Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Skin by Zaron 1% Retinol Serum 30ml

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Skin by Zaron 2% Alpha-Arbutin serum 30ml

Experience a naturally brighter complexion with our 2% Alpha Arbutin Serum. This lightweight, powerful formula is designed to fade the appearance of age spots, acne scars, hyperpigmentation, and sun damage, promoting an even skin tone and radiant glow.

Infused with concentrated 2% Alpha Arbutin and Licorice Root Extract, our serum works effectively to improve skin tone and reduce discoloration. Its gentle formulation is suitable for daily use and can be combined with Vitamin C serum for enhanced results. Consistent application will reveal a brighter, more even complexion over time. Target Concerns Age spots Acne scars Hyperpigmentation Sun damage Uneven skin tone Skin Types Suitable for all skin types, but may cause initial sensitivity. Not recommended for pregnant women.

Initial Use: Apply a thin layer every other day for the first 3 weeks to allow your skin to adapt. Regular Use: Apply 2-3 drops to the palm and pat gently into freshly cleansed skin. Use 1-2 times daily. Combination: For maximum results, use in combination with Vitamin C Serum. Protection: Always use SPF during the day when using this product.

120 AED

22% OFFFeatured

Vitamin White Carrot Exfoliating Cream with Carrot Oil 150gm

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Vitamin White Carrot Exfoliating Cream with Carrot Oil 150gm

Vitamin White Carrot body cream is nourishing and anti-impurity. Its fabulous formula removes the darkest spots dramatically giving you a brown, spot-free complexion.

Application

Use once or twice a day, morning, and evening on damp skin, focusing on rough areas (elbows, knees, heels) then rinse thoroughly. Full use of the range is recommended.

35 AED

8% OFFFeatured

New York Fair & Lovely Powdered Exfoliating Cleanser with Papaya Enzyme 75gm

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New York Fair & Lovely Powdered Exfoliating Cleanser with Papaya Enzyme 75g

Experience the transformative power of our water-activated New York Fair & Lovely Powdered Exfoliating Cleanser with Papaya Enzyme. This unique powder formula activates upon contact with water, creating a creamy and rich foam that gently exfoliates your skin. It effectively diminishes dull skin and refines the texture, leaving your skin smooth and glowing.

The papaya enzyme powder helps to remove the appearance of uneven skin tone, revealing a more even and radiant complexion. It prepares your skin for a perfectly smooth canvas, ensuring that your skincare products are better absorbed and can work more effectively.

Directions: Apply the exfoliant to cleansed, dry skin. Activate it by adding a small amount of water and gently massage it in circular motions. Rinse thoroughly and pat your skin dry. It is recommended to use the exfoliant no more than twice a week to avoid over-exfoliation.

After exfoliating, remember to follow up with a minimum SPF 30 sunscreen daily, both during and after the treatment. This will help protect your skin from harmful UV rays and prevent skin discoloration.

Key Ingredients: Papaya Enzymes.

120 AED

6% OFFFeatured

Ivory Glow Retinol And Amino Acid Lotion With Ferulic Acid 500ml

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Ivory Glow Retinol And Amino Acid Lotion With Ferulic Acid 500ml

Key Benefits & Ingredients

Brightens Skin: It is formulated with ingredients like Turmeric & Curcumin (in some variants) or Vitamin C & Vitamin B3 complex (in others) to help brighten dull skin and fade dark spots.
Moisturizes Deeply: The rich, non-oily formula provides intense, long-lasting hydration, helping to soften dry, rough skin and improve elasticity for firmer, smoother skin.
Improves Texture and Tone: It leverages ingredients such as retinol and collagen peptides to support skin renewal, target fine lines, wrinkles, and uneven skin tone, leading to a natural, glowing appearance.
Fast-Absorbing: According to product descriptions, it absorbs well into the skin without feeling sticky or heavy, making it suitable for daily use.

150 AED

Biolight Hibiscus Flower Lightening Cream 500ml

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Biolight Hibiscus Flower Lightening Cream 500ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

45 AED

7% OFFFeatured

Fair & White So White Exfoliating Soap 200gm

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Fair & White So White Exfoliating Soap 200gm

A smooth foam, a heady fragrance, and exfoliating micro-balls… this soap rubs, and eliminates dead melanin-loaded cells, and impurities. Your skin is more even, revitalized, and radiant.

65 AED

9% OFFFeatured

Shower Gel, Skin Care

Pretty White Clarifying Shower Gel 500ml

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Pretty White Clarifying Shower Gel 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

50 AED

9% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Naturalle Multi-Action Extreme Body Lotion, Serum, Tube Cream and Soap 4-pc Set

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Makari Naturalle Multi-Action Extreme Body Lotion, Serum, Tube Cream and Soap 4-pc Set

4-pc brightening, toning & moisturizing set enriched with Almond & Argan Oil For sensitive to dry skin types

Restore your skin’s natural luster with this 4-pc hydrating botanical gift collection fortified with skin-replenishing Almond Oil, Argan Oil and SPF15.

Gently lightens dark circles, dark spots and marks
Hydrates and soothes skin
Softens fine lines & rough areas of skin
Brightens skin tone promoting youthful radiance
Protects against sun damage and environmental aggressors

This even tone moisturizer set includes:

Toning Soap: Cleanse and exfoliate skin
Toning Serum: Correct dark spots and even skin tone
Toning Cream: Moisturize and protect against sun damage
Body Lotion: Nourishes, evens tone and provides sunscreen

410 AED

17% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Baby Gentle Protective Petroleum Jelly 250ml

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Vaseline Blueseal Baby Gentle Protective Petroleum Jelly 250ml

Keeps lips moisturised, preventing them from chapping

Nourish and protect baby’s skin 24 hours a day

Use it every day to keep your little one’s skin soft, smooth, and healthy

25 AED

8% OFFFeatured

Silky Cool Apricot Face & Body Scrub 1000ml

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Silky Cool Apricot Face & Body Scrub 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

55 AED

PRODUCTS ON SALES

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11% OFFFeatured

Lotion, Skin Care

Valera Body Lotion, Nila Zarka

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Valera Body Lotion, Nila Zarka

40 AED

9% OFFFeatured

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter Large Edition 4Pieces

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Some By Mi AHA. BHA. PHA 30 Days Miracle Starter Large Edition 4Pieces

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter:

The AHA, BHA, PHA set contains 10,000 ppm of natural tea tree extract and the AHA, BHA, PHA ingredients to have bright, clean, and moisturized skin.
Gently removes dead cells and skin waste piled over the skin.
The soap gently exfoliates and cleanses your skin.
The toner cleans the pore and moisturizes your skin.
The serum hydrates, prevent moisture loss and remove waste from the skin.

The Set Contains:

Cream – 60g
Toner – 150ml
Serum -50ml
Soap – 106g

The cream contains abundant natural ingredients so it deeply moisturizes and smooths skin.

How to use:

Use cleansing soap for deep cleansing of the pore.
Use Miracle toner to wipe off the dry flakes.
Use Miracle Serum to calm down skin irritation.
Use Miracle Cream to firm up the skin barrier.

200 AED

20% OFFFeatured

Moroccan Oil Organic Soap Coffee 100gm

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Moroccan Oil Organic Soap Coffee 100gm

Organic Bath Soap With Coffee
Removes impurities and absorbs the excess oil along with the dirt from the skin and makes the skin firmer and tighter.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil – It has an antioxidant function.
Coffee – With its Antioxidant and Anti-inflammatory properties, it reduces and prevent inflammation and redness, and gives a beautiful skin tone.

20 AED

20% OFFFeatured

Hair Care, Hair Cream

Alatar 100% Batana Hair Mask

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Alatar 100% Batana Hair Mask

40 AED

20% OFFFeatured

Yong Chin Whitening Camel Milk Lotion 250gm

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Yong Chin Whitening Camel Milk Lotion 250gm

Nourishes and repairs damaged skin. Contains Vitamins A, B1, B2 & B12.

Yong Chin Whitening Camel Milk Lotion offers a concentrated formula with camel milk protein enriched with Vitamins A, B1, B2 and B12 plus natural oils that leaves your skin feeling soft and moisturized.
It restores your skin to freshness and vitality while maintaining the skin’s natural moisture balance and protect it from harmful UV rays. The light formula is absorbed quickly and is non-greasy.

How to use:

Apply to your skin as needed. Use daily for best results.

20 AED

10% OFFFeatured

Crave Crave Glow C lotion 500ml

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Crave Crave Glow C lotion 500ml

Crave Glow C pure whitening hand and body lotion contains natural oils for a moisturized and nourished skin. It whitens the skin very mildly and give an even skin tone. 450ml

45 AED

14% OFFFeatured

Bar Soap, Creams, Skin Care, Spot Corrector

BERG Advance White Miracle Hyaluronic Acid Beauty Cream

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BERG Advance White Miracle Hyaluronic Acid Beauty Cream

A moisture-binding face cream powered by hyaluronic acid to deliver long-lasting hydration, visibly plump fine lines, and revive a fresh, dewy glow. The lightweight, non-sticky texture absorbs fast and layers comfortably under makeup while supporting the skin’s moisture barrier. Suitable for most skin types, especially dehydrated skin. For external use only.

Key Benefits

Deep, all-day hydration

Plumps and softens the look of fine lines

Supports a healthy moisture barrier

Non-greasy, comfortable under makeup

30 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

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Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

Brightens and Evens Skin Tone: Infused with Arbutin and Kojic Acid, this cream helps reduce dark spots and pigmentation, leaving skin visibly brighter and more even-toned.
Hydrating & Moisturizing Formula: The Vitamin E and Glutathione blend deeply hydrates and nourishes your skin, restoring moisture and ensuring smooth, supple skin all day long.
Anti-Aging & Wrinkle Reduction: With the power of Vitamin E and Glutathione, this cream fights fine lines and wrinkles, promoting a youthful and radiant complexion.
Gentle Skin Protection: Enriched with Licorice Extract, this cream protects against environmental stressors while providing long-lasting hydration for a glowing, healthy skin appearance.
Suitable for All Skin Types: This lightweight formula, with Arbutin and Kojic Acid, is gentle enough for all skin types, delivering skin tone correction, anti-aging benefits, and hydration without irritation.

20 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Secret Glow Organic Turmeric Glowing Body Repair Oil 300ml

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Secret Glow Organic Turmeric Glowing Body Repair Oil 300ml

40 AED

13% OFFFeatured

Aura Moisturizing Body Lotion 250ml

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Aura Moisturizing Body Lotion 250ml

Aura Moisturizing Body Lotion is a luxurious and nourishing moisturizer that helps to deeply hydrate and protect your skin. Rich in natural ingredients such as Aloe Vera, Jojoba Oil, and Shea Butter, this fast absorbing lotion helps to lock in moisture and soothe dry, rough skin. With regular use, this lotion will leave your skin feeling soft and smooth, restoring its natural glow and protecting it from the elements. With its light, pleasant scent, Aura Moisturizing Body Lotion is the perfect addition to any skincare routine.

Rich in natural ingredients such as Aloe Vera, Jojoba Oil, and Shea Butter
Fast absorbing to lock in moisture
Leaves skin feeling soft and smooth
Restores skin’s natural glow and protects from the elements
Light, pleasant scent

35 AED

GIFT SET

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Lotion, Skin Care

COCO Clear Clarifying Body Lotion 200ml

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COCO Clear Clarifying Body Lotion 200ml COCO Clear Body Lotion 200ml is a clarifying beauty lotion with natural, organic plant and coconut oils that nourishes your skin and gives it a beautiful, luminous glow. Its unique formulation works in harmony with your skin, delivering progressive clarity and protection. Its fast-acting formula ensures results after the first use, leaving your skin feeling soft and smooth with a satin-like finish. With COCO Clear, you can trust that your skin will be naturally cleansed, rejuvenated, and purified.

40 AED

13% OFFFeatured

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

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Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35 AED

25% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Dry Scalp Care Shampoo with Almond Oil 190ml

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Head & Shoulders Dry Scalp Care Shampoo with Almond Oil 190ml

With Head & Shoulders formula for complete hair care with almond oil extract for healthy hair, free of loss and completely free of dandruff, and also works to prevent the appearance of white hair and works to supply hair follicles with vitamins and beneficial elements that are needed for strong and correct growth, and works to provide special care Its triple action formula leaves your hair soft and refreshed. It also works to protect and moisturize your hair and scalp with regular use, equipped with the latest beauty standards and an active formula to keep your hair active and more refreshed.

Benefits and Features:

It strengthens hair and corrects growth naturally.
It prevents the appearance of white hair and nourishes the hair follicles.
It works to nourish your hair with vitamins and beneficial elements.
It improves hair growth faster from the roots.
It cleans fat and visible impurities.
Protects your hair from direct sun damage.
It works to get rid of dandruff stuck to the scalp.
Protects and moisturizes your hair from the ends to the roots.
It is specially developed for hair to nourish your hair.

How to use:

Shake well before use, gently massage wet hair, and rinse with water. Repeat the process as needed.

15 AED

11% OFFFeatured

Shower Gel, Skin Care

ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

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ActiveX Musk & Amber Exfoliating Body Wash Deep Cleansing & Gentle Body Scrub Shower Gel 1000ml

Enjoy a refreshing cleansing and exfoliating experience with ActiveX Exfoliating Body Wash Musk & Amber. Specially formulated to combine effective cleansing with gentle exfoliation, it helps remove dead skin cells while washing away dirt, excess oil, and daily impurities.

The exfoliating particles help smooth rough areas such as elbows, knees, and heels, while moisturizing ingredients leave skin feeling softer and refreshed after every shower. The warm Musk & Amber fragrance provides a rich and sophisticated scent for a luxurious bathing experience. Suitable for daily use and all skin types.

Highlights

Gently exfoliates dead skin cells for smoother-feeling skin
Deep cleansing formula removes dirt, oil, and impurities
Helps improve the feel of rough and dry areas
Leaves skin feeling fresh, clean, and revitalized
Enriched with moisturizing ingredients for added softness
Luxurious Musk & Amber fragrance
Large 1000ml bottle for long-lasting use

40 AED

14% OFFFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Johnsons Baby Oil 200ml

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Highlights:

Johnsons Baby Oil 200ml

Give your baby’s skin softness and freshness with this baby oil from Johnson’s.

With a safe formula on your baby’s gentle skin, it moisturizes your baby’s skin all day long.

Hypoallergenic.
Protects from dryness.
Soothes and relieves dry, rough patches.
Leaves baby’s skin supple and soft.
Locks in moisture in the skin.
10x better hydration than regular lotion.
Pediatrician and dermatologist tested.

*Note: product image may vary by version.

Information:

Paraben-free.
Phthalate-free.
Artificial colours-free
Alcohol-free.

Ingredients:

Paraffinum Liquid Isopropyl Palmitate, Parfum

30 AED

13% OFFFeatured

Conditioner, Hair Care

Silky Cool Natural Hair Conditioner 500ml

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Silky Cool Natural Hair Conditioner 500ml

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

35 AED

24% OFFFeatured

Advanced Clinicals Retinol Anti-Wrinkle Face Serum 52ml

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Advanced Clinicals Retinol Anti-Wrinkle Face Serum 52ml

Retinol Anti-Wrinkle Serum is a miracle in a bottle. Widely touted as the most beneficial ingredient for your skin, Retinol shines your skin to a healthy glow, visibly enhancing your skin’s elasticity and revitalizing your radiant glowing complexion. Retinol, also known as, Vitamin A is one of the most powerful ingredients to restore skin! #1 Dermatologist-recommended skin care ingredient. Paraben-Free, gentle alternative to prescription treatments. Trusted formula.

Bonus: Retinol has been clinically studied and it has been documented that this potent ingredient truly does combat the signs of aging and reduces the appearance of wrinkles

65 AED

5% OFFFeatured

Advanced Clinicals Dark Circle Eye Serum 125ml

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Advanced Clinicals Dark Circle Eye Serum 125ml

Fake a full night’s sleep with this rapid soothing, hydrating serum. Radiance serum features 2.0% anti-aging peptides and Vitamin C-rich extracts. Clarifies and detoxifies tired, sluggish areas with antioxidant Ferulic Acid. Rapidly absorbs and layers easily under your favorite treatments, creams and makeup. Replenishes moisture to dry skin with Hyaluronic Acid and Aloe Vera. Dramatically reduces the look of dark circles and discolorations with Vitamin C-rich Kakadu Plum and Vitamin E.

Dermatologist and allergy tested, free from parabens, alcohol, dyes, and fragrance. Concentrated formula is designed for daily use.

95 AED

25% OFFFeatured

Shea Moisture Raw Shea Butter Hydrating Body Wash 384ml

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Shea Moisture Raw Shea Butter Hydrating Body Wash 384ml

Turn every single bath into a spa-like experience when you use SheaMoisture’s Raw Shea Butter Body Wash! Not only does this body wash calm your senses with refreshing scents of Frankincense and Myrrh extracts, it also does wonders for your dull, dry skin. This is a signature SheaMoisture body wash to have in your collection of bath products. It nicely complements our SheaMoisture Raw Shea Butter Hydrating Body Lotion.

Enjoy a deeply hydrating body wash that is specially formulated with certified organic Shea Butter, a premium active ingredient that gently cleanses and deeply moisturizes dry, rough skin. The high Vitamin A content of raw Shea butter body wash offers a pleasant way to help fight a plethora of skin conditions such as dermatitis, eczema, wrinkles and blemishes, while also being effective against skin allergies. Blended with healing, anti-aging extracts like Frankincense and Myrrh, our soothing body wash calms and revitalizes dull looking skin, while preventing early signs of aging.

Our complete body care formula is good for all skin types, including sensitive skin. In addition to Shea butter, our formula includes fruity Mango Butter and Argan Oil. Its rejuvenating formula creates a symphony of aromatherapy for the senses, while moisturizing your skin with a blend of vitamins, natural oils and nourishing ingredients that leave skin soft and youthful. Trust us; this one will become a firm staple.

45 AED

10% OFFFeatured