Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Pr. Francoise Bedon Royal Lightening Clarifying Radiant Facial Cream 50ml

Creams, Skin Care

Pr. Francoise Bedon Royal Lightening Clarifying Radiant Facial Cream 50ml

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Pr. Francoise Bedon Royal Lightening Cream Royal Luxe 50ml

Moisturizer that helps fade discolorations along with changes in pigmentation caused by pregnancy. Multi vitamin based returns the skin to an even, natural tone and softens the skins texture.

165 AED

25% OFFFeatured

Yoko Whitening Cream Aloe Vera Extract 4gm

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Yoko Whitening Cream Aloe Vera Extract 4gm

Pearl cream for skin care Protect your skin from sunlight. The skin therefore looks more radiant. Along with aloe vera extract. Helps nourish and moisturize the skin. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening..

15 AED

10% OFFFeatured

Fair & White Brightening & Moisturizing Body Lotion Sublime Radiance Maxi Tone 250ml

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Fair & White So Lemon Glow Booster Body Care 500ml

This body lotion with a fresh, invigorating lemon fragrance is the ideal product for combating pigmentation spots, leaving your skin beautifully illuminated, even-toned and clear. Enjoy soft, supple, unified and radiantly beautiful skin every day.

90 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Rosemary Beauty Soap 125gm

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Valera Rosemary Beauty Soap 125gm

10 AED

17% OFFFeatured

Cathy Doll Aqua Sun Whitening Body Sun Serum SPF50/PA+++ – 138gm

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Cathy Doll Aqua Sun Whitening Body Sun Serum SPF50/PA+++ – 138gm

Cathy Doll Aqua Sun Whitening Body Sun Serum is a lightweight, water-based sunscreen designed to instantly brighten your skin tone while offering powerful sun protection. Its innovative gel texture transforms into a mineral water serum that absorbs quickly without stickiness, making it perfect for daily use in hot or humid climates.

🌟 Key Benefits:

High Sun Protection: SPF50/PA+++ shields skin from harmful UVA and UVB rays up to 50 times
Instant Brightening: Special gel particles tone up skin immediately after application
Water-Light Texture: Breaks into a mineral serum for fast absorption
Non-Sticky Formula: Smooth, lightweight feel that spreads easily without residue
Skin Nourishing Ingredients:
- Magnesium Ascorbyl Phosphate (Vitamin C): Brightens skin and evens tone
- Niacinamide (Vitamin B3): Reduces dark spots and dullness
- Jania Rubens Extract: Revitalizes and refreshes skin
- Titanium Dioxide: Provides long-lasting UV protection

🧴 How to Use:

Apply evenly over the body 15 minutes before sun exposure.
Gently massage until the cream breaks into serum droplets and fully absorbs.
Reapply every 2–4 hours for continued sun protection, especially during outdoor activities or sweating.

50 AED

8% OFFFeatured

Joji Secret Young Silky Salt Scrub Strawberry & Honey 350gm

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Joji Secret Young Silky Salt Scrub Strawberry & Honey 350gm

Indulge in a sweet escape with our Strawberry Silly Salt Scrub. This decadent scrub combines gentle exfoliation
with a burst of fruity fragrance to transform your shower into a luxurious treat for the senses.
Formulated with finely milled Micro Salt and skin-loving ingredients,
it effectively buffs away dry, dull skin while delivering essential moisture,
leaving your skin feeling irresistibly smooth and smelling deliciously fresh.

Gentle Micro Salt Exfoliation
Deliciously Sweet Strawberry Scent
Deeply Hydrating Formula
Leaves Skin Soft & Smelling Divine

How to Use:
In the shower, take a generous amount and massage onto wet skin using circular motions.
Focus on dry areas like elbows, knees, and heels.
Rinse thoroughly to reveal beautifully smooth, fragrant, and revitalized skin.

23 AED

13% OFFFeatured

Skin Doctor Cherry Jam Scrub for Face & Body 200gm

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Skin Doctor Cherry Jam Scrub for Face & Body 200gm

Skin Doctor Face and Body Cherry Jam Scrub cleanses and puriﬁes the skin deeply, and leaves a soft sensation on your face and body.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

8% OFFFeatured

Neutrogena Spot Controlling Facial Wash 200ml

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Neutrogena Spot Controlling Facial Wash 200ml

Neutrogena Acne Control Facial Wash is the perfect solution for acne-prone skin, as it works to deeply cleanse pores and remove excess oils and impurities that cause pimples. This wash contains salicylic acid in an advanced formula that helps gently exfoliate the skin, which helps reduce the appearance of pimples and blackheads. It is also designed to be gentle on the skin without causing excessive dryness, making it suitable for daily use. It features a non-greasy and oil-free formula, which prevents clogged pores and maintains healthy and clear skin. With regular use, it helps improve the appearance of skin, reduce redness and soothe irritation, giving you clearer and brighter skin.

Benefits and features:

Contains salicylic acid, which helps reduce acne and prevent its recurrence.
Works to deeply cleanse pores and remove accumulated oils and impurities.
Helps reduce pimples and blackheads thanks to its antiseptic formula.
Gentle on the skin and does not cause dryness, making it suitable for daily use.
Reduces redness and irritation, which helps improve the appearance of skin.
Oil-free and non-comedogenic, ensuring clearer, fresher skin.
Suitable for oily and acne-prone skin, making it an ideal choice for daily care.

How to use:

Wet your face with lukewarm water.

Place a small amount of cleanser in the palm of your hand, then gently massage onto face in circular motions.

Focus on acne-prone areas, but avoid the eye area.

Rinse face thoroughly with water and gently pat dry with a clean towel.

Use twice daily (morning and evening) for best results.

60 AED

11% OFFFeatured

Gluta Gold Vitamin C Whitening Essential Lotion 500ml

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Gluta Gold Vitamin C Whitening Essential Lotion 500ml

The gentle nourishing ingredients complex of this kojic acid and glutathione, makes it the perfect choice for you whether you have a dry, oily or sensitive complexion, this milk is all you need to acquire a smooth silky soft skin; forget about spots, pimple and blemishes once for all. Your radiant, youthful, soft skin will be hard to resist. Contains: Arbutin, Glutathione, Vitamin E & Kojic Acid. Results within the first week of use.

40 AED

13% OFFFeatured

Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

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Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Sandal Wood which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

PRODUCTS ON SALES

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13% OFFFeatured

Face Wash, Skin Care

Yong Chin Whitening Face Wash With Aloe Vera Extract 100ml

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Yong Chin Whitening Face Wash With Aloe Vera Extract 100ml

Deep cleanses and refreshes the skin while controlling excess oil.

Yong Chin Whitening Face Wash With Aloe Vera Extract cleanses the complexion without leaving residue behind and makes it supple while protecting it from premature wrinkles.
– Helps reduce darkspots, scars, redness and breakouts.
– Moisturizes the skin.
– Gives a refreshing feeling.

35 AED

8% OFFFeatured

Dietary Supplement, General Supplements, Weight Loss Coffee, Wellness

Wink White XS Coffee Instant Latte 0% Sugar Protein Coffee with Collagen, Almond & Pea Extract 150gm

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Start your day with Wink White XS Coffee Instant Latte — a modern coffee blend combining rich Arabica flavor with plant proteins, collagen, and Coenzyme Q10. This no-sugar, low-calorie latte is crafted to deliver a smooth, energizing drink without guilt. Just mix one sachet with 150ml of water, hot or cold, and enjoy a creamy, satisfying coffee experience that fits your daily routine.

Highlights

🥛 Instant Latte Mix — quick to prepare for home or office.
🌰 Contains Pea & Almond Protein — plant-based nourishment in your cup.
⚡ Only 40 Calories — enjoy delicious coffee with mindful indulgence.
🌸 Collagen & Vitamin Blend — formulated for balanced daily nutrition.
🌞 Made in Thailand — trusted Wink White quality with premium ingredients.

55 AED

13% OFFFeatured

Pastil Fresh & Natural Rose Body Cream 360ml

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Pastil Fresh & Natural Rose Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

18% OFFFeatured

Rapid Clair Lightening Body Serum 100ml

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Rapid Clair Lightening Body Serum 100ml

This super brightening serum perfectly takes care of your body. Due to the richness of its active ingredients, its bactericidal and antifungal properties, it is very efficient for body hygiene. It improves your body odor and its fight against skin conditions (itching, eczema, black spots and pimples) and it also destroys dandruff.

45 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Mais Cachinhos 1000gm

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Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

The Pot?o Nutritious Capillary Mayonnaise has been formulated especially for you who seek for ally to keep the threads healthy! It is the perfect combination of 3 elements that help give hydration, strength and untangling of the hair. And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner. Just use and let it rest all day long.

Cane Molasses + Carrot Oil: prevents the aging damaged yarns helping with the healthy hair growth.

Amaranth extract: amino acids restorage, making combing a lot easier.

Castor oil: it prevents hair from loss by making it stronger.

For all type of hair.

85 AED

13% OFFFeatured

QEI+ Paris OR Innovative Exfoliating Purifying Soap 200gm

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QEI+ Paris OR Innovative Exfoliating Purifying Soap 200gm

The OR INNOVATIVE Exfoliating Soap is everyday part of your life. An efficient body wash product.

Both an exfoliating and cleansing product, its ingredients help soften your skin, give a silky skin, a bright spotless.

Instructions for use:

During the daily shower, soap the body and rinse thoroughly.

For an optimal result, we recommend using the products of the OR INNOVATIVE Range.

Precautions for use:

For external use only, avoid any contact with eyes and in case of irritation stop using the product.

Do not use in children under 12 years old.

105 AED

14% OFFFeatured

Eskinol Refreshing Facial Deep Cleanser 225ml

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Eskinol Deep Cleanser With Pure Calamansi Extract 225ml

Calamansi cleanser contains Vitamin C that helps lighten dark spots.
It helps to remove the accumulated dirt on the face and it also removes the excess oils and make-up to make your skin clean.
This cleanser with pure calamansi extract is known for its skin whitening and micro-cleansing anti-bacterial action.
Use this cleanser and avoid pimples and other skin problems due to buildup on the skin.

This amazing cleanser gives you a beautiful glow to clean and healthy skin.

30 AED

5% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

Aussie Paraben-Free Miracle Curls Conditioner with Coconut and Jojoba Oil 900ml

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Aussie Paraben-Free Miracle Curls Conditioner with Coconut and Jojoba Oil 900ml

DELIGHTFULLY TWISTED. Give your curls a little TLC with Aussie Miracle Curls Conditioner. Made with coconut and jojoba oil, this lightweight formula moisturizes, softens and nourishes for effortlessly gorgeous curls. After shampooing, smooth onto your hair and rinse for a perfectly bouncy mane kissed with the scent of citrus, florals and musk.

95 AED

3% OFFFeatured

Makari Body Brightening Beauty Milk Premium Plus 140ml

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Makari Blue Blue Crystal Skin Reviving Body Lotion 500ml

Skin Reviving Body Lotion heals and revitalizes skin with vitamins, antioxidants, and natural botanicals revealing a radiant glow.This creamy moisturizing lotion with Glutathione stimulates cell renewal, resulting in firmer and silky smooth even tone skin all over your body.

Recommended for all skin types
-Apply to clean and dry skin on body only. Pump into hand and massage in circular motions onto targeted areas until completely absorbed into skin.
-Highly recommend wearing sunscreen SPF 15 or higher during the day to help prevent future hyperpigmentation.
-If used post-surgery or on stitches, wait at least 2 weeks for use.
-May be used daily

390 AED

20% OFFFeatured

Spot Corrector, Skin Care

Gold Skin Spots Corrector with Snail Slime 38gm

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Gold Skin Spots Corrector with Snail Slime 38gm

GOLD SKIN Spots Coreector helps fade spots on the skin (elbows, phalanges, armpits). Used as a complement to the GOLD SKIN body care range, your complexion will regain a uniform appearance and your skin will feel smooth.

Product benefits

Helps fade spots.

Reduces and prevents skin imperfections.

Evens the skin tone.

How to use

Apply GOLD SKIN Spots Corrector with snail slime day and night on your elbows, knuckles and underarms.

Then gently massage on the parts where spots persist.

To be used in addition to the body care range.

20 AED

GIFT SET

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20% OFFFeatured

Lotion, Skin Care

Body Butter Mild Lightening Glow Body Lotion With Coconut, Vanilla

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Highlights:

Body Butter Mild Lightening Glow Body Lotion With Coconut, Vanilla

This is a rich, creamy lotion that moisturizes and hydrates deeply while providing a mild skin-brightening effect to promote an even, radiant glow. It uses moisturizing ingredients like coconut butter to nourish the skin and gentle lightening agents to help reduce the look of dark spots and dullness, making skin soft, smooth, and luminous.

Hydration: The creamy body butter formula deeply moisturizes and nourishes the skin, leaving it soft and smooth.
Glow: It is designed to impart a healthy, radiant glow.
Mild lightening: Includes gentle lightening agents that work over time to fade mild discoloration and improve skin tone, making it suitable for daily use.
Key ingredients: Features moisturizing ingredients like coconut butter, as well as vanilla, glutathione and other brightening agents that leave skin supple and healthy

120 AED

Featured

Creams, Skin Care, Tubes

Dermovate Cream 25g

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Highlights:

Dermovate Cream 25g

Dermovate Cream is specifically made to treat skin conditions such as Eczema, Psoriasis and Lichen Planus. This cream contains active substance that helps to reduce redness, swelling and irritation of the skin caused by these skin problems. It has maximum strength and works when others fail.

How to use Dermovate Cream

Use for a limited time of 5 -7 days as product is very potent and may cause skin thinning if used for a longer period.

25 AED

4% OFFFeatured

Karseell Maca Power Essence Moisture Shampoo 500ml

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Karseell Maca Power Essence Moisture Shampoo 500ml

The Karseell Argan Oil Shampoo is a hair care product enriched with argan oil, a natural ingredient known for its nourishing properties for the hair. This shampoo is specially formulated to hydrate, repair and give the hair a healthy shine. The argan oil in the shampoo helps repair split ends, deeply moisturizes the hair and protects it from harmful UV rays.
Benefits:
– Enriched with argan oil, rich in vitamin E for deep hydration and shine
– Helps repair split ends and reduce hair breakage
– Protects hair against UV damage and environmental pollutants
– Leaves hair soft, supple and healthy after every use

120 AED

18% OFFFeatured

Curly & Wavy hair, Hair Care

Double Sheen Shea Butter Coconut Oil Curling Cream 340gm

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Double Sheen Shea Butter Coconut Oil Curling Cream 340g

Double Sheen Shea Butter Nourishing Grow Oil Instantly nourishes and conditions the scalp to help stimulate and strengthen the hair. Enriched with vitamins and natural oils to help restore and repair damaged , dry over processed hair.

Key Benefits

Gives long-lasting softness and Exotic Shine™

Restores moisture

45 AED

14% OFFFeatured

Shower Gel, Skin Care

Amalico 3in1 Chocolate Covered with Cheery + Vitamin E Shower Gel 500ml

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Amalico 3in1 Chocolate Covered with Cheery + Vitamin E Shower Gel 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

30 AED

5% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

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Highlights:

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

Formulated with sulfur to condition hair and scalp.
Lightweight formula that moisturizes and softens hair without weighing it down.
Helps relieve dryness of hair and scalp.
Improves manageability and makes styling easier.
Adds natural shine and softness.

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner

Controls scalp itching & flaking due to dandruff
Apply to the affected area 1 – 4 times daily, or as directed by a doctor

Active Ingredients:
Sulfur 2%

Directions: Apply to the affected area 1-4 times daily, or as directed by a doctor.

95 AED

6% OFFFeatured

Tree Hut Cotton Candy Shea Sugar Scrub 510gm

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Tree Hut Cotton Candy Shea Sugar Scrub 510gm

Tree Hut Cotton Candy Shea Sugar Scrub is a fun, indulgent exfoliating scrub that polishes away dead skin to reveal smooth, glowing softness. Made with sugar, shea butter, strawberry extract, and a blend of nourishing oils including avocado, macadamia, sweet almond, and evening primrose it hydrates while it exfoliates, leaving skin silky and sweetly scented like cotton candy. Perfect for boosting your shower routine with a playful, skin-loving treat.

Highlights

Effective Exfoliation: Sugar crystals gently buff away dead skin for a smooth, glowing finish.
Deeply Nourishing: Enriched with shea butter, strawberry extract, and multiple natural oils for hydration and softness.
Playful Cotton Candy Scent: Sweet, fun fragrance enhances your shower routine.
Skin-Loving Oil Blend: Includes avocado, macadamia, sweet almond, safflower, and evening primrose oils for added nourishment.
Easy to Use: Apply to damp or dry skin, massage in circular motions, and rinse for instant radianc

75 AED

10% OFFFeatured