Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Sunscreen

Valera SPF 90 Sunblock 200ml

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Valera SPF 90 Sunblock 200ml

Valera sun block is an excellent braod-spectrum sunblock cream formulated with UVA & UVB protection and natural whitening extracts, vitamins and minerals to help protect, treat and prevent brown spots and wrinkles caused by sun’s harmful rays as well as to help whiten skin complexion.

30 AED

3% OFFFeatured

UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

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UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

UCB European White Vitamin C Body Lotion is a 500ml multi-action brightening and firming body milk formulated with Vitamin C and turmeric to promote an even, radiant skin tone.

Key Features & Benefits

Brightens & Evens Tone: Targets dark spots and blotchy areas to restore a natural glow.

Firms & Smooths: Enhances skin elasticity and combats early signs of aging or sagging.

Sun Protection: Frequently includes SPF 50+ to shield the skin from UV-induced damage and new dark spots.

Deep Hydration: Nourishes dry or dull skin with a rich, non-greasy moisturizing complex.

165 AED

13% OFFFeatured

Pure Glow Maximum Strength Whitening Serum 50ml

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Pure Glow Maximum Strength Whitening Serum 50ml

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Serum is a concentrated treatment formulated to help visibly improve the appearance of stubborn discoloration while promoting a brighter, more even-looking complexion. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish the skin while delivering intensive brightening benefits. A blend of Arbutin, Mulberry Root Extract, Licorice Extract, Vitamin C, and Retinyl Palmitate helps improve the appearance of uneven skin tone and dullness, leaving skin looking smoother, healthier, and more radiant.

Its lightweight, fast-absorbing formula delivers concentrated brightening ingredients quickly without leaving a heavy or greasy feel. Apply before your moisturizer to help maximize your lightening routine. With continued use, skin appears brighter, more even-looking, and visibly refreshed.

130 AED

20% OFF

Pretty White Intense Clarifying Cream 50ml

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Pretty White Intense Clarifying Cream 50ml

Concentrated corrective treatment for the most difficult spots: hands, feet, elbows, phalanges Reduces and prevents skin imperfections

Fast and effective action

Evens complexion, spots quickly faded

20 AED

5% OFFFeatured

Creams, Face Cream, Skin Care

Carotis Active Brightening Cream With Vitamin A 100gm

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Carotis Active Brightening Cream With Vitamin A 100gm

Carrot oil is a radiance booster that promotes skin rejuvenation with added nourishments like beta-carotene and vitamins.

Alpha Arbutin, a plant-based brightening agent, helps your skin to accelerate the the growth of new tissues, resulting in naturally healthy, and glowing skin. Shea Butter is rich in antioxidants that soothe the skin and give it a younger complexion.

The light and refreshing texture of this Carotis Brightening Gel is absorbed easily by the skin and promotes healthy skin from within. This gel is made with high-performing ingredients and promotes a bright and shiny complexion and healthy skin. Vitamin A and Carrot oil smoothes the skin and gives a luminous texture. Apply it on the neck, armpits, elbows, and heels to reduce dark spots and hyperpigmentation.

95 AED

10% OFFFeatured

ActiveX Ocean Blue Foamy Slime Deep Cleansing & Exfoliating Face & Body Scrub 800gm

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ActiveX Ocean Blue Foamy Slime Deep Cleansing & Exfoliating Face & Body Scrub 800gm

Refresh, Exfoliate & Reveal Smoother-Looking Skin

Transform your shower routine with ActiveX Foamy Slime Scrub, a unique face and body exfoliating scrub that creates a rich foamy lather while gently polishing away surface impurities. Designed to combine cleansing and exfoliation in one step, this innovative scrub helps leave skin feeling smoother, refreshed and revitalized after every use.

Available in three refreshing variants — Ocean Blue, Passion Fruit and Fresh Mango — for an enjoyable spa-like cleansing experience at home.

Why You’ll Love It

Dual-action cleansing and exfoliation
Creates a rich foamy lather upon contact with water
Helps remove dirt, excess oil, and surface impurities
Leaves skin feeling smoother and refreshed
Suitable for face and body use
Large 800g value size
Ideal for weekly exfoliation routines
Refreshing fragrance options for an uplifting shower experience

45 AED

5% OFFFeatured

CeraVe Hydrating Mineral Sunscreen SPF30 Face 75ml

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CeraVe Hydrating Mineral Sunscreen SPF30 Face 75ml

BROAD SPECTRUM SUNSCREEN FOR FACE 100% Mineral-based sunscreen, also known as a physical sunscreen, reflects UVA/UVB rays to help protect the skin. Developed with dermatologists by CeraVe Skincare.
MINERAL SUNSCREEN APPLICATION Physical sunscreens can often leave a white cast when applied in thick layers. For best results, apply CeraVe Hydrating Mineral Sunscreen evenly to the entire face and neck in thin layers and thoroughly massage into skin. Suitable for use under foundation and face makeup.
HAWAII COMPLIANT SUNSCREEN Oxybenzone free, avobenzone free, and benzene free, this sunscreen contains physical filters Zinc Oxide and Titanium Dioxide. Hawaii prohibits the sale, offer of sale and distribution of sunscreens that contain oxybenzone.

105 AED

7% OFFFeatured

Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

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Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

Smooth, exfoliate, and revive dehydrated skin

Charcoal eliminates toxins from the skin

Tea Tree disinfects skin surface

Arnica accelerates skin’s healing process

Vegan and cruelty-free

65 AED

14% OFFFeatured

Pretty Cowry Aloe Vera Serum 30ml

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Pretty Cowry Aloe Vera Serum 30ml

Infused with aloe Vera extract that efficiently allows your skin to neutralise free radicals

Fights against the anti-aging signs of your skin, rendering a youthful and radiant look

Renders a flush and subtle feel with a flawless texture to your skin after application

30 AED

22% OFFFeatured

Aichun Beauty Anti-Acne Facial Serum Aloe Vera Extract Salicylic Acid 30ml

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Aichun Beauty Anti-Acne Facial Serum Aloe Vera Extract Salicylic Acid 30ml

A new acne dispelling and inflammation relieving formula, which is specially designed for the skin affected by acne.
Quickly relieves dryness, redness and swelling of the skin, directly Infiltrates into the acne area.
Effectively dispels acne, promotes acne wound healing , repairs damaged skin, leaving the skin wonderfully white.
Quickly relieves dryness , redness and swelling of the skin, directly Infiltrates into the acne area.
Effectively dispels acne, promotes acne wound healing, repairs damaged skin, leaving the skin wonderfully white.

35 AED

PRODUCTS ON SALES

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22% OFFFeaturedOut Of Stock

Bar Soap, Skin Care

Zeenat Skin Brightening Soap 200gm

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Zeenat Skin Brightening Soap 200gm

The essential treatment to effectively free the skin without irritating it. The exfoliating particles cleanse the skin, remove dead skin cells and stimulate your body. Zeenat Skin Brightening Scrubbing Soap with Apricot Kernels can be used daily without risk of irritation. Results: Your skin regains its radiance, it is softer, smoother and smells wonderful. Zeenat’s exfoliating soap guarantees radiant skin and allows it to effectively receive the other treatments you give it. This soap cleanses, purifies and disinfects the skin thanks to its formula based on natural exfoliants. Your skin is beautiful, clean, healthy and full of life. Usage tips: Apply Zeenat’s exfoliating soap all over the body up to three times a week without rubbing. Then rinse thoroughly. Directions: Apply by gently massaging in circular movements to stimulate and accelerate cell renewal. It also removes dead cells and impurities, refining the skin’s appearance. It works in synergy with the other products in the Zeenat Beauty Collection, enhancing their effects. This peeling treatment is recommended up to three times a week for maximum effectiveness.

35 AED

8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Aloe Vera & Avocado 350gm

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Highlights:

Joji Secret Young Silky Salt Scrub Aloe Vera & Avocado 350gm

Pamper your skin with our rejuvenating Silly Salt Scrub, infused with the natural goodness of Aloe Vera and Avocado.
This luxurious scrub combines Micro Salt crystals for effective yet gentle exfoliation,
Sloughing away dead skin cells to reveal a smoother, brighter complexion.
Enriched with Vitamin E and powerful moisturizers, it doesn’t just exfoliate it nourishes and hydrates,
Leaving your skin feeling incredibly soft, supple, and silky smooth.

Key Benefits:

Gentle Exfoliation: Micro Salt crystals provide a thorough but non-abrasive clean.
Deep Moisturization: Aloe Vera and Avocado work together to hydrate and nourish the skin.
Antioxidant Boost: Vitamin E helps to protect and soothe the skin.

How to Use:
In the shower, massage a generous amount onto wet skin in circular motions.
Rinse thoroughly to reveal soft, glowing skin.

23 AED

10% OFFFeatured

Difeel Elite Niacinamide + Vegan Keratin Hydrating Hair Serum 60ml

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Highlights:

Difeel Elite Niacinamide + Vegan Keratin Hydrating Hair Serum 60ml

Moisturizes and Hydrates Hair

Both niacinamide and vegan keratin help to lock in moisture and hydration in hair, preventing dryness and brittleness

Improves Hair Elasticity

Niacinamide can improve the overall elasticity of hair, making hair less prone to both breakage and damage.

Strengthens Hair

Vegan keratin is a plant-based protein that can help to strengthen hair and reduce damage caused by heat styling, environmental factors and chemical treatments.

Promotes Hair Growth

Niacinamide has been shown to stimulate hair growth by improving blood flow to the scalp and increasing the production of keratin, the protein that makes up hair.

135 AED

5% OFFFeatured

Medicube Kojic Acid Turmeric Peel Shot Exfoliating Serum 80ml

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Medicube Kojic Acid Turmeric Peel Shot Exfoliating Serum 80ml

Experience radiant, clearer skin with the Medicube Kojic Acid Turmeric Peel Shot, a gentle yet effective exfoliating serum formulated to remove dead skin cells, excess sebum, and impurities. Enriched with Kojic Acid, Turmeric, Niacinamide, and Vitamin C, this peel shot targets uneven skin tone, dullness, and rough texture to reveal a brighter, smoother complexion. Ideal for sensitive skin, this lightweight formula helps maintain skin clarity while soothing and protecting your skin barrier. Perfect for daily use to achieve visibly healthier and glowing skin.

95 AED

20% OFFFeatured

Kojie San Lightening Face and Body Soap 135gm

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Kojie San Lightening Face and Body Soap 135g

Kojiesan Men Lightening face and body soap helps lighten kin, helps reduce dark spots and gently removes impurifies for a lighter complexion and smoother skin. Designed specifically for men’s skin, kojiesan men Lightening face and body soap thru its Cell Active Technology helps increase cell resistance to stress and has a strong moisturizing effect, leaves skin fresh and younger looking.

Directions

Use a daily on face and body

20 AED

13% OFFFeatured

Pixi Beauty Retinol Tonic 100ml

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Highlights:

Pixi Beauty Retinol Tonic 100ml

Advanced youth preserving toner that with time-release retinol to help resurface skin for a natural glow.

Ingredients:

Retinol reduces fine lines and smoothes complexion. Peptides firm skin & boost collagen production. Jasmine Flwoer heals and balances.

Use: Apply with a cotton pad after cleansing.

Follow with a serum and moisturiser. Reccommended to be used at night with sunscreen during the day.

65 AED

17% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Lemon Clear Clearing Beauty Oil 60ml

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Lemon Clear Clearing Beauty Oil 60ml

This Oil is a daily protective care. It evens skin tone, corrects, protects, brightens. It moisturizes your skin at the same time. Your skin is protected against premature signs of aging. The formula of this Cream has been specially designed to meet the nature of African skins and adapt to their needs. It retouches the skin to correct any imperfection. I targets the most difficult areas to treat e.g. hand, feet and joints. Apply it on affected areas after shower.

25 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Cowry Ginger Shampoo 500ml

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Pretty Cowry Ginger Shampoo 500ml

The ginger extracts provide nourishments to the roots of the hair, restoring their shine and strength. It is a 100% natural haircare solution.

45 AED

15% OFFFeatured

TXTR by Cantu Strengthen + Restore Moisture Mask, 396g

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TXTR by Cantu Strengthen + Restore Moisture Mask, 396g

The TXTR by Cantu Strengthen + Restore Moisture Mask is an intensive moisture mask specially designed for curly and frizzy hair. Enriched with strengthening and nourishing ingredients, this mask helps strengthen, repair and intensely hydrate hair.

The Strengthen + Restore Moisture Mask formula from TXTR by Cantu contains natural ingredients such as shea butter and coconut oil that deeply nourish the hair and protect it from breakage. The mask penetrates deep into the hair structure to repair damaged hair and restore its strength.

After washing, apply Strengthen + Restore Moisture Mask generously to damp hair. Distribute the mask evenly from roots to ends and leave for 5-10 minutes. Rinse thoroughly and admire the amazing result: strong, healthy and perfectly moisturized hair.

The TXTR by Cantu Strengthen + Restore Moisture Mask is the ideal choice to give your curly or frizzy hair the much-needed strengthening, repair and hydration it needs. Enjoy smooth, healthy and radiant hair with this intense hydration mask.

55 AED

17% OFFFeatured

Citro Clear Body Serum 50ml

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Highlights:

Citro Clear Body Serum-50ml

Skin whitening accelerator the Citro clear milk based on lemon extract

Fight against acne and oily skin problem. Citroclear clarifies skin tone and brightens.its colour while proving smoothness and healthy look.

Citro clear Serum, is a miracle working oil that is formulated from the best plants extracts that instantly clears out uneven skin tone, Stretch marks, pigmentation, anti scar, excellent on stubborn jointed areas like the knuckles, elbows, knees, ankles and feet. … It is very safe and suitable for all skin

25 AED

GIFT SET

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18% OFFFeatured

Lotion, Skin Care

Silka Premium Green Papaya With Olive Oil Skin Whitening Lotion SPF30, 200ml

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Highlights:

Silka Premium Green Papaya With Olive Oil Skin Whitening Lotion SPF30, 200ml

Silka Premium Whitening Lotion in Green Papaya with Olive Oil is an advanced version of the regular Silka Papaya lotion. It contains SPF 30 to protect skin from sun damage anytime you’re outdoor and even on a cloudy day. It also contains milk, honey and olive oil to keep skin nourished and moisturized all day.

Active Ingredients

Carica Papaya Enzyme – known as exfoliating and whitening agent.

UVA and UVB filters such as Octylmethoxycinnamate, Octyl Salicylate and Titanium Dioxide for sun protection

Olive Oil – known as moisturizing agent

How to use: Smooth all over the body after bath. For best result, use regularly.

45 AED

18% OFFFeatured

R&D Care Duo Milk & Glutathione Shower Scrub 700g

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Highlights:

R&D Care Duo Milk & Glutathione Shower Scrub 700g

R&D Care Milk & Glutathione Shower Scrub is a perfect scrub for you skin with the following special abilities: makes your complexion lighter, fresher and silky smooth, reduces facial acne and bodily rashes. Helps reduce dark skin on the abdomen, underarms, or wherever needed. Makes the skin firmer while stimulating circulation of the blood.

Milk and Glutathione shower scrub for body skin.

Gently exfoliates and lightens skin for a naturally bright complexion.

Reduces discoloration while making skin tighter and softer.

Packed with skin-nourishing and refreshing natural extracts.

45 AED

17% OFFFeatured

Dhin Dhin Whitening & Brightening Face Cream

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Highlights:

Dhin Dhin Whitening & Brightening Face Cream

Dhiin Dhiin Face Cream is a natural fairness cream, with a powerful blend of 16 herbal ingredients known to restore natural balance and give you fairer looking skin naturally. WARNING: Avoid contact with eyes. In case of contact, wash immediately with plenty of water. For external use only

25 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6.35 Dark Chocolate Blond 100ml

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Highlights:

Bolony Hair Color Cream 6.35 Dark Chocolate Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

17% OFFFeatured

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Highlights:

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

11% OFFFeatured

Lady Diana Skin Brightening Rice Water Scrub 500ml

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Highlights:

Lady Diana Skin Brightening Rice Water Scrub 500ml

Lady Diana water rice enriched natural skin brightening scrub that helps with premature skin aging such as wrinkles, sun spots & dark circles. Organic coffee ingredients give you a fresher, younger more moisturized look. Enriched with natural ingredients body scrub lighten the scars and tighten the skin.

40 AED

3% OFFFeatured

ACM Depiwhite White Whitening Body Milk 200ml

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Highlights:

ACM Depiwhite White Whitening Body Milk 200ml

ACM Debbie White Body Milk offers you an effective formula to gently and evenly lighten and even skin tone. This milk is specially designed to achieve smooth and radiant skin.

Product Features:

Lightens the skin: Contains brightening ingredients that work to reduce pigmentation and even out skin tone.
Deep moisturizing: Contains active moisturizers that help improve skin’s softness and elasticity.
Nourish the skin: Contains nutrients that help nourish the skin and improve its healthy appearance.
Daily use: Can be used daily as part of your skincare routine for optimal results.

How to use:

After showering or cleansing, apply an appropriate amount of Debbie White Body Milk to the skin.
Gently massage the milk into the skin until it is fully absorbed.
Use daily in the morning and evening for best results.

Warnings and precautions:

Avoid contact with eyes. If product gets into the eyes, rinse with water immediately.
If irritation or sensitivity occurs, discontinue use and consult a doctor if necessary.
Please perform a tolerance test on a small area of skin before using the product fully.

155 AED

33% OFFFeatured

Creams, Skin Care, Tubes

Melano Civic Gel 30g

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Highlights:

Melano Civic Gel 30g

Melano Civic Gel 30gm is a powerful skin care product with Orange and Lemon Fruit contains very high content of vitamin C skin nourishing

For melasma and skin pigmentation

Remove acne, blemishes and blackheads

Triple action juice very high whitening

skin therapy essentials Gel fits oily, normal, and combination skin

20 AED

Veet Gold Carrot Super Whitening Soap, Whitening & Blemishes, 250g

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Veet Gold Carrot Super Whitening Soap, Whitening & Blemishes, 250g

15 AED

13% OFFFeatured

Amalico Batana Oil Body Lotion 430ml

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Amalico Batana Oil Body Lotion 430ml

Pamper your skin with AMALICO Batana Oil Body Lotion – 430ml, enriched with 100% natural Batana Oil, renowned as the Honduran Miracle Oil. Formulated with a Deep Care Complex, this luxurious body lotion delivers intensive moisture and nourishment for dry to normal skin, leaving it soft, smooth, and visibly radiant.

This fast-absorbing lotion penetrates deep into the skin to restore hydration, improve elasticity, and enhance overall texture. With regular use, it helps maintain comfortable, healthy-looking, and luminous skin without any greasy residue.

Perfect for daily use, this versatile body lotion works on arms, legs, elbows, knees, and other areas needing intensive care. Suitable for men and women, it promotes long-lasting softness and smoothness while helping your skin look naturally radiant and nourished.

35 AED