Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

PrettyBe Foot Salt Ocean Salt 1.5L

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PrettyBe Foot Salt Ocean Salt 1.5L

45 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

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Double Dose Ultra Whitening Molato Salt Body Scrub Carrot 3X Action 580gm

Are you looking for an advanced body scrub that harnesses the power of salt exfoliation combined with the nourishing benefits of carrot extracts for ultimate skin brightening? Discover Double Dose Molato Salt Body Scrub, expertly formulated with a potent Carrot 3X Action to effectively slough away dead skin cells, purify pores, and leave your skin brilliantly radiant.

45 AED

10% OFFFeatured

Silky Cool Brighten and Rejuvenate Skin Face & Body Scrub Gel Gold 200ml

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Silky Cool Brighten and Rejuvenate Skin Face & Body Scrub Gel Gold 200ml

Achieve a brighter and rejuvenated complexion with our Silky Cool Face & Body Scrub Gel Gold. Infused with natural ingredients, this gel-based scrub is designed to gently exfoliate and remove dead skin cells, revealing smoother, brighter, and healthier-looking skin.

Our scrub gel is formulated to work on all skin types, even sensitive skin, without any harsh chemicals like parabens and sulfates. The blend of natural ingredients helps to brighten and rejuvenate the skin, leaving it feeling soft, supple, and refreshed.

To use, apply a small amount of the scrub gel to damp skin and gently massage in a circular motion, concentrating on areas that need extra attention. Rinse thoroughly with water and pat dry. You’ll notice an immediate improvement in the texture and appearance of your skin, with increased brightness, smoothness, and radiance.

Order your Silky Cool Face & Body Scrub Gel Gold today and experience the benefits of this amazing product for yourself. With our scrub gel, you’ll have skin that is brighter, rejuvenated, and glowing with health

45 AED

13% OFFFeatured

Children’s Sunscreen Cream SPF 35, for sun-sensitive and tanned skin, UVA/UVB filters, provides immediate and reliable skin protection, water and sweat resistant. Fruit of the Wokali 130gm

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Children’s Sunscreen Cream SPF 35, for sun-sensitive and tanned skin, UVA/UVB filters, provides immediate and reliable skin protection, water and sweat resistant. Fruit of the Wokali 130gm

Fruit of the Wokali Sun Care Expert Kids Professional SPF PA+++35+ Sunscreen for children with sun-sensitive and tanned skin. The balanced UVA/UVB filter system provides immediate and reliable protection against sunburn. Premature skin aging caused by sunlight is prevented with regular application. Sweat and water resistant. 3-in-1: UVA/UVB protection, brightening and mattifying sunscreen, long-lasting care. Net Wt. 130g

35 AED

5% OFFFeatured

New York Bright & Lovely Foaming Wash with Vitamin C 150ml

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New York Bright & Lovely Foaming Wash with Vitamin C 150ml

Presenting our New York Bright & Lovely Foaming Wash with Vitamin C, a dynamic skincare solution that harnesses the power of antioxidants to enhance your complexion’s radiance. With its gentle exfoliating action, it effectively eliminates dulling dead skin cells, unveiling the bright skin underneath. By promoting better absorption of skincare products, it optimizes their effectiveness in delivering nourishment to your skin. This foaming face wash is highly efficient in clearing away impurities like dirt, pollution, and makeup residue, leaving your skin hydrated and glowing.

Directions: Gently press the brush to the skin and massage gently.

Key Ingredients: Vitamin C 20%, Hyaluronic Acid.

95 AED

13% OFFFeatured

Skin Doctor Herbal Vitamin C Facial Serum 50ml

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Skin Doctor Herbal Vitamin C Facial Serum 50ml

A potent brightener and elasticity booster free from silicone, mineral oils, paraben and synthetic colorants.

A premium facial serum by Skin Doctor is an ideal serum to soothe and calm the skin. Vitamin C facial serum is an excellent nourishing treatment which contains natural Niacinamide, Allantoin and Hyaluronic Acid which act as a whitening agents and reduce stain, freckles and help to improve uneven skin tone. Vitamin C contains powerful antioxidants to neutralize free radicals from external environment and makes the skin visibly smooth and natural looking.
This serum provides long-lasting support and whitening to the skin, improves the look of dull, tired and prematurely aging skin.
– Free of silicone
– Free of mineral oils.
– Free of paraben.
– Free of steroids.
– Free of synthetic colorants.
This product is suitable for all skin types including sensitive skin.

35 AED

25% OFFFeatured

Viva White Whitening Lotion 175ml

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Viva White Whitening Body Lotion 1750ml

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

30 AED

20% OFFFeatured

Face Cream, Skin Care

Kanza Two Pieces of Whitening Beauty Cream Mix Fruits 2X50gm

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Kanza Two Pieces of Whitening Beauty Cream Mix Fruits 2X50gm

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

40 AED

10% OFFFeatured

Make Up, Skin Care, Tonners

Yong Chin Glass Skin Makeup Finishing Spray with Hyaluronic Acid 160ml

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Yong Chin Glass Skin Makeup Finishing Spray with Hyaluronic Acid 160ml

Silicone free, Offers hydration with moisturizing oil control and Dewy finish.

Instantly refresh your look with the YC Glass Skin Makeup Finishing Spray. Perfect for a morning boost or a midday refresh, this lightweight spray delivers a dewy finish while keeping your makeup fresh all day. Formulated with Acne Shield Complex and Centella Asiatica Extract (Cica), it helps soothe the skin, while Hyaluronic Acid provides instant hydration. This oil-controlling, silicone-free formula ensures a shine-free, long-lasting look.

How to use:

Shake well before use. Hold the bottle 20-30 cm away from your face and spray evenly after applying makeup for a flawless, long-lasting finish.

45 AED

10% OFFFeatured

Fruit Of The Wokali Repairing Facial Cream with Rice Germ Essence 115gm

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Fruit Of The Wokali Repairing Facial Cream with Rice Germ Essence 115gm

Fruit of the Wokali’s Rice Repairing Cream is an intensive facial treatment that harnesses the age-old secrets of rice for beautiful skin. Formulated with white rice germ essence , this cream acts as a powerful repairing agent that penetrates the layers of the dermis to restore its vitality. It’s the ideal solution for tired or congested skin, providing deep nourishment that transforms rough texture into a silky, visibly rejuvenated surface.

Main benefits:

Combats Dullness and Spots: With a proven effectiveness of up to 99% in improving dullness , this treatment actively works to reverse darkening and spots , revealing a clearer and brighter complexion.
Nutrition with Rice Germ: White rice extract is rich in vitamins and minerals that help nourish and moisturize the skin , strengthening its natural structure against environmental damage.
Nutrient Replenishment: Acts as a source of vitality that replenishes essential elements lost during the day, ensuring that the skin regains its biological balance.
Porcelain Texture: Its constant application leaves a delicate, soft and smooth feeling , minimizing the appearance of pores and softening expression lines for a flawless finish.
Long-lasting hydration: Seals in moisture on the face, preventing dryness and maintaining skin elasticity for longer.

Technical specifications:

Net Content: 115 g.
Key Ingredient: White Rice Germ Essence (botanical extract).
Action: Repairing, clarifying and softening.
Skin type: Suitable for all skin types, especially dull or uneven skin tone.

45 AED

PRODUCTS ON SALES

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Bar Soap, Skin Care

Yoko Gluta Beauty Soap 120g

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Yoko Gluta Beauty Soap 120g

Yoko Gluta Beauty Soap Soap designed to nourish the skin to look naturally radiant. Along with being rich in Glutathione, Vitamin B3, Vitamin B5 and Vitamin C, it helps exfoliate the skin to make it smooth, bright, and radiant. It also combines rose oil and almond oil to add moisture to the skin. And helps prevent premature aging.

How to use: Rub to create foam. Use to clean face and body. Then rinse with clean water

15 AED

10% OFFFeatured

Hair Care, Hair Gel & Spray

Lustors Pink Plus 2-N-1 Scalp Soother & Oil Sheen 458ml

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Lustors Pink Plus 2-N-1 Scalp Soother & Oil Sheen 458ml

Is ideal for: dry scalp, braids, relaxed hair, color treated hair. for pressed hair, natural hair. A blend of essential plant oils including shea butter that help detoxify, soothe and restore oily, itchy and flaky scalps. A special spray nozzle delivers and soothing relief directly to the scalp, touching those hard to reach areas without disrupting your style. Relieves scalp tension. Ideal for braids, locks, twists and weaves. Remove the nozzle to use as a shine spray.

45 AED

6% OFFFeatured

Creams, Skin Care, Tubes

Fair & White Miss White Beauty Active Dark Spot Corrector Cream Gel 30ml

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Fair & White Miss White Beauty Active Dark Spot Corrector Cream Gel 30ml

Reduces dark spots and helps fight pigmentation, smoothing and restoring an even skin tone.

This rich velvety fading cream visibly promotes a more beautiful, lighter, unified complexion in a matter of days. Excellent for a dry complexion.

80 AED

10% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Strawberry Massage Cream 1000ml

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Silky Cool Strawberry Massage Cream 1000ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

45 AED

17% OFFFeatured

Pastil Natural Organic Ginger Hair Oil 65ml

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Pastil Natural Organic Ginger Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

18% OFFFeatured

Conditioner, Hair Care

DAX Washable Hair Wax 99gm

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DAX Washable Hair Wax 99gm

DAX Hair Wax is an everyday styling product. It is a strong holding wax that contains a special ingredient to help it wash out more easily. Great for short or medium length hair!

Strong hold wax for everyday styling
Used for locs, twists, and also for molding and sculpting short hair

45 AED

8% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment

Gro Secrets Tress Enhancing Growth Oil 177ml

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Gro Secrets Tress Enhancing Growth Oil 177ml

Gro Secrets Tress Oil is an all natural (mineral oil free), high potency extract oil blend that enhances the natural shine of your hair and locks in moisture.

60 AED

22% OFFFeatured

Ors Olive Oil Fortifying Creme Hair Dress Infused with Castor Oil For Strengthening 170gm

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Ors Olive Oil Fortifying Creme Hair Dress Infused with Castor Oil For Strengthening 170gm

The Olive Oil Creme is perfect for dry, dirty hair. Rich with essential fatty acids, this hairdress or crème infuses moisture directly into the hair shaft. Infuses moisture directly into the cuticle. Increases hair elasticity. Adds deeper, longer lasting Add Shine to the hair. Key Features

Improves hair’s elasticity

Adds deeper, longer-lasting shine and moisture to the hair

Imparts lustrous softness to the hair

Can be used as an overnight treatment Perfect For

Anyone needing intense moisture, elasticity, and long-lasting shine Recommended Use

As a daily treatment Styler. As an overnight leave-in treatment

35 AED

10% OFFFeatured

Fruit of the Wokali Illuminating and Softening Body Scrub with Aloe Vera 600gm

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Fruit of the Wokali Illuminating and Softening Body Scrub with Aloe Vera 600gm

Fruit of the Wokali Aloe Vera Natural Sherbet Scrub (Aloe Vera and Sweet Cream Body Scrub)

Product type: Sherbet-type body scrub / Brightening and smoothing treatment

Main ingredients:

Aloe Vera: Rich in antioxidants and vitamin C, it provides “juicy” hydration and helps to beautify and brighten the skin tone.
Sugar: A natural granulated exfoliant that effectively and biodegradablely polishes the skin’s surface.
Sweet Cream: A softening base that conditions the skin during the exfoliation process to prevent irritation.

Main benefits:

Radiant Renewal: Instantly eliminates dry, dull skin, revealing a younger, softer, smoother skin layer.
Hydration Balance: Deeply nourishes while exfoliating, ensuring the moisture barrier remains balanced and restoring natural radiance.
Boost to Circulation: The mechanical action of sugar on the skin helps to stimulate superficial blood flow, promoting cell regeneration.
Illuminating Properties: Thanks to the Vitamin C in aloe, it helps to even out skin tone and combat the appearance of tired skin.
Sherbet Texture: A unique consistency that glides smoothly over the body, facilitating massage and pore cleansing.

45 AED

33% OFFFeatured

Shower Gel, Skin Care, Tubes

Fair and White Gold Ultimate Argan Radiance Shower Gel 250ml

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Fair and White Gold Ultimate Argan Radiance Shower Gel 250ml

A precious shower gel with Argan* oil promising a bright and beautiful day… Its luscious, golden texture transforms into a creamy foam that will cleanse your skin. A truly delightful divine fragrance for a moment of well-being.

30 AED

GIFT SET

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8% OFF

Oils & Moisturizer, Skin Care

Prettybe Massage Oil Lavender 1000ml

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Prettybe Massage Oil Lavender 1000ml

55 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

D.E.S 5.5 Lightening Unifying Body Oil Rich in Baobab Oil 70ml

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D.E.S 5.5 Lightening Unifying Body Oil Rich in Baobab Oil 70ml

This luxurious D.E.S 5.5 Complexion Unifying Body Oil is enriched with potent and natural Baobab oil to reduce scarring, correct imperfections and relieve all spots. Its lightweight, non-greasy texture is quickly absorbed and provides long-lasting brightness and clarity to your complexion. Use daily on the face, neck and bust, paying extra attention to areas where stubborn spots persist. For best results, use at bedtime. Your skin will be left feeling hydrated, nourished and radiant.

25 AED

6% OFFFeatured

Mixa Urea Cica+ Repair Cream Jar 400ml

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Mixa Urea Cica+ Repair Cream Jar 400ml

Mixa Urea Cica Repair+ Cream 400ml is designed to treat dry, rough, and bumpy skin with intensive care.
Formulated with 10% urea and amino acids, it delivers deep hydration and gentle exfoliation.
Urea smooths and softens, while amino acids help maintain the skin’s natural moisture barrier and support repair.
The cream visibly reduces 90% of flakes and begins repairing skin after just one use.
It provides up to 48 hours of comfort, leaving skin noticeably smoother, softer, and protected.

Product Features:

Clinically proven: repairs in 1 use: -90% flakes
48H smoothed skin
Hypoallergenic
10%: urea: moisturizes skin
Amino acid: skin hydration
Tested under medical control
Clinically proven results

How to use:

Apply mixa cica repair daily and generously on body

75 AED

11% OFFFeatured

Donkey Milk Whitening Cream Blue 180ml

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Donkey Milk Whitening Cream Blue 180ml

Donkey Milk Cream is a premium skincare product formulated to deeply nourish, hydrate, and brighten the skin. Infused with the natural goodness of donkey milk, this luxurious cream provides exceptional skin benefits, including hydration, skin brightening, and anti-aging properties. The rich nutrients in donkey milk help improve skin elasticity and support a healthy, glowing complexion.

Highlights:

Brightening: Reduces dark spots, hyperpigmentation, and uneven skin tone, leaving skin with a brighter and more even complexion.
Softening and Regenerating: Natural vitamins and collagen help improve skin elasticity, hydration, and regeneration, promoting softer skin.
Firmer, Tighter Skin: Enhances skin firmness, for a youthful, glowing appearance.
Deep Hydration: Provides intense moisture, leaving the skin soft, nourished, and refreshed.

Key Features:

Donkey Milk: Rich in nutrients, it nourishes and rejuvenates the skin, enhancing its natural beauty.
Natural Collagen: Supports skin elasticity and nourishment for a smoother, firmer appearance.
Lightweight and Fast-Absorbing: The creamy texture absorbs quickly, leaving no greasy residue, making it suitable for daily use.
Botanical Extracts: Plant-based ingredients work together to promote healthy, radiant skin.

Donkey Milk Cream is the perfect addition to your skincare routine, delivering hydration, firming, and brightening effects for a rejuvenated complexion.

40 AED

18% OFFFeatured

Cocoa Expert Cocoa Butter Body Lotion 500ml

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Cocoa Expert Cocoa Butter Body Lotion 500ml

Cocoa Expert Cocoa Butter Body Lotion is a luxurious, nourishing that deeply hydrates and protects the skin. Our unique formula combines the ultra-hydrating properties of cocoa butter with vitamin E and SPF 20 UVA/UVB sun protection to help prevent the signs of aging. This body lotion will leave your skin feeling smooth, soft, and deeply moisturized for all-day hydration. With regular use, you can enjoy visibly softer, younger-looking skin.

45 AED

11% OFFFeatured

Olaplex Blonde Enhancer Toning Shampoo Nº 4P Size 250ml

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Highlights:

Olaplex N6 Smoothing Concentrate Cream 100ml

Features and benefits:

Smooths and strengthens hair, reducing frizz and flyaways.
Provides deep moisture to the hair, making it softer and more resilient.
Protects hair from the effects of heat styling tools, minimizing heat damage.
Suitable for use on all hair types, including chemically treated hair.

Instructions for use:

After washing hair, gently pat dry with a towel to remove excess moisture.
Apply an appropriate amount of cream to wet hair, starting from the center of the hair to the ends.
Comb through hair to distribute product evenly.
Allow hair to dry naturally or use styling tools as desired.

Warnings for use:

Avoid contact with eyes.
In case of contact with eyes, rinse thoroughly with water.
Store in a cool, dry place out of the reach of children.

125 AED

11% OFFFeatured

Conditioner, Hair Care, Shampoo

Amalico Pumpkin Seed Oil Shampoo & Conditioner Set 500ml

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Amalico Pumpkin Seed Oil Shampoo & Conditioner Set 500ml

80 AED

13% OFFFeatured

AR Super Brightening Multi Vitamin Cream 200gm

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AR Super Brightening Multi Vitamin Cream 200gm

Facial & Body cream, riches in Niacinamide(Vitamin B3) that help to wrinkles and dark spots faded, leaving the skin looking smooth Kojic Acid, Vitamin C, Glutathione, Fruit Extract help to skin look white* and radiant naturally Vitamin E help to moisturize the skin reveal youthful and naturally radiant looking when used daily continuously.

Directions : Apply to the face and body regularly in the morning – evening or as often as needed.

35 AED

25% OFFFeatured

Creams, Skin Care, Tubes

Rich & Pure Double Active Clarifying Soap Fast Action 190g

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Rich & Pure Double Active Clarifying Soap Fast Action 190g

Rich Pure with double active ginseng and red pepper feeds intensely, hydrates and revives the skin. It offers a brilliant brilliance to the composition by acting in execution without disturbing the skin thanks to its ultra-violetq sunlight-based security.

15 AED

11% OFFFeatured