Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Eveline Intensely Regenerating Anti-Age Mask

Mask, Skin Care

Eveline Intensely Regenerating Anti-Age Mask

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Eveline Actively Purifying Glitter Mask Cosmic Dust 10ml

A skin purifying face mask designed with an elegant sheen that will make you feel luxurious while caring for your skin.

Its unique formula contains matcha tea to detoxify and restore the skin’s balance.

It also contains activated charcoal to open, purify and reduce the appearance of pores, and Everman to control unwanted shine on the skin.

Ideal for smooth and flawless skin.

20 AED

14% OFFFeatured

ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

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ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

Experience a spa-inspired exfoliation treatment at home with ActiveX Face & Body Scrub Apricot. Formulated with natural apricot exfoliating particles and walnut shell powder, this dual-purpose scrub helps gently remove dead skin cells, unclog pores and polish rough skin for a fresher, healthier-looking complexion.

Its creamy formula cleanses while exfoliating, helping to improve skin texture and leaving both face and body feeling soft, smooth and revitalized. Ideal for regular skincare routines, this scrub helps prepare the skin for better absorption of moisturizers and body care products.

Key Benefits

Gently exfoliates dead skin cells
Helps unclog pores and remove impurities
Smooths rough, dry skin areas
Supports brighter and healthier-looking skin
Suitable for both face and body use
Leaves skin feeling refreshed and renewed
Helps improve skin texture and softness
Enriched with apricot exfoliating particles

30 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Lemon Clear Corrector Tube 30g

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Lemon Clear Corrector Tube 30g

The Lemon Clear corrective cream has been specially designed with active plant substances and lemon extracts to target the most difficult areas to treat (hands, feet, joints).

It helps eliminate black spots and pimples, and provides an even and clear complexion while moisturizing your epidermis.

Lemon Clear makes the skin softer, supple and radiantly beautiful by protecting it from the harmful effects of solar radiation.

25 AED

7% OFFFeatured

Miracle 9 Body Sugar Scrub 340gm

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Miracle 9 Body Sugar Scrub 340gm

Indulge in a spa-like experience at home with the Miracle 9 Body Sugar Scrub. This exfoliating body treatment is formulated to gently buff away dead skin cells, leaving your skin feeling soft, smooth, and refreshed.

How to Use:
Scoop out a small amount and massage onto damp skin in circular motions during your bath or shower. Inhale the soothing aroma of the essential oils as you unwind. Rinse thoroughly after use.

Key Features:

Gently exfoliates and smoothens the skin
Infused with a calming blend of essential oils
Ideal for use during showers or baths
Suitable for most skin types

65 AED

14% OFFFeatured

Noor Hair Removal Cream Cucumber

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Noor Hair Removal Cream Cucumber

Noor Gold Hair Removal Cream is an easy and effective solution for removing unwanted hair while leaving the skin soft and smooth. Enriched with cucumber, it is designed for use on various body areas, including sensitive regions. The formula works quickly, helping achieve clean and silky skin in minutes.

Benefits

Removes unwanted hair gently and quickly
Leaves skin soft, smooth, and silky
Helps keep skin moist and supple after hair removal
Suitable for sensitive skin and delicate areas

Ingredients

Aqua (Water), Cosmo Wax-D, Cetyl Alcohol, Mineral Oil, Sorbitol, Calcium Hydroxide, Sodium Hydroxide, Thioglycolate, Aloe Vera, Vitamin E, Perfume.

How to Use?

Apply Noor Gold Cream Hair Remover on the desired area.
Leave for five to seven minutes.
Remove all the cream with the provided plastic spatula.
Rinse thoroughly with water.
Store at room temperature and avoid exposure to direct sunlight.

30 AED

25% OFFFeatured

Yong Chin Whitening Dead Sea Mud Face Wash 100ml

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Yong Chin Whitening Dead Sea Mud Face Wash 100ml

Helps to gently cleanse away oil, detoxify and naturally draw pore-clogging dirt from skin

YC Whitening Dead Sea Mud Face Wash is formulated using mineral & rich mud from Dead Sea that helps to gently cleanse away oil, detoxify, deep cleanse and naturally draw pore-clogging dirt from skin. With daily use, skin will become cleaner, refreshed and healthier.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

6% OFFFeatured

Aqua Rich Aqua Glow Carrot Body Lotion With Carrot Extract, Vitamin C & Glutathione 500ml

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Aqua Rich Aqua Glow Carrot Body Lotion With Carrot Extract, Vitamin C & Glutathione 500ml

Aqua Glow Carrot Body Lotion is a moisturizing body lotion enriched with Carrot Extract, Glutathione, Vitamin C, Alpha Arbutin, and Kojic Acid. The nourishing formula helps keep the skin hydrated, smooth, and radiant while supporting a healthy-looking complexion.

Its lightweight texture absorbs quickly into the skin without leaving a greasy residue, making it suitable for everyday use.

170 AED

6% OFFFeatured

Veetgold Frozen Collogen Shower Bath 1000ml

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Highlights:

Veetgold Frozen Collogen Shower Bath 1000ml

Brightens and whitens by cleansing but continues to Moisturize and nourish the skin deeply cleanses grease and dirt, and brightens and evens skin tone.

HOW TO USE: Take the appropriate amount of this product on your palm or the bath ball, apply it around your body and massage your body with it gently to produce rich foam, then please rinse your body with water.

Removes black spots
Heal scars & acne
Calms inflammation.
Contains spf25
Clean wrinkles & pimples
Glows & shines

INGREDIENTS: Deionized Water, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Apricot Seeds, Sodium Chloride, Cocamide DEA, Glycol Distearate, Hydrolyzed Milk Protein, Collagen Extract. Fruit extract Disodium Edta, Methylisothiazolinone, Methylchloroisothiazolinone, Fragrance.

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops consult a physician or pharmacist. Keep out of reach of children. Store at 15-30°C.

85 AED

11% OFFFeatured

Medimix Copper Body Scrub 200gm

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Medimix Copper Body Scrub 200gm

Give your skin the perfect revitalization regime with Medimix Ayurvedic Copper Body Scrub. Its miraculous anti-aging properties help diminish wrinkles and get rid of tired, dull skin. Natural antioxidants work gently to tone and nourish, bringing a youthful glow to your skin.

40 AED

14% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Blossom Perfumed Talc Powder 250gm

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Skin Doctor Blossom Perfumed Talc Powder 250gm

A refreshing and soothing powder which is effective in relieving itching, and skin irritation. To be used after bath as an antiseptic and absorbent dusting powder. Leaves your skin feeling soft and silky.

How to use:

Dry your skin completely before applying. Shake and sprinkle powder onto you palms and apply on skin after batch and whenever necessary. After use, close cap tightly.

30 AED

PRODUCTS ON SALES

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17% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Silka Papaya Whitening Deodorant 40mls

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Silka Papaya Whitening Deodorant 40mls

Keep your underarms fresh, smooth, and bright with Silka Papaya Whitening Deodorant

Enriched with the natural whitening power of papaya

This deodorant helps lighten and even out underarm skin tone while providing all-day protection against odor and sweat

Its gentle formula nourishes the skin, keeping it soft and irritation-free, making it ideal for daily use

Lightweight, non-sticky texture ensures comfort while keeping you confidently fresh throughout the day

With Silka Papaya Whitening Deodorant, enjoy the perfect balance of effective odor protection and skin care, revealing underarms that are healthy, revitalized, and visibly brighter

25 AED

33% OFFFeatured

Jergens Clean and Refreshing Mild Soap 125gm

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Jergens Clean and Refreshing Mild Soap 125gm

Gentle cleansing formula for all skin types
Enriched with moisturizing ingredients for soft skin
pH balanced to maintain skin’s natural barrier
Light, pleasant fragrance for a refreshing wash
Convenient pack of 6 for long-lasting supply

Jergens Mild Soap is a gentle cleansing bar designed to provide a soothing and nourishing experience for your skin. Each 125g bar is formulated with mild ingredients that cleanse without stripping moisture, making it suitable for all skin types, including sensitive skin. This pack of 6 ensures you have an ample supply for everyday use, whether at home or on the go. With its light, pleasant fragrance and rich lather, Jergens Mild Soap leaves your skin feeling clean, soft, and refreshed. Ideal for daily use, it helps maintain your skin’s natural balance while delivering a touch of luxury to your bathing routine.

10 AED

20% OFFFeatured

Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

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Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

Reborn Beauty Arabic Coffee butter Skin Cream : This botanically-rich daily cream naturally delivers deep-long lasting moisturization to even the dries skin. Our blend of intensive Cocoa Butter and Vitamin E softens and helps relieve extremely dry, rough, cracked skin. With use, skin is nurtured back to smooth, pampered comfort. Directions : Apply daily on face and body, massage thoroughly where needed.

40 AED

12% OFFFeatured

Shower Gel, Skin Care

Lapo Derma Pure Exfoliating Shower Gel 940ml

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Lapo Derma Pure Exfoliating Shower Gel 940ml

Exfoliating shower gel that rejuvenates the skin with its formula enriched with 100% natural apricot kernel powder with natural exfoliating grains, in addit

ion to nourishing glycerin. Designed to purify, protect and exfoliate the skin, for a refreshing and invigorating shower experience.

Benefits:

– Purifies, protects and exfoliates the skin

– Forms a rich lather with a fresh and invigorating scent that leaves the skin completely clean

– Contains antibacterial and antioxidant agents that purify and protect the skin

– Exfoliates dead skin cells and restores the skin’s softness and radiance

How to use:

– Apply to wet skin

– Rinse after lathering on the skin

75 AED

8% OFFFeatured

Mitchell Organics Organic Extract Batana Oil Hair Mask 236ml

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Mitchell Organics Organic Extract Batana Oil Hair Mask 236ml

Revitalize your hair with this intensely nourishing deep-conditioning mask, powered by 100% pure Batana Oil—Honduras’ miracle oil. Enriched with hydrolyzed rice and silk proteins, aloe vera juice, and black castor oil, this rich formula penetrates deeply to restore moisture, repair damage, and reduce frizz. It strengthens strands, enhances manageability, and brings out radiant shine, making it the perfect weekly treatment for dry, dull, or overprocessed hair.

Hair Concern

• Dryness and frizz

• Damage from chemical or heat styling

• Lack of shine and elasticity

• Weak or brittle strands

• Scalp dehydration or irritation

Used on Hair Types

• All hair types

• Especially beneficial for curly, coily, thick, or chemically treated hair

• Safe for color-treated hair

How it Works

• Restores & Strengthens: Batana Oil and hydrolyzed proteins repair and fortify hair structure from within.

• Deep Moisture Penetration: Aloe vera juice, castor oil, and glycerin deeply hydrate and soothe both hair and scalp.

• Tames Frizz & Adds Shine: Smooths the cuticle and locks in moisture, leaving hair soft, manageable, and visibly healthier.

• Weekly Renewal: Ideal for use as a weekly intensive treatment to maintain healthy, strong, and vibrant hair.

Key Highlights

• 100% Pure Batana Oil
• Protein-infused for deep repair and strength
• Paraben-free, gentle, and eco-certified preservatives
• Restores shine, manageability, and elasticity
• Suitable for all hair textures and porosities

Key Ingredients

Purified Organic Aloe Vera Juice, Behentrimonium Methosulfate, Cetearyl Alcohol, Emulsifying Wax NF, Elaeis Oleifera (Batana) Kernel Oil, Black Castor Oil, Hydrolyzed Rice Protein, Hydrolyzed Silk Protein, Polyquaternium 37, Kosher Vegetable Glycerin, Ethylhexylglycerin, Phenoxyethanol (eco-certified preservative)

Directions

Apply generously to clean, damp hair, focusing on mid-lengths and ends. Leave on for 10–15 minutes, then rinse thoroughly. Use once or twice weekly as an intensive treatment.

120 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Flirty Petals 250ml

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Ella James Body Mist Flirty Petals 250ml

Ella James Body Mist Flirty Petals is a blend of Gardenia Petals and Musk

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED

10% OFFFeatured

Pretty Cowry Peach Scrub 350ml

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Pretty Cowry Peach Scrub 350ml

Clean and gently exfoliate your complexion naturally. A natural source of salicylic acid, this natural scrub removes dirt and excess oil to deeply clean your pores. Finely ground Peach Stone gently exfoliates, removing dead skin cells as it polishes your skin for a smooth complexion.

45 AED

20% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Body Lotion 200ml

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Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Body Lotion 200ml

Vaseline Intensive Care Cocoa Radiant Hand and Body Lotion moisturizes dry skin and dry hands

Vaseline’s Cocoa Radiant Hand and Body Lotion is made with 100% pure cocoa and shea butter, known to reveal skin’s natural radiance

Heals dry skin and dry hands for glowing radiance with non-greasy, rich moisturization

Contains pure cocoa butter to moisturize dry skin and promote a natural glow

Contains microdroplets of Vaseline Jelly to lock in moisture

Daily hand and body lotion best for dry skin, dull skin, rough skin, dry hands from washing

20 AED

25% OFFFeatured

Sunshine Naturals Ultra Pure Vitamin E Deep Cleansing Soap 120gm

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Highlights:

Sunshine Naturals Ultra Pure Vitamin E Deep Cleansing Soap 120gm

Sunshine Sabyn Soap enriched with Vitamin E is a luxurious soap designed for body and hair care. It contains 120 grams of soap enriched with Vitamin E, known for its antioxidant properties that fight free radicals and reduce the effects of aging. This soap moisturizes and nourishes the skin, leaving it soft and radiant.

Benefits and Features:

Promotes skin health Vitamin E moisturizes the skin and enhances its elasticity, reducing wrinkles and fine lines.
Anti-aging Contains antioxidant properties that fight free radicals, helping to reduce the signs of aging.
Gentle cleansing Gently cleanses the skin without drying it out, making it suitable for daily use.
Suitable for all skin types Its gentle formula makes it suitable for sensitive skin.
Refreshing scent Leaves a long-lasting fresh scent on the skin.
Multi-purpose Can be used as a body and hair soap, making it a practical travel option.
Free from harmful ingredients No harsh chemicals or artificial colors, making it safe to use.

15 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 9.01 Ash Very Light Blond 100ml

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Bolony Hair Color Cream 9.01 Ash Very Light Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

GIFT SET

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Scrubs, Skin Care

Silky Cool Lavender Mineral Bath Salt 750ml

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Highlights:

Silky Cool Lavender Mineral Bath Salt 750ml

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

35 AED

20% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Men Fast Absorbing Non Greasy Body Lotion 200ml

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Highlights:

Vaseline Men Fast Absorbing Non Greasy Body Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20 AED

6% OFFFeatured

Shower Gel, Skin Care

JRA Brightening Bathing Gel 700ml

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Highlights:

JRA Brightening Bathing Gel 700ml

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Gel is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

75 AED

8% OFFFeaturedOut Of Stock

Relaxer, Hair Care

Dr. Miracle’s New Growth No-Lye Relaxer Super

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Highlights:

Dr. Miracle’s New Growth No-Lye Relaxer Super

Now with Proteins to help prevent breakage And Vitamins A & E For healthy hair growth.

60 AED

7% OFFFeatured

Sri Jasvanthi Herbal Adivasi Hair Oil 250ml

Anti-Dandruff, Hair Care, Hair Growth

Sri Jasvanthi Herbal Adivasi Hair Oil 250ml

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Highlights:

Nurture your hair with Adivasi Hair Growth Oil, a potent blend of natural ingredients designed to promote healthy hair growth. This 100 ml bottle is packed with nourishing oils that strengthen hair, reduce hair fall, and enhance shine.

Key Features:
Natural Ingredients: Formulated with herbal extracts known for their hair growth benefits.
Strengthens Hair: Helps to fortify hair strands, reducing breakage and promoting thicker hair.
Reduces Hair Fall: Regular use can help minimize hair loss and support scalp health.
Easy Application: Lightweight oil that absorbs quickly without leaving a greasy residue.

How to Use:
Apply a small amount of oil to your scalp and hair.
Gently massage for a few minutes to stimulate blood circulation.
Leave on for at least 1-2 hours or overnight for best results.
Wash out with a mild shampoo.

65 AED

14% OFF

Vitamin White Gold 24 Carat Body Serum 50ml

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Highlights:

Vitamin White Gold 24 Carat Body Serum 50ml

Vitamin White GOLD serum is a repairing and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

30 AED

25% OFFFeatured

Skin Doctor Rice Milk Whitening Soap 100gm

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Skin Doctor Vitamin C Brightening Soothing Gel 300ml

Ideal soothing gel for a radiant and bright skin.

Skin Doctor Vitamin C Brightening Soothing Gel is the ideal soothing gel for a radiant skin; reduces dark spots, tightens pores, brightens the skin and gently protects the skin from pollution.

How to use:

Scoop out an appropriate amount of the gel with your fingers. Steadily and smoothly massage over face and body with smooth circular motions, specially onto rough and dry areas. Use regularly for best results or as often as needed.

15 AED

8% OFFFeatured

Morocco Skin Clarifying Shower Gel 1000ml

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Morocco Skin Clarifying Shower Gel 1000ml

60 AED

13% OFFFeatured

Cleansers, Face Wash, Skin Care

AXIS-Y Sunday Morning Refreshing Cleansing Foam 120ml

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Highlights:

AXIS-Y Quinoa One Step Balanced Gel Cleanser 180ml

A Gentle and Hydrating Cleanser for Fresh, Balanced Skin

Experience the convenience of a single-step cleansing routine with the AXIS-Y Quinoa One-Step Balanced Gel Cleanser. Designed to effectively remove makeup and impurities while respecting your skin’s natural pH, this cleanser leaves your skin feeling clean, hydrated, and refreshed.

65 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Coco Butter Glowing Cream 20gm

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Highlights:

Arena Gold Coco Butter Glowing Cream 20gm

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED