Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Ujooba Strawberry Exfoliating Body Wash 500ml

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Ujooba Strawberry Exfoliating Body Wash 500ml

Refresh your skin with the sweet scent of strawberries using Ujooba’s Exfoliating Body Wash. Infused with 100% natural exfoliants and strawberry extracts, this body wash provides a rejuvenating cleanse, gently removing dead skin cells and impurities while leaving your skin soft and smooth.

The natural antioxidants in strawberries also help protect your skin from environmental stressors, ensuring it stays fresh and glowing. Suitable for all skin types, this body wash delivers a delightful fragrance and an effective exfoliation experience.

Key Features:

Contains 100% natural exfoliants
Enriched with strawberry extracts for a revitalizing cleanse
Helps protect the skin from environmental stressors
Leaves skin soft, smooth, and glowing
Ideal for all skin types

How to Use:
Apply a generous amount of body wash onto wet skin. Massage gently over the body in circular motions, then rinse thoroughly with water. Use daily for refreshed, glowing skin.

30 AED

18% OFFFeatured

Cocopulp Lightening Shower Gel 1000ml

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Cocopulp Lightening Shower Gel 500ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

45 AED

13% OFFFeatured

Krem Kap Dryness Control Face & Body Cream 200ml

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Krem Kap Dryness Control Face & Body Cream 200ml

Ultimate hydration for a lasting comfort of soft & smooth skin.
This rich cream provides ultimate hydration to very dry skin.
The non-greasy, quick absorbing formula instantly gives relief and lasting comfort for a soft, smooth complexion.
Highly recommended as an after-care hydrating cream for skin that undergoes scrubbing and exfoliating as it helps restore skin natural moisture depleted during the process.
Also suitable for use as a daily moisturizing cream.
Highly recommended to provide ultimate hydration even on driest skin

65 AED

13% OFFFeatured

Caretone Lightening Body Cream 260gm

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Caretone Lightening Body Cream 260gm

Caretone is a lightening and unifying cream specially designed for black and mixed skin.

A true innovation in the field of lighteners, CARETONE brightens the complexion while preventing the appearance of new pigmentary spots on the skin.

Original Product

35 AED

25% OFFFeatured

Gluta Injection Whitening Serum 120ml

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Gluta Injection Serum 120ml

Gluta Injection Serum is a premium skincare product designed to complement your daily routine by enhancing your skin’s overall appearance. Suitable for external use, it is formulated for targeted application to achieve smooth and radiant skin. The product can be paired with your skincare essentials for optimal results when used in the morning and evening.

Key Features:

Highly Effective Formula: Designed to deliver visible results when used consistently.
Ease of Use: Compatible with your existing skincare routine for effortless integration.
Dual Application: Ideal for both morning and evening usage.
Targeted Care: Focuses on improving skin tone and texture.

Benefits:

Helps enhance skin smoothness and radiance.
Provides a convenient addition to your daily skincare routine.
Promotes satisfaction with a noticeable improvement in your skin’s appearance.

30 AED

20% OFFFeatured

Skin Doctor Donkey Milk Whitening Face & Body Scrub 500ml

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Skin Doctor Donkey Milk Whitening Face & Body Scrub 500ml

Exfoliates and Removes dead skin cells from the surface of the skin. Intensely moisturizes and smoothens.

Skin Doctor Donkey Milk Whitening Face & Body Scrub is deeply moisturizing and smoothing. Enriched with vitamins and minerals, it helps brighten your skin while maintaining its natural moisture balance for a soft, radiant glow.

How to use:

Apply the product with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. Suitable for all skin types.

40 AED

4% OFFFeatured

LightenUp Plus Exfoliating Papaya Shower Gel With Shea Butter 1000ml

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LightenUp Plus Exfoliating Papaya Shower Gel With Shea Butter 1000ml

Indulge your senses and awaken your skin’s energy with LightenUp Plus Exfoliating Papaya Shower Gel With Shea Butter. This luxurious formula combines the revitalizing power of Papaya Extract to eliminate dull skin and refine texture, along with gentle polishing microbeads of refreshing Apricot Seed Powder.

Shea Butter, a key ingredient in this body wash, reveals softer and glowing skin while cleansing and energizing, instantly promoting the appearance of brighter and smoother-looking skin.

Directions: Use the Shea Butter Body Wash as needed to cleanse and revitalize your skin. For optimal care and to maintain an even skin tone, follow up with a minimum SPF 30 sunscreen every morning, rain or shine.

Ingredients: Papaya Extract, Shea Butter, Coconut Oil, Apricot Seed Powder.

135 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Sweet Smell of Success 40ml

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Difeel Luxury Moisturizing Hand Cream Sweet Smell of Success 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Sweet Smell of Success Hand Cream:

Repairs, renews and refreshes the hands
Quickly absorbs and leaves skin soft and oil free
Protects the skin from aging and free radicals
Nourishes the skin with natural ingredients

70 AED

11% OFFFeatured

Cocopulp Lightening Lotion 500ml

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Highlights:

Cocopulp Lightening Lotion 500ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots.Hydrates and protects the epidermis

The skin is soft, supple and radiant

40 AED

33% OFFFeatured

Melano Acne Soap 100gm

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Highlights:

Melano Acne Soap 100gm

Tea Tree Extract: It heals acne and prevents its reappearance and formation, as it contains its antimicrobial properties.

Cleanse all the impurities and harmful bacteria from your face

Minimize pores and enlarged fillings.

Aloe Vera extract: moisturizes, softens and nourishes the skin and has the properties of treating redness, inflammation and protecting the skin.

Licorice: Reduces skin pigmentation and brightens the skin.

Regenerates skin cells, gives them freshness and removes dead skin cells.

10 AED

PRODUCTS ON SALES

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10% OFFFeatured

Mask, Skin Care

Silky Cool Milk Facial Mud Mask 1000ml

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Highlights:

Silky Cool Milk Facial Mud Mask 1000ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh.

45 AED

17% OFFFeatured

New Face Beauty Cream for Men Extra Whitening Strength

Face Cream, Skin Care, Spot Corrector

New Face Beauty Cream for Men Extra Whitening Strength

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Highlights:

New Face Beauty Cream for Men Extra Whitening Strength

New Face Beauty Cream for Men is a specially formulated skincare solution designed to enhance skin brightness and reduce dark spots. With its 7-Day Whitening Formula, this advanced cream helps achieve a visibly fairer and more even skin tone.

Key Benefits:

Extra Whitening Strength – Formulated to brighten and even out skin tone.
7-Day Whitening Formula – Helps improve skin appearance in just one week.
Reduces Dark Spots & Blemishes – Targets uneven skin tone and discoloration.
Lightweight & Non-Greasy – Absorbs quickly for a fresh and smooth feel.
For Daily Use – Suitable for all skin types and ideal for regular skincare routines.

Achieve a fresh, confident look with New Face Beauty Cream for Men – your ultimate solution for healthy, radiant skin.

25 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 8.111 Light Olive Ash Blond 100ml

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Bolony Hair Color Cream 8.111 Light Olive Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

5% OFFFeatured

Tomatine Brightening Gel 30gm

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Tomatine Brightening Gel 30gm

Our Tomatine Brightening Gel,

Formulated in a light refreshing scent, Tomatine Brightening Gel reduces the appearance of dark brown spots, evening out skin tone with brightening Arbutin Complex. Anti-oxidant Lycopene Extract helps to protect the skin from environmental assaults.

Directions:

Apply a thin layer of Tomatine Brightening Gel to clean dry skin preferably at night. To avoid further pigmentation, always follow up with a PSF 30 Limit sun exposure.

90 AED

7% OFFFeatured

Sunny Isle Rosemary Jamaican Black Castor Oil 118ml

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Sunny Isle Rosemary Jamaican Black Castor Oil 118ml

Experience the nourishing benefits of Sunny Isle Jamaican Black Castor Oil, now infused with the refreshing aroma of rosemary essential oil. This versatile formula blends traditionally processed Jamaican Black Castor Oil with pure Rosemary Essential Oil, making it ideal for both hair and skin care routines.

Key Features:

Made with organic and authentic Jamaican Black Castor Oil
Infused with 100% pure rosemary essential oil for a naturally fresh scent
Helps maintain healthy-looking hair and scalp
Suitable for all hair types
Can be used as a lightweight moisturizer for hair and skin
Ideal for use in massage and aromatherapy routines
Free from added salt and artificial additives

Suggested Uses:
Apply to scalp and hair for conditioning and hydration. Massage into skin to help maintain softness and moisture. Use in aromatherapy practices for a refreshing sensory experience.

65 AED

22% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment

ORS Olive Curlshow Nourish & Grow Hair & Scalp Oil For Strength & Length

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Highlights:

ORS Olive Curlshow Nourish & Grow Hair & Scalp Oil For Strength & Length

Experience the red-carpet treatment with this luxurious strength and length oil made made with moisture sealing Avocado Oil and invigorating Peppermint to nourish the scalp and protect hair from breakage for longer, stronger curls. Perfect for nourishing a dry scalp. Key Ingredients: Avocado Oil moisturizes and helps strengthen strands to improve length retention. Peppermint Oil invigorates and revitalizes the scalp to promote healthy hair and scalp. Formulated without parabens, sulfates, mineral oil. ABOUT CURLSHOW: Tried and True Meet Curly Girl Approved. From the creators of ORS Olive Oil comes the brand that’s making waves for curly girls everywhere: Curlshow! No matter the type, texture, porosity, or pattern, we believe your curls deserve the spotlight. So Show Up, and Show Out!

Conditions dry scalp & smooths split ends

Improves Shine

Improves length retention

Strengthens to protect against breakage

Low Porosity Friendly

35 AED

14% OFFFeatured

D.E.S 5.5 Lightning Shower Gel 500ml

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D.E.S 5.5 Lightning Shower Gel 500ml

D.E.S 5.5 Extreme Shower Gel is a luxurious Shower Gel that cleanses the skin without attacking it. Its invigorating scent adds a hot and spicy note to your shower, while its natural ingredients of Baobab Oil and Vitamin A-B work together to rid the skin of dead cells and excess sebum, revealing its natural radiance. This soap is suitable for all skin types and can be used morning and evening by rubbing the skin in circular movements, focusing on rough areas. Use it daily to protect your skin from the harmful effects of free radicals and enjoy it’s refreshing scent and pure softness.

30 AED

10% OFF

PrettyBe Facial Scrub Papaya 500ml

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PrettyBe Facial Scrub Papaya 500ml

45 AED

8% OFFFeatured

Bar Soap, Skin Care, Wellness

Joji Secret Young Glutathione & Peach Silky Whipp Bubble Soap 100gm

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Highlights:

Joji Secret Young SILKY WHIPP Bubble Soap Glutathione & Peach is a luxurious foaming cleanser designed for face and body. Its soft, creamy lather cleanses thoroughly while nourishing the skin with glutathione, peach extract, niacinamide, and collagen.

This bubble soap helps brighten dull skin naturally, improve hydration, and leave skin feeling soft, smooth, and radiant. Perfect for daily use, it creates a delicate foam that makes cleansing a refreshing experience.

✅ Key Benefits

Gently cleanses face and body
Infused with glutathione for natural brightening
Niacinamide & Peach Extract for healthy, glowing skin
Hydrolyzed collagen for smooth, soft texture
Hydrating, leaves skin feeling moisturized and supple
Soft, foamy lather that is easy to rinse
Suitable for daily skincare routine

🌱 Key Ingredients

Glutathione: Helps brighten and protect the skin
Niacinamide (Vitamin B3): Improves skin tone and texture
Peach Extract: Nourishes and refreshes the skin
Hydrolyzed Collagen: Smooths and softens skin
Green Tea Extract: Antioxidant support
Snail Secretion Filtrate: Helps maintain moisture
Other supporting ingredients: Glycerin, Sorbitol, Propylene Glycol, Stearic Acid, Sodium Laureth Sulfate, Fragrance

23 AED

6% OFFFeatured

Bella White Extra Brightening Maxitone With Papaya, Glycolic Acid & Vitamin C 500ml

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Highlights:

Bella White Extra Brightening Maxitone With Papaya, Glycolic Acid & Vitamin C 500ml

Bella White Extra whitening super maxitone is formulated with papaya extract, glycolic extract and vitamin c the best whitening and skin repairing ingredients in the world. Regular use will result to reduce skin pigmentation and generate a glowing youthful appearance.

Direction -apply all over the body on a previously cleansed skin with crystal glow shower gel.

150 AED

GIFT SET

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17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

C Olive Perfect Glow Beauty Cream 30gm

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Highlights:

C Olive Perfect Glow Beauty Cream 30gm

Olive Perfect Glow Beauty Cream is a nourishing daily moisturizer enriched with Olive Extract, Niacinamide, and Vitamin E to help hydrate, soften, and revitalize the skin. Its lightweight, fast-absorbing formula provides long-lasting moisture while supporting a smoother, healthier-looking, and naturally radiant complexion. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ Enriched with Olive Extract
✓ Infused with Niacinamide & Vitamin E
✓ Deeply hydrates and nourishes the skin
✓ Helps improve the appearance of uneven skin tone
✓ Supports a smoother and healthier-looking complexion
✓ Lightweight, non-greasy formula
✓ Leaves skin soft, supple, and refreshed
✓ Suitable for all skin types
✓ Perfect for daily use, morning and night

Olive Perfect Glow Beauty Cream combines the nourishing power of Olive Extract with the skincare benefits of Niacinamide and Vitamin E to provide complete daily hydration and care. The lightweight formula absorbs quickly into the skin, delivering moisture without leaving a greasy residue.

Olive Extract is naturally rich in antioxidants and essential nutrients that help keep the skin soft, smooth, and well-moisturized. Niacinamide supports a more even-looking complexion, while Vitamin E helps strengthen the skin’s natural moisture barrier and protects it from dryness.

With regular use, Olive Perfect Glow Beauty Cream helps maintain healthy-looking, hydrated, and radiant skin. Its gentle formula is suitable for all skin types and can be used every morning and evening as part of your daily skincare routine to achieve a naturally fresh and glowing complexion.

25 AED

3% OFFFeatured

Finesse Glow Half Cast Carrot Body Lotion 500ml

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Highlights:

Finesse Glow Half Cast Carrot Body Lotion 500ml

Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.

155 AED

10% OFFFeatured

Morocco Skin Clarifying Body Cream 300ml

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Morocco Skin Clarifying Body Cream 300ml

45 AED

10% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Apricot Oil 118ml

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Highlights:

Now Foods Solutions Apricot Oil 118 ml

Condition: Dry, aging skin or brittle hair in need of treatment.

Solution: 100% Pure Apricot Oil is a rejuvenating natural oil that’s ideal for softening fine lines and restoring a healthy glow to skin. Rich in essential fatty acids, this gentle oil has excellent restorative properties that promote soft, radiant hair and help to soothe dry skin. Similar in structure and function to almond extracts, oils derived from apricot kernels will naturally nourish and moisturize your skin.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses moisturizers and serums, bath and body oils, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW® Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

45 AED

18% OFFFeatured

Conditioner, Hair Care

Ab Naturals Jamaican Black Castor Oil Conditioner

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Highlights:

Ab Naturals Jamaican Black Castor Oil Conditioner

Revitalize your hair with Ab Naturals Jamaican Black Castor Oil Conditioner. This growth-stimulating conditioner is free of silicones and is specially formulated to nourish and strengthen your hair from root to tip.

Experience the benefits of Jamaican Black Castor Oil with Ab Naturals Jamaican Black Castor Oil Conditioner. Say goodbye to damaged and weak hair, and hello to healthy, revitalized locks.

45 AED

17% OFFFeatured

Bar Soap, Skin Care, Tubes

Kenta Moroccan Lightening Soap 125gm

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Highlights:

Kenta Moroccan Lightening Soap 125gm

Kenta Moroccan soap is a traditional natural soap made from olive oil, argan oil, palm oil, shea butter, soda lye, rose water and spring water.
Features of Kenta Moroccan soap: It deeply cleanses the skin and removes dirt and impurities.
Moisturizes and softens the skin.It lightens the skin and unifies its color.
Delays the appearance of wrinkles and signs of aging.Treats acne and pimples. Treats melasma and freckles.Suitable for all skin types.

25 AED

13% OFFFeatured

Pastil Face & Body Scrub Turmeric

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Pastil Face & Body Scrub Turmeric

35 AED

American Dream Cocoa Butter Lavender Cream 453ml

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Highlights:

American Dream Cocoa Butter Lavender Cream 453ml

The intensely hydrating formula cools, soothes, soothes and heals dry, irritated and damaged skin.

The skin feels soothed, supple and sensational. The wonderful, calming scent of lavender also helps to relax your mind.

The cream contains lavender essential oil, which helps you have a restful night.

Intensive skin soothing.

Calendula – calms and reduces inflammation.

55 AED

14% OFFFeatured

Lady Diana Collection Papaya Cleansing Toner 250ml

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Lady Diana Strawberry Moisturizing Shower Gel 1000ml

Treat your skin with Lady Diana strawberry shower gel to gently cleansing and moisturizing benefits. Infused with nourishing ingredients, this shower gel provides a rich lather that hydrates and leaves your skin feeling soft and smooth. Its non-irritating formula is perfect for sensitive skin, ensuring daily comfort and long-lasting hydration.

30 AED

13% OFFFeatured