Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Insta White Egg Yolk & Vitamin C Clarifying Shower Gel 500ml

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Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

INSTAWHITE soap, with egg yolk, an excellent active ingredient rich in essential nutrients, is a clarifying treatment that effectively combats dark spots, blackheads, and blemishes. This soap is extremely beneficial for the skin, deeply nourishing it and leaving the complexion visibly brighter.

45 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Clairissime Pure Glycerin 200ml

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Clairissime Pure Glycerin 200ml

Clairissime is 100% plant-based. It restores lost moisture to dry skin and protects against environmental influences such as cold and sun. It can also be used for baby and infant care.

70 AED

13% OFFFeatured

Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

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Dhin Dhin Body Brightening Coffee Face & Body Scrub 521ml

Coffee Face and Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

18% OFFFeatured

Gluta Frozen White Cool Frozen Collagen Lotion Plus 10X Whitening 500ml

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Gluta Frozen White Cool Frozen Collagen Lotion Plus 10X Whitening 500ml

Frozen Lotion that is suitable for all skin types, including AHA, Alpha Arbutin 10 and collagen Vitamin C, which is part of helping to improve the lack of healthy skin. Makes skin whitening, smooth, tighten, decrease wrinkles. Make it pleasant to touch, sparkling aura, not return to being dark. Clear, bright, with aura revealing smooth white skin. New skin obtained from nourishment.

How to use:
Apply lotion to the neck, arm, whole body. For best results, use regularly in the morning without rinsing.

45 AED

22% OFFFeatured

Yoko Baby Soft Aloe Facial Wash 150ml

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Yoko Baby Soft Aloe Facial Wash 150ml

Gentle cleansing gel Cleans dirt and excess oil on the face thoroughly. without causing dry skin With valuable properties from extracts of aloe vera, cactus and chamomile to moisturize the skin. and does not irritate the skin The skin is soft and looks bright, gentle on all skin types.

How to use

Squeeze the gel onto your palm. Mix a little water until foaming. Gently massage over wet face. Then rinse with clean water.

35 AED

13% OFFFeatured

Yong Chin Vitamin C Whitening Face Wash 100ml

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Yong Chin Vitamin C Whitening Face Wash 100ml

Cleanse deeply on the skin pores, remove dead skin cells, repairs and whitens skin, gives refreshing and cooling effect.

YC Vitamin C Whitening Face Wash is formulated with natural extracts. It deeply cleanses the skin pores, removes dead skin cells, repairs and whitens skin giving it a refreshing and cooling effect. Vitamin C & E intensely whiten, minimize fine lines and help reduce the appearance of scars and blemishes for smoother skin.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

13% OFFFeatured

Skin Doctor Vita-C Whitening Toner 250ml

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Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35 AED

12% OFFFeatured

Easy Glow Gold Face Cream Anti Sun Burn & Spots Cream 80gm

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Easy Glow GOLD Face Cream Anti Sun Burn & spots Cream 80gm

Age Spots, Blemishes, Dark Circles, Discoloration, Acne, Lightening, Early Signs of Aging, Dark Spots, Hydration, Nourishing, Radiance, Redness, Regenerating, Restorative, Revitalizing, Skin Firming

75 AED

11% OFFFeatured

Acure Sanding Body Scrub Brightening Body Scrub 177ml

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Acure Sanding Body Scrub Brightening Body Scrub 177ml

Acure Sandpaper Brightening Body Scrub, 177ml, is a radiance-boosting formula that gently purifies and refines the skin, leaving it smooth and radiant while exfoliating dead cells and deep cleansing the pores.

Features:

Gently exfoliates and removes dead skin cells.
Boosts radiance and brightens skin color.
Provides a smooth and refined skin texture.
Contains natural ingredients that are safe for the skin.
Convenient size and easy to use.

How to use:

Wet skin with warm water.
Apply an appropriate amount of scrub to the skin.
Gently massage in circular motions for 2-3 minutes.
Rinse with lukewarm water and gently pat dry with a soft towel.
Best used 2-3 times per week for best results.

Warnings:

Use on healthy skin only.
Avoid contact with eyes; if contact occurs, rinse with water immediately.
Keep out of the reach of children.
Do not use on irritated skin or open wounds.

125 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

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Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

Are you looking for an advanced body scrub that harnesses the power of salt exfoliation combined with the nourishing benefits of carrot extracts for ultimate skin brightening? Discover Double Dose Molato Salt Body Scrub, expertly formulated with a potent Carrot 3X Action to effectively slough away dead skin cells, purify pores, and leave your skin brilliantly radiant.

45 AED

PRODUCTS ON SALES

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29% OFFFeatured

Face Wash, Skin Care, Tubes

Melano Facial Wash With Cucumber & Aloe vera 200ml

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Melano Facial Wash With Cucumber & Aloe vera 200ml

Cucumber & Aloe vera face wash

For all skin types, especially for sensitive skin.

– Gently washes dirt, make-up & other impurities to get fresh & clean skin.

– Calms & moisturizes the skin inflamed or damaged.

– Maintains skin elasticity & tightens pores

Leaves skin clean & supple, with a healthy radiant glow.

Cucumber & Aloe vera face wash contains:

Glycerin, D-panthenol, Cucumber Extract, Aloe vera Extract, Honey.

How to use:

Apply cucumber and aloe vera face wash on wet skin with gentle massage.

Leave it for a minute then rinse well with water.

For best results use it twice daily.

25 AED

11% OFFFeatured

Skin Doctor Gold Lightening Body Lotion Whitening Milk SPF30 400ml

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Skin Doctor Gold Lightening Body Lotion Whitening Milk SPF30 400ml

Skin Doctor Gold Glow Body Lotion is a luxurious and unique blend of best lightening agent’s available to minimize the production of melanin, responsible for the effect of dark skin.
It’s daily use gradually reduces hyperpigmentation.
This formula brightens and lightene your complexion with an intense skin whitening effect on the body.Includes SPF 30

Targets dark circles, spots and other pigmentation problems

85 AED

10% OFFFeatured

Washami 2 in 1 Perfect Straight Garlic Shampoo & Conditioner 750ml

Conditioner, Hair Care, Shampoo

Washami 2 in 1 Perfect Straight Garlic Shampoo & Conditioner 750ml

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Washami 2 in 1 Perfect Straight Garlic Shampoo & Conditioner 750ml

Washami Perfect Straight comes with specially developed straight lock technology along with silk protein. The new formula complemented by a garlic extracts works from the first wash, to keep your hair straighter.

Safety Information

Apply on wet hair and scalp and massage gently, Rinse well and dry with soft towel.

45 AED

14% OFFFeatured

Precious Skin Gold AHA Body Booster Lotion Precious Extra Whitening 250ml

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Precious Skin Gold AHA Body Booster Lotion Precious Extra Whitening 250ml

The AHA Body Booster Lotion offers a luxurious whitening experience by improving skin radiance and providing a smooth, glowing texture. It contains Alpha Hydroxy Acids (AHA) that help exfoliate dead skin cells, promote the growth of new cells, and enhance skin clarity. It is suitable for all skin types.

Benefits:

Exfoliates dead skin cells and stimulates cell regeneration.
Enhances skin radiance, giving a fresh, youthful appearance.
Helps lighten and even out skin tone.
Moisturizes and keeps the skin soft and smooth.
Enriched with nourishing ingredients for healthier-looking skin.
Suitable for all skin types.

How to Use:

Apply an appropriate amount of lotion onto clean skin.
Gently massage until fully absorbed.
Use daily for best results.

30 AED

10% OFFFeatured

Lotion, Skin Care, Sunscreen

Yong Chin Whitening Facial Scrub with Cucumber Extract 450gm

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Yong Chin Whitening Facial Scrub with Cucumber Extract 450gm

Delicately exfoliates dull surface cells, enhances skin radiance,and helps maintain skin moisture.

YC Shower Salt Scrub with Cucumber Extract delicately exfoliates dull surface cells, revealing clean, fresh, and healthy-looking skin. Formulated with natural scrubs and herbal extracts, this facial scrub gently removes dead cells and eliminates complexion dullness, leaving your skin whiter, softer, and smoother. Cucumber extract enhances skin radiance,and helps maintain skin moisture. Perfect for removing makeup residue and keeping your skin smooth, clean, and fresh.

How use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

10% OFFFeatured

Alatar Fenugreek Seeds Plumping Face Serum 30ml

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Alatar Fenugreek Seeds Plumping Face Serum 30ml

Plumping Face Serum for Whitening and Evening Skin Tone

Revive your skin’s youthfulness with Ala Tar’s Fenugreek Seeds Face Serum. This specialized serum is designed to provide a plumping effect while focusing on creating a brighter, more uniform complexion using natural ingredients.

Highlights

Whitening & Evening Tone: Specifically formulated to lighten and unify skin color, giving you a radiant and clear look.
Plumping Effect: Helps give your face a fuller, firmer, and more rejuvenated appearance.
100% Natural Oil: Infused with pure natural oils sourced from the finest herbs for deep skin nourishment.
Nature-Based Solution: A natural product from “Noor Al-Aashab,” ensuring safe and effective daily care.
Authentic Brand: Features the “Original” seal of quality from Ala Tar, a leader in herbal beauty products.

45 AED

8% OFFFeatured

Betasol Cream Skin Protectant 400gm

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Betasol Cream Skin Protectant 400gm

Multipurpose cream for Dry skin conditions, Eczema, Psoriasis, Hyperpigmentation & Skin lightening. Multipurpose cream for irritated skin, dry cracked skin, eczema, psoriasis, blemishes, redness on skin, fine lines, hyperpigmentation, uneven skin tone black spots, soothes itchy skin and softens skin.

60 AED

8% OFFFeatured

Smooth Diamond Glutathione and Lumine Halfcast Lotion 500ml

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Smooth Diamond Glutathione and Lumine Halfcast Lotion 500ml

Smooth diamond lotion is a product designed to get brighter attractive skin, formulated to remove dark spots from the skin. Achieve flawless, radiant skin with our exclusive formula! Experience the confidence boost and compliments that come with a clear and even complexion. Discover smoother, brighter skin today with our Smooth Diamond Halfcast Lotion.

Benefits Of Smooth Diamond Halfcast Lotion

Gives your skin a brighter and attractive look
Helps remove dark spots from the skin
Gives you a flawless and radiant skin
Contains Vitamin C to ensure your skin is perfectly nourished

How To Use

Apply morning and night, all over the body on a cleansed skin (After taking your bath). Gently massage the lotion into your skin till it absorbs completely.

165 AED

29% OFFFeatured

ORS Olive Oil Built-In Protection New Growth No-Lye Hair Relaxer – Extra Strength

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ORS Olive Oil Built-In Protection New Growth No-Lye Hair Relaxer – Extra Strength

Organic Root Stimulator olive oil new growth Relaxer, normal protect your while you process it with the Olive oil new growth normal hair Relaxer from ORS. This kit offers built-in protection for new growth in a single application kit. Infused with all-natural olive oil, This No-Lye hair Relaxer Kit is just right for touch-ups and shorter hairstyles. Rich in fatty acids, The olive oil helps to moisturize your hair and add shine to the relaxer application.

How To Use

Follow step by step guide in the kit to avoid skin and scalp irritations.

25 AED

38% OFFFeatured

Valera Hand Cream Avocado 75ml

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Valera Hand Cream Avocado 75ml

25 AED

GIFT SET

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13% OFFFeatured

Creams, Skin Care

Valera Hand Cream Licorice

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Valera Hand Cream Licorice

35 AED

25% OFFFeatured

Pure Carrot Flawless Moisture Surge Serum 60ml

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Pure Carrot Flawless Moisture Surge Serum 60ml

Pure carrot flawless serum give the skin perfecter serum its lightness, softness, gently and unique melting texture. This serum enriched with organic clarifying agents that soften, unifies and smoothens your skin and gives you an even complexion.

Apply in the morning and evening on the face and neck in gentle cycle motion.

60 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Maiscachos 1000gm

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Skala Hair Treatment Cream Maiscachos 1000gm

Skala Mais Cachos Hair Treatment Cream (1000g) is designed to care for curly, coily, kinky, and transitioning hair types. This hydrating formula helps detangle, strengthen, and add natural shine while enhancing volume and curl definition.

Made with nourishing, plant-based ingredients, it is free from sulfates, parabens, silicones, petrolatum, and mineral oil — making it a safe choice for daily use. Use it as a deep conditioning hair mask or a leave-in conditioner, based on your hair care routine.

Perfect for maintaining healthy curls, this lightweight treatment promotes moisture retention and softness without weighing hair down.

Key Benefits:

Ideal for curly, coily, and transitioning hair
Moisturizes, strengthens, and defines curls
Can be used as a hair mask or leave-in cream
Free from harmful chemicals
1000g value size for extended use

85 AED

6% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Oil

Doo Gro Infusion Styling Oil with Abyssinian Oil for Straight & Wavy Hai 133ml

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Highlights:

Doo Gro Infusion Styling Oil with Abyssinian Oil for Straight & Wavy Hai 133ml

Non-greasy, lightweight, for type 2a & 2b hair
Makes hair feel soft & smooth without weighing it down
Infused with Abyssinian Oil, Rosemary Leaf Extract & Vitamins
Tames frizzes • Detangles, Conditions, Moisturizes
Helps repair weak & damaged hair
Improves manageability
Mineral Oil & Silicone Free
Weightless
Non-Greasy

DIRECTIONS: Apply to palm of hand and work through damp or dry sectioned hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual.

WARNING: Hair is flammable. Flammability is increased by product build-up. Keep hair away from sparks, flame, extreme heat or lit tobacco products. Keep out of reach of children.

85 AED

17% OFFFeatured

Melanofree Cream 30gm

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Highlights:

Melanofree Cream 30gm

Melano free cream:

-is a medical product for skin lightening cream and the treatment of all hyperpigmentation cases as melasma, freckles, and acne scar.

-Lightens and even tones the skin.

-Removes the darkening of joints.

25 AED

15% OFFFeatured

Fair & White Miss White Brightening Serum 30ml

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Fair & White Miss White Brightening Serum 30ml

Infused with a unique blend of lightening and brightening properties this lightweight serum promotes luminous, silky and amazingly beautiful even toned skin.

55 AED

7% OFFFeatured

AXIS-Y Biome Radiating Intensified Essence 50ml

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Highlights:

AXIS-Y Biome Radiating Intensified Essence 50ml

Radiance + Improve Wrinkles + Elasticity

5 kinds of probiotics and prebiotics form a “special blend” with 73% of “Bifida Ferment Lysate” which is rich in vitamins and proteins for dull and rough skin caused by a water-oil imbalance. The essence also contains Adenosine, a functional ingredient which improves wrinkles and fine lines. Additionally, the light and refreshing and slightly tacky “velvet fluid” formula provides nutrition to the skin to firm the skin and provide a nourished sensation.

130 AED

20% OFFFeatured

Moroccan Oil Organic Soap Coffee 100gm

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Highlights:

Moroccan Oil Organic Soap Coffee 100gm

Organic Bath Soap With Coffee
Removes impurities and absorbs the excess oil along with the dirt from the skin and makes the skin firmer and tighter.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil – It has an antioxidant function.
Coffee – With its Antioxidant and Anti-inflammatory properties, it reduces and prevent inflammation and redness, and gives a beautiful skin tone.

20 AED

7% OFFFeatured

Weight Gain, Wellness

Apetamin Weight Gain dietary supplement 200ml

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Highlights:

Apetamin Weight Gain Syrup is the fastest weight gainer supplement, it contains a unique combination of Cyproheptadine, Lysine and Vitamins. Cyproheptadine and lysine being essential in limiting amino acid helps to promote appetite. It helps gain weight faster within 1 week or 2 weeks of initial use.

65 AED

10% OFFFeatured