Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

BERG Advance White Miracle Aloe Vera & Licorice Root Beauty Cream

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BERG Advance White Miracle Aloe Vera & Licorice Root Beauty Cream

A soothing, oil-balancing moisturizer powered by aloe vera and licorice root to hydrate, calm irritation, and visibly even skin tone. Helps reduce redness, control breakouts, and fade post-acne marks while supporting the moisture barrier. The lightweight, non-sticky gel-cream absorbs fast and layers well under makeup. Suitable for oily/combination and sensitive skin. For external use only.

Key Benefits

Deeply hydrates and soothes stressed skin
Helps control excess oil and breakouts
Licorice root targets dark spots and uneven tone
Lightweight, non-greasy finish

25 AED

13% OFFFeatured

Fairlady Toning & Lightening Serum 30ml

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Fairlady Toning & Lightening Serum 30ml

Fair lady toning & lightening serum with argan oil whitening accelerator.

35 AED

18% OFFFeatured

Extract Orange Papaya Calamansi Lotion 350 ml

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Highlights:

With Extract Papaya Calamansi Whitening Lotion, you can achieve whiter skin in 7 days! It also has SPF 10 to protect your skin from harmful UV rays.Extract Whitening Lotion 350ml with Papaya Calamansi Extracts Reveal your naturally radiant and silky-smooth skin with Extract Whitening Lotion Papaya Calamansi with a longer-lasting scent! Extract Papaya Calamansi Whitening Lotion is infused with Papaya Extract, known to effectively lighten skin and Calamansi with anti-bacterial properties. Buy Extract Whitening Lotion 350ml with Papaya Calamansi Extracts

45 AED

14% OFFFeatured

Shower Gel, Skin Care

Amalico 3in1 Chocolate Covered with Cheery + Vitamin E Shower Gel 500ml

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Amalico 3in1 Chocolate Covered with Cheery + Vitamin E Shower Gel 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

30 AED

11% OFFFeatured

Perfect White Lightening Lotion with AHA 250ml

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Highlights:

Perfect White Lightening Lotion with AHA 250ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

40 AED

17% OFFFeatured

Moisturizers, Skin Care

Disaar Skin Care Moisturizing Whitening Soothing Collagen Face Gel 280ml

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Highlights:

Disaar Skin Care Moisturizing Whitening Soothing Collagen Face Gel 280ml

Contiene extractor de colágeno hasta el 92%

Hydrate y repair profundamente

Aclara las cicatrices más marcadas

Presentación moderna en cápsula

Contenido neto 280ml

25 AED

20% OFFFeatured

ODEON Apricot Almond Exfoliating Face & Body Scrub 100ml

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ODEON Apricot Almond Exfoliating Face & Body Scrub 100ml

RADIANT COMPLEXION Our apricot and almond scrub offers gentle exfoliation to aid in skin renewal and diminish pigmentation Experience a more even and glowing complexion with this rejuvenating formula

REDUCES THE APPEARANCE OF FINE LINES Our body scrub for women enriched with almond oil leverages its emollient properties to diminish the appearance of fine lines and wrinkles fostering a youthful and rejuvenated appearance

NUTRIENTRICH ALMOND OIL Experience the luxurious touch of our body scrub enriched with almond oil This essential ingredient provides deep nourishment and hydration leaving your skin irresistibly soft smooth and thoroughly nourished

SOOTHING AND CALMING Our apricot face scrub body scrub harnesses the soothing properties of apricot and almond to calm irritated skin This makes our scrub an ideal choice for a gentle pampering experience in the comfort of your home

REJUVENATING SPALIKE PLEASURE Immerse yourself in the delightful aroma of apricots with our Almond Apricot body scrub and experience a spalike pleasure as you indulge in your skincare routine

IMPROVES SKIN TEXTURE The combination of apricot and almond in our body scrub face scrub works together to improve skin texture leaving it visibly smoother and more eventoned

40 AED

14% OFFFeatured

LightUp Dark Spot Correcting Serum Collagen 30ml

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LightUp Dark Spot Correcting Serum Collagen 30ml

Ultra-Lightening Serum Helps fade skin discolorations and lightens dark spots on all skin types and skin tones. Imagine your face and body without those annoying dark spots!

Light Up Dark Spots Correcting Serum is a powerful formula that helps to reduce the appearance of dark spots and hyperpigmentation, leaving the skin looking more even and radiant.

Its unique blend of natural ingredients helps to improve the skin’s texture and tone, revealing a more youthful and healthy complexion with regular use.

30 AED

15% OFFFeatured

Mitchell Organics Extract Turmeric Facial Cleanser With Niacinamide 118ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Scalp Oil 118ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

85 AED

17% OFFFeatured

Skin Doctor 5IN1 Magic Whitening Scrub Cream Mixed Berries 330ml

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25 AED

PRODUCTS ON SALES

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8% OFFFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal Hair Food Moisture Replacement Treatment 388gm

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Royal Beeswax Cire Dabeille 338gm

Royal Bees Wax combines Lanolin, essential oils and 100% pure beeswax to offer the ultimate hair treatment. It protects the hair and scalp. Terrific for pressing, curling, braids & dreadlocks.

55 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 8 Intense Light Blond 100ml

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Highlights:

Bolony Hair Color Cream 8 Intense Light Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

10% OFFFeatured

Silky Cool Anti Dandruff Shampoo 1000ml

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Highlights:

Silky Cool Anti Dandruff Shampoo 1000ml

Cleans the scalp and prevent in developing dandruff.

45 AED

17% OFFFeatured

Diamond Glow Elegant Whitening Treatment Cream 50gm

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Highlights:

Diamond Glow Elegant Whitening Treatment Cream 50gm

Lightening Strength: Maximum Strength – Strongest Lightening for Maximum Results

Diamond Glow Elegant Whitening Treatment Cream is a rich, nourishing facial moisturizer formulated for those seeking maximum visible lightening results while maintaining soft, comfortable skin. Infused with Amla and Dandelion Extracts, and combined with Alpha Arbutin, Kojic Acid, Vitamin C, and Licorice Extract, this intensive formula helps visibly lighten stubborn discoloration, improve the appearance of uneven skin tone, and promote a brighter, more radiant complexion.

Enriched with moisturizing emollients, antioxidants, and skin-conditioning ingredients, it helps replenish hydration while improving skin texture and maintaining softness. With continued use, skin appears visibly brighter, smoother, more even-toned, and naturally radiant with a healthy, youthful-looking glow.

125 AED

14% OFFFeatured

Skin Doctor Turmeric & Vit C Nourishing Shampoo 500ml

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Highlights:

Skin Doctor Turmeric & Vit C Nourishing Shampoo 500ml

Vegan formula without sulfate and paraben! Gently cleanses and hydrates

Skin Doctor Turmeric & Vit C Nourishing Shampoo gently cleanses and hydrates while highly protecting it from further damage.
Nourishes hair deeply, strengthens weak hair and protects hair from damage:

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

30 AED

20% OFFFeatured

Body Mist, Deodorants & Antiperspirants, Fragrances, Gift Sets

Lady Diana Posh Perfumed Body Spray 200ml

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Highlights:

Lady Diana Posh Perfumed Body Spray 200ml

Lady Diana Perfume Body Spray Makes Your Day Fresh and Fragrant. Lady Diana Wholesale Body Sprays and Perfumes is the Famous Brand in UAE, Africa, Asia, and Europe. Ideal for Daily Use. Buy Bulk from Fakhruddin Trading for Best Prices

20 AED

29% OFF

JRA Brightening Face and Body Cream 40g

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Highlights:

JRA Brightening Face and Body Cream 40g

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Cream is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

25 AED

4% OFFFeatured

&Honey Melty Moist Repair Hair Oil 100ml

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Highlights:

&Honey Melty Moist Repair Hair Oil 100ml.

A glow-boosting & moisturizing hair oil for dry or curly hair
Provides an ultimate replenishment by focusing on hair’s moisture balance
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Made with 3 types of honey: 60% Manuka from New Zealand, 20% rose honey from Bulgaria and 20% raw honey from Japan
Contains organic Argan oil, propolis, royal jelly & keratin for nourishing effect
Leaves hair hydrated, shiny & healthy
Scented with a sweet fragrance of rose honey
Free from sulfate, mineral oil, synthetic dyes, propylene glycol, paraben, additives & animal testing

115 AED

13% OFFFeatured

Eveline Galaxity Glitter Mask Magic Crystal

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Highlights:

Eveline Galaxity Glitter Mask Magic Crystal

An intensely soothing gel mask with glittering particles cleans the skin from the depth and prevents excess sebum production.
Pomegranate extract effectively improves skin elasticity.
Nourishes and moisturizes the skin, immediately enhancing its smoothing.
Soothes the skin and prevents dryness.
Deeply detoxifies and purifies the skin.
For all skin types.

Your ideal product for clean and smooth skin from Eveline.

35 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Aroma Beauty Cream 20gm

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Highlights:

Aroma Beauty Cream 20gm

Aroma Beauty Cream 20g is a gentle skin-brightening formula that enhances your natural glow while keeping your skin soft and smooth. Infused with nourishing ingredients, it helps reduce blemishes, dark spots, and uneven tone for a radiant and healthy-looking complexion. Perfect for daily use, this cream deeply moisturizes and revitalizes your skin.

Key Features:

Brightens skin and evens out complexion ✨
Helps reduce dark spots and blemishes 🌸
Provides deep nourishment and hydration 💧
Lightweight texture suitable for all skin types 🌿
Ideal for everyday use 🌼

30 AED

GIFT SET

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14% OFFFeatured

Creams, Skin Care

Silky Cool Fading Cream 3 In 1 300ml

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Highlights:

Silky Cool Fading Cream 3 In 1 300ml

Salicylic acid fights acne. Minimizes the pores. Balance skin level & redness appearance.

30 AED

18% OFFFeatured

Eve Cocoa Butter Moisturising Body Cream 500ml

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Highlights:

Eve Cocoa Butter Moisturising Body Cream 500ml

Soften your skin with a blend of all natural cocoa butter and vitamin E. Eve cocoa butter moisturizing cream smoothes texture by targeting marks to even skin appearance. This hydrating formula is quickly absorbed and leaves no residue, while retaining moisture and restoring balance. The vitamin E adds antioxidant properties to improve skin elasticity and reveal a healthy glow.

45 AED

8% OFFFeatured

Vaseline Gluta-HYA Serum Burst Lotion Dewy Radiance 330ml

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Highlights:

Vaseline Gluta-Hya Serum Burst Lotion Dewy Radiance 330ml

Vaseline Healthy Bright Gluta-Hya Serum Burst Lotion Dewy Radiance 330ml can give bright & glowing skin with its clinically proven formula. Boosted with GlutaGlow technology, which is 10X more powerful than Vitamin C+, Vaseline also helps to reduce the causes of dull skin.

60 AED

13% OFFFeatured

IQueen Classic Wood Vent Thermal Hair Brush 72x265mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Vent Thermal Hair Brush 72x265mm

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Highlights:

IQueen Classic Wood Vent Thermal Hair Brush 72x265mm

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability.

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability. The vented metal barrel heats quickly and allows air circulation, working with a blow dryer to mimic a curling iron effect. The ceramic coating evenly spreads and retains heat, reducing damage. Heat-resistant ionic nylon bristles reduce frizz, lock in moisture, and add shine for a smooth, volumized finish.

Overall Diameter: 72mm, Length: 265mm

70 AED

25% OFFFeatured

Gluta-C Glutathione & Vitamin C Moisturizing Soap 120gm

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Highlights:

Gluta-C Glutathione & Vitamin C Moisturizing Soap 120gm

Discover brighter, smoother skin with our Gluta-C Moisturizing and Whitening Dual Antioxidant Soap.

Enriched with Glutathione & Vitamin C, this soap illuminates your complexion while offering deep hydration. The potent antioxidant blend fights against skin damage, promoting a youthful, radiant glow. Ideal for daily use, this soap not only whitens but also revitalizes, suitable for all skin types. Elevate your skincare routine – experience transformation with Gluta-C today.

Anti-Aging & Antioxidant

Moisturizing & Nourishing

For All skin types

15 AED

25% OFFFeatured

YAZ Beauty Soap Active White +24K Gold Dust

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Highlights:

YAZ Beauty Soap Active White +24K Gold Dust

Highlights

Help improve dry skin and adjust the skin condition
Leaves your skin feeling thoroughly cleansed and supple
Whitening soap protects your skin from sunburns, dark spots, aliments, black spots and make your skin looking younger
Unique blend of ingredients will nourish your skin and reducing signs of aging

15 AED

14% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Lavender Perfumed Talc Powder 250gm

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Highlights:

Skin Doctor Lavender Perfumed Talc Powder 250gm

Leaves your skin feeling soft and silky.

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30 AED

10% OFFFeatured

Shower Gel, Skin Care

Noor Lemon Exfoliating Scrub Shower Gel

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Highlights:

Noor Lemon Exfoliating Scrub Shower Gel

Noor Gold Shower Gel with Scrub is one of the best shower gel choices for achieving hydrated, refreshed, and glowing skin every day. Enriched with rich ingredients, it helps nourish, hydrate, and brighten the skin while gently removing dirt and impurities.

Perfectly suited as the best shower gel for men and the best shower gel for women, its mild formula ensures a soothing cleansing experience without drying out the skin. The added scrub elements work to improve skin texture, leaving it soft, smooth, and healthy-looking.

Its sweet, refreshing fragrance provides a long-lasting fresh feel, making it ideal for daily use. Whether you are searching for the best shower gel to upgrade your skincare routine or a reliable everyday cleanser, this shower gel delivers both care and freshness in every wash.

Benefits

Helps hydrate and brighten the skin
Gently cleanses for daily use
Lifts away dirt, sweat and residue
Leaves skin soft, fresh and refreshed

How to Use?

Take a small amount of shower gel onto a loofah, sponge, or washcloth.
Squeeze it gently until lather begins to foam.
Massage it gently on your body and rinse off thoroughly.
Suitable for all skin types.

45 AED

33% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sheesha Lovely Beauty Cream Beauty Cream

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Highlights:

Sheesha Lovely Beauty Cream Beauty Cream

Original glass cream is a multi-purpose cream with anti-acne, anti-blemish, brightening, and anti-wrinkle properties.

This cream contains herbal and natural ingredients such as vitamins A and A5, vitamins B3 and E, aloe vera, alpha arbutin, rose extract, avocado extract, almond extract, and lycopene.

The glass cream can be used at night and sunscreen, moisturizer, and skin nourishing creams can be used during the day.

The effectiveness of the glass cream gradually became apparent after about 5 days.

20 AED

10% OFFFeatured