Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

R&D Care Coconut Gluta Whitening Body Lotion 600ml

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R&D Tomato & Carrot Shower Scrub Extra Whitening 700g

R&D Care Tomato & Carrot Shower Scrub is a perfect scrub for you skin with the following special abilities: makes your complexion lighter, fresher and silky smooth, reduces facial acne and bodily rashes. Helps reduce dark skin on the abdomen, underarms, or wherever needed. Makes the skin firmer while stimulating circulation of the blood.

45 AED

8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BERG Rice Beauty Cream Vitamin C With Retinol Serum

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Highlights:

BERG Rice Beauty Cream Vitamin C With Retinol Serum

A rejuvenating cream infused with Vitamin C and Retinol to brighten skin, fade dark spots, and smooth texture. This cream enhances radiance while preventing signs of aging, helping to improve skin elasticity and promote a youthful, refreshed appearance. Suitable for all skin types.

Key Benefits

Brightens and evens out skin tone
Reduces dark spots and imperfections
Helps prevent signs of aging with retinol
Hydrates and improves skin texture

What’s in the Box

Rice Beauty Cream with Vitamin C
Rice Beauty Cream with Retinol Serum
Rice Beauty Soap

55 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

YAZ Beauty Cream Large

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Highlights:

YAZ Beauty Cream Large

Yaz Blue Beauty Cream is your daily dose of hydration and skin nourishment. With a lightweight formula enriched with skin-brightening agents and
moisturizing ingredients, it leaves your skin soft, fresh, and radiant throughout the day.
Ingredient: VITAMIN C + ALOE VERA + AVOCADO + ALMOND & HONEY

30 AED

13% OFFFeatured

Fair & White Exclusive Whitenizer Original Gel Cream 30ml

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Fair & White Exclusive Whitenizer Original Gel Cream 30ml

Fair & White Exclusive Gel is an intense one. The jelly is often used by customers who have slightly oily skin or small blemishes. The skin becomes soft and silky. Fair & White skin lightening products are proven to be a safer alternative to similar products from other manufacturers. They are specially developed to lighten the skin. The entire complexion becomes lighter, the appearance of age spots, scars and acne scars is reduced, and skin structure is improved. When used as intended and combined with sun protection, your skin will look youthful and healthy in the long term.

The advanced formula of the F&W Exclusive Cream Gel is perfect for smoother and beautifully radiant skin.

65 AED

13% OFFFeatured

Aichun Beauty Licorice Root Herbal Extract Moisturizing Oil 75ml

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Highlights:

Aichun Beauty Coconut Extract Whitening And Brightening Facial Serum 30ml

Delivers rich nutrients to the skin and provides intense moisture and fairness
Allows in erasing dark spots and blemishes and making the skin fairer than ever before
Lightens the stretch marks around the face
Enriched with vitamins that enhance the skin’s elasticity and provides moisture

35 AED

18% OFFFeatured

Queen Elisabeth Cocoa Butter Hand & Body Cream 500ml

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Queen Elisabeth Cocoa Butter Hand & Body Cream 500ml

A natural blend of cocoa butter and pure lanoline with a non-greasy moisturizing texture. Here’s introducing Queen Elisabeth Cocoa Butter Hand & Body Cream, which helps protect your skin from the sun and is also excellent for skin that is over-exposed to the wind and sun. The Queen Elisabeth Cocoa Butter cream soothes and softens drily irritated chapped or skin burnt areas. It can also help relieve your stretched skin during and after pregnancy.

45 AED

20% OFFFeatured

Kamill Cream Tube Classic 100 ml

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Highlights:

Kamill Cream Tube Classic 100 ml

A moisturizing and soothing skin product that comes in a 100 ml tube. It is typically used to moisturize and comfort dry or damaged skin. Its rich formula provides effective skin care, making it an excellent choice for your daily skincare routine.

Features:

Deep Moisturizing: Provides intense moisture to the skin, helping to improve skin texture and elasticity.
Soothes the skin: Soothes and calms dry, irritated skin, enhancing skin comfort and minimizing feelings of tightness.
Enriched Formula: Contains moisturizing ingredients that nourish the skin and support its overall health.
Soft and smooth texture: It has a soft and smooth texture that is quickly absorbed without leaving a greasy residue.
Suitable for all skin types: Can be used on all skin types, including sensitive skin.

How to use:

Cleanse the skin: Make sure skin is clean and dry before applying the cream.
Apply the cream: Apply an appropriate amount of cream to dry or damaged areas.
Massage gently: Gently massage the cream into the skin using circular motions until it is fully absorbed.
Frequency: Use the cream as needed, especially after bathing or when you notice dry skin.

Warnings:

Avoid contact with eyes: Avoid contact with the eyes. In case of contact with eyes, rinse with clean water immediately.
Sensitization: If you notice any irritation or allergic reaction after using the cream, discontinue use and consult a doctor if necessary.

20 AED

Featured

White Secret Unifying Serum 30ml

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Highlights:

White Secret Unifying Serum 30ml

White Secret Serum contains ingredients proven to lighten your skin, remove dark spots and prevent reappearance.

White Secret handles even the sensitive skin. It contains vitamin E that treats pigmented skin and stains, proven to lighten your skin and remove blackheads and dark spots.

30 AED

17% OFFFeatured

Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

Face Cream, Skin Care, Spot Corrector

Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

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Highlights:

Kayenat Beauty Cream With Aleo Vera, Avocado, Papaya & Lycopene Large Pack

The Intensive Avocado, Papaya, Aloe Vera & Lycopene enriched Beauty Cream helps to provide your skin what it deserves. It prevents expression wrinkles, nourishes the skin and makes it soft, brighter & healthy.

Helps in removing dark spots, acne marks, blemishes, freckles, uneven skin tone & tanning
Makes skin smoother, brighter & firmer
Hydrates & moisturizes skin while shrinking pores
Effective defence against dirt, impurities, sun damage & pollution

25 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Medix 5.5 Vitamin C Firm & Brighten Body Oil Gel 200ml

Medix 5.5 Vitamin C Firm & Brighten Body Oil Gel 200ml

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Highlights:

Medix 5.5 Vitamin C And Bulgarian Rose Instant Hydration Oil 1000ml

【Medix Body Oil】Experience the transformative power of our Medix Vitamin C Bulgarian Rose Body Oil, enriched with the finest ingredients including turmeric. This potent formula is designed to leave you hydrated, and irresistibly smooth.
【Safe】This Medix Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.
【Deep Nourishment】Our Medix vitamin c brightening body oil contains turmeric oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

35 AED

PRODUCTS ON SALES

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10% OFFFeatured

Mask, Shower Gel, Skin Care

Shea Moisture African Black Soap Clarifying Mud Mask 170gm

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Highlights:

Shea Moisture African Black Soap Clarifying Mud Mask 170gm

Say hello to clean, purified skin! Treat yourself with a deeply nourishing mud mask to clarify, draw out dirt, and impurities, all while absorbing excess oil.

A wonderful concoction of African Black Soap, Tamarind Extract, Tea Tree Oil, and Fair Trade Shea Butter is blended in to leave your skin renewed and refreshed.

45 AED

8% OFFFeatured

Joji Secret Young Yogurt Collagen Spa Bubble Soap 100gm

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Highlights:

Joji Secret Young Yogurt Collagen Spa Bubble Soap 100gm

23 AED

8% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Skin Doctor Chocolate & Protein Hot Oil Hair Treatment 1000ml

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Highlights:

Skin Doctor Chocolate & Protein Hot Oil Hair Treatment 1000ml

Deeply repairing Skin Doctor Chocolate & Protein Hot Oil Hair Treatment Mask strengthens the hair against all types of environmental damage and increases its resistance to breakage.
– Provides extraordinary softness and smoothness.
– Moisturizes.
– Gives shine.
– Protects the hair.

55 AED

18% OFFFeatured

Conditioner, Hair Care

DAX High & Tight Awesome Shine 99gm

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Highlights:

DAX High & Tight Awesome Shine 99gm

DAX High & Tight: Awesome Shine provides superior shine and strength. Fortified with Coconut Oil, Castor Oil, Lanolin, and Jojoba Oil, High & Tight will keep your hair at attention and bring attention to your hair!

Light hold hair dress, with superior shine
Softens hair and conditions scalp
Best used on short to medium-length hair

45 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Amalico Tamarind Tube Cream 50ml

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Highlights:

Amalico Tamarind Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

20 AED

11% OFFFeatured

Creams, Skin Care, Tubes

Rich & Pure Shower Gel 750ml

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Highlights:

Rich & Pure Shower Gel 750ml

Rich & Pure Shower Gel 750ml RICH & PURE Exfoliating Shower Gel cleanses deeply the pores and removes dead cells of the skin. This shower gel stoles gently and leaves skin smooth and healthy. use daily for a more radiant and glowing skin. Keep out of the reach of children.

40 AED

13% OFFFeatured

Mekako Carrot 15Plus Whitening Serum 120ml

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Highlights:

Mekako Carrot 15Plus – Whitening Serum 120ml

Exclusive formulation to lighten freckles and dark spots of the skin.

Blended with CARROT OIL (emollient and restoring), it promotes elastic and radiant skin.

65 AED

13% OFFFeatured

Neutrogena Bright Boost Gel Cream 50ml

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Highlights:

Neutrogena Bright Boost Gel Cream 50ml

Neutrogena Bright Boost Skin Gel Cream works to help stimulate the skin’s renewal process and to target dark spots and uneven skin tone, revealing smoother, brighter, more radiant skin. It also helps improve the appearance of dark spots and uneven skin tone while boosting the synthesis of collagen and hyaluronic acid in the skin.

This gel cream increases surface cell turnover by 10 times and reveals brighter, more even skin in just 1 week!

Features and benefits:

Visibly improves texture and fine lines.
Increases surface cell turnover by 10x.
Helps improve the appearance of dark spots.
It boosts collagen.
Reveals a brighter complexion.

How to use:

Apply Bright Boost Gel Cream twice daily to clean face and neck, use in the morning for all-day brightness and in the evening for continued hydration.

Smooth it evenly in gentle massaging motions until fully absorbed.

65 AED

14% OFFFeatured

ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

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Highlights:

ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

Give your skincare routine a refreshing boost with the ActiveX Charcoal Facial Mud Mask 500ml. Formulated with charcoal, this facial mud mask helps remove excess oil, dirt, and daily impurities while leaving your skin feeling clean, refreshed and revitalized.

Its smooth, easy-to-apply texture spreads evenly across the skin, making it suitable for regular facial care at home or in professional beauty salons. The generous 500ml size offers long-lasting value, making it ideal for frequent use.

Whether you’re looking to refresh tired-looking skin or maintain a cleaner complexion, ActiveX Charcoal Facial Mud Mask is a practical addition to your skincare routine.

Key Benefits

Deeply cleanses the skin surface
Helps remove excess oil and impurities
Leaves skin feeling fresh and clean
Supports a smoother-looking complexion
Easy-to-apply mud mask texture
Suitable for home and salon use
Large 500ml value size
Suitable for regular skincare routines

30 AED

10% OFFFeatured

Edge Control, Hair Care, Hair Gel & Spray

Lustors Pink Shea Butter Coconut Oil Super Moisturizing Curl Definer 312gm

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Highlights:

Lustors Pink Shea Butter Coconut Oil Super Moisturizing Curl Definer 312gm

This Super Moisturizing Curl Definer infuses natural hair with a nourishing blend of natural emollients and botanical extracts, leaving curls clearly defined and remarkably hydrated. The glycerin-rich formula adds extreme softness and manageability to even the driest hair. It delivers a medium hold, healthy shine, without flaky residue, harshness or crunch. Ideal for curly and tightly coiled textures. NO MINERAL OIL, PARABENS, ANIMAL PROTEIN OR PHTHALATES How to use: Apply to damp hair. Work through in sections. Air dry or diffuse.

45 AED

GIFT SET

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17% OFFFeatured

Face Wash, Skin Care

Medimix Anti Pimple Face Wash 150ml

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Highlights:

Medimix Anti Pimple Face Wash 150ml

Ready to take the first step in getting your pimples under control? Studies show 2 out of 3 consumers experience visible reduction in pimples just 3 days after using the Medimix Anti-Pimple Face Wash. It contains Aloe Vera, Neem, Manjishtha, Lodhra, Turmeric, and Amaya that promote pimple-free, glowing skin.

25 AED

7% OFFFeatured

Baby Shampoo, Conditioner, Hair Care, Kids & Baby Care, Shampoo

QV Baby 2 in 1 Shampoo & Conditioner 200gm

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Highlights:

QV Baby 2 in 1 Shampoo & Conditioner – 200 Gm is a gentle and effective hair care product designed specifically for babies and toddlers. This product simplifies bath time by combining both shampoo and conditioner in one formula, making it easier to cleanse and condition delicate baby hair. It is soap-free, fragrance-free, and dermatologically tested, making it ideal for sensitive skin and scalp.

Benefits:

Mild and Gentle: Specially formulated for babies’ sensitive skin and scalp.
2-in-1 Formula: Combines shampoo and conditioner for convenience.
No Soap or Fragrance: Free from harsh chemicals and fragrances to prevent irritation.
pH Balanced: Helps maintain the natural balance of the baby’s scalp.
Tear-Free: Formulated to be gentle on the eyes, avoiding discomfort during bath time.

How to use:

Apply: Wet your baby’s hair with lukewarm water.
Dispense: Squeeze a small amount of QV Baby 2 in 1 Shampoo & Conditioner into your hand.
Lather: Gently massage into your baby’s scalp and hair to form a gentle lather.
Rinse: Rinse thoroughly with water.
Frequency: Suitable for daily use or as needed.

65 AED

20% OFFFeatured

Moroccan Oil Organic Soap Coffee 100gm

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Highlights:

Moroccan Oil Organic Soap Coffee 100gm

Organic Bath Soap With Coffee
Removes impurities and absorbs the excess oil along with the dirt from the skin and makes the skin firmer and tighter.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil – It has an antioxidant function.
Coffee – With its Antioxidant and Anti-inflammatory properties, it reduces and prevent inflammation and redness, and gives a beautiful skin tone.

20 AED

14% OFFFeatured

Ujooba Turmeric And Vitamin C Brightening Mud Mask 150ml

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Highlights:

Ujooba Turmeric And Vitamin C Brightening Mud Mask 150ml

Brighten, Detoxify, and Revitalize Your Skin with Ujooba’s Powerful Mud Mask!

Achieve glowing, flawless skin with Ujooba’s Turmeric & Vitamin C Brightening Mud Mask. Specially formulated with the healing properties of turmeric and the brightening power of Vitamin C, this mud mask targets dullness, dark spots, and uneven skin tone. Its rich blend of natural ingredients deeply nourishes and rejuvenates the skin, leaving it soft, radiant, and visibly healthier.

Key Features:

Brightening Formula: Helps remove skin dullness and fade dark spots for a more even complexion.
Turmeric & Vitamin C: Known for their powerful anti-inflammatory and antioxidant properties, these ingredients work together to brighten and protect the skin.
Natural & Active Ingredients: Made with a unique blend of organic, vegan, and natural ingredients to enhance skin vitality.
Detoxifying Mud: Draws out impurities and excess oil, leaving your skin fresh and clear.
Gentle & Hydrating: While it deeply cleanses, it also hydrates and soothes the skin, preventing dryness.

Benefits:

Promotes a brighter, more even skin tone
Reduces the appearance of dark spots and hyperpigmentation
Removes dead skin cells and impurities for smoother skin
Helps protect the skin from environmental damage
Boosts skin’s natural radiance

Free From:

No Sulfates
No Parabens
No Paraffin
Yes Vegan
Yes Natural Active Ingredients

How to Use:

Apply an even layer of the mud mask to cleansed skin.
Leave it on for 10-15 minutes until the mask is dry.
Gently rinse off with lukewarm water, and pat dry.
For best results, use 2-3 times a week.

Suitable For:

All skin types, especially for those looking to reduce dark spots and brighten their complexion.

30 AED

20% OFFFeatured

Weight Gain, Wellness

Cyprodine Appetite Enhancer Syrup 200ml

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Highlights:

Cyprodine Appetite Enhancer Syrup 200ml

An appetite stimulants for patients with decreased appetite or poor eating habits with resulting under-weight, where stimulation of appetite for weight is desired.

80 AED

24% OFFFeatured

Clear Essence Anti-Aging Toner Astringent with Alpha Hydroxy Acid 236ml

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Highlights:

Clear Essence Anti-Aging Toner Astringent with Alpha Hydroxy Acid 236ml

Now with our new push down pump dispenser!

Clear Essence® Anti-Aging Toner Astringent with Alpha Hydroxy Acid ensures that all makeup, bacteria, and oiliness is completely removed from the skin with a clear and refreshing feel after cleansing. This hydrating toner made specifically for oily skin is packed with the power of Alpha Hydroxy Acid, a natural exfoliant derived from milk and fruit extracts, helps to remove dead skin cells from the skin’s surface to leave a naturally healthy and radiant glow. Our simple new packaging makes skincare easy, simply push down the pump with a piece of cotton pad/ball, apply and go!

Skin Concern: Acne, oily skin

Recommended Skin Type: Oily to normal

Used For: Cleansing away dirt and oil left behind from first step cleansing

For Use On: Face and neck

65 AED

13% OFFFeatured

Pastil Collagen Body Lotion 480ml

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Highlights:

Pastil Collagen Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

20% OFFFeatured

Every Strand Olive Oil & Mango Butter Hair Shine 177ml

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Highlights:

Every Strand Olive Oil & Mango Butter Hair Shine 177ml
Why I need it: Our luxurious formula absorbs quickly to provide strand-by-strand softness, smoothness, and shimmering shine without oily residue.
What it is: Every Strand Olive Oil and Mango Hair Shine is an alcohol-free, salon quality formula designed to shine, seal, and soften dull and brittle hair, fiber by fiber.
For dull, brittle & over-processed hair
How to use it: Apply a small amount in palm of hand. Rub hands together and smooth onto hair from root to ends for a glossy look and feel. Do not rinse out.

60 AED

25% OFFFeatured

La Dakaroise Exfoliating Soap with Orange Oil Extract.

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Highlights:

La Dakaroise Exfoliating Soap with Orange Oil Extract.

La Dakaroise soap with orange oil and fruit extract to exfoliate the skin and get rid of dead skin

One of the main ingredients of this powerful soap is orange oil which has anti-oxidant and anti-bacterial properties that help get rid of dead skin and improve blood circulation and is rich in vitamins. It also contains orange fruit extract and coconut oil.

Benefits:

Helps to deeply cleanse the skin by exfoliating it.

Softens the skin and does not cause dryness

Restores skin vitality and youth

It rids the skin of accumulated dirt and excess oils.

How to use:

Use daily on the skin and body after moisturizing it, rub it a little, then rinse with water.

15 AED

22% OFFFeatured

Lady Diana Shampoo Aloe Vera 500ml

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Highlights:

Lady Diana Shampoo Aloe Vera 500ml

Revitalize your hair with the soothing and nourishing benefits of Lady Diana Shampoo Aloe Vera. This 500ml bottle delivers a refreshing and hydrating cleanse, perfect for maintaining healthy, soft, and manageable hair.

35 AED