cells and other imperfections. Its cleansing base enriched with Argan oil helps lighten the complexion evenly, moisturizes and gives to the skin nourishing, toning and anti-aging properties. Prevented from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Moisturises and cleans the epidermis.

Removes dead cells and other imperfections.

Softens the epidermis and gets it supple.

Helps brighten the complexion.

Provides the skin with nourishing, toning and anti-aging properties.

How to use

Lather the soap and apply the foam onto the face and body.

Rinse thoroughly and gently dry the skin.

For optimal and prolonged action, apply Clarifying Milk or Clarifying Cream GOLD SKIN.

15 AED

11% OffFeatured

Eye & Lip Care, Skin Care, Make Up

Precious Skin Original Jelly Lip Balm

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Precious Skin Original Jelly Lip Balm

2 in 1 lip balm and lip scrub in a set, for soft lips, juicy and shiny lips.
Revive your lips to be soft and plump.

40 AED

6% OffFeatured

Tocobo Vita Berry Pore Toner 150ml

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Tocobo Vita Berry Pore Toner 150ml

This toner helps tighten pore size and promote smooth skin.

Contains vitamin tree water, berry water and hibiscus extract to help improve skin texture and restore skin health.

Forms a moisturizing barrier without stickiness with betaine and beta-glucan to keep the skin well-hydrated.

Passed the vegan test and cruelty-free.

85 AED

8% OffFeatured

Shower Gel, Skin Care

Cocoderm Clarifying Shower Gel 1000ml

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Highlights:

Cocoderm Clarifying Shower Gel 1000ml

Cocoderm clarifying shower gel contains active ingredients that help to clarify your complexion smoothly. It deeply cleans the skin and harmonizes the complexion while leaving onto the skin a pleasant fragrance.a

60 AED

13% OffFeatured

Jergens Softening Musk Skin Moisturizer with Vitamin E 400ml

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Highlights:

Jergens Softening Musk Skin Moisturizer with Vitamin E 400ml

HELPS TO HYDRATE DRY SKIN – Jergens Softening Musk Dry Skin Moisturizer softens and moisturises dry skin for more visibly radiant looking skin. LASTING FRAGRANCE MOISTURIZER – With Musk essence for a beautiful long lasting fragrance HELPS TO REPAIR DRY SKIN – Jergens Dry Skin Moisturizer helps to restore skin’s luminosity and visibly improve skin’s appearance and texture. BEST FOR NORMAL TO DRY SKIN – Absorbs into skin for long-lasting hydration. FORMULATED WITH HYDRATING INGREDIENTS – Combined with Jergens unique HYDRALUCENCE blend, our Dry Skin Moisturizer features enriching Vitamin E to leave skin luminous

Highlights

Jergens Softening Musk Moisturizer helps you reveal deeply luminous, visibly softer skin.
This unique formula contains an illuminating HYDRALUCENCE blend, as well as Musk essence and enriching Vitamin E. Replenishes for visibly softer skin.
Smooth on daily to indulge in moisturized skin every day.

35 AED

15% OffFeatured

Primers, Serums, Skin Care

The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

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The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

Suitable for blemish-prone and oily skin types, The Ordinary’s Niacinamide 10% + Zinc 1% serum is a water-based formula that visibly brightens and balances uneven tone and texture.

Packed with a powerful 10% concentration of niacinamide, the serum protects against dullness and dryness, while 1% zinc PCA helps to absorb excess oils and diminish unwanted shine. Use morning and night for optimal skin-smoothing and softening benefits before your favourite moisturiser.

55 AED

10% OffFeatured

Fruit of the Wokali Collagen Neck Cream, Tightens And Lifts The Neck Skin, Anti-Wrinkle, Firming, Softens The Skin 120ml

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Fruit of the Wokali Collagen Neck Cream, Tightens And Lifts The Neck Skin, Anti-Wrinkle, Firming, Softens The Skin 120ml

Fruit Of The Wokali Professional Care Firming Lifting Collagen Neck Cream Tightens And Lifts Neck Skin Anti-Wrinkle Neck Line Firming And Lifting A Super Transforming, Rejuvenating And Firming Cream, Designed To Help Smooth The Skin Of The Neck And Décolleté By Reducing The Appearance Of Fine Lines And Wrinkles Improves Skin Elasticity, Softness And Hydration To Reduce The Appearance Of Horizontal Lines On The Neck, Helps Improve The Look And Feel Of The Skin Sculpting, Helps Improve The Appearance, While Contouring The Look Of The Jawline And Neck Areas Cont

45 AED

10% OffFeatured

Silky Cool Lemon Facial Mud Mask 500ml

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Highlights:

Silky Cool Lemon Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

GIFT SET

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10% OffFeatured

Scrubs, Skin Care

Pretty Cowry Aloe Vera Scrub 350ml

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Highlights:

Pretty Cowry Apricot Scrub 350ml

The exfoliating complex delicately eliminates old cells, peeling, evens out unevenness, whitens. The product is suitable for all skin types. The formula is free of flatulates and parabens. Delicate texture suitable for the face.

45 AED

10% OffFeatured

Hair Care, Hair Cream

Reborn Hot Oil Hair Cream With Honey Milk 1000ml

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Highlights:

Reborn Hot Oil Hair Cream With Honey Milk 1000ml

Nutrient-rich herbal concoctions keep your hair and scalp in tip-top condition. REBORN BEAUTY The collection of Hot Oil Treatment creams nourishes and deeply restores capillary fibre. Repairing, stimulating and regenerating, it protects against the damaging effects of environmental stresses. This rich and silky cream leaves your hair strong, shiny, soft, and smooth.

45 AED

13% OffFeatured

AR Gold Beauty Complete Whitening & Firming Body Lotion 500ml

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Highlights:

AR Gold Beauty Complete Whitening & Firming Body Lotion 500ml

AR Gold Beauty Complete Whitening and Firming Body Lotion is designed to brighten and tighten your skin. It helps reduce dark spots, smooth rough areas, and gives your body a firm, healthy glow. With daily use, your skin feels softer, more even-toned, and refreshed.

65 AED

11% Off

PrettyBe Facial Mask Charcoal 600ml

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PrettyBe Facial Mask Charcoal 600ml

40 AED

13% OffFeatured

Some By Mi Super Miracle Spot All Kill Cream 30ml

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Some By Mi Super Miracle Spot All Kill Cream 30ml

Sum Bay Mi offers you a miracle cream specifically designed to treat acne and annoying patches on the skin.

A transparent and light-textured gel of 75% Trusika is a vegan component of the Bay Me sum that soothes skin and supports the natural protection barrier.

Dedicated to urgent stain care and effects caused by skin pills and contains natural exfoliating acids.

It has a high concentration of D-Panthenol which helps moisturize the skin and maintain the natural balance of water and oil in the skin, dual effectiveness in lightening pigments and treating skin wrinkles.

It contains ingredients that are effective in standardizing skin tone and resisting pigmentation, helping skin to get rid of damaged tissue.

Its texture is very light and fast-absorbing to give you instant hydration without leaving a greasy feeling.

skincare and pore cleaning.
Double efficacy for lightening skin and treating wrinkles.
Dedicated to treating spots, redness and the effects of pills.
Safe ingredients on sensitive skin.
Suitable for all skin types.

130 AED

5% OffFeatured

Hair Care, Hair Styling Products

The Doux Fresh To Def Leave-In Curl Refresher 236ml

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Highlights:

The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

95 AED

13% OffFeatured

Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

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Highlights:

Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

Coffee Face and Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

33% OffFeatured

Creams, Skin Care, Tubes

Melano Civic Strawberry Gel 40gm

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Highlights:

Melano Civic Strawberry Gel 40gm

Skin lightening and even tone

-Soothing and calming the skin from itching and inflammation

-Ideal for all skin types.

Civic Lightening Cream with sunscreen helps clear skin from all these imperfections, such as

skin discoloration. age spots.

20 AED

36% OffFeatured

Extract Green Papaya Calamansi Whitening Lotion SPF10 200ml

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Highlights:

Reveal your naturally radiant, silky smooth skin with Papaya Calamine Whitening Lotion. Enriched with papaya extract, known to whiten after aging skin, and calamansi extract known to brighten new sunshine. It contains a sun protection factor SPF 10 that helps protect the skin from darkening and sun damage. Nourishes the body with vitamins C and B3, in addition to nutritional and nutritional vitamins. You will notice recommendations within one week.

35 AED

13% OffFeatured

Eveline Slim Extreme 4D Scalpel Anti Cellulite Thermal Mud Lotion 250ml

Creams, Personal Care, Skin Care, Weight Loss Kit, Wellness

Eveline Slim Extreme 4D Scalpel Anti Cellulite Thermal Mud Lotion 250ml

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Highlights:

Eveline Slim Extreme 4D Scalpel Anti Cellulite Thermal Mud Lotion 250ml

This formula with thermal mud for the body provides specialized care for the body.
It can reduce accumulated cellulite, support fat burning, and stimulate microcirculation.
Created on the basis of modern SCALPEL SHAPE DESIGNER technology which transforms the process of “storage” of fat cells into the process of their burning.

Leaves skin feeling great and gentle on the skin, smoothing and improving skin texture.

65 AED