Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Gold Skin Clarifying Oil with Snail Slime 70ml

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Gold Skin Clarifying Oil with Snail Slime 70ml

GOLD SKIN oil moisturizes your skin and brightens it gradually. Enriched with snail slime, it intensely nourishes the skin, effectively fights stains and the effects of aging and restores suppleness to the epidermis.

Result: your skin regains firmness, softness and radiance.

Product benefits

Moisturizes the skin
Helps unify the skin tone
Fights effectively the spots of the epidermis
Restores suppleness and radiance to the epidermis

How to use

Pour a few drops into the palm of your hands, rub and massage your skin.

NB: Rinse hands thoroughly after use. In case of contact with eyes, rinse immediately.

30 AED

7% OFFFeatured

Dr Meinaier Alpha Arbutin Whitening Sugar Scrub 650gm

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Dr Meinaier Alpha Arbutin Whitening Sugar Scrub 650gm

Elevate your skincare routine with the luxurious Dr Meinaier Alpha Arbutin Sugar Scrub. Infused with the potent essence of alpha arbutin and natural sugar granules, this exfoliating scrub gently buffs away dull, dead skin cells to reveal a smoother, brighter complexion.

Crafted with care, Dr Meinaier Alpha Arbutin Sugar Scrub combines the brightening properties of alpha arbutin with the exfoliating benefits of sugar to create a formula that effectively revitalizes and rejuvenates your skin. The fine sugar granules delicately slough off rough, uneven texture, while the alpha arbutin works to reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone.

The indulgent texture of this scrub glides effortlessly onto the skin, enveloping it in a nourishing blend of moisturizing oils and botanical extracts. With regular use, it helps to improve skin texture, tone, and clarity, leaving your complexion looking luminous, refreshed, and revitalized.

Treat yourself to the ultimate indulgence and experience the transformative power of Dr Meinaier Alpha Arbutin Sugar Scrub. Reveal a smoother, more radiant complexion and embrace the beauty of luminous, healthy-looking skin with every use.

Key Features:

• Infused with the potent essence of alpha arbutin for brightening and clarifying effects

• Contains natural sugar granules to gently exfoliate and buff away dead skin cells

• Helps reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone

• Improves skin texture, tone, and clarity for a smoother, more radiant complexion

• Enriched with moisturizing oils and botanical extracts for nourished, revitalized skin

• Suitable for all skin types

How to Use:

1. Dampen your skin with water.

2. Apply a generous amount of Dr Meinaier Alpha Arbutin Sugar Scrub to the desired areas.

3. Gently massage the scrub onto your skin using circular motions for 1-2 minutes, focusing on rough or uneven areas.

4. Rinse thoroughly with warm water.

5. Follow with your favorite moisturizer for best results.

65 AED

8% OFFFeatured

Shower Gel, Skin Care

EOS Shea Better Cashmere Pink Champagne Body Wash 473ml

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EOS Shea Better Cashmere Pink Champagne Body Wash 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Pink Champagne

Pear champagne, ruby pomegranate & plum suede.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

Suggested use

Lather up & vibe to your shower playlist. Layer on some smooth with Pink Champagne Body Lotion and cheers to smooth skin.

Other ingredients

Water/eau, sodium c14-16 olefin sulfonate, glycerin, sodium laureth sulfate, cocamidopropyl betaine, fragrance/parfum, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, butyrospermum parkii (shea) oil, helianthus annuus (sunflower) seed oil, cetyl alcohol, lauramide mipa, glycol distearate, guar hydroxypropyltrimonium chloride, phenoxyethanol, ethylhexylglycerin, disodium edta, sodium chloride, sodium bicarbonate, sodium benzoate, sodium citrate, peg-150 pentaerythrityl tetrastearate, acrylates copolymer, polysorbate 20, tocopheryl acetate, citric acid, limonene.

110 AED

Featured

White Secret Lightening Body Lotion 300ml

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White Secret Lightening Body Lotion 300ml

White Secret contain ingredients proven to enlighter your skin and remove black blackheads and spot.

White secret contains ingredients proven to enlighten your skin and remove blackheads and spots. Also contains vitamin E that treats pigmented skin and rashes. Prevents reappearance of dark rashes.

Rich formula is thick enough to be a body moisturizer but gentle enough to be used as daily facial moisturizer.

30 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Hi Glow Intensive Glow Men Beauty Cream

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Hi Glow Intensive Glow Men Beauty Cream

Hi, Glow Men Beauty Cream is a specially formulated skincare solution designed to help men achieve a more confident and radiant appearance. It contains powerful ingredients that brighten the complexion, hydrate and moisturize the skin, control oil secretion, soothe and heal irritated or inflamed skin, offer UV protection with SPF, and provide anti-aging benefits.

The cream is easy to apply and quickly absorbs, making it suitable for daily use. To use, cleanse your face, apply the cream evenly to your face and neck, and gently massage it in a circular motion. For sensitive skin, a patch test is recommended before use. If adverse reactions occur, discontinue use immediately.

20 AED

40% OFFFeatured

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Scrubbing Soap

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Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Scrubbing Soap

‘DRM4 Miracle Shea Butter Lightening Scrubbing Soap Deep Cleaning Treatment This lightening soap with shea butter has a double exfoliating and cleaning effect. It removes all the dull from your skin and permanently beautifies. This is essential before any treatment soap body as it facilitates the absorption and increases the effectiveness of products applied afterwards. It removes impurities and dead cells, refines skin texture and softens the skin. It helps erase the dimpled appearance of the skin. It brightens and unifies skin durably.

120 AED

7% OFFFeatured

Vaseline Intensive Care Dry Skin Repair Body Cream 400ml

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Highlights:

Vaseline Intensive Care Dry Skin Repair Body Cream 400ml

Vaseline®Intensive Care™Dry Skin Repair Moisturising Body Cream moisturizes deeply to soothe dry skin and leave it smooth to the touch

Light, fast-absorbing moisturizing cream with a non-greasy feel

Use daily for all over Vaseline®Intensive Care™skin

Vaseline®’s hydrating body cream calms and soothes dry skin, leaving your skin feeling soft and moisturized

28 AED

8% OFFFeatured

Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

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Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

Smooth Diamond Vitamin C + Turmeric Lotion is formulated to help to combat free radicles, glow the skin and more even skin tone, it is infused with Turmeric anti-inflammatory also helps to support healthy skin, leaving the skin soothed and revitalised.

Visible result – anti stretch mark, skin toning, anti-sunspot and brown spots. Guaranteed results within 1 week.

Direction for use: apply after bath on clean dry skin (morning and night) softly massage on skin until absorbed throughly avoid contact with eyes, if irritation occurs please discontinue use and consult your doctor.

165 AED

13% OFFFeatured

Bar Soap, Scrubs, Skin Care

LightenUp Honey Beauty Soap 200g

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Highlights:

LightenUp Honey Beauty Soap 200g

Experience the nourishing and revitalizing benefits of our LightenUp Honey Beauty Soap. This gentle beauty bar is designed to nourish, hydrate, and cleanse your skin, making it suitable for everyday use and great for sensitive skin.

The light creamy lather of this soap effectively cleanses your skin without stripping its natural pH balance, which is essential for maintaining healthy skin. Enjoy the moisturizing benefits of glycerin, leaving your skin feeling soft, smooth, and comfortable.

Directions: Cleanse your skin with warm water and gently massage the soap into a lather. Rinse thoroughly and dry your skin.

Warnings: Keep the soap out of the eye area to avoid any potential irritation.

65 AED

33% OFFFeatured

Scrubs, Skin Care, Tubes

Melano Beauty Line Kiwi Scrub 300gm

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Highlights:

Melano Beauty Line Kiwi Scrub 300gm

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

PRODUCTS ON SALES

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27% OFFFeatured

Hair Care, Shampoo

Shea Moisture Manuka Honey & Yogurt Hydrate & Repair Shampoo 384ml

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Shea Moisture Manuka Honey & Yogurt Hydrate & Repair Shampoo 384ml

Bring those curls back to life! Infused with Manuka and Fair Trade Shea Butter, this sulfate free, ultra moisturizing shampoo formula gently cleanses to revive dry, brittle curls. The results: hydrated, healthier-feeling hair with noticeable shine.

Use with our Manuka Honey & Yogurt Hydrate + Repair Conditioner for hair that is 5x more moisturized+ with 2x less breakage+ after just 1 use.

40 AED

9% OFFFeatured

Shower Gel, Skin Care

Neoprosone Lightening Exfoliating Shower Gel With Lemon Extract 750ml

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Neoprosone Zaban Super Lightening Exfoliating Moisturizing Shower Gel 750ml

NEOPROSONE Zaban shower gel with natural microgranules is an exfoliating and moisturizing cosmetic product that removes dead cells for deep care and thereby brightens the skin.

Application: Apply directly to the skin or use a bath sponge, massage in circular movements and rinse thoroughly.

50 AED

20% OFFFeatured

Trimay Panthenol Madeca Enhance Barrier Cream 50ml

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Trimay Panthenol Madeca Enhance Barrier Cream 50ml

Discover intensive skin relief with Trimay Panthenol Madeca Enhance Barrier Cream, a rich, dermatologist-formulated moisturizer designed to strengthen and restore the skin barrier. Enriched with 5% panthenol and madecassoside, this barrier cream delivers deep hydration, soothes redness, and calms sensitive or irritated skin.

Ideal for dry, stressed, or post-treatment skin, its lightweight yet nourishing texture absorbs quickly without clogging pores. Suitable for daily use on all skin types, including sensitive skin.

120 AED

21% OFFFeatured

African Pride Olive Miracle Tension Relief & Shine Braid Sheen Spray Extra 355ml

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African Pride Olive Miracle Tension Relief & Shine Braid Sheen Spray Extra 355ml

African Pride Braid Sheen Spray instantly nourishes hair and scalp adding moisture, softness and natural shine to your braids. Use daily for stronger, healthier, shinier hair and scalp. Soothes braid tightness and soreness. Softens, adds extra shine, moisturizes and conditions. Excellent for locks and twists.

55 AED

10% OFFFeatured

Lemon Glow Ultimate Brightening Beauty Milk 500ml

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Lemon Glow Ultimate Brightening Beauty Milk 500ml

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Brightening Beauty Milk combines Lemon Peel Oil, Lingonberry Seed Oil, Arbutin, and Mulberry Root Extract in a moisturizing formula developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while helping keep skin feeling soft, smooth, and hydrated.

Enriched with moisturizing and antioxidant-rich ingredients, it helps support a healthier-looking complexion while leaving skin feeling refreshed and comfortable. With continued use, skin appears clearer, more even-toned, and naturally radiant.

540 AED

25% OFFFeatured

Renew Anti Oxidant And Anti Bacterial Guava Herbal Soap With Tea Tree 135gms

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Renew Anti Oxidant And Anti Bacterial Guava Herbal Soap With Tea Tree 135gms

The Herbal soap is all-natural cleansing soap with a unique combination of guava and tea tree extracts and its superb skin care product and excellent choice for the whole family with its wide range of properties including its refreshing action. It can be your ideal germ-free soap with good skin penetration and and natural remedy for skin irritations.

15 AED

25% OFFFeatured

Yong Chin Gold Caviar Collagen Anti Repair & Anti-Wrinkle Soap 100gm

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Highlights:

Yong Chin Gold Caviar Collagen Anti Repair & Anti-Wrinkle Soap 100gm

Our skin-renewing soap aids in cellular regeneration, reducing wrinkles and promoting skin firmness for a youthful appearance.

It revitalizes and preserves the skin’s natural elasticity, leaving it clean and nourished after every shower.

Experience the benefits of this skin-repairing and anti-wrinkle soap.

15 AED

13% OFFFeatured

QEI+ Paris OR Innovative Exfoliating Purifying Soap 200gm

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QEI+ Paris OR Innovative Exfoliating Purifying Soap 200gm

The OR INNOVATIVE Exfoliating Soap is everyday part of your life. An efficient body wash product.

Both an exfoliating and cleansing product, its ingredients help soften your skin, give a silky skin, a bright spotless.

Instructions for use:

During the daily shower, soap the body and rinse thoroughly.

For an optimal result, we recommend using the products of the OR INNOVATIVE Range.

Precautions for use:

For external use only, avoid any contact with eyes and in case of irritation stop using the product.

Do not use in children under 12 years old.

105 AED

8% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Skin Doctor Hair Mixed Fruit Treatment Cream 1500ml

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Highlights:

Skin Doctor Hair Mixed Fruit Treatment Cream 1500ml

Extreme shine, manageability and natural vitality to hair.

Skin Doctor Hair Mixed Fruit Hair Treatment Cream gives extreme shine and manageability to hair. Offers a light fruity scent and healthy radiance. Gently purifies and moisturizes hair to enhance volume from root to tip.

How to use:

Apply generous amount of cream on wet hair strands, concentrating more on the ends and leave for 3-5 minutes then rinse well with water.

55 AED

9% OFFFeatured

Conditioner, Hair Care

Queeny Cazara Sulfate-Free Repair Cream Coconut & Argan Oil Leave In Conditioner

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Highlights:

Queeny Cazara Sulfate-Free Repair Cream Coconut & Argan Oil Leave In Conditioner

Queeny Cazara Argan & Coconut Leave-In Conditioner is the perfect solution for deep hydration and frizz control. Infused with the nourishing powers of Coconut oil and Argan oil, this leave-in conditioner works to strengthen and protect hair from breakage while adding a natural, healthy shine.

Coconut oil penetrates deeply into the hair to provide long-lasting moisture and reduce hair damage, while Argan oil smooths the hair cuticle, leaving it soft, shiny, and more manageable. Together, they create a perfect balance, giving you silky, nourished hair that feels as good as it looks.

Key Features:

Deep Hydration: Provides moisture and nourishment, reducing dryness and frizz.
Frizz Control: Smooths the hair, keeping it sleek and frizz-free all day.
Strengthens Hair: Coconut oil protects against breakage and damage.
Softens & Adds Shine: Argan oil smooths the cuticle, leaving hair shiny and manageable.
Leave-In Formula: Convenient, no-rinse formula for effortless styling and lasting hydration.

How to Use:

Apply a generous amount of Queeny Cazara Argan & Coconut Leave-In Conditioner to damp, towel-dried hair. Focus on the mid-lengths and ends, then comb through for even distribution. Style as desired. Can be used daily for continuous hydration and frizz control.

50 AED

GIFT SET

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20% OFFFeatured

Skin Care, Spot Corrector

Eclat White Brightening Facial Jar Cream 40g

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Highlights:

Eclat White Brightening Facial Jar Cream 40g

Serum Eclat-White is specially designed for fast action. Featuring a highly complex brightening, moisturizing and cleansing, serum Eclat -White solves your skin problems and brings satisfaction. It corrects the imperfections of your skin, evens skin tone and give to your skin’s a revolutionary brightness. Your skin is clear, soft, smooth and perfect.

20 AED

10% OFFFeatured

Alattar Natural Argan Hair Oil 400ml

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Highlights:

Alattar Natural Argan Hair Oil 400ml

Are you looking for a natural oil that will give your hair health, shine, and comprehensive protection?

Natural Argan Oil from Al Attar is the perfect solution for healthy, shiny hair. Its formula is rich in vitamin E and fatty acids that nourish your hair from root to tip, providing deep hydration and protecting it from damage and breakage.

Do you want an oil that will strengthen your hair, reduce dandruff, and protect it from the heat of styling tools?

Definitely! This oil nourishes and strengthens your hair from within, moisturizing the scalp to reduce annoying dandruff. It also forms a protective layer on your hair, shielding it from the damaging heat of daily styling tools.

Are you looking for an oil that will treat split ends, reduce hair loss, lengthen your hair, and strengthen follicles to give you a healthy shine?

Argan Oil from Al Attar treats split ends, reduces hair loss, and promotes hair growth, making it longer and stronger. You’ll notice how it gives your hair a natural shine and a soft texture, leaving it feeling vibrant and thick.

Benefits and Features:

Provides your hair with the essential elements for healthy growth and noticeable strength.

Effectively moisturizes the scalp, helping to eliminate dandruff.

Forms a protective barrier against heat damage caused by styling.

Adds an attractive shine to your hair and highlights its vitality.

Helps repair split ends and reduce hair loss.

Supports healthy hair growth and strengthens hair follicles from the roots.

How to use:

Apply an appropriate amount of oil to the hair.

Massage into your scalp with your hands for a minute to ensure absorption.

Leave the oil on your hair for an hour.

Wash your hair as usual with shampoo and conditioner.

Warnings:

For external use only.

Keep out of reach of children.

Store in a cool, dry place, away from direct heat and sunlight.

45 AED

14% OFFFeatured

Reborn Lemon Cleanser 230ml

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Highlights:

Reborn Lemon Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin

30 AED

11% OFFFeatured

Gluta Secret with Carrot Lightening Body Lotion 500ml

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Gluta Secret With Tra Carrot Lightening Body Lotion 500ml

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Wody lotion ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

40 AED

25% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

Botanical Exfoliating Bar 200gm

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Highlights:

Botanical Exfoliating Bar 200gm

100% pure, natural, exfoliating cleansing bar, with ground almond shell, which gently exfoliates dead skin cells whilst rich whole goat milk nourishes and gently moisturizes the outer layer of the skin. It deeply cleanses the skin removing all surface and ingrained dirt out of the skin, leaving an astonishing clean toned fresh finish to the skin.

Also contain Alpha Hydroxy Acid for smooth and clear complexion. Cleanse surface dirt and impurities from make-up with radiant finish.

You can see and feel the difference immediately. Once applied to the face and all over body you cannot fail to notice the real improvement to the skin. The feeling of being thoroughly cleansed and toned will forever compensate the dangers of bleaching with banned chemicals.

How to Use

Use warm water to create a rich lather and gently massage the skin while cleansing thoroughly.

Use twice daily for best results

Ingredients

Sodium Palmitate, Sodium Palm Kernel, Aqua (Water), Goats Milk, Mango, Ground Shell (Ground Almond Shell) Glycerine, Parfum, Sodium Chloride (sea salt), Prunus Amygdalus Dulcis (Apricot), EDTA, EHDP

75 AED

10% OFF

Prettybe Massage Lotion Coco butter 1000ml

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Prettybe Massage Lotion Coco butter 1000ml

45 AED

8% OFFFeatured

A3 Lemon + Papaya Face & Body Butter Cream 400ml

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Highlights:

A3 Lemon + Papaya Face & Body Butter Cream 400ml

LEMON Antioxidant and Purifying – Helps reduce skin blemishes

PAPAYA Rich in vitamin A, B, C – Prevents acne, oily skin and appearance of sun damages

Brighten and soften your skin with this luxurious cream!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

60 AED

10% OFFFeatured

Silky Cool Spearmint Facial Mud Mask 500ml

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Highlights:

Silky Cool Spearmint Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Veet Gold Almond Super Whitening Body Repair Oil 200ml

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Highlights:

Veet Gold Almond Super Whitening Body Repair Oil 200ml

Potent Formula: This Almond Super Whitening Oil contains a powerful blend of natural ingredients to repair damaged skin, promote super whitening, and provide intense moisturisation.

Rapid Results: Visible whitening effects can be seen in just 7 days of regular use.

Multi-Purpose: Suitable for use on both the face and body to address skin concerns like blemishes, discolouration, wrinkles, and dryness.

35 AED

10% OFFFeatured