Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream 50ml

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Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream 50ml
The Eveline Gold Lift Expert Day & Night Anti-Wrinkle Cream is a luxurious, multi-action anti-aging cream designed to target the visible signs of aging, such as wrinkles, fine lines, and loss of elasticity.
Infused with gold particles and active anti-wrinkle ingredients, this cream works around the clock to rejuvenate, firm, and restore the skin’s youthful appearance, offering both day and night protection.
Contains gold particles, known for their rejuvenating and anti-inflammatory properties.
Gold Particles: Contains gold particles, known for their rejuvenating and anti-inflammatory properties. Gold helps to
Stimulate collagen production.
Improve skin elasticity.
Anti-Wrinkle.
Deep Hydration.
Suitable for All Skin Types.
Reduce the appearance of fine lines and wrinkles.

70 AED

6% OffFeatured

Labo Derma Pure Exfoliating Shower Gel 940ml

Shower Gel, Skin Care

Labo Derma Pure Exfoliating Shower Gel 940ml

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Labo Derma Pure Exfoliating Shower Gel 940ml

Revitalize your skin with our Exfoliating Shower Gel enriched with natural Apricot kernel powder, 100% natural exfoliating microbeads, and nourishing Glycerin. Designed to purify, protect, and exfoliate, this shower gel ensures a refreshing and invigorating bathing experience.
Features:
– Purifying, Protective, Exfoliant
– Creates a generous lather with a refreshing and revitalizing fragrance, leaving skin full cleansed
– Contains an antibacterial and antioxidant agent to purify and protect the skin
– Perfectly exfoliates to remove dead cells and restore softness and radiance
How to Use:
– Apply to previously moistened skin
– Lather then rinse

85 AED

13% OffFeatured

Valera Mud Mask Nila Zarka

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Valera Mud Mask Nila Zarka

35 AED

38% OffFeatured

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins 150gm

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Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins 150gm

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins is made of Aloe vera and glycerin to protect fragile skins against red spots and other minor irritations. Enriched with Amino Acids, Multivitamins and skin moisturizers to nourish and leave your skin smooth, soft, beautiful and mild toned complexion.

25 AED

17% OffFeatured

Skin Doctor Lavender Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas 330ml

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Skin Doctor Lavender Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas 330ml

Moisturizing, smoothing, nourishing & Exfoliating.

Skin Doctor Lavender Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas contains natural exfoliating particles. Unlike any other creams, this product gives 5 in 1 benefits that your skin will surely love:

– Whitening
– Moisturizing
– Smoothing
– Nourishing
– Exfoliating

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

25 AED

8% OffFeatured

Geisha Exfoliating Soap with Kojic Acid 200ml

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Geisha Exfoliating Soap with Kojic Acid 200ml

Brighten your complexion with Geisha Beauty Secrets Brightening Soap. Formulated with Kojic Acid, a by-product in the fermentation process of malting rice, it helps your skin look brighter and smoother in a matter of weeks. Also produced with high-grade virgin coconut oil, which restores a hydrated complexion, revealing a youthful, even appearance.

Directions: Cleanse with warm water and gently massage into a lather; rinse and dry thoroughly.

55 AED

13% OffFeatured

Dabur Herbolene Aloe Petroleum Jelly Clear 425ml+115ml

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Dabur Herbolene Aloe Petroleum Jelly Clear 425ml+115ml

Dabur Herbolene Aloe Petroleum Jelly White 425ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

35 AED

3% OffFeatured

Q7 Paris Skin Brightening Lotion With Almond Oil 500ml

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Q7 Paris Skin Brightening Lotion With Almond Oil 500ml

Q7 Paris Skin Brightening Lotion with Almond Oil.

Formulated by skincare experts to lighten dark spots, even skin tone, and fade discolouration.
Targets dark spots and uneven complexion caused by aging, hormonal changes, and UV exposure.
Controls the pigmentation process, targets brown spots, evens complexion, and adds radiance.
Recommended for twice-daily use, with all-over body daily use in conjunction with other Q7Paris products.

195 AED

13% OffFeatured

Shower Gel, Skin Care

Topicrem DA Ultra Rich Cleansing Gel for Atopic Skin 500ml

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Topicrem DA Ultra Rich Cleansing Gel for Atopic Skin 500ml

Experience the gentle touch of Topicrem DA Ultra Rich Cleansing Gel for Atopic Skin 500ml (16.90 fl oz), a luxurious cleansing solution crafted specifically for sensitive and atopic skin. This ultra-rich gel boasts a creamy texture that transforms into a soft lather, effortlessly cleansing without stripping the skin of its essential moisture. Enriched with the soothing properties of glycerin, this cleansing gel provides immediate hydration, leaving your skin feeling soft and supple after each wash. The subtle, calming fragrance further enhances your cleansing routine, making it a delightful experience. With regular use, the skin barrier is fortified, helping to reduce discomfort associated with dryness and sensitivity. Thanks to the inclusion of allantoin, known for its skin-calming effects, this formula helps to soothe irritation, providing a comforting embrace to your skin. Additionally, the presence of sunflower oil in the formulation ensures long-lasting nourishment, helping to maintain a healthy skin balance. Let Topicrem’s expertly crafted cleansing gel become your daily ally in achieving a smooth and resilient complexion, offering a reassuring sense of care and comfort with every use.

130 AED

25% OffFeatured

Yong Chin Vitamin C Antioxidation Wrinkle Reduction Soap 130gm

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Vitamin C Antioxidation Wrinkle Reduction Soap 130gm

YC Vitamin C Antioxidation Soap brightens skin, reduces wrinkles, and provides antioxidant protection for a youthful glow.

YC Vitamin C Soap, enriched with concentrated Vitamin C, brightens and revitalizes the skin, offering antioxidant protection. It gently cleanses oil, dirt, and bacteria while minimizing fine lines, reducing wrinkles, and tightening pores for softer, more youthful-looking skin.

How to use:

Apply YC Vitamin C Soap ón your face & body, rinse off with water. Use twice daily morning and night.

15 AED

PRODUCTS ON SALES

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25% OffFeatured

Bar Soap, Skin Care

Bellevie Extra Strong Clarifying Soap Curcuma Extract 225g

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Bellevie Extra Strong Clarifying Soap Curcuma Extract 225g

Bellevie Extra Strong Clarifying Soap Curcuma Extract 225g uses a unique blend of 100% natural curcuma extract to deep cleanse and clarify skin. Its extra strong formula helps to remove dirt, makeup, oil, and other impurities while providing lasting hydration and softness. Enjoy clear, healthy skin with this soap!

15 AED

20% OffFeatured

Active Balance Half Cast Whitening Body Lotion 500ml

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Active Balance Half Cast Whitening Body Lotion 500ml

Active Balance Half Cast Whitening Body Lotion is fortified with kojic acid, glutathione and alpha arbutin that lightens the skin and unifies your skin tone. It also nourishes and care for your skin.

160 AED

13% OffFeatured

Skin Doctor Cucumber Face & Body Scrub 500ml

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Skin Doctor Cucumber Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Cucumber Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural cucumber to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

14% OffFeatured

ActiveX Honey Face & Body Scrub 500ml

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Indulge in the luxurious moisture of ActiveX Face & Body Scrub 500ml in the Honey variant. This indulgent scrub is enriched with the natural goodness of honey, known for its moisturizing and nourishing properties. It gently exfoliates and hydrates the skin, leaving it feeling soft, smooth, and supple. Experience the ultimate pampering with ActiveX Face & Body Scrub Honey and indulge in the divine scent of honey.

30 AED

7% OffFeatured

Curly & Wavy hair, Hair Care

Sunny Isle Shea Coconut Curling Crème 473ml

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Sunny Isle Shea Coconut Curling Crème 473ml

Sunny Isle Jamaican Black Castor Oil Shea & Coconut Oil Curling Cr?me provides long lasting, healthy and vibrant hair. It helps shape, define and enhance curls while eliminating frizz, just soft bouncy and shiny curls that last all day while promoting healthy hair growth.

Shea Butter absorbs quickly in hair follicles to rehydrate dry scalp.

Coconut Oil strengthens hair, increases manageability, and adds body & shine.

Jamaican Black Castor Oil promotes healthy hair growth while nourishing dry scalps.

65 AED

1% OffFeatured

Anua 7 Rice Ceramide Hydrating Barrier Serum 50ml

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Anua 7 Rice Ceramide Hydrating Barrier Serum 50ml

This serum is enriched with rice bran water for brightening and clarifying skin, honey extract for strengthening the skin barrier as well as alpha-arbutin for fading dark spots and hyperpigmentation. The powerful serum is a whiz at rejuvenating dull, tired or lackluster skin. The fragrance-free serum is dermatologically tested to be suitable for all skin types.

129 AED

13% OffFeatured

IQueen Classic Wood Vent Thermal Hair Brush 62x260mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Vent Thermal Hair Brush 62x260mm

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IQueen Classic Wood Vent Thermal Hair Brush 62x260mm

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability.

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability. The vented metal barrel heats quickly and allows air circulation, working with a blow dryer to mimic a curling iron effect. The ceramic coating evenly spreads and retains heat, reducing damage. Heat-resistant ionic nylon bristles reduce frizz, lock in moisture, and add shine for a smooth, volumized finish.

Overall Diameter: 62mm, Length: 260mm

70 AED

6% OffFeatured

Fair & White Gold Rejuvenating Moisture Protect Smoothing & Moisturizing Lotion 500ml

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Fair & White Gold Rejuvenating Moisture Protect Smoothing & Moisturizing Lotion 500ml

Enhanced with Glycerin and Vitamin E, this lotion quenches dry/dehydrated skin, restoring skin’s texture back to its soft, silky healthy appearance.

145 AED

9% OffFeatured

Yong Chin Floral Micellar Cleansing Water 400ml

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Yong Chin Floral Micellar Cleansing Water 400ml

Cleanses, removes makeup, hydrates, brightens and purifies pores.

YC Floral Micellar Cleansing Water is a facial cleanser and makeup remover that is gentle on skin. It offers a soothing formulae that gently cleanses, leaves skin feeling and looking healthy, soft and hydrated.
This micellar is formulated to gentle even on the most sensitive skin while easliy removing makeup, dirt and excess oil without overdrying skin.

How to use:

Use a cotton pad soaked in YC Micellar water to clean the skin around the face, eyes and mouth.

50 AED

17% Off

Body Mist, Fragrances

PrettyBe Perfumed Body Raspberry Burst mist 250ml

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Pretty Be Perfumed Body Raspberry Burst 250ml

25 AED

GIFT SET

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20% OffFeatured

Scrubs, Skin Care

Yoko Vit-C Intense Brightening Booster Spa Salt 300g

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Yoko Vit-C Intense Brightening Booster Spa Salt 300g

Intense Vitamin C Exfoliating Spa Salt Formula to accelerate bright skin 10X, suitable for accumulated dark and damaged skin.

The salt grains are smooth and fine, do not cut the skin, do not make the skin thin. Combine powerful ingredients Concentrated vitamin C, collagen and yuzu orange extract. No more worries about dull skin, dark spots and rough marks. Give yourself confidence and reveal bright, radiant skin. Smoother than ever It’s also rich in hyaluronic acid and aloe vera. Nourish and add moisture to the skin. Doesn’t make the skin dry and tight after scrubbing. Feel the change from the first time you use it.

Vitamin C is 10 times more concentrated than normal formula.
No worries about dull skin, dark spots, and rough marks.
Hyaluronic acid and aloe vera. Nourish and add moisture to the skin
Salt grains are smooth and fine, do not cut the skin, do not make the skin thin.

How to use: Pour a small amount of salt onto wet skin and gently scrub all over. Leave on for 3 minutes, then rinse with clean water. Should be used 1-2 times each for clean skin. Always look bright

20 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

BERG Advance White Miracle Vitamin C Beauty Cream

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BERG Advance White Miracle Vitamin C Beauty Cream

A brightening, anti-aging moisturizer powered by Vitamin C to visibly boost radiance, even skin tone, and soften dark spots. Antioxidant actives help defend against dullness while hydrating emollients smooth texture for a fresh, youthful glow. The lightweight, fast-absorbing cream wears comfortably under makeup and suits most skin types. For external use only.

Key Benefits

Brightens and helps fade dark spots
Supports a more even, radiant complexion
Antioxidant protection against daily dullness
Smooth, non-greasy finish

25 AED

13% OffFeatured

Creams, Skin Care, Tubes

Melano Melaakne Cream Acne Prone Skin 30gm

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Melano Melaakne Cream Acne Prone Skin 30gm

Melaakne Cream is a specialized solution for acne-prone skin, expertly crafted with a powerful blend of 5% sulfur, 0.5% salicylic acid, and honey. This potent combination not only targets active acne but also addresses the aftermath by effectively fading acne scars. The formula goes beyond conventional treatments by regulating sebum secretion, controlling excess oil production, and preventing future breakouts. With its exfoliating properties, it gently removes dead skin cells, promoting a refreshed and revitalized complexion. Experience the transformative effects as Melaakne Cream smoothens the skin, leaving it soft, supple, and on the path to a clearer, healthier appearance. Each application, packaged in a convenient 30g size, is a step towards achieving a more confident and radiant complexion.

Proficiently anchored to offer a higher level of functionality and efficiency

It also helps to deodorize with confidence to protection

Minimize pores and enlarged fillings.

35 AED

11% OffFeatured

Dhin Dhin Body Brightening Papaya Face & Body Scrub 521ml

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Dhin Dhin Body Brightening Oil Avocado 100ml

Dhiin Dhiin Body Brightening Body Oil makes the skin fair and provides you with the ultimate hydration and clarification for your skin. Your skin feels moisturized, as well as, smoother looking complexion and a radiant glow. How to use: After cleansing skin, apply a small amount of Dhiin Dhiin Body

40 AED

13% OffFeatured

Cantu Shea Butter Hypoallergenic Shampoo, 236ml

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Cantu Shea Butter Hypoallergenic Shampoo, 236ml

Cantu Shea Butter Hypoallergenic Shampoo is a gentle and hypoallergenic shampoo specially formulated for sensitive skin and scalp. Enriched with natural ingredients such as shea butter, coconut oil and aloe vera, this shampoo gently cleanses and conditions hair without potentially irritating ingredients.

The hypoallergenic shampoo is free of fragrances, parabens, sulfates and other potentially irritating substances. It soothes the scalp and reduces the risk of irritation and allergic reactions. At the same time, it cleanses the hair thoroughly, removing dirt and excess oil without drying out the hair.

Apply an appropriate amount of Cantu Shea Butter Hypoallergenic Shampoo to wet hair and massage gently into the scalp. Rinse thoroughly and repeat if necessary. You can then use Cantu Shea Butter Hypoallergenic Conditioner to complete your hair care routine.

Use Cantu Shea Butter Hypoallergenic Shampoo to gently cleanse your hair while respecting the sensitivity of your skin and scalp.

35 AED

7% OffFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Sulfur 8 Medicated Anti-Dandruff Hair And Scalp Conditioner 57gm

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Sulfur 8 Medicated Anti-Dandruff Hair And Scalp Conditioner 57gm

Controls scalp itching and flaking due to dandruff Apply to the affected area 1 – 4 times daily, or as directed by a doctor Helps to gently and effectively get rid of dandruff

65 AED

12% OffFeatured

Difeel Growth and Curl Biotin Conditioner 1000ml

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Difeel Growth and Curl Biotin Conditioner 1000ml

Curly Hair Conditioner

Difeel Growth & Curl Biotin Infused Conditioner is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Conditioner for Curly Hair

Our expertly formulated biotin infused conditioner helps promote natural, healthy hair growth while improving overall thickness

Conditioner for Wavy Hair

This expertly crafted conditioner is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curl Enhancing Conditioner

This pro-growth conditioner strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

Wavy Hair Conditioner for Hair Growth

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula
Easy Difeel Dispensing – Proudly Made in USA

220 AED

7% OffFeatured

Sunny Isle Shea Coconut Moisturizing Shampoo 354ml

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Sunny Isle Shea Coconut Moisturizing Shampoo 354ml

Sunny Isle Shea & Coconut Deep Moisture Shampoo infused with Jamaican Black Castor oil cleanses and softens thick, dry hair, adding shine and manageability. A unique gentle formula enriched with Shea & Coconut Oil extracts to quench and re-hydrate dry scalps while promoting healthy hair growth.

65 AED

25% OffFeatured

GreenCross Isopropyl Alcohol 70% Solution Antiseptic Disinfectant 250ml

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GreenCross Isopropyl Alcohol 70% Solution Antiseptic Disinfectant 250ml

Green Cross is a brand known to improve hygiene habits. It is committed to protecting the health of generations so that consumers can lead and enjoy healthier lives. Amongst its range of products, comes the Green Cross Isopropyl Alcohol 70% Solution.

The Green Cross Isopropyl Alcohol 70% Solution is an antiseptic disinfectant. It comes in a vibrant green bottle. We have with us a pack of both 250 ml and 500 ml available. Each 100 ml of the mixture contains 70 ml Isopropyl Alcohol. This 70% Solution is made for everyday use. It is not only accessible but is also extremely easy to use. The Green Cross 70% Solution is a 99% effective disinfecting mixture. It combats both bacteria and viruses. This product protects the health of millions, daily.

Directions For Usage:

In order to use the Green Cross Solution, pour the mixture on your hands directly. You can also apply it with the help of cotton balls. Then, rub liberally and lightly on the skin until the solution blends in. Do not swallow or use the Green Cross Solution near eyes. Children can only use the product under adult supervision. Keep the bottle tightly closed at all times. Store it at a temperature below 30 degrees Celsius.

15 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Anti Marks Cream Dark Spot Remover & Acne Spot Treatment

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Biocos Anti Marks Cream Dark Spot Remover & Acne Spot Treatment

Treats Dark Spots & Blemishes: With Azelaic Acid and Niacinamide, this cream effectively reduces dark spots, acne scars, and blemishes, promoting a smoother, clearer skin tone.
Brightens & Evens Skin Tone: The powerful combination of Vitamin E and Niacinamide brightens your skin, enhancing radiance while correcting uneven skin tone and discoloration for a youthful glow.
Anti-Aging & Wrinkle Reduction: Infused with Vitamin E and Azelaic Acid, this cream slows photo-aging, minimizes fine lines, and helps restore youthful firmness for a rejuvenated complexion.
Hydrating & Moisturizing: Caprylic/Capric Triglyceride and Allantoin deeply hydrate and moisturize your skin, leaving it soft, nourished, and perfectly hydrated without feeling greasy.
Protects from UV Damage: The protective formula, enriched with Glabra Root Extract and Gold, shields your skin from harmful UV rays, preventing further discoloration and protecting your skin from premature aging.

30 AED