Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Silky Cool Cucumber Moisturizing Cream 300ml

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Silky Cool Cucumber Moisturizing Cream 300ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

10% OffFeatured

Aichun Beauty 12.5% Vitamin C Face Serum Moisturizing Anti-Freckle Anti-Aging 30ml

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Aichun Beauty 12.5% Vitamin C Face Serum Moisturizing Anti-Freckle Anti-Aging 30ml

Aichun Beauty Vitamin C Serum is thin and highly effective. It helps to diminish the appearance of fine lines and wrinkles, boost collagen, fade sun & age spots and improve clarity, texture, and overall appearance. It encourages skin firming, brightening, and tone for a smoother, fresher, more revitalized youthful complexion. Natural and Organic Ingredients. Safe for all skin types. Perfect stocking stuffer. ANTI-WRINKLE & ANTI-AGING: Vitamin C is a natural antioxidant that protects skin cells from free radicals and environmental aggressors like sun exposure. Our 20% Vitamin C Serum delivers powerful antioxidants to brighten and enhance collagen production to reduce fine lines & wrinkles for radiant, youthful skin. NEW IMPROVED FORMULA: Our Vitamin C Serum contains pure vegan hyaluronic acid to hydrate and penetrate your skin with rapid direct access. Hyaluronic acid is able to hold 1,000 times its weight in water; it plumps and hydrates the skin for a youthful glow. Boost hydration levels, speed cell turnover, restore lost elasticity, and ensure long lasting moisturizing all day long. Ideal for your face, eyes, neck, and décolletage. WORRY NO MORE: Our Vitamin C Serum will NOT clog pores, cause blackheads, pimples or irritate you. It’s a thin consistency for easy absorption. No oily residue left behind. Does NOT contain alcohol, sulfates, PABAs, or parabens. Gentle enough for sensitive skin. Vegan and Cruelty Free. If it’s not the right fit for you, just contact us and we’ll take care of it right away. Your satisfaction is our priority! QUALITY SERUM: As Vitamin C is an active ingredient, this product may increase your skin’s sensitivity to the sun. We recommend applying sunscreen prior to sun exposure if applying during the day.

45 AED

25% OffFeatured

Viva White Whitening Lotion 175ml

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Viva White Whitening Body Lotion 1750ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

30 AED

8% OffFeatured

Neutrogena Spot Controlling Facial Wash 200ml

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Neutrogena Spot Controlling Facial Wash 200ml

Neutrogena Acne Control Facial Wash is the perfect solution for acne-prone skin, as it works to deeply cleanse pores and remove excess oils and impurities that cause pimples. This wash contains salicylic acid in an advanced formula that helps gently exfoliate the skin, which helps reduce the appearance of pimples and blackheads. It is also designed to be gentle on the skin without causing excessive dryness, making it suitable for daily use. It features a non-greasy and oil-free formula, which prevents clogged pores and maintains healthy and clear skin. With regular use, it helps improve the appearance of skin, reduce redness and soothe irritation, giving you clearer and brighter skin.

Benefits and features:

Contains salicylic acid, which helps reduce acne and prevent its recurrence.
Works to deeply cleanse pores and remove accumulated oils and impurities.
Helps reduce pimples and blackheads thanks to its antiseptic formula.
Gentle on the skin and does not cause dryness, making it suitable for daily use.
Reduces redness and irritation, which helps improve the appearance of skin.
Oil-free and non-comedogenic, ensuring clearer, fresher skin.
Suitable for oily and acne-prone skin, making it an ideal choice for daily care.

How to use:

Wet your face with lukewarm water.

Place a small amount of cleanser in the palm of your hand, then gently massage onto face in circular motions.

Focus on acne-prone areas, but avoid the eye area.

Rinse face thoroughly with water and gently pat dry with a clean towel.

Use twice daily (morning and evening) for best results.

60 AED

25% OffFeatured

Xtreme Collection Skin Lightening Soap wish Shea Butter 127gm

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Xtreme Collection Skin Lightening Soap wish Shea Butter 127gm

Helps deep clean excess oil and dirt from pores and allows moisture to be absorbed into the skin.

How to use

Work up rich lather and gently massage into skin. Rinse thoroughly and pat dry with a clean towel. For best results, repeat twice daily and apply Xtreme collection skin lightening cream.

15 AED

11% OffFeatured

Royal Beauty Seaweed Face Mask 500ml

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Royal Beauty Seaweed Face Mask 500ml
Seaweed mud mask treatment deeply cleans and tones your face revealing fresh and revitalized skin. It cleans and tones and revitalizes and moisturizes also it enriches with vitamins and nutrients and loosens oil and impurities. This easy to use treatment will leave a brighter, fresher and younger looking skin.

40 AED

10% OffFeatured

Silky Cool Aloe Vera Feet Scrub 1000ml

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Silky Cool Aloe Vera Feet Scrub 1000ml

Whitening, Exfoliating and Moisturizing 3 in 1 properties which help to glow the face & remove impurities and dead skin.

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

17% OffFeatured

Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

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Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

Instant Skin Relief: Perfect for treating minor scrapes, burns, and bumps, this soothing gel provides immediate relief and accelerates skin recovery.
Calms & Hydrates Irritated Skin: Aloe Vera’s natural cooling properties calm rough, sunburned, or irritated skin, restoring moisture and comfort.
Antioxidant-Rich & Rejuvenating: Packed with antioxidants, this gel nourishes and rejuvenates the skin, helping to reduce inflammation and promote healing.
Versatile Skincare Solution: Ideal for daily use as a moisturizer, it hydrates dry skin and maintains a smooth, refreshed complexion.
Balances Skin Tone & Texture: Regular use helps improve skin texture and tone, leaving it soft, even, and radiant.

25 AED

Precious Perfect Revitalizing Fade Cream 500ml

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Precious Perfect Revitalizing Fade Cream 500ml

Precious Perfect Super Pot Cream 500ml Radiance White cream from Precious Perfect is a complexion revealing cream. It is specially designed to give you perfect beauty. A real treasure for black and mixed skin. Composed of fruit acid and radiance.

40 AED

13% OffFeatured

Creme 21 Body Lotion For Normal Skin With Pro-Vitamin B5 250ml

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Creme 21 Body Lotion For Normal Skin With Pro-Vitamin B5 250ml

21 Moisturizing Body Lotion 250ml is an ultra-premium moisturizing lotion for daily care of dry skin. Enriched with Pro-Vitamin B5, it cares and protects your skin, making it soft and moisturized. Leaves your skin soft and supple all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intense care for your skin and penetrates deep into your skin and makes it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a lovely fragrance.

Features and benefits:

Gives you smooth, soft and refreshed skin.

Gently removes dead skin cells and renews them automatically.

Rich in nutrients to maintain skin moisture.

35 AED

PRODUCTS ON SALES

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11% OffFeatured

Creams, Skin Care

Advanced Clinicals Vitamin C Brightening Face Gel-Cream 59ml

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Advanced Clinicals Vitamin C Brightening Face Gel-Cream 59ml

Advanced Clinicals Vitamin C Face Gel-Cream is a lightweight, hydrating gel cream. A synergistic pairing of Vitamin C and Kakadu Plum which has the worlds highest Vitamin C content of any fruit. This naturally occurring brightener holds 100 times the amount of vitamin c as an orange. This formula diminishes the look of sun damaged skin, dark spots, hyperpigmentation, and wrinkles. This product has a blend of squalane, grapeseed, and vitamin e which boosts moisturizer and encourages a healthy glow.

Paraben-Free, Alcohol-Free, Phthalate-Free, Synthetic Fragrance-Free, and made in the USA. Dermatologist & Allergy Tested.

85 AED

11% OffFeatured

Shower Gel, Skin Care

Cocoderm Clarifying Shower Gel 500ml

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Cocoderm Clarifying Shower Gel 500ml

Cocoderm clarifying shower gel contains active ingredients that help to clarify your complexion smoothly. It deeply cleans the skin and harmonizes the complexion while leaving onto the skin a pleasant fragrance.a

40 AED

10% OffFeatured

Oils & Moisturizer, Skin Care

Rapid White Whitenizer Spot Remover Serum 60ml

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Rapid White Whitenizer Spot Remover Serum 60ml

Rapid White Whitenizer Spot Remover Serum is formulated to help clear discoloration and blemishes of the skin. Enriched with Vitamin E to protect the skin, this anti-spot serum whitens spot areas like sunburn and dark spots caused by sun exposure or bleaching creams.

How to use Rapid White Whitenizer Spot Remover Serum

Apply serum directly to the sunburn or affected area for 7 days only. Can also be mixed into lotions and creams. A maximum of 200ml bottle should be mixed into a cleansing milk. In case of skin reactions, discontinue use.

45 AED

7% OffFeatured

Trimay Amino Peptide Ampoule 50ml

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Trimay Amino Peptide Ampoule 50ml

Trimay Amino Peptide Ampoule is a moisturizing serum formulated to help improve the appearance of skin texture, hydration, and elasticity. Enriched with a high concentration of functional ingredients, it is designed to support smoother, more supple-looking skin. The formula contains 53% eggplant fruit extract instead of water, offering antioxidant and soothing benefits. Suitable for most skin types, including sensitive and dry skin.

Key Features:

Peptide Complex (7 Peptides): Helps support collagen and elastin production for firmer, more elastic-looking skin
Amino Acids (17 types): Hydrate deeply and help support the skin’s natural resilience and barrier function
Eggplant Fruit Extract (53%): Rich in polyphenols with antioxidant and calming properties
Centella Asiatica Extract: Known for its skin-soothing and barrier-supporting benefits
Aquaxyl (Xylitol & Glucose Complex): Helps retain moisture and reduce water loss for smoother, hydrated skin
Niacinamide (Vitamin B3): Helps even skin tone and reduce the appearance of pores
White Willow Bark Extract: Contains natural salicylic acid, which gently exfoliates and helps improve skin clarity
Adenosine: Known for its role in supporting the appearance of skin firmness and reducing visible signs of aging

How to Use:

Apply a few drops to clean, dry skin in the morning and evening. Gently pat until fully absorbed. Follow with a moisturizer.

Note: For external use only. Individual results may vary. This product is not intended to diagnose, treat, cure, or prevent any disease.

65 AED

20% OffFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Body Lotion 200ml

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Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Body Lotion 200ml

Vaseline Intensive Care Cocoa Radiant Hand and Body Lotion moisturizes dry skin and dry hands

Vaseline’s Cocoa Radiant Hand and Body Lotion is made with 100% pure cocoa and shea butter, known to reveal skin’s natural radiance

Heals dry skin and dry hands for glowing radiance with non-greasy, rich moisturization

Contains pure cocoa butter to moisturize dry skin and promote a natural glow

Contains microdroplets of Vaseline Jelly to lock in moisture

Daily hand and body lotion best for dry skin, dull skin, rough skin, dry hands from washing

20 AED

18% OffFeatured

Feminine Care, Personal Care

Vagisil Healthy Detox Intimate Wash for Women, Gynaecologist Tested pH balanced, 354ml

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Vagisil Healthy Detox Intimate Wash for Women, Gynaecologist Tested pH balanced, 354ml

With tea tree oil and neem extract, Vagisil Healthy Detox Wash helps to gently wash away irritants and bacteria.

70 AED

8% OffFeatured

Bigen Men’s Beard Colour B101 Natural Black No Ammonia

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Bigen Men’s Beard Colour B101 Natural Black No Ammonia

Leaves no trace on the skin “It provides perfect coverage of graying without leaving any color on your skin”

A non-liquid cream, it is a “high viscosity cream that covers the beard hair without falling out”

Quick application as it is “easy to apply to any part of the beard hair, even if it is short”

How to use:

Put the same amount of cream from both tubes into the mixing bowl.
Apply the cream to the non-wet hair of the beard, mustache and sideburns.
Wait one minute and then rinse the hair with water and shampoo it well.

55 AED

13% OffFeatured

Children’s Sunscreen Cream, High Protection SPF 30, UVA Protection, Antioxidant Vitamins A, C, E, Water and Sweat Resistant, Fruit of the Wokali, 130ml

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Highlights:

Fruit Of The Wokali Fast Absorption Water Resistant Sunscreen Cream SPF90 130ml

Fruit of the Wokali Professional Care Sunscreen Cream SPF 90 PA+++

Product type: High-performance sunscreen / Water-resistant anti-aging sunscreen

Protection Level: SPF 90 PA+++ (Broad spectrum protection against UVA and UVB rays)

Main benefits:

Maximum Sun Protection: Its high SPF 90 factor offers a high-quality barrier against sunburn and deep cell damage.
Anti-aging action: Protects the skin against photoaging, preventing the appearance of premature wrinkles and sunspots.
Water and Sweat Resistance: Ideal for outdoor activities, sports or beach use, maintaining its effectiveness for longer.
Comfortable Texture: Its fast-absorbing formula provides a light feeling on the skin, without leaving sticky or heavy residue.
Professional Care: Designed to provide robust defense while maintaining the integrity and health of the skin barrier.

35 AED

4% OffFeatured

Conditioner, Hair Care

Difeel Peppermint Scalp Care Conditioner 355ml

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Highlights:

Difeel Peppermint Scalp Care Conditioner 355ml

Difeel Peppermint Scalp Care Conditioner is a deeply nourishing formula designed to hydrate hair while soothing a dry, flaky, and irritated scalp.

Infused with refreshing peppermint oil, it provides a cooling sensation that invigorates the scalp, promoting overall scalp health.

This conditioner helps strengthen strands, reducing breakage while promoting thicker, fuller-looking hair.

Perfect for all hair types, it leaves hair soft, manageable, and revitalized with every use.

135 AED

10% OffFeatured

LightenUp Plus 4-PC Set (Lotion, Serum, Soap & Gel)

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Highlights:

LightenUp Plus 4-PC Set (Lotion, Serum, Soap & Gel)

The LightenUp Skin Brightening Kit is a comprehensive skincare solution designed to combat hyperpigmentation, dark spots, and uneven skin tone. This all-in-one kit includes a hydrating body lotion, targeted dark spot gel, brightening serum, exfoliating body wash, and face scrub, suitable for all skin types. Experience the rejuvenating power of nature while enjoying exceptional customer support.

450 AED

GIFT SET

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8% OffFeatured

Shower Gel, Skin Care

Cocoderm Clarifying Shower Gel 1000ml

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Highlights:

Cocoderm Clarifying Shower Gel 1000ml

60 AED

18% Off

Akpi Pro Care Oil Butt and Breast Enlargement

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Highlights:

Akpi Pro Care Oil Butt and Breast Enlargement

Enlargement Body Oil With Akpi Seeds & Shea Butter AKPI Enlarging Massage Oil contains a complex of specially selected active ingredients, which effectively increase the skin elasticity, protect it from losseness, nourish and hydrate it. The skin becomes healthy, soft & smooth.

45 AED

14% OffFeatured

Carotone Light & Natural Brightening Body Lotion 330ml

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Highlights:

Carotone Light & Natural Brightening Body Lotion 330ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

30 AED

9% OffFeatured

Pr. Francoise Bedon Clarifying Radiant Facial Cream Carrot 50ml

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Highlights:

Pr. Francoise Bedon Clarifying Radiant Facial Cream Carrot 50ml

Lightening facial cream enriched in carrot oil and vitamins prevents wrinkles and brightens the complexion while encouraging cell renewal.

145 AED

Oils & Moisturizer, Skin Care

Elixir Light Lightening Oil 90ml

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Highlights:

Elixir Light Lightening Oil 90ml

Eternal youth in just a quick step! Elixir Light Cream fights hyperpigmentation with active ingredients, for a balanced, nourished, and hydrated skin.

Elixir Light Cream is a concentrated lightening Cream especially developed in a concentrated manner to effectively control the hyperpigmentation of black and mixed skin. Rich in powerful natural lightening assets, finely selected , it carefully lightens your skin , nourishes it and ensures deep and perfect hydration.

35 AED

13% OffFeatured

Gold Skin Clarifying Cream with Snail Slime 140ml

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Highlights:

Gold Skin Clarifying Cream with Snail Slime 140ml

GOLD SKIN cream is a clarifying and repairing care formula with snail slime. This highly reparative, sublimative and anti-aging active, helps day after day to moisturize, unify, firm up your skin while respecting its natural integrity. Protected and sublimated, your skin regains softness, radiance and firmness.

Product benefits

Moisturizes and unifies the epidermis.

Clarifies and repairs skin imperfections.

Softens the epidermis.

Uniforms the complexion.

Protects, and fights against skin aging.

Leaves a film onto the skin that protects it from external aggressions and irritations.

How to use

Apply GOLD SKIN Clarifying Cream morning and evening on clean and dry skin. Make it penetrate with gently massages.

For an optimal result, clean your skin with GOLD SKIN soap.

35 AED

7% OffFeatured

Aichun Beauty Essence Anti-Wrinkles Anti-Acne Oil-Control Anti-Freckle Niacinamide10% + Zinc 1% 30ml

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Highlights:

Aichun Beauty Essence Anti-Wrinkles Anti-Acne Oil-Control Anti-Freckle Niacinamide10% + Zinc 1% 30ml

The new high concentration active formula effectively promotes the skin’s collagen generation , whitens , moisturizes , lightens spots , removes acnes , minimizes pores , smoothes out fine lines , enhances cuticles , repairs damaged skin and restores its hydration & brightness .
This product gently removes cuticles, unclogs pores, inhibits sebum, diminishes Inflammation and gets rid of acnes, leaving the skin brighter and more uniform. Applicable to all types of skin. Alcohol-free, Dermatologist Tested.
Accelerates skin metabolism, promotes collagen synthesis, controls oil secretion, prevents melanin generation, minimizes pores and whitens skin, leaving It hydrated and bright.
This product is a highly purified formula and has a lightweight & absorbable texture to cause no burden on skin, effectively help remove dark eye circles, lighten edema & fine lines, reduce fat deposits, resist oxidation and brighten eye contours, making eyes radiant.

65 AED

9% OffFeatured

Conditioner, Hair Care, Shampoo

Queeny Cazara Batana Oil Shampoo & Conditioner Set

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Highlights:

Queeny Cazara Batana Oil Shampoo & Conditioner Set

Queeny Cazara and Batana Oil hair care sets provide deep hydration, strengthen hair, reduce frizz, and support hair growth using natural oils like Batana, Argan, Coconut, and Olive.

Highlights

Hydration and conditioning: Coconut and olive oils nourish hair, preventing dryness and breakage Frizz reduction: Argan oil smoothes hair strands for sleek, manageable hair Strengthening and shine: The combination of oils adds natural gloss and strengthens hair strands

100 AED

18% OffFeatured

Disaar Moisturizing Cream With Nicotinamide, Vitamin C And Shea Butter 300gm

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Disaar Moisturizing Whitening Skin Cream With Nicotinamide, Vitamin C And Shea Butter 300gm

Disaar whitening body cream skin care moisturizing & firming reduce fine lines nutrition rejuvenation whitening with nicotinamide, vitamin c shea butter cont.

45 AED

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