Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Active Caviar Drip Kojie San Lightening Oil 100ml

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Active Caviar Drip Kojie San Lightening Oil 100ml

The Active Caviar Drip Kojie•San Skin Lightning Body Oil/Serum SPF25 is a moisturizing lotion formulated with water and licorice, suitable for all skin types. With a period after opening of 12 months, this daily use oil is designed for full-body hydration and skin lightening. The black color and brand name CAVIAR ensure a high-quality product

90 AED

16% OffFeatured

Nature Secret with pure Argan Oil Lightening set 7 Pieces

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Nature Secret with pure Argan Oil Lightening set 7 Pieces

Nature Secrete with pure ARGAN oil gives a much brighter to your skin, more luminous. It attenuates your hyper pigmentation spots and help to prevent their appearance.Its concentrated formula with ARGAN oil works gently and effectively to unify and clarify the complexion.Enriched with lightening plant extracts, body lotion Nature Screte with pure Argan oil moisturizes, protects, and helps your skin retain its elasticity without leaving a greasy film.It will leave your skin silky, soft, and radiant beauty by offering a pleasant sensation of freshness.

210 AED

22% OffFeatured

Jaune D’œuf Treating and clarifying Lotion 300ml

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Jaune D’œuf Treating and clarifying Lotion 300ml

Jaune D’œuf rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Apply all over the body morning and evening after showering.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

35 AED

17% OffFeatured

Sunshine Naturals Sunshine Kojic Acid Whitening Body Lotion 230gm

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Sunshine Naturals Sunshine Kojic acid whitening body lotion 230gm

This product is fortified with moisturizing and whitening ingredients, which quickly penetrate the skin, remove melanin, beautify the dull, sallow, and wrinkled skin, enhance its whitening ability, and keep the skin soft, moist, and elastic.

Benefits and features:

Helps re-moisturize the skin and increase its glow.
Body lotion maintains skin elasticity and supports its texture.
It helps remove dead skin and thus replace it with new cells.
It helps the body to relax because it contains a fragrant and refreshing scent.
Reduces dead skin cells and cracks.
It increases the glow of the skin maintains its natural color and increases its luminosity.

How to use:

It is placed twice a day on the whole body after taking a shower.

25 AED

25% OffFeatured

Bar Soap, Serums, Skin Care

Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

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Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

Dhin Soap avocado made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

15 AED

13% OffFeatured

Skin Doctor Alpha Arbutin Brightening Foaming Face Wash 100ml

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Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

35 AED

25% OffFeatured

Glupa Glutathione + Papaya Skin Solutions Plus Face & Body Whitening 135g

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Glupa Glutathione + Papaya Skin Solutions Plus Face & Body Whitening 135g

Perfect Combination! Skin Whitening Soap + Tiny White Complex Cucumber Melon Scent Which whitens better, Glutathione or Papaya? Finally, the two most powerful antioxidants and skin-whitening agents have come together in one breakthrough product, GLUPA. That’s one powerful combination, giving you twice the anti-ageing and skin-whitening results like never before. It takes two to have healthy, beautiful, young skin.

15 AED

10% OffFeatured

Silky Cool Lemon Facial Mud Mask 500ml

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Silky Cool Lemon Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

17% OffFeatured

Creme 21 Body Lotion for Normal Skin with Pro-Vitamin B5 400ml

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Creme 21 Body Lotion for Normal Skin with Pro-Vitamin B5 400ml

Lotion 21 Moisturizing Body Lotion for Normal Skin 400ml is a premium quality moisturizing lotion for daily care of dry skin. Enriched with Pro-Vitamin B5, it cares for and protects your skin, leaving it soft and moisturized. It leaves your skin soft and smooth all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Benefits and Features: Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews them automatically. Rich in nutrients to maintain skin moisture. How to use: Take some lotion in the palm of your hand. Apply it all over your body, especially sensitive and dry areas. Use your hands to massage the targeted areas well. Take enough time to do so. Rub in properly, as it takes some time to absorb. Reapply if necessary. Warnings: For external use only. Keep out of reach of children. Store in a cool and dry place.

25 AED

17% OffFeatured

Face Cream, Skin Care

Kanza Whitening Beauty Cream Cocoa Butter 50gm

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Kanza Whitening Beauty Cream Cocoa Butter 50gm

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

PRODUCTS ON SALES

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20% OffFeatured

Conditioner, Hair Care

Wonder Gro Argan Oil Hair & Scalp Conditioner 340gm

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Wonder Gro Argan Oil Hair & Scalp Conditioner 340gm

Renew softness, shine, and manageability with Wonder Gro Argan Oil Hair & Scalp Conditioner. Never tacky to the touch, this restorative conditioner revitalizes damaged cuticles and nourishes both scalp and hair. Leave your tresses shiny, soft, and frizz-free.

40 AED

13% OffFeatured

Cathay Doll Vitamin C Arbutin Body Lotion 150ml

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Cathay Doll Vitamin C Arbutin Body Lotion 150ml

Orange (Fresh Citrus) formula brightens and fades dark spots.

Cathy Doll Whitamin Vitamin C Arbutin Body Lotion 150ml. Cathy Doll Whitemin Vitamin C Arbutin Body Lotion
Reveals moisturized, radiant skin like it has an aura With a new formula of body lotion from Cathy Doll, it helps reduce dark circles with the vitamin C derivative 3-o-ETHYL ASCORBIC ACID. Which is 99% pure and has the same effect as natural vitamin C. but more stable Helps brighten the skin naturally. Combined with arbutin extract Helps inhibit the production of melanin pigment. Revitalizes dull skin to become smoother, whiter, and more radiant. It also contains Kakaduplum.Fruits that are high in vitamin C and pure concentrated lemon extract which is gentle Helps nourish the skin to be smooth, clear, and radiant naturally. The lotion is absorbed quickly. Not sticky. Comes with a gentle fragrance that will make you feel relaxed every time you use it.

35 AED

6% OffFeatured

IQueen Styling Tek Large Paddle Detangler Hair Brush 75x230mm

Hair Accessories, Hair Care, Accessories

IQueen Styling Tek Large Paddle Detangler Hair Brush 75x230mm

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IQueen Styling Tek Large Paddle Detangler Hair Brush 75x230mm

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip.

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip. Flexible nylon bristles with ball tips offer a gentle, pain-free detangling experience for both wet and dry hair. The dense bristle arrangement enhances detangling efficiency and control. Heat-resistant ionic nylon reduces frizz, locks in moisture, and leaves hair with a healthy, shiny finish.

Paddle Shape, Large Size, Overall Width: 75mm, Length: 230mm

75 AED

20% OffFeatured

La Dakaroise Olive Oil Refreshing and Skin Lightening Soap

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La Dakaroise Olive Oil Refreshing and Skin Lightening Soap

La Dakaroise soap with powerful and effective ingredients with natural olive oil extract, refreshes the skin and works to lighten it

The soap mainly contains olive oil extract rich in powerful antioxidants and a high percentage of vitamins such as A, E, K, D. Shea butter and coconut extract have also been added.

Benefits:

Nourishes the skin thanks to its vitamin-rich ingredients.

Refreshing and brightening for skin with discoloration

It helps get rid of dead cells, as it exfoliates the skin because it contains exfoliating particles.

Deeply cleanses the skin and helps remove impurities and dirt.

How to use:

20 AED

13% OffFeatured

Skin Doctor Coffee Anti-aging Face Serum 30ml

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Skin Doctor Coffee Anti-aging Face Serum 30ml

Vegan Formula, enhanced elasticity, radiance and smoothness for a younger looking skin.

Skin Doctor Coffee Anti-aging Face Serum formulation reduces the signs of ageing by maintain the elasticity of the skin and leaves your skin with a youthful glow and brighter appearance.

Enhanced elasticity, radiance and smoothness for a younger looking skin.

35 AED

6% OffFeatured

African Pride Moisture Miracle Aloe & Coconut Water Curl Defining Gel 510gm

Curly & Wavy hair, Hair Detangler, Hair Care

African Pride Moisture Miracle Aloe & Coconut Water Curl Defining Gel 510gm

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African Pride Moisture Miracle Aloe & Coconut Water Curl Defining Gel 510gm

This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Aloe & Coconut Water to define and shape coils and curls without flaking; leaving hair hydrated, frizz-free with lasting hold and shine.

HOW TO USE IT

Apply to small sections of clean, wet hair. Smooth into hair in a downward motion. Follow immediately with a styling brush or comb to define each section. Scrunch coils & curls as needed.

75 AED

13% OffFeatured

Creams, Face Cream, Skin Care

AlAttar Lotion For Slimming And Whitening The Body With Pepper And Ginger With Collagen 250ml

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AlAttar Lotion For Slimming And Whitening The Body With Pepper And Ginger With Collagen 250ml

Lotion for slimming and toning the waist, hips, and abdomen for fitness and reducing subcutaneous fat accumulation to reshape the body properly. The body’s fat tissues consist of fat cells, which are in fact the body’s energy reserves that form a protective barrier for the skin to provide energy to the body. Fat is necessary, but uneven distribution of fat or excess fat in the body makes the body look unfit. Benefits and features: Rapid and instant whitening in just 3 days. Collagen helps give the skin its elasticity, moisturizes it, and fights advanced aging. Helps burn fat and calories. Works to slim, reduce, and contour areas with fat such as the abdomen and hips in particular, and makes the skin firm. 100% natural and organic product. Results can be seen after 4 weeks of regular use. How to use: Apply twice daily on the waist and hips, then massage in circular motions for quick absorption.

35 AED

3% OffFeatured

Baby Shampoo, Shampoo, Hair Care, Kids & Baby Care

Sulfur 8 Kids 2-in-1 Conditioning Shampoo 400ml

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Sulfur 8 Kids 2-in-1 Conditioning Shampoo 400ml

Sulfur8 Kids Conditioning Shampoo 400Ml is a professional-quality shampoo designed specifically for children’s hair. Formulated by Sulfur8 Kids, this shampoo gently yet effectively cleanses the scalp and hair, removing build-up, excess oils and impurities without stripping away essential moisture.

Regular use leaves hair feeling clean, refreshed and noticeably healthier. The formula works to balance the scalp while nourishing each strand from root to tip, resulting in softer, more manageable hair with improved shine.

How to use: Apply a generous amount to wet hair, massage into the scalp and work through to the ends. Leave for 1–2 minutes before rinsing thoroughly. Follow with a conditioner for best results.

195 AED

8% OffFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Zinc – 4 Bottles x 60 Gummies

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Dr. Pinoca Glutathione With Me 10X Booster Organic Gummies

Elevate your beauty and wellness routine with Dr. Pinoca Glutathione With Me 10X Booster, a premium blend of 4-in-1 organic gummies designed to nourish your skin from within while supporting your overall health. These delicious, chewable gummies combine powerful active ingredients like glutathione, niacinamide, plant-based collagen, and Vitamin C—targeting skin brightness, hydration, and immune function in one easy-to-take supplement.

Formulated with a comprehensive selection of essential vitamins and nutrients, each gummy includes Vitamins C, D, E, B6, B12, riboflavin, folate (L-methylfolate calcium), biotin, zinc (as zinc citrate), pantothenic acid (as calcium D-pantothenate), and omega-3 fatty acids from chia seed extract. This potent blend helps combat signs of aging, boost collagen production, and stimulate cell regeneration for youthful, glowing skin.

Perfect for daily skincare and wellness maintenance, these gummies are free from unpleasant aftertaste and are gentle on the stomach—making them a convenient alternative to pills or powders.

Key Benefits:

Brightens skin tone with active whitening ingredients (glutathione, niacinamide, and vitamin C)
Promotes youthful, radiant, and moisturized skin
Fades dark spots, acne scars, and reduces pigmentation
Provides antioxidant protection and helps regenerate skin cells
Supports healthy hair, nails, and overall skin structure
Helps minimize wrinkles and fine lines
Boosts immunity and general well-being

How to Use:
Chew 1 to 2 gummies twice a day. Ensure each gummy is chewed thoroughly before swallowing. No water required and no bitter taste—just a fruity, enjoyable experience.

Dr. Pinoca Glutathione With Me 10X Booster Gummies offer a fun, flavorful, and effective way to support your beauty and health goals—radiance and wellness in every bite.

240 AED

1% OffFeatured

Makari Extreme Argan & Carrot Oil Dark Spot Corrector Serum 50ml

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Makari Extreme Argan & Carrot Oil Dark Spot Corrector Serum 50ml

A multi-use lightweight cream, our Dark Spot Corrector Serum fades discoloration, resulting in dramatically improved skin. Use it as a spot treatment or an all-over serum to reveal a radiant, even-toned complexion.

Recommended for all skin types except sensitive
-DO NOT apply all over face or body
-To lighten discolorations on face or body, dab with cotton swab directly to deeply pigmented area
-To boost lightening, mix very well a few pumps into milks, lotions, creams, or gels apply as directed
-Product should be used 3x per week at night
-Must use sunscreen during the day to prevent future hyperpigmentation

395 AED

GIFT SET

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5% OffFeatured

Body Gel, Skin Care

New York Fair & Lovely Lightening Gel Plus 30ml

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Highlights:

New York Fair & Lovely Lightening Gel Plus 30ml

Our New York Fair & Lovely Lightening Gel Plus is specially formulated to provide safe and effective skin penetration while being quickly absorbed. It is designed to restore an even-toned complexion by targeting and fading brown patches, acne scars, sun damage, and age spots.

The potent brightening properties in our gel work to lighten and soften dry, rough skin in dark and stubborn areas such as elbows, knees, knuckles, and feet. By focusing on these discolored areas, our gel helps to even out the skin tone and promotes a more uniform complexion.

Directions: Apply a thin layer of the gel to clean and dry skin, paying extra attention to the dark discolored areas. We recommend using it preferably at night for optimal results. For added protection, follow up with a sunscreen of at least SPF 50 during the day to shield your skin from further sun damage. Remember to limit your sun exposure to maintain the desired lighting effects.

95 AED

4% OffFeatured

Fair & White Labo Derma Hydrating Body Lotion 500ml

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Highlights:

Fair & White Labo Derma Hydrating Body Lotion 500ml

Dry and very dry skin

The formula, enriched with emollient agents and glycerin, offers a creamy, delicately scented texture and is designed to hydrate the whole body. Hydrating care for the whole family, particularly recommended for protection against sun- and wind-induced dryness. Unrivalled comfort: for soft, supple, smooth and beautiful skin.

115 AED

9% OffFeatured

Shower Gel, Skin Care

Yong Chin Super Milk Protein Shower Gel 500gm

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Highlights:

Yong Chin Super Milk Protein Shower Gel 500gm

Cleanses, moisturizes and nourishes the skin deeply.

YC Super Milk Protein Shower Gel offers naturally derived ingredients to cleanse, moisturize & protect the skin. Made with rich blend of cow and goat milk, it gently cleanses and moisturizes the skin. Milk protein helps to deep nourish skin texture, it can diminish pore size and improve the overall skin texture and transform dull uneven skin into radiant and healthy complexion.

How to use:

Add a drop on your palm or wet sponge and wash with reach creamy lather, wash off with water

50 AED

23% OffFeatured

Dietary Supplement, Skin Care, Wellness

Dear Face Beauty Bean Premium Korean Mocha Coffee Dietary Supplement (10 sachets x 18g)

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Highlights:

Dear Face Beauty Bean Premium Korean Mocha Coffee Dietary Supplement (10 sachets x 18g)

A delicious Beauty Beans drink packed with Hydrolyzed Collagen to boost your radiant beauty from the inside out.

Formulated with Ceramide, Japan Glutathione, Vitamin C, Hyaluronic Acid, and Probiotics to support healthy skin,

hair, nails, joints and muscles. Enjoy a guilt-free, healthy treat for your body in every sip.

the next level skin brightening + slimming and antioxidant coffee in one! Made with high quality ingredients that will surely make your beauty journey fun and enjoyable!

50 AED

9% OffFeatured

Yong Chin Premium Hair Serum with Coconut Oil 90ml

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Highlights:

Yong Chin Premium Hair Serum with Coconut Oil 90ml

Instant transformation of unruly frizz into stunning, super shiny results

YC Premium Hair Serum with Coconut Oil is a powerhouse solution designed for coarse and frizzy hair. This advanced serum boasts a potent combination of coconut oil and vitamin E, providing unparalleled strength. Experience the instant transformation of unruly frizz into stunning, super shiny results. Bid farewell to dry, defiant hair, as this serum leaves it remarkably supple, incredibly easy to manage, and brilliantly shiny.
Not only does it work wonders on your hair’s texture, but it also prolongs the vibrancy of color-treated hair. Additionally, our serum includes sun protection, safeguarding your hair from harmful UV rays. Embrace the benefits of YC Premium Hair Serum with Aloe Vera – your hair’s new best friend for a radiant, manageable, and protected look.

How to use:

After cleansing your hair, apply an appropriate amount of the hair serum, distributing it evenly throughout your hair. Gently work the serum through your hair to ensure thorough coverage, and then style your hair as usual without rinsing. Adjust the amount used based on the length and texture of your hair, allowing for more serum if needed.

50 AED

25% OffFeatured

Renew Papaya Fruity Skin Whitening Soap 135gm

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Highlights:

Renew Papaya Fruity Skin Whitening Soap 135gm

Enchanted Beauty Renew Papaya Herbal Fruity Soap is a rejuvenating soap designed to enhance your skin’s appearance, providing antimicrobial benefits while promoting a youthful and even-toned complexion. With its compact size and powerful natural ingredients, this soap is your go-to for daily skin protection and health.

15 AED

10% OffFeatured

Silky Cool Aloe Vera Infused Deep Hydration & Repair Hot Oil 1000ml

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Highlights:

Silky Cool Aloe Vera Infused Deep Hydration & Repair Hot Oil 1000ml

Pamper your hair with Silky Cool Hot Oil, enriched with Aloe Vera. This nourishing treatment deeply hydrates and repairs dry, damaged hair, leaving it soft, shiny, and smooth. Perfect for giving your hair the moisture it craves, while promoting a healthy, balanced scalp.

Benefits:

Deeply Hydrates: Restores moisture to dry, thirsty hair.
Repairs Damage: Helps restore softness and smoothness.
Promotes Healthy Scalp: Soothes and refreshes the scalp for better hair growth.
Adds Shine: Leaves hair looking shiny and healthy.

45 AED

13% OffFeatured

Eveline White Prestige 4D Whitening Micellar Water 400ml

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Eveline White Prestige 4D Whitening Micellar Water 400ml

The Eveline White Prestige 4D Whitening Micellar Water is a powerful, multi-functional cleansing solution designed to cleanse, refresh, and whiten the skin in a single step.

This gentle yet effective micellar water is infused with advanced whitening technology that helps to brighten the complexion, remove impurities, and restore a healthy, luminous glow.

The whitening formula helps to reduce the appearance of dark spots, discoloration, and dullness, promoting a more even skin tone and a radiant, luminous finish.

Promoting a more even skin tone.
Removes Makeup & Impurities.
Ideal for all skin types, including sensitive skin.
Reduce the appearance of dark spots.

How to use

Apply a small amount of micellar water to a cotton pad.

Gently wipe across your face, eyes, and neck to remove makeup, dirt, and impurities.

Repeat until the cotton pad comes away clean, then proceed with your skincare routine.

70 AED

7% OffFeatured

DR.MEINAIER Tea Tree Peel Off Jelly Mask 650gm

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Highlights:

DR.MEINAIER Tea Tree Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

10% OffFeatured