Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Serum 50ml

Serums, Skin Care

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Serum 50ml

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Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Serum 50ml

DRM4 MIRACLE Shea Butter Lightening Serum This lightening serum ultra-concentrated active, full and perfectly optimizes the anti-wrinkle, it moisturizes and unifies the appearance of the skin. Containing Shea butter, it reveals the brightness of your skin in record time and makes it much more smooth, soft and perfect. It promotes the natural exfoliation of the skin gently, decrease the appearance of pores spectacularly and prevents the appearance of blackheads. Imperfections, dull skin and dead cells, your skin is like new.

180 AED

11% OFFFeatured

Shower Gel, Skin Care

Silky Cool Body Shower Gel Mint & Aloe Vera 1000ml

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Silky Cool Body Shower Gel Mint & Aloe Vera 1000 ml

Elevate your daily routine with the Silky Cool Shower Gel. Infused with Aloe Vera extracts and moisturizers, this gentle, pH-balanced formula leaves your skin feeling impeccably clean, deeply moisturized, and velvety soft. Choose from our delightful range of scents to make every shower a refreshing escape.

40 AED

33% OFFFeatured

Skin Doctor Honey & Milk Soap 100gm

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Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

10 AED

6% OFFFeatured

Fragrances, Lotion, Roll On, Skin Care

Fair and White Exclusive Vitamin C Brightening Body Lotion 500ml

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Fair and White Exclusive Vitamin C Brightening Body Lotion 500ml

Let your beauty and radiance show up with this soft and fruit-fragranced milk. Its formula contains Vitamin C, the antioxidating and regenerating properties of which unify your skin and give it renewed energy. This body milk helps to regulate melanin production and glow the skin.

145 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Milk Protein Extract 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Milk Protein Extract 500ml

40 AED

5% OFFFeatured

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Shower Gel, Skin Care

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

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Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Energizing Exfoliating Shower Gel – With Vitamin C

Treat your skin to an invigorating, cleansing, and exfoliating treatment with Vitamin C. Its sensorial texture, with exfoliating microbeads, eliminates impurities and dead skin cells, leaving skin visibly smoother and more radiant. Every morning, awaken your senses with its rich, exfoliating lather and a fresh, fruity, and invigorating fragrance. For effective exfoliation, an energy boost, and luminous skin, day after day.

95 AED

25% OFFFeatured

Moroccan Oil Ghassoul Face And Body Whitening Kit 1PC

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Moroccan Oil Ghassoul Face And Body Whitening Kit 1PC

This extraordinary mineral rich clay Ghassoul and Bleach Lotion quickly and effectively lightens excess dark hair on face and body while providing a long lasting fairness and nourishes the skin leaving it with smooth and silky feeling.
Recommended for sensitive and impure skin.
A self timing bleach that indicates that the bleaching process is 100% completed, in just few minutes.
The color turns from brownish pink color to brownish white.
Suitable for Men and Women.
Hair blends beautifully into your own skin tone.
It conceal the most darkest hair.
Has outstanding ability to cleanse, nourish, and conditions the skin.
Contains 100% Natural Clay.
Rich in Silica, Magnesium, Calcium, Sodium, Iron, among others that provides healthier, younger looking and more radiant skin.
Regenerates and rebalances the skin tone by tightening the pores.
Kit contains: 60ml. Bleach Lotion ( Activator 10V) with pH balance ) 40gr Whitening Clay Ghassoul Spoon, Spatula, & Mixing Bowl Instructional leaflet

15 AED

14% OFFFeaturedOut Of Stock

Creams, Skin Care

Betnovate-C 0.1% Cream 15gm

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Betnovate-C 0.1% Cream 15gm

Betnovate-C Cream for Psoriasis and Eczema contains active ingredients that work to relieve inflammation, irritation, and itching associated with various skin conditions. It is particularly used in cases of eczema and psoriasis due to its ability to reduce inflammation and redness caused by these chronic conditions. In addition, it may be used to relieve the symptoms of skin allergies, contact dermatitis, and itchy rashes. It is always recommended to use Betnovate-C under the supervision of a doctor, as it contains strong ingredients that can cause side effects if used for long periods or in excessive doses. Medical instructions must be followed carefully to ensure the desired benefit is achieved and to avoid any potential complications..

30 AED

17% OFFFeatured

Scrubs, Skin Care

Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

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Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

Lady Diana Foot Scrub with Lemon and Ice Mint eliminate dead cells and other skin impurities from the foot. It remove dead skiin, giving a radiant and clean skin.

25 AED

10% OFFFeatured

Odeon Blossom Body Lotion 400ml

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Odeon Blossom Body Lotion 400ml

ODEON blossom body lotion Helps improve skin hydration and protect the skin from excessive dryness

Highlights

Helps premature ageing
Known to protect the skin from harmful sun rays
Helps restore moisture from the skin to give a radiant soft and smooth effect

45 AED

PRODUCTS ON SALES

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33% OFFFeatured

Creams, Skin Care

Maricha ISO White Active Whitening Beauty Cream 50g

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Maricha ISO White Active Whitening Beauty Cream 50g

Nourishing brightening moisturizer for dry and damaged skin. Enjoy the feeling of comfort. Maricha Nourishing Body Lotion works in harmony with the skin. It intensely moisturizes and immediately relieves the driest skin. Iso White active evenly brightens your skin. Used daily, this milk fights durably against dryness by reinforcing the natural capacity of the skin to produce its own lipids, thus promoting the circulation of water in the cells of the skin. Thus the skin regains comfort, suppleness and softness.

Maricha moisturizing and whitening skin care Whitney and hydrates your skin in one step. Its formula includes the Iso White active to lighten your skin tone in a uniform way. Maricha deeply moisturizes your skin and makes it comfortable. Your skin is softened and radiant.

30 AED

31% OFF

Oils & Moisturizer, Skin Care

Bio Oil Skincare Oil Natural 60ml

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Bio Oil Skincare Oil Natural 60ml

Bio-Oil Skincare Oil (Natural) is an all-natural product clinically proven to help improve the appearance of scars and stretch marks. Its unique formulation is also highly effective for uneven skin tone, ageing and dehydrated skin. The formulation is 100% natural.

Benefits

For Scars and Stretch Marks

Helps to improve the appearance of new and existing scars.

Helps to prevent the formation and improve the appearance of existing stretch marks formed during pregnancy, teenage growth spurts or periods of rapid weight gain.

With regular application, Bio-Oil helps to improve the appearance of uneven skin tone.

For Aging and Dry Skin

45 AED

10% OFFFeatured

Washami Healthy Honey Protect & Nourish Shampoo 1080ml

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Washami Healthy Honey Protect & Nourish Shampoo 1080ml

Washami Nourish & Protect Shampoo nourishes and moisturizes your hair from root to tip. It is formulated with honey extract to make your hair strong and healthy. The natural ingredients with the honey extract make sure to repair your hair from root to tip, making it soft, shiny and smooth like it was never before.

45 AED

18% OFFFeatured

Conditioner, Hair Care

Difeel Pomegranate & Manuka Honey Sulfate-Free Conditioner 355ml

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Difeel Pomegranate & Manuka Honey Sulfate-Free Conditioner 355ml

Introducing Difeel Pomegranate & Manuka Honey Conditioner, meticulously crafted to replenish and rejuvenate your hair with every use. Enriched with the natural goodness of pomegranate extract and pure manuka honey, our sulfate-free conditioner offers a nourishing blend specially formulated to address the needs of damaged hair.

Indulge in the deep hydration and fortifying power of our conditioner as it works to infuse moisture into thirsty strands, leaving hair irresistibly soft and supple. The potent combination of pomegranate and manuka honey helps to strengthen weakened hair, restoring resilience and vitality from root to tip.

Designed to stimulate hair growth, our unique formula nourishes the scalp and promotes optimal conditions for healthy follicle function. Pomegranate extract, renowned for its antioxidant properties, revitalizes the scalp, encouraging the growth of strong, luscious locks.

165 AED

6% OFFFeatured

Lumine Vitamin C Skin Boost & Blend Complecxion Face & Body Milk 400ml

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Lumine Half-Cast Lightening Milk 400ml

Introducing Lumine Half-Cast Milk, the perfect blend of indulgence and nourishment that your body deserves! Our half-cast milk is a unique and innovative dairy product that brings together the rich, creamy texture of whole milk with the light, refreshing taste of low-fat milk. Crafted from the finest ingredients, Lumine Half-Cast Milk is designed to cater to those who appreciate both flavor and health benefits in one delightful package.
Picture the smooth, velvety essence that flows through every sip of Lumine Half-Cast Milk. This luxurious beverage boasts a perfect balance of calcium and vitamins, essential for maintaining strong bones and overall well-being. It contains a wholesome mix of proteins, ensuring that your body gets the fuel it needs, whether you’re starting your day with a hearty breakfast or winding down with a soothing evening treat.

160 AED

14% OFFFeatured

RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

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RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

Whitening lotion for hands and body. It has a strong and effective formula in lightening skin tone and getting rid of pigmentation.

It contains Vitamin E, which moisturizes and softens the skin and does not leave a sticky feeling on the skin.

Rich in papaya extract and milk extract, which helps lighten the skin and get rid of pigmentation.

Vitamin E acts as an antioxidant in addition to moisturizing the skin and protecting it from ultraviolet rays.

It features a moisturizing formula composed of antioxidants that ensures optimal hydration and prevents premature aging.

Provides optimal penetration into the skin for maximum moisture retention.

The vitamin-rich formula provides the appearance of smoother, more youthful skin.

It gives the skin softness and a distinctive scent that lasts all day.

Restores the natural beauty and softness of the skin.

30 AED

8% OFFFeatured

Dietary Supplement, General Supplements, Weight Loss Coffee, Wellness

Wink White XS Coffee Instant Latte 0% Sugar Protein Coffee with Collagen, Almond & Pea Extract 150gm

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Start your day with Wink White XS Coffee Instant Latte — a modern coffee blend combining rich Arabica flavor with plant proteins, collagen, and Coenzyme Q10. This no-sugar, low-calorie latte is crafted to deliver a smooth, energizing drink without guilt. Just mix one sachet with 150ml of water, hot or cold, and enjoy a creamy, satisfying coffee experience that fits your daily routine.

Highlights

🥛 Instant Latte Mix — quick to prepare for home or office.
🌰 Contains Pea & Almond Protein — plant-based nourishment in your cup.
⚡ Only 40 Calories — enjoy delicious coffee with mindful indulgence.
🌸 Collagen & Vitamin Blend — formulated for balanced daily nutrition.
🌞 Made in Thailand — trusted Wink White quality with premium ingredients.

55 AED

31% OFFFeatured

Hair Care, Hair Treatment

ApHogee Keratin 2 Minute Reconstructor 2 Applications 10ml

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ApHogee Keratin 2 Minute Reconstructor 2 Applications 10ml

Repair your damaged or brittle hair with this one-step keratin hair treatment. A combination of keratin, amino acids, vitamins and plant-based oils soothes irritated scalps and gives you healthy, luxurious locks.

A one-step keratin hair treatment relieves irritated scalp and repairs damage caused by hard water or chlorine

Made with a concentrated blend of keratin, amino acids, vitamins and vegetable oils to restore the strength and softness of your hair

Recommended for home use between salon visits and suitable for bleached, relaxed and tinted hair

For best results, apply in the shower after washing hair until hair health is restored

110 AED

18% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Avocado Hydrating Conditioner 400ml

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Cantu Avocado Conditioner 400ml

Cantu Avocado Conditioner is an intensely moisturizing conditioner specially developed for dry and damaged hair. This formula contains high-quality avocado extracts and nourishing ingredients to intensively nourish, hydrate and restore vitality to hair.

The moisturizing conditioner penetrates deep into the hair to moisturize it and combat dryness. It helps to repair damaged hair, strengthen the hair structure and protect the hair from further damage. The hair becomes soft, smooth and easy to comb.

Cantu Avocado Conditioner can be applied to damp hair after shampooing. Gently massage the conditioner into the hair, concentrating on the ends and problem areas. Leave on for 3-5 minutes and rinse thoroughly.

The conditioner’s formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on your hair and scalp and is suitable for dry and damaged hair.

Give your hair intense moisture, nourishment and vitality with Cantu Avocado Conditioner. Enjoy hydrated, nourished and healthy hair that is shiny and smooth!

45 AED

17% OFFFeatured

Glupa Glutathione and Carrot Skin Whitening Serum 50ml

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Glupa Glutathione and Carrot Skin Whitening Serum 50ml

Fairness creams are enriched with a lot of skin-brightening ingredients that help in evening out your complexion by reducing the appearance of dark spots, pigmentation and textured skin

Serum removes fades stubborn fark spots, acne scars, sun spots and blemishes, It is fast acting milk serum that helps restore a clearer and more radiant even toned complexion white smoothing out dry skin.

25 AED

GIFT SET

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13% OFFFeatured

Lotion, Skin Care

Ramsii Lotion with Vitamin E 473ml

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Ramsii Lotion with Coconut Oil and Vitamin E 473ml

This hand and body lotion soothes and softens skin.

65 AED

20% OFFFeatured

Conditioner, Hair Care, Hair Gel & Spray, Kids & Baby Care

African Pride Dream Kids Soothing Moisturizing Braid Spray 355ml

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African Pride Dream Kids Soothing Moisturizing Braid Spray 355ml

Formulated exclusively for children’s delicate hair and scalp, Soothing Braid Spray is great for use immediately after creating braid, twist, and lock styles. Use daily for incredible moisture and sheen. Your gentle daily protection to keep her hair strong & beautifully healthy-looking. Excellent for Braids, Twists, Locks, and Natural Styles. Regular use helps soothe braid tightness, relieve dryness, gently soften hair, and boost healthy shine.

40 AED

14% OFFFeatured

Edge Control, Hair Care, Hair Styling Products

Ors Olive Oil Edge Control Hair Gel 64g

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Ors Olive Oil Edge Control Hair Gel 64g

The ORS Olive Oil Edge Control Hair Gel is a must-have for achieving sleek and polished hairstyles. This gel is enriched with olive oil, which helps to moisturize and strengthen the hair while providing maximum hold and control. It effectively smooths down edges and flyaways, giving your hair a neat and polished finish. Suitable for all hair types, this edge control gel is long-lasting and non-greasy, leaving your hair looking sleek and well-groomed throughout the day.

30 AED

13% OFFFeatured

Pretty Cowry 92% Aloe Vera Serum 30ml

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Highlights:

Pretty Cowry 92% Aloe Vera Serum 30ml

Infused with aloe Vera extract that efficiently allows your skin to neutralise free radicals

Fights against the anti-aging signs of your skin, rendering a youthful and radiant look

Renders a flush and subtle feel with a flawless texture to your skin after application

35 AED

10% OFFFeatured

Clere Cocoa Butter Body Cream Pure Glycerine Enriched 500ml

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Clere Cocoa Butter Body Cream Pure Glycerine Enriched 500ml

A rich cream that makes your skin smooth, smooth and gorgeous with its perfect skin ingredients.

It contains glycerin and vitamin E as well as cocoa butter.

Helps you keep skin radiant, hydrated and fresher.

Smooth and moisturize skin.
Rejuvenates skin cells.
Increases skin vitality and freshness.
It can be used on the body and face.

45 AED

4% OFFFeatured

Mitchell Organics Mango Shea Butter Lotion 500ml

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Mitchell Organics Mango Shea Butter Lotion 500ml

Mitchell Brands Mango Shea Butter Jar – 300 ml is a luxurious skincare product crafted to provide intense hydration and nourishment for the skin. This shea butter blend, infused with the tropical essence of mango, offers a rich and indulgent solution to promote soft, moisturized, and radiant skin.

Used On

Skin Allergies
Fine Lines

Skin Concern

This shea butter blend focuses on addressing concerns related to dryness, roughness, and lack of moisture. It is an ideal addition to your skincare routine for those looking to indulge in a deeply hydrating and fragrant experience.

Skin Type

Suitable for all skin types, the Mango Shea Butter caters to various skincare needs. Its indulgent formulation ensures compatibility with different skin types, leaving the skin feeling pampered and nourished.

How it Works

The shea butter works by combining the moisturizing properties of shea butter with the tropical essence of mango. Shea butter is known for its rich texture and hydrating benefits, promoting overall skin health and radiance.

115 AED

17% OFFFeatured

Ujooba Sensitive Brightening Sunscreen with Vitamin C SPF 90+ 150ml

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Ujooba Sensitive Brightening Sunscreen with Vitamin C SPF 90+ 150ml

Ujooba Sensitive Brightening Sunscreen with Vitamin C – SPF 90+

Protect and brighten your skin with Ujooba’s Sensitive Brightening Sunscreen with Vitamin C. Formulated with SPF 90+, this lightweight, non-sticky sunscreen offers superior protection from harmful UVA and UVB rays while brightening your complexion. It shields your skin from sun damage without leaving any white cast, making it ideal for daily use on all skin types, including sensitive skin.

Infused with Vitamin C, this sunscreen not only prevents sunburn but also helps in brightening and evening out your skin tone. Its fast-absorbing formula provides long-lasting sun protection, allowing you to confidently enjoy outdoor activities without the worry of sun damage.

25 AED

14% OFFFeatured

Alattar Shampoo Minoxidil 10% Anti-Hair Loss Topical 250ml

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Alattar Shampoo Minoxidil 10% Anti-Hair Loss Topical 250ml

30 AED

3% OFFFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo

Sulfur 8 Kids 2-in-1 Conditioning Shampoo 400ml

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Sulfur 8 Kids 2-in-1 Conditioning Shampoo 400ml

Sulfur8 Kids Conditioning Shampoo 400Ml is a professional-quality shampoo designed specifically for children’s hair. Formulated by Sulfur8 Kids, this shampoo gently yet effectively cleanses the scalp and hair, removing build-up, excess oils and impurities without stripping away essential moisture.

Regular use leaves hair feeling clean, refreshed and noticeably healthier. The formula works to balance the scalp while nourishing each strand from root to tip, resulting in softer, more manageable hair with improved shine.

How to use: Apply a generous amount to wet hair, massage into the scalp and work through to the ends. Leave for 1–2 minutes before rinsing thoroughly. Follow with a conditioner for best results.

195 AED

13% OFFFeatured

Skin Doctor Hyaluronic Acid Anti-aging Face Toner 150ml

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Skin Doctor Hyaluronic Acid Anti-aging Face Toner 150ml

Promotes skin elasticity and flexibility while minimizing wrinkles and fine lines.

Skin Doctor Hyaluronic Acid Anti-Aging Face Toner hydrates and refreshes the skin while helping to improve elasticity and reduce the appearance of fine lines and wrinkles. Its lightweight formula balances the skin’s pH, enhances moisture retention, and preps the skin for better absorption of skincare products, leaving it plump, smooth, and youthful.

Key Benefits:
• Provides deep hydration for soft, supple skin
• Enhances elasticity and firmness
• Helps reduce fine lines and wrinkles
• Balances skin’s pH for a healthy complexion
• Prepares skin for better absorption of skincare products
• Suitable for daily use on all skin types

How to use:

After cleansing, use a face toner to balance the pH of your skin and preapare it for the face cream. Simply apply the toner to a cotton pad or clean cloth and swipe it over your face.

35 AED