Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care, Tubes

Fair & White So White Skin Perfector Gel 30ml

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Fair & White So White Skin Perfector Gel 30ml

Its unique texture is halfway between a gently melting feeling of freshness and a satin-like caress. Your skin is soft as silk as of the first application: it becomes smoother, softer, and brown spots are lighter. Your complexion is radiant.

60 AED

11% OFFFeatured

Fruit Of The Wokali Vitamin C Hydration Gel Facial Toner 180ml

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Fruit Of The Wokali Vitamin C Hydration Gel Facial Toner 180ml

FRUIT OF THE WOKALI DEEP HYDRATING FACIAL TONER A pure cleansing water that soothes and nourishes sensitive skin while gently cleansing and removing impurities and makeup without irritation. A gel-form toner containing hyaluronic acid and vitamin C refines the appearance of pores for a healthy complexion.

40 AED

B.B. Clear 5 In 1 Lightening Serum 30ml

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B.B. Clear 5 In 1 Lightening Serum 30ml

Our unifying serum is a powerful, multipurpose microprocessing device that can be used as an everyday beanie and cap for all hair types including acrylic, gel, vinyl etc. With the unique blend of natural ingredients, the clear and natural form factor is the key ingredient in a formula that does not contain any harmful substances.

B.B.Clear combines de-pigmenting plant-based ingredients with exfoliating efficiency of fruity acids. It improves the appearance of skin and helps repair dark spots and sun damage for younger-looking, silky skin. It lightens your skin while revitalizing and makes it smooth and beautiful radiance. Adapted to all skin types.

25 AED

13% OFFFeatured

Skin Doctor Papaya Face & Body Scrub 500ml

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Skin Doctor Papaya Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Papaya Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural papaya to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

5% OFFFeatured

New York Fair & Lovely Lightening Body Lotion 400ml

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New York Fair & Lovely Lightening Body Lotion 400ml

Experience the clarifying and moisturizing benefits of the New York Fair & Lovely Lightening Body Lotion. This lotion is specially formulated to lighten dark areas of the body and fade skin discoloration, promoting an even skin tone.

One of the key ingredients in this body lotion is shea butter, which offers various benefits for the skin. It conditions, tones, and soothes the skin, while also providing anti-inflammatory and healing properties. Shea butter helps moisturize and nourish your skin, leaving it soft and supple.

The presence of Alpha Arbutin in the lotion is notable for its ability to safely and visibly fade dark spots and hyperpigmentation without causing irritation. It achieves this by inhibiting the activity of tyrosinase, an enzyme involved in the production of melanin.

Another important ingredient is Tyrostat, which works to reduce skin pigmentation and redness, promoting a more even complexion.

Directions: Simply apply it to dry, cleansed skin before bedtime. Massage it into the skin until fully absorbed.

175 AED

10% OFFFeatured

Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

Shower Gel, Skin Care

Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

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Washami Milk Protein Shower Gel Whitening Moisturizing 1000ml

MILK PROTEIN It can effectively clear away greasy dirt from skin, evidently improve complexion, deeply filter into skin substrate, supply abundant water and nutrition to skin, moisten skin from inside out, bring pleasant, comfortable and refreshing feelings to you.

Safety Information

For external use only. Avoid contact with eyes If this happens, rinse eyes with abundant water. Store in a dry place. Keep out of reach of children.

45 AED

18% OFFFeatured

Pr. Francoise Bedon Booster Carrot Lightening Serum 50ml

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Pr. Francoise Bedon Booster Carrot Lightening Serum 50ml

Professor Françoise Bedon’s Carrot Booster Serum is an intensive brightening serum designed to visibly correct dark spots and promote a more even complexion. Its fluid texture allows for targeted application to affected areas of the body, particularly the knuckles, elbows, and knees, while easily integrating into a daily skincare routine.

Usage tips

Apply a small amount of serum to clean, dry skin on the areas to be treated. Gently massage until fully absorbed. Use regularly, preferably in conjunction with other products from the same range.

Precautions for use

For external use only. Avoid contact with eyes. Do not apply to irritated or broken skin. If a skin reaction occurs, discontinue use. Keep out of reach of children.

165 AED

7% OFFFeatured

Roda Roji Ceramide Firming Aquaporin Toner 200ml

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Roda Roji Ceramide Firming Aquaporin Toner 200ml

RODA ROJI Ceramide Relief Aquaporin Toner has a strong regenerating effect, stimulates the synthesis of natural moisturizing factor components and prevents dehydration. It penetrates deep into the epidermis, triggering cell renewal processes. Toner’s main function is to produce and increase the activity of aquaporins, proteins that transport moisture into the deep layers of the epidermis.

Key features:

Repairs and strengthens the lipid barrier: Ceramides present in the toner help repair the skin’s lipid layer, helping to strengthen the skin’s natural protective barrier.

Deep hydration and maintenance of optimal moisture levels: Hyaluronic acid of different molecular weights provides hydration in the superficial and deep layers of the skin, preventing dryness and helping to maintain healthy moisture levels.

Reduces skin sensitivity: The benefits of ceramides and a complex of natural extracts reduce skin sensitivity for increased comfort.

Stimulates cell regeneration: Toner helps accelerate cell regeneration, helping to heal damaged skin.

Improves skin texture: Ingredients such as lecithin help improve skin texture and maintain cellular health.

Antioxidant effects and protection against environmental factors: Certain ingredients may have antioxidant properties that help protect the skin against the damaging effects of free radicals and harsh environmental factors.

65 AED

25% OFFFeatured

Carrot Magic Exclusive Carrot Whitening Body Lotion with Carrot Oil & Shea Butter 500ml

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Carrot Magic Exclusive Carrot Whitening Body Lotion with Carrot Oil & Shea Butter 500ml

Carrot Magic Exclusive Carrot Whitening Body Lotion is a moisturizing and brightening body-care formula enriched with Carrot Oil, Shea Butter, and Beta-Carotene to nourish the skin and promote a smoother, softer, and more radiant-looking complexion.

The formula combines the conditioning properties of carrot oil with the rich moisturizing benefits of shea butter. It helps replenish moisture in dry skin, improve softness, and support a healthy-looking skin barrier. Beta-Carotene provides antioxidant skin care and complements the carrot-based formula for skin that looks fresh, conditioned, and luminous.

Designed for regular body care, this lotion helps improve the appearance of dull and uneven-looking skin while providing essential moisture. Its nourishing formulation makes it suitable for maintaining soft, supple, and glowing-looking skin.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Promotes a more radiant-looking complexion.
• Enriched with Carrot Oil.
• Formulated with nourishing Shea Butter.
• Beta-Carotene infused.
• Deeply moisturizes and conditions the skin.
• Helps improve the appearance of dry and rough skin.
• Leaves skin feeling softer and smoother.
• Helps maintain supple and healthy-looking skin.
• Suitable for everyday body care.
• Convenient 500ml pump bottle.

Directions for Use:Apply generously to clean, dry skin and massage gently using circular motions until fully absorbed. Pay particular attention to dry or uneven-looking areas. Use regularly, preferably after bathing, for best moisturizing results. During daytime use, apply an appropriate broad-spectrum sunscreen to exposed skin.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Discontinue use if irritation occurs.

150 AED

23% OFFFeatured

Red Fox Bottle O’ Butter Cocoa Butter Moisturizing Lotion 474ml

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Red Fox Bottle O’ Butter Cocoa Butter Moisturizing Lotion 474ml

Red Fox® Bottle O’ Butter Moisturizing Lotion is made with pure cocoa butter, natures perfect moisturizer. It moisturizes deeply and softens deeply. It’s enriched with pure lanolin and super rich but never greasy. Daily use helps relieve tightness and dryness, making your skin look and feel lovelier. It helps protect against wrinkling and lines. It’s also great for use all year round. It relieves chapped skin caused by windburn and it also soothes sunburned skin.

50 AED

PRODUCTS ON SALES

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17% OFFFeatured

Serums, Skin Care

Valera Vitamin C Face Serum

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Valera Vitamin C Face Serum

25 AED

25% OFFFeatured

Skin Doctor Dark Spot Remover Soap 90gm

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Skin Doctor Dark Spot Remover Soap 90gm

Helps visibly lighten sensitive skin gradually and remove dark spots on top of cleansing.

The essential Dark Spot Remover Soap helps visibly lighten sensitive skin gradually and gently with safe, naturally derived skin whitening ingredients. It stimulates natural balance of skin cells to cleanse away the appearances of unpleasant dark spots or dull surface cells and moisturizes for sheer, lively and youthful skin.

How to use:

Apply onto wet skin on desired areas. Massage for a few minutes and then rinse off. Use twice daily, morning and night.

15 AED

12% OFFFeatured

Conditioner, Hair Care

Mielle Pomegranate & Honey Leave-In Conditioner 350ml

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Mielle Pomegranate & Honey Detangling Conditioner 355ml

A Prime + Define™ styling system formulated for thick, curly hair resulting in intense hydration and silkiness. Mielle Organics Pomegranate & Honey Moisturizing and Detangling Conditioner provides this and more. This conditioner locks in moisture, strengthens thick curly hair, prevents breakage and split ends, and gives your hair an overall smooth, silky texture. Pair it with Mielle’s other thoughtfully made Type 4 hair products for a perfect hair care routine from start to finish. Add our Pomegranate & Honey Leave-In Conditioner to your order to prime wet hair for styling and create a defined finish. Your hair will thank you over and over again!

Key Benefits:

Achieve shiny, smooth-to-the-touch hair

Perfect for any curl pattern

Provides superior slip and enhances texture

75 AED

13% OFF

Oils & Moisturizer, Skin Care

Prettybe Massage Oil Natural 500ml

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Prettybe Massage Oil Natural 500ml

35 AED

13% OFFFeatured

Laser White Foot Scrub White Rose 500gm

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Laser White Foot Scrub White Rose 500gm

Laser White Foot Scrub White Rose, Keep your skin smooth, exfoliated and hydrated easily with this exfoliating Body Scrub., This essential exfoliating …

35 AED

33% OFFFeatured

Creams, Face Cream, Skin Care

Parley Ayurvedic Creme Bleach Jar

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Parley 24k Gold Gleam Beauty Cream Jar 110gm

With added Gold Dust & Natural Anti-oxidants. Not only brightens the skin tone it also makes you feel younger & beautiful. Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

Highlights

With added Gold Dust & Natural Anti-oxidants.
Not only brightens the skin tone it also makes you feel younger & beautiful.
Unhealthy skin is obviously a big problem but using the Parley Gold Gleam Beauty Cream lowers the level of Eumelanin, as a result blemishes and dark spots diminish with Parley’s guarantee.

30 AED

10% OFFFeatured

Extreme Glow Strong Brightening Beauty Milk 500ml

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Extreme Glow Strong Brightening Beauty Milk 500ml

Lightening Strength: Advanced Strength – Strong Lightening for All Skin Types

Extreme Glow Strong Brightening Beauty Milk combines Argan Oil, Valerian Root Extract, Licorice Root Extract, and Mulberry Root Extract in a rich, moisturizing formula designed to deliver advanced lightening benefits while helping improve the appearance of stubborn discoloration and uneven skin tone. Vitamin C and Vitamin A help support a brighter, smoother, and more radiant-looking complexion.

Its nourishing formula absorbs comfortably into the skin, providing long-lasting hydration while leaving skin feeling soft, smooth, and supple. With continued use, skin appears visibly brighter, more even-toned, and naturally radiant with a healthy-looking glow.

540 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Extreme Glow Strong Lightening Treatment Gel 50gm

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Extreme Glow Strong Lightening Treatment Gel 50gm

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Treatment Gel combines Argan Oil, Valerian Root Extract, and Vitamin C in a lightweight, fast-absorbing gel designed to deliver advanced lightening ingredients quickly while helping visibly lighten stubborn discoloration, improve the appearance of uneven skin tone, and promote a clearer, more radiant complexion. Designed to absorb quickly with little to no residue, it is an excellent choice for oily, combination, or acne-prone skin, as well as warmer or more humid climates. Apply before your moisturizer to help maximize your lightening routine.

The refreshing, water-based formula delivers concentrated active ingredients while leaving skin feeling fresh, smooth, and comfortable without a heavy or greasy finish. With continued use, skin appears visibly lighter, more even-toned, and naturally radiant.

125 AED

10% OFF

PrettyBe Hot Oil Cream Keratin 1000ml

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45 AED

13% OFFFeatured

Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

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Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml

A moisturising and refreshing light sunscreen.

Part hydrating serum, part soothing skin treatment, part sunscreen, the TOCOBO Bio Watery Sun Cream SPF50+ PA++++ is a must-have in your skincare routine. This featherweight formula is heavy on skin protection, offering an SPF50+ and high PA rating to keep ageing UV rays from penetrating the skin, while bio hyaluronic acid and white wood ear mushroom help to soothe and moisturise skin on the daily. With a white, silky texture that instantly sinks into the skin, without a sticky residue, this sunscreen is your new go-to for a glowing, hydrated and protected complexion.

105 AED

GIFT SET

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13% OFFFeatured

Serums, Skin Care

Belle Face Treatment Concentrate Serum 60ml

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Belle Face Treatment Concentrate Serum 60ml

Ultra-strength, concentrated brightening treatment for beautiful faces. Anti-blemish, anti-dark spots, effective for face and body.

Harsh weather can have many damaging effects on the skin, which is why we’ve developed a high-quality anti-dark spot concentrate.
This magic formula permanently resolves dark spots on elbows, finger joints, palms, and around the eyes. Using the anti-dark spot concentrate in your body lotion evens out your complexion. It works effectively and gently, for visible results in just 5 days.

70 AED

13% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Turmeric Super Whitening Serum 7 Days 50ml

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Veet Gold Papaya Super Whitening Body Repair Serum 50ml

Papaya Serum 50ml is a beauty product that claims to improve skin tone, texture, and radiance.

The serum contains 24k gold flakes, papaya extract, and other natural ingredients that are said to provide numerous benefits for the skin.

The gold flakes in the serum are intended to boost blood circulation and reduce inflammation, while the papaya extract is believed to contain enzymes that exfoliate the skin and promote cell turnover.

35 AED

12% OFFFeatured

Shower Gel, Skin Care

Aveeno Daily Moisturizing Body Wash for Dry Skin 975ml

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Highlights:

Aveeno Daily Moisturizing Body Wash for Dry Skin 975ml

This body wash is designed to gently cleanse and hydrate dry skin.
Formulated with nourishing oat, it helps to replenish the skin’s moisture barrier while leaving it feeling soft and smooth.
The mild formula is suitable for daily use and is dermatologist-tested, ensuring it is safe for dry and sensitive skin.
It is free from harsh chemicals and helps to maintain skin’s natural moisture balance.

Gently cleanses and hydrates dry skin
Formulated with nourishing oat
Dermatologist-tested for sensitive skin
Suitable for daily use
Free from harsh chemicals

Ingredients:
Water, Glycerin, Sodium Chloride, Cocamidopropyl Betaine, Avena Sativa (Oat) Kernel Extract, Sodium Lauroamphoacetate, Citric Acid, Fragrance, Polyquaternium-7, Sodium Benzoate, Caprylyl Glycol, Hydroxypropyl Methylcellulose, Propylene Glycol, Disodium EDTA.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

220 AED

13% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Oil

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 236gm

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Highlights:

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 236gm

Why I need it: For a long lasting, healthy and vibrant hair style. No more drooping, dry-ends or frizz, just soft, bouncy and shiny curls. After one use you?ll be saying, yes... ?It?s all about the curls.?
What it is: Shea & Coconut Oil Professional Curling Cr?me helps shape, define and enhance curls.
Hydrates hair
Adds shine & absorbs quickly
Contains anti-Oxidants
How to use it: Apply evenly on damp hair section by section from the root to hair tip. DO NOT RINSE OUT.  It can be used on dry hair to create bouncy curls that last all day.

65 AED

13% OFFFeatured

Skin White Whitening Lotion Papaya Milk SPF 10 Whitens Skin in 7 Days 200ml

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Highlights:

Skin White Advanced Whitening Power SPF20 Lotion 200ml

Helps managar excessive melanin production

Prevents the resurfacing of dark pigmentation

Screens the harmful UV rays from entering your skin

Formulated to promote skin whitening and even tone

Nourishes and moisturizes the skin for a smoother texture

65 AED

8% OFFFeatured

Healthy Glow Ultra Lightening Body Lotion 400ml

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120 AED

5% OFFFeatured

ST.Dalfour Dermakler Black Seed Oil Whitening Lotion with SPF-60-1 250ml

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Highlights:

ST.Dalfour Dermakler Black Seed Oil Whitening Lotion with SPF-60-1 250ml

Enriched with Black Seed Oil: Helps brighten and even out skin tone while nourishing and hydrating, making it perfect for enhancing your natural glow and promoting long-term skin health.
SPF-60 Protection: Shields your skin from harmful UVA and UVB rays, preventing sun damage, dark spots, and early signs of aging while ensuring lasting protection during outdoor activities.
Infused with Thymoquinone: Provides powerful antioxidant benefits that protect the skin from environmental stressors and promote a healthy complexion, helping to repair and rejuvenate tired, dull skin.
Lightweight and Non-Greasy Formula: Absorbs quickly into the skin, leaving it soft, smooth, and moisturized without any sticky or heavy residue, making it ideal for everyday use under makeup or alone.
Full-Body Use: Suitable for face, arms, legs, and body, ensuring uniform care and protection for a radiant, even-toned appearance while improving skin texture with consistent use.

95 AED

7% OFFFeatured

Conditioner, Gift Sets, Hair Care, Hair Oil, Shampoo

Difeel 3-PC Caffeine & Castor Shampoo, Conditioner & Hair Oil for Faster Hair Growth – with 33.8 oz. Shampoo, 33.8 oz. Conditioner & 7.78 oz. Hair Oil

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Highlights:

Difeel 3-PC Caffeine & Castor Shampoo, Conditioner & Hair Oil for Faster Hair Growth – with 33.8 oz. Shampoo, 33.8 oz. Conditioner & 7.78 oz. Hair Oil

This Deluxe 3 Piece Set Includes:

Difeel Caffeine & Castor Faster Growth Shampoo 33.8 Ounce
Difeel Caffeine & Castor Faster Growth Conditioner 33.8 Ounce
Difeel Caffeine & Castor Premium Hair Oil 7.78 Ounces

Caffeine & Castor Shampoo

Natural Formulation Caffeine and Castor Oil Shampoo
Helps stimulate faster hair growth.
Strengthens & hydrates to prevent breakage.
Smoothes hair follicles, leaving hair softer and silkier
Helps thicken, thin, lifeless hair.
Made in USA

650 AED

22% OFFFeatured

Melano Body Whitening Lotion 300ml

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Highlights:

Melano Body Whitening Lotion 300ml

Melano Lotion will pamper your skin with all its needs whitening, Even tone, softening, Nutrition and Fairness. Rich with Shea Butter which deeply moisturizes & softens skin, Vitamin E will Nourishes, rejuvenates skin cells softened and moisturized. Vitamin C that Helps to skin even tone and fights against signs of skin aging.

Calms dry and sensitive skin for it to soften and open

35 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit Of The Wokli Rice Facial Cream, Repairing, Whitening, Reduces Wrinkles 115gm

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Fruit Of The Wokli Rice Facial Cream, Repairing, Whitening, Reduces Wrinkles 115gm

Fruit of the Wokali Professional Care Rice Whitening Cream. This organic rice whitening and repairing cream reduces wrinkles, firms, and repairs. It’s a natural cream to restore your skin’s radiant and beautiful appearance. Formulated with rice-derived extract, it will also make your skin supple and hydrated for a younger, more
radiant complexion. Suitable for all skin types, the vitamin E and B3 ingredients work together to delay aging, rejuvenate the skin, and deeply whiten it.

35 AED