Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Eveline C Sensation Revitalizing Wrinkle Day&Night Cream 50ml

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Eveline Argan +Keratin Hair Mask 8 in 1 300ml
Give your hair optimal care with an 8 in 1 hair mask with argan and keratin to restore
Eveline C Sensation Revitalizing Wrinkle Day&Night Cream 50ml
The Eveline C Sensation Revitalizing Wrinkle Day & Night Cream is a multi-action, anti-aging cream designed to rejuvenate, hydrate, and visibly reduce the appearance of wrinkles for a youthful, radiant complexion.
Formulated with Vitamin C and a blend of powerful active ingredients, this cream offers day and night protection to help fight signs of aging and restore skin vitality.
Helps to visibly reduce fine lines and wrinkles by supporting skin regeneration and promoting elasticity, leaving the skin smoother and firmer.
- Rich in Vitamin C.
- Even out skin tone.
- Anti-Wrinkle Action.
- Boosts collagen production.
- Hydration & Nourishment.
- Suitable for all skin types.
- Reduce the appearance of dark spots and pigmentation.
Ingredients:
Aqua (Water), Behenyl Alcohol, Ethylhexyl Stearate, Paraffinum Liquidum, Glycerin, Isopropyl Myristate, Glyceryl Stearates, Glyceryl Stearate Citrate, Butyrospermum Parkii Butter, Cocos Nucifera Oil, Persea Gratissima Oil, Olus Oil, Citrus Junos Fruit Extract, Ascorbyl Tetraisopalmitate, Bakuchiol, Ferulic Acid, Tocopherol, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin, Hydroxyacetophenone, Parfum (Fragrance), Sodium Polyacrylate, Dipropylene Glycol, Hydroxypropyl Cyclodextrin, Polydextrose, 1,2-Hexanediol, Benzyl Salicylate, Citral, Limonene, Linalool, CI 19140, CI 15985, CI 162551.
hair elasticity and protects the colored hair.
Has a formula rich in active ingredients such as argan oil and keratin that gives hair a healthy look with a beautiful shine.
Provides you with 8 functions that help strengthen hair and overall health and its beautiful and vital look to ensure an attractive look for your hair.
- Intensely moisturizes, nourishes, and softens the hair and restores its fibers for vital and beautiful hair.
- Effectively protects hair from harmful factors, split ends, and frizz and gives it a beautiful shine to enjoy silky and shiny hair.

45 AED

25% OFFFeatured

Aneeza Gold Whitening Beauty Soap 90gm

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Aneeza Gold Whitening Beauty Soap 90gm

Aneeza Gold Beauty Soap is enriched with gold extracts and skin-friendly ingredients to gently cleanse and nourish your skin. It helps remove dirt, oil, and impurities while leaving the skin soft, smooth, and refreshed. Regular use promotes a radiant and glowing complexion, making it an ideal choice for daily skincare. Suitable for all skin types.

15 AED

14% OFFFeatured

A Bonne Yogurt Milk Whitening Underarm Cream 30gm

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A Bonne Yogurt Milk Whitening Underarm Cream 30gm

The formula is derived from natural sources, making one of the best and safest whiteners for skin. Abonne Whitening Underarm and Dark Shadow Cream is a dark spot corrector. By clearing skin cells and bring up a brighter and whiter skin. Glutathione and Yogurt give you a whiter and softer skin. Wasabi Extract helps to deodorize with confidence to protection. This cream is hypoallergenic and does not irritate sensitive skin. It is free of both Hydroquinone and Paraben.

Direction: After shower, towel dry and apply Abonne Whitening Underarm Cream onto the underarm area.

30 AED

6% OFFFeatured

Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

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Celebrity Half Cast Paris Coconut Oil & Lime Extract Body Lotion 500ml

150 AED

14% OFFFeatured

Washami Whitening Face Serum With Collagen & Hyaluronic Acid 30ml

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Washami Whitening Face Serum With Collagen & Hyaluronic Acid 30ml

Achieve a radiant and youthful glow with the Professional Whitening Face Serum enriched with Collagen and Hyaluronic Acid. This powerful formula delivers deep hydration, improves skin elasticity, and promotes a brighter, more even skin tone. Collagen helps reduce fine lines and tighten the skin, while Hyaluronic Acid provides long-lasting moisture and plumpness. Its lightweight texture absorbs quickly without leaving residue, making it ideal for daily skincare routines. Suitable for all skin types, including dry, sensitive, and mature skin.

Highlights

Infused with Collagen and Hyaluronic Acid for deep hydration and skin elasticity
Brightens and evens skin tone while reducing the appearance of dark spots
Helps firm and plump skin, reducing fine lines and wrinkles
Lightweight and fast-absorbing formula – perfect for daily use
Suitable for all skin types, including sensitive and mature skin

30 AED

Pyary Hand Made Turmeric Herbal Soap 75g

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Pyary Hand Made Turmeric Herbal Soap 75g

Mixed with coconut oil, the pyary ayurvedic toilet soap comes across as the most aromatic skin protector whose silky lather soothes even the most sensitive skin. Turmeric contains essential oil, curcumin oil and is an indispensable ingredient in certain skin care preparations. Besides external application turmeric is also administered internally as stimulant and it is absolutely harmless natural ingredient. Every cake of pyary soap passes through rigorous control tests. The peerless home-spun manufacturing system, based on through experience uses blending methods that retains the glycerine contents and ensure soft-lathering properties.

12 AED

17% OFFFeatured

Creams, Skin Care, Tubes

La Dakaroise Olive Cream Tube 50gm

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La Dakaroise Olive Cream Tube 50gm

La Dakaroise Cream is a skin lightening cream that is active against acute dermatitis, eczema, psoriasis, prurigo, local inflammatory and allergic reactions. It Lightens dark spots, bringing the skin to its normal physiological condition.

25 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

White Now Clarifying Lightening Lotion 250ml

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White Now Clarifying Lightening Lotion 250ml

WHITE NOW is highly enriched with vitamins E and fruits acids derived from carrots which remove all skin imperfections and impurities. The Whitening action is reinforced up to three times with the help of plants acids.the effects of WHITE NOW are visible in 3 days. The complex formula of WHITE NOW hydrates and nourishes the skin, reduces black heads, reduces skin ageing effects and leave the skin clear, full of beauty and in good health.

45 AED

14% OFFFeatured

Nisa Alpha Arbutin & Glutathione Whitening Serum 30ml

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Nisa Alpha Arbutin & Glutathione Whitening Serum 30ml

30 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Active White Anti Age Clarifying Body Oil with Collagen 70ml

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Active White Anti Age Clarifying Body Oil with Collagen 70ml

Active-White with collagen oil moisturizes and clarifies the skin gently. Used daily the complexion regains radiance and harmony. In addition, thanks to the active properties of collagen, the skin is smoothed and the effects of age faded.

Product benefits

Moisturizes and clarifies skin
Harmonizes the complexion
Softens and protects the skin.

How to use

Apply on dry or damp and clean skin preferably after shower or bath. Rinse hands well after use. In case of contact with eyes rinse immediately.

Use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

30 AED

PRODUCTS ON SALES

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Bar Soap, Skin Care

Precious Skin AHA Body Booster Soap 80gm

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Precious Skin AHA Body Booster Soap 80gm

AHA Body Booster Soap is designed to exfoliate and refresh your skin. Infused with Alpha Hydroxy Acids (AHAs), it helps to remove dead skin cells, leaving your skin smooth, soft, and radiant. It enhances the skin’s texture and promotes a healthy glow.

Benefits:

Exfoliates dead skin cells, promoting smoother skin.
Contains AHA to brighten and even out skin tone.
Improves skin texture and radiance.
Hydrates and refreshes the skin.
Suitable for all skin types.

How to Use:

Wet your skin with water.
Lather the soap and gently massage onto your body.
Rinse thoroughly with water.

30 AED

20% OFFFeatured

Eveline Cosmetics Unicorn Magic Drops Primer 2-in-1 30ml

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Eveline Cosmetics Unicorn Magic Drops Primer 2-in-1 30ml
Get a healthy glow and perfect makeup hold with Eveline Cosmetics’ serum primer.
It features an innovative formula that combines advanced skincare with all-day makeup hold.
It is enriched with an effective combination of hyaluronic acid, goji berry extract, and acai.
Vegetable collagen with agave extract also enhances skin density and restores firmness.
It is enriched with niacinamide (vitamin B3) to form a protective barrier against free radicals.
It features a formula that prevents signs of aging and reduces the appearance of wrinkles.
It soothes redness and protects the natural balance of the skin’s microbiome.
- Prolongs makeup wear.
- Deeply moisturizes and nourishes the skin.
- Enhances skin elasticity.
- Fights signs of aging and reduces the appearance of wrinkles.
- Soothes redness.
- 100% vegan.
Ingredients:
Aqua (Water), Propanediol, Glycerin, Glycereth-26, Niacinamide, Polysorbate 20, Lycium Barbarum Fruit Extract, Acacia Seyal Gum Extract, Agave Tequilana Leaf Extract, Euterpe Oleracea Fruit Extract, Rubus Chamaemorus Fruit Extract, Polymnia Sonchifolia Root Juice, Sodium Hyaluronate, Alpha-Glucan Oligosaccharide, Inulin, Lactobacillus, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Xanthan Gum, PVP, Phenoxyethanol, DMDM Hydantoin, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Parfum (Fragrance), Polysorbate 60, Sorbitan Isostearate, Maltose, Piperonyl Glucoside, Maltodextrin, Sorbic Acid, Citric Acid, Disodium EDTA, Mica, CI 77891 (Titanium Dioxide), CI 17200.

48 AED

13% OFFFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal Hair Food Moisture Replacement Treatment 227gm

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Royal Hair Food Moisture Replacement Treatment 227gm

It is formulated with natural blend of Indian hemp, jojoba oil and olive oil to condition and nourish your hair & scalp.

This special formula replenishes vital moisture needed to promote healthier and stronger hair growth.

It restores incredible sheen as it repairs dry, damaged and chemically treated hair

35 AED

13% OFFFeatured

Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

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Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Sandal Wood which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Gluta Berry Skin Correcting Brightening Body Oil SPF 45 300ml

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Gluta Berry Skin Correcting Brightening Body Oil SPF 45 300ml

40 AED

22% OFFFeatured

Amalico Hair Cream Argan 360gm

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Amalico Hair Cream Amla 360gm

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

4% OFFFeatured

Creams, Lotion, Skin Care

Pr. Francoise Bedon Reparateur Lightening Cream Tube 50ml

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Pr. Francoise Bedon Reparateur Lightening Cream Tube 50ml

Lightening Cream effectively fights against brown patches of the skin and natural or accidental marks and scars like caused by pregnancy, age or sun exposure.

Effectively combats brown spots on the skin and natural or permanent blemishes and scars caused by pregnancy, aging, or sun exposure. This cream is made from carefully selected tea and verbena extracts to reveal even, smooth, and clear skin without blemishes.

125 AED

6% OFFFeatured

Ivory Glow Tumeric And Curcumin Lotion 500ml

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Ivory Glow Tumeric And Curcumin Lotion 500ml

Ivory Glow Tumeric And Curcumin Lotion 500ml is a silky,fast absorbing blend, crafted to nourish, brighten and revitalize your skin from head to toe. RICH IN VITAMINS for healthy bright, vitamin c helps to fade dark spots and boosts collagen, while golden tumeric calms inflammation and restores a warm, even tone.

150 AED

14% OFFFeatured

Silky Cool Fruits Face & Body Scrub 300ml

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Silky Cool Fruits Face & Body Scrub 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

14% OFFFeatured

Jelly’s Snail Candy Licorice Scrub 300gm

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Jelly’s Snail Candy Rice Milk Scrub 300g

Scrub, mask and soap (3 in 1)

Unifying body color, lightening and renewing skin cells
Reduces pigmentation and removes dirt and dead skin
Controls oils in the skin, which are the main cause of acne.aJelly’s Snail Candy Licorice Scrub 300gm
- Scrub, mask and soap (3 in 1)
- Unifying body color, lightening and renewing skin cells
- Reduces pigmentation and removes dirt and dead skin
- Controls oils in the skin, which are the main cause of acne.
- Makes the face more radiant, smooth and moisturized
- Gentle on all skin types, even sensitive skin.
How to use:
1. Rinse your skin with warm water to moisturize it.
2. Place a small amount of body scrub on the palm of your hand.
3. Gently rub the scrub into your skin in small circular motions, using your hand or an exfoliating glove.
4. Gently rub your skin for 30 seconds to no more than 1 minute.
5. Rinse your skin with lukewarm water. Wash your skin as usual.
6. Pat your skin dry.
7. Apply moisturizer to your body.
Makes the face more radiant, smooth and moisturized
Gentle on all skin types, even sensitive skin.

How to use:

Rinse your skin with warm water to moisturize it.
Place a small amount of body scrub on the palm of your hand.
Gently rub the scrub into your skin in small circular motions, using your hand or an exfoliating glove.
Gently rub your skin for 30 seconds to no more than 1 minute.
Rinse your skin with lukewarm water. Wash your skin as usual.
Pat your skin dry.
Apply moisturizer to your body.

30 AED

GIFT SET

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Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Arabian Beauty Whitening & Brightening Cream

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Arabian Beauty Whitening & Brightening Cream

Discover the transformative power of Arabian Beauty Whitening and Brightening Night Cream, your ultimate solution for achieving a luminous and radiant complexion. This luxurious night cream is meticulously formulated with the finest ingredients to target and address the specific needs of your skin while you sleep. Wake up to a more even, brighter, and youthful-looking skin every morning.

How to Use:

Cleanse: Start by thoroughly cleansing your face to remove any impurities and makeup residue.
Apply: Take a small amount of the night cream and apply it evenly to your face and neck. Gently massage in circular motions until fully absorbed.
Relax: Let the cream work its magic overnight. For best results, use regularly as part of your nightly skincare routine

25 AED

15% OFFFeatured

White Express Cream 15 Days with Aloe Vera 500ml

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White Express Cream 15 Days with Aloe Vera 500ml

White Express Fairer-Skin in 15 days, ultra-effective, creamy, silky and radiant cream combines the effects of the phytoactive lightening complex with those of spherulites to effectively combat skin aging. Wrinkles and fine lines are less visible. Brown spots fade and the complexion is refined. Day after day, your complexion becomes brighter and clearer.

High activity, creamy, silky cream, radiance combines the action of phyto-lightening complex with that of vitamin C for spherulite skin effectively fighting against aging.

Lines and wrinkles are less apparent.

55 AED

8% OFFFeatured

Krem Kap Tea Tree Anti-Dandruff Shampoo 1000ml

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Highlights:

Krem Kap Tea Tree Anti-Dandruff Shampoo 1000ml

This anti-dandruff formula gently cleanses buildup and impurities while nourishing the scalp for revitalized, healthy-looking hair.
Its added cooling effect is perfect for a better hair care experience!
A special invigorating and cleansing shampoo blended with tea tree oil and peppermint oil to soothe, refresh, and help reduce scalp itchiness.
For oily hair.
Its antimicrobial properties target the microbes which cause this increased shedding of skin cells and helps in the treatment and management of dandruff.
Its natural therapeutic properties allow for it to be an excellent choice for hair cleansing.
It can prevent and resolve ingrown hairs; a tea tree oil soak can open the pores and loosen up the ingrown hair which reduces inflammation.

60 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Damage Remedy+ Coconut Miracle Oil Conditioner 385ml

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OGX Anti-Breakage+ Keratin Oil Conditioner 385ml

Fortify stressed, weakened strands plagued with thirsty split ends, frizzy fly-aways and breakage, the Anti-Breakage+ line of strengthening haircare by OGX utilises Keratin oil to reinforce and smooth splintered strands.

Frequent heat styling and chemical processes like colour treatments, bleaching and perming can strip your hair of its natural proteins over time, causing breakage. The Anti-Breakage+ Keratin Oil Conditioner envelops dry lengths and brittle ends to replenish long-lasting hydration and detangles knots and clumps for easier combing.

The creamy formula’s Keratin molecules bond to the rough edges of the hair fibre and seal the cuticle, resulting in smoother, silkier strands, while also strengthening hair, boosting resistance to splitting. Formulated to minimise static and tame frizz for a more manageable mane, this conditioner transforms overtaxed hair into strong, smooth and enviably glossy locks.

Ideal for damaged, over-processed hair types.

45 AED

33% OFFOut Of Stock

Vitamin White Gold 24 Carat Lotion Cleanser 50ml

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Vitamin White Gold 24 Carat Lotion Cleanser 50ml

Vitamin White GOLD body lotion is a repairing and anti-impurity complex. It offers the face delicious comfort with preserved brown skin and complexion.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

30 AED

3% OFFFeatured

Lotion, Skin Care

Carotis Brightening Body Lotion With Vitamin A 400ml

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Carotis Brightening Body Lotion With Vitamin A 400ml

It contains vitamin A for skin rejuvenation which helps control the enzymes that play a vital role in the production of melanin pigment. Carrot oil, another ingredient, is rich in beta-carotene and vitamins, which are skin nourishing agents that revitalize the skin by increasing skin cell turnover and giving it a radiant glow.

Carotis Brightening Body Lotion with Vitamin A is a skin Brightening formula that is loaded with the goodness of carrot oil and vitamin A, which act deftly on the skin to soften it, even its tone, and re-build it to give you a healthy, soft skin with a radiant glow. Containing antioxidants and vitamins galore, this lightening body lotion will give you a turnaround in just 7 days!

145 AED

20% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris Active Performance – Moisturising Lightening Cream 50gm

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QEI+ Paris Active Performance – Moisturising Lightening Cream 50gm

In the range Active Performance Multi-action QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections. Rich of the best toning plants and sweet almond extract, Active Performance Multi-action Moisturising Lightening Cream will give to your skin a real clarity and deep moisturization.
Use in the morning, after perfectly cleansing your skin with the QEI+ Active Performance Multi-action soap, apply the cream on the dark areas with gently massages for a good penetration.

120 AED

17% OFFFeatured

Ujooba Sensitive Brightening Sunscreen with Vitamin C SPF 90+ 150ml

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Ujooba Sensitive Brightening Sunscreen with Vitamin C SPF 90+ 150ml

Ujooba Sensitive Brightening Sunscreen with Vitamin C – SPF 90+

Protect and brighten your skin with Ujooba’s Sensitive Brightening Sunscreen with Vitamin C. Formulated with SPF 90+, this lightweight, non-sticky sunscreen offers superior protection from harmful UVA and UVB rays while brightening your complexion. It shields your skin from sun damage without leaving any white cast, making it ideal for daily use on all skin types, including sensitive skin.

Infused with Vitamin C, this sunscreen not only prevents sunburn but also helps in brightening and evening out your skin tone. Its fast-absorbing formula provides long-lasting sun protection, allowing you to confidently enjoy outdoor activities without the worry of sun damage.

25 AED

10% OFFFeatured