Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Cleansers, Skin Care

Vitamin White Carrot Cleanser Lotion with Carrot Oil 50ml

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Vitamin White Carrot Cleanser Lotion with Carrot Oil 50ml

Vitamin White Body Lotion, with carrot oil, is nourishing and anti-impurity. It offers the face delicious comfort with preserved brown skin and complexion.

Application

Apply to clean, dry skin using light patting motions, or soak a cotton pad and pass it over the face and neck before the usual treatment cream. Avoid the eye area. Full use of the range is recommended.

35 AED

8% OffFeatured

New York Fair & Lovely Lightening Pomegranate Shea Butter Shower Gel 1000ml

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New York Fair & Lovely Lightening Pomegranate Shea Butter Shower Gel 1000ml

Experience the rejuvenating power of our new New York Fair & Lovely Lightening Pomegranate Shea Butter Shower Gel, designed to elevate your skin’s glow and leave it feeling refreshed. This energizing shower gel cleanses the skin while providing instant nourishment and promoting a brighter, softer, and more radiant complexion.

Directions: Simply apply the shower gel to wet skin, lather, and gently massage in circular motions. Rinse thoroughly with water. For best results, follow up with a minimum SPF 30 sunscreen every morning to protect your skin and maintain an even skin tone throughout the day, regardless of the weather conditions.

Key Ingredients: Pomegranate Extract, Shea Butter, Alpha Arbutin.

110 AED

10% OffFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Organic Lavender Massage Oil 250ml

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Skin Doctor Organic Lavender Massage Oil 250ml

Promotes better sleep & helps to heal the skin & soothes itching.

Skin Doctor Organic Lavender Massage Oil is well-known for its calming and relaxing effects. It helps soothe occasional skin irritations, promotes better sleep, and aids in healing the skin. This gentle oil also provides relief from itching, leaving your skin feeling calm, nourished, and refreshed. Enjoy the natural soothing benefits of Organic Lavender Oil for a peaceful and rejuvenating experience.

How to use:

Apply Massage Oil onto the body and massage well until absorbed by the skin.

45 AED

8% OffFeatured

Shower Gel, Skin Care

Skin Doctor Egyptain Glow Exfoliating Lightening Shower Gel 1000ml

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Skin Doctor Egyptain Glow Exfoliating Lightening Shower Gel 1000ml

Skin Doctor Paris Egyptian Glow Body Wash Exfoliating & Whitening Shower Gel 1000ml SPF30 Almond scrub

Experience luxury with the skin doctor egyptian glow exfoliating shower gel and get a brighter nourished radiance and even glow.

NOTE: The shower gel is not full to the brim, as seen in the pictures, please check pictures before purchasing.

110 AED

20% OffFeatured

Malika Retinol + Glowing Dark Spot Remover Retinol Serum 30ml

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Malika Retinol + Glowing Dark Spot Remover Retinol Serum 30ml

Commit to your best skin. Malika Retinol + Glowing Serum in 30ml full size gives you a complete treatment course — enough for multiple skin renewal cycles and long-lasting transformation. The most powerful anti aging serum in our range, designed for serious, visible results.

Eliminates Dark Spots & Hyperpigmentation: The most effective dark spot remover for face in our lineup — this dark spot serum delivers consistent hyperpigmentation treatment over weeks, fading stubborn marks, sun damage, and post-acne scars with every application.

Maximum Tri-Active Retinol Effect: Powered by retinol, retinal, and retinaldehyde, this retinol skin booster serum gives your skin the full Vitamin A treatment — maximizing collagen serum-level production, accelerating cell turnover, and visibly smoothing deep fine lines and wrinkles over time.

Deep Anti-Aging Treatment: As a full-size retinol serum for face, this formula works deeper and longer — firming skin, reducing forehead lines, and restoring a youthful, even complexion. The ultimate serum for face anti aging for mature or aging skin.

Complete Skin Renewal: Use consistently as your go-to retinol serum — clears pores, reduces breakouts, and exfoliates dead skin cells. A dark spot remover and anti-aging powerhouse in one bottle.

How to Use: Apply a few drops to clean, dry skin every evening after cleansing, before moisturizer. Start 2–3 times per week and build up to nightly use. Always apply SPF the next morning. Best results visible in 4–6 weeks of consistent use.

20 AED

11% OffFeatured

Yong Chin Platinum Perfumed Lotion Secret Love 180gm

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Yong Chin Platinum Perfumed Lotion Secret Love 180gm

For soft and smooth skin. Long-lasting perfume.

Yong Chin Secret Love Platinum Perfumed Lotion is an infusion with sweetened flora and our exclusive daily moisture complex.
The lotion contains high amount of vitamins that skin loves and softens, smoothens and nourishes your skin. It is highly enriched with protective ingredients of vitamins E and B and offers a fast-absorbing non-greasy formula with a fragrance that lasts all day long.

How to use:

Apply a thin layer over the skin and massage until absorbed.

40 AED

25% OffFeatured

Bar Soap, Skin Care, Spot Corrector

Botanical Brightening Cleansing Bar 200gm

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Botanical Brightening Cleansing Bar 200gm

SOAP-FREE with GOAT MILK and TEA TREE, for face and body contains powerful herbal active ingredients to helps even skin tone. The natural wheat bran exfoliating properties aid in shedding of the outer layer of the skin, unclogs blocked pores, protect delicate skin and helps reduce acne breakouts. The external layer of the natural wheat bran contains numerous substances that are beneficial for skin care. These are vitamins and antioxidants that are powerful to protect the skin against UV rays.

The special blended organic formula with natural willow bark extracts rich in lather effectively brightening the skin, fades dark spots, exfoliate, clear blemishes and gently cleanses with no drying feelings or irritation. It improves lost moisture and helps to prepare the skin when used before brightening range.

Tea Tree and Peppermint known for its uplifting, and antibacterial properties calm the skin. The experience while bathing or showering is truly refreshing.

How to Use

Use warm water to create a rich lather and gently massage the skin while cleansing thoroughly. To achieve maximum results, leave on the skin for one minute before rinsing. The natural combination of plant enzymes

Use twice daily for best results..

Suitable for all skin types.

Ingredients

Sodium Palmitate, Sodium Palm Kernelate, Aqua (Water), Glycerine (Vegetable Glycerine), Triticum Vulgare (Wheat Bran) Extract, Salicylic Acid (Willow Bark) Extract, Sodium Chloride (Sea Salt), Lactic Acid (Lactose milk), Goats Milk, Mentha Piperita (Peppermint)Oil, EDTA, EHDP.

75 AED

36% OffFeatured

Creams, Skin Care, Tubes

Betasol Plus Cream 30gm

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Betasol Plus Cream 30gm

For the relief of the inflammatory and pruritic manifestations of corticosteroid-responsive dermatoses. In the treatment of moderate to severe plaque-type psoriasis.

35 AED

3% OffFeatured

LightenUp Girl Intense Perfection Lightening Face Cream 100ml

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LightenUp Girl Intense Perfection Lightening Face Cream 100ml

Experience the light and creamy texture of LightenUp Girl Intense Perfection Lightening Face Cream. This unique formula not only hydrates your skin but also helps fade the appearance of dark brown spots, improving clarity and promoting a luminous complexion. Infused with the benefits of Vitamin A, it restores soft, smooth, and even-toned skin.

Directions: Apply a thin layer of LightenUp Girl! Intense Perfection Lightening Cream to clean, dry skin, preferably at night. For effective pigmentation prevention, always follow up with an SPF 30 or higher during and after using this brightening treatment. It is recommended to limit sun exposure.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

Key Ingredient: Rumex Occidentalis

145 AED

17% OffFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

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Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 400ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

25 AED

PRODUCTS ON SALES

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22% OffFeatured

Hair Food, Hair Care

Amalico Hair Cream Argan 360gm

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Highlights:

Amalico Hair Cream Amla 360gm

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

8% OffFeatured

Skin Doctor Luxury Care Gold Keratin Shampoo 1000ml

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Skin Doctor Luxury Care Gold Keratin Shampoo 1000ml

SLS free intense hydrating and shine booster shampoo for dry and frizzy hair.

Skin Doctor Luxury Care Gold Keratin Shampoo is an invigorating shampoo with sophisticated ingredients, including keratin to hydrate and nourish the hair. It softens and adds shine to dry, stressed and stubborn un-manageable fizzy hair.
Perfect care for dry and frizzy hair.

How to use: Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp, then rinse thoroughly with water.

60 AED

5% OffFeatured

Cleansers, Skin Care, Tonners

Anua Heartleaf 77% Clear Pad 160ml

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Highlights:

Anua Heartleaf 77% Clear Pad 160ml

Contains PHA, mild exfoliating ingredient, to delicately exfoliate dead skin cells, aiding in the reduction of blackheads, whiteheads, and breakouts.

Has watery, non-sticky texture, and contains 77% Heartleaf Extract grown and haversted in Korea.

Perfect daily toner pad for instant soothing and enlarged pores, great for any skin types and especially sensitive skin.

Contains “Anti-Sebum P”, potent ingredient including 4 plant-derived extracts, to reduce sebum and minimize pores.

95 AED

11% OffFeatured

Conditioner, Hair Care

Shea Moisture Apple Cider Vinegar Anti-Dandruff Leave-In Conditioner 118ml

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Shea Moisture Apple Cider Vinegar Anti-Dandruff Leave-In Conditioner 118ml

Say hello to carefree scalp days! This system is designed to care for your scalp’s microbiome and strengthen your hair. Our Anti-Dandruff Leave-In, infused with Apple Cider Vinegar, Vitamin B3 & Salicylic Acid, helps soothe scalp while fighting flaking, itching and irritation associated with dandruff.

58 AED

20% OffFeatured

Neoskin Essence-B Skin Lightening Soap 150gm

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Neoskin Essence-B Skin Lightening Soap 150gm

Neoskin essence B brightening and smoothening soap enriched with vitamin E and shea butter, enhances skin softness, and works on your skin complexion with its unique bright up formula. Experience fresh and effective way to cleanse and brighten your skin with Neoskin Essence B. Use regularly to achieve lighter, and smooth complexion.

20 AED

8% OffFeatured

Oserth Fortify Masque 300ml

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Oserth Fortify Masque 300ml

This weekly treatment combines scalp-soothing botanicals with strengthening peptides to improve hair resilience and comfort.

• Instant Calm: Aloe vera and bisabolol reduce redness and itchiness on contact
• Follicle Support: Biotinoyl tripeptide-1 helps minimize breakage at the roots
• Breathable Hydration: Lightweight moisture that won’t clog follicles
• Sustainable Design: Comes in eco-friendly sugarcane-derived bioplastic packaging
• Vegan Performance: Delivers salon-level care without animal-derived ingredients

Pamper your scalp with this conscious luxury treatment.

120 AED

10% OffFeatured

Pr. Francoise Bedon Lightening Balm Ultime Carotte Luxe 50ml

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Pr. Francoise Bedon Lightening Cream Ultime Carotte Luxe 50ml

The Professor Françoise Bedon Cream is an intense and very fast depigmenting care with 100% natural plant and Carrot Extract. This formula treats and helps to eliminate scars and marks like the ones caused by pregnancy, age or sun exposure. Moreover, it contains Vitamin E to protect the skin from ageing and radicals. This extremely thorough formula was developed by highly qualified laboratories.

135 AED

10% OffFeatured

Hair Care, Hair Cream

Reborn New Hot Oil Cream with Keratin Extracts 1000ml

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Highlights:

Reborn New Hot Oil Cream with Keratin Extracts 1000ml

It is formulated with Keratin, to enrich dry and damage hair. It preserves the keratin treatment by making hair smoother and straighter adding a long lasting hair frizz protection. It leaves hair feeling soft, silky and easy to manage.

45 AED

14% OffFeatured

Silky Cool Milk Face & Body Scrub 300ml

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Silky Cool Milk Face & Body Scrub 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

17% OffFeatured

Deodorants & Antiperspirants, Men, Roll On, Unisex, Women, Fragrances

Lady Speed Stick Zero Coconut Deodorant 40gm

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Highlights:

Lady Speed Stick Zero Coconut Deodorant 40gm

New Lady Speed Stick Zero% Fresh Coconut deodorant with bad odour-blocking technology.
With no artificial preservatives and no artificial colours.
Has 0% alcohol and 0% Aluminum. Provides 48H odour protection. Recyclable packaging

Benefits:

Fresh Coconut
48H odour protection deodorant
0% alcohol
Does not contain ethanol
0% Aluminum
Bad Odor Blocking Technology
Effective Protection
Protection against odour
Formula derived from natural ingredients
no artificial preservatives
no artificial colours
Recyclable packaging

How to use:

Spin the screw to raise the stick and apply to the armpit.

25 AED

GIFT SET

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10% OffFeatured

Shower Gel, Skin Care

A Bonne’ Sunflower Oil Pitera Moisturizing Concentrated Shower Gel 450ml

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A Bonne’ Sunflower Oil Pitera Moisturizing Concentrated Shower Gel 450ml

Discover the benefits of our Concentrated Shower Gel, improve your skin’s moist and leave a delightful scent. This concentrated formula packed with effective ingredients such as Sunflower Oil, Pitera, and Niacinamide, it makes the skin more moisture, soft, smooth and healthier skin. Start your journey to revitalized skin with our specially formulated shower gel. Sunflower Oil richs in lots of essential fatty acid and minerals. Gives and retains moisture in the skin that makes skin moisture and brightener. Pitera is a unique extract that provides exceptional benefits to the skin, aiding in nourishment and restoring its smoothness while enhancing moisture retention. Niacinamide works excellently to promote healthy, brighter skin, prevent moisture loss, preserve skin’s hydration, and diminish the appearance of wrinkles.

45 AED

8% OffFeatured

Scrubs, Shower Gel, Skin Care

Neoprosone Lightening Shea Butter Shower Gel 1000ml

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Neoprosone Lightening Shea Butter Shower Gel 1000ml

Revitalize your skin and indulge your senses with Neoprosone Lightening Shea Butter Shower Gel. This luxurious scrub is enriched with nourishing Vitamin A, which works to soften and energize your skin, leaving it instantly smoother and more radiant. The gentle exfoliating action of apricot seeds helps to brighten your complexion by buffing away dead skin cells.

Directions: Apply the scrub to damp skin and gently massage in circular motions, focusing on areas that require extra exfoliation. Rinse thoroughly with warm water. Use 1-2 times a week for best results.

Key Ingredients: Vitamin A, Shea Butter, Coconut Oil.

110 AED

10% OffFeatured

Silky Cool Cucumber Face & Body Scrub 500ml

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Silky Cool Cucumber Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

17% OffFeatured

Washami Honey & Vitamin B (Smooth & Shine) Herbal Shampoo 500ml

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Washami Honey & Vitamin B (Smooth & Shine) Herbal Shampoo 500ml

25 AED

25% OffFeatured

Glupa Glutathione + Papaya Skin Solutions Plus Face & Body Whitening 135g

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Highlights:

Glupa Glutathione + Papaya Skin Solutions Plus Face & Body Whitening 135g

Perfect Combination! Skin Whitening Soap + Tiny White Complex Cucumber Melon Scent Which whitens better, Glutathione or Papaya? Finally, the two most powerful antioxidants and skin-whitening agents have come together in one breakthrough product, GLUPA. That’s one powerful combination, giving you twice the anti-ageing and skin-whitening results like never before. It takes two to have healthy, beautiful, young skin.

15 AED

13% OffFeatured

Donkey Milk Protect Sunblock 130ml

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Highlights:

Donkey Milk Protect Sunblock 130ml

The Donkey Milk Protect Sunblock is the ultimate sun protection solution for all skin types, available in two powerful variants SPF 90 PA+++ for extra protection and SPF 60 PA+++ for moderate coverage. Formulated with natural donkey milk extract, this sunblock not only provides superior UVA/UVB protection but also helps lighten, mattify, and moisturize your skin, leaving it feeling soft, nourished, and well-protected throughout the day.

Key Benefits:

Superior Sun Protection: Offers broad-spectrum UVA/UVB protection to shield skin from harmful sun rays.
Lightens and Brightens: Helps even out skin tone for a radiant, glowing complexion.
Mattifies Skin: Controls shine and helps maintain a matte finish, ideal for oily or combination skin.
Moisturizes and Nourishes: Infused with donkey milk extract to hydrate and nourish your skin, preventing dryness.
Water and Sweat Resistant: Quick-absorbing formula that provides long-lasting protection during outdoor activities.

Features:

Natural Donkey Milk Extract: Rich in vitamins and minerals, it nourishes and moisturizes while protecting the skin.
SPF 90 PA+++ and SPF 60 PA+++: Choose between stronger protection (SPF 90) or moderate coverage (SPF 60) based on your needs.
Lightweight Formula: Absorbs quickly and does not leave a greasy residue, perfect for daily wear.
Non-Irritating: Suitable for all skin types, including sensitive skin.

35 AED

7% OffFeatured

A3 Lemon Lemon Face Skin Cleanser 260ml

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Highlights:

A3 Lemon Lemon Face Skin Cleanser 260ml

Excess of sebum is often at the origin of the formation of pimples and black heads because it occludes the pores with consequent infection of same. The dermopurifying formula of Lemon Skin Cleanser, removing the excess of sebum, helps to prevent from pimples and black heads. Enriched with high moisturizing vegetable ingredients (cabbage rose extracts) Lemon Skin Cleanser leaves the skin fresh and soft. Gently scented.

Use: Moisten a cotton pad with the lotion and carefully wipe face and neck. Do not rinse. Let dry before applying creams or make up.

Caution: In case of contacts with eyes, rinse well with cold water. In case of allergic symptoms, please discontinue. For external use only. Keep away from reach of children.

70 AED

Enchanteur Perfumed Body Lotion Enticing 500ml

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Enchanteur Perfumed Body Lotion Enticing 500ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishmen

30 AED

13% OffFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Cocoa Glow Dry Skin Body Lotion 400ml

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Vaseline Intensive Care Cocoa Glow Dry Skin Body Lotion 400ml

Vaseline Intensive Care Cocoa Glow Body Lotion helps keep your skin looking healthy and Glowing.

Our rich formula combines 100% pure cocoa and shea butter, giving your skin a natural glow. Deep Moisturizing Daily Body Lotion: Vaseline Cocoa Glow goes beyond basic moisturization.

Our Intensive Care range works to helps heal dry skin deep down. Vaseline Intensive Care Cocoa Glow Lotion contains micro-droplets of Vaseline Jelly that lock in moisture.

35 AED

17% OffFeatured

Body Mist, Fragrances

Ella James Body Mist Flirty Petals 250ml

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Highlights:

Ella James Body Mist Flirty Petals 250ml

Ella James Body Mist Flirty Petals is a blend of Gardenia Petals and Musk

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED