Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Fair & White So White Exfoliating Soap 200gm

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Fair & White So White Exfoliating Soap 200gm

A smooth foam, a heady fragrance, and exfoliating micro-balls… this soap rubs, and eliminates dead melanin-loaded cells, and impurities. Your skin is more even, revitalized, and radiant.

65 AED

13% OFFFeatured

CareLine Cocoa Rich Flavour Brightening Body Lotion, 300ml, Beige

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CareLine Cocoa Rich Flavour Brightening Body Lotion, 300ml, Beige

Elevate your skincare routine with the luxurious experience of COCOA Rich Brightening Body Lotion. Our specially crafted formula combines the power of nature with indulgence, providing your skin with the care it truly deserves. Infused with the goodness of cocoa butter, this lotion not only brightens your skin but also provides deep hydration, leaving you with a luminous and radiant glow.

35 AED

13% OFFFeatured

Dodo White Up Hydrating Intense Lightening Lotion 250ml

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Dodo White Up Hydrating Intense Lightening Lotion 250ml

Dodo is a range of treatments that reveals the complexion of your skin thanks to a cocktail that combines bio-plant active ingredients and White Up. Multi-Vitamins supplement the nutrition of the skin. Dodo also ensures intense hydration of your skin, to provide it with maximum comfort.

Dodo Lightening care range of product, reveals the beauty of your skin. Dodo is made with a cocktail that combines bio-active plants, the White Up and Multi-Vitamins. Dodo ensures intense hydration to your skin also, for a maximum comfort.

35 AED

7% OFFFeatured

Kenta White Moroccan Lightening Lotion 400gm

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Kenta White Moroccan Lightening Lotion 400gm

Enjoy radiant, smooth skin with the Moroccan Lightening Lotion! 🇲🇦 This lotion is specially formulated to effectively lighten and moisturize your body skin, inspired by ancient Moroccan beauty secrets. It contains natural ingredients that improve the appearance and even out skin tone, reducing pigmentation and dark spots. Thanks to its rich formula, the lotion helps deeply nourish the skin, leaving it noticeably soft and radiant. It absorbs quickly without leaving a greasy residue.

Benefits and Features:

Lightening and Even Skin Tone: The lotion effectively reduces pigmentation and dark spots, helping to even out skin tone and give it a natural, attractive glow.

Deep and Intense Hydration: Provides intense, long-lasting hydration, keeping skin soft and supple and preventing dryness.

Natural Moroccan Ingredients: Contains natural extracts inspired by authentic Moroccan traditions, known for their effectiveness in skincare and rejuvenation.

Light and Fast-Absorbing Texture: Features a non-greasy texture that absorbs extremely quickly into the skin, making it ideal for daily use without a sticky feeling.

Suitable for all skin types: Dermatologically tested, making it suitable for use on all skin types.

Long-Lasting Fresh Fragrance: Leaves the skin with a pleasant, fresh scent that lasts all day, enhancing feelings of freshness and confidence.

Directions for Use:

Cleanse and gently dry the skin before applying the lotion to ensure maximum absorption.

Apply an appropriate amount of lotion to the palm of your hand; the amount varies depending on the area of the body.

Gently massage the lotion onto the body in circular motions until fully absorbed.

65 AED

19% OFFFeatured

Face Cream, Skin Care

Carrot Magic Exclusive 24K Beauty Plus Whitening Face Cream

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Carrot Magic Exclusive 24K Beauty Plus Whitening Face Cream

Carrot Magic Exclusive 24K Beauty Plus Whitening Face Cream is a premium facial skincare cream formulated to moisturize, brighten, and enhance the appearance of dull and uneven-looking skin. Designed as part of the Carrot Magic Exclusive 24K skincare range, this luxurious face cream helps promote a smoother, softer, and more radiant-looking complexion.

Its rich moisturizing formula helps replenish essential moisture while supporting the skin’s natural softness and suppleness. Regular use helps improve the appearance of dry, rough, and tired-looking skin while promoting a fresh and luminous glow.

The cream can be incorporated into a regular facial skincare routine to provide nourishing moisture and brightening-focused care.

Key Benefits:
• Helps brighten dull-looking skin.
• Promotes a more even-looking complexion.
• Helps moisturize and nourish facial skin.
• Leaves skin feeling softer and smoother.
• Helps improve the appearance of dry and rough skin.
• Promotes a healthy and radiant-looking glow.
• Supports a smooth and supple complexion.
• Suitable for regular facial skincare.
• Complements the Carrot Magic Exclusive 24K skincare range.

Directions for Use:After cleansing, apply a small amount to the face and neck. Massage gently using upward circular motions until completely absorbed. Use as part of your regular skincare routine. During daytime use, follow with an appropriate broad-spectrum sunscreen.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Discontinue use if irritation occurs.

65 AED

8% OFFFeatured

Aveeno Calm + Restore Age Renewal Serum For Sensitive Skin 29ml

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Aveeno Calm + Restore Age Renewal Serum For Sensitive Skin 29ml

Revitalize your skin with Aveeno Calm + Restore Age Renewal Serum, designed to visibly improve dull, uneven skin, fine lines, and wrinkles.
This gentle, fragrance-free serum hydrates and soothes the skin instantly, leaving it feeling smoother and healthier in just one week.
Enriched with Cranberry Extract, a plant-based retinol alternative, and antioxidant-rich peptides, it improves the appearance of fine lines and wrinkles while strengthening the skin’s moisture barrier.
With the added benefits of Colloidal Oatmeal and Niacinamide (Vitamin B3), this serum helps restore skin’s natural tone and texture, giving you brighter, more youthful-looking skin.

Instantly soothes and hydrates skin
Improves skin texture and smoothness in 1 week
Reduces dullness, fine lines, and wrinkles in 4 weeks
Strengthens moisture barrier and supports collagen
Enriched with Cranberry Extract, Niacinamide, and Colloidal Oatmeal

Ingredients:
Water (eau), Glycerin, Niacinamide, Dimethicone, Caprylic/Capric Triglyceride, Avena Sativa (Oat) Kernel Flour, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Cetearyl Olivate, Sorbitan Olivate, Caprylyl Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Dimethiconol, Dimethicone Crosspolymer, C13-14 Isoparaffin, Polyacrylamide, Laureth-7, Chlorphenesin, Citric Acid.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

110 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Skin Doctor Gold Lightening Antispot and Ageing Face Cream 50gm

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Skin Doctor Gold Lightening Antispot and Ageing Face Cream 50gm

Introducing Skin Doctor Gold Glow Skin Whitening Face Cream, your ultimate solution for radiant, youthful-looking skin. Formulated with cutting-edge technology and premium ingredients, this anti-spot and anti-ageing cream is designed to rejuvenate and illuminate your complexion.

Size: Regular

Ingredients: Aqua, Cetearyl Alcohol, Kojic Acid, Cetyl Alcohol, Cetearate – 20, Dimethicone, Isopropyl Palmitate, Glycerin, Macademia Seed Oil, Witch Haze, Organic Tumeric Extract, Soy Extract, Bearberry Extract, Licorie, Red Clover, Hyaluronic Acid, Fragrance.

60 AED

13% OFFFeatured

AR Active Ginseng Body Cream 200gm

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Highlights:

AR Snail White Gluta Healthy Body Cream + B3 & E 200gm

Sweet style. With nourishment from Vitamin E, Vitamin C, and moisturizing, help to smoothen underarm skin and delivers refreshing feeling.

35 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Dr Davey Vitamin B3 Glow Body Oil 200ml

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Highlights:

Dr Davey Vitamin B3 Glow Body Oil 200ml

Dr Davey Vitamin B3 Glow Body Oil is a premium skincare product crafted to rejuvenate and deeply hydrate your skin, leaving it radiant, healthy, and irresistibly smooth. Infused with Vitamin B3 (Niacinamide), this moisturizing body oil offers incredible vitamin B3 body oil benefits, making it an essential addition to your body care routine. As a skin brightening oil, it promotes a glowing complexion while working to even out skin tone and reduce visible signs of aging.

This niacinamide body oil not only nourishes the skin but also helps improve elasticity, making it a top choice among South Africa skincare products. Designed to enhance your natural beauty, it’s perfect for anyone seeking a hydrating body oil that delivers long-lasting moisture and a luminous finish. Whether you’re looking for a body oil for glowing skin, an anti-aging body oil, or a skin-nourishing body oil, Dr Davey Vitamin B3 Glow Body Oil combines the benefits of niacinamide with superior hydration for a smoother, more youthful appearance.

Add this radiant skin oil to your routine and experience the transformative power of vitamin B3 skincare with Dr. Davey skincare—your go-to solution for glowing, healthy skin.

30 AED

22% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Carrot Super Whitening Oil, 200ml

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Highlights:

Veet Gold Carrot Super Whitening Oil, 200ml
Veetgold Super Whitening Oils are specially formulated for face and body, offering a range of benefits tailored to meet your skin’s unique needs. Available in Almond, Papaya, and Carrot variants, these oils are enriched with natural extracts to deeply nourish, repair, and brighten the skin. Designed to target blemishes, uneven skin tone, and dryness, these oils promote a smoother, more radiant complexion with visible results in just 7 days. Whether you’re looking to repair damaged skin, reduce dark spots, or improve elasticity, Veetgold Super Whitening Oils provide effective solutions for daily skincare.

Key Features:

Almond Variant: Deep hydration and repair with anti-aging properties, reducing fine lines and wrinkles.

35 AED

PRODUCTS ON SALES

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7% OFFFeatured

Creams, Skin Care, Tubes

Carotis Skin Brightening Cream With Vitamin A 30gm

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Highlights:

Carotis Skin Brightening Cream With Vitamin A 30gm

It contains vitamin A, a natural ingredient skin rejuvenation. Carrot oil, another ingredient, is rich in beta-carotene and vitamins, which are skin nourishing agents that help revitalize the skin, increase skin cell turnover, and give it a radiant glow.

Carotis Lightening Cream with Vitamin A is a skin lightening formula that is loaded with the goodness of carrot oil and vitamin A, which act deftly on the skin to soften it, even its tone, and enhances skin quality making it healthy, soft and radiant. Loaded with natural ingredients, this cream will help your skin restore in just 7 days!

65 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Skin Doctor Gluta Glow Whitening Anti-Spot Face Cream 50gm

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Highlights:

Skin Doctor Carrot Glow Whitening & Anti Ageing Face Cream 50gm

Skin Doctor Carrot Glow Face Cream and serum contains natural ingredients that work, s

Skin Doctor Gluta Glow Whitening Anti-Spot Face Cream 50gm

Skin Doctor Gluta Glow face cream is high performance pro collagen vitamin C active for more youthful and healthy glow and a smoother, retexturized face apperance. A high potency face whitening cream to target dark circle, spot and other pigmentation problems.

Skin brightening vitamin C, glutathione, witch hazel are combined in this unique delivery system to help brighten and whiten the face and reduce the appearance of fine lines.

Size: Regular

Ingredients: Aqua cetearyl Alcohol, Alpha Arbutin, Cetyl Alcohol, ceteareth-20 Dimethicone Isopropyl palmitate , glycerin and Macadamia seed oil .

uch as carrot extract and vitamin C, to bring your skin immediate relief and long-lasting moisturisation, thanks to its high level of beta carotene, Vitamin A, your epidermis has better protection against free radicals.

Size: Regular

Ingredients: Aqua cetearyl Alcohol, Alpha Arbutin, Cetyl Alcohol, ceteareth-20 Dimethicone Isopropyl palmitate , glycerin and Macadamia seed oil .

60 AED

19% OFFFeatured

Petal Fresh Pure Coconut Smoothing Body Butter 237ml

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Highlights:

Petal Fresh Pure Coconut Smoothing Body Butter 237ml

Replenish and help tightens skin

Anti-oxidant rich formula

Leaves skin feeling silky smooth to the touch

65 AED

3% OFFFeatured

Makari Blue Crystal Revivify Multi-Function Beauty Bar Soap 200gm

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Highlights:

Makari Blue Crystal Revivify Multi-Function Beauty Bar Soap 200gm

This beauty bar transforms into a cleansing foam that will revitalize and refresh your skin. Our unique cell stimulating and restoring formula leaves the complexion oil and dirt free. Watch as the Glutathione, a natural antioxidant and brightening botanical, reduces acne, melasma, and dark spots, while lightly exfoliating, prepping the skin ready for the skincare that follows.

Recommended for all skin types
-Lather soap and massage onto face and body. Rinse
-May be used daily
-Caution: Test for skin sensitivity by applying to a small area under chin. If you experience any burning, itching or irritation, remove the product immediately from skin.

195 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Splash Oud 250ml

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Highlights:

Melano Splash Oud 250ml

A luxurious blend of Arabic Oud and Sandalwood, warm and elegant Refreshing fragrance

How to use:

pray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

33% OFFFeatured

Yoko Gold Coffee Salt Scrub Shower Bath 240g

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Highlights:

Yoko Gold Coffee Salt Scrub 280g.

Spa salt scrub, coffee formula, comes with many vitamins and skin foods that will make your skin beautiful, smooth, and soft. Mix with coffee grounds. Helps remove dirt from the skin. Exfoliate old skin cells to make your skin beautiful, radiant, and look healthy from skin scrubbing that stimulates blood circulation. In addition, we do not forget to add vitamin E. and olive oil for moisture after scrubbing.

Coffee grounds have excellent skin exfoliating properties.

Licorice Extract helps brighten the skin.

Collagen nourishes the skin to be smooth, bright and delays premature aging.

Vitamin E helps restore and nourish the skin to be smooth. And delays premature aging.

Vitamin B3 helps remove old skin cells, the cause of dark skin. Make your skin radiant. soft and moisturized

How to use: Pour enough salt onto your palm. Scrub onto wet skin all over the body in circular motion. Leave it on for about 3 minutes, then rinse off and shower with soap as usual.

10 AED

10% OFFFeatured

Silky Cool Keratin & Pro-Vitamin B5 Hair Mask Sulfate-Free Deep Conditioning Treatment for Damaged, Dry & Color-Treated Hair 500ml

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Highlights:

Silky Cool Keratin & Pro-Vitamin B5 Hair Mask Sulfate-Free Deep Conditioning Treatment for Damaged, Dry & Color-Treated Hair 500ml

Introducing our premium Keratin and Provitamin B5 hair mask, designed to nourish and strengthen your hair. Our luxurious formula is enriched with keratin and provitamin B5, two powerful ingredients known for their ability to restore and revitalize damaged hair.

This mask is perfect for those who are looking to achieve silky, smooth hair that is full of life and shine.

Our Keratin and Provitamin B5 hair mask is suitable for all hair types, including color-treated hair. It is free from harsh chemicals such as sulfates, parabens, and silicones, making it safe and gentle on your hair.

Experience the difference that our Keratin and Provitamin B5 hair mask can make to your hair. Shop now and achieve healthy, beautiful hair that you will love. One Of The Best Haircare Products in UAE. Made in UAE,

45 AED

13% OFFFeatured

Rich & Pure Concentrated Milk 30ml

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Highlights:

Rich & Pure Concentrated Milk 30ml

Rich and Pure condensed milk has been designed to restore radiance to your complexion and revitalize your skin. It offers a luminous glow to your complexion without irritating it thanks to its formula protecting it from UV ray

35 AED

5% OFFFeatured

Petal Fresh Pure Pomegranate & Grapefruit Firming Daily Body Oil 163ml

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Highlights:

Petal Fresh Pure Pomegranate & Grapefruit Firming Daily Body Oil 163ml

Give your skin intense hydration with the body oil from petal fresh. Infused with argon oil, the body oil absorbs quickly without leaving a greasy feel. Petal fresh is healthy choice because it uses standards and natural ingredients to cleanse, nourish and produce healthier, more attractive hair and skin without using harsh chemicals.

95 AED

5% OFFFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Extreme Argan & Carrot ( Body Lotion, Serum & Soap ) 3-pc Set

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Highlights:

Makari Extreme Argan & Carrot ( Body Lotion, Serum & Soap ) 3-pc Set

This extreme carrot and argan oil gift set will clarify, unify and illuminate your complexion with this 3-pc body radiating collection. Formulated with our most advanced botanical brighteners, this gift-set effectively treats hyperpigmentation reviving skin tone’s unblemished brilliance and returns complexion to a beautiful, glowing appearance.

Recommended for all skin types except sensitive.

Toning Cream used on face recommended for dry, normal and maturing skin types only.

3-pc Extreme Toning Set Includes:

Exfoliating Soap: Cleanse and exfoliate skin daily, morning and night

Lightening Serum:

Target severly darkened pigmented areas such as dark spots, scars, blemishes, age spots

Mix a few pumps with with toning milk, gel or cream to boost lightening

Toning Milk: Tone and moisturize body unifying complexion. Body only product. Do not apply to face or neck.

Caution: The Extreme collection is not recommended for sensitive skin types or first time users of Makari products. The formulas are very powerful and may cause irritation, inflammation or outbreaks. If irritation, inflammation or outbreaks occur, discontinue use immediately. We recommend first time users to start with the Naturalle or Classic Bright Skin collections before progressing to the Extreme collection.

1,145 AED

GIFT SET

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17% OFFFeatured

Lotion, Skin Care

Washami Coconut Milk Nourishing Body Lotion 500ml

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Highlights:

Washami Coconut Milk Nourishing Body Lotion 500ml

Washami Long Lasting & Intensive Care Nourishing Coconut Milk Body Lotion has 50x more Vitamin E to nourish and repair dry, damaged skin for smoother, softer skin. It provides effective & natural care with 24-hour non-stop moisture.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with water. Store in a dry place abundant Keep out of reach of children.

25 AED

17% OFFFeatured