Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

B.B. Clear Vitamin C Lightening Cream 320ml

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B.B. Clear Vitamin C Lightening Cream 320ml

B.B. Clear 5 in 1 light. Skin respectful B.B. Clear Vitamin C Cream 320ml be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming

40 AED

38% OFFFeatured

Valera Foot Cream Cucumber 75ml

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Valera Foot Cream Cucumber 75ml

25 AED

17% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Lady Diana Mild & Gentle Herbal Formula Baby Lotion 500ml

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Lady Diana Mild & Gentle Herbal Formula Baby Lotion 500ml

Lady Diana’s baby lotion is designed to be quickly absorbed by the skin, leaving no greasy or sticky residue behind. This makes it comfortable for the baby to use. It usually has a light and pleasant fragrance that leaves the baby smelling fresh without overwhelming their senses.

25 AED

25% OFFFeatured

Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

Eye & Lip Care, Skin Care

Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

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Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

Vaseline Aloe Fresh Lip Therapy is made with pure Vaseline petroleum jelly for long-lasting moisturizing

Clinically proven to help heal and prevent dry lips by locking in moisture

Gentle non-sticky, non-greasy formula

15 AED

33% OFF

Bar Soap, Skin Care, Tubes

Labidjanaise Carrot Lightening Soap 225g

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Highlights:

Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

L’abidjanaise Cream is a lightening cream which helps your skin to rid of resistant dark spots caused by ageing, sun exposure. Its special formula offers you a light texture rich in variety beauty benefits.

Instructions for use: in evening after perfectly cleansing the skin with soap and lotion L’abidjanaise, apply L’ABIDJANAISE CREAM on the dark areas and gently massage to make it penetrate. For optimal result, we advise you all the range.

20 AED

7% OFFFeatured

Precious Skin Thailand AC Touch Up Mask Acne Care, Oil Control & Brightening 30gm

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Precious Skin Thailand AC Touch Up Mask Acne Care, Oil Control & Brightening 30gm

Precious Skin Thailand AC Touch Up Mask 30g is designed for acne-prone and oily skin. It helps reduce breakouts, control excess oil, and brighten dull skin for a smooth, fresh, and clear complexion. Its gentle formula nourishes and soothes, suitable for daily or weekly use.

Highlights

Reduces acne, blemishes, and breakouts
Controls excess oil and shine
Brightens and evens skin tone
Soothes and nourishes skin
30g size – convenient for regular use

70 AED

13% OFFFeatured

Pastil Face & Body Scrub Tomato

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Pastil Face & Body Scrub Tomato

35 AED

17% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Golden Pearl Beauty Cream

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Highlights:

Golden Pearl Beauty Cream

Highlights

Enhances the skin’s elasticity and increases suppleness
Helps to fight signs of premature ageing giving you younger looking skin
Makes your skin soft without the oily, greasy feel

25 AED

35% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Original Pure Petroleum Jelly 100ml

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Vaseline Original Pure Petroleum Jelly 100ml

Lock in moisture to help lips recover from pain

It moisturizes your lips and reduces the risk of skin cancer and signs of aging

Petroleum jelly provides relief to dry skin and protects against superficial wounds

13 AED

14% OFFFeatured

QEI+ Paris Active Efficacité Extreme Lightening Serum 50ml

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QEI+ Paris Active Efficacité Extreme Lightening Serum 50ml

QEI+ has elaborated a Serum based on Shea Butter and the best toning vegetable extracts. It is very active against the hyper-pigmentation marks, to even the skin complexion in an efficient and lasting way. For an optimal result, use once a day, add some drops of the QEI+ Active Efficacité Extrême Toning Serum into the QEI+ Active Efficacité Extrême Body Lotion or the QEI+ Active Efficacité Extrême Fine Glycerin., Skin Type: Recommended for normal skin type.

100% Hydroquinone FREE

150 AED

PRODUCTS ON SALES

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8% OFFFeatured

Lotion, Skin Care

CeraVe Daily Moisturizing Lotion 473ml

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CeraVe Daily Moisturizing Lotion 473ml

Lightweight daily moisturizing lotion Suitable for normal to dry skin Provides 24-hour hydration Gentle, non-irritating formula Fragrance-free Non-comedogenic (won’t clog pores) 3 essential ceramides help restore the skin barrier Developed with dermatologists Specifications Scent: Unscented Suggested Age: 3 Years and Up Health Facts: Contains ceramides, oil-free, hypoallergenic, noncomedogenic, contains hyaluronic acid Beauty Purpose: Moisturizing Recommended Skin Type: Normal, mature, sensitive, oily, combination, dry Features: Lightweight, safe to use on sensitive skin, dermatologist tested TCIN: 76525859 UPC: 3606000534797 Item Number (DPCI): 037-13-1552 Description Developed with dermatologists, CeraVe Daily Moisturizing Lotion for Face and Body has a unique, lightweight formula that provides 24-hour hydration and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II).

110 AED

31% OFFFeatured

Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Conditioning Spray Oil 150ml

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Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Conditioning Spray Oil 150ml

Essential nutrient system with natural antioxidants for maximum fullness, shine & a balance scalp.

Palmer’s® Olive Oil Formula® Shine Therapy system perfectly nourishes dull, frizzy hair and dry scalp to maximize fullness and improve manageability.

Why your hair will love olive oil and Jamaican black castor oil

Cold Pressed Extra Virgin Olive Oil: Packed with antioxidants, preserves hydration while smoothing strands and minimizing frizz creating softer, shinier, more manageable hair. Olive Oil also soothes tightness to support a healthy scalp foundation.

Jamaican Black Castor Oil: Helps rid the scalp of environmental toxins creating an optimal foundation for growing hair. It also locks in moisture and promotes fuller strands.

Suggested use

Spray directly onto damp or dry hair and scalp. Massage gently.

45 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Grape Seed & Olive Oil Moisturizing Conditioner 335ml

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Petal Fresh Pure Grape Seed & Olive Oil Moisturizing Conditioner 335ml

Helps protect longevity of colortreated hair. Protects hair against environmental stressors including thermal styling, fluorescent lighting and the sun

Maintain ultravibrant color with Petal Fresh Pure Pomegranate and Acai Conditioner (Color Protection). The unique blend of Certified Organic Acai and tanninrich Pomegranate Extract helps bind color pi

Acai Acai is rich in omega 3, 6 and 9 and vitamins B, C and E, which is known for improving the health of the scalp, reducing hair loss.

Infused with essential oils. No harsh preservatives, parabens nor GMO’s. Safe for colored hair. Vegan and crueltyfree.

Pomegranate Pomegranate is known for its ability to strengthen the hair follicles and improve circulation to the scalp, stimulating hair growth.

95 AED

20% OFFFeatured

Every Strand Aloe Vera & Coconut Water Weightless Hydration Masque Jar 425gm

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Every Strand Aloe Vera & Coconut Water Weightless Hydration Masque Jar 425gm

Bring your hair back to life! Instantly nourish and replenish dehydrated strands.
Healing properties
Intense hydrating properties
Moisturizes the scalp
Rich in electrolytes
Helps prevent breakage
Full of vitamins and minerals
No sulfates
No mineral oil - No Dyes
No parabens

60 AED

22% OFFFeatured

Eye & Lip Care, Skin Care

Yoko Eye Gel Pomegranate Extract 20gm

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Highlights:

Yoko Eye Gel Pomegranate Extract 20gm

Eye care gel Pomegranate extract formula which is rich in Polyphenols, antioxidants Slow down premature aging. Reduce the appearance of dark circles around the eyes.

How to use

After washing your face, apply the gel gently around your eyes regularly.

35 AED

11% OFFFeatured

Biocos Shea Butter Body Lotion for Dry Skin Moisturizing Cocoa Butter, Vitamin E

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Highlights:

Biocos Shea Butter Body Lotion for Dry Skin Moisturizing Cocoa Butter, Vitamin E

Deep Moisture & Softness – Shea Butter and Cocoa Butter provide intense hydration, leaving your skin feeling soft, smooth, and nourished throughout the day. Ideal for dry and rough skin.
Rich in Antioxidants – Infused with Vitamin E, this body lotion protects against environmental damage, while promoting skin health and reducing the appearance of scars and stretch marks.
Non-Greasy, Fast Absorbing – The lightweight formula absorbs quickly into the skin without a greasy residue, offering long-lasting moisture for soft and healthy skin all day.
Restores Skin’s Natural Glow – Cocoa Butter helps to brighten and even out skin tone, giving you a natural glow while Shea Butter deeply moisturizes and heals damaged skin.
Safe for All Skin Types – Gentle enough for sensitive skin, this nourishing body lotion is free from parabens and sulfates, providing a soothing and hydrating experience for everyone.

40 AED

10% OFFFeatured

Silky Cool Date & Milk Face & Body Scrub 500ml

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Silky Cool Date & Milk Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

13% OFFFeatured

Pastil Collagen Body Lotion 480ml

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Pastil Collagen Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

7% OFFFeatured

Queen Helene Avocado And Grapefruit Masque 177ml

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Queen Helene Avocado And Grapefruit Masque 177ml

This unique, gel-clay masque gently lifts away impurities and nurtures skin with smoothing Avocado and antioxidant Grapefruit extract. After use, skin is refreshed and energized with a healthy radiance.

Queen Helene Avocado and Grapefruit Facial Masque gives your cheeks a healthy glow. This unique, gel-clay formula gently lifts away impurities while preserving skin’s natural balance. Enriched with nourishing Avocado to provide an infusion of moisture, and antioxidant Grapefruit Extract to help protect and perk up tired skin. Get your skin ultra-clean, satiny-smooth and toned.

65 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit Of The Wokali Illuminating, Moisturizing And Shining Oatmeal Exfoliating Cream With Vitamin Ey B3 120ml

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Fruit Of The Wokali Illuminating, Moisturizing And Shining Oatmeal Exfoliating Cream With Vitamin Ey B3 120ml

FRUIT OF THE WOKALI PROFESSIONAL CARE OAT FACIAL EXFOLIATING BRIGHTENING OAT CLEANSER. Improves dull skin, treats oil, hydrated glow. This oat facial scrub contains vitamin E and B3. It helps to deeply cleanse pores and exfoliates the skin’s surface to remove dirt, oil, and makeup. It soothes and refreshes the skin while toning and softening it. It enhances your natural radiance and gives you a glow that shines from within

35 AED

GIFT SET

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7% OFFFeatured

Shampoo, Hair Care

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-1Clarifying Shampoo 1000ml

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Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-1Clarifying Shampoo 1000ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.
Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

650 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Herit 24K Gold Beauty Cream 30gm

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Herit 24K Gold Beauty Cream 30gm

Elevate your skincare routine with Herit 24K Gold Beauty Cream, a luxurious and transformative treatment designed to infuse your skin with the opulence of pure gold. Combining the timeless allure of 24K gold with cutting-edge skincare technology, this cream delivers unparalleled radiance, rejuvenation, and hydration for a truly luminous complexion.

How to Use:

Apply Herit 24K Gold Beauty Cream twice daily, in the morning and evening. After cleansing and toning, gently massage a small amount onto your face and neck using upward circular motions until fully absorbed. For best results, use in conjunction with other Herit skincare products.

25 AED

6% OFFFeatured

Oserth Smooth Shampoo 1000ml

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Highlights:

Oserth Smooth Shampoo 1000ml

Transforms unruly hair into glossy, manageable strands with every wash.

• Humidity Block: Marula oil forms a protective shield against frizz
• Instant Shine: Calendula extract smoothes cuticles for mirror-like reflection
• Moisture Lock: Olive oil prevents dehydration between washes
• Sensory Escape: Light herbal aroma elevates shower experience
• Color-Safe: Protects vibrancy while cleansing

Turn wash day into a smoothing ritual.

300 AED

17% OFFFeatured

Lady Diana Intensive Care & Enriched Formula Lip Balm 50ml

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Lady Diana Enriched Formula Cuticle & Nail Balm Cream 50ml

Lady Diana unfolds its exclusive collection of skin nourishing products. Lady Diana intensive Cuticle and Nail Balm Cream produces smooth fine lines and heals cuts and cuticles around nails. It adds moisture to the skin thus prevents from dryness. It results in beautiful, youthful and glowing hands. Suitable for all skin types.

25 AED

17% OFFFeatured

Alattar Pink Peel Off Mask 125ml

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Highlights:

Alattar Pink Peel Off Mask 125ml

The pink peel of the mask helps unclog pores, control oiliness, and reduce wrinkles.

Benefits:

Keep your face smoother.

Absorbs blackheads and anti-aging skin and dissolves blackheads easily in pores.

How to use:

Cleanse your skin before applying the mask.

Apply the mask evenly over your face, including your forehead, cheeks, nose, and chin.

Let the mask dry on your skin for 20-30 minutes, then rinse off with warm water.

25 AED

13% OFFFeatured

Pretty Cowry 92% Aloe Vera Serum 30ml

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Highlights:

Pretty Cowry 92% Aloe Vera Serum 30ml

Infused with aloe Vera extract that efficiently allows your skin to neutralise free radicals

Fights against the anti-aging signs of your skin, rendering a youthful and radiant look

Renders a flush and subtle feel with a flawless texture to your skin after application

35 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Clarify & Shine+ Apple Cider Vinegar Conditioner 385ml

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Highlights:

OGX Anti-Breakage+ Keratin Oil Conditioner 385ml

Fortify stressed, weakened strands plagued with thirsty split ends, frizzy fly-aways and breakage, the Anti-Breakage+ line of strengthening haircare by OGX utilises Keratin oil to reinforce and smooth splintered strands.

Frequent heat styling and chemical processes like colour treatments, bleaching and perming can strip your hair of its natural proteins over time, causing breakage. The Anti-Breakage+ Keratin Oil Conditioner envelops dry lengths and brittle ends to replenish long-lasting hydration and detangles knots and clumps for easier combing.

The creamy formula’s Keratin molecules bond to the rough edges of the hair fibre and seal the cuticle, resulting in smoother, silkier strands, while also strengthening hair, boosting resistance to splitting. Formulated to minimise static and tame frizz for a more manageable mane, this conditioner transforms overtaxed hair into strong, smooth and enviably glossy locks.

Ideal for damaged, over-processed hair types.

45 AED

14% OFFFeatured

A Bonne Hair Spa Sachet 30gm

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Highlights:

A Bonne Hair Spa Sachet 30g

The special property of Milk Protein nourished with nutrients, strengthens hair roots, giving it a healthy and glossy look and guards against damage from UV rays, perming and hair-dyes. Its rich moisturizer also serves as hair coat while providing nourishment to hair and scalp. it conditions and prevents dryness and split-ends besides adding volume, making hair more manageable and easier to set and style. ✔Milk protein intensive nourishing treatment

Direction: After shampoo, apply Abonne Intensive hair spa on wet hair, massage all over the scalp and leave it on for 5 minutes. Or cover hair with a towel soaked with warm water. To get the best result, give a hair steam treatment after applying the product. Rinse off thoroughly with clean water. Then set hair in your favorite style.

30 AED

22% OFFFeatured

Melano Carrot and Vitamin C Lotion 300ml

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Highlights:

Melano Milk & Honey Lotion 300ml

Brightening & Unifying Complexion

– Nutrition & Skin rejuvenation

– Honey takes care of your skin and makes it smooth and hydrated

– Lactic acid reduce the appearance of wrinkles and signs of aging

Ingredients:

Milk & Honey, licorice, mulberry extract, kojic acid.

How to use :

Melano lotion is used on clean skin, better to be used directly after a shower, put an appropriate amount of lotion on your hands and gently massage into your skin.

35 AED

25% OFFFeatured

Sandal Herbal Skin Whitening Soap 80gm

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Highlights:

Sandal Herbal Skin Whitening Soap 80gm

Sandal Herbal Beauty Soap 90g is enriched with the natural goodness of sandalwood to cleanse, soothe, and beautify the skin. Its calming herbal formula helps nourish the skin while providing a refreshing fragrance. With every use, this soap supports a smoother, softer, and more radiant complexion, making it ideal for daily skincare routines.

15 AED