Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Neutrogena Oil Balancing Daily Scrub with Lemon 150ml

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Neutrogena Oil Balancing Daily Scrub with Lemon 150ml

A facial scrub that cleanses, revitalizes, and reduces shine for a flawless complexion. This scrub helps tighten pores with exfoliating microbeads, glycolic acid, and aloe vera. Neutrogena’s exfoliating scrub cleanses and unclogs pores for visibly clearer-looking skin. The refreshing lemon scent ensures a wonderful, invigorating cleansing experience. A visibly shine-reducing scrub. Proven to remove 77% of excess oil upon use, leaving your skin shine-free for long-lasting results without over-drying. Bring out your best features with confidence. Benefits: Removes excess oil to eliminate shine. Formulated with exfoliating microbeads and glycolic acid to slough off dead skin cells. Non-drying. Contains aloe vera and lemon. Oil- and paraben-free. Developed with dermatologists. Directions: Massage the scrub onto your wet face once daily, then rinse well with water. Warnings: For external use only. Store in a cool, dry place. Keep out of reach of children. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water.

40 AED

14% OFFFeatured

Silky Cool Cucumber Facial Mud Mask 300ml

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Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

14% OFFFeatured

Dr. Rashel Vitamin C Intimate Lightening Cream 80gm

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Dr. Rashel Vitamin C Intimate Lightening Cream 80gm

Provides instant whitening that lasts 24 hours and is used for armpits, bikini areas, etc. Gentle on the skin and rich in plant ingredients that give the skin gentle care Provides the skin with essential hydration, making it soft and hydrated Lightens the skin with anti-aging properties Specialized in skin care for natural beauty, gently nourishes the skin and gives it a matte glow

30 AED

18% OFFFeatured

Olivera Unifying Lightening Body Cream 500ml

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Olivera Unifying Lightening Body Cream 500ml

Formulated with olive and aloe vera, Olivera Clarifying Cream clarifies, unifies and rejuvenates the skin.

Olivera Clarifying Cream with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Olivera Clarifying Cream evens and clarifies the skin thanks to its formula rich in aloe vera and olive Cream. Day after day, your skin becomes younger and clearer.

45 AED

20% OFFFeatured

Vaseline Men 48H Cooling Body Lotion 200ml

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Vaseline Active Fresh 48H Protection Pro Derma Deodorant Body Spray 250ml

20 AED

18% OFFFeatured

Shower Gel, Skin Care

Medimix Sandal & Eladi Oil Body Wash 250ml

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Medimix Sandal & Eladi Oil Body Wash 250ml

This Ayurvedic formulation is made up of pure Sandal and Eladi Oil which itself comprises 30 powerful herbs

It is the most natural way to detoxify your skin, nourish your complexion and add that perfect glowMedimix Ayurvedic Eladi Oil & Sandal Body Wash is free from SLES, soap and parabens

45 AED

Featured

White Secret Lightening Body Lotion 500ml

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White Secret Lightening Body Lotion 500ml

White Secret contain ingredients proven to enlighter your skin and remove black blackheads and spot.

White secret contains ingredients proven to enlighten your skin and remove blackheads and spots. Also contains vitamin E that treats pigmented skin and rashes. Prevents reappearance of dark rashes.

Rich formula is thick enough to be a body moisturizer but gentle enough to be used as daily facial moisturizer.

45 AED

13% OFFFeatured

Xtreme Collection Saffron Facial Mud Mask 500ml

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Highlights:

Xtreme Collection Saffron Facial Mud Mask 500ml

Gently clarifies and cleans clogged pores. Specially formulated for oily skin.

How to use

Apply generously to face and neck avoiding eye areas. Leave until completely dry (15-20) minutes. Rinse well with warm water and tap with cloth.

35 AED

11% OFFFeatured

Medimix Charcoal Body Scrub 200gm

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Medimix Charcoal Body Scrub 200gm

Medimix Ayurvedic Charcoal Body Scrub gives you a natural deep cleansing experience for your skin. The activated charcoal acts as a dirt magnet that helps in the process of detoxification. Keeping your skin hydrated and natural-looking all day long

40 AED

Featured

Veet gold Turmeric Super Whitening Scrub Cream 200ml

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Highlights:

Veet gold Turmeric Super Whitening Scrub Cream 200ml

Formulated in a manner to inhibit leaving any sticky residue
Antiseptic healing cream that soothes and softens the skin
Stimulates the natural production of substances that lift and care for the skin

30 AED

PRODUCTS ON SALES

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13% OFFFeatured

Hair Care, Hair Gel & Spray

Silky Cool Anti Dandruff Hair Gel 1000ml

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Silky Cool Anti Dandruff Hair Gel 1000ml

Helps the scalp naturally regulate its moisturizing system. It attracts moisture to the scalp and holds it in while also taming frizz and the key property is it prevents scalp and hair from dandruff.

35 AED

15% OFFFeatured

Creams, Skin Care, Tubes

Fair & White So Carrot Brightening Cream 50ml

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Fair & White So Carrot Brightening Cream 50ml

So Bright, So Glam! The power of this cream will simply blow you away. It combines a brightening active ingredient and Carrot Oil for a brighter and more radiant complexion and a beautiful – looking skin everyday. Active ingredients: glycerin, brightening ingredient, carrot oil How to use: Apply to the face and neck using circular motions in the morning and at night.

55 AED

5% OFFFeatured

QV Gentle Facial Cleanser Soap Free for Sensitive Skin 250gm

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QV Gentle Facial Cleanser Soap Free for Sensitive Skin 250gm

QV Gentle Facial Cleanser for Sensitive Skin is specially formulated to gently cleanse the face, while maintaining the skin’s natural moisture balance. With its soap and fragrance-free formula, this cleanser is ideal for sensitive and irritated skin, providing a deep cleanse without causing dryness or irritation.

Benefits and Features:

Deeply cleanses the skin without causing dryness or irritation.

Suitable for sensitive skin, as it helps reduce the risk of irritation and redness.

Contains moisturizing ingredients that maintain skin hydration and prevent dryness.

Does not contain any fragrances that may cause sensitivity or irritation to the skin.

Does not clog pores, making it suitable for acne-prone skin.

Suitable for all skin types.

How to use:

Wet your face with water.

Apply a small amount of cleanser to the palm of your hand, and gently massage it onto the face in circular motions.

Rinse the face well with water, making sure to remove all traces of cleanser.

Gently dry your face with a soft towel.

105 AED

10% OFFFeatured

Creme Of Nature Style and Shine Foaming Mousse 207ml

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Creme Of Nature Style and Shine Foaming Mousse 207ml

Style & Shine Foaming Mousse is a uniquely formulated liquid gold mousse that is perfect for styling natural and relaxed hair. This nourishing formula, infused with Certified Natural Argan Oil from Morocco, moisturizes and nourishes the hair and instantly imparts Exotic Shine while reducing frizz.

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Instructions For Use

Apply foam liberally to towel dried hair from roots to ends for definition. Allow hair to air dry or diffuse.

45 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Macadamia Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Macadamia Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Macadamia Oil:

Moisturizes, nourishes and has anti aging effects
Rejuvenating effects on the skin
Contains antioxidants

75 AED

35% OFFFeatured

Body Butter Radiant Vitamin C plus kojic Acid All Over Glow Bath Soap

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Highlights:

Body Butter Radiant Vitamin C plus kojic Acid All Over Glow Bath Soap

Give your skin a daily dose of radiance with the Clini-Tone Body Butter Radiant Vitamin C Glow Bath Soap. Infused with Vitamin C and deep-moisturizing body butter, this luxurious bath soap works to brighten dull skin, boost glow, and promote an even, healthy complexion. It gently cleanses without stripping the skin, leaving it soft, nourished, and beautifully refreshed after every bath.

This glow-boosting formula helps improve skin texture, fade dullness, and protect the skin from environmental damage—revealing a smoother, brighter, more youthful look with consistent use.

Key Benefits

Brightens & Evens Skin Tone – Vitamin C helps reduce dullness and promote a more radiant complexion
Glow Boosting – Enhances skin’s natural glow for a fresher, healthier look
Ultra-Moisturizing – Body butter deeply nourishes the skin to prevent dryness
Gentle & Creamy Lather – Cleanses the skin without stripping its natural moisture
Fights Free Radicals – Helps protect the skin from darkening and environmental stress
Soft, Supple Finish – Leaves the skin feeling smooth, silky, and hydrate

65 AED

14% OFFFeatured

Ors Olive Oil Professional Creme Relaxer

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Highlights:

ORS Olive Oil Professional Creme Relaxer – Normal Strength

The ORS Olive Oil Professional Hair Relaxer Creme is enriched with olive oil and natural ingredients that cater to all of your hair care needs as administered by a salon professional. The results are professionally achieved beautiful hair that is silky and incredibly manageable. ORS OIL Salon Professional Crème Relaxer Normal 18.75oz is a conditioning relaxer enriched with Olive Oil and Lanolin providing controlled straightening protecting against over processing Key Features

Protect the hair from damage during the relaxer process

Provides continuous protection while straightening

Provides long lasting shine

Protection against over processing Perfect For

Conditioning relaxer enriched with Olive Oil and Lanolin providing controlled straightening protecting against over processing

120 AED

11% OFFFeatured

Conditioner, Hair Care

Skin Doctor Argan Oil Moisture Conditioner 400ml

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Highlights:

Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner 400ml

Infused with biotin for a softer, healthier and longer hair.

Enhance you hair’s strength and manageability with our Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner. Infused with biotin, it instantly softens, detangles and provides balanced moisture and support for healthier, longer hair without rinsing.
Key features:
– No parablen
– No sulfate.
– No paraffins.
– No mineral oils.
– No DEA.
– No animal testing.

How to use:

Apply generously to senctioned hair. Use your detangling tool to work through evenly. Do not rinse. Leave in for continous conditioning.

40 AED

8% OFFFeatured

Oserth Fortify Masque 300ml

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Highlights:

Oserth Fortify Masque 300ml

This weekly treatment combines scalp-soothing botanicals with strengthening peptides to improve hair resilience and comfort.

• Instant Calm: Aloe vera and bisabolol reduce redness and itchiness on contact
• Follicle Support: Biotinoyl tripeptide-1 helps minimize breakage at the roots
• Breathable Hydration: Lightweight moisture that won’t clog follicles
• Sustainable Design: Comes in eco-friendly sugarcane-derived bioplastic packaging
• Vegan Performance: Delivers salon-level care without animal-derived ingredients

Pamper your scalp with this conscious luxury treatment.

120 AED

11% OFFFeatured

Anti-Dandruff, Hair Care

Shea Moisture Apple Cider Vinegar Anti-Dandruff Pre-Wash 118ml

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Highlights:

Shea Moisture Apple Cider Vinegar Anti-Dandruff Pre-Wash 118ml

Say hello to carefree scalp days! This system is designed to care for your scalp’s microbiome and strengthen your hair. Our Anti-Dandruff Pre-Wash, infused with Apple Cider Vinegar, Vitamin B3 & Salicylic Acid, gently exfoliates to remove flakes and detoxifies scalp without stripping essential moisture.

58 AED

GIFT SET

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11% OFFFeatured

Scrubs, Skin Care

Royal Beauty Almond Face & Body Scrub 500ml

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Highlights:

Royal Beauty Almond Face & Body Scrub 500ml
- Royal Beauty Almond Face & Body Scrub is a luxurious exfoliating treatment designed to gently remove dead skin cells and reveal smooth, radiant skin.
- Infused with almond extract, known for its nourishing and soothing properties, this scrub helps to hydrate and soften the skin while providing a deep cleanse
- The fine almond particles exfoliate both the face and body, improving skin texture and promoting circulation.
- Ideal for all skin types, it leaves your skin feeling refreshed, rejuvenated, and delicately scented.
- This scrub provides a spa-like experience, leaving your skin smooth, moisturized, and glowing.
- A gentle but effective formulation for use as facial cleanser, Almond extract removes the traces if dead skin cells and open blocked pores.
- A luxurious body scrub with natural exfoliating particles to ease away dead skin cells, leaving skin soft, smooth and delicately scented.

40 AED

10% OFFFeatured

ActiveX Non-Greasy Moisturizer Papaya Lightening Body Lotion 1000ml

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Highlights:

ActiveX Non-Greasy Moisturizer Papaya Lightening Body Lotion 1000ml

Discover the perfect blend of hydration and lightness with ActiveX Lightening Body Lotion. This 1000 ML lotion features a gentle, lightweight formula designed to provide deep moisturization and emollience for all skin types, including rough and dry skin. The non-greasy formula absorbs quickly, leaving your skin feeling velvety smooth and refreshed. Choose from a selection of delightful scents to enhance your skincare routine.

Benefits:

Lightweight Formula: Provides effective moisturization without feeling heavy on the skin.
Velvety Finish: Leaves skin feeling smooth and soft after application.
Deep Hydration: Enriches skin with essential emollients to combat dryness.
Gentle on Skin: Suitable for all skin types, including sensitive skin

45 AED

13% OFFFeatured

Alattar Classic Glycerin Body Lotion Skin Appearance & Comfort Balancer

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Highlights:

Alattar Classic Glycerin Body Lotion Skin Appearance & Comfort Balancer

Highlights

Skin Texture Refinement: Designed to improve the tactile quality of the skin surface across the body.
Glycerin Complex: Features a classic glycerin base known for its smooth application and absorption.
Deep Comfort: Provides a pleasant sensation of lasting comfort suitable for use after showering or physical activity.
Appearance Enhancer: Works to improve the visual clarity and overall polished look of the skin.
Generous Pump Bottle: Supplied in a large container with a convenient pump dispenser for easy daily application.

35 AED

14% OFFFeatured

Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 200ml

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 400ml

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Highlights:

Vaseline Intensive Care Advanced Repair Fragrance-Free Body Lotion 400ml

Vaseline®Intensive Care™Advanced Repair Fragranced Moisturising Body Lotion moisturizes deeply to soothe dry skin and leave it smooth to the touch

Light, fast-absorbing moisturizing lotion with a non-greasy feel

Use Vaseline®lotion or cream daily for perfect all-over skincare

Vaseline®’s hydrating body lotion calms and soothes dry skin, leaving your skin feeling soft and moisturised

30 AED

3% OFFFeatured

Shower Gel, Skin Care

Advanced Korean Bright & Moisture Body Lotion 500ml

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Highlights:

Advanced Korean Bright & Moisture Body Lotion 500ml

Infused with Alpha Arbutin, Niacinamide B3, Azelaic acid and Antioxidants

Bearberry UVA-Ursi contains alpha arbutin for skin brightening, reduces spots, smoothens skin texture, protects the skin against UV rays damage, maximum hydration and reduce melanin content to 39% .

Strawberry reduces hyperpigmentation, antioxidant boost, brightens up dull skin and improves overall skin health

185 AED

8% OFFFeatured

&Honey Deep Moist Sakura Shampoo Step 1.0 440ml

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Highlights:

&Honey Deep Moist Sakura Shampoo Step 1.0 440ml

120 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Coconut Glowing Cream 3 in 1

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Highlights:

Arena Gold Coconut Glowing Cream 3 in 1

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

30 AED

17% OFFFeatured

Dr Rashel Hyaluronic Acid Instant Hydration Essence Mask 25g

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Highlights:

Dr Rashel Hyaluronic Acid Instant Hydration Essence Mask 25g

Preps skin for maximum moisture, while visibly restoring its natural, youthful glow and firmness.

Benefits:

Replenish and smooth skin with the Hyaluronic Acid facial mask leaves your skin looking younger.

offers long lasting hydration and helps stimulate natural collagen levels for lifted and revitalized skin.

Delivering nutrients and intense moisture with close and continuous contact.

the 20 minute treatment minimizes the look of fine lines and wrinkles, unveiling a radiant and healthy-looking complexion.

How to use:

Clean your skin and remove mask from packaging.

There are 2 layers of face mask, take down the white pearl film, spread the silk mask out and apply carefully onto the face, resting on the face for 15-20 minutes.

Take off the mask and gently pat the face. Excess serum can be applied to neck, Shoulder and hands

Warning: For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

23% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Super Food Freshlock Peach Lotion 320ml

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Highlights:

Vaseline Super Food Freshlock Peach Lotion 320ml

Vaseline Healthy Bright Superfood Freshlock Peach Peach & Prebiotic Vitamin B3 & C Peach is known for great source of Vitamin C and helps skin look bouncy and hydrated and Prebiotic that help restore the appearance of dry skin, leaving skin stronger and healthier looking With UV filter for sun protection Fast absorbing non-greasy serum With soft peach scent Clinical test for a regualar product usage. Results are are varied depending on individual skin condition. Cosmetic products cannot change natural skin tone. for bright, Strong and Hydrated skin apply evenly on skin twice a day for best result

50 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + X4 Hyaluronic Acid Deodorant Serum 45ml

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Highlights:

Dove 3% Niacinamide + X4 Hyaluronic Acid Deodorant Serum 45ml

Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On

Give your underarms advanced skincare and long-lasting protection with Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On. Formulated with 3% Niacinamide and 4x Hyaluronic Acid, this innovative deodorant serum helps hydrate, smooth, and care for delicate underarm skin while providing up to 48 hours of antiperspirant protection.

Its lightweight serum formula helps strengthen the skin’s natural moisture barrier and supports a softer, more even-looking underarm appearance with regular use, making it the perfect combination of skincare and deodorant in one.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms fresh and dry throughout the day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
4x Hyaluronic Acid – Provides long-lasting hydration for smoother-feeling skin.
Serum-Infused Formula – Delivers underarm skincare while protecting against sweat and odor.
Gentle Daily Care – Suitable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps hydrate and smooth underarm skin
Supports a more even-looking underarm tone
Helps strengthen the skin’s natural moisture barrier
Leaves underarms feeling soft, comfortable, and refreshed
Lightweight, fast-drying roll-on formula

Power Ingredients

3% Niacinamide – Helps brighten the appearance of underarm skin and improve skin texture.
4x Hyaluronic Acid – Helps attract and retain moisture for long-lasting hydration.
Skin Barrier Care Complex – Helps support healthy-looking underarm skin.

Product Features

Serum-based deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Sensitive underarms
Uneven underarm skin tone
Dry underarm skin
Daily odor and sweat protection

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow to dry before getting dressed.
Use daily for best results.

Enjoy smoother, hydrated, and more even-looking underarms with Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On, combining powerful skincare with trusted 48-hour protection.

40 AED