Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Biocos Ubtan Cream Natural Skin Brightening & Tan Removal Mask

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Biocos Ubtan Cream Natural Skin Brightening & Tan Removal Mask

Brightens Skin Tone: Regular use of BIOCOS Ubtan Cream with turmeric and saffron helps lighten tan and even out skin tone for a glowing complexion.
Exfoliates Dead Skin Cells: Gram flour and red lentil powder gently exfoliate, removing dead skin cells and impurities to reveal smoother, fresher skin.
Hydrates & Moisturizes: Olive oil and honey deeply nourish the skin, providing long-lasting hydration while keeping the skin soft and smooth.
Reduces Acne & Pigmentation: Neem extract and turmeric fight acne, reduce blemishes, and diminish dark spots, leaving your skin clearer and more even-toned.
Natural & Safe Ingredients: With natural ingredients like rose water, sandalwood powder, and milk cream, BIOCOS Ubtan Cream is free from parabens and artificial fragrances, ensuring safe skincare.

30 AED

20% OFFFeatured

Reborn Apricot Deep Exfoliating Scrub 500ml

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Reborn Apricot Deep Exfoliating Scrub 500ml

Reborn Beauty Apricot Scrub is products that include Blemish Control and Timeless Skin scrubs, as well as smoothing the Face. Use this scrub for bright, clear skin every day.

40 AED

13% OFFFeatured

Joji Secret Young Watermelon Refresh And De-Stressing Mask 30gm

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Joji Secret Young Watermelon Refresh And De-Stressing Mask 30gm

35 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

Active Caviar Drip Skin Restore Brightening Body Oil 300ml

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Active Caviar Drip Skin Restore Brightening Body Oil 300ml

Active Caviar Skin Restore Body Oil is a firming and repair body oil infused with 24K gold essence, collagen peptides, bakuchol, and vitamin E to hydrate, plump, and renew the skin. Fast-absorbing and gentle enough for sensitive skin, it delivers 24-hour hydration while supporting firmness, elasticity, and an overall smoother, more nourished complexion.

Key Active Ingredient

24K Gold Essence with Collagen Peptides, Bakuchol & Vitamin E

Helps improve skin firmness and elasticity.
Supports anti-aging renewal and deep nourishment.

Promised Benefits

Provides 24-hour hydration.
Soothes sensitivity and calms the skin.
Plumps and softens for a smoother feel.
Fast-absorbing with no greasy residue.
Supports firmness, elasticity, and anti-aging renewal.

How to Use

Cleanse the body thoroughly before application.
Pump a suitable amount of oil into hands.
Massage evenly over the body until fully absorbed.
Use daily for best firming and hydration results.

90 AED

10% OFFFeatured

Johnsons Vita Rich Brightening Body Wash With Pomegranate Flower Extract 400ml

Shower Gel, Skin Care

Johnsons Vita Rich Brightening Body Wash With Pomegranate Flower Extract 400ml

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Johnsons Vita Rich Replenishing Body Wash with Raspberry Extract 400ml

A revitalizing body wash with raspberry extract and vegetable glycerine.

The shower gel is distinguished by its pleasant smell and foamy composition.

It helps effectively on moisturizing and nourishing your skin, giving it a glow and a pleasant scent.

Enjoy soft, healthy, and shiny skin.

45 AED

14% OFFFeatured

Larissa Eclaircissant Stretch Mark Removal Oil Safe Fast Action

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Larissa Eclaircissant Stretch Mark Removal Oil Safe Fast Action

Larissa stretch mark oil is made with natural products and for the total wipe out of stretch marks. It is for all skin types. Excellent for pregnancy stretch marks, cream stretch marks and weight loose or gain stretch marks. The oil have no side effects, visible difference is guaranteed within 14 days of continuous usage and total clearance within two weeks of constant usage. It easily penetrates the skin and replenishes elastin protein of the skin. It is none greasy and using Shalom stretch marks oil will help your skin moisturized and also prevent the appearance of more stretch marks.

30 AED

8% OFFFeatured

Shower Gel, Skin Care

Yong Chin Gold Caviar Whitening Shower Gel 210ml

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Yong Chin Gold Caviar Whitening Shower Gel 210ml

YC Gold Caviar Whitening Shower Gel is a royal rejuvenating gold shower gel cleanses your body mildly without irritation & dryness. Powerful of natural gold helps anti-aging, anti-bacteria and anti-skin inflammation, while keeping moisture balance, promotes healthy skin, smooth and soft, natural rejuvenating and moisture balance.

How to use:

Apply a drop on your wet body gently rub and then rinse off with water.

55 AED

10% OFF

Prettybe Massage Lotion Coco butter 1000ml

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Prettybe Massage Lotion Coco butter 1000ml

45 AED

8% OFFFeatured

Reborn Body lotion Honey Milk 900ml

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Reborn Body lotion Honey Milk 900ml

Packed with fresh ingredients to soften every bit of your body Our hands work hard every day – from tying bows and shoes to opening up, picking up, gesturing and so much more. Lavish them with our rich lotion made with rich cocoa and shea butters, and calming herbal infusions for irresistibly soft skin all year round.

55 AED

9% OFFFeatured

COSRX Oil-Free Ultra-Moisturizing Lotion with Birch Sap 100ml

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COSRX Oil-Free Ultra-Moisturizing Lotion with Birch Sap 100ml

Daily Moisturizer for all skin types

The lotion is quickly absorbed into the skin without leaving any greasy residue, which makes it perfect for anyone with oily and combination skin. For dry skin, COSRX Oil Free Ultra Moisturizing Lotion can be a simple everyday staple as well since birch sap is effective in restoring moisture and maintaining hydration level.

Lightweight, but highly moisturizing

The consistency of COSRX Oil Free Ultra Moisturizing Lotion is very light and non-greasy. Once applied, it penetrates deep into the skin very fast, leaving the skin fresh, soft and silky smooth.

Easy and Hygienic

Pump bottle keeps the product hygiene as there is no need to directly touch the contents of the bottle. Also, it is easier to dispense just the right amount using the pump.

105 AED

PRODUCTS ON SALES

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5% OFFFeatured

Creams, Skin Care

Medicube TXA Niacinamide 15 Serum 30ml

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Medicube TXA Niacinamide 15 Serum 30ml

This luxurious, lightweight serum combines a clinically tested 15% active brightening complex—5% TXA and 10% Niacinamide—to target acne scars, hyperpigmentation, and uneven texture. It absorbs swiftly with a non-sticky, gentle feel, and is fortified with hydrating multi-layer hyaluronic acid, soothing panthenol, barrier-supporting betaine, and calming ingredients such as coral moss extract and Vitamin B12. The formula delivers a radiant, glass-like glow while being low-irritant and fragrance-free, making it suitable for daily use—even on sensitive skin.

95 AED

22% OFFFeatured

ORS Olive Oil Moisturizing Hair Lotion 251ml

Conditioner, Hair Care

ORS Olive Oil Moisturizing Hair Lotion 251ml

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ORS Olive Oil Moisturizing Hair Lotion 251ml

The ORS Olive Oil Incredibly Rich Moisturizing Lotion Formulated with Black Castor Oil, this daily hair lotion restores hair natural moisture balance, imparts long-lasting. Add Shine and provides maximum heat protection. With consistent use, hair will begin to show improved elasticity, hydration and add shine. Suitable for all hair types. Key Features

Conditions while providing maximum heat protection

Provides long-lasting shine with a natural, non-greasy, non-sticky formula

Perfect for Chemically treated, relaxed or thick curly hair types Recommended Use

As a moisturizing heat protectant

As a treatment styler for added elasticity, hydration and shine

Restores moisture to dry, and thirsty hair

Conditions and protects hair from high heat

Recommended for everyday use

Conditions while providing maximum heat protection

Provides long-lasting shine with a natural, non-greasy, non-sticky formula

35 AED

8% OFFFeatured

Eye & Lip Care, Skin Care

LightenUp Anti-Aging Brightening Eye Capsules (30 Capsules)

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LightenUp Anti-Aging Brightening Eye Capsules (30 Capsules)

Introducing our revolutionary single-dose LightenUp Anti-Aging Brightening Eye Capsules vegetable capsules, infused with a potent blend of Argireline and Acetyl Tetrapeptide. These two powerful peptides work in harmony to combat the signs of aging.

Our Argireline Peptide Complex targets puffiness and under-eye bags, enhancing the appearance of your delicate under-eye area. Meanwhile, Acetyl Tetrapeptide-5 smooths, hydrates, and promotes firmness, helping to reduce the appearance of facial lines and wrinkles. Together, these peptides provide a comprehensive solution for a more youthful and vibrant complexion.

Directions: Simply apply the capsule’s contents directly to your skin as an additional treatment or use it as a primer under your makeup for optimal results.

110 AED

10% OFFFeatured

Silky Cool Caviar Revival Luxurious Hair Mask Treatment for Ultimate Rejuvenation 500ml

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Silky Cool Caviar Revival Luxurious Hair Mask Treatment for Ultimate Rejuvenation 500ml

Elevate your hair care with luxurious and unique hair products packed with luxurious caviar essence. These products are formulated to provide extra care and nourishment to your hair and enhance its health naturally, making it more beautiful and shinier. The caviar’s unique properties help to strengthen and revitalize your hair, promoting a healthier and more vibrant appearance in every use.

Nutrient-rich: Packed with vitamins, omega-3 fatty acids, and proteins for nourishment.
Moisturizing: Hydrates and prevents dryness and brittleness.
Strengthens Hair: Proteins strengthen the hair shaft, reducing breakage.
Adds Shine: Imparts natural glossiness and luster to hair.
Antioxidant Properties: Protects against environmental damage and free radicals.
Anti-Inflammatory: Soothes the scalp and reduces irritation.
Lightweight Texture: Suitable for various hair care products without weighing hair down.
Improves Elasticity: Enhances hair’s resilience to styling and environmental stressors.
Luxurious Experience: Provides an indulgent, spa-like sensation.
Restorative Properties: Helps repair and rejuvenate damaged hair for a healthier appearance.

45 AED

14% OFFFeatured

IQueen Classic Wood Small Oval Porcupine Cushion Hair Brush 60x205mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Small Oval Porcupine Cushion Hair Brush 60x205mm

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IQueen Classic Wood Small Oval Porcupine Cushion Hair Brush 60x205mm

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability.

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability. Single nylon bristles with ball tips gently detangle without snagging, while shorter bristles add shine and control. Heat-resistant ionic nylon reduces frizz, locks in moisture, and enhances shine. Ideal for detangling and grooming all hair types and textures.

Oval Shape, Small Size, Overall Width: 60mm, Length: 205mm

60 AED

25% OFFFeatured

Melano Skin Whitening and Even Skin Tone Serum 50ml

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Melano Skin Whitening and Even Skin Tone Serum 50ml

It lightens and unifies skin tone and removes blemishes and pigmentation

Suitable for sensitive, oily and normal skin

Skin-brightening vitamin C derivative penetrates the skin to go deep into the cells, controlling melanin production and preventing age spots and freckles.

30 AED

25% OFFFeatured

Queen Elisabeth Cocoa Butter Soap 200g

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Queen Elisabeth Cocoa Butter Soap 200g

Queen Elizabeth beauty soap is especially formulated to give your skin an even tone and a silky soft feel.

Queen Elizabeth beauty soap is rich in cocoa butter, to nourish Discover the full range of Queen Elizabeth products.

15 AED

13% OFFFeatured

Mielle Pomegranate & Honey Detangling Shampoo 355ml

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Mielle Rosemary Mint Clarifying Sugar Scalp Scrub 170ml

Rosemary Mint Clarifying Sugar Scalp Scrub uses gentle sugar granules to exfoliate and remove impurities. This treatment also removes oil and product buildup to refresh and revitalize the scalp.

Key Benefits

Pre-Shampoo scalp scrub

Gently exfoliates the scalp

Revives & refreshes the scalp

Removes scalp impurities and product build-up

Nozzle tip can be used to part the hair before application

Refreshing fragrance

NO NO’s: parabens, sulfates, paraffins, mineral oil, DEA

65 AED

3% OFFFeatured

Conditioner, Hair Care

Difeel Pomegranate & Manuka Honey Sulfate-Free Conditioner 1000ml

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Difeel Pomegranate & Manuka Honey Sulfate-Free Conditioner 1000ml

Introducing Difeel Pomegranate & Manuka Honey Conditioner, meticulously crafted to replenish and rejuvenate your hair with every use. Enriched with the natural goodness of pomegranate extract and pure manuka honey, our sulfate-free conditioner offers a nourishing blend specially formulated to address the needs of damaged hair.

Indulge in the deep hydration and fortifying power of our conditioner as it works to infuse moisture into thirsty strands, leaving hair irresistibly soft and supple. The potent combination of pomegranate and manuka honey helps to strengthen weakened hair, restoring resilience and vitality from root to tip.

Designed to stimulate hair growth, our unique formula nourishes the scalp and promotes optimal conditions for healthy follicle function. Pomegranate extract, renowned for its antioxidant properties, revitalizes the scalp, encouraging the growth of strong, luscious locks.

195 AED

11% OFFFeatured

Gluta Secret Lightening Cream 300g

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Gluta Secret Lightening Cream 300g

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Wody lotion ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

40 AED

GIFT SET

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20% OFFFeatured

Lotion, Skin Care

Bioskin Lightening Body Lotion 150ml

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Bioskin Lightening Body Lotion 150ml

Bioskin Body Lotion moisturizes and lightens your skin gradually. The pomegranate extracts it contains enhance its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

20 AED

13% OFFFeatured

Hair Care, Hair Gel & Spray

Silky Cool Anti Dandruff Hair Gel 1000ml

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Silky Cool Anti Dandruff Hair Gel 1000ml

Helps the scalp naturally regulate its moisturizing system. It attracts moisture to the scalp and holds it in while also taming frizz and the key property is it prevents scalp and hair from dandruff.

35 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Roll On

Dove Anti-Perspirant Roll On Fresh Cucumber & Green Tea 50ml

Dove Anti-Perspirant Roll On Fresh Cucumber & Green Tea 50ml

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Dove Anti-Perspirant Roll On Fresh Cucumber & Green Tea – 50ml

Fantastically fresh green tea and cucumber scents

• 0% alcohol*

• Provides excellent underarm care

• Contains ¼ moisturising cream for beautifully soft and smooth underarms

• Glides on easily

• Helps delicate underarm skin to recover from irritation caused by shaving
Nothing quite beats a nice cold shower in the morning to really get us going and help us to feel clean and hygienic, does it? If only we could bottle that feeling and keep it with us all day long, right? Well now you can, with Dove Go Fresh Cucumber & Green Tea Roll-on Antiperspirant. The super-fresh scent is just what you need to extend that shower-fresh feeling throughout the day.

ديودرنت

And it isn’t just a refreshing scent that makes Dove Go Fresh Cucumber & Green Tea Roll-on Antiperspirant such a good choice for the start of your day. As well as our reliable Dove antiperspirant deodorant formula, it also contains ¼ moisturising cream to help your delicate underarm skin to recover from irritation caused by shaving. You’ll have beautifully soft and smooth underarms in just three days.

So keep your Dove Go Fresh Green Tea & Cucumber Roll-on Antiperspirant Deodorant handy for when you hop out of the shower in the mornings – it’s perfect for giving you a bit of added ‘zing’.

• Staying fresh
Apply Dove Go Fresh Cucumber & Green Tea Roll-on Antiperspirant directly to your skin in roll-on form, and it’ll keep you feeling fresh all day long, with up to 48-hour protection

• Underarm care
If you’re after nourished, beautiful underarm skin, Dove Go Fresh Cucumber & Green Tea Roll-on Antiperspirant delivers underarm care with our ¼ moisturising cream, leaving you with beautifully soft, smooth underarms

• Pairing with a perfume
The clean, fresh green tea and cucumber scent in this Dove antiperspirant is great alone, but is also perfect for enhancing similar notes in your perfume. Try pairing it with a delicate scent with notes of apple or grapefruit

• 0% alcohol protection
If you’re looking for an alcohol-free antiperspirant deodorant, this has you covered on that front, too – it contains 0% alcohol, to help reduce irritation

25 AED

14% OFFFeatured

Vitamin White Cleanser Lotion with Vitamin Cocktail 50ml

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Vitamin White Cleanser Lotion with Vitamin Cocktail 50ml

Vitamin White Body Lotion, with a fruit cocktail, is a clarifying and anti-impurity complex. It offers the face delicious comfort with preserved clear skin and complexion.

Application

Apply to clean, dry skin using light patting motions, or soak a cotton pad and pass it over the face and neck before the usual treatment cream. Avoid the eye area. Full use of the range is recommended.

30 AED

8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Sweet Almond Oil 964ml

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Now Foods Solutions Sweet Almond Oil 964 ml

Condition: For skin in need of clean and natural nourishment, as a moisturizer or for massage.

Solution: 100% Pure Almond Oil is a natural oil that’s perfect for nourishing and reviving any skin type. Almond oil is easily absorbed and won’t clog pores, promoting clear, soft, healthy-looking skin. This natural skin-nourishing oil is ideal for the entire body. Almond oil is a natural oil derived from pressed almonds. Vegetable-derived oils date back to Biblical times, when they were mixed with fragrant herbs to create traditional ointments.

120 AED

10% OFF

PrettyBe Hot Oil Cream Keratin 1000ml

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45 AED

11% OFFFeatured

Skin Doctor Collagen Hair Serum 300ml

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Skin Doctor Collagen Hair Serum 300ml

Supports healthy hair structure, helps repair split ands and breakage.

Skin Doctor Collagen Hair Serum helps seal split ends, smoothens and protects the dry and damaged hair from environmental elements and chemical treatments.

How to use:

Apply few drops of serum on your palm, rub them together and massage gently from roots to tips of your hair. Can be used for dry hair (for styling and wet hair for manageability).

85 AED

20% OFFFeatured