Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Pretty Be Massage Oil Lemon Grass 500ml

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Pretty Be Massage Oil Lemon Grass 500ml

45 AED

13% OFFFeatured

Pretty Cowry 100% Natural Donkey Milk Serum 30ml

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Pretty Cowry 100% Natural Donkey Milk Serum 30ml

Anti Aging Anti Wrinkle Whitening Moisturizing
Vitamin C Donkey Milk Serum
Hyaluronic Acid Orange Extract
Whitening Professional Skin Care

35 AED

17% OFFFeatured

Body Gel, Cleansers, Skin Care

ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 500ml

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ACM Sensitelial Ultra Rich Cleansing Gel For Dry Skin 500ml

It is a cleansing lotion that removes impurities without attacking or drying the skin .
Its superior moisturizing agents and gentle, fragrance-free washing base give it optimal tolerance that is much appreciated by dry and sensitive skin .
It is easy to rinse off, and can be applied to the face and body, in children as well as adults.
Soap-free, it respects the pH of the skin, and the hydrolipidic film it restores.
Brings comfort and softness .

125 AED

29% OFF

Clear Therapy CT+ Lightening Cream Carrot Oil 200ml

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Clear Therapy CT+ Lightening Cream Carrot Oil 200ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

25 AED

8% OFFFeatured

Fifty’s Beauty Ageless Extratone Fade Milk PLUS 300ml

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Fifty’s Beauty Ageless Extratone Fade Milk PLUS 300ml

This smoothing milk features our special tropical plant extracts formulated to significantly help brighten, reduce appearance of dark mark and smooth uneven skin tone. With the incorporation of Shea butter and Cashew nut seed oil, this body milk nurtures, protects, and has a remarkable moisturizing effect.

A non-oily formula in liquid form designed to significantly brighten, nurture and hydrate skin, while it absorbs easily.

115 AED

6% OFFFeatured

Fair & White Gold Rejuvenating Moisture Protect Smoothing & Moisturizing Lotion 500ml

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Fair & White Gold Rejuvenating Moisture Protect Smoothing & Moisturizing Lotion 500ml

Enhanced with Glycerin and Vitamin E, this lotion quenches dry/dehydrated skin, restoring skin’s texture back to its soft, silky healthy appearance.

145 AED

25% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Skin Doctor Lychee Jelly Lip Balm 9gm

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Skin Doctor Lychee Jelly Lip Balm 9gm

Enriched with vitamins E & C, offers long-lasting relief for dry and chapped lips.

Infused with the hydrating benefits of Lychee, this jelly lip balm helps keep lips moisturized while soothing and repairing chapped or cracked skin. Enjoy soft, nourished lips with a fruity aroma and refreshing taste.

Key Benefits:
Enriched with Vitamins E & C for deep nourishment and protection
Provides long-lasting relief for dry, chapped lips
Hydrating and soothing formula to keep lips soft and supple

15 AED

13% OFFFeatured

Ramsii Lotion with Vitamin E 473ml

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Ramsii Lotion with Coconut Oil and Vitamin E 473ml

This hand and body lotion soothes and softens skin.

65 AED

11% OFFFeatured

Gluta Gold Super Whitening Fade Milk 500ml

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Gluta Gold Super Whitening Fade Milk 500ml

The gentle nourishing ingredients complex of this kojic acid and glutathione, makes it the perfect choice for you whether you have a dry, oily or sensitive complexion, this milk is all you need to acquire a smooth silky soft skin; forget about spots, pimple and blemishes once for all. Your radiant, youthful, soft skin will be hard to resist. Contains: Arbutin, Glutathione, Vitamin E & Kojic Acid. Results within the first week of use.

40 AED

15% OFFFeatured

Almond Herbal Super White Lotion with Multi-Fruits Mixtures Extract 500ml

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Almond Herbal Super White Lotion with Multi-Fruits Mixtures Extract 500ml

Experience skin radiance like never before with Almond Herbal Super White Lotion, expertly blended with multi-fruit extracts, natural almond oil, and skin-conditioning vitamins. This hydrating body lotion helps to refresh dull skin, even out tone, and restore youthful glow with daily use.
The unique blend of herbal and fruit ingredients delivers deep nourishment while keeping your skin smooth, supple, and visibly radiant. Perfect for all-season care, it leaves your skin soft to touch and naturally luminous without greasiness.

85 AED

PRODUCTS ON SALES

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15% OFFFeatured

Hair Care, Shampoo

Mielle Rosemary Mint Strengthening Shampoo 355ml

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Mielle Rosemary Mint Strengthening Shampoo 355ml

Mielle’s Rosemary Mint Strengthening Shampoo was developed to gently cleanse your hair while providing key nutrients. With hair strengthening biotin and certified organic ingredients such as coconut and babassu seed oil, you can bring weak or brittle hair back from the brink. Not only does this strengthening shampoo feels and smells great, but it also provides intense moisture for all hair types along with unrivaled slip. A little goes a long way with this hair strengthening shampoo, which works great in concert with our Rosemary Mint Strengthening Hair Masque!

Key Benefits:

Infused with biotin

Gently cleanses and protects hair

Smells great!

55 AED

9% OFFFeatured

COSRX Refresh AHA BHA Vitamin C Daily Toner 150ml

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COSRX Refresh AHA BHA Vitamin C Daily Toner 150ml

A patented rejuvenating toner that contains AHA, BHA and Vitamin C to mildly exfoliate for soft and bright skin.

GOLDEN-RX COMPLEX™ combined with AHA and BHA

Formulated with GOLDEN-RX COMPLEX™(comprised of Actinidia Chinensis (Kiwi) Fruit Extract and Hylocereus Undatus Fruit Extract), this effective, skin-rejuvenating daily toner contains AHA, BHA, and Vitamin C which will smoothen, tone, and brighten your complexion.

Refreshing, Watery texture for all skin type

Toner with watery and light-weight texture suitable for all skin types.

Absorbs immediately into the skin and leaves the skin soft and smooth to prep for next skincare products to follow.

105 AED

7% OFFFeatured

Kamill Hand & Nail Cream With Chamomile & Lavender Extract 75ml

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Kamill Hand & Nail Cream With Chamomile & Lavender Extract 75ml

The nourishing Kamill Lavender Hand and Nail Cream for all skin types provides intensive moisture and supports skin regeneration. The pleasant lavender scent also has a relaxing effect. The hand cream contains organic chamomile from certified organic farming and natural lavender oil.

Chamomile is one of the best-known native plants and is traditionally used as a natural care and remedy. With a little imagination, one can see a radiant sun in the golden-yellow flower heads of chamomile. The healing properties of chamomile are medically proven. The ingredients of the chamomile flowers have various effects: they counteract the effects of pro-inflammatory substances in the body, inhibit the growth of bacteria, relax, soothe, and promote wound healing.

65 AED

8% OFFFeatured

Fair & White Gold AHA Brightening Exfoliating & Clarifying Lotion 350ml

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Fair and White Gold AHA Brightening Exfoliating & Clarifying Lotion 350ml

Formulated with aggressive AHA, Glycolic Acid helps to prepare skin for quick and effective absorption of GOLD skincare. Revitalizes skin’s texture, smoothing and brightening dull skin.

110 AED

11% OFFFeatured

MAAKE Apricot Skin Glowing Face & Body Scrub 600ml

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MAAKE Apricot Skin Glowing Face & Body Scrub 600ml

Our Face & Body Scrub is the result of an effective formulation that contains natural extracts and exfoliants, along with Vitamin E, quickly unclogging pores, removing blackheads, and dead skin cells. Suitable for regular use, this scrub cleanses, revitalizes, moisturizes, and smooths the skin, leaving you fresh and squeaky clean.

Non-abrasive. Suitable for daily use.

Instructions: Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your skin, or combine with MAAKE Face & Body Moisturizer Gel.

Caution: For external use only. Avoid eye contact. If eye contact occurs, rinse thoroughly with water. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

40 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Hair Rescue Oil Control Conditioner, 355ml

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Petal Fresh Hair Rescue Oil Control Conditioner, 355ml

Volumizes and balances oil production

Organic Lavender, Tea Tree and Ylang remove excess oil without stripping essential moisture

No sulfates, parabens, harsh preservatives or color added – Vegan and cruelty free, color safe and gluten free

95 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Wicked in Secret Melano Body Splash 250ml

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Melano Wicked in Secret Melano Body Splash 250ml

A floral body splash blending jasmine and rose with a sugary touch. It refreshes and hydrates, leaving your skin soft and beautifully scented all day.

Milano Body Splash Wicked in secret, its scent is (Pomegranate / Baladi Rose / Peach), a scent that will make you happy. If you are a fan of roses, it will stay with you for a long time. Kiyo
A stunning fragrance designed to delight
It has emollient and emollient properties that rejuvenate and soften the skin by retaining the moisture of the surface layer of the epidermis.

25 AED

5% OFFFeatured

Rapid Clair Super Eclaircissant Lotion 500ml

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Rapid Clair Super Eclaircissant Lotion 500ml

Introducing Rapid Clair Lotion – your ultimate solution for radiant, clear skin! Designed for individuals seeking an effective yet gentle way to rejuvenate their complexion, this extraordinary lotion harnesses the power of nature and science to deliver visible results.

Rapid Clair Lotion features a unique blend of high-quality ingredients that work harmoniously to nourish, hydrate, and protect your skin. At the heart of our formula is a combination of natural extracts renowned for their soothing and healing properties. Infused with aloe vera, known for its hydrating and anti-inflammatory benefits, this lotion provides instant relief to dry and irritated skin. Additionally, the inclusion of chamomile extract helps to calm redness and reduce inflammation, making it perfect for sensitive skin types.

What sets Rapid Clair Lotion apart is its advanced technology that promotes rapid absorption. Unlike traditional lotions that leave a greasy residue, our lightweight formula penetrates quickly, ensuring that your skin receives maximum benefit without feeling heavy or sticky. In just moments, you’ll experience the refreshing sensation of soft, supple skin.

Moreover, Rapid Clair Lotion is infused with antioxidants that combat free radicals, helping to protect your skin from environmental stressors. With regular use, you will notice a reduction in the appearance of fine lines and uneven skin tone, leading to a more youthful and vibrant complexion.

This versatile lotion is suitable for all skin types – whether you have dry, oily, or combination skin, Rapid Clair Lotion adapts to your unique needs. Use it as part of your daily skincare routine, applying it after cleansing and before moisturizing for optimal results. Its subtle fragrance and silky texture will elevate your skincare experience, making every application feel like a spa treatment at home.

Feel confident and empowered in your skin with Rapid Clair Lotion. Ideal for daily use, post-sun exposure, or when you need an extra boost of hydration, this lotion is a must-have for your skincare arsenal. Say goodbye to dull, lackluster skin and say hello to a radiant, healthy glow.

95 AED

17% OFFFeatured

Biocos Organic Rose Water Spray Hydrating Toner, Reduces Redness & Tightens Pores

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Biocos Organic Rose Water Spray Hydrating Toner, Reduces Redness & Tightens Pores

Deeply Hydrates & Refreshes Skin – Rose water instantly replenishes and moisturizes, leaving your skin feeling smooth and refreshed. Perfect for combating dry, parched skin.
Soothes Sunburn & Reduces Redness – The calming properties of Rose Water help reduce irritation caused by sun exposure, leaving your skin feeling cool and rejuvenated.
Anti-inflammatory & Healing – Aloe Vera’s natural anti-inflammatory benefits calm sensitive skin and reduce redness or irritation, promoting a more even and comfortable skin tone.
Tightens Pores & Refines Skin – Rose water helps tighten skin and refine pores, giving your face a smooth, clear look while promoting an even skin texture and natural radiance.
Balances Skin pH & Controls Oil – Rose water aids in maintaining the skin’s natural pH levels and helps control excess oil production, providing a fresher, healthier glow without clogging pores.

25 AED

20% OFFFeatured

Reborn Cleansing Cold Cream Milk & Rose 500ml

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Reborn Cleansing Cold Cream Milk & Rose 500ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin.

40 AED

GIFT SET

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4% OFFFeatured

Cleansers, Skin Care

Cetaphil Moist Lotion 236ml

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Cetaphil Moist Lotion 236ml

Cetaphil Moisturizing Lotion is specifically formulated to soothe your chronically dry skin. Once applied, your skin feels soft and smooth. It is non-greasy, non@irritating and non@comedogenic (won’t clog pores), leaving you feeling more comfortable in your own skin.Special ingredients are proven to bind water to skin and help prevent moisture loss

Apply daily to dry skin as needed or as directed by physician

115 AED

17% OFFFeatured

Violet Glow Extensive Lightening Treatment Cream 50gm

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Violet Glow Extensive Lightening Treatment Cream 50gm

Lightening Strength: Maximum Strength – Strongest Lightening With Anti-Aging Benefits

Violet Glow Extensive Lightening Beauty Cream combines Alpha Arbutin, Kojic Acid Dipalmitate, Sweet Violet Flower Extract, and Vitamin C in a rich, nourishing formula developed to deliver our highest level of skin lightening with the added benefit of anti-aging care. Designed to target stubborn discoloration, uneven skin tone, and the visible signs of aging, it helps promote a brighter, firmer, and more youthful-looking complexion. Vitamin A supports smoother-looking skin while helping refine skin texture.

Enriched with moisturizing oils, antioxidants, and skin-conditioning ingredients, it provides long-lasting hydration while helping improve skin texture and maintain softness. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant, while fine lines and other visible signs of aging appear less noticeable.

125 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Veet Gold Turmeric Super Whitening Oil 200ml

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Veet Gold Turmeric Super Whitening Oil 200ml

Veet Gold Turmeric Body repair oil, is rich in vitamins and vegetable oil, which is very good for the skin, and has moisturizing, exfoliating, Sunscreen and other effects.

Turmeric oil, is rich in unsaturated fatty acids and vitamins. It’s effective ingredients, can nourish the skin deeply and extends the skin’s moisturizing properties.

35 AED

7% OFFFeatured

Dr Meinaier Shea Coffee Whitening Sugar Scrub 650gm

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Dr Meinaier Shea Coffee Whitening Sugar Scrub 650gm

Exfoliating dead skin aging to soften, help purify the skin remove dirt and impurities, filling the skin sm0oth and supple texture. Deeply nourish and balance skin’s hydration to help restore skin’s natural glow. This Sugar Scrub is paraben free, vegan, sulfate free, alcohol free, contains no formaldehyde donors, has a no-slip formula and long-lasting fragrance. Coconut Oil is known to help moisturize and soften skin. Lime helps with a brighter-looking complexion, while polishing skin by removing dead skin cells. Sugar is a natural exfoliant that effectively polishes away dead skin while helping to boost circulation to the skin surface.

65 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

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Highlights:

Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

Brightens and Evens Skin Tone: Infused with Arbutin and Kojic Acid, this cream helps reduce dark spots and pigmentation, leaving skin visibly brighter and more even-toned.
Hydrating & Moisturizing Formula: The Vitamin E and Glutathione blend deeply hydrates and nourishes your skin, restoring moisture and ensuring smooth, supple skin all day long.
Anti-Aging & Wrinkle Reduction: With the power of Vitamin E and Glutathione, this cream fights fine lines and wrinkles, promoting a youthful and radiant complexion.
Gentle Skin Protection: Enriched with Licorice Extract, this cream protects against environmental stressors while providing long-lasting hydration for a glowing, healthy skin appearance.
Suitable for All Skin Types: This lightweight formula, with Arbutin and Kojic Acid, is gentle enough for all skin types, delivering skin tone correction, anti-aging benefits, and hydration without irritation.

20 AED

13% OFFFeatured

Eveline Variete Light Reflecting Translucent Loose Powder 6gm

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Eveline Variete Light Reflecting Translucent Loose Powder 6gm
Glam up your makeup with radiant makeup and flawless skin with Eveline’s Variety Light Reflecting Loose Setting Powder.
It gives your skin a smooth, fresh finish, conceals imperfections, and evens out your complexion for a flawless look that lasts even on hot days.
It contains 86% pure mineral pigments, which smooth the appearance of fine lines and give the skin a natural radiance.
Thanks to its sheer color, the powder adapts to all skin tones without leaving a visible residue.
- Velvet-like, soft finish.
- Moisturizing without drying.
- Enriched with hyaluronic acid.
- Ideal for all occasions.
- Lightweight formula that doesn’t weigh down the skin.
- Evens out skin tone.
- Suitable for vegans.

35 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Beauty Cream for Skin Lightening With Mixed Fruits 50gm

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Kanza Beauty Cream for Skin Lightening With Mixed Fruits 50gm

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

25 AED

25% OFFFeatured

Olivera Unifying Body Serum 30ml

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Olivera Unifying Body Serum 30ml

Formulated with olive and aloe vera, Olivera Serum clarifies, unifies and rejuvenates the skin.

Olivera Serum with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Serum evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

30 AED

20% OFFFeatured

Hair Care, Hair Styling Products

Cantu Shea Butter Hydrating Leave-In Conditioning Mist 237ml

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Cantu Shea Butter Hydrating Leave-In Conditioning Mist 237ml

The Cantu Shea Butter Hydrating Leave-In Conditioning Mist is a moisturizing leave-in spray specially developed for curly and frizzy hair. This formula contains high-quality shea butter and nourishing ingredients to intensively moisturize and condition the hair.

The Hydrating Leave-In Conditioning Mist helps detangle and condition hair while moisturizing. It improves manageability and leaves hair soft, smooth and moisturized without weighing it down.

Cantu Shea Butter Hydrating Leave-In Conditioning Mist can be used on damp or dry hair. Spray evenly onto hair and gently comb through to loosen knots. Style your hair as desired and leave the spray in to allow the conditioning effect to unfold.

The leave-in spray formula contains no mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter Hydrating Leave-In Conditioning Mist and pamper your hair with intense moisture and care. Enjoy healthy and shiny hair that feels soft and looks naturally beautiful!

40 AED

10% OFFFeatured

Pretty Cowry Aloe Vera Serum 40ml

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Pretty Cowry Aloe Vera Serum 40ml

Aloe Vera Face Serum is a powerful formula that fights the signs of aging and intensely hydrates the skin overnight to reduce the appearance of fine lines, wrinkles, dark spots and hyperpigmented skin.

45 AED