Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Makari Gentle Hydrating Baby Soap 155gm

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Makari Gentle Hydrating Baby Soap 155gm

Delicate and mild, the Gentle Baby Bar Soap is enriched with Shea Butter and Sweet Almond oil to provide the cleansing that your precious baby needs without overdrying the most delicate of skin. The safest way to care for your baby, the specially formulated soap will keep your sweet baby’s skin supple, hydrated, and clean.

Recommended for delicate and sensitive skin types-
-Use daily at bathtime.
-Wet baby’s body with lukewarm water
-Gently rub wet soap over skin while avoiding the eye area.
-Rinse carefully, Dry gently.

70 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Bio Gold Cream 4in1 Brightening & Anti-Aging with Gold Dust

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Biocos Bio Gold Cream 4in1 Brightening & Anti-Aging with Gold Dust

Enhances Skin Texture: Infused with Gold Dust and Alpha Arbutin, this cream smooths skin, minimizes roughness, and promotes a radiant, flawless complexion.
Reduces Fine Lines & Wrinkles: Boosts collagen production with Kojic Acid and Vitamin B, helping to firm skin and diminish visible signs of aging.
Brightens & Evens Skin Tone: Mulberry and Curcumin Extracts work to fade dark spots and hyperpigmentation, leaving your skin luminous and balanced.
Deep Hydration & Nourishment: Vitamin B and Titanium Dioxide provide intense hydration, strengthening the skin barrier for plumper, more youthful-looking skin.
Anti-Aging & Revitalizing Care: A powerful blend of active ingredients rejuvenates tired skin, reduces dullness, and restores elasticity for a younger, healthier glow.

30 AED

18% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Sandal Extra Brightening HD+ Beauty Cream 8 in 1 Formula

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Sandal Extra Brightening HD+ Beauty Cream 8 in 1 Formula

Achieve a radiant and even-toned complexion with Sandal Extra Brightening HD+ Beauty Cream. This 4-in-1 skincare solution includes a beauty cream, soap, capsule, and serum, working together to reduce pigmentation, scars, and acne spots. Enriched with powerful brightening and nourishing ingredients, it deeply hydrates and rejuvenates your skin, leaving it smooth, glowing, and youthful. Perfect for daily use, this all-in-one beauty kit is your key to flawless skin. Embrace the glow with Sandal Extra!

45 AED

13% OFFFeatured

Skin Doctor Herbal Vitamin C Facial Serum 50ml

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Skin Doctor Herbal Vitamin C Facial Serum 50ml

A potent brightener and elasticity booster free from silicone, mineral oils, paraben and synthetic colorants.

A premium facial serum by Skin Doctor is an ideal serum to soothe and calm the skin. Vitamin C facial serum is an excellent nourishing treatment which contains natural Niacinamide, Allantoin and Hyaluronic Acid which act as a whitening agents and reduce stain, freckles and help to improve uneven skin tone. Vitamin C contains powerful antioxidants to neutralize free radicals from external environment and makes the skin visibly smooth and natural looking.
This serum provides long-lasting support and whitening to the skin, improves the look of dull, tired and prematurely aging skin.
– Free of silicone
– Free of mineral oils.
– Free of paraben.
– Free of steroids.
– Free of synthetic colorants.
This product is suitable for all skin types including sensitive skin.

35 AED

13% OFFFeatured

Xtreme Collection Lavender & Menthol Foot Scrub 500ml

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Xtreme Collection Lavender & Menthol Foot Scrub 500ml

Exfoliates rough, callused foot skin. Leaves feet soft, smooth and refreshed with a cooling sensation.

How to use

Massage in circular movements over wet feet and wash off with warm water.

35 AED

5% OFFFeatured

ACM Symbionix Trio Anti-Irritation Cream 40ml

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ACM Symbionix Trio Anti-Irritation Cream 40ml

ACM’s Sebionix Trio Cream is a specialized product for oily and acne-prone skin, helping to reduce redness and irritation thanks to its soothing and anti-inflammatory formula. It improves the appearance of skin, reduces impurities, and regulates oil production, making it ideal for daily use.

Features:

Soothes the skin and reduces irritation and redness.
Reduces the appearance of blemishes such as pimples and blackheads.
Regulates sebum secretion for a healthy-looking complexion.
Contains soothing and antibacterial ingredients.
Light on the skin and quickly absorbed, without a greasy feel.
Suitable for oily and combination acne-prone skin.

How to use :

Apply to clean, dry skin, once or twice daily as needed.
Gently spread over affected areas until fully absorbed.
Use in conjunction with your daily skincare routine for best results.

Warnings:

For external use only.
Avoid contact with eyes, and in case of contact, rinse thoroughly with water.
In case of severe irritation, discontinue use and consult a dermatologist.

95 AED

18% OFFFeatured

Fair & White Original Olive Exfoliating Cleansing Soap 200g

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Fair & White Original Olive Exfoliating Cleansing Soap 200g

Exfoliates dull skin without drying or irritating. Cleanses moisturize and soothe skin with Olive Oil. Reveals instant glowing skin. Best if used on the body, too harsh for the face.

45 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Tea Tree Oil 150ml

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Mamado Aromatherapy Natural Tea Tree Oil 150ml

Mamado Aromatherapy Natural Tea Tree Oil is for cleansing, purifying and renewing. Conditions are acne, athlete?s foot, skin cuts, burns and infections. Naturally therapeutic Mamado Natural Tea Tree Oil is an essential part of your medicine kit. This pharmaceutical grade oil has long been known for its medicinal properties and has been used for years as a natural antiseptic, anti-bacterial treatment for skin disorders.

40 AED

14% OFFFeatured

ActiveX Gold Face & Body Scrub 500ml

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ActiveX Gold Face & Body Scrub 500ml

Experience the luxurious radiance of ActiveX Face & Body Scrub 500ml in the Gold variant. This indulgent scrub is infused with gold particles, known for their rejuvenating properties. It gently exfoliates and revitalizes the skin, leaving it looking radiant and refreshed. Elevate your skincare routine with the opulence of gold and indulge in a rejuvenating experience with ActiveX Face & Body Scrub Gold.

30 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Calming Rose Fragrance for Muscle Relaxation & Moisture Massage Oil 500ml

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Silky Cool Calming Rose Fragrance for Muscle Relaxation & Moisture Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

PRODUCTS ON SALES

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13% OFFFeatured

Conditioner, Hair Care

Reborn Hair Conditioner & Balsam with Collagen 1000ml

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Reborn Hair Conditioner & Balsam with Collagen 1000ml

Soft, hydrating and scent-sational. The balsam-cream performs a tonifying action because of vegetable extracts and a restructuring action due to the presence of cationic substances which permit easy combing and bring softness to the hair, taking away the static electricity and leaving the hair shiny. For a versatile leave in hair conditioner, and it’s great for brazil keratin / collagen / Botox treatment of hair.

65 AED

16% OFFFeatured

Shower Gel, Skin Care

Fair & White Original Glutathione Shower Gel 940ml

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Fair & White Original Glutathione Shower Gel 940ml

Radiant and revitalized skin, Creamy foam with a revitalizing fragrance that perfectly cleanses the skin, removes dead cells and impurities, and rejuvenates the skin, For soft, beautifully clear, smooth skin and a radiant complexion.

80 AED

18% OFFFeatured

EZColor For Men M2 Real Black Permanent 80gm

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EZColor For Men M2 Real Black Permanent

Bigen EZ Color for Men works on both your hair and beard with excellent gray hair coverage. EZ Color won’t stain skin, doesn’t drip and provides a natural looking color that lasts. EZ color’s cream formula is easy to apply. Simply comb EZ Color into your hair or beard, wait 10 minutes, then rinse. EZ Color for Men comes in two re-sealable tubes, which means you use what you need, and save the rest for touch-ups or your next hair color application.

Easy, comb-in application

No Stains. No Mess. Bigen EZ Color leaves no trace behind; just a natural, younger-looking you. No tell-tale stains on skin, no messy clean up! Just natural looking color every time. Simply squeeze the cream from both tubes onto the included applicator comb, and comb in. You won’t believe how easy it is to get great results.

45 AED

14% OFFFeatured

Eveline Strawberry Regenerating Skin Hand Balm 50ml

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Eveline Strawberry Regenerating Skin Hand Balm 50ml

The Eveline Strawberry Regenerating Skin Hand Balm is a rich, nourishing hand cream designed to restore and regenerate dry, damaged hands.

Infused with strawberry extract and other natural ingredients, this balm provides deep hydration, protection, and a soothing effect, leaving your hands soft, smooth, and revitalized.

Hydrating Formula.
Rich in Antioxidants.
Softens and nourishes hands.
Sweet Strawberry Scent.
Non-Greasy, Fast-Absorbing.

30 AED

11% OFFFeatured

Veet Gold Turmeric Super Whitening Peeling Gel 320ml

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Veet Gold Turmeric Super Whitening Peeling Gel 320ml

This Veetgold Turmeric peeling gel contains an extract of Turmeric and ingredients which can brighten skin and it is a rich moisturizing essence to cleanse and nourishes skin, leaving skin fresh and moisturized.

Veetgold Turmeric Whitening body repair Peeling Gel- Anti dark spot.

Turmeric Super Whitening Peeling Gel Body Repair And Anti Dark Pots And Anti Aging .

40 AED

25% OFFFeatured

Toujours Jeune Corrot Skin Corrector Soap 190gm

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Toujours Jeune Corrot Skin Corrector Soap 190gm

Nourishing, protective and regenerating, Toujours Jeune Carotte soap is recommended for dry and sensitive skin. It protects the epidermis against external aggressions such as wind, cold or pollution.

Precautions

Toujours Jeune soap is recommended for all types of skin. On the other hand, stop using it in case of allergy. Prohibited from applying it to children under 12 years old.

15 AED

14% OFFFeatured

Skin Doctor Anti Stretch Mark Ampoules 5ml x 10

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Skin Doctor Anti Stretch Mark Ampoules 5ml x 10

Works to tighten the skin and get rid of those stretch marks while restoring its natural elasticity and suppleness properties.

Skin Doctor Anti Stretch Mark Ampoule Stimulates the metabolism of collagen and elastin fibre and helps it to regenerate. It is an ideal solution for reduction and prevention of stretch mark.

60 AED

20% OFFFeatured

Pure Indian White Whitening Lotion 500ml

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Pure Indian White Whitening Lotion 500ml

Pure Indian White Whitening Lotion is formulated with Glutathione 50G injection to enhance skin whitening process and the skin a beautiful glow.

Pure Indian White Whitening Lotion Ingredients

Propylene glycol, Glycerin, Sodium Metabisulfate, Vitamin E, AHA, Fragrance, EDTA, Cetyl Alcohol, Dimethicone, Gluta Terminal White+

40 AED

8% OFFFeatured

Moisturizers, Skin Care

Shea Moisture African Black Soap Balancing Moisturizer 57gm

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Shea Moisture African Black Soap Balancing Moisturizer 57gm

This lightweight moisturizer, blended with time-honored natural beauty secrets, African Black Soap and Fair Trade Shea Butter, helps keep oily to combination skin hydrated and balanced.

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

After cleansing, toning, and applying serum, gently blend on face and neck using upward, circular motions.

60 AED

9% OFFFeatured

EOS Shea Better 24H Moisture Body Lotion Fresh & Cozy 473ml

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EOS Shea Better 24H Moisture Body Lotion Fresh & Cozy 473ml

Shea Better™

Our 24H body lotion with instantly moisturizing Shea Oil + lasting protection Shea Butter quickly absorbs for 24-hour hydration.

Fresh & Cozy

Morning light, dewy cassis & sheer musk.

Say Hello To…

Fast-Absorption
Lightweight
Soft Skin
Sustainable Shea

Say Goodbye To…

Greasiness
Heaviness
Sticky Residue

150 AED

GIFT SET

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9% OFFFeatured

Lotion, Skin Care

Olive Babies Nourishing Nursery Lotion 414ml

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Olive Babies Nourishing Nursery Lotion 414ml

Help your baby’s skin stay naturally healthy with Olive Babies Nourishing Nursery Lotion. This nourishing blend of argan oil and oatmeal helps gently moisturize, soothe and comfort your little one’s precious skin. The phthalate-free, paraben-free and mineral oil-free formula makes massage time a precious bonding experience for you and your little baby.

100 AED

25% OFFFeatured

Glow Bliss Half Cast Super Instant Whitening Strong Whitening Milk 500ml

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Glow Bliss Half Cast Super Instant Whitening Strong Whitening Milk 500ml

Glow Bliss Half Cast Super Instant Whitening Strong Whitening Milk is a 500ml body milk designed for a targeted body-care routine focused on brighter, smoother and more even-looking skin.

The product label highlights Alpha Arbutin, L-Glutathione, Kojic Acid, Salicylic Acid and Retinol. It is presented as a strong whitening milk suitable for all skin types, with SPF 50+ PA+++ stated on the packaging.

Key Features:

• Glow Bliss Half Cast formula
• Super Instant Whitening Strong Whitening Milk
• Contains Alpha Arbutin
• Contains L-Glutathione
• Contains Kojic Acid
• Contains Salicylic Acid
• Contains Retinol
• Designed for body care
• Helps moisturize and condition the skin
• Supports a brighter and more even-looking complexion
• SPF 50+ PA+++ stated on the packaging
• 500ml / 17.3 fl. oz.

How to Use:

Apply an appropriate amount evenly to clean, dry body skin and gently massage until absorbed.

For best results, use consistently as part of your regular body-care routine.

Avoid contact with the eyes and do not apply to broken or irritated skin. Patch test before first use and discontinue if significant irritation develops.

Because the label lists retinol and salicylic acid, use according to the manufacturer’s directions and consider appropriate daytime sun protection.

For external use only.

150 AED

10% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris Active Harmonie Repair Extreme Lightening Cream Gel 50gm

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QEI+ Paris Active Harmonie Repair Extreme Lightening Cream Gel 50gm

In the range Active Harmonie, QEI+ has elaborated a lightening cream-gel body and face based on a cocktail of plant extracts. your skin will be brighter and unified. Its texture, light and easy to apply, is enriched with carrot extract.

135 AED

3% OFFFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo

Sulfur 8 Kids 2-in-1 Conditioning Shampoo 400ml

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Sulfur 8 Kids 2-in-1 Conditioning Shampoo 400ml

Sulfur8 Kids Conditioning Shampoo 400Ml is a professional-quality shampoo designed specifically for children’s hair. Formulated by Sulfur8 Kids, this shampoo gently yet effectively cleanses the scalp and hair, removing build-up, excess oils and impurities without stripping away essential moisture.

Regular use leaves hair feeling clean, refreshed and noticeably healthier. The formula works to balance the scalp while nourishing each strand from root to tip, resulting in softer, more manageable hair with improved shine.

How to use: Apply a generous amount to wet hair, massage into the scalp and work through to the ends. Leave for 1–2 minutes before rinsing thoroughly. Follow with a conditioner for best results.

195 AED

8% OFF

Paw Paw Booster Lightdrop Radiance Activating Serum Papaya Extract

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Highlights:

Paw Paw Booster Lightdrop Radiance Activating Serum Papaya Extract

Strengthens the clarifying action of treatments

Activates the radiance of the complexion

Refines the skin texture

Effectively corrects resistant pigment spots A uniform complexion that radiates

230 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Secret Blonde 250ml

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Highlights:

Ella James Body Mist Secret Blonde 250ml

Refreshing body mist enriched by captivating aroma infused with moisturising Aloe Vera, leaving your body feeling soft and smooth!

Secret Blonde – A Revitalising blend of apple, vanilla and sandalwood!

25 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Grapes 500ml

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Highlights:

Pretty Cowry Face Scrub Cream Honey, 500ml

45 AED

30% OFFFeatured

Alatar 100% Batana Hair Oil

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Highlights:

Alatar 100% Batana Hair Oil

35 AED

3% OFFFeatured

Q7 Paris Carrot Skin Lightening Body Lotion 500ml

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Highlights:

Q7 Paris Carrot Skin Lightening Body Lotion 500ml

Beautiful bright skin is here! The Q7 Paris Carrot Skin Lightening Body Lotion is one of the Q7 Paris hero products.

Formulated for all skin types, prevents dryness, lightens dark spots.
Reduces blemishes, acne scars. Evens tone, smoothens skin, fades discolorations.
Regulates melanin production, prevents water loss. Botanical extracts, carrot oil.
Daily use for firm, brilliant skin. Combine with Q7Paris products for better results.
Loved by customers for skin lightening, moisturizing. Specially formulated for all skin types.
Achieve youthful, even skin. Confidence in your skin is true beauty.Use twice daily.

195 AED

8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Aloe Vera & Avocado 350gm

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Joji Secret Young Silky Salt Scrub Aloe Vera & Avocado 350gm

Pamper your skin with our rejuvenating Silly Salt Scrub, infused with the natural goodness of Aloe Vera and Avocado.
This luxurious scrub combines Micro Salt crystals for effective yet gentle exfoliation,
Sloughing away dead skin cells to reveal a smoother, brighter complexion.
Enriched with Vitamin E and powerful moisturizers, it doesn’t just exfoliate it nourishes and hydrates,
Leaving your skin feeling incredibly soft, supple, and silky smooth.

Key Benefits:

Gentle Exfoliation: Micro Salt crystals provide a thorough but non-abrasive clean.
Deep Moisturization: Aloe Vera and Avocado work together to hydrate and nourish the skin.
Antioxidant Boost: Vitamin E helps to protect and soothe the skin.

How to Use:
In the shower, massage a generous amount onto wet skin in circular motions.
Rinse thoroughly to reveal soft, glowing skin.

23 AED