Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

ActiveX Face & Body Lightening & Scrubing With Lavender Oil 500ml

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ActiveX Face & Body Exfoliating Scrub 500gm

Enjoy a luxurious exfoliating experience with ActiveX Face & Body Lightening + Scrubbing Cream. Formulated to gently exfoliate, eliminate dead skin cells, and provide deep hydration, this advanced formula leaves your skin feeling soft, refreshed, and radiant.

Highlights

Infused with moisturizing and nourishing ingredients like Argan Oil, Glycerin, and Niacinamide
Brighten and even out skin tone
Remove impurities and cleanse pores
Deeply hydrate and soothe the skin

40 AED

22% OFFFeatured

Aichun Beauty Face Serum Natural Rice Extract Anti-Acne Anti-Oxidation Refine Wrinkles 40ml

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Aichun Beauty Face Serum Natural Rice Extract Anti-Acne Anti-Oxidation Refine Wrinkles 40ml

Efficient replenishment, repair the skin, against skin aging, smooth fine lines effectively regroup collagen elastin, can increase the activity of elastin, so relax facial lines, wrinkles smoothed, relaxation improved. Product introduction: The natural skin care product for eye pattern, eye bags, crow’s feet, expression lines, nasolabial folds, forehead wrinkles, rich in anti-aging cream six peptides. Smooth wrinkles, use it steadily can improve skin laxity, aging, and increase the activity of elastin, resist aging, make skin smooth and elastic, restore the young state, enjoying youthful skin. Method of use: Clean face, apply proper amount of this product evently on face, message gently till fully absorded, can be used to join other skincare product at the same time, suitable for the whole body. Suit For All Skin: Our Hyaluronic Acid serum is safe for all skin types, even the most sensitive skin around the eye. It can replenish and restore lost moisture. With deep moisturizing effect. Effective Moisturizing – This beauty serum is an effective moisturizer with added light benefits for all skin types. Fresh and Fine Touch: Transparent texture is relatively thick, but not sticky, no burden. Soft and smooth touch, light fragrance. Skin – This essence for skin is non comedogenic, naturally balanced & is packed that are guaranteed to provide you with a more youthful complexion. It can replenish and restore lost moisture. Multiple Use Tips : Match with cream, mask, make up. Contains multiple plant compositions.

35 AED

11% OFFFeatured

Lotion, Moisturizers, Skin Care

Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

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Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

A light-weight non-greasy lotion specifically formulated with Avocado Oil to restore and hydrate sensitive or dry skin. Cetaphil Moisturising Lotion is clinically proven to fully restore the skin’s natural moisture barrier in just 1 week. n. Quick absorbing and long-lasting formulation leaves skin soft and soothed. With Niacinamide, Panthenol and Vitamin E.

85 AED

Creams, Serums, Skin Care

American Dream Cocoa Butter Lemon With Kojic Cream 453gm

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American Dream Cocoa Butter Lemon With Kojic Cream 453gm A super rich, non-greasy body cream which can be reapplied as often as necessary. Suitable as both a day and night cream. For best results apply just after bathing to lock in moisture

55 AED

11% OFFFeatured

Zero Tache Lightening Lotion with Carrot Extract 500ml

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Zero Tache Lightening Lotion with Carrot Extract 500ml

Zero stop concentrated with vitamin E and Carrot Extract a complex designed to clarify moisturize and cleans your complexion. Rich and fruit acid preserves your capital youth softened your skin refreshed and make it so much more radiant. Its whiten dark area of the skin.

Its contain sunscreen agents

Zero spot clarifying and whitening lotion is a highly advanced natural formula to designed to intensively and automatically whiten the dark areas of the skin, the lotion is a combination of lightening active ingredients with the antioxidiate properties of vitamin E, it’s even out, brightens and even whiten the complexion whilst fighting pigments problems.its also serves as a sun fighter as it’s contains sunscreen agentsThe Carrot Extract is composed mainly of water and fat which makes it an excellent water binding agent that can lock moisture in your skin cells keeping the skin soft and supple. Minerals from vitamin E is most advisable in cosmetology. It works perfectly on cell by regenerating ; mixed with carrot it gives you a clear and even skin tone.

85 AED

13% OFFFeatured

Extreme Glow Strong Lightening Serum 50ml

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Extreme Glow Strong Lightening Serum 50ml

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Serum combines Argan Oil, Valerian Root Extract, and Vitamin C in a lightweight, fast-absorbing formula developed to deliver advanced lightening benefits while maintaining skin comfort. Designed to target stubborn discoloration, it helps visibly improve the appearance of uneven skin tone and promote a clearer, more even-looking complexion. Apply before your moisturizer to help maximize your lightening routine.

Enriched with skin-conditioning botanicals and moisturizing ingredients, it helps keep skin soft, smooth, and hydrated while supporting a healthier-looking complexion. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant.

130 AED

14% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Dhin Dhin Body Brightening Oil Avocado 100ml

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Dhin Dhin Body Brightening Oil Avocado 100ml

Dhiin Dhiin Body Brightening Body Oil makes the skin fair and provides you with the ultimate hydration and clarification for your skin. Your skin feels moisturized, as well as, smoother looking complexion and a radiant glow. How to use: After cleansing skin, apply a small amount of Dhiin Dhiin Body

30 AED

6% OFFFeatured

Veet Gold Frozen Extra Whitening 10X Shower Gel 1000ml

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Veet Gold Frozen Extra Whitening 10X Shower Gel 1000ml

This solid White body wash is a strong solution to cancel all skin problems. It whitens your skin in a very special way, your skin in a very special way, your skin appears radiant, youthful and spotless. Regular use will gradually fade, hyperpigmentation problems such as dark skin, red skin, acnes, spot and stretch mark, scars that may occur from pregnancy or use of bleaching cream. RX Saluta injection is the perfect solution to get a total perfect solution whitening effect.

Ingredient

White Glutathione, Alchol Glycerin, Soy Protein, Perfume extracts, sodium Lactate, carrot seed oil, Vitamin K Citric Acid, chloride

85 AED

14% OFFFeatured

Eclat White Lightening Serum 50ml

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Eclat White Lightening Serum 50ml

Serum Eclat-White is specially designed for fast action. Featuring a highly complex brightening, moisturizing and cleansing, serum Eclat -White solves your skin problems and brings satisfaction. It corrects the imperfections of your skin, evens skin tone and give to your skin’s a revolutionary brightness. Your skin is clear, soft, smooth and perfect.

30 AED

8% OFFFeatured

ACM Dark Spot Cream Azéane Azelaic Acid Cream 15% 30ml

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ACM Dark Spot Cream Azéane Azelaic Acid Cream 15% 30ml

Its formula, which contains 15% azelaic acid, prevents and treats skin cracks and signs of sensitivity, and contains exfoliating acids.
Its formula contains 15% azelaic acid which should be treated, repaired and prevented at any time and signs of pollution caused by the soil.
In addition, this cream is also applied with salicylic acid and other exfoliating acids to maintain the skin’s natural radiance and reduce shine and shine.
Ideal for treating acne, pink, oily and red spots.

Instructions for use:

Apply to clean, dry skin every day.
Massage gently until completely absorbed.

110 AED

PRODUCTS ON SALES

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31% OFFFeatured

Hair Care, Hair Mask

Skin Doctor Shea Butter Regenerating Hair Mask 500ml

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Skin Doctor Shea Butter Regenerating Hair Mask 500ml

Skin Doctor Shea Butter Regenerating Hair Mask deeply conditions the dry, brittle, damaged and frizzy hair. Rich in Vitamins A and E, highly strengthens the hair strands as well as giving ultimate moisturization.
Excellent moisturizer, ultimate softening and strengthening for brittle, dry and damaged hair.

How to use

Apply generous amount of the mask on the wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes. Then rinse well with water

45 AED

17% OFFFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Lady Diana Baby Oil Enriched with Vitamin-E Formula 200ml

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Lady Diana Baby Oil Enriched with Vitamin-E Formula 200ml

Lady Diana Baby Oil with Vitamin E Formula is a herbal formulation which contains essential vitamins for the baby sensitive skin. It nourishes the skin while keeping the skin

25 AED

17% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Vitamin C Skin Moisturizing Whitening Body Massage Oil Gel 200ml

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Disaar Vitamin C Skin Moisturizing Body Oil Gel Whitening Body Massage Oil Gel 200ml

Moisturizing Lightening Stretch Marks Body Massage Oils for Spa

Moisturizer, Anti-wrinkle, Anti-aging, Whitening, Firming, Nourishing, Lightening

25 AED

13% OFFFeatured

Pastil Milky Body Whitening & Moisturizing 480ml

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Pastil Milky Body Whitening & Moisturizing 480ml

This nourishing non-greasy formula body lotion enriches with Milk Protein, which consist of many valuable nutrients for nourishing and moisturizing your skin. This lotion swiftly hydrates, yet very effective moisturizer from Vitamin E leaving your skin smoother, lighter, more supple and healthier looking.

35 AED

12% OFFFeatured

QV Baby Moisturising Cream 100gm

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QV Baby Moisturising Cream 100gm

QV Baby Dry Skin Moisturizing Cream is a rich and effective moisturizing cream specially designed for babies’ sensitive and dry skin. It consists of natural and safe ingredients such as Vaseline, sweet almond oil, shea butter, and vitamin E, making it suitable for sensitive skin.

Benefits and features:

Deeply moisturizes dry skin and maintains moisture for long periods.
It helps heal the skin from dryness from the inside and relieves irritation.
It does not contain any artificial fragrances or colours, making it suitable for sensitive skin.
It maintains moisture deep in the surface layers of the skin and protects it from external factors.
Does not cause clogged pores or allergies.
It gives your baby’s skin softness and shine.

How to use:

Apply a sufficient amount of cream to your baby’s skin.

Gently massage the cream into your baby’s skin until it is completely absorbed.

It can be used on the face and body.

75 AED

20% OFFFeatured

Ever Sheen Cocoa Butter Hand & Body lotion 500ml+Cocoa Butter Jar Cream+ Soap

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Ever Sheen Cocoa Butter Hand & Body lotion 500ml+Cocoa Butter Jar Cream+ Soap

Ever Sheen Cocoa Butter Set.This set is for a softer younger feelings skin. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry irritated chapped or sunburned skin.

120 AED

25% OFFFeatured

New Face Whitening Soap Brighten & Refresh Your Skin

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Highlights:

New Face Whitening Soap Brighten & Refresh Your Skin

Achieve a radiant, even-toned complexion with New Face Whitening Soap. Specially formulated to deeply cleanse, brighten, and reduce dark spots, this soap enhances your skin’s natural glow while controlling excess oil for a fresh, matte finish.

Key Benefits:

Oil-Free Skin – Removes excess oil without over-drying.
Visibly Fairer Skin – Promotes a brighter, more even complexion.
Dark Spot Reduction – Targets blemishes, pigmentation, and discoloration for a flawless look.
Gentle & Nourishing – Leaves skin soft, smooth, and hydrated after every wash.
Daily Use Formula – Ideal for all skin types, making it perfect for everyday skincare.

Reveal fresh, glowing skin with New Face Whitening Soap – your daily step to a brighter, healthier complexion!

15 AED

5% OFFFeatured

&Honey Color Control Repair Hair Treatment 445ml

Hair Care, Hair Treatment

&Honey Color Control Repair Hair Treatment 445ml

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Highlights:

&Honey Color Control Repair Hair Treatment 445ml

A nourishing hair treatment that repairs & protects colored hair
Formulated with over 90% moisturizing & color care ingredients, deeply hydrates & maintains hair color vibrancy
Developed with a blend of three types of honey: 60% organic manuka honey from New Zealand, 20% lavender honey from Spain & 20% raw honey from Japan, ensuring optimal moisture retention
Contains argan oil, hydrolyzed proteins & 3D hyaluronic acid, penetrates the hair shaft to nourish & rebuild, leaving hair healthier & more resilient
Includes color-protecting & color-locking ingredients, developed with hair dye experts, to maintain the bright color of dyed hair
Suitable for all hair types, especially beneficial for colored & damaged hair
Made in Japan

95 AED

12% OFFFeatured

Easy Glow Gold Face Cream Anti Sun Burn & Spots Cream 80gm

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Easy Glow GOLD Face Cream Anti Sun Burn & spots Cream 80gm

Age Spots, Blemishes, Dark Circles, Discoloration, Acne, Lightening, Early Signs of Aging, Dark Spots, Hydration, Nourishing, Radiance, Redness, Regenerating, Restorative, Revitalizing, Skin Firming

75 AED

18% OFFFeatured

Dr. Teal’s Pure Epsom Salt Soaking Solution Eucalyptus & Spearmint 1.36kg

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Highlights:

Dr. Teal’s Pure Epsom Salt Soaking Solution Eucalyptus & Spearmint 1.36kg

Dr Teal’s® Soaking Solution combines Pure Epsom Salt (Magnesium Sulfate USP), which has long been Known to help revitalize tired, achy muscles and refresh skin’s appearance, with luxurious essential oils to help soothe the senses and help provide relief from stress.

Pure epsom salt to help ease aches & soreness from muscle pain.

Eucalyptus Essential Oil to help relax body and mind.

Suggested Use

Pour: At least 2 cups of Dr. Teals® soaking solution under warm, running bath water.

45 AED

GIFT SET

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25% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

Chandni Skin Whitening Soap White 100gm

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Highlights:

Chandni Skin Whitening Soap White 100gm

Helps to removes acne, wrinkles, pimples, dark spots and dark circles. Cleanses skin and helps eliminates pimples, skin pigmentation, white heads and black heads. Gives instant freshness and relaxation.

Highlights

Helps to removes acne, wrinkles, pimples, dark spots and dark circles.
Cleanses skin and helps eliminates pimples, skin pigmentation, white heads and black heads.
Gives instant freshness and relaxation.

This is a regular facial and body cleansing bar formulated to help with acne, oil, and dark spots.

Wet your skin: Splash your face or body with lukewarm water.
Work into a lather: Rub the soap between your hands or apply it directly to your skin to create a rich lather.
Massage: Gently massage the foam into your skin using circular motions to cleanse dirt and excess oil.
Rinse: Rinse completely with clean water.
Frequency: Use it twice daily (morning and night) as part of your regular cleansing routine, and follow up with a moisturizer or cream if needed.

15 AED

30% OFFFeatured

Alatar 100% Batana Hair Serum Healthy Hair

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Highlights:

Alatar 100% Batana Hair Serum Naturally & Healthy Hair

35 AED

25% OFFFeatured

Oils & Moisturizer, Skin Care

Bebecom Glycerin Pure Oil 100ml

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Highlights:

Bebecom Glycerin Pure Oil 100ml

Prevents moisture loss

Ideal for dry skin

Leaves the skin feeling soft and comfortable

The Bebecom glycerin oil ensures a pleasantly silky feeling on the skin. By gently warming the skin, it creates a pleasantly warm feeling and protects the skin from moisture loss. Suitable for normal and dry skin.

We recommend warming a pea-sized amount between your palms and then applying to any area of your body. Recommended for daily body care.

15 AED

4% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Vita Glow Skin Whitening Cream 30gm

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Highlights:

Vita Glow Skin Whitening Cream 30gm

Vita Glow Skin Whitening Cream is a daily skincare formula designed to help improve the appearance of dull and uneven skin tone. Its nourishing cream base helps keep the skin hydrated while supporting a smoother and brighter-looking complexion.

With regular use, this cream helps enhance skin softness and promotes a healthy glow. Its lightweight texture absorbs easily without leaving a greasy feel, making it suitable for everyday skincare routines.

Key Features

Helps improve uneven skin tone appearance
Supports brighter and smoother-looking skin
Provides hydration and nourishment
Lightweight and non-greasy formula
Suitable for daily use
Compact 30g pack

130 AED

6% OFFFeatured

Olaplex No. 7 Bonding Hair Oil 30ml

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150 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Fantasy Passion 250ml

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Ella James Body Mist Fantasy Passion 250ml

Ella James Body Mist Fantasy Passion is a blend of Fuji Apple and Vanilla

25 AED

8% OFFFeatured

Oserth Volume Masque 300ml

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Highlights:

Oserth Volume Masque 300ml

A conditioning treatment that adds body while maintaining movement and softness.

• Root-Lifting Effect: Glycerin creates invisible support at the base
• Balanced Hydration: Moisturizes without sacrificing volume
• Detangling Bonus: Reduces breakage during styling
• Sustainable Luxury: Eco-conscious packaging
The secret to bombshell hair that still feels real.

120 AED

10% OFFFeatured

OZNaturals Vitamin C Facial Cleanser, 118ml

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Highlights:

OZNaturals Vitamin C Facial Cleanser, 118ml

This antioxidant-rich cleanser contains hyaluronic acid, rose hip oil, goji berry, vitamin E, and our super potent form of Vitamin C, making it one of the most effective natural facial cleansers available. Cold-processed skincare is better for your skin and provides a much more natural formulation than other natural skincare brands. OZNaturals Cold Processed skincare is purer, cleaner, and more productive for your skin.

Features
• Useful for all skin types, including dry and sensitive skin.
• It treats skin pigmentation, stimulates the skin to produce more collagen, and improves its texture to make it more elastic and fuller.
• It comes with a unique combination of vitamins C and E, as well as a mixture of hyaluronic acid and rosehip oil

How to use:

Apply Vitamin C Facial Cleanser to your clean hands or washcloth, moisten with water and wash thoroughly. Step Two • Rinse with clean water and pat dry.

45 AED

11% OFFFeatured

Karseell Maca Power Collagen Hair Mask 500ml

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Highlights:

Karseell Maca Power Collagen Hair Mask 500ml

Hair Mask – Contains collagen, argan oil, maca and natural herbs to deeply repair dry damaged hair

Penetrates hair to provide intense hydration, leaving hair smooth and shiny

Suitable for all hair types including color treated and chemically processed hair

Paraben-free, sulfate-free formula nourishes hair without weighing it down

Moist and moisturizing

Smooth off frizz

Repair damage after ironing

Restor elastic shine

How to use : wash your hair with shampoo, dry with a towel, apply the mask from the agent to the tip of the scalp and leave for 10-15 minutes. Remove the mask with plenty of water and the magic is ready. It is advisable that you do it 2 times a week.

85 AED

25% OFFFeatured