Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

EOS Shea Better 24H Moisture Body Lotion Toasted Marshmallow 473ml

Lotion, Skin Care

EOS Shea Better 24H Moisture Body Lotion Toasted Marshmallow 473ml

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EOS Shea Better 24H Moisture Body Lotion Toasted Marshmallow 473ml

Our 24H moisture body lotion with instantly moisturizing Shea Oil + lasting protection. Shea Butter quickly absorbs for a luxurious, silky-smooth hydration.

Toasted Marshmallow

Toasted marshmallow, caramelized sugar, smoky birch.

150 AED

5% OFFFeatured

PanOxyl Acne Foaming Wash 10% Benzoyl Peroxide Maximum Strength 156gm

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PanOxyl Acne Foaming Wash 10% Benzoyl Peroxide Maximum Strength 156gm

Do you suffer from acne? This PanOxyl foaming wash is the perfect solution.

It contains benzoyl peroxide, an antibacterial ingredient, for clear skin.

It helps reduce existing acne and prevents the formation of new ones to give you perfect skin.

A soap-free skin cleanser formulated with 10% benzoyl peroxide, the highest concentration without a prescription, that helps fight acne bacteria and reduce inflammation.
Fights acne on the face, chest and back.
Kills more than 99% of acne-causing bacteria.
Effective and fast result.
Recommended by dermatologists.
Gentle formula on the skin.
Contains moisturizing ingredients, including glycerin.
Deeply cleanses pores.

95 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Ambar Beauty Cream With 2 Free Serums

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Ambar Beauty Cream With 2 Free Serums

Boost hydration, nourishment & revitalize damaged skin
Diminishes acne, impurities, dark circles, spots, blemishes & freckles
Improves firmness & eliminates pollution from the skin
Protects the skin from harmful sun’s rays & combats free radicals
Fixes dullness to provide skin a radiant moisturized glow

30 AED

6% OFFFeatured

Some By Mi AHA. BHA. PHA 30 Days Miracle Toner 150ml

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Some By Mi AHA. BHA. PHA 30 Days Miracle Starter Large Edition 4Pieces

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter:

The AHA, BHA, PHA set contains 10,000 ppm of natural tea tree extract and the AHA, BHA, PHA ingredients to have bright, clean, and moisturized skin.
Gently removes dead cells and skin waste piled over the skin.
The soap gently exfoliates and cleanses your skin.
The toner cleans the pore and moisturizes your skin.
The serum hydrates, prevent moisture loss and remove waste from the skin.

The Set Contains:

Cream – 60g
Toner – 150ml
Serum -50ml
Soap – 106g

The cream contains abundant natural ingredients so it deeply moisturizes and smooths skin.

How to use:

Use cleansing soap for deep cleansing of the pore.
Use Miracle toner to wipe off the dry flakes.
Use Miracle Serum to calm down skin irritation.
Use Miracle Cream to firm up the skin barrier.

80 AED

14% OFFFeatured

Betnovate Cream Reduce Skin Allerg 30gm

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Betnovate Cream Reduce Skin Allerg 30gm

Betnovate anti-inflammatory cream is used to treat a variety of skin conditions that cause inflammation or irritation. This medication is a derivative of topical corticosteroids and works to reduce inflammation, swelling, and irritation of the skin, which helps improve symptoms associated with inflammatory skin conditions such as eczema and psoriasis, skin allergies caused by external factors, chronic rashes or itching, atopic dermatitis, and relieving redness resulting from some skin diseases. Betnovate should be used according to the doctor’s instructions, as its incorrect use or prolonged use may lead to side effects or complications.

30 AED

10% OFFFeatured

Yong Chin Lemon Whitening Facial Toner 110ml

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Yong Chin Lemon Whitening Facial Toner 110ml

Smoothens the appearance of your skin while letting your pores shrink and blocks out future break-outs.

YC Lemon Whitening Facial Toner gently rinses away all traces of makeup and tightness pores to help reduce oiliness, contains pure mineral water and cucumber extract to fragrantly refresh your skin, soothe minor skin irritation. it also contains the natural moisturizing ingredient to keep skin moist and supple.
Lemon Extract Benefits:
– Excellent stabilizer for Vitamin A & E, helps maintain clarity and youth of your skin.
– Excellent astringent make skin softener.

45 AED

13% OFFFeatured

Skin Doctor Strawberry Face & Body Scrub 500ml

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Skin Doctor Strawberry Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Strawberry Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural strawberry to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

14% OFFFeatured

Precious Skin Alpha Arbutin 3 Plus Bar Soap Whitening Skin 80gm

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Precious Skin Alpha Arbutin 3 Plus Bar Soap Whitening Skin 80gm

Description: The Alpha Arbutin 3plus Bar Soap contains active ingredients that help lighten and purify the skin. It has a rich formula that reduces pigmentation and dark spots, giving the skin a natural glow. Use it daily for smoother, clearer, and revitalized skin.

Benefits:

Contains Alpha Arbutin that helps lighten the skin and reduce pigmentation.
Purifies the skin and removes dark spots.
Evens out skin tone and gives a natural glow.
Enhances skin elasticity and smoothness.
Suitable for all skin types.

How to Use:

Wet your skin with water, then apply the soap to your skin.
Gently massage the soap to create a rich lather.
Rinse thoroughly with water.
Use daily for the best results.

30 AED

18% OFFFeatured

Shower Gel, Skin Care

Cocopulp Lightening Shower Gel 1000ml

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Cocopulp Lightening Shower Gel 500ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

45 AED

5% OFFFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Extreme Argan & Carrot ( Body Lotion, Serum & Soap ) 3-pc Set

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Makari Extreme Argan & Carrot ( Body Lotion, Serum & Soap ) 3-pc Set

This extreme carrot and argan oil gift set will clarify, unify and illuminate your complexion with this 3-pc body radiating collection. Formulated with our most advanced botanical brighteners, this gift-set effectively treats hyperpigmentation reviving skin tone’s unblemished brilliance and returns complexion to a beautiful, glowing appearance.

Recommended for all skin types except sensitive.

Toning Cream used on face recommended for dry, normal and maturing skin types only.

3-pc Extreme Toning Set Includes:

Exfoliating Soap: Cleanse and exfoliate skin daily, morning and night

Lightening Serum:

Target severly darkened pigmented areas such as dark spots, scars, blemishes, age spots

Mix a few pumps with with toning milk, gel or cream to boost lightening

Toning Milk: Tone and moisturize body unifying complexion. Body only product. Do not apply to face or neck.

Caution: The Extreme collection is not recommended for sensitive skin types or first time users of Makari products. The formulas are very powerful and may cause irritation, inflammation or outbreaks. If irritation, inflammation or outbreaks occur, discontinue use immediately. We recommend first time users to start with the Naturalle or Classic Bright Skin collections before progressing to the Extreme collection.

1,145 AED

PRODUCTS ON SALES

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7% OFFFeatured

Shower Gel, Skin Care

Fruit Of The Wokali Nourishing And Activating Shower Gel With Pure Milk Essence 1300ml

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Fruit Of The Wokali Nourishing And Activating Shower Gel With Pure Milk Essence 1300ml

Fruit of the Wokali Shower Gel – Fashion Milk (Nourishing & Activating)

Product type: Nourishing and activating shower gel / Professional care body wash

Main ingredients: Pure Milk Essence and Active Moisturizing Agents.

Main benefits:

Deep and Balanced Cleansing: Effectively removes dirt and excess oil while maintaining the skin’s natural moisture balance.
Double Hydration: Its formula with milk essence softens and moisturizes twice over, guaranteeing long-lasting care that prevents dryness.
Oil Control: Helps regulate oil secretion during application, leaving the body with an exquisite and smooth texture.
Non-Greasy Texture: When applied, the skin feels fresh, comfortable and light, without heavy residue after rinsing.
Activating Effect: Revitalizes the appearance of the skin, leaving it looking healthy, “fair” and renewed.
Continuous Aromatherapy: Its light and elegant fragrance adds an aromatic atmosphere that lasts on the body throughout the day.

65 AED

29% OFFFeatured

Creams, Personal Care, Skin Care

Valera Massage Cream Stretch Marks

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Valera Massage Cream Stretch Marks

25 AED

20% OFFFeatured

Every Strand Shea & Coconut Oil Deep Moisture Hair Masque 425gm

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Every Strand Shea & Coconut Oil Deep Moisture Hair Masque 425gm

Every Strand Shea & Coconut Oil Deep Moisture Hair Masque is essential for obtaining silky, shiny and seductive hair. The rich and creamy blend of Shea Butter & Coconut Oil repairs damage caused by heat from styling tools, coloring, perming and other chemicals. For all hair types
Damage control for all hair types
Absorbs quickly
Hydrates hair
Repairs damage
For all hair types
No Parabens

60 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Olive Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Olive Essential Oils for Brightening and Moisturising 118ml

Olive Oil: Promote blood circulation, improve digestive system function, protect the skin, improve endocrine system function, the benefit to the skeletal system, anti-cancer effect, anti-radiation effect, anti-aging, antibacterial and anti-inflammatory.

35 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Virginity & Sensitive Area Cleansing Soap

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Valera Virginity & Sensitive Area Cleansing Soap

10 AED

13% OFFFeatured

Ujooba Anti Hairfall Shampoo Coconut 400ml

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Ujooba Anti Hairfall Shampoo Coconut 400ml

Nourish and repair your hair with Ujooba Anti-Hairfall Shampoo, infused with the richness of Coconut. This shampoo is specifically formulated to reduce hair fall while deeply hydrating and restoring hair health. Coconut oil is known for its moisture-locking properties and ability to repair damaged hair. Use daily to keep your hair soft, shiny, and protected from breakage.

Key Features:

Infused with Coconut oil to hydrate and restore hair.
Reduces hair fall and strengthens hair strands.
Moisturizes dry and damaged hair.
Suitable for all hair types.
Available in a 400ml bottle for everyday use.

How to Use:
Apply to wet hair, lather, and massage into the scalp. Rinse thoroughly. For best results, follow with Ujooba Nourishing Conditioner.

35 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Olive Oil 40ml

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Difeel Luxury Moisturizing Hand Cream Olive Oil 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Olive Hand Cream:

Refreshes, deeply moisturizes and nourishes the skin
Protects the skin from damaging radicals and aging
Contains Rose Hydrosol water with helps control sebum productions
Nourishes the skin with natural ingredients

70 AED

14% OFFFeatured

Pain Relief, Personal Care

Skin Doctor Neck & Shoulder Cream 50gm

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Skin Doctor Neck & Shoulder Cream 50gm

Relief of stressed and tired muscles. Non-greasy feel with vanishing scent, suitable for any social or work situation.

Skin Doctor Neck & Shoulder Cream is a topical analgesic formulated for the temporary relief of minor aches and discomfort of neck and shoulder muscles and joints. The creamy water-based blend of camphor and menthol gives the rub a clean, non-greasy feel while the vanishing scent makes it practical for any social or office situation.

How to use: Gently massage a sufficient amount of the cream onto the affected muscle 2-4 times a day.

30 AED

17% OFFFeatured

Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

Shower Gel, Skin Care

Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

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Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

Get a luxurious bathing experience with Johnson’s Vita-Rich Revitalizing Body Wash with Berry Extract.

Designed to deeply hydrate your skin and leave it feeling fresh all day long.

Enriched with berry extract known for its antioxidant properties.

Helps nourish skin and enhance its natural radiance.

Enriched with moisturizing glycerin.
Maintains skin’s moisture balance.
Softens skin texture.
Gentle creamy texture that turns into lather.
Gently cleanses body of impurities.
Gives skin a silky touch.

Ingredients:

Aqua, Sodium Laureth Sulfate, Cocamidoproplyl Betaine, Glycerin, Sodium Chloride, Rubus Idaeus Fruit Extract, Propylene Glycol, Glycol Distearate, Mel, Laureth-4, Polyquaternium-7, Hydroxypropyl Methylcellulose, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Parfum, Cl 17200, CL 42090, CL 47005.

– What are the ingredients in Johnson’s Vita Rich body wash?

Johnson’s Vita Rich body wash contains glycerin, fruit extracts, and vitamins such as E for hydration, as well as gentle cleansers that leave skin smooth and nourished.

– Is Johnson’s body wash good for sensitive skin?

Yes, Johnson’s body wash is soft and ideal for delicate skin, with a moderate solution that cleans without causing discomfort.

25 AED

11% OFFFeatured

Queeny Cazara Glossing Hair Serum Rosemary

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Queeny Cazara Argan Coconut & Olive Sulphate Free Shampoo

Experience a gentle yet effective cleanse with Queeny Cazara Sulphate-Free Shampoo. This foaming formula is designed to cleanse the hair and scalp without stripping away essential moisture, making it perfect for daily use on naturally textured, relaxed, or bleached hair.

Infused with the nourishing trio-oil blend of Argan, Coconut, and Olive oils, this shampoo helps condition, hydrate, and strengthen dry, brittle strands while maintaining a healthy scalp. Its gentle clarifying action removes styling product buildup and impurities, leaving your hair refreshed, soft, and manageable.

Key Features:

Sulphate-Free Formula: Cleanses without drying out hair or scalp.
Deep Hydration: Infused with Argan, Coconut, and Olive oils to restore moisture.
Gentle Clarification: Removes buildup and impurities while maintaining natural oils.
Strengthens & Softens: Conditions dry, brittle hair for a smoother feel.
Perfect for All Hair Types: Ideal for natural, relaxed, or chemically treated hair.

How to Use:

Apply Queeny Cazara Sulphate-Free Shampoo to wet hair and gently massage into the scalp. Work through the hair, creating a rich lather. Rinse thoroughly and follow with Queeny Cazara Detangle Conditioner for best results.

40 AED

GIFT SET

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11% OFFFeatured

Scrubs, Skin Care

Valera Face & Body Scrub Avocado

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Valera Face & Body Scrub Avocado

40 AED

11% OFFFeatured

Medimix Ayurvedic Brightening Body Lotion 400ml

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Medimix Ayurvedic Brightening Body Lotion 400ml

Medimix Ayurvedic Brightening Body Lotion, made with an Advanced Ayurvedic formula of Kumkumadi Oil, Manjistha, Aloe Vera, Lavender, and other extracts, helps to replenish your skin’s moisture and give it a youthful, bright glow.

40 AED

10% OFFFeatured

JUUCEE Berry Blossom Body Lotion 450ml

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JUUCEE Berry Blossom Body Lotion 450ml

JUUCEE Berry Blossom Body Lotion 450ml is a moisturizing body lotion that helps maintain skin’s hydration and adds softness for a radiant complexion. It features a sweet, delicate, and warm berry fragrance.

45 AED

7% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove Advanced Care Even Tone 72h Deodorant Spray 250ml

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Dove Advanced Care Even Tone 72h Deodorant Spray 250ml

Dove Even Tone Anti-Perspirant Deodorant

Achieve fresh, even-toned underarms with Dove Even Tone Anti-Perspirant Deodorant. Specially formulated to reduce dark spots and uneven skin tone, it delivers powerful protection while deeply caring for delicate underarm skin. Infused with Dove’s signature ¼ moisturizing cream, this gentle, alcohol-free deodorant keeps skin soft, hydrated, and irritation-free. Enjoy long-lasting freshness with a light, clean fragrance that keeps you confident all day.

Key Features

Even Tone Formula: Helps reduce dark spots, revealing smoother and more even-looking underarms.
Gentle on Skin: Enriched with Dove’s ¼ moisturizing cream to nourish and care for sensitive underarm skin.
Alcohol-Free: Prevents dryness and irritation, making it ideal for sensitive skin.
Long-Lasting Freshness: Features a refreshing scent that keeps you clean and confident throughout the day.
Suitable for All Skin Tones: Visibly brightens and smooths the underarm area.

65 AED

25% OFFFeatured

Glupa Glutathione + Papaya Skin Whitening Soap Cucumber Melon Scent 135g

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Glupa Glutathione + Papaya Skin Whitening Soap Cucumber Melon Scent 135g

Skin whitening Product, Skin whitening soap, Glutathione skin whitening soap, skin whitening and lightening Soap, Best skin whitening and skin lightening soap, Anti acne, anti pimple, anti pigmentation

15 AED

25% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Total Care Anti-Dandruff Hair Shampoo 190ml

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Head & Shoulders Total Care Anti-Dandruff Hair Shampoo 190ml

Head & Shoulders’ complete hair care formula for completely dandruff-free hair, leaves your hair soft and refreshed with its triple action formula. It also works to protect and moisturize your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair active and refreshed.

Features:

It improves hair growth faster from the roots.

It cleans visible fats and impurities.

Protects your hair from direct sun damage.

It works to get rid of dandruff stuck to the scalp.

Protects and moisturizes your hair from the ends to the roots.

How to use :

Massage your wet hair carefully, then rinse it with water. Repeat the process when needed.

15 AED

18% OFFFeatured

CBL Moisturizing Skin Lotion 500ml

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CBL Lightening Body Milk 500ml

CBL Lightening Body Milk 500 ml, enriched with lightening active ingredients, nourishes and hydrates the skin while helping to reduce dark spots and even out the complexion. Its soft and light formula penetrates quickly into the skin without leaving greasy residue, providing a feeling of softness and freshness. Applied regularly, this body milk helps reveal more luminous and radiant skin, while leaving it soft, supple and perfectly hydrated. Perfect for daily use after bathing or showering, for visibly more beautiful and even skin

70 AED

8% OFFFeatured

Familia Family Body Cream Lotion Enriched With Vitamin 300ml

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Familia Family Body Cream Lotion Enriched With Vitamin 300ml

FAMILIA cream is enriched with glycerin that protects fragile skins against red spot and other minor irritations and keeps them smooth and soft.Familia cream is a moisturising cream ideal for the whole family. It protects fragile skin from minor redness and irritations and leaves the skin supple and soft
FAMILIA cream is enriched with glycerin that protects fragile skins against red spot and other minor irritations and keeps them smooth and soft.Familia cream is a moisturising cream ideal for the whole family. It protects fragile skin from minor redness and irritations and leaves the skin supple and Soft familia cream is enriched with glycerin that protects fragile skins against red spot and other minor irritations and keeps them smooth and soft.Familia cream is a moisturising cream ideal for the whole family. It protects fragile skin from minor redness and irritations and leaves the skin supple and soft
FAMILIA cream is enriched with glycerin that protects fragile skins against red spot and other minor irritations and keeps them smooth and soft.Familia cream is a moisturising cream ideal for the whole family. It protects fragile skin from minor redness and irritations and leaves the skin supple and soft

55 AED

25% OFFFeatured

Yong Chin Papaya with Black Seed Herbal Soap 100gm

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Yong Chin Papaya with Black Seed Herbal Soap 100gm

A herbal soap for skin brightening and moisturizing.

It contains natural papaya, black seed, and herbal extracts that work on lightening the skin and evening out its tone, thanks to its rich formula of vitamins and moisturizing ingredients for the skin. It helps in rejuvenating the face and highlighting the beauty of the skin.

It is a pH-balanced soap that suits all skin types, for both the face and body. It aids in deep cleansing, evening out the skin tone, and providing a gentle and smooth extended effect.

Directions for Use:

Apply on wet skin, massage to create lather, then rinse thoroughly with fresh water.

It is recommended to use it twice daily.

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15 AED

8% OFFFeatured

Detox & Cleanse, Dietary Supplement, Skin Care, Wellness

Lazel Gluta Pure 2-in-1 Dietary Supplement (30 Soft Gels)

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Lazel Gluta Pure 2-in-1 Dietary Supplement (30 Soft Gels)

Lazel glutathione is a powerful antioxidant, shielding cells from free radical damage that leads to disease and signs of aging. Its antioxidant and anti-inflammatory properties make it beneficial for heart health, cognitive function, and mood. It may also improve concentration and memory. Brightens skin fastest a popular ingredient in beauty products, glutathione causes the body to produce a different type of melanin, which has a brightening effect on the skin. It can be used in serums to reduce skin discolouration and the appearance of age spots. Lazel gluta pure supplement for clear skin more than ever concentrated with glutathione up to 15, 000 mg. Reduce dark spots. With natural skin radiance – helps clear skin- reduce acne and dark spots- make the skin look younger- adjust skin tone regularly directions: take 1-2 soft gels before bedtime.

55 AED