Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

New Face Rice Collagen Beauty Cream

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New Face Rice Collagen Beauty Cream

Natural Moisturizing & Nourishing Skin, Quickly absorb and not sticky

Anti-Aging & Anti Freckle

Infused with Organic Rice Essence Brightens the skin tone and gives a natural, radiant glow

25 AED

10% OFFFeatured

Fair & White Brightening & Moisturizing Body Lotion Sublime Radiance Maxi Tone 250ml

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Fair & White So Lemon Glow Booster Body Care 500ml

This body lotion with a fresh, invigorating lemon fragrance is the ideal product for combating pigmentation spots, leaving your skin beautifully illuminated, even-toned and clear. Enjoy soft, supple, unified and radiantly beautiful skin every day.

90 AED

Elixir Light Exfoliating Shower Gel 1000ml

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Elixir Light Exfoliating Shower Gel 1000ml

Elixir Light Shower Gel provides a delicately balanced formula for a clean, fragrant shower experience. Its lightweight, low-lather formula leaves skin feeling refreshed and revitalized. Enjoy a luxurious experience with 500ml of this nourishing shower gel.

40 AED

12% OFFFeatured

Aqua Rich Turmeric and Vitamin C Body Lotion 500ml

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Aqua Rich Turmeric and Vitamin C Body Lotion 500ml

Long-Lasting Radiance and Deep Hydration

Wrap your skin in luxurious nourishment that lasts all day. This non-greasy, fast-absorbing body lotion blends the illuminating essence of turmeric with the revitalizing energy of vitamin C to deeply hydrate and reveal visibly glowing skin. Each application melts flawlessly into the skin, locking in moisture while promoting an even, radiant tone that feels indulgently soft to the touch.

Experience the synergistic effect of ancient and modern beauty rituals—turmeric calms, protects, and brightens while vitamin C helps diminish dark spots and dullness. Together, they bring out your skin’s natural brilliance. Use daily after your shower, especially when paired with the complimentary body wash, Face Cream and body oil for unmatched smoothness and all-day luminosity.

Usage Instructions

Apply to clean, towel-dried skin after showering. Massage gently in circular motions until fully absorbed.

Use morning and night for best results. For enhanced results, pair with the complimentary body wash.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs. Discontinue use if irritation develops.

Store in a cool, dry place away from direct sunlight. Keep out of reach of children.

150 AED

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White Secret Lightening Body Cream 140ml

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White Secret Lightening Body Cream 140ml

White secret – beauty cream contains ingredients proven to brighten your skin and eliminate blackheads and spots!

Also contains vitamin E which treats pigmented skin and spots, prevents the reappearance of dark spots!

After the first application, the effects will become visible, your skin will be brighter, your complexion more even!

20 AED

4% OFFFeatured

Shower Gel, Skin Care

Lait Snapchat Diamant Bleu Brightening Shower Gel 1000ml

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Highlights:

Lait Snapchat Diamant Bleu Brightening Shower Gel 1000ml

LC Lait Snapchat Diamant Bleu Brightening Shoer Gel brings together a High Whitening Nourishing Shower Gel and a High Whitening Nourishing Body Milk, both formulated with Glutathione, Collagen, Kojic Acid, and Arbutin for intense blanching benefits. Together, this duo works to cleanse, nourish, and brighten the skin, delivering visible whitening and a smoother, more even-toned complexion with regular use.

Key Active Ingredient

Glutathione & Collagen

Delivers intense whitening and nourishing results.
Supports smoother, more youthful-looking skin.

Kojic Acid & Arbutin

Helps brighten skin and even out overall tone.
Supports intense blanching for a more radiant complexion.

Promised Benefits

Delivers high, intense whitening results.
Nourishes skin while cleansing and moisturizing.
Evens out skin tone from head to toe.

How to Use

Cleanse with the Shower Gel in the shower or bath.
Rinse thoroughly with water.
Apply the Body Milk evenly over the body and massage until absorbed.
Use daily as part of a full body whitening routine.

220 AED

5% OFFFeatured

Aveeno Daily Moisturizing Body Lotion Dry Skin 523ml

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Aveeno Daily Moisturizing Body Lotion Dry Skin 523ml

Soothe and hydrate very dry skin with this fragrance-free lotion, specially formulated with a triple oat and shea butter blend.
This nourishing lotion provides clinically proven relief for itchy, dry skin, offering 48-hour moisture and protection.
Enriched with Dimethicone, it helps form a barrier to lock in hydration and protect the skin.
Perfect for extra-dry, itchy skin, it delivers soothing care to keep your skin feeling smooth and comfortable.

Provides 48-hour moisture and relief
Enriched with Dimethicone for protection
Soothes and nourishes with Triple Oat & Shea Butter
Unscented formula for sensitive skin
Ideal for dry, itchy skin

Ingredients:
water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa (oat) kernel flour, benzyl alcohol, sodium chloride.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

95 AED

5% OFFFeatured

Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

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Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

Moisturizing ingredients have been combined with a lightening agent to nourish and lighten your skin. The smooth structure of this milk makes it a true pleasure care product that leaves an attractive perfume on your more even and satin-like skin.

95 AED

13% OFFFeatured

Vaseline Healthy Bright Daily Brightening Even Tone Lotion Jelly 725ml

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Highlights:

Vaseline Healthy Bright Daily Brightening Even Tone Lotion Jelly 725ml

Moisturizer cream & lotion are giving you deep moisturize your skin and giving you softness and no dryness you body hand it’s very best for you This unique lightweight cream offers tough protection from pollution and UV rays, while being gentle on the skin. The non-greasy formula forms a shield to protect against dirt, pollution, and the sun It is a Moisturizing body lotion and clinically proven to restore dry skin. Suitable for all skin types. The hot summer saps the moisture from our skin and makes it dehydrated. This makes the skin look dull. So, we don’t feel fresh in summers. Aloe Fresh Body Lotion is specially crafted for summers to address this issue, as it helps to keep your skin fresh in summers and gives it 24 Hours hydration.

35 AED

13% OFFFeatured

Skin Doctor Alpha Arbutin Brightening Foaming Face Wash 100ml

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Highlights:

Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

35 AED

PRODUCTS ON SALES

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8% OFFFeatured

Shower Gel, Skin Care

K Brothers Papaya Lightening Shower Bath 2000ml

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Highlights:

K Brothers Carrot Shower Bath 2000ml

K.BROTHERS Papaya lightening shower cream is highly concentrated quality shower cream made of the vitamin c and Papaya extract known to boast skin radiance,which have the efficiency for natural lightening and glowing complexion such as removing pimples anti-spots, anti-wrinkles and anti-oxidant activities.It’s fruity extracts which are excellent sources of brightening.

120 AED

9% OFFFeatured

Shower Gel, Skin Care

Neoprosone Exfoliant Extra Forte Shower Gel 750ml

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Highlights:

Neoprosone Exfoliant Extra Forte Shower Gel 750ml

The new peeling shower gel from the Neoprosone range is a cosmetic product with a citrus scent and contains micro-granules that remove dead cells for a deep cleansing.

Application:

– Apply a small amount of shower gel to the skin of your hand.
– Gently massage your body while it is still wet.
– Rinse thoroughly.

Recommendation:
Avoid contact with eyes, if skin is damaged or irritated, discontinue use.

50 AED

20% OFFFeatured

Creams, Skin Care, Spot Corrector

Parley Nomark Urgent Facial Sachet

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Highlights:

Parley Nomark Urgent Facial Sachet

You no longer need to spend money on facials at salon. You can get a gorgeous, smooth & fairer complexion for a reasonable price with Nomarks Parley Creamy Foaming Whitening Urgent Facial. It not only aids in the removal of scars from your skin but also gives you a feeling of freshness.

20 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Ambar Gold Advanced Beauty Cream

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Highlights:

Ambar Gold Advanced Beauty Cream

Rich in revitalizing properties, deminishes acne scars, dark spots, freckles & blemishes
Hydrates skin & slow down ageing process
Helps in removing under eye dark circles, sun tan & skin’s discolouration
Boost skin’s inner strength, moisturizes & provides smoother, vibrant & well protected flawless skin

25 AED

12% OFFFeatured

Active Caviar Drip Body Lotion Arbutin + Licorice 444ml

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Active Caviar Drip Body Lotion Arbutin + Licorice 444ml

Active caviar drip arbutin licorice. Strong whitening lotion. Arbutin even out and brightens skin tone lightens darken areas & can help with apperance of scars licorice remove excess melanin brightens the skin in another way. This lotion contains liactive caviar drip arbutin licorice lotion 444mlquritin & active compound that helps to remove existing melanin in the skin.

150 AED

13% OFFFeatured

Eye & Lip Care, Skin Care, Make Up

Melano Light Under Eye Cream 15ml

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Highlights:

Melano Snail-lotion with Alpha Arbutin, Pure Collagen and Hyaluronic Acid 220ml

For ultra skin care & double whiteness
is a light textured, moisturizing and rapidly absorbing preparation.

35 AED

11% OFFFeatured

OZNaturals Vitamin C Facial Serum Clear 30ml

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Highlights:

OZNaturals Vitamin C Facial Serum Clear 30ml

A skin brightening serum that enhances radiance and glow by regenerating and restore the skin.

OZNaturals Vitamin C Facial Serum uses one of the most researched and proven ingredients in modern skin care to create the ultimate anti-wrinkle serum. Vitamin C has been shown in numerous studies to increase collagen production, a significant factor in wrinkle reduction. OZNaturals harnesses this potent antioxidant in a powerful anti-ageing serum that delivers brighter, healthier skin, with improved tone and overall glow.

40 AED

5% OFFFeatured

Diamond Glow Elegant Exfoliating Purifying Soap 200gm

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Diamond Glow Elegant Exfoliating Purifying Soap 200gm

Lightening Strength: Maximum Strength – Strongest Lightening for Maximum Results

Diamond Glow Elegant Exfoliating Purifying Soap is an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. Enriched with Amla and Dandelion Extracts, and Vitamin A, it gently cleanses, smooths skin texture, and helps prepare the skin for the rest of your Diamond Glow lightening routine.

Gentle exfoliating particles help buff away dead skin cells and impurities without leaving skin feeling overly dry, while moisturizing ingredients help maintain softness and comfort. With continued use, skin feels smoother, looks more radiant, and is better prepared to absorb your Diamond Glow treatment products.

95 AED

8% OFFFeatured

New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ 90ml

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Highlights:

New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ 90ml

New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ is a light–textured UV lotion that provides effective protection against sunburn, premature aging, and skin discoloration caused by UV exposure. It contains a natural innovative active ingredient called ‘Luremin‘ that offers anti-wrinkle and anti-aging benefits. This active ingredient helps prevent the breakdown of skin elasticity and promotes soothing and firming of the skin.

When using lightening products, it is crucial to use sunscreen daily. The skin is constantly exposed to UV rays, even on cloudy days, so it requires daily UV protection. UVA rays, in particular, contribute to wrinkles, sagging skin, and dark spots, making them the leading cause of sun damage.

Directions: Apply sun-screen lotion before going out, use it all over your face and body, and gently massage into your skin. Apply every 3 hours a few extra dots and gently massage.

Key Ingredients: Aqua (Deionized Water), C12-15 Alkyl Benzoate, Carbomer, Cetyl Alcohol, Coconut Oil, Dimethicone, Ethylhexylglycerin, Glycerin, Glyceryl Stearate, Sunflower Oil, Hyaluronic Acid, Fragrance, PEG-100 Stearate, Phenoxyethanol, Polysorbate-20, Potassium Hydroxide, Propylene Glycol, Stearyl Alcohol, and Tocopheryl Acetate (Vitamin E).

120 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Vitamin C Nourishing and Strengthening 1000ml

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ActiveX Hot Oil Hair Cream Vitamin C Nourishing and Strengthening 1000ml

Boost your hair’s health with ActiveX Hot Oil Hair Cream 1000 Ml – Vitamin C. Enriched with the nourishing properties of vitamin C, this cream provides deep hydration and strengthens your hair from within. Experience the transformative effects as the cream revitalizes dull and damaged hair, leaving it vibrant, manageable, and full of life. Embrace the power of ActiveX Hot Oil Hair Cream – Vitamin C for nourished and strengthened hair.

40 AED

GIFT SET

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18% OFFFeatured

Conditioner, Hair Care, Shampoo

Olive Babies 3 in 1 Conditioning Shampoo & Body Wash 414ml

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Olive Babies 3 in 1 Conditioning Shampoo & Body Wash 414ml

Bath time is always a nurturing moment when you use Olive Babies 3 in 1 Conditioning Shampoo & Wash. A hypoallergenic, sulfate-free and tear free formula that gently cleanses your little one’s delicate skin and hair. Derived from olive oil, aloe vera and oatmeal to help your baby’s skin and hair stay soft and healthy

45 AED

25% OFF

Skin Care, Spot Corrector

Dodo Lightening Body Soap Anti Spots 225g

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Highlights:

Dodo Lightening Body Soap Anti Spots 225g

Dodo White up intensive tube cream Dodo oil is a concentrate of assets that contribute to the deep cleansing of your skin, its…

15 AED

Perfect Glow Carrot Lightening Serum 30ml

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Highlights:

Perfect Glow Carrot Lightening Serum 30ml

Perfect Glow Carrot Serum 30ml Perfect Glow contains fixings demonstrated to enlighted your skin and eliminate clogged pore and spots. Likewise contains vitamin E that treats pigmented skin and stain. Forestalls return of dull tashes. Adjusted to all skin type.

30 AED

B.B. Clear 5 In 1 Lightening Care Lotion 200ml

Rated 5.00 out of 5

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Highlights:

B.B. Clear 5 In 1 Lightening Care Lotion 200ml

B.B.Clear combines de-pigmenting plant-base ingredients with exfoliating efficiency of fruity acids. it improves the appearance of skin and help repair dark spots and sun damage for younger-looking, silky skin. it lighten your skin while revitalizes and makes it smooth and beautiful radiance. Adapted to all skin types

30 AED

Pro White Collagen Cream Tube 70g

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Highlights:

Pro White Collagen Cream Tube 70g

Pro White Collagen Cream Tube 70g is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

25 AED

10% OFFFeatured

Bolony Collagen & Keratin Shampoo 1000ml

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Highlights:

Bolony Collagen & Keratin Shampoo 1000ml

Free Sulphate shampoo for weak and damaged hair.

The unique formula of Bolony Botoxil & Protein Shampoo offers the best solution for rebuilding weak and damaged hair from the inside out thanks to nano-technology that allows Botoxil Molecules to Penetrate the hair and fill the damaged parts. The results are amazingly strong healthy and beautiful natural hair.
The shampoo contains Protein and offers free sulphate formulation making it ideal for taking care of the treated hair as well as weak and damaged hair.

How to use:

Apply the desired amount on wet hair, distribute evenly and massage gently. Leave the product on for 3-5 minutes then rinse thoroughly. Repeat the operation if needed.

45 AED

11% OFFFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Hyaluronic Acid Anti-Aging Body Cream 454ml

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Highlights:

Advanced Clinicals Hyaluronic Acid Anti-Aging Body Cream 454ml

Advanced Clinicals Hyaluronic Acid Instant Skin Hydrator is formulated to restore volume to sagging skin while locking in moisture for a younger looking appearance. Hyaluronic Acid is a humectant, which is a fancy word for an ingredient that helps lock in moisture. With that said, our hydrating cream attracts 1,000 times its weight in moisture! Enhanced with Borage Oil, Squalene , and Vitamin E, these beneficial ingredients contain restorative properties that truly transform your complexion. Increase the water retention in your skin to reduce the appearance of wrinkles and fine lines for a flawless complexion.

85 AED

8% OFFFeatured

Conditioner, Hair Care

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Conditioner 384ml

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Highlights:

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Conditioner 384ml

Moisture ✓ Hydration ✓ Blended with Mafura & Baobab Oils, Fig Extract and Fair Trade Shea Butter, this rinse out conditioner instantly detangles and helps to nourish and soften dry, damaged hair.

55 AED

14% OFFFeatured

Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

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Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

30 AED

20% OFFFeatured

Kamill Cream Tube Classic 100 ml

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Highlights:

Kamill Cream Tube Classic 100 ml

A moisturizing and soothing skin product that comes in a 100 ml tube. It is typically used to moisturize and comfort dry or damaged skin. Its rich formula provides effective skin care, making it an excellent choice for your daily skincare routine.

Features:

Deep Moisturizing: Provides intense moisture to the skin, helping to improve skin texture and elasticity.
Soothes the skin: Soothes and calms dry, irritated skin, enhancing skin comfort and minimizing feelings of tightness.
Enriched Formula: Contains moisturizing ingredients that nourish the skin and support its overall health.
Soft and smooth texture: It has a soft and smooth texture that is quickly absorbed without leaving a greasy residue.
Suitable for all skin types: Can be used on all skin types, including sensitive skin.

How to use:

Cleanse the skin: Make sure skin is clean and dry before applying the cream.
Apply the cream: Apply an appropriate amount of cream to dry or damaged areas.
Massage gently: Gently massage the cream into the skin using circular motions until it is fully absorbed.
Frequency: Use the cream as needed, especially after bathing or when you notice dry skin.

Warnings:

Avoid contact with eyes: Avoid contact with the eyes. In case of contact with eyes, rinse with clean water immediately.
Sensitization: If you notice any irritation or allergic reaction after using the cream, discontinue use and consult a doctor if necessary.

20 AED