Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Laser White Pure Clay Facial Mask Coffee Clay, 400gm

Rated 0 out of 5

(0)

Highlights:

Laser White Pure Clay Facial Mask Coffee Clay, 400gm

Face masks are great additions to any skincare routine to target specific skin care concerns. Masks can help hydrate skin, remove excess oils and help improve the appearance of pores—while providing a relaxing, spa-like experience at home.

Face masks are occlusive meaning they blanket the skin, delivering benefit ingredients to improve the appearance and or quality of the skin. Always apply a face mask to clean, dry skin so you’re not layering a face mask over dirt and bacteria.

Increased skin clarity and a reduction in facial skin wrinkles.

The perceived effect of a facial mask treatment can be revitalizing.

Facial masks often contain minerals, vitamins.

40 AED

13% OFFFeatured

Pastil Vitamin E Body Lotion 480ml

Rated 0 out of 5

(0)

Highlights:

Pastil Vitamin E Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

13% OFFFeaturedOut Of Stock

Creams, Skin Care

Clear Essence Skin Smoothing Cream 113g

Rated 0 out of 5

(0)

Highlights:

Clear Essence Skin Smoothing Cream 113g

A Hydroquinone-Free Formula for Dark Spots!

Clear Essence® Platinum Skin Smoothing Creme is a successful mixture of innovation and intimacy that makes this product effective for all people of color. Formulated to moisturize your skin while visibly reducing the appearance of dark spots and skin discolorations for a more even glow. This breakthrough formula is specially formulated with Alpha Arbutin and Sodium Ascorbyl Phosphate, nature’s most subtle and yet effective skin brightening agents.

Skin Concern: Dark spots, age spots, post acne marks, or sun discolorations

Recommended Skin Type: Dry to normal

175 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Beauty Cream for Skin Lightening With Mixed Fruits 50gm

Rated 0 out of 5

(0)

Highlights:

Kanza Beauty Cream for Skin Lightening With Mixed Fruits 50gm

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

15% OFFFeatured

The Ordinary Retinol Solution Oil 0.2% 30ml

Rated 0 out of 5

(0)

Highlights:

The Ordinary Retinol Solution Oil 0.2% 30ml

The Ordinary offers pure retinol serum, which works effectively in reducing the appearance of fine wrinkles and fighting the signs of aging in general, but it must be used with caution because it may cause redness and skin irritation for some skin types.

Benefits:

This serum contains pure retinol in 0.2% squalene and does not contain water or oils because they affect its effectiveness. It is available in a size of 30 ml.

How to use:

It is preferable to use it in a small amount on the skin in the evening after completing the daily skin routine of cleansing and moisturizing. Apply it in a small amount and distribute it with the fingertips. Please be careful and do not expose yourself to the sun after using it.

55 AED

12% OFFFeatured

Cococare Cocoa Butter Lotion 470ml

Rated 0 out of 5

(0)

Highlights:

Cococare Cocoa Butter Lotion 470ml

This lotion is enriched with moisturizing Cocoa Butter and is ideal for treating wrinkles and stretch marks.

This rich, creamy formula has been specially developed to treat dry, rough skin.

Cocoa butter helps provide high hydration that helps even out skin tone.

Suitable for daily use to make your skin soft and protected.

The perfect head-to-toe moisturizer, with time you’ll feel the difference.

Give your skin endless hydration, light and long-lasting.

75 AED

17% OFFFeatured

Dr Rashel Collagen Elasticity & Firming Essence Toner 500ml

Rated 0 out of 5

(0)

Highlights:

Dr Rashel Collagen Elasticity & Firming Essence Toner 500ml

Regenerates the skin cells and stimulate collagen production

Brightens and softens skin, enhances skin elasticity

Benefits:

Collagen essence toner helps remove dead skin cells, excess oil, and any residue after cleansing. It stimulates new skin cells and promotes a clear, smooth, healthy looking complexion. Every time you use it, the skin will be hydrated, firmed and rejuvenated to maintain youthful skin without drying the skin.

Application:

After facial cleansing, apply a proper amount to your face and gently dap for absorption; can be used on a daily basis every morning and evening.

Warning:

For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, if irritation occurs, discontinue use. And keep it out of reach of children.

25 AED

13% OFFFeatured

Yong Chin Vitamin C Whitening Face Wash 100ml

Rated 0 out of 5

(0)

Highlights:

Yong Chin Vitamin C Whitening Face Wash 100ml

Cleanse deeply on the skin pores, remove dead skin cells, repairs and whitens skin, gives refreshing and cooling effect.

YC Vitamin C Whitening Face Wash is formulated with natural extracts. It deeply cleanses the skin pores, removes dead skin cells, repairs and whitens skin giving it a refreshing and cooling effect. Vitamin C & E intensely whiten, minimize fine lines and help reduce the appearance of scars and blemishes for smoother skin.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

Even Better Moisturizing Cream Cocoa Butter 300ml

Rated 0 out of 5

(0)

Highlights:

Even Better Moisturizing Milk Cocoa Butter 500ml

Ensures intense moisturizing for extended periods of time.

Regenerates and soothes the driest of skins daily.

Brings immediate comfort and well-being, thanks to its soft, non-greasy texture.

Wrapped in a subtle and exquisite fragrance, the skin is soft, silky-smooth and glowing, like new.

30 AED

4% OFFFeatured

Eye & Lip Care, Skin Care

Tocobo Bio Collagen Brightening Eye Gel Cream 30ml

Rated 0 out of 5

(0)

Highlights:

Tocobo Bio Collagen Brightening Eye Gel Cream 30ml

A brightening eye gel-cream.

Brighten and soothe your under eyes with TOCOBO’s Collagen Brightening Eye Gel Cream. Infused with vegan collagen, retinol, and niacinamide to deliver triple brightening, moisture, and elasticity care for all skin types, this gel texture helps under eyes look instantly refreshed, with long-term use reducing the appearance of fine lines and wrinkles. For an additional hydration boost, quartz water and panthenol lock in moisture to keep the skin soft and supple.

125 AED

PRODUCTS ON SALES

View All

13% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Multivitamin Hair Serum 100ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Multivitamin Hair Serum 100ml

Conditions, hydrates, protects color and shields hair against heat.

Skin Doctor Multivitamin Hair Serum helps in repairing any damage that is caused by perming, coloring or any other treatment to the hair. It restores the vitality of the hair, prevent hair loss and makes hair look fuller. It is rich in nutrients and contains anti-bacterial properties. It coats the surface of the hair and gives a shiny appearance to the hair.

How to use:

Pour a few drops of the Multivitamin Hair Serum between your palms and then spread evenly into your clean and towel dried hair.

35 AED

25% OFFFeatured

Cream 21 Classic All Day Cream with Pro-Vitamin B5 50ml

Rated 0 out of 5

(0)

Highlights:

Cream 21 Classic All Day Cream with Pro-Vitamin B5 50ml

All Day Cream Intensive care and protection that leaves your skin soft and smooth all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin and keeps it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance.

Benefits and Features:

Gives you soft, smooth and refreshed skin.

Gently removes dead skin cells and renews them automatically

Rich in nutrients to maintain skin moisture.

How to use:

Apply to the body and massage gently on the desired area.

15 AED

17% OFFFeatured

Shenic Paris Perfect Legs Stage 2 125ml

Rated 0 out of 5

(0)

Highlights:

Shenic Paris Perfect Legs Stage 2 125ml

Perfect Legs Stage 2 Exclusive Formula Oil by SHENIC Paris is a comprehensive treatment designed for multiple skin concerns. This 8oz day and night oil harnesses the power of AHA, magnesium, and aqua to address cellulite, stretch marks, redness, dilated vessels, scars, and other skin irregularities. Suitable for all skin types and body areas including legs, this cruelty-free formulation delivers professional-grade results with a 36-month shelf life. Sourced from Cameroon and formulated by SHENIC Paris, this authentic treatment combines science-backed ingredients for visible skin transformation.

50 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Aqua Gluta White Night Cream 30gm

Rated 0 out of 5

(0)

Highlights:

Aqua Gluta White Night Cream – SPF 45

Amazing Skin Forever – Whitening & Anti-Aging Formula

Wake up to visibly radiant and youthful skin with Aqua Gluta White Night Cream. Enriched with advanced Glutathione, antioxidants, and natural nourishing ingredients, this luxurious formula works overnight to rejuvenate, brighten, and repair your skin while you rest.

✨ Key Benefits:

9-in-1 Skin Perfection Action – Targets dullness, uneven tone, fine lines, and dehydration.
Whitening & Brightening – Promotes soft, glowing, and even-toned skin.
Anti-Aging & Firming – Reduces the appearance of wrinkles and fine lines.
SPF-45 Protection – Shields your skin from sun damage even during day use.
Natural Product – Made with safe, dermatologically tested ingredients.

🌙 How to Use:
Apply a small amount to cleansed face and neck every night. Massage gently until fully absorbed. Use daily for best results.

💛 Perfect For:
All skin types seeking an advanced brightening, nourishing, and age-defying night care solution

25 AED

13% OFFFeatured

A3 Lemon + Carrot White Milk Lotion 400ml

Rated 0 out of 5

(0)

Highlights:

A3 Lemon + Carrot White Milk Lotion 400 ml

Antioxidant and Purifying – Helps reduce skin blemishes

Emollient, Skin Restoring – Promotes Healthy, Elastic And Radiant Skin

Brighten and soften your skin with this luxurious lotion!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

65 AED

5% OFFFeatured

Bar Soap, Gift Sets, Oils & Moisturizer, Skin Care

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

Rated 0 out of 5

(0)

Highlights:

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

COMPLETE SKINCARE COMBO: Includes ALADA Lightweight Whitening Oil (100ml) and ALADA Dewy Gluta Soap (70g) for a full brightening and cleansing routine for face and body.
HYDROQUINONE-FREE BRIGHTENING FACIAL OIL FOR DAILY SKIN CARE: Enriched with Retinyl Palmitate, Vitamin E, Lavender, and Chamomile oils to activate skin metabolism, improve skin tone, and support UV and after-sun repair.
GLUTATHIONE & NIACINAMIDE SOAP BAR FOR DAILY CLEANSING CARE: Formulated with L-glutathione, niacinamide, collagen, and licorice extract to reduce dark spots, exfoliate dead skin, and promote a radiant, even complexion.
DEEPLY MOISTURISING & LIGHTWEIGHT: The fast-absorbing oil and coconut oil-infused soap bar work together to nourish and hydrate skin without clogging pores or leaving a greasy residue.
SUITABLE FOR ALL SKIN TYPES: Both products are made with 100% natural ingredients, free from hydroquinone, and gentle enough for daily use on all skin types for face and body.
HELPS IMPROVE UNEVEN SKIN APPEARANCE: Formulated with skin-conditioning ingredients such as Vitamin C, Licorice Extract, and Carrot Extract to support clearer-looking and more balanced skin tone.

95 AED

15% OFFFeatured

Creams, Personal Care, Skin Care

Bepanthen Moisturizing Cream, Supports Healing of Damaged and Irritated Skin, 30g

Rated 0 out of 5

(0)

Highlights:

Bepanthen Moisturizing Cream, Supports Healing of Damaged and Irritated Skin, 30g

Bepanthen moisturizing cream for dry, damaged skin gently aids natural skin recovery, while keeping it soft, smooth and moisturized. This light formulation swiftly penetrates the skin exposed to drying and damaging environmental factors. Bepanthen cream contains the active substance dexpanthenol, Pro Vitamin B5, which is converted in the skin cells into the vitamin pantothenic acid. This active ingredients helps skin to grow, restore its healthy look, and stimulate its regeneration from the inside out. With its highly absorbent, slightly fatty emulsion, and high moisture content, Bepanthen moisturizing cream delivers a soothing effect on irritated skin.

55 AED

18% OFFFeatured

Hair Care, Hair Growth

Manuka Honey & Yogurt Glow Getter Pressed Serum Moisturizer 57gm

Rated 0 out of 5

(0)

Highlights:

Shea Moisture Manuka Honey & Yogurt Glow Getter Pressed Serum Moisturizer 57gm

For skin that glows from every angle! This unique solid pressed serum moisturizer transforms into a velvety serum as it melts into your skin to nourish, hydrate and provide a healthy glow. Manuka Honey calms and soothes stressed skin while yogurt provides nourishing hydration that renews and awakens. Say hello to healthy skin.

45 AED

38% OFFFeatured

Vaseline Healthy Bright UV Extra Brightening Gluta Glow Body Lotion 400ml

Rated 0 out of 5

(0)

Highlights:

Vaseline Healthy Bright UV Extra Brightening Gluta Glow Body Lotion 400ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

40 AED

8% OFFFeatured

Neutrogena Visibly Clear Pink Grapefruit Facial Wash 200ml

Rated 0 out of 5

(0)

Highlights:

Neutrogena Visibly Clear Pink Grapefruit Facial Wash 200ml

Neutrogena Fresh & Purifying Face Wash is an invigorating, oil-free daily wash that contains natural exfoliants to give you clean, fresher skin.

With Pink Grapefruit and Vitamin C, Neutrogena Refreshing and Purifying Face Wash cleanses and purifies skin to help prevent blemishes without over-drying your skin, revealing healthy-looking, clear skin.

60 AED

GIFT SET

View All

11% OFFFeatured

Cleansers, Skin Care

Aloe Vera Micellar Cleansing Water, Cleanses and Purifies the Skin, Fruit of the Wokali 300ml

Rated 0 out of 5

(0)

Highlights:

Aloe Vera Micellar Cleansing Water, Cleanses and Purifies the Skin, Fruit of the Wokali 300ml

FRUIT OF THE WOKALI – ALOE VERA MAKEUP REMOVER WATER

Deeply cleanses and purifies. Cleanses pores and removes all types of makeup from your eyes, lips, and the rest of your face. Removes waterproof and long-lasting makeup. Ensures a fresh and radiant complexion thanks to its aloe vera component.

40 AED

25% OFFFeatured

Face Fresh Beauty Serum 7ml

Rated 0 out of 5

(0)

Highlights:

Face Fresh Beauty Serum 7ml

Face Fresh Beauty Serum is a skin care product designed to be applied to the face and neck to improve the appearance and health of the skin. It is made with a variety of active ingredients that are meant to address specific skin concerns, such as fine lines, uneven skin tone, and dryness. There is an instant whitening formula in Face Fresh Beauty Serum that gives you acne-free bright skin within a few days. This serum is lightweight and easily absorbed, used as a targeted treatment to address specific skin concerns.

Glutathione is also an ingredient in Face Fresh Beauty Serum, acting as a sunblock and protecting you from sun tanning and ultraviolet rays to make you look fresh and beautiful for a long time.

How to Use It: Begin by cleansing your face with a Face Fresh Fairness Face Wash. This will remove any dirt or oils that may be present on your skin. Once your face is clean, take a small amount of Face Fresh Beauty Serum and apply it to your face and neck. You can do this using your fingertips or a cotton pad. Allow it to absorb into your skin for a few minutes before applying any other products or makeup.

15 AED

10% OFFFeatured

Al atar Sidr Leaves Shampoo, Extra Strength Repair, up to 80% Reduction in Split Ends 500ml

Rated 0 out of 5

(0)

Highlights:

Al atar Sidr Leaves Shampoo, Extra Strength Repair, up to 80% Reduction in Split Ends 500ml

45 AED

20% OFFFeatured

La Tchadienne Cleansing and Nourishing with Vitamin C And Tomato 160gm

Rated 0 out of 5

(0)

Highlights:

La Tchadienne Cleansing and Nourishing with Vitamin C And Tomato 160gm

Reduces grease, acne, freckles, dark spots. Refreshes you all

daily. Suitable for all skin types. To wash the body or face twice a day,

morning and evening. You can apply it as often as you like.

Use: to cleanse the skin of the face or body.

20 AED

17% OFFFeatured

Yoko Goat Milk Spa Salt Shower Bath 250g

Rated 0 out of 5

(0)

Highlights:

Yoko Goat Milk Spa Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, goat milk formula, rich in extracts from goat milk. and the properties of salt which helps in exfoliating the skin, making the skin white, smooth, soft and pleasant to the touch

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

25 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care

African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

Rated 0 out of 5

(0)

Highlights:

African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

African Pride Moisture Miracle Gel n’ Cream uses a 3-in-1 formula, including flaxseed oil and shea butter, to provide superior curl definition, hydration & shine as well as enhances the natural pattern of coils and curls without flaking.

45 AED

20% OFFFeatured

Bench Daily Scent Cologne Happy Hour 125ml

Rated 0 out of 5

(0)

Highlights:

Bench Daily Scent Cologne Happy Hour 125ml

Bench Daily Scent Cologne Happy Hour
To help you keep up with your ever-changing mood,
Bench introduces a line of scents that’s a sure fit to your everyday life
The Daily Scent Cologne Collection

20 AED

5% OFFFeatured

Hair Care, Hair Cream, Hair Oil

Mitchell Organics Organic Extract Batana Oil Hair Butter 118ml

Rated 0 out of 5

(0)

Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Butter 118ml

Indulge your hair in the deeply restorative power of Honduras’ miracle oil. This ultra-nourishing hair butter, infused with 100% pure Batana Oil, is enriched with a potent blend of essential fatty acids, antioxidants, and botanical oils to hydrate, repair, and protect. It smooths frizz, boosts shine, and improves elasticity, making it ideal for dry, brittle, or chemically treated hair. With every use, your hair becomes softer, stronger, and more resilient—while your scalp stays calm and balanced.

Hair Concern

• Dry, dull, or frizzy hair

• Breakage and split ends

• Chemically treated or over-processed strands

• Environmental stress and scalp dryness

• Loss of elasticity and shine

Used on Hair Types

• All hair types

• Especially effective for textured, dry, curly, or high-porosity hair

• Safe for color-treated or chemically processed hair

How it Works

• Nourishes & Seals: Batana, castor, and avocado oils work together to lock in moisture, restore softness, and protect from breakage.

• Strengthens Hair Fiber: Rich in antioxidants and vitamins that support hair regeneration and improve elasticity.

• Tames Frizz & Enhances Shine: Smooths the cuticle and shields against humidity and environmental damage.

• Scalp Comfort: Soothes dry or irritated scalp, promoting overall scalp health and optimal growth conditions.

Key Highlights

• Enriched with 100% pure Batana Oil
• Packed with Shea Butter, Avocado, Olive, and Castor Oils
• Deeply hydrating, anti-frizz, and restorative
• Enhances elasticity, shine, and manageability
• No harsh chemicals, parabens, or silicones
• Made in the USA

Key Ingredients

Helianthus Annuus (Sunflower) Seed Oil, Beeswax, Ricinus Communis (Castor) Seed Oil, Batana Oil, Persea Americana (Avocado) Seed Oil, Olea Europaea (Olive) Fruit Oil, Butyrospermum Parkii (Shea Butter), Vitamin E.

Directions

Apply a small amount to damp or dry hair, focusing on ends and scalp. Style as desired. Can be used as a leave-in or sealing treatment after wash day.

Pro Tip: Warm a small amount in your hands before applying to maximize absorption and melt it evenly into the strands.

90 AED

7% OFFFeatured

PR+ Paris Lightening Glycerin Enriched With Argan Extract 500ml

Rated 0 out of 5

(0)

Highlights:

PR+ Paris Lightening Glycerin Enriched With Argan Extract 500ml

The precious glycerine PR+ Argan includes the fabulous virtues of the Orient and active plants. Argan oil, world renowned for its exceptional moisturizing and anti-aging properties combined with the very restorative Glycerin, will nourish and repair your epidermis in depth to restore its softness, radiance and youth.

How to use

Ingredients

PROPYLENE GLYCOL, GLYCERIN, AQUA, TRIDECETH-9, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, SODIUM LACTATE, ASPERGILLUS FERMENT, PHENOXYETHANOL, ASCORBIC ACID, SODIUM METABISULFITE, ETHOXYDIGLYCOL, LINALOOL, BENZYL SALICYLATE, ALPHA – ISOMETHYL IONONE, ARGANIA SPINOSA KERNEL EXTRACT, DIETHYLHEXYL SYRINGYLIDENEMALONATE, LACTIC ACID, ARCTOSTAPHYLOS UVA URSI LEAF EXTRACT, CITRONELLOL, BENZOIC ACID, MORUS ALBA LEAF EXTRACT, DEHYDROACETIC ACID, BENZYL BENZOATE, GERANIOL, AMYL CINNAMAL, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIETHANOLAMINE, SODIUM DEHYDROACETATE, SODIUM BENZOATE, POTASSIUM SORBATE, HEXYL CINNAMAL, ISOEUGENOL, EUGENOL, SORBIC ACID, LIMONENE, BENZYL ALCOHOL.

465 AED

18% OFFFeatured

Shower Gel, Skin Care

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

Rated 0 out of 5

(0)

Highlights:

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml Lemon Clear shower gel, rich in vitamins C and E, helps fight dark spots and even out the complexion. Thanks to the vitamin C it contains, Lemon Clear exfoliating shower gel restores radiant, clean skin. It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance. This gel promotes cell renewal thanks to its antioxidant-rich formula. Lemon Clear leaves your skin soft and radiantly beautiful while instantly restoring the complexion’s natural radiance

45 AED