Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel

Lait Asian Secret Brightening Gluta Whitening Shower Gel 1000ml

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Lait Asian Secret Brightening Gluta Whitening Shower Gel 1000ml

Lait .ii4n San Brightening Gluta+ Whitening Shower Gel. Premium quality beauty and personal care product.

210 AED

8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Vegetable Glycerine 237ml

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Now Foods Solutions Vegetable Glycerine 237ml

Condition: Rough skin, simple cosmetic applications.

Solution: Pure Vegetable Glycerine is an outstanding moisturizer and skin cleanser that also provides softening and lubricating benefits. It’s easily soluble in water, making it suitable for use in all of your favorite cosmetic applications. Pure Vegetable Glycerine has a long shelf life and does not easily oxidize. It is a natural product derived from Non-GMO palm, grapeseed, or coconut oil.

55 AED

3% OFFFeatured

UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

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UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

UCB European White Vitamin C Body Lotion is a 500ml multi-action brightening and firming body milk formulated with Vitamin C and turmeric to promote an even, radiant skin tone.

Key Features & Benefits

Brightens & Evens Tone: Targets dark spots and blotchy areas to restore a natural glow.

Firms & Smooths: Enhances skin elasticity and combats early signs of aging or sagging.

Sun Protection: Frequently includes SPF 50+ to shield the skin from UV-induced damage and new dark spots.

Deep Hydration: Nourishes dry or dull skin with a rich, non-greasy moisturizing complex.

165 AED

7% OFFFeatured

A3 Lemon Lightening Body Lotion Normal to Dry Skin 400ml

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A3 Lemon Lightening Body Lotion Normal to Dry Skin 400ml

chieve a brighter, more even skin tone with A3 Lemon Lotion/Milk, formulated for normal to dry skin and enriched with natural extracts and sun rays shield.

Key Features:

Brightens uneven skin tone.

Reduces dark spots and blemishes.

Contains lemon extract, sesame seed oil, and Vitamin PP.

70 AED

13% OFFFeatured

Skin Doctor Shea Jojoba Oil 125ml

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Skin Doctor Shea Jojoba Oil 125ml

Advanced multi-purpose therapy oil for skin, hair and nail. Perfect for dry Skin care, as for normal, oily and combination skin.

Jojoba Oil is perfect for dry, normal and oily types of skin. It has strong moisturising properties and helps to protect the skin from dehydration, leaving the skin with a thin protective layer and adding a healthy glow. Jojoba oil also contains nutrients like Vitamin E and Antioxidants which helps in nourishing and protecting the skin. Jojoba oil can help slow down the appearance of aging and reduce the fine lines. Applying this on you hair gives you a shiny, smoother hair and protects the Hair against sun exposure damage caused by UV and heat.

How to use:

Use one to three drops on hair and body areas day and night. Apply to wet, damp or dry hair

35 AED

7% OFFFeatured

Queen Helene Aloe Vera Natural Facial Scrub 177ml

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Queen Helene Aloe Vera Natural Facial Scrub 177ml

This calming facial scrub helps gently draws out impurities and removes dead skin cells, while soothing Aloe Vera and hydrating Jojoba Oil comfort skin. After use, skin is soft and smooth without tightness or discomfort.

Queen Helene Aloe Vera Natural Facial Scrub is a gentle, soothing natural fiber facial scrub that calms skin with Aloe Vera while gently exfoliating. The extra gentle scrubbing action of walnut Shell Powder sloughs off dry skin,helps unclog pores and draws out skin impurities. Aloe Vera helps to soothe skin and add moisture while Jojoba Oil hydrates.Leaves skin soft and smooth. Use as often as desired.

65 AED

6% OFFFeatured

Veetgold Sepi White Body Corrector Body Wash 1000ml

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Veet Gold Frozen Extra Whitening 10X Shower Gel 1000ml

Veetgold Sepi White Body Corrector Body Wash 1000ml

Our luxury formula, supercharged with amino acids & phenylalanine complex, cleanses and helps firm for beautiful, healthy-looking skin.

Ingredients: Aqua, Sodium Lauroyl Methylaminopropionate, Potassium Cocoyl Glutamate, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Carya Illinoensis (pecan) Shell Powder, Glycol Distearate, Fragrance, Limnanthes Alba (meadowfoam) Seed Oil, Niacinamide, Tocopherol, Argania Spinosa Kernel Oil, Citrus Medica Limonum (lemon) Peel Oil, Sodium Hydroxide, Phenoxyethanol.

How to use: After moisturizing your body, please take the appropriate amount of this product on your palm(or on the bath ball), apply it around your body, and try to massage your body with it gently to make it produce rich foam, then please rinse your body with water.

Cleans blackspots
Cleans white patches
Stops scars & wrinkles
All skin types
Body corrector & body glowing shower bathe
promotes even skin tones

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops. If irritation persists, consult a physician or pharmacist. keep out of reach of children. This product should be stored between 15-30°C.

Ingredient

White Glutathione, Alchol Glycerin, Soy Protein, Perfume extracts, sodium Lactate, carrot seed oil, Vitamin K Citric Acid, chloride

85 AED

14% OFFFeatured

ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

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ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

Give your skincare routine a refreshing boost with the ActiveX Charcoal Facial Mud Mask 500ml. Formulated with charcoal, this facial mud mask helps remove excess oil, dirt, and daily impurities while leaving your skin feeling clean, refreshed and revitalized.

Its smooth, easy-to-apply texture spreads evenly across the skin, making it suitable for regular facial care at home or in professional beauty salons. The generous 500ml size offers long-lasting value, making it ideal for frequent use.

Whether you’re looking to refresh tired-looking skin or maintain a cleaner complexion, ActiveX Charcoal Facial Mud Mask is a practical addition to your skincare routine.

Key Benefits

Deeply cleanses the skin surface
Helps remove excess oil and impurities
Leaves skin feeling fresh and clean
Supports a smoother-looking complexion
Easy-to-apply mud mask texture
Suitable for home and salon use
Large 500ml value size
Suitable for regular skincare routines

30 AED

13% OFFFeatured

La Bamakoise Extra Strong Lightening Cream 300gm

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La Bamakoise Extra Strong Lightening Cream 300gm

La Bamakoise Extra Strong Jar Cream 300g The cream La Bambakoise stimulates the process in a natural way, ensures complete elimination of cutaneous defects and makes your complexion clear and even, with no mess and your skin bright and healthy.

35 AED

13% OFFFeatured

New Face Miracle Face Wash Gold Extract

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New Face Miracle Face Wash Gold Extracts

Experience luxurious skincare with New Face Miracle Face Wash, infused with gold extracts to cleanse, brighten, and revitalize your skin. This advanced formula gently removes dirt, oil, and impurities, leaving your skin refreshed, radiant, and youthful.

Key Benefits:

Gold Extracts for Radiance – Enhances skin glow and rejuvenation.
Deep Cleansing Action – Removes dirt, excess oil, and impurities.
Brightens & Hydrates – Restores skin’s natural moisture and glow.
Anti-aging Properties – Helps reduce fine lines and promotes smooth skin.
Gentle & Suitable for All Skin Types – Ideal for daily use.

Reveal a brighter, smoother, and more youthful complexion with New Face Miracle Face Wash – the luxury your skin deserves!

35 AED

PRODUCTS ON SALES

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8% OFFFeatured

Creams, Skin Care

QV Hand Cream Moisturizing 50gm

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QV Hand Cream Moisturizing 50gm

QV Hand Cream provides the instant hydration your hands need. It helps protect, nourish and moisturize your hands. It is also characterized by its light and gentle texture for sensitive skin.

Benefits and Features:

Features a luxurious, non-greasy formula.
Gives hands a moist and refreshed feel.
pH balanced to help maintain the skin’s natural protective properties.
Free of fragrances, colours, lanolin and propylene.

How to use:

Use fingertips to apply to wrists, nails and hands, paying special attention to the backs of the hands. Repeat as needed to keep skin and nails in good condition.

55 AED

13% OFFFeatured

Skin Doctor Cucumber Face & Body Cream Scrub 200ml

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Skin Doctor Cucumber Face & Body Cream Scrub 200ml

Skin Doctor Face & Body Cream Scrub offers a unique formula that contains natural exfoliating particles and Cucumber which gently exfoliates the skin without any side effects for radiant glowing skin. The creamy texture of this amazing product allows for deep moisturization of the skin whilst being exfoliated.

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

11% OFFFeatured

Xtreme Collection Vitamin E Moisturising Cream 500ml

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Xtreme Collection Vitamin E Moisturising Cream 500ml

Moisturises and nourishes the skin.

How to use

Apply daily on face and body and massage thoroughly.

40 AED

8% OFFFeatured

Lotion, Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula Body Lotion Massage Lotion for Stretch Marks 250ml

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Palmer’s, Cocoa Butter Formula Body Lotion Massage Lotion for Stretch Marks 250ml

Palmers® Massage Lotion helps visibly improve skin elasticity and reduce the appearance of stretch marks. Pure Cocoa Butter and Shea Butter, Natural Oils, Collagen, Elastin and Lutein keep skin moisturized and supple for 48 hours allowing skin to stretch more easily. Widely recommended for stretch marks during and after pregnancy or weight fluctuation. This non-greasy lotion is ideal for all over body use, in place of your regular moisturizer.

Suggested use

Apply all over skin, concentrating on stretch mark prone areas such as tummy, hips, thighs and bust. Massage liberally into skin twice daily.

55 AED

10% OFFFeatured

Hair Care, Hair Lotion

Ebin New York Curl & Twist Setting Lotion 250ml

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Ebin New York Curl & Twist Setting Lotion 250ml

The Curl & Twist Setting Lotion is a lightweight mist for setting and defining curls. Formulated with protein and avocado to increase shine and smoothness for stronger and healthier hair. 
 Giving long lasting moisture and shine for your hair. Define and enhance curls without frizz. Gentle and shiny finish without crispy texture. Quick dry and no build up or flacking. 
Keep and set your waves in place all day wherever and whenever you go. Don?t worry about the frizz or flyaway.
Keep your hair stylish along with moisture and nourishment to make your hair stronger and healthier while giving a natural shine.
Formulated with argan oil, jojoba oil, keratin, green tea and avocado to prevent hair breakage due to everyday damage. Manage your hair for healthier scalp and fuller hair.
Cruelty free, vegan friendly with argan and castor oil included. Keep your hair healthy and stylish at the same time.

45 AED

25% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

Botanical Facial Milk 80ml

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Botanical Facial Milk 80ml

Our Botanical Facial Milk is packed with natural ingredients that work together to soften and soothe the skin without clogging pores.This light, non-greasy moisturiser helps to restore smoothness, suppleness and elasticity. It also forms a subtle film over your skin, which helps to protect it from environmental pollution and the drying effects of the weather, including the sun. This creates a year-round summery glow as well as helping make-up stay in place.

Apply before make-up, however you can also use the facial milk as a make-up remover.

**Essential vitamin B complex counteracts itchy, flaky and rough skin and helps to balance oil secretions.

**Organic shea butter moisturises while helping to prevent breakouts.

**Chamomile extract soothes sensitive skin.

**Botanical UV filters help to protect skin from the sun.

How to Use

After cleansing and toning, squeeze a small amount into your hand rub your hands together and starting at the bottom of your neck massage into skin. For best results use regularly morning and night.

Caution:Avoid eye contact; discontinue use if signs of irritation occur. External use only

Ingredients

Aqua (Water), Ethylhexyl Palmitate (Palm Oil), Glycerin (Vegetable) Glycerine, Shea Butter (Butyrospermum Parkii), Glyceryl Monosterate (Coconut), Cetyl Alcohol (Coconut), Beeswax (Cera alba), UVA/UVB (Sunscreen), Xantham (Natural) Gum, Vitamin E (Tocopheryl Acetate), Phenoxyethanol, Carbomer, Ananas Sativus (Pineapple) Fruit Extract, Panthenol (Vitamin B), Chamomilla Recutita (Matricaria) Flower Extract, Bisabolol (Matricaria chamomilla),Olea europea (Olive) Seed Oil

75 AED

14% OFFFeatured

ActiveX Gold Facial Mud Mask 500ml

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ActiveX Gold Facial Mud Mask 500ml

Illuminate your skin with ActiveX Facial Mud Mask 500ml in the Gold variant. This luxurious mud mask is infused with gold particles, known for their illuminating and rejuvenating properties. It deeply cleanses and nourishes the skin, leaving it with a radiant glow and a youthful appearance. Experience the ultimate indulgence with ActiveX Facial Mud Mask Gold and let your skin shine.

30 AED

17% OFFFeatured

Extreme White 5Days Fairness Beauty Cream

Face Cream, Skin Care, Spot Corrector

Extreme White 5Days Fairness Beauty Cream

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Extreme White 5Days Fairness Beauty Cream

Extreme White 5Days Fairness Beauty Cream

Extreme White Beauty Cream is described as helping to whiten the skin, reduce dryness, freckles, dark spots, dark circles around the eyes, and acne marks, while helping to even the skin tone. The product is described as a special formula extracted from natural herbs that makes the skin look fresh and attractive within a few days of use.

Key ingredients/claims:

Aloe Vera: Described as a natural moisturiser that helps reduce roughness and leaves skin soft and gentle.
Avocado & Honey: Described as an oil-control formula intended to help protect against acne, pimples and blackheads and promote clearer-looking skin.
Multivitamins: Described as helping reduce fine lines, wrinkles and signs of ageing.

Indication: The page describes the cream as being intended for skin whitening and providing an even skin tone. It recommends performing a patch test before using a new product.

Ingredients listed: Disodium EDTA, Allantoin, Dimethicone, Parsol OMC, Propylene Glycol, Titanium Dioxide, Beeswax, Paraffin Wax, Mineral Oil, Kojic Acid Dipalmitate, Fragrance, Ozokerite Wax, Octadecanoic Acid, Cetyl Alcohol, Deionized Water, Zinc Oxide, Alpha Arbutin and Vitamin B6.

Directions: The page instructs users to clean the skin before bedtime with Extreme White Beauty Soap, pat dry, apply a small amount of the cream to dry skin and massage in circular motions. It then recommends rinsing in the morning with the Extreme White Beauty Soap.

25 AED

25% OFFFeatured

Yoko Gold Hokkaido Milk Soap 135g

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Highlights:

Yoko Gold Hokkaido Milk Soap 135g

Concentrated Hokkaido milk soap from Japan helps clean dirt thoroughly and gently. Doesn’t make the skin dry and tight after showering. Ready to provide nourishment with Hokkaido milk protein. and olive oil Makes the skin smooth, soft, moisturized, and healthy. It is also rich in vitamin E. and licorice extract Helps whiten skin Naturally bright\

How to use: Rub to create foam. Use to clean face and body. Then rinse with clean water

15 AED

10% OFFFeatured

Silky Cool Anti-Hair Loss Shampoo with Olive Oil, Black Seed & Wheat Protein 500ml

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Silky Cool Anti-Hair Loss Shampoo with Olive Oil, Black Seed & Wheat Protein 500ml

Combat hair thinning and revitalize your scalp with Silky Cool Anti-Hair Loss Shampoo, specially formulated with nourishing olive oil, black seed oil, and hydrolyzed wheat protein. This shampoo deeply cleanses the scalp while helping to strengthen weak, brittle hair and reduce breakage. Perfect for daily use, it restores softness, shine, and manageability without stripping essential moisture making it an ideal solution for those experiencing early signs of hair loss or thinning.

Key Features:

🟠 Formulated to reduce hair fall and support healthier, thicker-looking hair

🟠 Infused with Olive Oil & Black Seed Oil to nourish and hydrate the scalp

🟠 Hydrolyzed Wheat Protein helps reinforce hair structure and reduce breakage

🟠 Gentle daily cleansing action removes buildup and refreshes the scalp

🟠 Leaves hair feeling clean, soft, and manageable with a light fragrance

🟠 Available in 250ml and 500ml sizes for regular or extended use

45 AED

GIFT SET

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22% OFFFeatured

Creams, Skin Care, Tubes

Amalico Saffron Tube Cream 50ml

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Highlights:

Amalico Saffron Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

35 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 9.11 Very Light Olive Blond 100ml

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Highlights:

Bolony Hair Color Cream 9.11 Very Light Olive Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

Scrubs, Shower Gel, Skin Care

B.B. Clear Vitamin C Exfoliating Shower Gel 600ml

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B.B. Clear Vitamin C Exfoliating Shower Gel 600ml

B.B. Clear 5 in 1 light. Skin respectful Shower Gel be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

35 AED

18% OFFFeatured

Conditioner, Hair Care

Double Sheen Shea Butter for Natural Hair Leave-in conditioning Creme 453gm

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Double Sheen Shea Butter for Natural Hair Leave-in conditioning Creme 453gm

Double Sheen Shea Butter Nourishing Grow Oil Instantly nourishes and conditions the scalp to help stimulate and strengthen the hair. Enriched with vitamins and natural oils to help restore and repair damaged , dry over processed hair.

Key benefits

Instantly nourishes and conditions the scalp to help stimulate and strengthen the hair. Also help to restore and repair damaged , dry over processed hair.

45 AED

13% OFFFeatured

Gift Sets, Lotion, Skin Care

3 Piece Rubee Beauty Magic Hand and Body Lotion

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Highlights:

3 Piece Rubee Beauty Magic Hand and Body Lotion

Rubee Hand & Body Lotion: Moisture and Luxurious Soothing

Rubee Hand & Body Lotion restores moisture and luxuriously soothes your skin. Its rich, non-greasy formula combines Vitamin E and herbal extracts to soften very dry skin instantly. Cocoa butter helps fade scars and marks, while the intoxicating scent of rose, geranium, and sandalwood envelops your senses in a long-lasting, warm embrace.

Benefits:

Restores Moisture: Deeply hydrates and nourishes dry skin.

Instant Softness: Non-greasy formula softens skin immediately.

Fades Scars and Marks: Cocoa butter reduces the appearance of scars and marks.

Luxurious Scent: Intoxicating blend of rose, geranium, and sandalwood for a warm, lasting fragrance.

Herbal Extracts: Enriched with Vitamin E and herbal extracts for added skin benefits.

Experience the ultimate in skin hydration and luxury with Rubee Hand & Body Lotion

65 AED

20% OFFFeatured

RDL Babyface Facial Cleanser Plain 250ml

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RDL Babyface Facial Cleanser Plain 250ml

Effectively deep cleanses the skin to achieve a smooth-blemish free complexion for a youthful glow. It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads.

20 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Teen Strawberry Deodorant 65gm

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Lady Speed Stick Teen Strawberry Deodorant 65gm

The new Teen Spirit Deo Stick is specially designed for young girls. It is an antiperspirant deodorant stick which not only controls body odor but also reduces perspiration. It comes from the house of very popular Lady Speed Stick which is known for its long-lasting freshness. It is available in sweet strawberry flavor which has a refreshing fruity smell. The deo stick works round the clock and protects you against unpleasant wetness and odor. Sweating in the underarms causes 90% of the body odor due to bacterial growth. The antiperspirant formula acts on the body odor-causing bacteria and keeps you smelling clean and protected all day. Also, it contains a fresh sweet strawberry fragrance that keeps you smelling good.

• Specially designed for young teen girls

• Controls both odor and wetness.

• It helps to keep you fresh and clean

• Has a sweet strawberry flavor that releases the attractive fruity smell

• Leaves you with a sweet and sensational fragrance that lasts long

• Provides 48-hour antiperspirant protection

• It is gentle on the skin and easily gets rid of sweat and bad odor

How to use:

•Take the deo stick and twist the base to bring out the product

• Apply it over your underarms

• Swipe a few strokes of the product on each side

• Always close it tightly after application

25 AED

10% OFFFeatured

Personal Care, Serums, Skin Care, Sunscreen

Vaseline Healthy Bright SPF30 PA++ Daily Protection and Brightening Serum 300ml

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Highlights:

Vaseline Healthy Bright SPF30 PA++ Daily Protection and Brightening Serum 300ml

45 AED

22% OFFFeatured

Hair Care, Hair Styling Products

ORS Olive Oil Curlshow Multi-Use Styling Cream For Strength & Length, Travel Packet

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ORS Olive Oil Curlshow Multi-Use Styling Cream For Strength & Length, Travel Packet

Leave a lasting impression with our extra-firm hold Multi-Use Styling Cream made to provide long-lasting curl memory and definition to curls, coils, and kinky textures while moisturizing, smoothing, and adding natural shine

35 AED

6% OFFFeatured

Toudy Clarifying Milk Clarifying Lightening Body Lotion 540ml

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Toudy Clarifying Milk Clarifying Lightening Body Lotion 540ml

ntroducing Toudy Lait Clarifiant clarifying Body lotion 540ml. This lotion is specifically formulated to cleanse and clarify skin, leaving you feeling refreshed and revitalized. Get deep, gentle hydration and the power of nourishing natural ingredients like shea butter. Enjoy clear, soft, and refreshed skin with this great body lotion.

75 AED