Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

B.B. Clear Vitamin C Exfoliating Soap 190gm

Rated 0 out of 5

(0)

Highlights:

B.B. Clear Vitamin C Exfoliating Soap 190gm

B.B. Clear 5 in 1 light. Skin respectful Lightening Soap be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

15 AED

20% OFFFeatured

Moroccan Oil Moroccan Bath Soap Walnut Casca 250ml

Rated 0 out of 5

(0)

Highlights:

Moroccan Oil Moroccan Bath Soap Walnut Casca 250ml

ndulge in a luxurious bathing experience with Moroccan Oil Moroccan Bath Soap Walnut Casca.
Enriched with natural walnut shell powder, this exfoliating soap deeply cleanses and removes dead skin cells, leaving your skin smooth, refreshed, and glowing.
Inspired by traditional Moroccan hammam rituals, it helps rejuvenate and nourish the skin while providing a gentle yet effective exfoliation.
Key Features:
Infused with Walnut Shell Powder: Gently exfoliates for softer, smoother skin.
Deep Cleansing Formula: Removes impurities while maintaining skin hydration.
Inspired by Moroccan Hammam Rituals: Offers a spa-like experience at home.
Nourishing & Revitalizing: Helps improve skin texture and radiance.
Suitable for All Skin Types: Gentle yet effective for regular use.

20 AED

8% OFFFeatured

Shower Gel, Skin Care

Medix 5.5 Junior Kids Body Wash Skin Polish and Olive Oil Sensitive Skin Care 1000ml

Rated 0 out of 5

(0)

Highlights:

Medix 5.5 Junior Kids Body Wash Skin Polish and Olive Oil Sensitive Skin Care 1000ml

120 AED

20% OFFFeatured

Bar Soap, Scrubs, Skin Care

No Spot Injection 7 Days Molato Soap 500ml

Rated 0 out of 5

(0)

Highlights:

No Spot Injection 7 Days Molato Soap 500ml

No Spot Injection Molato Soap is a strong whitening molato soap formulated with SPF 50 protection to help brighten skin and control blemishes. Designed for visibly whiter, clearer skin in as fast as 7 days, this soap works as an anti-pimple treatment while protecting skin from further sun damage.

Key Active Ingredient

Strong Whitening Complex with SPF 50

Helps deliver strong, fast skin whitening.
Provides SPF 50 protection while treating blemishes.

Promised Benefits

Supports fast, visible skin whitening in 7 days.
Helps control and reduce pimples.
Brightens overall skin tone.
Provides SPF 50 protection against sun damage.

How to Use

Wet the body with water.
Lather the soap between hands or directly on the skin.
Massage gently over the body, avoiding the eyes.
Rinse thoroughly. Use daily for best whitening results.

80 AED

Creams, Moisturizers, Skin Care

Enchanteur Moisturizing Cream Romantic 100ml

Rated 0 out of 5

(0)

Highlights:

Enchanteur Moisturizing Cream Romantic 100ml

Treat your skin with soft and creamy Enchanteur Nourishing Soft Moisturizing Cream; that gives you instantly smooth skin that is irresistible to touch.

15 AED

18% OFFFeatured

Fifty’s Beauty Ageless Exfoliating & Complexion soap 200gm

Rated 0 out of 5

(0)

Highlights:

Fifty’s Beauty Ageless Exfoliating & Complexion soap 200gm

A gentle exfoliating soap with organic Wheat bran and Tea tree oil, used to keep skin naturally healthy, refine your complexion and improve skin smoothness and tone. By exfoliating dead skin cells, this soap will unclog your pores. It will rid the skin off dead cells that can dull the appearance of your skin as it cleanses deeply.

With Fifty’s Exfoliating Complexion Soap, you can buff your way to a silky-smooth skin and bright complexion.

45 AED

11% OFFFeatured

PR+ Paris Brightening Toner preference Aloe Vera Extract 500ml

Rated 0 out of 5

(0)

Highlights:

PR+ Paris Brightening Toner preference Aloe Vera Extract 500ml

Liquid toner for the face – not to be confused with a creamy body lotion.

Face and neck Radiant Glow Toner enriched with Aloe Vera
Purifies, tones and soothes the skin before applying creams.

The PR+ PARIS toner is a particularly recommended treatment for deep cleansing and purifying the skin. By its action, it prevents the proliferation of impurities that cause unwanted rashes on the skin. Its formula composed of the best lightening plant extracts and Aloe vera activates hydration and helps restructure the epidermis while eliminating the unsightly spots of hyperpigmentation due to aging, sun, insect bites, pregnancy and abuse of drugs .

Ingredients

Aqua, Propylene glycol, Glycyrrhiza glabra root extract, Aspergillus ferment, PEG-40 hydrogenated castor oil, Trideceth-9, Phenoxyethanol, Parfum, Aloe barbadensis leaf juice, Ethoxydiglycol, Chlorphenesin, Disodium EDTA, Sodium metabisulfite, Glycerin, Hamamelis virginiana leaf extract, Sodium citrate, Lactic acid, Sodium hydroxide, Sodium lactate, Morus alba leaf extract, Sodium benzoate, Potassium sorbate, Sorbic acid, CI 19140, CI 42090, Limonene, Citral, Linalool, Benzyl salicylate, Citronellol, Geraniol

445 AED

13% OFFFeatured

Fair & White Original Glutathione Extra Anti-Dark Spot Brightening Serum 30ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Original Glutathione Extra Anti-Dark Spot Brightening Serum 30ml

Target and reduce dark spots! This unique serum contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Its luscious texture is ideal for applying its anti-dark spot benefits. For radiant, soft and even-looking skin with a revitalized look.

105 AED

3% OFFFeatured

Shower Gel, Skin Care

Easy Glow Glutathione Drip Half Cast Whitening Body Wash 1000ml

Rated 0 out of 5

(0)

Highlights:

Easy Glow Glutathione Drip Half Cast Whitening Body Wash 1000ml

Easy Glow Half Cast Body Wash is a strong whitening body wash infused with Gluta Rose and Glutone+ Gluta 220000 mg to improve the radiance of the skin. Easy Glow Half Cast Body Wash helps clear skin blemishes and imperfections. With use, skin is clean, soft, and fairer in complexion.

165 AED

18% OFFFeatured

Belle Vie Avocat Soap Clarifying Exfoliating 670g

Rated 0 out of 5

(0)

Highlights:

Belle Vie Avocat Soap Clarifying Exfoliating 670g

Belle Vie Avocat Soap is an exfoliating and clarifying soap that deeply cleanses and nourishes the skin. Blended with natural ingredients, it gently removes impurities and dead skin cells, leaving your skin feeling fresh and revitalized. Its rich lather and uplifting scent provides a luxurious pampering experience, and its mild formula is suitable for all skin types. Suitable for daily use, Belle Vie Avocat Soap is the perfect way to achieve a glowing complexion.

45 AED

PRODUCTS ON SALES

View All

13% OFFFeatured

Lotion, Skin Care

Rinju Total Beauty Hand and Body Lotion 473ml

Rated 0 out of 5

(0)

Highlights:

Rinju Total Beauty Hand and Body Lotion 473ml

Ultimate Moisture and Protection: Daily Hydration

Provide your skin with ultimate moisture and protection every day. Enriched with pure shea butter, which smoothens and softens all skin types while restoring their youthful glow. Its exotic fragrance, blended with essential oils, provides the ultimate relaxing experience.

Benefits:

Ultimate Moisture: Deeply hydrates and nourishes all skin types.

Smoothens and Softens: Pure shea butter restores softness and elasticity.

Restores Youthful Glow: Revitalizes skin for a youthful appearance.

Exotic Fragrance: A blend of essential oils offers a relaxing and pleasant scent.

Daily Protection: Shields skin from environmental stressors.

Experience the ultimate in skin care with our deeply hydrating and protective lotion.

65 AED

6% OFFFeatured

Shower Gel, Skin Care

Tree Hut Pink Hibiscus Foaming Gel Wash 532ml

Rated 0 out of 5

(0)

Highlights:

Tree Hut Pink Hibiscus Foaming Gel Wash 532ml

Sweeten your shower routine with the uplifting scent of Pink Hibiscus! Our juicy, gel formula suds up into a luxe lather that pampers skin, leaving it feeling soft, clean and moisturized. Tree Hut washes are infused with our hydrating oil complex, packed with antioxidant-rich avocado, kiwi and orange oils for the ultimate refreshed glow.

80 AED

11% OFFFeatured

Clairissime Phyto Complex SK Lightening Body Milk 500ml

Rated 0 out of 5

(0)

Highlights:

Clairissime Phyto Complex SK Lightening Body Milk 500ml

It is a highly effective bleaching agent made from various plant extracts. The ingredients are particularly effective against skin pigmentation and give your skin a clear complexion. The perfectly balanced ingredients not only brighten your skin and eliminate annoying pigmentation disorders, but also restore moisture and the necessary nourishing substances to your skin, leaving it feeling pleasantly refreshed.

85 AED

5% OFFFeatured

Conditioner, Hair Care

Doo Gro Deep Down Intense Penetrating Conditioner 225gm

Rated 0 out of 5

(0)

Highlights:

Doo Gro Deep Down Intense Penetrating Conditioner 225gm

Helps restore moisture to dry, damaged, relaxed and chemically treated hair. With a unique blend of natural ingredients, DOO GRO® DEEP DOWN® Intense Penetrating Conditioner repairs damaged hair, helps mend split ends, detangles and helps stop breakage while leaving hair in the very best condition, even after the very first use.
Great for all types of hair including natural, color treated, bleached, weaved, braided and relaxed.

Repairs damaged hair
Soothes Dry Scalp
Restores moisture to dry hair
Helps mend split ends
Helps reduce breakage allowing hair to grow longer

QEI+ Paris Active Harmonie Repair Facial Antiseptic Cleanser Toner 500ml

QEI+ Active Harmonie Repair Facial Toners: In the brand Active Harmonie Réparateur, QEI+ has elaborated a cleansing and antibacterial lotion. This lotion, rich with Carrot Oil and the best toning vegetal extracts, actively acts on every skin types. It helps to control the epidermis sebum excess. With its astringent complex, it tightens the pores of the skin and eliminates the dead cells.

Its very special formula restores a pure, healthy skin and prepares it to receive the set of the toning products from Active Harmonie Réparateur range.
Use day and night, on a cotton, apply the lotion on the face and on the neck. Wait the lotion to dry, before to apply on your skin, the Active Harmonie Réparateur creams

280 AED

6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Puissance Karité Lightening Face Cream for Black Skin 50ml

Rated 0 out of 5

(0)

Highlights:

PR+ Paris Puissance Karité Lightening Face Cream for Black Skin 50ml

The nourishing face care from the PR+ Puissance Karité range, for faces that tighten and lack comfort by the end of the day.

Nourishes the face • Soothes tightness • Evens the tone day after day.

The face that tightens by the end of the day finally finds its comfort
A rich texture that nourishes without ever weighing the skin down
Comfort that settles in overnight
The natural next step after the Karité serum

Evening comfort, for a soothed wake-up.

In the evening, when your face finally asks for its due

Cold weather, air conditioning, sun: the day leaves its mark. Come evening, the face tightens, some areas flake slightly, the skin asks for something without you always knowing what.

What it’s asking for is nutrition. The Puissance Karité Cream closes the day gently: a rich care that works while you sleep and sets up a soothed wake-up.

Evening after evening, it evens the tone and lets your nourished skin radiate with renewed glow.

A nourishing cream formulated for Black and mixed-race skin: how it works

Evening nutrition: shea butter nourishes and repairs overnight.
Soothing: it calms tightness and discomfort.
Progressive evening: a more even tone, day after day.

Nutrition and radiance actives in the Puissance Karité range

Shea butter: intense nutrition and overnight repair.
Liquorice & vitamin C: even the tone and protect against free radicals.
Aspergillus ferment & allantoin: cell renewal and soothing.

Why is this cream different from classic face care?

✓ Nutrition that repairs overnight, far more than a simple surface hydration
✓ Real comfort for faces that tighten
✓ Applies after the serum in your evening routine
✓ A formula suited to Black, dark and mixed-race skin

How to fit this cream into your Black or mixed-race skin routine

As an evening care

Apply in the evening to clean skin, as the last step after your Karité serum.

The tailor-made texture duo

To adjust the richness, blend a dab of cream with a dab of Karité gel-cream depending on your skin’s needs and the season.

Expert tip

✨ Keep the Karité balm for the morning (targeted care and makeup base); the cream and gel-cream are your evening care.

235 AED

6% OFFFeatured

Cathy Doll Ready 2 White Whitener Body Lotion 150ml

Rated 0 out of 5

(0)

Highlights:

Cathy Doll Ready 2 White Whitener Body Lotion 150ml

Transform your skin with Cathy Doll Ready 2 White Whitener Body Lotion, infused with concentrated Glutathione and Arbutin to brighten and nourish for a visibly radiant and glowing appearance. This lightweight, non-greasy lotion penetrates deeply to deliver intense hydration while helping to reduce redness, fade dark spots, and minimize fine lines and wrinkles.

Enhanced with Milk Nano Protein and Korean floral extracts, it provides lasting moisture and a light, sweet fragrance that calms and refreshes the senses. Ideal for daily use, this lotion supports smooth, soft, and luminous skin with a sparkling aura finish.

Key Benefits:

✅Brightens and Evens Skin Tonewith Glutathione + Arbutin
✅Deep Hydrationfrom Milk Nano Protein and Panthenol
✅Reduces Dark Spots and Rednessfor clear, glowing skin
✅Fades Wrinkles and Fine Lineswith Hydrolyzed Collagen & Snail Secretion Filtrate
✅Fresh Floral Scentinspired by Korean flowers
✅Fast Absorbing & Non-Greasy Texture– ideal for everyday wear

How to Use:

Apply an appropriate amount evenly all over the body. Gently massage until fully absorbed. Use daily for optimal results.

75 AED

8% OFFFeatured

Hair Care, Hair Gel & Spray

Difeel Rosemary and Mint Strengthening Leave-In Conditioning Spray with Biotin 177ml

Rated 0 out of 5

(0)

Highlights:

Difeel Rosemary and Mint Strengthening Leave-In Conditioning Spray with Biotin 177ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Conditioning & Strength Down to the Roots

Our Difeel Rosemary & Mint Strengthening Leave-in Conditioning Spray is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening Leave-in Conditioning Spray leaves hair stronger, fuller, and thicker while promoting growth, manageability, and shine.

185 AED

GIFT SET

View All

5% OFFFeatured

Hair Care, Hair Cream, Hair Oil

Mitchell Organics Organic Extract Batana Oil Hair Butter 118ml

Rated 0 out of 5

(0)

Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Butter 118ml

Indulge your hair in the deeply restorative power of Honduras’ miracle oil. This ultra-nourishing hair butter, infused with 100% pure Batana Oil, is enriched with a potent blend of essential fatty acids, antioxidants, and botanical oils to hydrate, repair, and protect. It smooths frizz, boosts shine, and improves elasticity, making it ideal for dry, brittle, or chemically treated hair. With every use, your hair becomes softer, stronger, and more resilient—while your scalp stays calm and balanced.

Hair Concern

• Dry, dull, or frizzy hair

• Breakage and split ends

• Chemically treated or over-processed strands

• Environmental stress and scalp dryness

• Loss of elasticity and shine

Used on Hair Types

• All hair types

• Especially effective for textured, dry, curly, or high-porosity hair

• Safe for color-treated or chemically processed hair

How it Works

• Nourishes & Seals: Batana, castor, and avocado oils work together to lock in moisture, restore softness, and protect from breakage.

• Strengthens Hair Fiber: Rich in antioxidants and vitamins that support hair regeneration and improve elasticity.

• Tames Frizz & Enhances Shine: Smooths the cuticle and shields against humidity and environmental damage.

• Scalp Comfort: Soothes dry or irritated scalp, promoting overall scalp health and optimal growth conditions.

Key Highlights

• Enriched with 100% pure Batana Oil
• Packed with Shea Butter, Avocado, Olive, and Castor Oils
• Deeply hydrating, anti-frizz, and restorative
• Enhances elasticity, shine, and manageability
• No harsh chemicals, parabens, or silicones
• Made in the USA

Key Ingredients

Highlights:

Esapharma Civic Lightening Cream 40g

Civic Cream helps correct the clear skin of all its imperfections.

It is a cream designed to help black skin, mixed and matte to unify, lighten their complexion. Removes dark spots and skin imperfections, unifies the complexion. Civic Cream is also suitable for acne skin, redness, scars, and pregnancy spots. Use daily as needed.

20 AED

8% OFFFeatured

QV Flare Up Wash 150ml

Rated 0 out of 5

(0)

Highlights:

QV Flare Up Wash 150ml

QV Flare Up Skin Wash is a product specially designed to deeply and effectively cleanse the skin, helping to remove dirt, excess oil, and impurities. Contains soothing and purifying ingredients that improve the appearance of the skin and purify it.

Benefits and features:

The lotion deeply cleanses the skin, helping to remove impurities, dirt, and excess oils.
It helps balance moisture levels in the skin, maintaining its natural hydration.
It contains soothing substances that soothe the skin and reduce irritation and redness.
Leaves the skin feeling fresh and clean after use, making it ideal for daily use.
It has a gentle formula and is free of synthetic fragrances, making it suitable for sensitive skin.
It comes with a practical design that facilitates application and rinsing, making it ideal for daily use.

How to use :

Wet the face with lukewarm water.

Apply an appropriate amount of lotion to the hands and then rub gently to form a foam.

Apply foam to the skin in gentle circular movements, avoiding the eye area.

Rinse the face well with lukewarm water.

60 AED

11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Hot Oil Hair Cream Lavender 1000ml

Rated 0 out of 5

(0)

Highlights:

Royal Beauty Hot Oil Hair Cream Lavender 1000ml

Our Royal Beauty Hot Oil Hair Cream is meticulously formulated to help condition and repair your hair, making it perfect for unmanageable hair. Infused with Keratin, Protein, and Collagen, this extra-hydrating deep repair hair mask works by penetrating strands from the inside out, ensuring your hair remains soft and nourished.
Keep your hair healthy and get the hairstyle you’ve always wanted with our Hair Cream from Royal Beauty.
Why Choose Royal Beauty Hot Oil Hair Cream?
Provides extra hydration to combat dryness and damage.
Leaves hair livelier, glossy, and smooth.
Ideal for maintaining healthy, beautiful hair even with daily use.

40 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Cream

Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

Rated 0 out of 5

(0)

Highlights:

Queeny Cazara Coconut & Shea Butter Curling Cream 260ml

Queeny Cazara’s Sulfate-Free Coconut & Shea Butter Curling Cream is your go-to for soft, defined, and frizz-free curls. Infused with rich coconut oil and deeply nourishing shea butter, this cream locks in moisture, enhances curl pattern, and adds a natural, healthy shine—without any crunch or buildup.

Perfect for waves, curls, and coils, this lightweight formula tames frizz, boosts bounce, and leaves your hair smelling as amazing as it looks. Free from sulfates, parabens, and harsh chemicals—because your curls deserve nothing less.

How to Use:

Start with clean, damp hair.

(Works best after washing and conditioning.)

Section your hair for even distribution.

Apply a small amount of curling cream to each section, raking it through from roots to ends using your fingers or a wide-tooth comb.

Scrunch upward to encourage curl formation.

Air-dry or diffuse depending on your preferred finish.

For extra hold or shine, follow with your favorite styling gel or oil.

45 AED

19% OFFFeatured

Face Cream, Skin Care

Carrot Magic Exclusive Half Cast Whitening Face Cream

Rated 0 out of 5

(0)

Highlights:

Carrot Magic Exclusive Half Cast Whitening Face Cream

Carrot Magic Exclusive Half Cast Whitening Face Cream is a premium facial skincare cream designed to provide brightening and moisturizing care while promoting a smoother, softer, and more radiant-looking complexion.

Developed as part of the Carrot Magic Exclusive Half Cast skincare range, the cream helps improve the appearance of dull and uneven-looking skin while providing essential moisture to maintain softness and suppleness. Its rich facial-care formula is suitable for incorporating into a regular beauty routine for a fresh, polished, and healthy-looking glow.

With consistent use, Carrot Magic Exclusive Half Cast Whitening Face Cream helps support a more even-looking complexion while keeping the skin moisturized and comfortable.

Key Benefits:
• Helps brighten dull-looking facial skin.
• Helps improve the appearance of uneven skin tone.
• Promotes a clearer and more radiant-looking complexion.
• Provides moisturizing facial care.
• Helps soften and smooth dry-feeling skin.
• Supports a healthy-looking skin appearance.
• Helps maintain skin suppleness.
• Ideal for a regular brightening skincare routine.
• Part of the Carrot Magic Exclusive Half Cast collection.

Directions for Use:Cleanse and dry the face before application. Apply a small amount evenly to the face and neck, then massage gently using circular motions until fully absorbed. Use consistently as part of your skincare routine. During daytime use, follow with a suitable broad-spectrum sunscreen.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Patch testing before first use is recommended. Discontinue use if irritation occurs.

65 AED