Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Olivera Lightening Milk 250ml

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Olivera Lightening Milk 250ml

Olivera clarifying milk evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

25 AED

18% OFFFeatured

Silka Age Defying Jojoba Skin Whitening Lotion SPF23, 200ml

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Silka Age Defying Jojoba Skin Whitening Lotion SPF23, 200ml

Silka Age Defying (Jojoba)/48 Experience a natural and effective way to cleanse and whiten your skin. Silka Whitening Lotion helps whiten, moisturize your skin and soothe dry skin. For External use only.

45 AED

20% OFFFeatured

Zero Tache Whitening & Exfoliating Soap with Carrot Extract 200g

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Zero Tache Whitening & Exfoliating Soap with Carrot Extract 200g

36 heures propre zero tache soap Is a deep cleansing and exfoliating face and body soap. It was made with the African beauty skin in mind. Deliver excellent results.

Its original formula promotes lightening of the skin after first exfoliating it. The combination of the mixture of lightening plants and fruit acids guarantees an exceptional result guarantees an exceptional result, a clear and luminous complexion. Its richness in carrot extracts and Vitamin E makes it a powerful product that moisturizes, Lightens the stratum corneum of the skin while nourishing it, and softening it. Vitamin E, on the other hand, protects against the harmful effects of the sun’s rays responsible for the appearance of excessive pigmentation.

20 AED

10% OFFFeatured

Cocoa Glow Supreme Brightening Beauty Milk 500ml

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Cocoa Glow Supreme Brightening Beauty Milk 500ml

Lightening Strength: Gentle Radiance – Deeply Moisturizing for Dry Skin

Cocoa Glow Supreme Brightening Beauty Milk combines Cocoa Butter, Tamarind Seed Extract, Mulberry Root Extract, and Vitamin C in a rich, deeply moisturizing formula designed to help visibly brighten skin while improving the appearance of uneven skin tone. Formulated for dry and normal skin, it provides rich, lasting moisture while helping restore softness and improve the appearance of dull, dry skin.

Enriched with nourishing botanical extracts and conditioning ingredients, it helps improve the appearance of discoloration while supporting a smoother, healthier-looking complexion. With continued use, skin appears visibly brighter, softer, more even-toned, and naturally radiant.

540 AED

25% OFFFeatured

Turmeric Glow Brightening Beauty Milk 500ml

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Turmeric Glow Brightening Beauty Milk 500ml

Lightening Strength: Gentle Radiance – Suitable for Sensitive Skin

Turmeric Glow Brightening Beauty Milk brings together Niacinamide, Turmeric Extract, Arbutin, and Kojic Acid in a lightweight formula designed for everyday use. Ideal for sensitive, delicate, or easily irritated skin, it visibly brightens and fades the look of dark spots while keeping skin calm, comfortable, and well-hydrated.

Enriched with Licorice Root, Mulberry Root, and moisturizing emollients, this fast-absorbing beauty milk nourishes skin while enhancing its natural radiance. With continued use, skin appears brighter, more even, and healthier—with a silky, comfortable finish.

450 AED

13% OFFFeatured

Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

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Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

This product offers a special formula that contains natural exfoliating particles and Turmeric which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

19% OFFFeatured

Petal Fresh Pure Honey & Coconut Restoring Body Butter 237ml

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Petal Fresh Pure Honey & Coconut Restoring Body Butter 237ml

The use of Honey for healing has been a practice for over 5,000 years, from the ancient Greeks to modern day home remedies.

With Coconut Oil, they repair and protect skin to increase its longevity.

This rich, creamy formula is also fortified with an exotic blend of Certified Organic Argan Oil and Shea Butter extract to leave your skin feeling silky smooth to the touch.

No harsh preservatives, parabens nor GMO’s

Vegan & cruelty-free.

65 AED

B.B. Clear 5 In 1 Lightening Care Lotion 300ml

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B.B. Clear 5 In 1 Lightening Care Lotion 300ml

B.B.Clear combines de-pigmenting plant-base ingredients with exfoliating efficiency of fruity acids. it improves the appearance of skin and help repair dark spots and sun damage for younger-looking, silky skin. it lighten your skin while revitalizes and makes it smooth and beautiful radiance. Adapted to all skin types

40 AED

7% OFFFeatured

Purec Pure Egyptian Secret Natural Lotion 400ml

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Purec Pure Egyptian Secret Natural Lotion 400ml

This organic formula is formulated to firm and brighten the skin with dynamic combination of 100% natural ingredients that target Pimples & Wrinkles. It Also leaves skin the soft & moisturized all day.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

65 AED

4% OFFFeatured

Anua Birch Moisture Boosting Pad 160ml

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Anua Birch Moisture Boosting Pad 160ml

Enriched with Japanese white birch water, panthenol and ten hyaluronic acids, these subacidic moisture pads deliver deep moisture into skin, maintain pH balance and create a skin protection barrier. ABC complex comprising of allantoin, betaine and cucumber extract soothes sensitive skin and maintains oil-moisture balance.

130 AED

PRODUCTS ON SALES

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9% OFFFeatured

Lotion, Skin Care

Cocoderm Clarifying Milk Lotion 500ml

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Cocoderm Clarifying Milk Lotion 500ml

Clarifying milk COCODERM clarifies your skin and unifies your complexion. It penetrates quickly and leaves your skin supple, soft, silky and moisturized. Protects the epidermis from external aggressions and irritations. Slows skin aging. It is very effective against spots.

Benefits of product

Clarifies your skin gradually
Blurs spots and unifies the complexion
Moisturises and nourishes the skin intensely
Improves the appearance of the skin and corrects the irregularities of the complexion

Method Of Use

Apply the COCODERM clarifying milk after the shower, day and night onto a clean and dry skin and make it penetrate by massaging slightly by small circular movements. Insist on dark areas (knees, fingers and joints).

50 AED

22% OFFFeatured

SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

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SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

Sofnfree Coritical Crème Relaxer is best suited for coarse hair and is enriched with Aloe Vera Milk. Aloe vera milk is specially added to ensure that the hair is well nourished and conditioned while relaxing and to ensure that scalp irritation is reduced. This cream gives you smooth, healthy hair and adds incredible shine to your hair.

For coarse hair
Works fast for silky, soft and super soft hair
Contains vitamin E and aloe vera milk
Helps soothe the scalp during the relaxation process
Ideal for healthy, straight hair

35 AED

9% OFFFeatured

Skin Doctor Anti-Frizz Hair Serum with Silk Proteins 125ml

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Skin Doctor Anti-Frizz Hair Serum with Silk Proteins 125ml

Transforms frizzy, wiry or coarse hair to softer, smoother hair with glossy shine. Protects and prolongs hair color.

Skin Doctor Anti-Frizz Hair Serum with Silk Proteins is an extra-strength hair serum for frizzy, wiry or coarse hair. It is specially blended with Silicone, infused with Vitamin E and Aloe Vera, instantly transforms unruly frizz for super shiny results. It helps eliminate dry, defiant hair and protect hair from damages due to chemical process, heat and pollution. Hair will be extremely supple, soft and easy to manage with a healthy look. It helps extend the life of color-treated hair. Also protects hair from damages of the sun with effective sunscreen.

How to use:

After cleansing hair and towel dry, drop Hair Serum onto palm and smooth evenly through the hair, use more or less depending on the length and volume of the hair. Do not rinse off.

50 AED

14% OFFFeatured

Yong Chin Whitening Donkey Milk Face Wash 100ml

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Yong Chin Whitening Donkey Milk Face Wash 100ml

Reduces skin irritation, regulates the greasiness of the skin for effective cleansing.

Gentle facial wash enriched with unique moisturizing and regenerative properties of Donkey Milk keeps the skin’s oil balance and moisture complex, reduces skin irritation, repairs damaged skin tissue, erases wrinkles and provides anti-aging skin care. Its composition of Milk Protein and Vitamin A prevents dehydration, regulates the greasiness of the skin and results in effective cleansing.

How to use:

Gently apply onto wet skin all over the face and rinse off with fresh water.

30 AED

4% OFFFeatured

PR+ Paris Toning & Lightening Body Lotion Enriched with Argan Oil 500ml

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PR+ Paris Toning & Lightening Body Lotion Enriched with Argan Oil 500ml

With its powerful plant-based active ingredients, Argan PR+ Lightening body Milk is a moisturizing body care that unifies and brightens your skin. It is enriched with argan oil for its restorative and anti-aging properties.

How to use

After cleansing the skin with PR+Argan exfoliating soap, apply PR+ Argan body milk all over the body, adding a few drops of PR+ Argan serum for maximum effectiveness.

Avoid contact with eyes and mucous.

Do not use on children under 12 years.

Ingredients

Aqua, Glyceryl stearate, Glycerin, Glycyrrhiza glabra root extract, Cetearyl alcohol, Isopropyl palmitate, Parfum, Petrolatum, Aspergillus ferment, Sodium lactate, Sodium lauryl sulfate, Argania spinosa kernel oil, Ethylhexyl methoxycinnamate, Ethoxydiglycol, Sodium metabisulfite, Ascorbic acid, Methylparaben, Tocopheryl acetate, Allantoin, Disodium EDTA, Propylparaben, p-Chloro-m-Cresol, Lactic acid, Sodium hydroxide, Sorbic acid, BHT, Benzyl salicylate, Geraniol, Citronellol, Linalool, Benzyl alcohol

480 AED

10% OFFFeatured

Silky Cool Gold Face & Body Scrub Gel 300ml

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Silky Cool Gold Face & Body Scrub Gel 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

14% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Neem Face Wash Anti Acne 150ml

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Golden Pearl Neem Face Wash Anti Acne 150ml

Golden Pearl Active Neem Face Wash is a gentle cleanser, which removes dirt and other impurities from your skin, leaving it soft and clean. Rich in Neem and Tea Tree oil extracts, it treats pimples, acne and powerfully prevents future breakouts. Say goodbye to acne with our Active Neem Face Wash.

How to Use: Squeeze a dime-size amount of Golden Pearl Active Neem Face Wash into your palm. Add a few drops of water to make lather. Apply it to your face and neck area and gently massage for 60 seconds. Rinse with warm water and pat dry.

Ingredients: Deionised Water, Cellulose Gum, Sodium Laureth Sulphate, Sodium Lauroyl Sarcosinate, Cocamide Mea, Cocamidopropyl Betain, Propylene Glycol, Salisylic Acid, Tween -20, Sodium Chloride, Neem Extract, Perfume, Apple Green Colour.

30 AED

6% OFFFeatured

Fair & White Original Brightening Serum for Face & Body 30ml

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Fair & White Original Brightening Serum for Face & Body 30ml

Specifically formulated to even out overall facial discoloration. Reduces stubborn blotchy, brown spots, acne scarring and/or uneven skin tone with potent agent. A light serum is usally preferred by consumers who have oily/combination/blemish prone skin. Leaves skin feeling soft and silky.

Directions:

Apply a thin layer of Lightening Serum to affected areas on dry, cleansed skin, preferably at night. Let dry. Recommendation: Follow up with daily during and after brightening treatment to maintain even skin tone. Skin Protect SPF 50 Sunscreen Skin type: Oily and combination skin Main Ingredient:1.9 % Hydroquinone (Hydroxyphenol)

75 AED

13% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

Aussie Hair Insurance Leave-In Conditioner with Jojoba Oil 236ml

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Aussie Hair Insurance Leave-In Conditioner with Jojoba Oil 236ml

This hydrating leave-in hair conditioner is the assurance your hair needs to look and feel its best. Aussie Hair Insurance instantly tames frizz and softens hair. It’ll leave your hair looking polished, feeling more manageable, and, of course, super soft and smooth. This hair mist can work as a leave-in conditioner for curly hair as well as any other hair type. Aussie loves jojoba oil for hair-that’s why it’s infused in this leave-in conditioner spray formula. The juicy citrus scent is a bonus. Plus, this leave-in hair conditioner is certified PETA Cruelty-Free. It’s a cinch to use-simply spray on damp hair and go. Enjoy soft and conditioned hair-no need to rinse.

65 AED

7% OFFFeatured

Feminine Care, Personal Care

Fruit Of The Wokali Intimate Wash With Chamomile, Cranberry And Cornflower Extract, Sensitive Antibacterial Formula 220ml

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Fruit Of The Wokali Intimate Wash With Chamomile, Cranberry And Cornflower Extract, Sensitive Antibacterial Formula 220ml

Fruit of the Wokali Fresh Wash Intimate Skin Care Intimate Wash Sensitive Formula with Antibacterial Chamomile Extract Fresh and Gentle, this soothing formula with probiotic complex is enriched with cranberry and cornflower extracts, known for their healing and moisturizing properties to keep your intimate skin in perfect condition. Our pH balanced wash is specially designed with a 12-hour soothing formula that works with your body to help maintain a healthy pH balance, while giving you a longer-lasting feeling of freshness. Dermatologically tested and Gynecologically tested by experts. Hypoallergenic, soap-free, and paraben-free, so there are no complications, just lots of love and care. Rinse well with warm water

65 AED

GIFT SET

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25% OFFFeatured

Bar Soap, Skin Care

Fresh & White Papaya Beauty Whitening Soap 100gm

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Fresh & White Papaya Beauty Whitening Soap 100gm

Nature’s Power in Every Lather.
Formulated with real papaya enzymes and brightening agents, this soap gently exfoliates dead skin, helping to reveal smoother, brighter, and clearer skin with regular use. Suitable for face and body, Fresh & White Papaya Soap is a tropical solution to hyperpigmentation and uneven tone.

Key Benefits:

Gently exfoliates and brightens skin
Fades dark marks and blemishes
Natural papaya extract for a fresh feel
Suitable for daily use on all skin types

15 AED

29% OFFFeatured

Amalico Anti- Ageing Face Serum with Green Tea Leaves 30ml

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Amalico Vitamin C Lightening Face Serum 30ml

AMALICO FACE SERUM helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

25 AED

5% OFFFeatured

Some By Mi Super Matcha Pore Tightening Serum 50ml

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Highlights:

Some By Mi Super Matcha Pore Tightening Serum 50ml

Some By Mi Matcha Textured Water-Based Serum to cleanse and purify pores.

Superior pore care, with a lightweight, non-sticky formula that refreshes the skin and gives it instant freshness.

Contains 93% powder & water from Korea’s best matcha plant for intensive pore care.

One of its main ingredients is niacinamide to maintain the health and freshness of the skin, treat pigmentation and get rid of fine lines.

Formulated with naturally sourced exfoliating acids, it fights the appearance of blackheads, whiteheads and dead skin cells.

Contains camellia leaf extract & evening primrose.
Contains naturally sourced exfoliating acids.
It tightens large pores.
Deeply cleanses pores.
Reduces skin redness.
Contains hyaluronic acid and glycerin.
Soothes sensitive and irritated skin.
Ideal for all skin types.
Regulates oily secretions in the skin.
Resists the appearance of black and white heads and dead skin cells.
Enriched with natural moisturizing ingredients.

Information:

Made in Korea.

Ingredients:

Camellia sinensis leaf extract (93%), niacinamide, 1,2-hexanediol, water, butylene glycol, polyglyceryl-10 laurate, polyglyceryl-10 myristate, glycerin, acrylate/C10-30 alkyl acrylate crosspolymer, arginine, ethylhexylglycerin, Adenosine, Disodium EDTA, Fragrance, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Melissa Officinalis Extract, Citrus Aurantium Dulcis (Orange) Flower Extract, Chanomelia sinensis Fruit Extract, Enthera Penis (Evening Primrose) Flower Extract, Pueraria Lobata Root Extract Pine palustris leaves. Extract, Ulmus davidiana Root Extract, Centella Asiatica Extract, Melaleuca Alternifolia (Tea Tree) Leaf Water, Salix Alba (Willow) Bark Extract, Madecassoside, Houttuynia Cordata Extract, Lactobionic Acid, Asiaticoside, Asiatic Acid, Madecassic Acid, Sodium Hyaluronate, Glyceryl Caprylate . , hexyl cinnamal, limonene, linalool

180 AED

14% OFFFeatured

RDL Babyface Astringent Hydroquinone Tretinoin No2 60ml

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RDL Babyface Astringent Hydroquinone Tretinoin No2 60ml

RDL Babyface Solution No. 2 provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Direction for use: Moisten a piece of cotton with RDL Babyface Solution #2 and gently apply on face and neck areas. Do not rub. Use once or twice a day.

30 AED

10% OFFFeatured

Lab White Atom Whitening Egg Yolk Lotion 500ml

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Highlights:

Lab White Atom Whitening Cocoa Butter Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion

The main extract from Cocoa Butter

Cocoa butter is a natural fat extracted from cocoa beans. It is solid at room temperature and is white or cream in color.

Cocoa butter has many benefits for the skin, such as moisturizing the skin, preventing dryness, reducing wrinkles and has antioxidant properties.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

45 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Vitamin C Lightening and Moisturizing Oil 100ml

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Disaar Vitamin C Lightening and Moisturizing Oil 100ml

isaar Vitamin C Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

13% OFFFeatured

Nutriclair Carrot Moisturizing Brightening Lotion 500ml

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Nutriclair Carrot Moisturizing Brightening Lotion 500ml

This high quality milk contains two botanical ingredients for natural whitening and carrot oil with vitamins to brighten your complexion. Rich in shea butter and argan oil, it is an excellent treatment that hydrates and nourishes your skin. Apply to face and body once or twice a day.

130 AED

10% OFFFeatured

African Pride Olive Miracle Black Castor Miracle Braid & Scalp Cleansing Rinse

Hair Care, Hair Oil, Hair Scalp Treatment

African Pride Olive Miracle Black Castor Miracle Braid & Scalp Cleansing Rinse 335ml

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African Pride Olive Miracle Black Castor Miracle Braid & Scalp Cleansing Rinse 335ml

This Braid & Scalp Cleansing Rinse gently cleanses and conditions hair, edges, and the scalp during braided styles and under weaves without causing frizz. Soothes scalp and calms itching, leaving hair refreshed and styles lasting longer. Great for braids, crochets, edges, under-weave care, and protective styles.

45 AED

14% OFFFeatured

Fair & White Gold Intense Argan Oil Anti Dark Spots & Clarifying Serum 30ml

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Fair & White Gold Intense Argan Oil Anti Dark Spots & Clarifying Serum 30ml

Infused with a unique blend, this serum with Argan oil addresses uneven skin tone and dark spots, restoring clarity and radiance. Follow up with GOLD Cream.

95 AED

25% OFFFeatured

Yoko Gentleman Cream 4g

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Yoko Gentleman Cream 4g

Facial pearl cream, formulated for men’s skin, contains Coenzyme Q10 to help nourish facial skin. Ready to protect the skin from sunlight The skin therefore looks brighter.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED