Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

RDL Babyskin Whitening Soap 135g

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RDL Babyface Whitening Soap with Melawhite 135g

Try our newly improved RDL Babyface Whitening Soap with Melawhite. It has unique blends of active ingredients to help lighten skin complexion with regular use. It also has moisturizers for a youthful and radiant looking skin.

20 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Faiza Skin Whitening Beauty Cream 50gm

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Highlights:

Faiza Skin Whitening Beauty Cream 50gm

Nourishes the skin and gives back its natural look within a few weeks of its applications

Removes wrinkles, marks, hives even dark circles under the eyes and turns the skin into white

Evens skin tone, offers clear and smoother skin

20 AED

17% OFFFeatured

Skin Doctor Papaya Hand Cream 100ml

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Skin Doctor Papaya Hand Cream 100ml

Revitalize your hands with the fruity goodness of papaya extract that will give your hands the hydration they deserve, anytime, anywhere!

How to use

Apply a small amount of hand cream to clean, dry hands and massage it in until fully absorbed.

Ingredients

Aqua (Water), Paraffinum Liquidum, Cetearyl Alcohol, Glycerin, Stearic Acid, Ceteareth-20, Parfum (Fragrance), Butyrospermum Parkii Butter (Shea Butter), Dimethicone, Xanthan Gum, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Triethanolamine, Carica Papaya (Papaya) Fruit Extract, BHT, Benzyl Benzoate.

25 AED

25% OFFFeatured

Glow Bliss Carrot Extra Whitening & Super Glowing Body Lotion 500ml

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Glow Bliss Carrot Extra Whitening & Super Glowing Body Lotion 500ml

Glow Bliss Carrot Extra Whitening & Super Glowing Body Lotion is a 500ml body lotion formulated for a bright, smooth and radiant-looking complexion.

The formula features Niacinamide, Carrot Oil, Almond Oil and Gluta C 2,200,000mg as highlighted on the product packaging. It is designed for all skin types and provides moisturizing and skin-conditioning benefits as part of a daily body-care routine.

Key Features:

• Glow Bliss Carrot body lotion
• Extra Whitening & Super Glowing formula
• Contains Niacinamide
• Contains Carrot Oil
• Contains Almond Oil
• Contains Gluta C 2,200,000mg as stated on the packaging
• Helps moisturize and condition the skin
• Supports a brighter and more even-looking complexion
• Suitable for all skin types
• SPF 50+ PA+++ stated on the packaging
• 500ml / 17.3 fl. oz.

How to Use:

Apply an appropriate amount to clean, dry skin and massage gently until fully absorbed. Use regularly as part of your daily body-care routine.

For external use only. Avoid contact with the eyes and discontinue use if irritation occurs. Patch test before first use.

150 AED

31% OFFFeatured

8888 Total Double Whitening Body Serum 350ml

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8888 Total Double Whitening Body Serum 350ml

AHA, Collagen, Glutathione & VIT B,C,E) 350ml

Concentrated serum formula helps brighten skin, reduce stretch mark, dark spots, and exfoliate old skin cells.

How to use: Apply the serum on arms, neck and parts of the body. Use everyday, morning and evening, without washing off for best results.

If allergic reaction occur, discontinue use and consult your doctor.

45 AED

33% OFFFeatured

Insta White Egg Yolk & Vitamin C Clarifying Body Cream 300ml

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Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

INSTAWHITE soap, with egg yolk, an excellent active ingredient rich in essential nutrients, is a clarifying treatment that effectively combats dark spots, blackheads, and blemishes. This soap is extremely beneficial for the skin, deeply nourishing it and leaving the complexion visibly brighter.

30 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr. Vite Alpha Arbutin 3 Plus 6 in 1 Luminous Skin Cream set

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30 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Cowry Strawberry Face & Body Wash 300ml.

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Highlights:

Pretty Cowry Strawberry Face & Body Wash 300ml.

Exfoliate your skin with strawberry face and body scrub. The natural extracts of strawberry contain beneficial nutrients for your skin. It provides a softer and glowing skin that will make you feel confident. Keep your skin healthy.

45 AED

18% OFFFeatured

Shower Gel, Skin Care

Fair & White Original Shower Gel Carrot Brightening and Tonifying 1000ml

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Fair & White Original Shower Gel Carrot Brightening and Tonifying 1000ml

The F&W Carrot Shower Gel, with Carrot extracts, offers a genuine moment of vitamin-enhanced and refreshing pleasure. Its velvety texture transforms into a delicate foam, with a subtle sweet fragrance, to cleanse the skin and leave it naturally and beautifully radiant.

70 AED

13% OFFFeatured

Skin Doctor Kiwi Jam Scrub for Face & Body 200gm

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Skin Doctor Kiwi Jam Scrub for Face & Body 200gm

Packed with exotic and pure crushed Kiwi beads, Skin Doctor Face and Body Kiwi Jam Scrub helps remove dirt and excess oil without causing any dryness.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

PRODUCTS ON SALES

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11% OFFFeatured

Hair Care, Relaxer

Lustors Pink Conditioning No-Lye Relaxer Kit Regular

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Lustors Pink Conditioning No-Lye Relaxer Kit Regular

Lustors protection system. Built-in conditions protect against relaxation. Softer, silkier and superior straightener

40 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Lip Balm Enriched with Natural Strawberry 4.5gm

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Lady Diana Lip Balm Enriched with Natural Strawberry 4.5gm

Lady Diana’s Strawberry enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15 AED

11% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Bust Cream 125gm

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Highlights:

Palmer’s, Cocoa Butter Formula with Vitamin E, Bust Cream 125gm

Firm, tone and help visibly reduce the appearance of stretch marks on the delicate skin around your bust after pregnancy and weight loss. Our specially formulated cream that smoothes on like a gel contains a unique blend of trusted ingredients. Cocoa Butter, Shea Butter, Vitamin E and our exclusive Bio C-Elaste® help moisturize and support skin around the bust area for visibly increased tone and firmness. Bio C-Elaste® is a powerful combination of Collagen, Elastin, Centella Asiatica, Sweet Almond Oil and Argan Oil

Bio C-Elaste® along with other key ingredients is designed specifically for breast and body to visibly improve elasticity.

After 8 Weeks*

98% felt the appearance of the skin around the bust area was more toned, tightened and firmer.

99% said that stretch marks around their bust area were visibly reduced.

*Based on an 8-week in home trial of 53 female panelists, aged 25-55

Suggested use

Massage into skin around bust at least 2 times daily. Remove product from bust area prior to breastfeeding.

40 AED

50% OFFFeatured

Animate 60Pcs Vitamin E Soft Gel Capsules Facial Oil Capsules Green

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Highlights:

Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 60 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

10 AED

13% OFFFeatured

Ramsii Lotion with Coconut Oil and Vitamin E 473ml

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Highlights:

Ramsii Lotion with Coconut Oil and Vitamin E 473ml

This hand and body lotion soothes and softens skin.

65 AED

5% OFFFeatured

Hair Care, Hair Styling Products, Shampoo

Cantu Avocado Hydrating Styling Mousse 248ml

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Cantu Avocado Hydrating Styling Mousse 248ml

Cantu’s Avocado Hydrating Styling Mousse creates frizz-free, defined curls that last.

With a moisturizing blend of avocado oil, flaxseed oil and honey, this lightweight styling mousse provides the ultimate in defined curls and long-lasting hold without frizz or flaking.

The honey it contains nourishes the hair strands and gives them a natural shine, and the oils moisturize the hair and make it supple.

Application:

Apply 2-3 pumps per section of hair and distribute evenly from root to tip in damp or dry hair before styling twists, rods, braids or wash-and-go styling.

38 AED

25% OFFFeatured

Yoko Purify Herbal Soap 120g

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Yoko Purify Herbal Soap 120g

Beautiful skin starts here! Herbal soap created from the science of Asian beauty. Not only cleans the skin thoroughly But it is also rich in the value of various herbs. To nourish the skin to be beautiful and clear. and always look youthful Contains ingredients from mangosteen, prairie, and kaffir lime, combining values for beautiful, radiant skin. It also helps reduce the oiliness of the skin as well.

How to use: Apply water to create foam. Gently massage and scrub all over the skin. Then rinse with clean water.

15 AED

11% OFFFeatured

Pretty Cowry Amboo Charcoal Tearing Black Mask 20gx10

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Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

11% OFFFeatured

Vitamin White Exfoliating Cream with Vitamin Cocktail 300ml

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Vitamin White Exfoliating Cream with Vitamin Cocktail 300ml

The Vitamin White exfoliating cream with a vitamin cocktail is a clarifying and anti-impurity complex. Its fabulous formula removes even the darkest spots dramatically giving you a clear, spot-free complexion..

Application

Apply 1 to 2 times a week to damp skin, massage gently using circular movements then rinse. Full use of the range is recommended.

40 AED

25% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Dry Scalp Care Shampoo with Almond Oil 190ml

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Head & Shoulders Dry Scalp Care Shampoo with Almond Oil 190ml

With Head & Shoulders formula for complete hair care with almond oil extract for healthy hair, free of loss and completely free of dandruff, and also works to prevent the appearance of white hair and works to supply hair follicles with vitamins and beneficial elements that are needed for strong and correct growth, and works to provide special care Its triple action formula leaves your hair soft and refreshed. It also works to protect and moisturize your hair and scalp with regular use, equipped with the latest beauty standards and an active formula to keep your hair active and more refreshed.

Benefits and Features:

It strengthens hair and corrects growth naturally.
It prevents the appearance of white hair and nourishes the hair follicles.
It works to nourish your hair with vitamins and beneficial elements.
It improves hair growth faster from the roots.
It cleans fat and visible impurities.
Protects your hair from direct sun damage.
It works to get rid of dandruff stuck to the scalp.
Protects and moisturizes your hair from the ends to the roots.
It is specially developed for hair to nourish your hair.

How to use:

Shake well before use, gently massage wet hair, and rinse with water. Repeat the process as needed.

15 AED

GIFT SET

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8% OFFFeatured

Creme Of Nature Moisturizing Dry Defence Coconut Conditioner 355ml

Conditioner, Hair Care

Creme Of Nature Moisturizing Dry Defence Coconut Conditioner 355ml

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Creme Of Nature Moisturizing Dry Defence Coconut Conditioner 355ml

Seal In Moisture for Smooth & Soft Hair

Lock in moisture and control frizz with our Moisturizing Dry Defense Conditioner infused with Pure Honey, Certified Natural Coconut Oil and Shea Butter.

Benefits

Locks In Moisture
Smoothes & Softens
Controls Frizz & Untangles

How To

After shampooing with Pure Honey Moisturizing Dry Defense Shampoo, apply a generous amount to hair and leave it on up to 5 minutes. Comb through for even distribution. Rinse then style.

WARNING: Avoid contact with eyes. Keep out of reach of children.

60 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Keratin Nourishing and Repairing 1000ml

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ActiveX Hot Oil Hair Cream Keratin Nourishing and Repairing 1000ml

Restore and repair your hair with ActiveX Hot Oil Hair Cream 1000 Ml – Keratin. Infused with the power of keratin, this cream deeply nourishes and repairs your hair, leaving it stronger, smoother, and more manageable. Experience the transformative effects as the cream revitalizes damaged strands and helps to reduce breakage. Embrace the nourishing power of ActiveX Hot Oil Hair Cream – Keratin for healthier and revitalized hair.

40 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Divino Potao 1000gm

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Highlights:

Skala Hair Treatment Cream Divino Potao 1000gm

Transition hair | super curly and curly hair

Do you know that product you’ll be using even when your hair is awesome? That’s the one! It’s divine afterall. Divine curls products were especially designed to the ones who may be going through hair transition process. Only a divine product could understand and help two layer haired people. It outs an end to frizz, moisturizes, revitalizes dull hair, provides perfect volume and shapes your curls perfectly with no residues.

85 AED

11% OFFFeatured

Hair Care, Hair Cream, Hair Treatment

Ujooba Hair Oil Hair Treatment Cream With Coconut Extract 1000ml

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Highlights:

Ujooba Hair Oil Hair Treatment Cream With Coconut Extract 1000ml

Revitalize your hair with the nourishing power of Ujooba Hot Oil Hair Treatment Cream, infused with pure coconut extract. This intensive treatment is specially designed to deeply condition thin, weak, or damaged hair, leaving it soft, shiny, and healthy. The rich coconut extract penetrates the hair shaft, repairing and fortifying your hair from root to tip. It provides a soothing, luxurious experience while helping to restore your hair’s natural moisture balance.

Key Features:

Infused with coconut extract for deep conditioning and hair restoration.
Ideal for thin, weak, or damaged hair.
Provides intense hydration and nourishment for silky soft hair.
Suitable for all hair types.
Comes in a generous 1000ml size for long-lasting use.

How to Use: Apply the cream evenly through your hair from root to tip after shampooing. Leave it on for 10-15 minutes for best results, then rinse thoroughly with lukewarm water.

40 AED

11% OFFFeatured

Pretty Cowry Gold 24k Mask 20gx10

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Highlights:

Pretty Cowry Gold 24k Mask 20gx10

Pretty Cowry 24k Gold Mask great to revive the skin, rejuvenate its glow and stimulate collagen production. Formulated with 24K Gold extracts., it reduces signs of aging and concealer wrinkles

40 AED

Featured

Creams, Tubes, Skin Care

Dermovate Cream Clobetasol Propionate (30g)

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Highlights:

Dermovate Cream Clobetasol Propionate (30g)

Dermovate Cream is specifically made to treat skin conditions such as Eczema, Psoriasis and Lichen Planus. This cream contains active substance that helps to reduce redness, swelling and irritation of the skin caused by these skin problems. It has maximum strength and works when others fail.

How to use Dermovate Cream

Use for a limited time of 5 -7 days as product is very potent and may cause skin thinning if used for a longer period.

35 AED

17% OFFFeatured

Dr Rashel Hyaluronic Acid Instant Hydration Essence Mask 25g

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Highlights:

Dr Rashel Hyaluronic Acid Instant Hydration Essence Mask 25g

Preps skin for maximum moisture, while visibly restoring its natural, youthful glow and firmness.

Benefits:

Replenish and smooth skin with the Hyaluronic Acid facial mask leaves your skin looking younger.

offers long lasting hydration and helps stimulate natural collagen levels for lifted and revitalized skin.

Delivering nutrients and intense moisture with close and continuous contact.

the 20 minute treatment minimizes the look of fine lines and wrinkles, unveiling a radiant and healthy-looking complexion.

How to use:

Clean your skin and remove mask from packaging.

There are 2 layers of face mask, take down the white pearl film, spread the silk mask out and apply carefully onto the face, resting on the face for 15-20 minutes.

Take off the mask and gently pat the face. Excess serum can be applied to neck, Shoulder and hands

Warning: For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

22% OFFFeatured

Pastil Body Cream Caviar

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Highlights:

Pastil Body Cream Caviar

35 AED

8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

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Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350g. A refreshing body scrub with marigold and mangosteen that helps exfoliate dead skin cells and smooth rough skin. It leaves the skin feeling soft, fresh, and more radiant after use.

23 AED

29% OFFFeatured

Alattar Nourishing and Whitening Facial Wash With Milk 125ml

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Highlights:

Alattar Nourishing and Whitening Facial Wash With Milk 125ml

Al Attar Face Wash is highly nourishing for the skin. Its formula is specially designed to moisturize your skin. It is enriched with milk extract. It helps get rid of dirt and residue. It helps prevent and control the build-up of excess oils. It restores the natural moisture balance of your skin. The skin appears clean, youthful-looking, and hydrated.

Benefits and features:

Deep moisturizing of facial skin by containing lactic acid, which acts as a natural exfoliator of dead skin and gives the skin clarity and natural whiteness.
Renewing dead skin cells, alleviating pigmentation, and reducing skin dryness
It cleanses the skin of oils and impurities stuck to the skin that oily skin suffers from
Treating sunburn due to the abundance of milk with antioxidants that help moisturize the skin and soothe inflammation
Ultra-light formula that absorbs quickly from the skin and keeps the skin moisturized and soft.
Deep moisturizing of the skin even after repeated washing due to the improved formula of this lotion.

How to use:

Take a small amount daily regularly and apply to your hands. Use more if needed.

Warnings:

Keep it out of reach of children. For external use only.

Avoid contact with eyes. In case of contact, rinse well with water.

Store at room temperature (less than 25 degrees Celsius).

25 AED