Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Pure Carrot Gold Touch 1 Arbutin Fair & Gluta Lightening Soap 190gm

Bar Soap, Skin Care, Spot Corrector

Pure Carrot Gold Arbutin Fair & Gluta Lightening Soap 190gm

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Pure Carrot Gold Touch 1 Arbutin Fair & Gluta Lightening Soap 190gm

Pure Carrot, Gold Touch 1, Arbutin Fair & Gluta Lightening Soap, which acts as a skin tonic and helps to reduce dryness; it contains gold arbutin, which gives you naturally glowing skin color and removes dark marks and premature aging. It also aids in skin cell regeneration; it contains Arbutin Fair & Gluta, which helps to reduce itchy skin and eliminate dark spots. Use in conjunction with Pure carrot Gold balance lotion, serum, and face cream for best results.

25 AED

2% OFFFeatured

Fair & White Labo Derma Hydrating and Brightening Set

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Fair & White Labo Derma Hydrating and Brightening Set

Looking for a minimalist routine for face & body? Opt for the LaboDerma Essential Face & Body routine. 4 products to cleanse, purify and moisturize your skin every day.

– Labo Derma Pure – Skin Defense Exfoliating Shower Gel – 940ml
– Labo Derma Pure – PureSkin Micellar Water – 250ml
– Labo Derma Pure – PureSkin Anti-Imperfection Cream – 50ml
– Labo Derma Hydrate – Hydrating Lotion For Body, Hands & Feet- 500ml

490 AED

11% OFFFeatured

Royal Beauty Apricot Face Scrub 500ml

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Royal Beauty Apricot Face Scrub 500ml

Revitalize your skin with Royal Beauty Apricot Face Scrub, specially formulated to stimulate new skin growth by eliminating old, damaged cells.
This scrub deeply cleanses and removes dead skin cells, dirt, excess oil, and blackheads, leaving your skin smooth, soft, and glowing.
Infused with apricot extract, this scrub deeply nourishes and hydrates, leaving your skin soft and moisturized.
Its powerful antioxidant properties help protect your skin, making it an essential part of your skincare routine.
It provides a gentle yet effective exfoliation, revealing smooth, radiant skin without compromising its natural moisture.

40 AED

20% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

DH7 Paris Gold Cucumber Lightening Soap 200gm

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DH7 Paris Gold Cucumber Lightening Soap 200gm

DH7 – Gold Cucumber Lightening Soap 7 oz – 200g: Cleans your skin free of impurities and enlightens your complexion. It thoroughly rubs off dead skin cells while leaving your skin protected. To round up things nicely, the additional natural ingredients and precious oils will bring your skin youth back.

120 AED

6% OFFFeatured

Silky Cool Mulberry Feet Scrub 4000ml

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Silky Cool Mulberry Feet Scrub 4000ml

Removes black dead cells & impurities leaves your skin fresh and younger

75 AED

25% OFFFeatured

Glutathione Injection Gluta Terminal White Plus Brightening Serum 100ml

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Glutathione Injection Gluta Terminal White Plus Brightening Serum 100ml

Glutathione Injection Brightening Serum sets offers a specialized approach to skin care, focusing on improving the appearance of uneven skin tone and enhancing overall skin clarity. Each serum is designed to meet different skincare needs, incorporating carefully selected ingredients to help achieve a healthier and more luminous complexion. Their lightweight formula ensures effortless application and daily suitability.

Key Features

Skin Brightening Ingredients: Contains components such as Glutathione and Kojic Acid to help refine and improve skin tone.
Targeted Formulas: Each variant addresses unique concerns such as dullness, dark spots, or hydration.
Quick Absorption: Non-greasy texture that integrates seamlessly into skincare routines.
Skin-Friendly: Formulas are crafted to suit various skin types.

Benefits

Assists in reducing the visibility of dark spots and uneven tone.
Helps promote a more radiant and refreshed appearance.
Maintains skin hydration and softness throughout the day.
Blends easily into daily skin care without heaviness or irritation.

30 AED

18% OFFFeatured

Gluta C Intense Whitening Lotion with SPF 25 150ml

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Gluta C Intense Whitening Lotion with SPF 25 150ml

Discover Gluta-C Intense Whitening Dual Antioxidant Lotion with SPF 25

Enriched with powerful antioxidants Glutathione and Vitamin C, this lotion brightens, nourishes and shields your skin from sun damage. Perfect for everyday use, it’s the ideal choice for those seeking youthful, radiant skin. Secure your skin’s health today, embrace brighter skin tomorrow.

Anti-Aging & Antioxidant

Anti-Pollution with SPF25 Sun Protection

Skin Renewing

45 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Chamomile Massage Oil 500ml

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Silky Cool Chamomile Massage Oil 500ml

Promotes better nourishment and hydration of the skin. Helps relax, flush out toxins, tighten skin, and get a brighter complexion.

35 AED

8% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Aqua Rich Niacinamide and Alpha Arbutin Face Cream 100gm

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Aqua Rich Niacinamide and Alpha Arbutin Face Cream 100gm

Brightening Perfection and Deep Skin Renewal

Unveil visibly radiant skin with a face cream that combines science and nature for true brilliance. Infused with Niacinamide and Alpha Arbutin, this advanced formula targets uneven tone, dullness, and dark spots to reveal a clearer, more luminous complexion. It hydrates deeply without feeling heavy, leaving your skin supple, smooth, and glowing from the inside out.

Each application nourishes your skin barrier while reducing hyperpigmentation and improving overall clarity. Niacinamide strengthens and refines texture for a poreless look, while Alpha Arbutin gently fades discoloration and revives skin’s natural brightness. Perfect for daily use, it helps balance oil, protect against dullness, and keep your skin looking healthy and fresh all day long. Pair it with the complementary body lotion, body wash, or body oil for full-body radiance.

Usage Instructions

Apply to clean, dry face and neck after cleansing and toning. Massage gently using circular motions until fully absorbed. Use twice daily—morning and night—for best results. For enhanced glow, pair with matching body lotion, body wash, and body oil.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs. Discontinue use if irritation or redness appears. Keep away from direct sunlight and extreme heat. Store in a cool, dry place and out of reach of children.

120 AED

3% OFFFeatured

New York Fair & Lovely Active Lightening Cream 100ml

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New York Fair & Lovely Active Lightening Cream 100ml

Introducing New York Fair & Lovely’s Active Lightening Cream, a light, and creamy-textured formula designed to minimize the appearance of dark brown spots while providing gentle hydration to the skin. The active ingredients work to lighten the skin and protect it against damaging free radicals, promoting a luminous complexion. With regular use, this cream helps restore the skin’s softness, smoothness, and even tone.

Directions: Apply a thin layer to clean, dry skin, focusing on areas with dark brown spots. Use it preferably at night for optimal results. Follow up with a minimum SPF 30 sunscreen during the day to protect the skin from further discoloration.

155 AED

PRODUCTS ON SALES

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9% OFFFeatured

Lotion, Skin Care

Joji Secret Young Milky Gluta C & E Body Lotion 500ml

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Joji Secret Young Milky Gluta Alpha Arbutin Body Lotion 500ml

50 AED

10% OFF

PrettyBe Facial Scrub Papaya 500ml

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PrettyBe Facial Scrub Papaya 500ml

45 AED

15% OFFFeatured

Conditioner, Hair Care

Skin Doctor Coffee Volumizing Conditioner 500ml

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Skin Doctor Coffee Volumizing Conditioner 500ml

Vegan light-weight formula, detangles hair, adds volume, infuses moisture and energizes the hair.

Skin Doctor Coffee Volumizing Conditioner rich in antioxidants offers a light-weight formula that gently detangles hair while adding volume, infusing moisture and energizing the hair.
Ultimate damage repair, volumizing and energizing for weak thin hair.
– No sulphate.
– No paraben.
– No paraffin.
– Vegan formula.
– Natural active ingredients.

55 AED

4% OFFFeatured

Medicube Kojic Acid Turmeric Vita Capsule Cream 53gm

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Medicube Kojic Acid Turmeric Vita Capsule Cream 53gm

Transform dull, uneven skin into a radiant glass-skin glow with medicube Kojic Acid Turmeric Vita Capsule Cream, an advanced Korean brightening moisturizer specially designed to target dark spots, acne marks, hyperpigmentation, and uneven skin tone. Powered by a potent blend of Kojic Acid, Turmeric Extract, Niacinamide 5%, and Vitamin C vita capsules, this innovative capsule cream melts into the skin upon application to deliver active ingredients deeply for visible brightening and smoother texture.

The unique capsule technology facial cream helps protect the brightening ingredients until use, maximizing freshness and effectiveness. Kojic acid works to visibly fade pigmentation and post-acne scars, while turmeric provides antioxidant and soothing support to calm stressed skin. Niacinamide and Vitamin C help boost radiance, refine pores, and improve skin clarity, making this one of the best dark spot corrector creams for glowing skin.

Its lightweight gel-cream texture is enriched with 8 types of hyaluronic acid, ceramide NP, and allantoin, delivering long-lasting hydration without heaviness. Skin feels plump, soft, and smooth while the moisture barrier stays protected. Perfect for daily use, this Korean capsule cream for hyperpigmentation leaves your skin looking brighter, healthier, and more even after every use.

125 AED

5% OFFFeatured

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Shower Gel, Skin Care

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

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Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Energizing Exfoliating Shower Gel – With Vitamin C

Treat your skin to an invigorating, cleansing, and exfoliating treatment with Vitamin C. Its sensorial texture, with exfoliating microbeads, eliminates impurities and dead skin cells, leaving skin visibly smoother and more radiant. Every morning, awaken your senses with its rich, exfoliating lather and a fresh, fruity, and invigorating fragrance. For effective exfoliation, an energy boost, and luminous skin, day after day.

95 AED

10% OFFFeatured

Clere Nourishing Body Lotion Powder Fresh 400ml

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Clere Nourishing Body Lotion Powder Fresh 400ml

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Enriched with moisturizing glycerin and nourishing multivitamin serum for glowing skin.

Available in four refreshing fragrances.
Enriched with the scent of refreshing powder.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

17% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & shoulders Total Care Anti-Dandruff Hair Shampoo 400ml

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Head & shoulders Total Care Anti-Dandruff Hair Shampoo 400ml

With Head & Shoulders complete hair care formula for completely dandruff-free hair and leaves your hair soft and refreshed with its triple action formula and also works to protect and moisturize your hair and scalp with regular use Equipped with the latest beauty standards and an active formula to keep your hair active and more refreshed

Benefits and features:

Works to improve hair growth faster from the roots
Works to clean visible grease and impurities
Protects your hair from direct sun damage
Works to get rid of dandruff stuck to the scalp
Protects and moisturizes your hair from the ends to the roots
Specially developed for hair to nourish your hair

How to use:

Shake the package well before use

Massage your wet hair carefully then rinse it with water

Repeat the process as needed

25 AED

13% OFFFeatured

Conditioner, Hair Care

Blue Magic Hair Food With Oil & Coconut Oil 340gm

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Blue Magic Hair Food With Oil & Coconut Oil 340gm

Blue magic hair food anti-breakage conditioner & dressing scientifically formulated to condition dry brittle hair

35 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

CeraVe Eye Repair Cream 14.2gm

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CeraVe Eye Repair Cream 14.2gm

Specially formulated with ceramides, hyaluronic acid and a unique algae & botanical complex, CeraVe Eye Repair Cream is designed to reduce the look of dark circles and puffiness as it replenishes moisture to the delicate skin barrier around your eyes while providing hydration for up to 24 hoursApply in small dots around the eye area and gently smooth until thoroughly absorbed. Use alone or under makeup once or twice a day in the morning and/or evening.

65 AED

17% OFFFeatured

Skin Doctor Raspberry Protective Hand Cream 50gm

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Skin Doctor Raspberry Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use: Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

GIFT SET

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13% OFFFeatured

Lotion, Skin Care

RDL Licorice Hand & Body Lotion 600ml

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RDL Licorice Hand & Body Lotion 600ml

Moisturizing hand and body lotion enriched with Licorice extract and vitamin E for deep hydration and a brighter skin tone.

It contains Licorice extract, which helps maintain skin hydration, and vitamin E also acts as an antioxidant.

Combination of effective moisturizing agents and nourishing vitamins to give you naturally radiant and fair skin

35 AED

10% OFFFeatured

Creme Of Nature Style and Shine Foaming Mousse 207ml

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Highlights:

Creme Of Nature Style and Shine Foaming Mousse 207ml

Style & Shine Foaming Mousse is a uniquely formulated liquid gold mousse that is perfect for styling natural and relaxed hair. This nourishing formula, infused with Certified Natural Argan Oil from Morocco, moisturizes and nourishes the hair and instantly imparts Exotic Shine while reducing frizz.

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Instructions For Use

Apply foam liberally to towel dried hair from roots to ends for definition. Allow hair to air dry or diffuse.

45 AED

7% OFFFeatured

Bepanthen Derma Regenerating Night Face Cream 50ml

Creams, Face Cream, Skin Care, Personal Care

Bepanthen Derma Regenerating Night Face Cream 50ml

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Bepanthen Derma Regenerating Night Face Cream 50ml

Bepanthen® DERMA Regenerating Night Face Cream regenerates & rehydrates the skin overnight.
Its B5 Repair Complex contains:

Contains dexpanthenol, (Pro-vitamin B5) known to work deep within the skin to support the skin’s own regeneration process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization
Dermatologically tested, based on science, and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

130 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Aqua Gluta White Night Cream 30gm

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Highlights:

Aqua Gluta White Night Cream – SPF 45

Amazing Skin Forever – Whitening & Anti-Aging Formula

Wake up to visibly radiant and youthful skin with Aqua Gluta White Night Cream. Enriched with advanced Glutathione, antioxidants, and natural nourishing ingredients, this luxurious formula works overnight to rejuvenate, brighten, and repair your skin while you rest.

✨ Key Benefits:

9-in-1 Skin Perfection Action – Targets dullness, uneven tone, fine lines, and dehydration.
Whitening & Brightening – Promotes soft, glowing, and even-toned skin.
Anti-Aging & Firming – Reduces the appearance of wrinkles and fine lines.
SPF-45 Protection – Shields your skin from sun damage even during day use.
Natural Product – Made with safe, dermatologically tested ingredients.

🌙 How to Use:
Apply a small amount to cleansed face and neck every night. Massage gently until fully absorbed. Use daily for best results.

💛 Perfect For:
All skin types seeking an advanced brightening, nourishing, and age-defying night care solution

25 AED

13% OFFFeatured

Ujooba Anti Hairfall Shampoo Amla 400ml

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Ujooba Anti Hairfall Shampoo Amla 400ml

Combat hair fall and breakage with Ujooba Anti-Hairfall Shampoo, enriched with the power of Amla. Amla, also known as Indian gooseberry, is renowned for its strengthening and conditioning properties. This shampoo gently cleanses your scalp and hair while reducing hair fall, strengthening hair from the roots, and minimizing breakage. Perfect for daily use, it leaves your hair feeling stronger, healthier, and full of life.

Key Features:

Infused with Amla extract to reduce hair fall and breakage.
Strengthens hair from the roots for thicker, healthier locks.
Gently cleanses while nourishing your hair and scalp.
Suitable for all hair types.
Comes in a 400ml bottle for extended use.

How to Use:
Massage into wet hair and scalp, lather well, and rinse thoroughly. For best results, use regularly with Ujooba Nourishing Conditioner.

35 AED

9% OFFFeatured

Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

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Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

32 AED

8% OFFFeatured

9 AM Pour Femme Ladies Eau De Parfum 100ml

Eau De Parfume, Fragrances, Women

9 AM Pour Femme Ladies Eau De Parfum 100ml

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9 AM Pour Femme Ladies Eau De Parfum 100ml

A captivating and sophisticated fragrance for the modern and independent woman. Opening with a burst of vibrant and fresh top notes, this fragrance immediately energizes the senses, creating a feeling of optimism and vitality. As the scent evolves, the fruity middle notes add a touch of femininity and grace. The base notes provide a warm and sensual foundation, leaving a lingering trail of sophistication and allure. With its harmonious blend of accords, this scent is the perfect accessory for any occasion, enhancing the wearer’s natural charm and leaving a memorable impression. #CraftedByAfnan

PERFUME NOTES

Top Notes: Mandarin, Bergamot and Grapefruit
Middle Notes: Black Currant and Raspberry
Base Notes: Musk, Orange and Amber

120 AED

6% OFFFeatured

Pr.Francoise Bedon Lightening Milk Excellence Luxe 500ml

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Pr.Francoise Bedon Lightening Milk Excellence Luxe 500ml

Formulated with vitamins this formula treats and eliminates scars, age and sun spots leaving the skin lighter and more radiant

300 AED

25% OFFFeatured

AR Vitamin E Moisturizing & Strawberry Yogurt Cream 200gm

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AR Vitamin E Moisturizing & Strawberry Yogurt Cream 200gm

AR Vitamin E Strawberry Yogurt Cream helps to restore dark skin deeply.Let the feeling light, comfortable, not sticky, skin firm and moisturized throughout the dayReveals Bright skin. Best Seller Authentic Made in Thailand

30 AED

6% OFFFeatured

Shower Gel, Skin Care

Tree Hut Lotus Water Foaming Gel Wash 532ml

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Highlights:

Tree Hut Lotus Water Foaming Gel Wash 532ml

Refresh your shower routine with the delicious scent of Lotus Water! Our shimmering, gel formula suds up into a luxe lather that pampers skin, leaving it feeling soft, clean and moisturized. Tree Hut washes are infused with our hydrating oil complex, packed with antioxidant-rich avocado, kiwi and orange oils for the ultimate refreshed glow.

80 AED