Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

laser white Licorice Root Face Serum for Whitening and Tightening Pores 30ml

Serums, Skin Care

Laser White Licorice Root Serum, 30gm

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Laser White Minoxidli 5% Hair Regrowth Spray 60ml

This heat protectant for hair is a great product to use before and after using heated equipment to style your hair.

This product guards your hair from heat damage & will preserve your hair from the everyday straightening routine.

Decked with vitamins and proteins for healthy hair and scalp nourishment

Enriched with an impactful energizing formula that restores hair elasticity and firmness

Effectively repairs dry frizzy and brittle hair naturally

35 AED

B.B. Clear 5 In 1 Lightening Care Lotion 300ml

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B.B. Clear 5 In 1 Lightening Care Lotion 300ml

B.B.Clear combines de-pigmenting plant-base ingredients with exfoliating efficiency of fruity acids. it improves the appearance of skin and help repair dark spots and sun damage for younger-looking, silky skin. it lighten your skin while revitalizes and makes it smooth and beautiful radiance. Adapted to all skin types

40 AED

11% OFF

PrettyBe Facial Scrub Charcoal 500ml

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PrettyBe Facial Scrub Charcoal 500ml

40 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

Pretty Cowry Anti Aging Moisturizing Whitening Natural Organic Vitamin E Oil 75ml

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Pretty Cowry Anti Aging Moisturizing Whitening Natural Organic Vitamin E Oil

Vitamin E is most easy and effective to use in oil form, but it can also be used topically in other forms such as: under eye cream, gel, drops, massage oils, lotion, serum, cuticle oil, face mist, masks and it can be taken orally in capsule form also.

35 AED

6% OFFFeatured

Cleansers, Gift Sets, Skin Care

Some By Mi Retinol Intense Advanced Triple Action Eye Cream 30ml

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Some By Mi Retinol Intense Advanced Triple Action Eye Cream 30ml

A 3-in-1 under-eye moisturizer that reduces wrinkles, brightens and firms skin.

Some By Mi Eye Retinol A triple action cream to improve the appearance of eye contour wrinkles, dark circles and fine lines, and smooth skin.

Contains an effective concentration of retinol (0.1%).

Some By Mi Retinol Intense Eye Cream Formulated with pure Vitamin A promotes the skin’s natural elasticity and cell renewal for a smoother appearance.

Helps stimulate collagen production in the skin and improve its elasticity.

Treats enlarged pores, forehead wrinkles, and smile lines.

It brightens dull skin tone because it contains niacinamide, glutathione, and tranexamic acid.

Contains a mixture of Korean plants and hyaluronic acid to moisturize the skin and give it a more vibrant and healthy appearance.

Moisturizing without a greasy feel.
Reducing signs of fatigue.
Getting rid of wrinkles and smile lines.
Reducing skin imperfections.

Information:

Fits all skin types, even sensitive.

Ingredients:

Water, Glycerin, Caprylic/Capric Triglyceride, Dimethicone, Polysorbate 60, Niacinamide, Methylpropanediol, PEG-10 Dimethicone, PEG-10 Dimethicone /Vinyl Dimethicone Crosspolymer, Cyclopentasiloxane, Steareth-21, Polyacrylamide, Steareth-2, Isohexadecane, Carbomer, Ellis Genesis (Palm) Oil, Hydroxyacetophenone, C13-14 Isoparaffin, Panthenol, Tromethamine, Palmitic Acid, Polyquaternium-51, Dioscorea japonica root extract, fatty ac. ID, Polysorbate 20, Pepper Methysticum Leaf/Root/Stem Extract, Retinol, Ethylhexylglycerin, Polyglyceryl-10 Myristate, PEG-30 Dipolyhydroxystearate, Tocopheryl Acetate, Glyceryl Caprylate, Hydroxyethylcellulose, Hydrogenated Lecithin, Beta-Glucan, Glycosyl Trehalose, Centella Asiatica Extract, Panax Ginseng Berry Extract, Glyceryl Polymethacrylate.

Can I use Some By Mi eye cream every day?

Yes, you can use Some By Mi eye cream daily for the best results.

What are the benefits of Some By Mi eye cream?

Benefits of Some By Mi eye cream include reducing wrinkles, dark circles, and fine lines while firming and hydrating the delicate skin around the eyes.

80 AED

10% OFFFeatured

Silky Cool Cucumber Facial Mud Mask 500ml

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Silky Cool Cucumber Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

6% OFFFeatured

X7 UV Carrot Skin Lightening Body Lotion 300ml

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X7 UV Carrot Skin Lightening Body Lotion 300ml

Features: Enriched with the natural goodness of Carrot extract, this variant helps to lighten and brighten your skin while providing deep hydration and essential vitamins.

Benefits: Achieve a healthy, glowing complexion with improved skin texture and reduced dark spots.

150 AED

13% OFFFeatured

Skin Doctor Cucumber Whitening Scrub For Face & Body 500gm

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Skin Doctor Cucumber Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Cucumber which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

14% OFFFeatured

Gold Skin Clarifying Oil with Argan Oil 70ml

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Gold Skin Clarifying Oil with Argan Oil 70ml

GOLD SKIN oil moisturizes your skin and brightens it gradually. Enriched with Argan oil, it nourishes the skin intensely, effectively fights stains and the effects of aging and restores suppleness to the epidermis.
Result: your skin regains firmness, softness and radiance.
Product benefits

• Moisturises and nourishes the skin
• Helps unify the skin tone
• Fights effectively the spots of the epidermis
• Restores suppleness and radiance to the epidermis
How to use
Pour a few drops into the palm of your hands, rub and massage your skin.
NB: Rinse hands thoroughly after use. In case of contact with eyes, rinse immediately.

30 AED

14% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Tea Tree Face Wash 150ml

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Golden Pearl Tea Tree Face Wash 150ml

Golden Pearl Tea Tree Face Wash is enriched with the natural goodness of Tea Tree Oil, renowned for its antibacterial and anti-inflammatory properties that help prevent acne and fight pimples. The powerful antioxidants in Tea Tree Oil combat free radicals, fade away dullness and reduce dark spots. This soothing and calming face wash helps to reduce redness and irritation, helps to heal and repair damaged skin, and promotes a balanced complexion, leaving your face looking clear, vibrant, and refreshed. Experience the transformative benefits of this face wash for a healthier, more radiant complexion.

Ingredients:

Aqua, Sodium Laureth Sulfate, Glycerin, Lauric Acid, Decyl Glucoside, Potassium Hydroxide, Acrylates/Beheneth-25 Methacrylate Copolymer, Myristic Acid, Palmitic Acid, Sodium Chloride, Fragrance, Cocamide DEA, Phenoxyethanol, Citric Acid, EDTA, Melaleuca Alternifolia (Tea Tree) Leaf Oil, CI 42090, and CI 19140.

How to Use:

Squeeze a dime-size amount of Golden Pearl Tea Tree Face Wash into your palm and add a few drops of water to make a lather. Apply it to the face & neck and massage gently. Rinse with warm water and pat dry. Use twice a day.

30 AED

PRODUCTS ON SALES

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18% OFFFeatured

Lotion, Skin Care

Touch Finale Lightening Body Lotion 350ml

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Touch Finale Lightening Body Lotion 350ml

Touch Finale is made with Moringa and Abyssinian oil allow the TOUCH FINALE range to smooth, nourish, hydrate and revitalize the skin. The chamomile essential oil it contains, in addition to fighting against anxiety, powerfully lightens the skin, giving it a clear, yellow complexion. The range is made up of milk, serum, lotion, body cream, face cream and tube

45 AED

6% OFFFeatured

Celebrity Half Cast Paris Skin Polishing Body Lotion 500ml

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150 AED

22% OFFFeatured

Pure Skin Vanishing Care Body lotion 500ml

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Pure Skin Vanishing Care Body lotion 500ml

Based on grenadine, Pure Skin Body Lotion unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care Body Lotion with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This Body Lotion leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

35 AED

13% OFFFeatured

Jergens Clean and Refreshing Mild Soap 125gm Pack of 6

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Jergens Clean and Refreshing Mild Soap 125gm Pack of 6

Gentle cleansing formula for all skin types
Enriched with moisturizing ingredients for soft skin
pH balanced to maintain skin’s natural barrier
Light, pleasant fragrance for a refreshing wash
Convenient pack of 6 for long-lasting supply

Jergens Mild Soap is a gentle cleansing bar designed to provide a soothing and nourishing experience for your skin. Each 125g bar is formulated with mild ingredients that cleanse without stripping moisture, making it suitable for all skin types, including sensitive skin. This pack of 6 ensures you have an ample supply for everyday use, whether at home or on the go. With its light, pleasant fragrance and rich lather, Jergens Mild Soap leaves your skin feeling clean, soft, and refreshed. Ideal for daily use, it helps maintain your skin’s natural balance while delivering a touch of luxury to your bathing routine.

35 AED

14% OFFFeatured

Biocarrot Lightening Shower Gel 500ml

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Biocarrot Lightening Shower Gel 500ml

Biocarrot Clarifying Shower Gel contains active ingredients that help to gradually clarify the complexion gently. It deeply cleanses and harmonises the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Cleanses the skin
Evens out the complexion.
Softens the skin and gives it radiance.

How to use

To be used for daily washing.

other capacities

30 AED

13% OFFFeatured

Hair Care, Hair Gel & Spray

Silky Cool Super Strong Hair Gel 1000ml

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Silky Cool Super Strong Hair Gel 1000ml

Helps the scalp naturally regulate its moisturizing system. It attracts moisture to the scalp and holds it in while also taming frizz and the key property is it prevents scalp and hair from dandruff.

35 AED

8% OFFFeatured

Bar Soap, Scrubs, Skin Care

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

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Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350gm

Joji Secret Young Silky Salt Scrub Marigold & Mangosteen 350g. A refreshing body scrub with marigold and mangosteen that helps exfoliate dead skin cells and smooth rough skin. It leaves the skin feeling soft, fresh, and more radiant after use.

23 AED

3% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

165 AED

18% OFFFeatured

Cloud Paris Lemon Plus Mango Extract Multi Vitamin Lightening Lotion 500ml

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Final Glow Half-Cast With Vitamin C And Q10 Lotion 500ml

Before first use, rotate top portion of pump counter-clockwise until it pops up.

Fial Glow Half-Cast is a multi-action whitening cream that lightens firms, specially formulated to improve the skin’s texture & tone, gives complete defense from the sun.Use twice daily.

165 AED

7% OFFFeatured

Creams, Skin Care, Skin Supplements

LightenUp Cocoa + Shea Whipped Body Butter 300ml

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LightenUp Cocoa + Shea Whipped Body Butter 300ml

Our all-natural LightenUp Cocoa + Shea Whipped Body Butter is cruelty-free and enhanced with natural oils. Our creamy whipped cocoa and shea butter are natural and unrefined, rich in fatty acids, vitamins, and anti-aging benefits. It’s perfect for extra dry spots like elbows, knees, knuckles, and feet. It helps soothe the skin and is an excellent source of vitamins A, E, and F.

Its rich nourishing properties are known for their exceptional moisturizing benefits. It also contains essential fatty acids that energize and refresh the skin. Naturally rich in anti-aging vitamins, it softens and repairs dry skin, penetrating and moisturizing as it soothes dry, chapped skin.

Directions: Apply as needed on dry areas such as elbows, knees, knuckles, and heels. It can also be used on the face for dry skin or as a natural moisturizer.

Please note that this product is for external use only. It is recommended to try it on a small skin area first in case of allergy. Store in a cool place.

Ingredients: unrefined natural shea butter, cocoa butter, sweet almond oil, and vitamin E.

130 AED

GIFT SET

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9% OFFFeatured

Hair Care, Hair Oil

Skin Doctor Anti-Frizz Hair Serum with Silk Proteins 125ml

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Skin Doctor Anti-Frizz Hair Serum with Silk Proteins 125ml

Transforms frizzy, wiry or coarse hair to softer, smoother hair with glossy shine. Protects and prolongs hair color.

Skin Doctor Anti-Frizz Hair Serum with Silk Proteins is an extra-strength hair serum for frizzy, wiry or coarse hair. It is specially blended with Silicone, infused with Vitamin E and Aloe Vera, instantly transforms unruly frizz for super shiny results. It helps eliminate dry, defiant hair and protect hair from damages due to chemical process, heat and pollution. Hair will be extremely supple, soft and easy to manage with a healthy look. It helps extend the life of color-treated hair. Also protects hair from damages of the sun with effective sunscreen.

How to use:

After cleansing hair and towel dry, drop Hair Serum onto palm and smooth evenly through the hair, use more or less depending on the length and volume of the hair. Do not rinse off.

50 AED

14% OFFFeatured

Detox & Cleanse, Dietary Supplement, Skin Care, Wellness

Gluta Frozen Double Pack, Lazel Gluta Pure 2in1 with Frozen Collagen X10

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Gluta Frozen Double Pack, Lazel Gluta Pure 2in1 with Frozen Collagen X10

Nourishes skin to be radiant

Reduces melasmas, freckles, and dark spots

Reduces acne

Nurtures nails and hair to be healthy

Promotes skin to be moisturized and smooth

95 AED

10% OFFFeatured

iCan London Petroleum Jelly White Rice 368gm

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iCan London Petroleum Jelly White Rice 368gm

iCan London Petroleum Jelly White Rice is ideal for all skin needs. Use it to heal dry skin, protect minor cuts, and reduce rashes. It is made from 100% pure triple purified petroleum jelly, contains no irritants and is hypo-allergenic.

iCan London Petroleum Jelly White Rice Key Features
Help dry skin healthy-looking and glowing all-day
Formulated with cocoa butter
Gentle on skin
Light coco butter fragrance
Made with triple-purified jelly
Ideal for dull skin, cracked skin, or dry skin
Soothes and moisturizes skin
Helps seal out wetness creating a barrier for sensitive skin

45 AED

10% OFFFeatured

Silky Cool Shea Butter Face & Body Scrub 500ml

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Silky Cool Shea Butter Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

25% OFFFeatured

Xtreme Collection Skin Lightening Soap wish Shea Butter 127gm

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Highlights:

Xtreme Collection Skin Lightening Soap wish Shea Butter 127gm

Helps deep clean excess oil and dirt from pores and allows moisture to be absorbed into the skin.

How to use

Work up rich lather and gently massage into skin. Rinse thoroughly and pat dry with a clean towel. For best results, repeat twice daily and apply Xtreme collection skin lightening cream.

15 AED

14% OFFFeatured

Profectiv Mega Growth Anti-Damage No-Lye Relaxer Super 1 Pack

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Highlights:

Profectiv Mega Growth Anti-Damage No-Lye Relaxer Super 1 Pack

Mega Growth Creme on Creme Relaxer System includes an ultimate protective blend of natural oils and conditioning proteins in every step, helping to defend against breakage, split-ens and dryness. The MegaGrowth System enhances elasticity & movement, increasing the strength of relaxed hair by up to 100%. You will notice the difference.

30 AED

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Nature Secret Carotte Oil Exfoliating And Lightening Soap 350gm

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Nature Secret Carotte Oil Exfoliating And Lightening Soap 350gm

Nature Secret Carrot due to carrot oil and snail slime brightens tired skin tones. Revolutionary, it will very quickly fade your spots and actively combat emerging hyper pigmentation. Designed after years of research, this final formula seduces 100% of our panel. 10 days after daily use, 8 out of 10 women believe their skin is brighter, softer and better hydrated. After 20 days of use, 99% of users confirm that their complexion is lighter, even and radiant.Nature Secret Carrot due to carrot oil and snail slime brightens tired skin tones.

15 AED

17% OFFFeatured

Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

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Bicarbolight Lightening Body Cream with Bicarbonate and Lemon 130ml

With its exclusive and unique formula, BICARBOLIGHT lightening cream combines the whitening action of sodium bicarbonate and the purifying effect of lemon.

The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and Smoothest the epidermis

How to use

Apply BICARBOLIGHT lightening cream morning and evening to the completely cleansed body with BICARBOLIGHT shower gel. Lightly massage into skin.

25 AED

14% OFFFeatured

Moisturizers, Skin Care

Silky Cool Aloe Vera Moisturizing Gel 350ml

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Silky Cool Aloe Vera Moisturizing Gel 350ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

10% OFFFeatured

MAAKE Cocoa & Shea Butter Glowing Hand & Body Lotion 600ml

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MAAKE Cocoa & Shea Butter Glowing Hand & Body Lotion 600ml

Our Hand & Body Lotion is specially formulated with a blend of moisturizing and emollient ingredients for healthy and radiant looking skin. Its lightweight texture is quickly absorbed by the skin, leaving it soft and hydrated throughout the day. Regular use results in a more relaxed complexion.

Instructions: Gently massage a generous amount of lotion all over the body, especially on dry areas such as the elbows, knees, shoulders, and feet. Suitable for all skin types.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. If irritation occurs, discontinue use. Keep out of the reach of children. Store in a cool, dry place.

45 AED