Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Jojoba Oil 30ml

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Difeel 100% Pure Essential Oil Jojoba Oil 30ml

xtra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Jojoba Oil:

Reduces muscle pain
Reduces blemishes and the appearance of scars
Acts as a moisturizer for skin
Moisturizes hair and controls frizz

75 AED

4% OFFFeaturedOut Of Stock

Lotion, Skin Care

Zeenat Carrot Multiplex Skin Brightening Body Lotion 500ml

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Zeenat Carrot Multiplex Skin Brightening Body Lotion 500ml

It is a powerful that targets dark spots and malt. The plumping and nourishing action of antioxidants and vitamins with Alpha Hydroxy tones the skin from within. Your skin will be protected, more supple, even and gradually free of spots and dark spots. Hydrates and regenerates your skin, making it more radiant Gradually evens out skin tone. Soft and smooth skin without leaving marks. Apply a generous amount all over the body and rub into stretch marks. Massage until completely absorbed. Use sunscreen with at least when going out in the sun. For external use only. Avoid contact with eyes and ups. Not for use for children under 12 years. Store in a cool and dry place. If irritation or redness occurs, discontinue use

125 AED

11% OFFFeatured

Face Cream, Skin Care

Fruit Of The Wokali Lightening Body Cream With Vitamin C And Hyaluronic Acid 50gm

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Fruit Of The Wokali Lightening Body Cream With Vitamin C And Hyaluronic Acid 50gm

Fruit of the Wokali Instant Whitening Cream (Vitamin C + Hyaluronic Acid)

Product type: Brightening face cream / Corrective and revitalizing treatment

Main ingredients:

Vitamin C: A powerful brightener that combats dullness.
Hyaluronic Acid: Provides deep hydration and plumps the skin.
Vitamin B3 (Niacinamide): Reduces age spots, freckles and pigmentation.
Vitamin E: An active antioxidant that nourishes and protects against environmental damage.
Multivitamin Complex: Rich in Vitamins A, B1, B2, B6, C, D and E.

Main benefits:

Instant Whitening: Brightens the complexion immediately and evens out skin tone.
Pigmentation Control: Reduces the appearance of dark spots and excess melanin.
Vitality and Energy: Revitalizes dull skin, restoring its natural radiance.
Blemish Prevention: Its formula helps prevent the appearance of acne breakouts.
Flexibility and Nutrition: Increases skin elasticity while keeping it deeply hydrated.

40 AED

25% OFFFeatured

Faiza Beauty Soap for Normal Skin 75gm

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Faiza Original Beauty Cream 30gm

Nourishes the skin and gives back its natural look within a few weeks of its applications

Removes wrinkles, marks, hives even dark circles under the eyes and turns the skin into white

Evens skin tone, offers clear and smoother skin

15 AED

25% OFFFeatured

Baby Powders, Kids & Baby Care, Powders, Skin Care

Sebamed Baby Powder 100g

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Sebamed Baby Powder 100g

The absorbent property of the formula with rice starch refreshes and protects baby’s skin, making it dry and velvety soft It allows the skin to breathe naturally, without clogging skin pores. Helps to prevent friction. Reduce the effects of rubbing and chafing. Prevents nappy rash. Allantoin reduce irritation. Clinically and dermatologically proven.

15 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Oxygene Beauty Gold Beauty Cream 30gm

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25 AED

5% OFFFeatured

Clear Essence Exclusive Hydroquinone-Free Skin Beautifying Milk 285.5ml

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Clear Essence Exclusive Hydroquinone-Free Skin Beautifying Milk 285.5ml

Our Skin Beautifying Milk…Now in A Larger Modern Bottle!

The Clear Essence® Exclusive Hydroquinone-Free Skin Beautifying Milk is now prepared in a completely new avatar infused with Licorice, Azelaic, Tranexamic and Niacinamide for bright, even toned and flawless looking skin. Clear Essence® Exclusive Hydroquinone-Free Skin Beautifying Milk is a hydroquinone-free all over body moisturizing complexion lotion fortified with botanical licorice extracts to effectively fade away skin discolorations, dark spots, freckles, uneven skin tone unveiling a smooth brighter glowing complexion.

Contains 5% Niacinamide

Extra Strength Formula with Niacinamide which targets dark spots

Licorice Extract restores skin’s radiance and glow

96% Improved clarity in 8 weeks

Skin Concern: Uneven patches and discolorations, dry skin, dull complexion

Recommended Skin Type: All skin types, specifically dry skin

Used For: A full body even skin tone and moisturized glow

For Use On: Body, light moisturizer for face if dry skin

285 AED

25% OFFFeatured

Skin Doctor Orange & Safflower Whitening Spa Soap 100g

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Skin Doctor Orange & Safflower Whitening Spa Soap 100g

Natural cleansing with a refreshing spa sensation.

15 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Arabian A&B Vitamin C Beauty Cream

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Arabian A&B Vitamin C Beauty Cream

A&B Arabian Beauty Vitamin C Brightening & Anti-Aging Beauty Cream

Bring Back Your Skin’s Natural Glow with the Power of Vitamin C & Niacinamide

Your skin faces pollution, sun exposure, stress, and environmental damage every day, making it look dull, tired, and uneven. A&B Arabian Beauty Vitamin C Brightening & Anti-Aging Beauty Cream is specially crafted to give your skin the daily nourishment it deserves. Enriched with Vitamin C and Niacinamide, this lightweight beauty cream helps restore your skin’s natural radiance while keeping it soft, hydrated, and healthy-looking.

Whether you’re starting your morning skincare routine or winding down at night, this cream melts effortlessly into the skin without feeling heavy or greasy. It delivers long-lasting hydration while helping improve the appearance of uneven skin tone, dullness, and visible signs of aging. With regular use, your complexion appears brighter, smoother, and more refreshed.

Vitamin C is widely recognized for its antioxidant properties that help defend the skin against everyday environmental stressors. It also supports a naturally glowing complexion by reducing the appearance of dull skin. Niacinamide works alongside Vitamin C to improve the look of uneven skin tone, refine skin texture, and strengthen the skin’s moisture barrier, leaving your skin feeling balanced and comfortable throughout the day.

The rich moisturizing formula helps lock in hydration, making the skin feel silky smooth while improving its overall appearance. Fine lines and rough-looking skin become less noticeable, and your complexion looks healthier, fresher, and more youthful with continued use.

Suitable for daily use and all skin types, A&B Arabian Beauty Vitamin C Brightening & Anti-Aging Beauty Cream is the perfect addition to your skincare routine if you’re looking for radiant, hydrated, and glowing skin.

25 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Next Glow Vitamin C Beauty Cream

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Next Glow Vitamin C Beauty Cream

25 AED

PRODUCTS ON SALES

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8% OFFFeatured

Scrubs, Skin Care

Neutrogena Visibly Clear Blackhead Clearing Daily Scrub 150ml

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Neutrogena Visibly Clear Blackhead Clearing Daily Scrub 150ml

It helps to get rid of blackheads from the first day. Developed with dermatologists. Neutrogena Visibly Clear Blackhead Removal Daily Scrub helps clear blackheads from day one for less visible pores. HELPS REMOVE EXISTING BLACKHEADS: A creamy scrub with micro-beads to unclog pores to remove trapped oil and dirt, which is the source of blackheads. For less visible pores: The scrub purifies the skin and deeply cleanses the pores. Used daily, pores appear reduced.

Benefits and Features:

The scrub purifies the skin and deeply cleanses the pores.
Helps remove stuck-on grease and dirt.
It contains gentle exfoliating granules that remove dead skin cells.
A creamy scrub with natural, non-comedogenic exfoliants to remove accumulated oils.

How to use:

Use it daily in the morning and evening, put a little of it in the palm of your hand and gently massage it on your wet face, then rinse it well.

60 AED

14% OFFFeatured

RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

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RDL Papaya Extract With Vitamin E and Milk Brightening Hand & Body Lotion 600ml

Whitening lotion for hands and body. It has a strong and effective formula in lightening skin tone and getting rid of pigmentation.

It contains Vitamin E, which moisturizes and softens the skin and does not leave a sticky feeling on the skin.

Rich in papaya extract and milk extract, which helps lighten the skin and get rid of pigmentation.

Vitamin E acts as an antioxidant in addition to moisturizing the skin and protecting it from ultraviolet rays.

It features a moisturizing formula composed of antioxidants that ensures optimal hydration and prevents premature aging.

Provides optimal penetration into the skin for maximum moisture retention.

The vitamin-rich formula provides the appearance of smoother, more youthful skin.

It gives the skin softness and a distinctive scent that lasts all day.

Restores the natural beauty and softness of the skin.

30 AED

18% OFFFeatured

Mekako Gluta-LCP 15Plus Whitening Serum 120ml

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Mekako Gluta-LCP 15Plus Whitening Serum 120ml

Exclusive formulation to lighten freckles and dark spots of the skin.

Blended with GLUTATHIONE (antioxydant), it offers skin-restoring and brightening benefits.

45 AED

10% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Keratin Oil Replacement 220ml

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Skin Doctor Keratin Oil Replacement 220ml

Hair moisturizing and smoothing for a glossy, soft and frizz-free result.

Keratin Oil Replacement offers an advanced developed formula contains keratin to guarantee best results in moisturizing and smoothing hair for a glossy, soft and frizz-free result.

How to use:

Take a small amount onto your palm. Spread evenly from roots to tips. Do not rinse. Style hair to desired shape.

45 AED

22% OFFFeatured

Shower Gel, Skin Care

Valera Avocado Exfoliating Shaving Gel

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Valera Avocado Exfoliating Shaving Gel

35 AED

17% OFFFeatured

Eye & Lip Care, Skin Care

Yoko Under-Arm Whitening Cream And Deodorant 50g

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Yoko Under-Arm Whitening Cream And Deodorant 50g

Underarm skin cream Helps restore radiance to the underarm skin with Niacinamide and Salicylic Acid extracts and also combines Vitamin E and Chamomile Extract to nourish and smooth the skin. Reduce irritation Ready to stop bacteria and germs with Tea Tree Oil and Thyme Kill™. Say goodbye to body odor. Be confident all day

Niacinamide helps adjust the skin tone evenly, making the skin firm and smooth.

Salicylic Acid helps exfoliate old skin cells. Reveals new, brighter, clearer skin.

Vitamin E, a powerful antioxidant. Nourishes rough skin to regain moisture.

Chamomile Extract reduces irritation. Skin inflammation

Tea Tree Oil & Thyme Kill™ inhibits bacteria and germs that cause body odor.

Suitable for all skin types.

How to use : Apply a thin layer of cream under your arms after showering in the morning and before bed.

25 AED

3% OFFFeatured

Lait Selfie 24H Booster Tone Body Milk with Alpha Arbutin and Collagen 500ml

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Lait selfie 24H Booster Tone Body Milk with Alpha Arbutin and Collagen 500ml

SELFIE 24H milk contains 3 products formulated with avant-garde components to remove stains and blemishes from the skin.

Thanks to the lightning arbutin, the skin gradually regains a natural and even complexion.

Collagen rejuvenates and nourishes the skin

Key Benefits

SELFIE 24H milk contains 3 products formulated with avant-garde components to
remove stains and blemishes from the skin.
Thanks to the lightning arbutin, the skin gradually regains a natural and even complexion.
Collagen rejuvenates and nourishes the skin

195 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Hair Rescue Normal Hair Conditioner 355ml

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Petal Fresh Hair Rescue Normal Hair Conditioner 355ml

For Noticeably Thinning Hair

Biotin-B Complex restores keratin in hair cortex to build body and increase thickness.

Caffeine protects and energizes roots for extended hair growth.

95 AED

11% OFFFeatured

Lady Diana Natural Arabica Coffee Extracted Scrub 500ml

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Lady Diana Natural Arabica Coffee Extracted Scrub 500ml

Lady Diana presents a 100% natural Arabica coffee scrub that helps with premature skin aging such as wrinkles, sun spots & dark circles. Organic coffee ingredients give you a fresher, younger more moisturized look. Enriched with natural ingredients body scrub lighten the scars and tighten the skin.

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Xmark Beauty Cream

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Arena Gold Xmark Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold X-mark beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

GIFT SET

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22% OFFFeatured

Scrubs, Skin Care

Amalico Coconut Face & Body Scrub 580gm

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Amalico Charcoal Face & Body Scrub 580gm

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

13% OFFFeatured

Aichun Beauty Avocado Whitening And Brightening Face Serum 30ml

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Highlights:

Aichun Beauty Essence Anti-Wrinkles Anti-Acne Oil-Control Anti-Freckle Niacinamide10% + Zinc 1% 30ml

The new high concentration active formula effectively promotes the skin’s collagen generation , whitens , moisturizes , lightens spots , removes acnes , minimizes pores , smoothes out fine lines , enhances cuticles , repairs damaged skin and restores its hydration & brightness .
This product gently removes cuticles, unclogs pores, inhibits sebum, diminishes Inflammation and gets rid of acnes, leaving the skin brighter and more uniform. Applicable to all types of skin. Alcohol-free, Dermatologist Tested.
Accelerates skin metabolism, promotes collagen synthesis, controls oil secretion, prevents melanin generation, minimizes pores and whitens skin, leaving It hydrated and bright.
This product is a highly purified formula and has a lightweight & absorbable texture to cause no burden on skin, effectively help remove dark eye circles, lighten edema & fine lines, reduce fat deposits, resist oxidation and brighten eye contours, making eyes radiant.

35 AED

5% OFFFeatured

Petal Fresh Hair Rescue Color Protection Shampoo 355ml

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Petal Fresh Hair Rescue Color Protection Shampoo 355ml

Hair ResQ Color Protection Shampoo combines Nature + Science; it is formulated with natural ingredients to address thinning hair concerns for those with color treated hair and is suitable for both men and women

Hair ResQ Biotin B-Complex vitamins B3, B5 & B7 envelopes the hair shaft to build body and increase thickness while Caffeine energizes the scalp and stimulates hair follicles for extended vitality

Our Color Protection Formula uses Certified Organic Quinoa in tandem with Soy Proteins to retain hair moisture and improve elasticity

Free from parabens and sulfates, formulated using natural and organic ingredients, never tested on animals

Massage into wet hair & scalp. Rinse thoroughly. For best results, use with Hair ResQ Conditioner

95 AED

18% OFFFeatured

R&D Care Arbutin Milk Whitening Body Lotion 600ml

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R&D Care Arbutin Milk Whitening Body Lotion 600ml

Get glowing skin with Arbutin Milk Whitening Lotion. Our lotion helps to get bouncier and brighter skin with this lightweight lotion, which embraces your body with hydration, soft, and supple.

A unique combination of 7 Alpine Natural Flowers Complex, reduces the appearance of dark spots, and also moisturizes and soothes skin.
Arbutin & Kojic work together to give an excellent skin brightening efficacy.
Hydrolyzed Milk Protein is one of the most nutrient-rich proteins and soothes and moisturizes dry and sensitive skin.

45 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Vibe Beauty Cream with Kiwi and Milk Extract with Serum 3 in 1

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Highlights:

Vibe Beauty Cream with Kiwi and Milk Extract with Serum 3 in 1

Vibe Beauty Cream nourishing and hydrating formula
Improves skin texture, reduce blemishes, and enhance brightness.
Promotes an even skin tone while protecting against environmental damage.
Keeps skin soft, smooth, and moisturized.
Reduces pigmentation, dark spots, and dullness.
Supports collagen production, reducing fine lines and wrinkles.
Fades acne scars and sunspots for a clearer complexion.
Shields skin from UV rays, pollution, and free radicals.

30 AED

3% OFFFeatured

LightenUp With Milk Protein Lightening Lotion 400ml

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LightenUp With Milk Protein Lightening Lotion 400ml

Introducing our LightenUp With Milk Protein Lightening Lotion, specially formulated to fade dark discolored areas and even out skin tone with the power of the Brightening Arbutin Complex. This gentle lotion also features non-irritating Lactic Acid to softly soften the skin, revealing a luminous glow. Nourishing Glycerin properties provide hydration, leaving the skin soft, supple, and well-hydrated.

Directions: After cleansing your skin, apply a thin layer of LightenUp with Milk Protein Brightening Body Lotion to dark spots on dry skin twice a day. Avoid the eye area. For added protection, follow up with a minimum SPF 30 sun protection daily during and after treatment to prevent further skin discoloration.

Warnings: For external use only. Keep out of reach of children. If you are pregnant or nursing, please consult a physician before using this product.

175 AED

13% OFFFeatured

Skin Doctor Herbal Vitamin C Facial Serum 50ml

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Skin Doctor Herbal Vitamin C Facial Serum 50ml

A potent brightener and elasticity booster free from silicone, mineral oils, paraben and synthetic colorants.

A premium facial serum by Skin Doctor is an ideal serum to soothe and calm the skin. Vitamin C facial serum is an excellent nourishing treatment which contains natural Niacinamide, Allantoin and Hyaluronic Acid which act as a whitening agents and reduce stain, freckles and help to improve uneven skin tone. Vitamin C contains powerful antioxidants to neutralize free radicals from external environment and makes the skin visibly smooth and natural looking.
This serum provides long-lasting support and whitening to the skin, improves the look of dull, tired and prematurely aging skin.
– Free of silicone
– Free of mineral oils.
– Free of paraben.
– Free of steroids.
– Free of synthetic colorants.
This product is suitable for all skin types including sensitive skin.

35 AED

22% OFFFeatured

Glupa Glutathione and Papaya Best Ever Whitening Cream 30ml

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Glupa Glutathione and Papaya Best Ever Whitening Cream 30ml

Skin whitening is the primary benefit of using this cream. It contains glutathione and papaya extract, which are known for their skin whitening properties. These ingredients work by inhibiting the production of melanin, the pigment that gives color to the skin. By reducing melanin production, the cream can help to lighten dark spots, hyperpigmentation, and uneven skin tone, resulting in a brighter, more even complexion.

35 AED

6% OFFFeatured

Lumine Vitamin C Skin Boost & Blend Complecxion Face & Body Milk 400ml

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Lumine Half-Cast Lightening Milk 400ml

Introducing Lumine Half-Cast Milk, the perfect blend of indulgence and nourishment that your body deserves! Our half-cast milk is a unique and innovative dairy product that brings together the rich, creamy texture of whole milk with the light, refreshing taste of low-fat milk. Crafted from the finest ingredients, Lumine Half-Cast Milk is designed to cater to those who appreciate both flavor and health benefits in one delightful package.
Picture the smooth, velvety essence that flows through every sip of Lumine Half-Cast Milk. This luxurious beverage boasts a perfect balance of calcium and vitamins, essential for maintaining strong bones and overall well-being. It contains a wholesome mix of proteins, ensuring that your body gets the fuel it needs, whether you’re starting your day with a hearty breakfast or winding down with a soothing evening treat.

160 AED

30% OFFFeatured

Hair Care, Hair Gel & Spray

Cantu Jamaican Black Castrol Oil Finishing Spray 118ml

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Cantu Jamaican Black Castor Oil Detangling Primer, 177ml

Cantu Jamaican Black Castor Oil Detangling Primer is a detangling primer specifically formulated for curly, frizzy and textured hair. Enriched with Jamaican Black Castor Oil and Shea Butter, this primer helps to loosen knots and tangles in the hair and prepares the hair for effortless detangling.

The Detangling Primer improves the combability of the hair, reduces hair breakage and minimizes the risk of hair damage when detangling. It moisturizes the hair and protects it from external influences. At the same time, it leaves the hair feeling smooth and supple.

Cantu Jamaican Black Castor Oil Detangling Primer can be used on damp or dry hair. Spray a generous amount of primer onto hair and gently work in with fingers or a wide-toothed comb to loosen tangles. Hair can then be easily detangled and styled as desired.

Say goodbye to tedious detangling and treat yourself to the care of the Cantu Jamaican Black Castor Oil Detangling Primer for easy-to-comb, smooth and healthy-looking hair.

35 AED