Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Moisture Rich Night Cream 75g

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Palmer’s, Shea Butter Formula, Raw Shea Nourish, Body Balm with Vitamin E 200g

Soothe and Nourish head-to-toe with Palmer’s® Shea Butter FormulaⓇ Balm, crafted with raw African Shea Butter and concentrated to rehydrate the roughest, driest skin.

Shea Butter (Butyrospermum Parkii)*:

Sustainably produced, raw shea butter contains important vitamins and micro-nutrients, making it a superior skin-friendly moisturizer particularly for soothing sensitive skin.

*Ethically traded and sustainably produced.

Suggested use

Apply to moisture-thirsty areas such as cuticles or cracked heels. Solid formula won’t melt or get messy in the heat!

Other ingredients

Butyrospermum parkii (shea) butter, glycine soja (soybean) oil, canola oil, helianthus annuus (sunflower) seed oil, microcrystalline wax (cera microcristallina), cocos nucifera (coconut) oil, ozokerite, theobroma cacao (cocoa) seed butter, tocopheryl acetate, fragrance (parfum), benzyl benzoate, benzyl salicylate, hexyl cinnamal, benzyl alcoh

45 AED

13% OFFFeatured

Pastil Face & Body Scrub Turmeric

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Pastil Face & Body Scrub Turmeric

35 AED

25% OFFFeatured

Cream 21 Classic All Day Cream with Pro-Vitamin B5 50ml

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Cream 21 Classic All Day Cream with Pro-Vitamin B5 50ml

All Day Cream Intensive care and protection that leaves your skin soft and smooth all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin and keeps it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance.

Benefits and Features:

Gives you soft, smooth and refreshed skin.

Gently removes dead skin cells and renews them automatically

Rich in nutrients to maintain skin moisture.

How to use:

Apply to the body and massage gently on the desired area.

15 AED

7% OFFFeatured

Dr Meinaier Carrot Whitening Sugar Scrub 650gm

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Dr Meinaier Carrot Whitening Sugar Scrub 650gm

65 AED

11% OFFFeatured

Laser White Charcoal Face And Body Scrub, 500gm

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Laser White Charcoal Face And Body Scrub, 500gm

Keep your skin smooth, exfoliated and hydrated easily with this exfoliating Body Scrub.

This essential exfoliating body scrub or body polish gently removes dead skin cells while adding nourishing moisture.

This exfoliating body scrub cleanser for dry skin has no sulfates, no parabens, no phthalates, no propylene glycol, no mineral oil, no animal testing and no petroleum

40 AED

20% OFFFeatured

A Bonne Banana Milk Cracked Heel Cream 50g

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A Bonne Banana Milk Cracked Heel Cream 50g

Is a baby foot formula, which contains Shea Butter that makes your feet baby soft, Pure Milk and concentrates Banana Extract that adding intensive moisture to the skin improves the appearance of cracked heels. Glutathione and Aloe Vera helps brighten and soothe cracked feet. the unique formula of Abonne, non-greasy and easily absorbed, combines intensive ingredients so that skin is noticeably baby soft, supple and velvety smooth.

* Fast action in 5 days

✔ For Rough

✔ For Dry

✔ For Cracked Skin

Direction: Apply Abonne Cracked Heel Cream on affected area for 2-3 times daily and before bedtime regularly. For the best result apply after bath on moisture skin. External use only.

20 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Herbal Beauty Cream

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Arena Gold Herbal Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold herbal beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

13% OFFFeatured

Pastil Advance Therapy Vitamin E Body Cream 360ml

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Pastil Advance Therapy Vitamin E Body Cream 360ml

35 AED

5% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Hyaluronic Acid Vitamin C Facial Moisturizer 50ml

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Pretty Cowry Hyaluronic Acid Vitamin C Facial Moisturizer 50ml

Face cream serum is an important subject in daily skin care. The Pretty Cowry cream serum is made from natural ingredients which are completely hypoallergenic. This cream serum is safe to use for sensitive skins. Gently massage the cream all over face and neck skin after cleansing daily will definitely make your skin better.

What makes it so special?

Hyaluronic Acid – This ingredient could act as a healer to your facial skin. With its incredible function of hydrating and moisturing, hyaluronic acid helps dry skins to hold moisture and draw it deep into the skin. What is more, a long-term use would make your skin smooth.

Vitamin C & vitamin E – These two different kinds of vitamins share a common function. Blend with hyaluronic acid synergistic ally, vitamin C & vitamin E works together to make your skin brighter, firmer and younger. These ingredients aim to solve the most common skin problems such as wrinkles, dark spots and sun spots.

Skin-friendly – This cream with its plant based formula abandoned any of that color ingredients to maintain the purity and its original functions. So there is no need to worry about additional chemicals.

Aloe Vera extract – Natural ingredients from the evergreen plant. It helps cell to heal itself and to regenerate. This is the secret to your young-looking skin.

Main ingredients:

Hyaluronic acid, Vitamin C, Vitamin E, Aloe extract, Green Tea, Propolis, Shea Butter, Rose hips and etc.

38 AED

Stay Young Face and Body Cream 35gm

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Stay Young Face and Body Cream 35gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

25 AED

PRODUCTS ON SALES

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Scrubs, Skin Care

Reborn Beauty Premium Scrub Gold 500ml

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Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

40 AED

20% OFFFeatured

Gluta White wiith Glutathione & Collagen Face Cream Dark Spot Corrector 15gm

Skin Care, Spot Corrector

Gluta White wiith Glutathione & Collagen Face Cream Dark Spot Corrector 15gm

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Gluta White wiith Glutathione & Collagen Face Cream Dark Spot Corrector 15gm

Based on glutathione and collagen, Gluta White lightening cream gives your skin a boost of youth and radiance. It purifies, eliminates spots and imperfections, and is suitable for all skin types.

Formulated with dual active ingredients Glutathione and Collagen, Glut white exfoliating clarifying soap softens, cleanses the skin without drying it and rids dead cells. Supreme healthy white Skin.

Reduce wrinkle, Boost up collagen, Anti-aging. Reduce freckles, Acne Scars, Remove dark spots. Reduce and fitting the face Pores.

20 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Cucumber 225ml

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Skin Doctor Facial Cleanser Cucumber 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Cucumber extract that helps prevent environmental damage and signs of aging. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished. Fresh & Anti-oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

25% OFFFeatured

Bronz Tone Exfoliating Soap with Cocoa Butter & Honey 190g

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Bronz Tone Exfoliating Soap with Cocoa Butter & Honey 190g

Experience a gentle yet effective cleansing experience with Bronz Tone Exfoliating Soap with Cocoa Butter & Honey! This luxurious soap is enriched with honey and cocoa butter to nourish your skin and restore its natural glow. With its apricot grain and rich lather, it exfoliates gently to remove impurities without drying out your skin. Get soft, smooth, and hydrated skin with Bronz Tone Exfoliating Soap with Cocoa Butter & Honey!

15 AED

9% OFFFeatured

Vaseline Fresh & Clean Milk Nutrient Shampoo 650ml

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Vaseline Fresh & Clean Milk Nutrient Shampoo 650ml

32 AED

13% OFFFeatured

Valera Mud Mask Tomato 512ml

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Valera Mud Mask Tomato 512ml

35 AED

10% OFFFeatured

African Pride Olive Miracle Moisturizer Lotion 355ml

Hair Care, Hair Lotion

African Pride Olive Miracle Moisturizer Lotion 355ml

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African Pride Olive Miracle Moisturizer Lotion 355ml

African Pride Olive Miracle Moisturizer Lotion. Enriched with extra virgin olive oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich healthy scalp. You can use regularly to help stop breakage, split-ends and dryness. Prefer for blow drying, maintaining short hair styles, and moisturizing curly styles. Moisturizes to help repair dry, damaged hair. Provides a healthy looking sheen. Protects against the effects of chemical processes and styling tools.

45 AED

22% OFFFeatured

African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

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African Pride Olive Miracle Deep Conditioning No Lye Relaxer 8 Touch-Up Super

African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit is one complete touch up kit. All new African Pride Olive Miracle Creme on Creme No Lye Relaxer Touch Up Kit formula is enriched with Extra Virgin Olive Oil and Shea Butter for the ultimate in silky smooth straight hair from edges to ends. our unique StayFresh Creme-on-Creme formula makes touch ups quick, easy and mistake free

35 AED

17% OFFFeatured

Melano Melanovate Cream 30gm

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Melano Pharma Ginseng Line Anti Hair Fall Serum 120ml

Melano Ginseng Line Serum (120 ml) is an advanced formula specially designed to treat hair fall from root to tip. It strengthens the follicles and provides the scalp with essential nutrients and vitamins to stimulate healthy growth and noticeable thickness.

25 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Whitening Ampoules 3mlx10

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Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

60 AED

GIFT SET

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20% OFFFeatured

Shower Gel, Skin Care

Fair Child Natural & Moisturizing Body Milk Wash Egg Yolk & Natural Honey 1000ml

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Fair Child Natural & Moisturizing Body Milk Wash Amino Acids & Multivitamins 1000ml

FAIR CHILD Natural and moisturizing milk body wash is made of Aloe vera and Glycerine to protect fragile skin against red spots and other minor irritations. Enriched with AMINO ACIDS, MULTIVITAMINS and skin moisturizers to nourish and leave skin smooth, soft, beautiful and mild toned complexion. For optimum result, use daily with FAIR CHILD Natural and moisturizing body milk.

Directions: Squeeze a proper amount of FAIR CHILD Natural and moisturizing milk wash, gently lather on your body with your palms or bath sponge till abundant foams appear, then rinse completely.

Warning: For external use only. Flush with plenty of water in case of eye Contact, Keep out of reach of children.

Ingredients:Deionized Water, Cocoamide Dea, Coco betaine, Glycerin, Microcare, Sodium Laureth Sulphate, Dequart A, Citric Acid, Amino Acid, Vitamins A, B, C&E Gelatin, Colorant, Di Sodium,Parfum.

120 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Skin Therapy Oil, Rosehip Fragrance 150ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Skin Therapy Oil, Rosehip Fragrance 150ml

Palmer’s Cocoa Butter Formula Skin Therapy Oil is formulated with an exclusive blend of Pure Argan Oil, Natural Oils, Cetesomate-E Complex and Vitamin E. Our lightweight formula helps improve the appearance of scars, stretch marks, dry, damaged skin, uneven skin and aging skin. Rich in essential acids, vitamins and antioxidants for all over skin perfecting benefits.

95 AED

8% OFFFeatured

Creme Of Nature Moisture Whip Twisting Cream 100% Pure Honey 326gm

Hair Care, Hair Cream

Creme Of Nature Moisture Whip Twisting Cream 100% Pure Honey 326gm

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Creme Of Nature Moisture Whip Twisting Cream 100% Pure Honey 326gm

Define and elongate curls with Moisture Whip Twisting Cream infused with Pure Honey, Certified Natural Coconut Oil and Shea Butter for long-lasting hold and shine.

*Formulated without adding.

Suggested use

Scoop a liberal amount into your hand and smooth downward on small sections of damp hair using fingertips. Then twist, shingle, coil or wash n’ go. Do not rinse. Air dry or diffuse. For curl elongation, use a blow dryer with a nozzle attachment on fully dried hair and direct heat from roots to mid-shaft to lengthen.

60 AED

17% OFFFeatured

Dr Rashel Collagen Essence Micellar Cleansing Water 300ml

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Dr Rashel Collagen Essence Micellar Cleansing Water 300ml

All –in-1 Removes even waterproof makeup+ cleanses+ firming

No rinse, no harsh rubbing Face, lip,eyes

All skin type, even sensitive skin

Benefits:

This formula is enriched with collagen, known for enhances skin elasticity, firmness, Anti-aging. It easily removes all impurities and makeup from the face, eyes and lips, even long-lasting products; can also be used to refresh and cleanse the skin morning or evening. Skin is left exceptionally clean, firming and smooth.

Directions:

Shake well, saturate a cotton pad.

To remove eye makeup: hold pad over closed eye for a few seconds, then gently wipe without harsh rubbing.

To cleanse skin & remove face makeup: gently wipe pad over skin until completely clean from makeup & impurities. Use in morning or evening .No need to rinse.

25 AED

6% OFFFeatured

Mixa Urea Cica+ Repair Cream Jar 400ml

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Mixa Urea Cica+ Repair Cream Jar 400ml

Mixa Urea Cica Repair+ Cream 400ml is designed to treat dry, rough, and bumpy skin with intensive care.
Formulated with 10% urea and amino acids, it delivers deep hydration and gentle exfoliation.
Urea smooths and softens, while amino acids help maintain the skin’s natural moisture barrier and support repair.
The cream visibly reduces 90% of flakes and begins repairing skin after just one use.
It provides up to 48 hours of comfort, leaving skin noticeably smoother, softer, and protected.

Product Features:

Clinically proven: repairs in 1 use: -90% flakes
48H smoothed skin
Hypoallergenic
10%: urea: moisturizes skin
Amino acid: skin hydration
Tested under medical control
Clinically proven results

How to use:

Apply mixa cica repair daily and generously on body

75 AED

22% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Avocado Hydrating Curl Activator 355ml

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Cantu Avocado Hydrating Curl Activator 355ml

Der Cantu Avocado Hydrating Curl Activator ist ein feuchtigkeitsspendender Lockenaktivator, der speziell für lockiges Haar entwickelt wurde. Diese Formel enthält hochwertige Avocado-Extrakte und pflegende Inhaltsstoffe, um die Locken zu hydratisieren, zu definieren und ihnen Sprungkraft zu verleihen.

Der Hydrating Curl Activator hilft dabei, das Haar mit Feuchtigkeit zu versorgen und die natürlichen Locken zu aktivieren. Er verbessert die Kämmbarkeit des Haares und verleiht den Locken Definition und Glanz. Das Haar wird weich, geschmeidig und mit Feuchtigkeit versorgt, ohne zu beschweren.

Der Cantu Avocado Hydrating Curl Activator kann auf feuchtem Haar angewendet werden. Nehmen Sie eine angemessene Menge des Aktivators und verteilen Sie ihn gleichmäßig in Ihren Locken. Kneten Sie das Haar sanft, um die Locken zu definieren und ihnen Sprungkraft zu verleihen.

Die Formel des Curl Activators ist frei von Mineralölen, Sulfaten, Parabenen und anderen schädlichen Chemikalien. Sie ist sanft zu Ihrem Haar und zur Kopfhaut und eignet sich für lockiges Haar aller Art.

Verwöhnen Sie Ihre Locken mit dem Cantu Avocado Hydrating Curl Activator und genießen Sie hydratisierte, definierte und gesunde Locken. Bringen Sie Ihre natürliche Schönheit zum Ausdruck und lassen Sie Ihre Locken in voller Pracht erstrahlen!

35 AED

17% OFFFeatured

Body Mist, Fragrances

Reborn Splash Berry Body Mist 250ml

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Reborn Splash Berry Body Mist 250ml

25 AED

13% OFFFeatured

Dabur Herbolene Aloe Petroleum Jelly Clear 425ml+115ml

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Dabur Herbolene Aloe Petroleum Jelly Clear 425ml+115ml

Dabur Herbolene Aloe Petroleum Jelly White 425ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

35 AED

5% OFFFeatured