Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Fair & White So Carrot Flawless Exfoliating Soap 200gm

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Fair & White So Carrot Flawless Exfoliating Soap 200gm

This exfoliating soap acts on impurities and imperfections. It refines skin tone and brightens the complexion for clean, flawless-looking skin day after day.

Active ingredients: glycerine, exfoliating microbeads, carrot oil.

55 AED

17% OFFFeatured

Skin by Zaron Vitamin C Glycolic Acid, Castor Oil Body Wash 600ml

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Skin by Zaron Vitamin C Glycolic Acid, Castor Oil Body Wash 600ml

The Skin by Zaron Vitamin C Body Wash features a calming creamy formula that effectively cleanses, brightens, and hydrates the skin.

Infused with Vitamin C, Glycolic Acid, and Castor Oil, this body wash effectively exfoliates, nourishes, and protects the skin from dullness, leaving a smoother, brighter, and healthier appearance.

Vitamin C & Glycolic Acid work to brighten, fight-aging, boost collagen production, exfoliate, and keep pores clear and unclogged.

Additionally, Castor Oil moisturizes, nourishes, soothes, reduces inflammation, and minimizes scars for a comprehensive skincare experience.

250 AED

20% OFFFeatured

Pure Molato Vitamin C Whitening Glowing Oil 250ml

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Pure Molato Vitamin C Whitening Glowing Oil 250ml

120 AED

25% OFFFeatured

Renew Anti Oxidant And Anti Bacterial Guava Herbal Soap With Tea Tree 135gms

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Renew Anti Oxidant And Anti Bacterial Guava Herbal Soap With Tea Tree 135gms

The Herbal soap is all-natural cleansing soap with a unique combination of guava and tea tree extracts and its superb skin care product and excellent choice for the whole family with its wide range of properties including its refreshing action. It can be your ideal germ-free soap with good skin penetration and and natural remedy for skin irritations.

15 AED

Enchanteur Perfumed Shower Gel Gorgeous 250ml

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Enchanteur Perfumed Shower Gel Gorgeous 250ml

22% OFFFeatured

Bravia Complexion Unifying Body Cream 125ml

Creams, Skin Care

Bravia Complexion Unifying Body Cream 300ml

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Bravia Complexion Unifying Body Cream 300ml

Enriched with snail slime, Bravia body cream hydrates the skin and rids it of all imperfections (scars, spots, stretch marks)

Bravia Complexion Unifying Body Cream 125ml is the perfect solution for soft and smooth skin. Enriched with snail slime, this cream helps to repair and hydrate your skin, reducing the appearance of scars, tasks, and stretch marks. Its unique formula gives you a radiant complexion, leaving your skin looking healthier and more toned. With regular use, you can ensure a beautiful, glowing complexion. The easy-to-apply cream is gentle on your skin and quickly absorbs for maximum effectiveness, making it ideal for all skin types. With Bravia Complexion Unifying Body Cream 125ml, you can be sure that your skin will be soft, smooth, and beautiful.

35 AED

8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Vegetable Glycerine 946ml

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Now Foods Solutions Vegetable Glycerine 946ml

Condition: Rough skin, simple cosmetic applications.

Solution: Pure Vegetable Glycerine is an outstanding moisturizer and skin cleanser that also provides softening and lubricating benefits. It’s easily soluble in water, making it suitable for use in all of your favorite cosmetic applications. Pure Vegetable Glycerine has a long shelf life and does not easily oxidize. It is a natural product derived from Non-GMO palm, grapeseed, or coconut oil.

185 AED

17% OFFFeatured

Carmavate Lemon cream Fast Action 30gm

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Carmavate Lemon cream Fast Action 30gm

Carmavate Lemon Cream Fast Action is a potent topical treatment featuring clobetasol propionate, a highly effective corticosteroid for addressing resistant dermatoses and severe skin conditions. The carefully formulated composition of this cream enhances the activity of clobetasol propionate, ensuring fast and effective relief from stubborn skin issues.

Key Features:

Rapid action formula for severe skin conditions.
Enhanced efficacy with advanced formulation.
Lemon-infused cream for a refreshing application experience.

25 AED

14% OFFFeatured

Silky Cool Apricot Face & Body Scrub 300ml

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Silky Cool Apricot Face & Body Scrub 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Veet Gold Almond Super Whitening Body Repair Oil 200ml

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Highlights:

Veet Gold Almond Super Whitening Body Repair Oil 200ml

Potent Formula: This Almond Super Whitening Oil contains a powerful blend of natural ingredients to repair damaged skin, promote super whitening, and provide intense moisturisation.

Rapid Results: Visible whitening effects can be seen in just 7 days of regular use.

Multi-Purpose: Suitable for use on both the face and body to address skin concerns like blemishes, discolouration, wrinkles, and dryness.

35 AED

PRODUCTS ON SALES

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10% OFFFeatured

Hair Care, Hair Colour

ActiveX Mayonnaise Hair Mask Conditioner 500ml

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ActiveX Mayonnaise Hair Mask Conditioner 500ml

ACTIVEX Mayonnaise Hair Mask Conditioner 500ml is a rich hair treatment formulated with key natural ingredients like egg powder, olive oil, sunflower seed oil, and castor oil. This blend is designed to deeply hydrate and repair hair by:

Nourishing and moisturizing dry, brittle hair
Strengthening hair strands to reduce breakage
Enhancing shine and softness for smoother texture

Highlights

ACTIVEX Mayonnaise Hair Mask Conditioner 500ml is a nourishing hair mask enriched with egg, olive oil, and other natural oils for deep conditioning, while mayonnaise hair masks in general provide hydration, shine, and strength to dry or damaged hair.

45 AED

18% OFFFeatured

Primers, Serums, Skin Care

The Ordinary 100% Plant-Derived Squalane 30ml

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Highlights:

The Ordinary 100% Plant-Derived Squalane 30 ml

A lightweight plant-derived solution that supports healthy hydration.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness

Highlighted Ingredients:

Squalane: An exceptional hydrator that can prevent ongoing loss of hydration.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Squalane has very high emollience, is an exceptional hydrator and can prevent ongoing loss of hydration that impairs dermal suppleness.

45 AED

20% OFFFeatured

Reborn Papaya Scrub 500ml

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Reborn Papaya Scrub 500ml

Reborn Beauty Papaya Facial Scrub moderately exfoliates to reveal naturally beautiful skin. It removes dirt, oil and dull skin for a healthy look and feel. DIRECTIONS FOR USE: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

5% OFFFeatured

EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

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Highlights:

EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myrístic acid, citric acid, benzaldehyde, benzyl salicylate, coumarin, hydroxycitronellal, trimethylcyclopentenyl methylisopentenol, vanillin.

Made in USA with global materials.

95 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Acne Ampoules 3mlx10pcs

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Skin Doctor Acne Ampoules 3mlx10pcs

Skin Doctor Acne Ampoules normalizes the sebum production and effectively soothes irritated areas. It has an antiseptic effect on skin with acne and pimples.
For oily skin, acne and pimples.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

60 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Pure Avocado Oil 150ml

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Highlights:

Mamado Aromatherapy Pure Avocado Oil 150ml

Mamado 100 percent pure Avocado Oil Supports skin elasticity. 
Mamado is blended with sweet almond oil is natural, nutrient rich vegetable oil that contains collagen supporting amino acids and proteins, 
as well as vitamins A, C D and E.

35 AED

23% OFFFeatured

Animate Vitamin E Capsules Facial Essence 90 Soft Gel Capsules 5 Pieces

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 90 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

50 AED

11% OFFFeatured

Skin Doctor Argan Oil Hair Shampoo 100ml

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Argan Hair Serum 100ml

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Skin Doctor Argan Oil Hair Shampoo 1000ml

Intense moisture, conditions hair shafts and gives shine.

Skin Doctor Argan Oil Hair Shampoo deeply cleanses the hair shafts and leaves even the most rebellious hair frizz-free, silky soft and shiny.

How to use:

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

40 AED

10% OFFFeatured

Hair Care, Hair Cream

Reborn New Hot Oil Cream with Keratin Extracts 1000ml

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Highlights:

Reborn New Hot Oil Cream with Keratin Extracts 1000ml

It is formulated with Keratin, to enrich dry and damage hair. It preserves the keratin treatment by making hair smoother and straighter adding a long lasting hair frizz protection. It leaves hair feeling soft, silky and easy to manage.

45 AED

31% OFFFeatured

Peau de Lune Brightening Toner 100ml

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Peau de Lune Brightening Toner 100ml

Peau de Lune Brightening Toner is a purifying face Toner that cleanse out impurities such as bacteria that causes acne/pimple out of the skin. It then tighten skin pores for a smoother, clearer feel. Get baby smooth skin with the Peau de Lune range.

How to use:

Soak toner on cotton pad and apply on cleansed face. Best used at night.

45 AED

GIFT SET

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18% OFFFeatured

Lotion, Skin Care

Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion 500ml

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Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion 500ml

Cloud 9 Carotte plus Aloe Vera Multi-Vitamin Lightening Lotion is a non-greasy body lotion that uses carrot oil and aloe vera to lighten dark spots, even skin tone, and nourish the skin. Enriched with vitamins, it helps improve elasticity and texture, leaving skin smooth, radiant, and hydrated. The lotion is suitable for daily use and aims to produce a clean, clear, and spotless complexion.

Primary function: Lightens dark spots, evens skin tone, and clears stretch marks, green veins, and knuckles.
Key ingredients: Carrot oil, aloe vera, and a blend of multi-vitamins.
Benefits: Nourishes the skin, enhances elasticity, and promotes a smooth, radiant, and hydrated complexion.
Formula: Lightweight, non-greasy, and fast-absorbing, making it ideal for daily use.
Additional features: It is a hydroquinone-free formula.

165 AED

8% OFFFeatured

Skin Doctor Hair Growth Ampoules 10mlx10

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Highlights:

Skin Doctor Hair Growth Ampoules 10mlx10

The ampoules helps stimulate new hair growth and adjust the hair shaft, making it stronger, shinier and more resistant to thinning.

Helps to stimulate new hair growth and conditions the hair shaft, making it stronger, shinier and more resistant to thinning. It nourishes the scalp and keeps your scalp healthy and hair beautiful.
Suitable for all scalp types and daily maintenance.

60 AED

8% OFF

Pretty White Booster Lightdrop Radiance Activating Serum

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Highlights:

Pretty White Booster Lightdrop Radiance Activating Serum

Strengthens the clarifying action of treatments Activates the radiance of the complexion

Refines skin texture

Effectively corrects resistant pigment spots A uniform complexion that radiates

230 AED

8% OFFFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo, Skin Care

Sebamed Anti Stretch Mark Cream 200ml

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Highlights:

Sebamed Anti Stretch Mark Cream 200ml

The Sebamed Anti Stretch Mark Cream is a heaven-sent to all old and new mothers alike who want to eliminate dark stretch marks on their belly and on other parts of the body. Thanks to a unique Triple Soft Formula, the elasticity of your skin is largely improved! This helps to prevent new stretch marks from forming and works to treat existing stretch marks by restoring the connective tissue. Avocado oil and shea butter, provide effective skin care and protection of the upper skin layers.

60 AED

7% OFFFeatured

Purec Pure Egyptian Secret Kojic Lotion 400ml

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Highlights:

Purec Pure Egyptian Secret Kojic Lotion 400ml

Purec Egyptian Secret Kojic is a Luxurious Firming & Lightening Face & Body Lotion made with 100% nutrition moisturizing Care With Licorice & Caviar Extract. It is the best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

65 AED

10% OFFFeatured

Edge Control, Hair Care

Wonderedge Blueberry Water Based Pomade 4oz

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Highlights:

Wonderedge Blueberry Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

10% OFFFeatured

A Bonne Coffee & Royal Gold Detoxifying Shower Gel 500ml

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Highlights:

A Bonne Coffee & Royal Gold Detoxifying Shower Gel 500ml

A Bonne Coffee & Royal Gold Shower Gel deeply cleanses the skin by removing dirt, sweat, and pollutants, leaving it refreshed and revitalized. Infused with Ground Coffee & Coffee Extract, it helps retain moisture and improve skin appearance. The addition of Lipobelle Gold supports firmness by addressing wrinkles and sagging, while Niacinamide enhances texture and evens out skin tone.

Key Benefits:
• Deep Cleansing: Removes dirt, sweat, and impurities for a fresh feel.
• Hydration & Firmness: Coffee Extract helps moisturize and improve skin appearance.
• Anti-Aging Support: Lipobelle Gold targets wrinkles and sagging.
• Brightens & Smooths: Niacinamide improves skin tone and texture.

How to Use:
• Apply a small amount to your palm.
• Lather with water until foamy.
• Massage onto your body.
• Rinse off thoroughly.

45 AED

10% OFFFeatured

Clere Tropical Coconut Body Cream Pure Glycerine Enriched 500ml

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Highlights:

Clere Vanilla Honey and Argan Oil Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to honey and vanilla.

Clear cream helps keep the skin radiant, hydrated, and fresh.

For dry and very dry skin.

45 AED

18% OFFFeatured

R&D Care Duo Milk & Glutathione Shower Scrub 700g

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Highlights:

R&D Care Duo Milk & Glutathione Shower Scrub 700g

R&D Care Milk & Glutathione Shower Scrub is a perfect scrub for you skin with the following special abilities: makes your complexion lighter, fresher and silky smooth, reduces facial acne and bodily rashes. Helps reduce dark skin on the abdomen, underarms, or wherever needed. Makes the skin firmer while stimulating circulation of the blood.

Milk and Glutathione shower scrub for body skin.

Gently exfoliates and lightens skin for a naturally bright complexion.

Reduces discoloration while making skin tighter and softer.

Packed with skin-nourishing and refreshing natural extracts.

45 AED

Pro White Collagen Lightening Shower Gel 500ml

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Pro White Collagen Lightening Shower Gel 500ml

Pro White Collagen Lightening Shower Gel 500ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

35 AED