Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Enchanteur Perfumed Body Lotion Charming Satin Smooth 250ml

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Enchanteur Perfumed Body Lotion Charming Satin Smooth 250ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

20 AED

25% OFFFeatured

One Time Clarifying Bar Soap 1350gm

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One Time Clarifying Bar Soap 1350gm

One Time Soap has been designed to give the skin a significantly more radiant, more luminous complexion; it very quickly reduces your hyperpigmentation spots and prevents their appearance. Its concentrated formula acts gently and effectively to even out and clarify the complexion. Enriched with lightening plant extract, One Time soap moisturizes, protects and allows your skin to retain all elasticity without leaving a greasy film. It will leave your skin silky, soft to the touch and radiant with beauty, offering a pleasant feeling of freshness.

Application

Apply morning and evening all over the body after bathing.

Precautions

For external use only and keep out of reach of children. (Avoid contact with the eyes). Changing the color of the product does not affect its quality.

15 AED

6% OFFFeatured

Face Cream, Skin Care

Madam White Exclusive Whitening Facial Cream 60gm

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Madam White Exclusive Whitening Facial Cream 60gm

Madam White Exclusive Facial Cream (60g) is a multi-action skin corrector designed to whiten, brighten, and improve skin tone. It helps clear pimples, dark spots, and uneven skin texture, revealing a radiant complexion. Infused with collagen and carrot oil, it also moisturizes and protects the skin from environmental stressors.

75 AED

5% OFFFeatured

Lait Asian Secret Brightening Gluta Whitening Shower Gel 1000ml

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Lait Asian Secret Brightening Gluta Whitening Shower Gel 1000ml

Lait .ii4n San Brightening Gluta+ Whitening Shower Gel. Premium quality beauty and personal care product.

210 AED

6% OFFFeatured

Shower Gel, Skin Care

Clairissime Exfoliant Carrot Shower Gel 1000ml

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Clairissime Exfoliant Carrot Shower Gel 1000ml

Reveal your silky smooth and radiant skin.

The enchantingly fragrant, rich foam cleanses and removes dead cells and impurities.

It makes your skin look radiant and even.

Application: Use once daily to improve skin radiance.

80 AED

11% OFFFeatured

Melano Very Sexy Melano Body lotion 200ml

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Melano Very Sexy Melano Body lotion 200ml

lotion that Moisturizes with a captivating jasmine and rose fragrance for silky skin.

40 AED

13% OFFFeatured

Creams, Skin Care, Sunscreen

St Dalfour Excel Beauty Whitening Cream Beige 50gm

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St Dalfour Excel Beauty Whitening Cream Beige 50gm

Dalfour Beauty products are botanically based, safe, natural, gentle and are especially effective reducing the appearance of skin blemishes and freckles. Its advanced non-greasy formula keeps the skin clear, moisturized and soft. Acne marks are often visible for long periods and may be permanent but this product will help reduce their appearance as it lightens dark pigmentation and brings back healthy, soft and clear skin.

65 AED

13% OFFFeatured

AR Vitamin C Peptide Booster Serum 10ml

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AR Vitamin E Anti Acne & Oil Control Booster Serum 10ml
Facial serum for acne problems persons, Riches in nourishing value from Salicylic Acid which helps to Protect excess oil on the face that is the cause of acne problems. Also combines the value of Vitamin E, Snail Extract, Collagen, Royal Jelly Extract, Shea Butter to help adding moisture to the skin. With Sea Buckthorn Fruit Extract can help to protect the skin from wrinkles. Gives the skin look radiant and smooth naturally when used continuously on a daily basis.

35 AED

17% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Aloevera Moisturizing Body Oil Gel 200ml

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Disaar Aloevera Moisturizing Body Oil Gel 200ml

Moisturizing Lightening Stretch Marks Body Massage Oils for Spa

Moisturizer, Anti-wrinkle, Anti-aging, Whitening, Firming, Nourishing, Lightening

25 AED

20% OFFFeatured

Yoko Gold Coffee Salt Scrub 280g

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Yoko Gold Coffee Salt Scrub 280g.

Spa salt scrub, coffee formula, comes with many vitamins and skin foods that will make your skin beautiful, smooth, and soft. Mix with coffee grounds. Helps remove dirt from the skin. Exfoliate old skin cells to make your skin beautiful, radiant, and look healthy from skin scrubbing that stimulates blood circulation. In addition, we do not forget to add vitamin E. and olive oil for moisture after scrubbing.

Coffee grounds have excellent skin exfoliating properties.

Licorice Extract helps brighten the skin.

Collagen nourishes the skin to be smooth, bright and delays premature aging.

Vitamin E helps restore and nourish the skin to be smooth. And delays premature aging.

Vitamin B3 helps remove old skin cells, the cause of dark skin. Make your skin radiant. soft and moisturized

How to use: Pour enough salt onto your palm. Scrub onto wet skin all over the body in circular motion. Leave it on for about 3 minutes, then rinse off and shower with soap as usual.

20 AED

PRODUCTS ON SALES

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13% OFFFeatured

Conditioner, Hair Care

Blue Magic Conditioner Hair 340gm

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Blue Magic Conditioner Hair 340gm

Blue magic – conditioner hair dress anti-breakage

Blue magic conditioner/hair dress is formulated to give effective hair conditioning for days without being greasy. Keeps hair natural and lustrous. Promotes a healthier hair and scalp condition.

35 AED

7% OFFFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo

Sunny Isle Kids Care Extreme Hydrating Shampoo 236ml

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Sunny Isle Kids Care Extreme Hydrating Shampoo 236ml

Sunny Isle Kids Care Extreme Hydrating Shampoo is a moisture-rich formula designed to gently cleanse and hydrate children’s hair. Suitable for curls, coils, and waves, this shampoo is infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice to help leave hair feeling soft, manageable, and refreshed.

Key Features:

Gently cleanses children’s hair without stripping moisture
Infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice
Helps support softness, shine, and manageability
Suitable for curls, coils, and waves
Light, fresh scent
Ideal for kids with active lifestyles and frequent wash needs

How to Use:
Apply to wet hair, gently massage into scalp and hair, then rinse thoroughly. For best results, follow with Sunny Isle Kids Care Extreme Hydrating Conditioner.

Note: For external use only. Individual results may vary.

65 AED

13% OFFFeatured

Feminine Care, Personal Care

Laser White Feminine Wash with Jasmine Extract, 200ml

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Laser White Feminine Wash with Green Tea Extract, 200ml

Mild and skin friendly feminine liquid wash for daily hygiene of intimate areas with the usage of wate

Enriched with allantoin that reduces skin irritations, moisturizers and improves the texture of skin, thanks to neutral ph the natural protective barrier of the skin remains intact

Very gentle ingredients with anti-irritating.

It has soothing and regenerating properties.

Intimate areas to ensure comfort and feeling of freshness.

35 AED

13% OFFFeatured

Skin Doctor Rose Whitening Scrub For Face & Body 500gm

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Skin Doctor Rose Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Rose which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

18% OFFFeatured

Extract Green Papaya Calamansi Lotion, 350ml

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Highlights:

Extract Green Papaya Calamanco Lotion is improved non-greasy feel, leaves skin supple and soft. It helps get visibly whiter and smoother skin in just 7 days with a new fresh and longer-lasting fresher scent that lasts for hours. SPF 10 helps protect skin from darkening and sun-damage. This nourishes skin with Vitamin C and B3.

45 AED

13% OFFFeatured

Cantu Flaxseed Smooth Oil 100ml

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Cantu Flaxseed Smooth Oil 100ml

Cantu Flaxseed Smooth Oil is a versatile oil specially formulated to add smoothness, shine and moisture to your hair. This oil contains precious flaxseed oil, known for its nourishing and soothing properties.

Cantu Flaxseed Smooth Oil can be used in a variety of ways. You can use it as a pre-styling oil to protect hair before blow-drying or styling and to give it an extra dose of moisture. It can also be used as a post-treatment oil to soothe dry hair and give it a healthy shine.

This oil is lightweight and non-greasy, so it spreads easily through the hair. It penetrates deep into the hair strands and works from within to condition the hair and reduce frizz, leaving your hair silky smooth and with a shiny finish.

Cantu Flaxseed Smooth Oil is suitable for all hair types and can be used on both damp and dry hair. Simply take a small amount of the oil in your palms, distribute evenly through the hair and style as desired.

Get the Cantu Flaxseed Smooth Oil and pamper your hair with moisture and shine. Enjoy smooth and healthy looking hair that shines!

35 AED

8% OFFFeatured

Bigen Men’s Beard Colour B101 Natural Black No Ammonia

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Bigen Men’s Beard Colour B101 Natural Black No Ammonia

Leaves no trace on the skin “It provides perfect coverage of graying without leaving any color on your skin”

A non-liquid cream, it is a “high viscosity cream that covers the beard hair without falling out”

Quick application as it is “easy to apply to any part of the beard hair, even if it is short”

How to use:

Put the same amount of cream from both tubes into the mixing bowl.
Apply the cream to the non-wet hair of the beard, mustache and sideburns.
Wait one minute and then rinse the hair with water and shampoo it well.

55 AED

33% OFFFeatured

Creams, Skin Care, Spot Corrector

Purec Pure Egyptian Giga & Argan Soap 200g

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Purec Pure Egyptian Facial Whitening & Firming Cream 50gm

Purec Egyptian Facial Whitening & Firming Cream give you a fair and flawless complexion. It reduces signs of skin ageing and increases the luminance and vibrancy of your skin. The skin appears more plum & radiant after judicious use.

Usage:

Apply liberally to clean face and gently massage into skin using small circular motion until fully absorbed. It is suitable for all skin types.

30 AED

13% OFFFeatured

Belle Vie Serum Concentrate135ml

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Belle Vie Serum Concentrate, 135ml

Belle Vie Serum Concentrate is a natural skincare serum infused with the powerful properties of turmeric.

This serum is designed to help enhance your skin’s natural beauty while providing a comprehensive approach to treating common skin concerns such as dark spots, pigmentation, and aging signs.

Key Features:

Reduces Age Spots and Freckles: Effectively minimizes the appearance of freckles and age spots, promoting a clearer and more even complexion.
Brightens Skin Tone: Works to brighten the skin, helping to lighten pigmentation for a more radiant look.
Anti-Aging Properties: Helps diminish the appearance of fine lines and wrinkles, promoting a smoother, youthful complexion.
Blemish Treatment: Targets dark spots and blemishes to improve skin texture and radiance.
Safe for External Use: Formulated specifically for topical application, ensuring safe use for your skin.

Benefits:

Achieves a brighter, more even skin tone.
Helps reduce the appearance of fine lines, wrinkles, and other visible signs of aging.
Minimizes blemishes, freckles, and age spots, leaving skin looking healthy, smooth, and glowing.

35 AED

25% OFFFeatured

Jardin d’Oleane Moroccan Black Soap with Fassi Aker 500gm

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Highlights:

Jardin Olian Moroccan Soap with Aker Fassi combines ancient Moroccan traditions with natural ingredients to provide a unique bathing experience. This soap serves as a natural cleanser and exfoliator for the skin, removing impurities and dead skin cells, leaving the skin soft and radiant. It contains Aker Fassi, a powder extracted from anemone flowers, known for its nourishing and skin-brightening properties. This soap is an essential part of the traditional Moroccan bath ritual and is used to prepare the skin for moisturizing and nourishing treatments.

Benefits and Features:

Deep cleansing of the skin removes accumulated dirt and impurities, helping to purify pores and improve the appearance of the skin.
Natural exfoliation gently removes dead skin cells, promoting cell renewal and leaving the skin soft and radiant.
Moisturizing and Nourishing: Contains natural ingredients that help moisturize and nourish the skin, maintaining its elasticity and health.
Lightening and Toning: Aker Fassi contributes to lightening and toning the skin, reducing the appearance of pigmentation and dark spots.
Suitable for all skin types: Thanks to its natural formula, it can be used on all skin types, including sensitive.
This paraben-free product ensures it does not contain harmful preservatives, making it safe for regular use.
A unique bath experience that gives you a feeling of relaxation and refreshment, inspired by the ancient Moroccan bath tradition.

45 AED

GIFT SET

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32% OFFFeatured

Oils & Moisturizer, Skin Care

Clovate Skin-Balancing Face Serum 30ml

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Clovate Skin-Balancing Face Serum 30ml

Our skin-balancing serum multi-tasks ingredients into buildable textures designed to balance hydration and shine.
The unique combination of Clove leaf oiland Jojoba oil helps improve blood circulation removes dead cells resulting in tighter skin which helps prevent the appearance of fine lines and wrinkles.
Directions: Apply directly on dry cleansed skin and massage in circular motions. Follow up with SPF daily.
Warnings: For external use only. Avoid eye area.

65 AED

20% OFFFeatured

Brilliant Skin Essentials Kojic Acid Soap 135gm

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Brilliant Skin Essentials Kojic Acid Soap 135gm

Brilliant skin kojic acid lightens the skin prevents skin darkening and helps remove pimples and blemishes leaving the skin feeling clean, Refresh, and Glowing after use.

20 AED

13% OFFFeatured

AR Vitamin E Moisturizing Cream Enriched With Sunflower Oil 200gm

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AR Snail White Gluta Healthy Body Cream + B3 & E 200gm

Sweet style. With nourishment from Vitamin E, Vitamin C, and moisturizing, help to smoothen underarm skin and delivers refreshing feeling.

35 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Almond Lightening and Moisturizing Oil 100ml

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Highlights:

Disaar Almond Lightening and Moisturizing Oil 100ml

Disaar Almond Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

20% OFFFeatured

Conditioner, Hair Care

Every Strand Biotin & Collagen + Rosemary Mint Strengthening Conditioner 399ml

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Highlights:

Every Strand Biotin & Collagen + Rosemary Mint Strengthening Conditioner 399ml

Promotes Healthy, Longer, Stronger Hair
What it is: Perfect for flat to medium volume hair, this strengthening conditioner is infused with the refreshing essence of rosemary and mint, leaving your hair with an irresistibly delightful scent.
Why I need it: Experience the ultimate hair transformation with our strengthening conditioner, enriched with biotin, collagen, rosemary, and mint. Say goodbye to breakage and hello to beautifully healthy hair.
How to use it: After rinsing out the shampoo, apply a generous amount of Biotin & Collagen Conditioner. Use a wide-tooth comb to gently detangle your hair, working from the ends to the roots, then rinse thoroughly.

60 AED

10% OFFFeatured

Conditioner, Hair Care

Silky Cool Anti-Hair Loss Conditioner with Protein, Olive Oil & Black Seed 500ml

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Highlights:

Silky Cool Anti-Hair Loss Conditioner with Protein, Olive Oil & Black Seed 500ml

Introducing the Silky Cool Anti Hair Loss Protein & Olive Oil Conditioner, a high-quality hair care solution designed to nourish and strengthen your hair while preventing hair loss. This shampoo contains a unique blend of protein and olive oil that work together to provide deep hydration and promote hair growth.

Our Conditioner is formulated with a special effect that helps to soothe and refresh your scalp, leaving you feeling revitalized and energized. The silky smooth texture of the conditioner makes it easy to apply and massage into your hair, allowing the active ingredients to penetrate deeply and deliver their benefits.

Regular use of this Conditioner can help to reduce hair breakage, increase hair strength, and improve overall hair health. Whether you have dry, damaged hair or are experiencing hair loss, our Silky Cool Anti Hair Loss Protein & Olive Oil conditioner is the perfect solution for you.

This Conditioner comes in a convenient bottle, making it easy to use at home or on-the-go. So why wait? Treat your hair to the nourishment and protection it deserves with Silky Cool Anti Hair Loss Protein & Olive Oil Conditioner.

45 AED

33% OFFFeatured

Lemon Clear Clarifying Milk Plus + Lotion 250ml

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Lemon Clear Clarifying Milk Plus + Lotion 250ml

Lemon Clear Plus milk has been specially formulated with active plant substances and lemon extracts to achieve fast and healthy results on the skin.

It has been formulated with vitamins c and e to treat and illuminate your complexion. It helps eliminate black spots and pimples, and provides an even and clear complexion while moisturizing your epidermis.

30 AED

13% OFFFeatured

Lait Amino Glow Body Gold + Argan Oil Lotion 500ml

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Highlights:

Lait Amino Glow Body Gold + Argan Oil Lotion 500ml

Gold +Argan oil. SPF50. Age rewind body lotion.
Whitening and antioxidant, moisturising properties against harmful elements.

A luxurious body lotion infused with pure gold shimmer and nutrient-rich argan oil to deeply hydrate, smooth, and illuminate skin with a radiant, luminous glow.

Benefits
Ultimate hydration with ultra-nourishing argan oil
Illuminates skin with fine gold shimmer for a natural glow
Improves texture & elasticity while leaving a silky, non-greasy finish
Firming solution

Amino Glow 24K Gold lotion is formulated with powerful natural extracts, Gluta C products which provide intense whitening, anti aging, anti polution, antioxidant and moisturising properties, keeping skin nourished and protected against harmful elements.

Indulge in a radiant spa-like experience with Amino Glow Gold + Argan Oil Body Lotion. This premium formula features luxurious argan oil to deliver intense hydration and fortify skin’s moisture barrier, helping restore softness and elasticity.

Blended with real gold shimmer, it imparts a subtle, elegant glow that highlights your skin’s natural beauty without a heavy or greasy feel. Enhanced with vitamin E and botanical extracts, the lotion smooths texture, calms dryness, and creates a velvety finish ideal for everyday use.

Perfect for all skin types and climates, its silky, fast-absorbing texture blends effortlessly into both face and body skin. Whether you’re prepping for a night out or seeking a daily hydration ritual, this lotion delivers a luminous look with deep nourishment.

Benefits
Deep Moisture & Softness: Argan oil supplies essential fatty acids and antioxidants to quench dry skin and improve barrier repair.
Radiance Enhancement: 24K gold particles reflect light for a subtle, skin-brightening sheen.
Improved Skin Texture: Rich emollients soften rough patches and smooth dry spots.
Fortified Elasticity: Vitamin E and argan oil support skin’s resilience and reduce roughness.
Non‑Greasy & Lightweight: Fast-absorbing formula suitable for daily use under makeup or clothing.
Versatile Application: Perfect for full-body nourishment and glow—arms, legs, shoulders, and décolleté shine.

How to Use
Apply to clean, dry skin right after showering.
Massage gently in circular motions until fully absorbed.
Use daily, morning or night.
For a subtle glow effect, apply to arms, legs, shoulders, or décolleté.

175 AED

13% OFFFeatured

Fruit of the Wokalí Foaming Facial Cleanser, Deeply Cleanses Skin, Soft Built-in Brush Removes Excess Oil, Moisturizes Skin. 150ml

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Fruit of the Wokalí Foaming Facial Cleanser, Deeply Cleanses Skin, Soft Built-in Brush Removes Excess Oil, Moisturizes Skin. 150ml

Fruit of the Wokal Professional Care WKL Extract Papaya Cleansing Foaming Facial Cleanser deeply cleanses the skin. It effortlessly reaches deep into pores with the help of its soft, built-in brush to remove excess oil without disrupting the skin’s natural moisture barrier. With its foaming texture, the facial cleanser is gentle yet highly effective and suitable for all skin types. It brightens and deeply cleanses the face, eliminates dullness, deeply cleanses, repairs, and softens the skin.

35 AED

4% OFFFeatured

Karseell Maca Power Essence Purple Shampoo 500ml

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Karseell Maca Power Essence Purple Shampoo 500ml

Karseell Maca Power Essence Purple Shampoo is designed to neutralize brassiness in blonde hair shades, offering a high-quality at-home solution for color-treated hair. This shampoo helps protect your hair color from fading due to UV exposure, keeping your golden tones vibrant and fresh.

Benefits:
– Neutralizes brassiness: Effectively balances out yellow and brassy tones for a cooler, more vibrant look
– Protects hair color: Shields your hair color from fading caused by sun and environmental exposure
– Enhances blonde shades: Keeps blonde and light-colored hair looking fresh and salon perfect
– Gentle cleansing: Cleanses hair without stripping away essential moisture, leaving it soft and manageable

How to Use:
– Apply a generous amount to wet hair
– Gently massage into a rich lather, focusing on the areas with the most brassiness
– Leave on for 2-3 minutes for subtle toning or up to 5 minutes for more intense results
– Rinse thoroughly with water and follow up with a conditioner if needed
– Use 1-2 times a week or as necessary to maintain your desired tone

120 AED