Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Carotone Brightening & Dark Spots Oil 65ml

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Carotone Brightening & Dark Spots Oil 65ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

25 AED

17% OFFFeatured

New Face Beauty Cream for Men Extra Whitening Strength

Face Cream, Skin Care, Spot Corrector

New Face Beauty Cream for Men Extra Whitening Strength

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Highlights:

New Face Beauty Cream for Men Extra Whitening Strength

New Face Beauty Cream for Men is a specially formulated skincare solution designed to enhance skin brightness and reduce dark spots. With its 7-Day Whitening Formula, this advanced cream helps achieve a visibly fairer and more even skin tone.

Key Benefits:

Extra Whitening Strength – Formulated to brighten and even out skin tone.
7-Day Whitening Formula – Helps improve skin appearance in just one week.
Reduces Dark Spots & Blemishes – Targets uneven skin tone and discoloration.
Lightweight & Non-Greasy – Absorbs quickly for a fresh and smooth feel.
For Daily Use – Suitable for all skin types and ideal for regular skincare routines.

Achieve a fresh, confident look with New Face Beauty Cream for Men – your ultimate solution for healthy, radiant skin.

25 AED

13% OFFFeatured

Xtreme Collection Milk & Honey Face & Body Whitening Scrub 500ml

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Xtreme Collection Milk & Honey Face & Body Whitening Scrub 500ml

Deliciously rich and creamy, skin-smoothing and nourishing scrub.

How to use

Apply scrub to wet skin and leave alone for several minutes so the ingredients have time to work. While scrub is still slightly wet, gently massage into skin until it dries. Remove with lukewarm water and pat dry.

35 AED

13% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Aichun Beauty Turmeric Essential Oil Skin And Hair 200ml

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Aichun Beauty Turmeric Essential Oil Skin And Hair 200ml

35 AED

11% OFFFeatured

Pretty Cowry Gold 24k Mask 20gx10

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Pretty Cowry Gold 24k Mask 20gx10

Pretty Cowry 24k Gold Mask great to revive the skin, rejuvenate its glow and stimulate collagen production. Formulated with 24K Gold extracts., it reduces signs of aging and concealer wrinkles

40 AED

25% OFFFeatured

Yong Chin Brightening and Clear Sulphur Soap 100gm

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Yong Chin Brightening and Clear Sulphur Soap 100gm

Sulfur herbal soap for skin brightening and moisturization. An effective formula against fungal, bacterial, and parasitic infections, addressing various skin issues، and treats acne.

Gently cleanses, eliminates acne, pimples, freckles, and discolorations while preserving natural oil balance, hydration, and cell renewal.

15 AED

17% OFFFeatured

Face Cream, Skin Care

Jhalak Anti Marks 5 In 1 Cream

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Highlights:

Jhalak Anti Marks 5 In 1 Cream

JHALAK ANTIMARKS reduces the appearance of marks, scars, and blemishes. It lightens dark spots, smooths scars, provides deep hydration and nourishment and promotes even skin tone. The formula has been clinically proven to deliver remarkable results and is safe for all skin types, including sensitive ones.

JHALAK ANTIMARKS is easy to use, allowing you to incorporate it into your daily skincare routine effortlessly. The journey to flawless, mark-free skin begins with JHALAK ANTIMARKS, allowing you to elevate your confidence and embrace a brighter, more radiant self.

25 AED

18% OFFFeatured

Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

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Veet Gold Almond Super Whitening Shower Cream Scrub 1000ml

Veet Gold Super Whitening Shower Cream is a premium skincare solution for face and body, enriched with natural ingredients like Papaya, Almond Oil, Cocoa Butter, Vitamin C, and Carrot Extract. Its nourishing formula deeply hydrates, brightens, and repairs skin, reducing dark spots and uneven tone for a soft, radiant complexion and it delivers visible results in just 7 days.

Key Features:

Brightening and Whitening: Improves uneven skin tone and reduces discoloration for a natural glow.
Nourishing Ingredients: Combines Papaya for exfoliation, Almond Oil for hydration, Cocoa Butter for repair, Vitamin C for radiance, and Carrot Extract for renewal.
Hydration and Repair: Restores elasticity, reduces fine lines, and locks in long-lasting moisture.

45 AED

13% OFFFeatured

Cleansers, Skin Care, Tonners

Washami Curacao Aloe Vera Moisturizing Water 520ml

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Washami Curacao Aloe Vera Moisturizing Water 520ml

Curacao Ale Vera Moisturizing Water comes with great benefits when it comes to skincare.

Used for its rejuvenating, soothing and calming properties.
Has antiseptic properties and is often used to impact glow to the skin
Suitable for all skin types.

To Use: After cleansing, take a proper amount of this product with a cotton pad and gently tap on the face, neck until completely absorbed.

35 AED

13% OFFFeatured

Personal Care, Skin Care, Weight Loss Kit, Wellness

Eveline Slim Extreme 4D Thermo Fat Burner Slimming Serum 250ml

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Highlights:

Eveline Slim Extreme 4D Thermo Fat Burner Slimming Serum 250ml

With a highly effective formula that warms the skin to ensure that the active ingredients penetrate deep into the skin, accelerating the process of burning subcutaneous fat.
It prevents the appearance of cellulite on the surface of the skin and also controls the size of the fat cells under the skin.
Effective in reducing the appearance of cellulite.
Helps improve the appearance of the skin of the chest and neckline.

65 AED

PRODUCTS ON SALES

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14% OFFFeatured

Scrubs, Skin Care

Odeon Scrub Papaya & Cucumber 300ml

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Odeon Scrub Papaya & Cucumber 300ml

The odeon face and body scrub is made with 100% natural ingredients. It contains walnut shells as an exfoliant and gently scrubs your skin to reveal the glowing complexion underneath. As it has a thicker consistency, it lathers onto your skin well and bathes your skin with all its goodness. It has a refreshing scent and is rich in nutrients for your skin.If you frequently have pimples on your back, this can help to reduce the inflammation and dry them up quickly. You get a clear and pimple-free back that is less oily with continued usage.

30 AED

5% OFFFeatured

Silky Cool Chamomile Foot & Body Scrub Gel 4 Litres

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Silky Cool Chamomile Foot & Body Scrub Gel 4 Litres

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

14% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Menthol Refresh Anti-Dandruff Shampoo 600ml

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Head & shoulders Smooth and Silky Anti-Dandruff Shampoo 600ml

Gentle and pH-balanced shampoo for daily use

For all hair types, even colored or chemically-treated

Leaves hair up to 100% dandruff-free

Helps to soften and restore dry, frizzy hair to a silky-smooth look

Gentle and pH-balanced shampoo with conditioner for daily use

30 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Carrot Miracle Lightening and Moisturizing Oil 100ml

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Disaar Carrot Miracle Lightening and Moisturizing Oil 100ml

Disaar Carrot Miracle contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

8% OFFFeatured

Vaseline Healthy Bright Brightening Defense Lotion SPF24 500ml

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Highlights:

Vaseline has SPF24 PA++ for both UVA and UVB rays protection.
Formulated to help nourish and hydrate the skin while providing sun protection.
It is designed to give the skin a healthy, radiant appearance.
Suitable for daily use and can be applied to all skin types.
Sold per bottle contains 500ml of SPF24 Vaseline Healthy White Lotion.

60 AED

18% OFFFeatured

Shower Gel, Skin Care

Medimix Turmeric & Argan Oil Body Wash 250ml

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Medimix Turmeric & Argan Oil Body Wash 250ml

Blemish-free, moisturized skin is naturally achieved with the Medimix Turmeric & Argan Oil Body Wash. Turmeric is known to purify the body and fight blemishes, while Moroccan Argan oil is exceptionally hydrating. It’s the perfect blend for clearer, softer skin that feels great.

45 AED

10% OFFFeatured

Bar Soap, Shower Gel, Skin Care

Shea Moisture African Black Soap Bar Soap 230gm

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Shea Moisture African Black Soap Soothing Body Wash 384ml

Say goodbye to blemishes on your acne-prone skin with this SheaMoisture African Black Soap Body Wash. African black soap is a time-honored beauty secret and we’ve created our own black soap body wash formula made from natural ingredients such as skin-quenching certified organic Shea Butter and Cocoa Pod Ash. The addition of Oats helps our formula gently cleanse the skin, helping remove impurities and dead skin cells that often afflict troubled skin. Oat Extract also helps calm skin, while soothing Aloe brings needed conditioning to dry skin.

This all-purpose naturally balancing body wash combines can be a welcome addition to your skin cleansing and clarifying routine. Use it to reduce blemishes on the face and body in place of ordinary soap.

45 AED

6% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

Aveeno Kids Curly Hair Conditioner with Oat Extract Shea Butter 354ml

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Highlights:

Aveeno Kids Curly Hair Conditioner with Oat Extract Shea Butter 354ml

Aveeno conditioner for kids is specially designed for curly hair.

It contains oat extract and shea butter to help nourish and hydrate the hair.

It works to define and smooth curls with a tear-free formula that’s gentle on sensitive skin.

Nourishes and hydrates curly hair.
Helps define and smooth curls.
Hypoallergenic.
Contains oat extract and shea butter.
Suitable for sensitive skin and scalp.
Tear-free and has a gentle scent.

Ingredients:

Water, Cetearyl Alcohol, Glycerin, Hydroxyethylcellulose, Cetyl Esters, Sodium Benzoate, Behentrimonium Chloride, Cetrimonium Chloride, Fragrance, Citric Acid, Butyrospermum Parkii (Shea) Butter, Avena Sativa (Oat) Kernel Extract.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

85 AED

6% OFFFeatured

Tree Hut Papaya Paradise Shea Sugar Scrub 510gm

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Highlights:

Tree Hut Papaya Paradise Shea Sugar Scrub 510gm

Tree Hut’s Papaya Paradise Shea Sugar Scrub is an exfoliating body scrub that removes dull, dry skin to reveal glowing, soft, smooth skin. It deeply nourishes and balances skin’s hydration to help restore the skin’s natural glow. The scrub is made with sugar, shea butter, papaya extract, pineapple enzymes, and an array of natural oils including evening primrose, avocado, macadamia, sweet almond, safflower, and orange oils. The papaya is known to contain vitamins C and E and papain, which help rid dulling, dead skin. Pineapple enzymes contain vitamin C and bromelain to help brighten and exfoliate while improving the appearance of skin tone.

Highlights

Exfoliating body scrub removes dull, dry skin
Reveals glowing, soft, smooth skin
Deeply nourishes and balances skin’s hydration
Contains vitamins C and E
Made with sugar, shea butter, papaya extract, and pineapple enzymes

75 AED

6% OFFFeatured

Creams, Moisturizers, Skin Care, Tubes

Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

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Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

Gold Premium Brightening Cream with Niacinamide, Argan oil and Shea butter

This exceptional care with a melting texture is designed to nourish, unify, revitalize and restore the skin’s luminosity while improving its elasticity. For supple skin, with absolute comfort and unique radiance. Skin is radiant and gradually reveals sublime luminosity.

Day after day, this cream helps to:

– Protect the skin from external damage

– Unify and illuminate the complexion

– Fade facial imperfections by reducing shine and the appearance of pores

– Improve skin tone and elasticity

– Nourish, soften and smooth the skin

145 AED

GIFT SET

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6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Mais Cachinhos 1000gm

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Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

The Pot?o Nutritious Capillary Mayonnaise has been formulated especially for you who seek for ally to keep the threads healthy! It is the perfect combination of 3 elements that help give hydration, strength and untangling of the hair. And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner. Just use and let it rest all day long.

Cane Molasses + Carrot Oil: prevents the aging damaged yarns helping with the healthy hair growth.

Amaranth extract: amino acids restorage, making combing a lot easier.

Castor oil: it prevents hair from loss by making it stronger.

For all type of hair.

85 AED

25% OFFFeatured

Renew Carrot Extract Whitening Soap for Face and Body 135gm

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Highlights:

Renew Carrot Extract Whitening Soap for Face and Body 135gm

Apart from that it will help you to get a spotless skin. The product also reduces the fine lines and wrinkles that will make the appearance younger. The soap has Glycerine, perfume, Sodium Benzoate along with Papaya.

15 AED

13% OFFFeatured

Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

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Highlights:

Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

Coffee Face and Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

14% OFFFeatured

ActiveX Vitamin E Facial Mud Mask 500ml

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Highlights:

ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

Give your skincare routine a refreshing boost with the ActiveX Charcoal Facial Mud Mask 500ml. Formulated with charcoal, this facial mud mask helps remove excess oil, dirt, and daily impurities while leaving your skin feeling clean, refreshed and revitalized.

Its smooth, easy-to-apply texture spreads evenly across the skin, making it suitable for regular facial care at home or in professional beauty salons. The generous 500ml size offers long-lasting value, making it ideal for frequent use.

Whether you’re looking to refresh tired-looking skin or maintain a cleaner complexion, ActiveX Charcoal Facial Mud Mask is a practical addition to your skincare routine.

Key Benefits

Deeply cleanses the skin surface
Helps remove excess oil and impurities
Leaves skin feeling fresh and clean
Supports a smoother-looking complexion
Easy-to-apply mud mask texture
Suitable for home and salon use
Large 500ml value size
Suitable for regular skincare routines

30 AED

11% OFFFeatured

Hair Cream, Hair Treatment, Hair Care

Ujooba Hair Oil Hair Treatment Cream With Mix Fruit Extract 1000ml

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Highlights:

Ujooba Hair Oil Hair Treatment Cream With Mix Fruit Extract 1000ml

Treat your hair to the rich, moisturizing benefits of Ujooba Hot Oil Hair Treatment Cream with Honey Extract. Formulated to nourish and repair thin, weak, or damaged hair, this luxurious cream provides deep conditioning to restore your hair’s softness and strength. Honey extract acts as a natural humectant, locking in moisture and leaving your hair more manageable and hydrated. Whether your hair is dry, frizzy, or damaged, this treatment offers intensive care for beautiful, healthy locks.

Key Features:

Enriched with honey extract to moisturize and revitalize.
Perfect for thin, weak, or damaged hair.
Provides deep hydration and nourishment for soft, smooth hair.
Suitable for all hair types.
Available in a large 1000ml container for extended use.

How to Use: After shampooing, apply generously to your hair, focusing on the ends. Leave it on for 10-15 minutes, then rinse thoroughly. For an even deeper treatment, use a warm towel to wrap your hair during the application

40 AED

7% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods, Solutions, Sesame Seed Oil, Certified Organic, 8 fl oz 237ml

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Highlights:

Now Foods, Solutions, Organic Avocado Oil, 4 fl oz 118 ml

Condition: Skin in need of moisturization.

Solution: Certified Organic Avocado Oil is a natural, nutrient-rich vegetable oil. Heavy in texture, avocado oil helps to keep skin supple, while lubricating the skin and forming a barrier that prevents moisture loss. When used as a massage oil, it’s soft, soothing and leaves no greasy residue.

65 AED

6% OFFFeatured

IQueen Classic Wood Vent Thermal Hair Brush 72x260mm

Hair Accessories, Hair Care

IQueen Classic Wood Vent Thermal Hair Brush 72x260mm

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Highlights:

IQueen Classic Wood Vent Thermal Hair Brush 72x260mm

Vented holes on easy heat-up metal barrel allows air to circulate thoroughly.

IQueen Classic Wood Vent Thermal Brush
Crafted with a genuine solid wood handle and classic triangle grip, this brush offers timeless style and comfort. Laser-engraved details ensure a secure, professional hold.
The vented, ceramic-coated barrel heats quickly and evenly—ideal for use with a blow dryer to add volume at the roots or create smooth, rounded styles.
Heat-resistant ionic bristles reduce frizz, lock in moisture, and boost shine while withstanding high temps.
Overall Diameter: 72mm, Length:260mm

75 AED

10% OFFFeatured

Hair Care, Hair Lotion

Ebin New York Curl & Twist Setting Lotion 250ml

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Highlights:

Ebin New York Curl & Twist Setting Lotion 250ml

The Curl & Twist Setting Lotion is a lightweight mist for setting and defining curls. Formulated with protein and avocado to increase shine and smoothness for stronger and healthier hair. 
 Giving long lasting moisture and shine for your hair. Define and enhance curls without frizz. Gentle and shiny finish without crispy texture. Quick dry and no build up or flacking. 
Keep and set your waves in place all day wherever and whenever you go. Don?t worry about the frizz or flyaway.
Keep your hair stylish along with moisture and nourishment to make your hair stronger and healthier while giving a natural shine.
Formulated with argan oil, jojoba oil, keratin, green tea and avocado to prevent hair breakage due to everyday damage. Manage your hair for healthier scalp and fuller hair.
Cruelty free, vegan friendly with argan and castor oil included. Keep your hair healthy and stylish at the same time.

45 AED

7% OFFFeatured

Queen Helene Aloe Vera Natural Facial Scrub 177ml

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Highlights:

Queen Helene Aloe Vera Natural Facial Scrub 177ml

This calming facial scrub helps gently draws out impurities and removes dead skin cells, while soothing Aloe Vera and hydrating Jojoba Oil comfort skin. After use, skin is soft and smooth without tightness or discomfort.

Queen Helene Aloe Vera Natural Facial Scrub is a gentle, soothing natural fiber facial scrub that calms skin with Aloe Vera while gently exfoliating. The extra gentle scrubbing action of walnut Shell Powder sloughs off dry skin,helps unclog pores and draws out skin impurities. Aloe Vera helps to soothe skin and add moisture while Jojoba Oil hydrates.Leaves skin soft and smooth. Use as often as desired.

65 AED

25% OFFFeatured