Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Sunscreen, Skin Care

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml 12 Pieces

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Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

Lady Diana SPF UV 40 Sunblock and Whitening Lotion contains natural extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

240 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Nisa Naturals Winter Fairness Cream 200gm

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Nisa Naturals Winter Fairness Cream 200gm

❄️ Winter Glow Technology: Nisa Winter Fairness Cream is fortified with a specialized winter glow technology that not only imparts an instant radiance but also provides a protective shield against the cold and drying effects of winter. Experience the magic as your skin glows with vitality, even in the coldest weather.

🌿 Intensive Hydration for Winter Skin: Our winter fairness cream is enriched with potent moisturizing agents to combat the dryness that winter brings. The luxurious formula deeply hydrates, leaving your skin supple, smooth, and resilient against the harsh winter conditions.

💡 Brightening Complex for Luminosity: Beyond instant glow, our cream features a brightening complex that targets dullness and promotes a radiant complexion. Say goodbye to winter-induced dull skin and embrace the luminosity that Nisa Winter Fairness Cream delivers.

🌱 Botanical Extracts for Winter Skin Love: This cream is infused with carefully selected botanical extracts to provide your skin with the nourishment it craves during the winter season. These natural elements work synergistically to protect, soothe, and revitalize your skin.

🌍 Cruelty-Free and Vegan: Committed to ethical beauty, our Winter Fairness Cream is proudly cruelty-free and vegan. Nisa Naturals believes in harnessing the power of nature without harm to animals, allowing you to indulge in a skincare ritual that aligns with your values.

30 AED

14% OFFFeatured

Feminine Care, Personal Care, Skin Care

Silky Cool Feminine Intimate Wash Gentle Hygiene Solution for Sensitive & Normal Skin 250ml

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Silky Cool Feminine Intimate Wash Gentle Hygiene Solution for Sensitive & Normal Skin

250ml

Discover the ultimate solution for intimate hygiene and freshness with Silky Cool Feminine Intimate Wash. Specially formulated for sensitive and normal skin, this 250 ml wash provides gentle care for the external genital area, leaving your skin feeling healthy and revitalized.

Key Benefits

Daily Freshness: Ensures hygiene and a long-lasting fresh feeling throughout the day.
Gentle Formula: Ideal for sensitive and normal skin, providing soothing care without irritation.
Versatile Use: Safe for daily use or as often as needed for your comfort.
Warnings & Storage
- Avoid contact with eyes. In case of eye contact, rinse thoroughly with water.
- Store in a cool place at room temperature (25–30°C).
- Keep out of reach of children.
- For external use only.
  Note: The image displays two products for illustrative purposes only. However, each purchase includes only one product provided at the time of sale.

30 AED

11% OFFFeatured

A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

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A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

A Bonne Face & Body Cream Scrub Peach & Lemon Brightening

Experience instant brightness and silky smooth skin with A Bonne’s innovative Gelato Scrub formula. This gentle yet deep exfoliating cream scrub is enriched with Organic Peach and Lemon to refresh, smooth, and reveal naturally glowing skin. Powered by VITA-8 and 10x Niacinamide, it helps brighten dull skin, soothe irritation, and enhance your natural radiance.

Key Benefits

Instant Brightening Boost – Promotes a visibly brighter complexion after every use.
Gentle Deep Exfoliation – Creamy gelato texture removes dead skin without irritation.
Organic Peach & Lemon Extracts – Refresh and smooth the skin for a healthy glow.
10x Niacinamide + VITA-8 Complex – Enhances radiance, soothes irritation, and improves skin clarity.
Soft, Glowing Skin – Leaves your skin smooth, polished, and luminous with an extra aura.
Suitable for Face & Body – Designed to brighten and refine skin from head to toe.

How to Use

Apply the cream scrub to damp skin.
Gently massage in circular motions, especially on rough or bumpy areas.
Rinse thoroughly with clean water.
Use regularly for best results.

Reveal your most radiant, smooth, and glowing skin with A Bonne’ Peach and Lemon Gelato Brightening Scrub — a refreshing treat for your skincare routine.

40 AED

20% OFFFeatured

Reborn Mixed Berry Scrub 500ml

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Reborn Mixed Berry Scrub 500ml

Reborn Beauty exfoliating face scrub enriched with Vitamin E Berry and designed to remove dead skin cells and stimulate new ones. Apricots are an excellent source of Vitamins. A, B and C all essential for skin repair, maintenance and anti-aging. Leaves your skin nourished and soft. Deep Cleans Romoves Dead Cells & Blackheads Instant Glow with Natural Exfoliants. DIRECTIONS FOR USE: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

33% OFFFeatured

Purec Pure Egyptian Secret Half Cast Soap 160gm

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Purec Pure Egyptian Secret Half Cast Soap 160gm

Purec Egyptian Secret Half Cast Soap is luxurious bathing experience inspired by the timeless beauty rituals of ancient Egypt. This exceptional soap is meticulously crafted to deliver a nourishing cleanse, leaving your skin feeling rejuvenated and radiantly beautiful.

Enriched with the finest ingredients, Purec Egyptian Secret Half Cast Soap combines the magic of Egyptian botanicals with the allure of Half Cast technology. This unique fusion provides a gentle yet effective cleansing action, as well as skin brightening benefits that unveil your skin’s natural luminosity.

Infused with the essence of exotic Lotus flower and the skin-loving properties of Pomegranate, this soap not only cleanses but also helps to fade dark spots and even out skin tone, revealing a flawless complexion that captivates.

30 AED

22% OFFFeatured

Gluta White Cream in White Gluta Tube 50g

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Gluta White Cream in White Gluta Tube 50g

Formulated Glutathione and Collagen, Gluta White cream works on eliminating black spot on the neck and face. It helps and obtaining a clear smooth skin without imperfections.

35 AED

12% OFFFeatured

QV Baby Moisturising Cream 100gm

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QV Baby Moisturising Cream 100gm

QV Baby Dry Skin Moisturizing Cream is a rich and effective moisturizing cream specially designed for babies’ sensitive and dry skin. It consists of natural and safe ingredients such as Vaseline, sweet almond oil, shea butter, and vitamin E, making it suitable for sensitive skin.

Benefits and features:

Deeply moisturizes dry skin and maintains moisture for long periods.
It helps heal the skin from dryness from the inside and relieves irritation.
It does not contain any artificial fragrances or colours, making it suitable for sensitive skin.
It maintains moisture deep in the surface layers of the skin and protects it from external factors.
Does not cause clogged pores or allergies.
It gives your baby’s skin softness and shine.

How to use:

Apply a sufficient amount of cream to your baby’s skin.

Gently massage the cream into your baby’s skin until it is completely absorbed.

It can be used on the face and body.

75 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Aloe Vera 500ml

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Pretty Cowry Face Scrub Cream Honey, 500ml

45 AED

8% OFFFeatured

Joji Secret Young Gluta Milky Spa Bubble Soap 100gm

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Joji Secret Young Gluta Milky Spa Bubble Soap 100gm

23 AED

PRODUCTS ON SALES

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Baby Lotion, Kids & Baby Care, Lotion, Skin Care

CBL Moisturizing Baby Milk 750ml

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CBL Moisturizing Baby Milk 750ml

The skin of infants and children is particularly delicate.
For this reason we have developed a moisturizing milk with CALENDULA extract. CALENDULA has been used since the Middle Ages for its dermo-protective properties on the skin. This light formula intensely moisturizes the skin of babies and children, leaving the skin very soft all day long without forgetting to protect the child’s skin from irritation and redness.

85 AED

6% OFFFeatured

Conditioner, Hair Care, Shampoo

The Doux One Love Cowash 453gm

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The Doux One Love Cowash 453gm

WHAT IT DOUX?

ONE LOVE gives you that clean, conditioned life without the waxy drama. Perfect for quick wash n’ gos between wash days or as your pre-poo partner in crime. Whether you’re going straight or keeping it curly, it detangles and rinses clean. No love lost, just gains.

WHAT?S GOOD?

Jojoba: Cuss-free Detangling

Grapeseed oil: Stands-up to heat

Aloe: Moisturizes + Hydrates

Cruelty & Paraben Free

DOUX YOU:

Apply to wet hair. Work it through as you would regular shampoo

Rinse

Style as usual. Doux you!

85 AED

13% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

Mielle Pomegranate & Honey Curl Defining Mousse with Hold 222ml

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Mielle Pomegranate & Honey Curl Defining Mousse with Hold 222ml

This non sticky holding mousse not only smells amazing but is the perfect hold for Type 4 hair. Infused with key essential oils such as Shea Butter, Pomegranate, Honey, Apple, Aloe, and Jojoba Oil for added moisture and hydration.

Key Benefits:

Perfect hold for type 4 hair

Moisturizes & hydrates

Non-sticky

65 AED

8% OFFFeatured

African Pride Olive Miracle Daily Hydration Oil Moisturizing Lotion 355ml

Hair Care, Hair Lotion

African Pride Olive Miracle Daily Hydration Oil Moisturizing Lotion 355ml

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African Pride Olive Miracle Hair & Scalp Strengthening Leave-In Conditioner, 510gm

Our new featherlight leave-in conditioner helps protect hair from damage while strengthening hair deep inside for a stronger, healthier look. This hair and scalp strengthening tonic is a unique recipe combining the finest African Miracle herbs and natural ingredients. in just one strep this unique daily treatment conditions and moisturizes hair to help repaid and strengthen dry, brittle damaged hair. Use daily on dry hair or after shampooing on wet hair. This quick absorbing, non-greasy featherlight formula is excellent for added protection before blow-drying.

60 AED

4% OFFFeatured

Eau De Parfume, Fragrances, Unisex, Women

AFNAN Rare Reef Eau De Parfum 100ml

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AFNAN Rare Reef Eau De Parfum 100ml

Fresh, bright, and pure – Rare Reef brings the feeling of a peaceful escape by the ocean. It opens with a burst of energy, then softens into smooth, green layers that feel both refreshing and calm. The scent gently settles into a warm, comforting base that stays with you like the memory of a perfect day. Clean, modern, and beautifully balanced, Rare Reef is made for anyone who embraces life with clarity and ease.

PERFUME NOTES

Top Notes: Black currant, Orange, Citron, Mint, Coriander, Grapefruit
Middle Notes: Apricot, Basil, Rose, Violet Leaf
Base Notes: Fig, Dates, Ambrette, Amberwood

125 AED

17% OFFFeatured

Skin Lite Face Wash 200ml

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Skin Lite Face Wash 200ml

Enriched with natural extracts which help control excess oil to prevent and control the bacteria accumulation that causes pimples. Eventually, you will reveal skin that is smooth, radiant, clear, moist and fresh.

SkinLite face wash has a number of advantages for those who want clear, bright and more glowing skin fast.

25 AED

20% OFFFeatured

Diana Egg White Soap to Lift Of Oily Skin 125gm

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Diana Egg White Soap to Lift Of Oily Skin 125gm

Formulated for cleansing and potential skin benefits

Contains egg white extract, known for potential skincare benefits

Skin Type: Suitable for various skin types

Usage:

Use as a regular soap for body and face cleansing

Intended for daily use

20 AED

7% OFFFeatured

Miracle 9 Silk & Smoothing Honey & Avocado Heat Serum 118ml

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Miracle 9 Silk & Smoothing Honey & Avocado Heat Serum 118ml

Protect your hair from heat damage with the Miracle 9 Silk & Smoothing Heat Serum. This 4oz styling spray is enriched with a nourishing blend of honey and avocado, known for their moisturizing and softening properties.

Formulated to reduce the impact of heat styling tools such as flat irons, blow dryers, and curling wands, the serum helps maintain healthy-looking hair. It delivers a smooth, silky finish with a natural-looking shine, making it an excellent choice for daily styling routines.

65 AED

7% OFFFeatured

QEI+ Oriental Body Milk with Argan Oil 200gm

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QEI+ Oriental Body Milk with Argan Oil 200gm

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin. Oriental Body Lotion has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. Using it daily and you will see a real improvement on your skin appearance. It returns its flexibility, its softness and its youth. Your complexion will be visibly even toned, hydrated and spotless.

Directions for use: Apply on your skin, previously cleaned with soap, twice a day insisting on very dry areas (elbows and knees). For best results, we recommend that you add a few drops of Oriental serum in your Oriental Body Lotion.

280 AED

25% OFFFeatured

Glutathione Injection Terminal White Strong Whitening Soap 200gm

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Glutathione Injection Terminal White Strong Whitening Soap 200gm

15 AED

GIFT SET

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17% OFFFeatured

Scrubs, Skin Care

Yoko Yogurt Spa Milk Salt Shower Bath 250g

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Yoko Spa Milk Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, milk formula, rich in milk, vitamin E and salt properties which help in exfoliating the skin, making the skin white, smooth, soft and pleasant to the touch.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

25 AED

20% OFFFeatured

BNB Vitamin C Night Cream 50ml

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BNB Vitamin C Night Cream 50ml

Vitamin C Night Cream is a nourishing cream designed to work overnight, delivering the brightening and anti-aging benefits of Vitamin C. It helps to even skin tone, reduce dark spots, and boost radiance while you sleep.

How To Use: Apply a generous layer to clean skin before bedtime, massaging gently into the face and neck. Leave on overnight and rinse off in the morning. Use nightly for radiant and rejuvenated skin.

Ingredients

Aqua, Aloe Barbadensis Leaf extract, Sodium Hyaluronate, Niacinamide, Vitamin C, Glycyrrhiza, Glabra Root extract, Disodium EDTA, Cetyl Alcohol, Glyceryl Stearate, Prunus Dulcis (almond) oil, Avocado oil, Cetearyl Alcohol, Butyrospernum Parkil, Titanium Dioxide, Carbomer, Phenoxyethanol, Potassium Hydroxide, Tocopherol, Fragrance.

40 AED

8% OFFFeatured

Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

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Smooth Diamond Paris Vitamin C + Turmeric Hybrid – Brightening Face & Body Lotion 500ml

Smooth Diamond Vitamin C + Turmeric Lotion is formulated to help to combat free radicles, glow the skin and more even skin tone, it is infused with Turmeric anti-inflammatory also helps to support healthy skin, leaving the skin soothed and revitalised.

Visible result – anti stretch mark, skin toning, anti-sunspot and brown spots. Guaranteed results within 1 week.

Direction for use: apply after bath on clean dry skin (morning and night) softly massage on skin until absorbed throughly avoid contact with eyes, if irritation occurs please discontinue use and consult your doctor.

165 AED

15% OFFFeatured

Radiance7 Lightening Body Cream 300ml

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Highlights:

Radiance7 Lightening Body Cream 300mlTop of Form

This cream has been formulated to restructure, moisturize, soften and firm your skin. Anti-radical, it nourishes the skin, exfoliates it naturally. The results are visible from the first days of use

85 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Golden Star Beauty Cream 20gm

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Golden Star Beauty Cream 20gm

Golden Star Beauty Cream is a lightweight skincare cream designed to nourish and moisturize the skin while promoting a smoother and healthier-looking complexion. Its gentle formula helps improve the appearance of uneven skin tone and leaves the skin feeling soft, refreshed, and hydrated.

The cream absorbs quickly without leaving a greasy residue, making it suitable for daily use. Ideal for all skin types, it helps maintain skin moisture and supports a naturally radiant appearance with regular use.

Key Features

Helps nourish and moisturize the skin
Supports a smoother, healthier-looking complexion
Helps improve the appearance of uneven skin tone
Lightweight and fast-absorbing formula
Non-greasy texture for comfortable daily use
Suitable for all skin types

25 AED

17% OFFFeatured

Oznaturals Renew Pro Retaxinol Serum 30ml

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Oznaturals Renew Pro Retaxinol Serum 30ml

This serum is most effective for the care of aging and UV-damaged skin. Increased skin renewal and support of new blood vessels help to improve skin tone, reduce age spots, and smooth skin texture.

Retinol works its magic to brighten, promote glow and help turn back the clock. Use daily as part of your evening skincare routine. Can be layered with other OZN® serums for ultimate skin nutrition.

50 AED

14% OFFFeatured

Purec Pure Egyptian Magic Whitening Gold Facial Dark Spot Corrector 50gm

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Purec Pure Egyptian Magic Whitening Gold Facial Dark Spot Corrector 50gm

Original Purec Egyptian Magic Whitening Gold Facial Whitening & Firming Cream, with
Egg-Yolk & L-Glutathione, Dark Spot Corrector, 50gm

30 AED

15% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Shea Nut Oil Moisturizing Oil 118ml

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Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

55 AED

8% OFFFeatured