Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Xtreme Collection Strawberry Facial Scrub 500ml

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Xtreme Collection Strawberry Facial Scrub 500ml

Removes dead skin cell, opens blocked pores, hydrates and softens the skin. For all skin types.

How to use

Moisten the skin, apply and massage gently avoiding the eyes. Rinse well with clean wafer.

40 AED

20% OFFFeatured

Amalico High Queen Soap for Skin Lightening and Removal of Melasma and Freckles 125gm

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Amalico High Queen Soap for Skin Lightening and Removal of Melasma and Freckles 125gm

Removing the effects of melasma and dark knees.
Treatment for acne scars.
Skin lightening.
Whitening dark areas.
Treating the effects of sunburn.
Lightening the sensitive area.
Specifically designed for combination skin.

How to use

Wet your skin, rub the soap to create a lather, then rub gently and rinse well with water.

20 AED

10% OFFFeatured

Skinamm Papaya Super Whitening Skin Lotion Face & Body 500ml

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Skinamm Papaya Super Whitening Skin Lotion Face & Body 500ml

45 AED

22% OFFFeatured

Shower Gel, Skin Care

Melano Shower Gel with Milk & Honey 250ml

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Highlights:

Melano Shower Gel with Milk & Honey 250ml
Provides a luxuriously rich lather.
Gently Cleanses and Moisturises to leave your body soft, supple, and drenched in the pampering milk and honey fragrance.
Provides feeling irresistibly soft for your skin.

It contains:
Glycerin, D-Panthenol, Chamomile extract, Aloe vera extract, Honey extract, Vitamin E oil, Lemon oil.
How to use:
Lather in hands & Wash. Rinse thoroughly.

35 AED

Featured

Skin Doctor Vitamin C Brightening Soothing Gel 300ml

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Skin Doctor Vitamin C Brightening Soothing Gel 300ml

Ideal soothing gel for a radiant and bright skin.

Skin Doctor Vitamin C Brightening Soothing Gel is the ideal soothing gel for a radiant skin; reduces dark spots, tightens pores, brightens the skin and gently protects the skin from pollution.

How to use:

Scoop out an appropriate amount of the gel with your fingers. Steadily and smoothly massage over face and body with smooth circular motions, specially onto rough and dry areas. Use regularly for best results or as often as needed.

25 AED

8% OFFFeatured

Creams, Moisturizers, Skin Care

Shea Moisture Extra Virgin Coconut Oil Head to Toe Nourishing Hydration 444ml

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Shea Moisture Extra Virgin Coconut Oil Head to Toe Nourishing Hydration 444ml

Fatty acids, vitamins, and minerals are found in this deliciously lightweight 100% Extra Virgin Coconut Oil to immediately hydrate and softens even the driest skin and hair. Its fast absorbing formula provides all-over multi-benefits on hair, body, hand, and feet without leaving a greasy residue.

60 AED

2% OFFFeatured

Lotion, Shower Gel, Skin Care, Gift Sets

Clinitone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Body Lotion Set

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Clinitone Body Butter Vitamin C Kojic All-Over Glow Body Wash + Body Lotion Set

Clini-tone Body Butter Radiant Vitamin C Kojic Acid All-Over Glow Body Wash 1000ml

Clini-tone Body Butter Radiant Vitamin C Kojic Acid All-Over Glow Body Lotion 400ml

Aims to reveal a brighter, more even-toned complexion with a radiant glow.

It leaves skin feeling soft, smooth, and refreshed without over-drying.

Brightening & Evening Tone: Uses potent antioxidants to reduce the appearance of dark spots, dullness, and discoloration.
Deep Cleansing: Gently lifts impurities from the skin without over-stripping natural moisture.
Radiance Boost: Aims to provide a “lit-from-within” glow and promotes a more youthful appearance with consistent use.
Skin Compatibility: Formulated for all skin types.

305 AED

14% OFFFeatured

Miracle Jeune Anti-Aging Snail Slime Serum 50ml

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Miracle Jeune Anti-Aging Snail Slime Serum

The Miracle Jeune serum with snail slime is recognized for its anti-aging action and its healing effect on the skin. Made from protein extracts from the Amazon, the Miracle Jeune serum corrects scars, closes stretch marks and rejuvenates dead cells, thus restoring youthfulness and perfect radiance to the skin.

Contains: Dipropylen glycol, Glycerin, AHA, Vit. E, Collagen, Fragrance, Snail slime. Application

It is recommended to use the serum on the entire body, after bathing, especially on problem areas (stretch marks, pimples, black spots, wrinkles, scars, etc.)

Precautions

Changing the color of this product does not change its quality. Stop using it if you experience an allergic reaction. Do not use on a child under 12 years old.

30 AED

20% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Animal Design Bath Glove Green Frog

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Moroccan Oil Animal Design Bath Glove Green Frog

Bring a playful touch to your bath routine with the Moroccan Oil Animal Design Bath Glove in Green Frog.

Designed for gentle exfoliation and effective cleansing, this bath glove helps to remove dead skin cells, dirt, and excess oil, leaving your skin feeling smooth and refreshed.

The cute green frog design makes bath time enjoyable for both kids and adults.

Made from terry material

In the shape of animal design

Attractive to children’s eye- makes them love shower time

Use it to gently massage baby’s body

16 AED

20% OFFFeatured

Yoko Milk Spa Salt Multi Vitamin + Hya8 300g

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Yoko Milk Spa Salt Multi Vitamin + Hya8 300g

Milk Spa Salt Multi Vitamin Plus Hya8 (body scrub and skin care product)

Milk Spa Salt Multi Vitamin +Hya8

From the salt scrub recipe that many people love and is the best seller.

This new formula of Milk Salt Scrub will impress you with more extracts than ever before. In addition to the main extract like natural salt Hokkaido milk extract and vitamin E This new milk salt formula is also packed with Vitamin C and Vitamin B3 This helps the skin look radiant and lively.

There is also Hiya 8 A perfect combination of 8 types of Hyaluronic Acid that nourishes the skin at all levels, helping the skin to be plump, radiant, and look healthy.

How to use

: Pour some salt on wet skin and scrub thoroughly. Leave on for 3 minutes and rinse with clean water. Should be used 1 week. times for clean, fresh-looking skin always

Storage: Should be stored in a cool, dry place away from heat and sunlight.

Warning: For external use only. Do not eat If used, any abnormalities occur. You should stop using it and consult a doctor or pharmacist.

20 AED

PRODUCTS ON SALES

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18% OFFFeatured

Conditioner, Hair Care

Ab Naturals Argan Oil Softening Conditioner 500ml

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Ab Naturals Argan Oil Softening Conditioner 500ml

Experience the Magic of Pure Organic Argan Oil

Ab Naturals Argan Oil Softening Conditioner is a premium hair conditioning product that deeply nourishes and softens your hair. Made with pure organic Argan Oil, this conditioner is perfect for all hair types, leaving them silky, shiny, and full of life.

45 AED

33% OFF

Perfect White Lightening Soap 180gm

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Highlights:

Perfect White Lightening Soap 180gm

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for your skincare routine

The skin is soft, supple and radiant

10 AED

11% OFFFeatured

Kanza Whitening Body Lotion 550ml

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Kanza Whitening Body Lotion 550ml

The Kanza Whitening Body Lotion moisturises skin and makes skin soft and young. It protects your skin against acne, pimple and sunrays, gives pretty and gorgeous look after every use

40 AED

17% OFFFeatured

Skin Care, Spot Corrector

Gluta Secret Dark Sport Remover Face Cream 40gm

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Highlights:

Gluta Secret Dark Sport Remover Face Cream 40gm
Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Face Cream ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

25 AED

11% OFFFeatured

Pink Conditioning No Lye Relaxer Super with Shea Butter and Prota-silk

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Highlights:

Pink Conditioning No Lye Relaxer Super with Shea Butter and Prota-silk

40 AED

14% OFFFeatured

Skin Doctor Keratin Hair Serum 100ml

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Highlights:

Skin Doctor Keratin Hair Serum 100ml

Repairs damaged hair, protects hair against feat from hairdryers and irons, restores silkiness and shine and repairs split ends.

Skin Doctor Keratin silkiness shine serum forms a protective layer around hair strands against heat from hairdryers and irons, sealing hair cuticles. It leaves your hair with a soft texture and extra shine. Product highlights include:

30 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Vanilla Nourishing and Softening 1000ml

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Highlights:

ActiveX Hot Oil Hair Cream Vanilla Nourishing and Softening 1000ml

Indulge in the sweet and nourishing benefits of ActiveX Hot Oil Hair Cream 1000 Ml – Vanilla. Infused with the delightful scent of vanilla, this cream deeply nourishes and softens your hair, leaving it silky smooth and irresistibly fragrant. Experience the transformative effects as the cream repairs dry and damaged strands, restoring their natural shine and manageability. Embrace the indulgence of ActiveX Hot Oil Hair Cream – Vanilla for luxuriously soft and beautiful hair.

40 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Paw Paw Whitening Oil Papaya Extract 50ml

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Highlights:

Paw Paw Whitening Oil Papaya Extract 50ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

Completes the clarifying Milk and Cream’s care routine

Makes the skin tone clearer and more even

20 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Beauty Cream with Multivitamin 18gm

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Highlights:

Ujooba Beauty Cream with Multivitamin 18gm

Introducing Ujooba Whitening Cream, a luxurious skincare essential designed to illuminate your complexion with a radiant glow. Immerse yourself in the transformative experience of this advanced formula, crafted to address uneven skin tone and deliver a luminous complexion that radiates confidence

Key Benifits:

Whitening Powerhouse: Ujooba Whitening Cream is a potent formula that targets pigmentation and uneven skin tone. Experience the powerful blend of skin-brightening agents working together to reveal a more radiant and evenly toned complexion.
Hydration Boost: Enriched with moisturizing ingredients, our whitening cream ensures that your skin stays hydrated and supple throughout the day. Experience the perfect balance of nourishment and illumination, leaving your skin feeling silky-smooth.
Sun Protection: Ujooba Whitening Cream goes beyond brightening with its added sun protection. Shield your skin from harmful UV rays and environmental stressors, maintaining a youthful and protected complexion.
Skin-Friendly Formula: Crafted with care, our whitening cream is suitable for all skin types. The lightweight and non-greasy texture make it easy to incorporate into your daily skincare routine, leaving your skin feeling comfortable and pampered

15 AED

13% OFFFeatured

Fruit of the Wokalí Foaming Facial Cleanser, Deeply Cleanses Skin, Soft Built-in Brush Removes Excess Oil, Moisturizes Skin. 150ml

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Fruit of the Wokalí Foaming Facial Cleanser, Deeply Cleanses Skin, Soft Built-in Brush Removes Excess Oil, Moisturizes Skin. 150ml

Fruit of the Wokal Professional Care WKL Extract Papaya Cleansing Foaming Facial Cleanser deeply cleanses the skin. It effortlessly reaches deep into pores with the help of its soft, built-in brush to remove excess oil without disrupting the skin’s natural moisture barrier. With its foaming texture, the facial cleanser is gentle yet highly effective and suitable for all skin types. It brightens and deeply cleanses the face, eliminates dullness, deeply cleanses, repairs, and softens the skin.

35 AED

GIFT SET

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17% OFFFeatured

Skin Care, Spot Corrector

Pro White Collagen Dark Spot Removal 30ml

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Highlights:

Pro White Collagen Dark Spot Removal 30ml

Pro White Collagen Dark Spot Removal 30ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

25 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Avocado Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Pure Avocado Essential Oils for Brightening and Moisturising 118ml

Avocado Oil Promote blood circulation, improve digestive system function, protect the skin, improve endocrine system function, the benefit to the skeletal system, anti-cancer effect, anti-radiation effect, anti-aging, antibacterial and anti-inflammatory.

35 AED

31% OFFFeatured

Queen Helene Almond Massage Cream 425gm

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Highlights:

Queen Helene Almond Massage Cream 425gm

Queen Helene Almond Massage Cream’s formula was developed by professionals, for professional use. Almonds have vitamin A which nourishes the skin with natural oils that will not leave an overpowering scent. They’re packed with protein, vitamins and minerals the body need, both inside and out.

45 AED

17% OFFFeatured

Spot Corrector, Skin Care

Active White Clarifying Dark Spot Corrector Cream with Collagen 38gm

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Highlights:

Active White Clarifying Dark Spot Corrector Cream with Collagen 38gm

The Active-White Corrective cream with collagen moisturizes, helps fade dark spots (elbows, knuckles, armpits). Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of collagen, the skin is smoothed and the effects of aging are reduced.

Product benefits

Hydrates and clarifies the skin

Harmonizes the complexion

Softens and protects the skin.

Helps fade skin spots

How to use

Apply to clean, dry skin, preferably after showering or bathing. Rinse hands well after application. In case of contact with eyes, rinse them immediately.

The use of the product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

25 AED

Creams, Moisturizers, Skin Care

Enchanteur Moisturizing Cream Romantic 100ml

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Highlights:

Enchanteur Moisturizing Cream Romantic 100ml

Treat your skin with soft and creamy Enchanteur Nourishing Soft Moisturizing Cream; that gives you instantly smooth skin that is irresistible to touch.

15 AED

15% OFFFeatured

IQueen Styling Tek Solid Wood Round Hair Brush 46x236mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Solid Wood Round Hair Brush 46x236mm

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Highlights:

IQueen Styling Tek Solid Wood Round Hair Brush 46x236mm

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.

Overall Diameter: 46mm, Length:236mm

55 AED

3% OFFFeatured

Pro Lab Kojic Dipalmitate + HA Skin Whitening Body Lotion 500ml

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Highlights:

Pro Lab Kojic Dipalmitate + HA Skin Whitening Body Lotion 500ml

Pro Lab Kojic Dipalmitate + Hyaluronic Acid Body Lotion is a brightening and hydrating formula designed to improve uneven skin tone, fade dark patches, and leave the skin soft, smooth, and radiant.

KEY BENEFITS

• Helps fade dark spots and uneven skin tone
• Promotes brighter, more radiant-looking skin
• Provides deep, long-lasting hydration
• Improves skin smoothness and texture
• Suitable for daily body care

145 AED

18% OFFFeatured

Dermaliss Exfoliating Face Cleanser 125ml

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Highlights:

Dermaliss Exfoliating Face Cleanser 125ml

Deelply cleanse your skin with Dermaliss Exfoliating Facial Cleanser. This cleansing lotion works by clearing dirt and oil and by eliminating hyperpigmentation such as sunburns and dark spots. With consistent use, your skin is clear and even toned.

How to use Dermaliss Exfoliating Facial Cleanser

Apply cleansing lotion on the face and neck with a cotton pad. For noticeable result, apply twice daily.

Ingredients

Carrot Extract, MBS, A. Benzoyle, Saliylic Acid, MPG, Antioxidant, Glycerin, AHA, Fragrance

45 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Cowry Coffee Face & Body Wash 300ml

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Highlights:

Pretty Cowry Coffee Face & Body Wash 300ml

For beautiful and glowing skin! The coffee face and body scrub exfoliate your skin deeply. It removes all the dirt and dead skin, leaving a glowing skin behind. It is a natural skincare solution for a healthy skin.

45 AED

14% OFF

Oils & Moisturizer, Skin Care

Diamond White Lightening Oil 60ml

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Highlights:

Diamond White Lightening Oil 60ml

Diamond White Lightening Oil 60misformulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

30 AED