Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Irish Gold Deep Lightening Lotion with Nourishing Almond Butter 400ml

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Irish Gold Deep Lightening Lotion with Nourishing Almond Butter 400ml

An effective depigmentation lotion that contains a blend of potent active ingredients that work together to lighten the skin on the face and other areas that have been exposed to the sun. With regular and continued use, the appearance of dark spots is dramatically improved and, in some cases, completely eradicated.

This hyperpigmentation treatment works by preventing the synthesis of melanin, inhibiting the production for so long that the skin continues its natural regeneration process, shedding away the top layers of the skin and taking the darker, pigmented areas with them.

This lotion can be used on its own or as part of your skin lightening regime.

85 AED

22% OFFFeatured

Melano Pharma Melanthenol Extra Moisturizing Lotion 250ml

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Melano Pharma Melanthenol Extra Moisturizing Lotion 250ml

A smooth, light-weight texture that is absorbed quickly for the care of skin exposed to everyday stress leaving skin feeling smooth and hydrated, never greasy. Vitamin E protects skin cells from damage and delays the biological aging of the skin. D-panthenol hydrates and softens the skin contributes to natural regeneration and promotes cells renewal.

35 AED

6% OFFFeatured

Creams, Moisturizers, Skin Care, Tubes

Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

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Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

Gold Premium Brightening Cream with Niacinamide, Argan oil and Shea butter

This exceptional care with a melting texture is designed to nourish, unify, revitalize and restore the skin’s luminosity while improving its elasticity. For supple skin, with absolute comfort and unique radiance. Skin is radiant and gradually reveals sublime luminosity.

Day after day, this cream helps to:

– Protect the skin from external damage

– Unify and illuminate the complexion

– Fade facial imperfections by reducing shine and the appearance of pores

– Improve skin tone and elasticity

– Nourish, soften and smooth the skin

145 AED

38% OFFFeatured

Yong Chin Whitening Milk Extract Face Wash 100ml

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Yong Chin Whitening Milk Extract Face Wash 100ml

Moisturizes the skin and protects it from drying out. Gives skin softness, radiance and freshness.

YC Whitening Face Wash is an extra moisturizing face wash for skin that needs special nourishment. Effective formula deeply cleanses your face. Extra nourishment with natural extracts helps eliminate dirt and residue while helping in control of excess oil, restores natural moisture balance to your skin. The skin appears clean, healthy and young.

How to use:

Gently apply face wash all over the face, rinse off with fresh water. For best results apply twice a day, every morning and night.

25 AED

17% OFFFeatured

Creme 21 German Glycerin Cream 99.5% Pure Glycerin 250ml

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Creme 21 German Glycerin Cream 99.5% Pure Glycerin 250ml

German Glycerin 21 Cream is a product specially designed to moisturize and soften the skin. It contains a high percentage of 99.5% pure glycerin, making it suitable for daily use to keep your skin soft and moisturized.

Benefits and features:

It contains a high percentage of pure glycerin, which deeply moisturizes the skin.
It absorbs quickly into the skin and provides instant hydration to dry, tired skin.
It can be used on all skin types including sensitive skin.
It can be used as a moisturizer for the face and body and can also be added to some natural mixtures and recipes.

How to use:

Before use, make sure to clean the skin well.

Apply an appropriate amount of glycerin to the skin and rub it gently until it is absorbed.

It can be used at any time of the day as needed

25 AED

13% OFFFeatured

Brilliant Skin Rejuvenating Facial Toner 135ml

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Brilliant Skin Essentials Foaming Facial Cleanser Whitening & Blemish Control 100ml

Removes impurities and helps unblock pores controls oiliness without drying the skin
It prevent blemishes and breakouts
A fresh scented facial wash, 100 ml in size with excellent foaming quality that contains exfoliating, antiseptic, anti-fungal properties
that’s helps fight acne and hydrates the skin to have a smoother and healthy complexion.
It also deeply cleanses the skin, remove surface oils, makeup and dirt.

35 AED

13% OFFFeatured

Washami Extra White Papaya Body Lotion 480ml

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Washami Extra White Papaya Body Lotion 480ml

35 AED

20% OFFFeatured

Skin by Zaron 1% Retinol Serum 30ml

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Skin by Zaron 2% Alpha-Arbutin serum 30ml

Experience a naturally brighter complexion with our 2% Alpha Arbutin Serum. This lightweight, powerful formula is designed to fade the appearance of age spots, acne scars, hyperpigmentation, and sun damage, promoting an even skin tone and radiant glow.

Infused with concentrated 2% Alpha Arbutin and Licorice Root Extract, our serum works effectively to improve skin tone and reduce discoloration. Its gentle formulation is suitable for daily use and can be combined with Vitamin C serum for enhanced results. Consistent application will reveal a brighter, more even complexion over time. Target Concerns Age spots Acne scars Hyperpigmentation Sun damage Uneven skin tone Skin Types Suitable for all skin types, but may cause initial sensitivity. Not recommended for pregnant women.

Initial Use: Apply a thin layer every other day for the first 3 weeks to allow your skin to adapt. Regular Use: Apply 2-3 drops to the palm and pat gently into freshly cleansed skin. Use 1-2 times daily. Combination: For maximum results, use in combination with Vitamin C Serum. Protection: Always use SPF during the day when using this product.

120 AED

13% OFFFeatured

Reborn Beauty Gold Face Wash 150ml

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Reborn Beauty Gold Face Wash 150ml

Lifts away dirt, excess oil, and impurities without stripping the skin of its essential moisture.
Enriched with Aurum (gold) essence, it provides a deep boost of hydration, keeping your face soft and dewy throughout the day.
Helps eliminate dullness, promoting a brighter, luminous, and more revitalized complexion.

35 AED

20% OFFFeatured

Reborn Intensive Moisturizing Cream Rose For Dry and Normal Skin 500ml

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Reborn Intensive Moisturizing Cream Rose – For Dry and Normal Skin 500ml

ROSE MOISTURIZING CREAM: It is a rich, high-performance cream for dehydrated skin that provides the dual benefits of hydration and antioxidant protection. Skin feels soft and supple & improves overall skin texture. DIRECTIONS FOR USE: Warm a small amount between fingertips and gently press onto face neck, and décolletage daily

40 AED

PRODUCTS ON SALES

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7% OFFFeatured

Ointment, Skin Care

QV Intensive Ointment for Sensitive Skin Prone to Eczema 450gm

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QV Intensive Ointment for Sensitive Skin Prone to Eczema – 450gm

QV Intensive Ointment for sensitive and eczema-prone skin is a deep, soothing moisturizer specially designed to care for dry and irritated skin. Its formula, rich in active ingredients, deeply soothes and moisturizes the skin, helping to reduce the itching and redness associated with eczema. The ointment comes in a large 450g jar, making it ideal for daily use for the whole family.

Benefits and features:

Provides intense hydration to dry, irritated skin, helping restore its natural moisture barrier.
Reduces itching and redness associated with eczema thanks to its soothing formula.
Suitable for sensitive skin as it does not contain any perfumes that may cause skin irritation.
Specially designed for eczema-prone skin, dermatologist approved.
Absorbs quickly without leaving any greasy residue on the skin.
Safe for use on children and adults, making it perfect for the whole family.

How to use:

Gently clean and dry the skin before application.

Apply an appropriate amount of ointment to dry or irritated skin.

Gently massage until the ointment is completely absorbed.

Use it twice daily or as needed, especially after showering or when the skin feels dry.

130 AED

15% OFFFeatured

Creams, Skin Care, Tubes

Fair & White Gold Revitalizing Brightening & Clarifying Fade Cream 50ml

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Fair & White Gold Revitalizing Brightening & Clarifying Fade Cream 50ml

Luxurious fading cream smoothest skin’s texture while lightening dark spots, leaving skin with a healthy luminous glow.

Fair & White Gold Revitalizing Fade Cream. Designed to nourish and rejuvenate, this luxurious cream is infused with the finest ingredients that penetrate deeply to bring out a luminous, even complexion. Whether you’re combating dark spots, age spots, or discoloration, our fade cream offers a powerful solution, leaving your skin looking clearer, brighter, and more youthful. Enjoy the confidence that comes from flawless, glowing skin every day.

55 AED

8% OFF

Prettybe Foot Salt Pepper Mint 1500ml

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Prettybe Foot Salt Pepper Mint 1500ml

60 AED

15% OFFFeatured

Conditioner, Hair Care

Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

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Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized. * Infused with Aloe Butter & Vitamin B3, this conditioner smooths and softens hair while moisturizing scalp to reduce dryness. When used together, this shampoo & conditioner moisturize and strengthen for less breakage and healthier-looking hair.

55 AED

6% OFFFeatured

The Doux No Scrubs Exfoliating Shampoo 236ml

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The Doux No Scrubs Exfoliating Shampoo 236ml

WHAT IT DOUX?

The secret to your best Wash & Go is in the cleanse! NO SCRUBS Exfoliating Shampoo prepares hair and scalp for optimal moisture retention by gently lifting product residue and dead cells to restore softness and shine.

WHAT?S GOOD?

Honey: Soothes + Smells Good

Aloe: Smooths + protects hair

Green Tea: Prevents breakage + snapping

Cruelty & Paraben Free

DOUX YOU:

Apply to wet hair, lather, rinse and repeat if necessary.

85 AED

14% OFFFeatured

Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

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Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

30 AED

8% OFFFeatured

Skin Doctor Argan Anti-Breakage Hair Mask 500ml

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Skin Doctor Argan Anti-Breakage Hair Mask 500ml

Vegan formula with high content of antioxidants, essential fatty acids and vitamin E. Repairs breakage.Skin Doctor Argan Anti-Breakage Hair Mask is designed to hydrate every hair type, without weighing it down. It has high content of antioxidants, essential fatty acids, and vitamin E that helps to repair the breakage and split ends.
Ultimate hair repair, healthier and maximum nourishment for coarse hair

60 AED

15% OFFFeatured

Oils & Moisturizer, Skin Care

Veetgold Halfcast Face and Body Whitening Oil 1000ml

Veetgold Halfcast Face and Body Whitening Oil 1000ml

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Veetgold Halfcast Face and Body Whitening Oil 1000ml

Veetgold Halfcast Face and Body Whitening Oil increases skin elasticity, making skin appear flawless and spotless.

Skin concern:

Skin Brightening/Polishing

Usage:

After cleansing, apply proper amount on your palms and apply it to face, neck, back, hands and feet for a smoother, healthier complexion.

85 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Dr Davey Vitamin B3 Glow Body Oil 200ml

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Dr Davey Vitamin B3 Glow Body Oil 200ml

Dr Davey Vitamin B3 Glow Body Oil is a premium skincare product crafted to rejuvenate and deeply hydrate your skin, leaving it radiant, healthy, and irresistibly smooth. Infused with Vitamin B3 (Niacinamide), this moisturizing body oil offers incredible vitamin B3 body oil benefits, making it an essential addition to your body care routine. As a skin brightening oil, it promotes a glowing complexion while working to even out skin tone and reduce visible signs of aging.

This niacinamide body oil not only nourishes the skin but also helps improve elasticity, making it a top choice among South Africa skincare products. Designed to enhance your natural beauty, it’s perfect for anyone seeking a hydrating body oil that delivers long-lasting moisture and a luminous finish. Whether you’re looking for a body oil for glowing skin, an anti-aging body oil, or a skin-nourishing body oil, Dr Davey Vitamin B3 Glow Body Oil combines the benefits of niacinamide with superior hydration for a smoother, more youthful appearance.

Add this radiant skin oil to your routine and experience the transformative power of vitamin B3 skincare with Dr. Davey skincare—your go-to solution for glowing, healthy skin.

30 AED

20% OFFFeatured

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

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Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

20 AED

GIFT SET

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14% OFF

Serums, Skin Care

Waouh Clarifying Complexion Correction Serum 50ml

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Waouh Clarifying Complexion Correction Serum 50ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

30 AED

22% OFFFeatured

Dhiin Dhiin Shampoo Shea Butter 500ml

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Dhiin Dhiin Shampoo Shea Butter 500ml

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

17% OFFFeatured

Disaar Moisturizing Sunblock Sunscreen Cream 80ml

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Highlights:

Disaar Moisturizing Sunblock 80ml

Hydrating non-irritating facial sunscreen

Designed to dry quickly and work like a moisturizer to visibly improve your skin

Leaves skin soft, smooth and moisturizes

Moisturising active ingredients protects the skin from external aggressions and fights signs of ageing

Increases water retention thus providing a long lasting moisture sensation

25 AED

25% OFFFeatured

BERG White Miracle Beauty Soap

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BERG White Miracle Beauty Soap

BERG White Miracle Beauty Soap is specially formulated to remove acne, dark spots, blemishes, and freckles while promoting a white, youthful glow. Its gentle yet effective cleansing action purifies the skin, leaving it fresh, soft, and smooth. With consistent use, it helps improve skin clarity and brightness in just 5 days.

Key Benefits:

Removes acne, dark spots, and blemishes
Helps reduce freckles and uneven tone
Promotes white, youthful, radiant skin
Gently cleanses without drying out the skin
Leaves skin soft, smooth, and refreshed

15 AED

8% OFFFeatured

Body Gel, Creams, Gift Sets, Serums, Skin Care

Some By Mi Yuja Niacin Anti Blemish Starter Kit -4 Pieces

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Some By Mi Yuja Niacin Anti Blemish Starter Kit -4 Pieces

Get luminous and bright skin in just four steps with this wonderful set of Sum Bay Mi.

The collection contains toner, serum, gel cream and brightening cleanser, to give your skin special care from day to night.

Its ingredients contain yogi extract from non-polluting areas of South Korea, vitamin C with 12 types of nutritious vitamins, lotus flower extract, and vitamin C nourishes and increases skin freshness, while yoga gives it a natural glow and moisturizes it deeply, and lotus flower contributes to its smoothness.

These unique ingredients also improve the elasticity and moisture of skin and reduce dark circles, stains, acne and dehydration.

It also protects against sunlight and the appearance of wrinkles and external damage that causes skin degradation.

Skin opens.
Moisturize the skin.
It gives you a bright look.
Great care to get rid of skin defects.
A noticeable change in your skin thanks to natural ingredients.

The set contains:

Toner 30 ml opens and lights up the skin.

It contains 90% Yuja extract to nourish and hydrate skin. Revitalize irritated skin using 12 types of vitamins and lotus flower extract.

Serum 10 ml moisturizes skin.

Contains 82% Yuja extract to lighten and hydrate skin. – Thanks to its light texture, it allows skin to absorb it easily and leaves skin without feeling viscous.

30 ml gel cream protects skin from sunlight.

It contains 90% Yuja extract to nourish and hydrate skin. – Stimulates skin with 10 types of vitamins and soothes skin with icy water.

30 ml Yuja Niacin Brightening All-In-One Cleanser:

containing niacinamide and yuja extract, this hypoallergenic all-in-one cleanser brightens skin tone and thoroughly removes impurities, even makeup.

120 AED

11% OFFFeatured

Amalico Pumpkin Seed Oil Shampoo 500ml

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Amalico Chebe Tchad Sudanese Karkar Shampoo 250ml

Strengthens Hair Strands
• Promotes Healthy Hair Growth
• Softer & Shiner Hair
• Prevents Hair Breakage

40 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + 10X Vegan Collagen Deodorant Serum 45ml

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Highlights:

Dove Radiant + Care Deodorant Serum with Niacinamide & Omega 6

Care for your underarms with the perfect combination of skincare and long-lasting protection. Dove Radiant + Care Deodorant Serum Roll-On is enriched with 3% Niacinamide and 10x Omega 6 to help improve the appearance of uneven underarm skin tone while supporting smoother, healthier-looking skin.

Its advanced serum-infused formula provides up to 48 hours of antiperspirant protection, helping keep underarms dry, fresh, and comfortable throughout the day. With regular use, it helps leave underarm skin looking softer, more even, and well cared for.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms dry and fresh all day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
10x Omega 6 – Helps nourish and support smoother, healthier-looking skin.
Serum-Based Formula – Combines skincare benefits with effective deodorant protection.
Lightweight & Fast-Drying – Comfortable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps brighten the appearance of underarm skin
Supports smoother and softer-looking underarms
Helps maintain healthy-looking skin
Keeps underarms feeling dry and comfortable
Suitable for daily use

Power Ingredients

3% Niacinamide – Helps visibly improve uneven skin tone and support a brighter-looking underarm area.
10x Omega 6 – Helps nourish the skin and support its natural moisture barrier.
Skin-Caring Moisturizers – Help keep underarms soft and comfortable.

Product Features

Serum-infused deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Uneven underarm skin tone
Dry underarm skin
Daily sweat and odor protection
Women seeking smoother, brighter-looking underarms

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow the product to dry before dressing.
Do not apply to broken or irritated skin.
Use daily for best results.

Enjoy smoother, brighter-looking underarms with Dove Radiant + Care Deodorant Serum with Niacinamide & Omega 6, combining advanced skincare ingredients with trusted 48-hour antiperspirant protection.

40 AED

18% OFFFeatured

Belle Vie Papaye Soap Clarifying Exfoliating 670g

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Belle Vie Papaye Soap Clarifying Exfoliating 670g

This Belle Vie Papaya Soap Clarifying Exfoliating 670g is a luxurious skincare experience. Perfect for removing dirt, oil, and dead skin cells, this soap is infused with papaya extract to help even skin tone and give your complexion a healthy glow. Its exfoliating properties remove impurities while nourishing and moisturizing your skin to leave it feeling soft, smooth, and refreshed. With its naturally-derived ingredients, this soap is an effective and gentle way to cleanse and pamper your skin.

45 AED

14% OFFFeatured