Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

LightenUp Plus Intimate Areas Lightening Gel Cream 30ml

Lotion, Skin Care

LightenUp Plus Intimate Areas Lightening Gel Cream 30ml

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LightenUp PLUS Brightening Body Lotion 400ml

Introducing our luxurious and effective LightenUp Plus Lightening Body Lotion Result In 7 Days, specially formulated to lighten dark spots and promote a more even skin tone. This unique formula combines highly effective lightening ingredients with nourishing moisturizers to restore your skin’s natural glow and provide lasting hydration.

Directions: Apply the lotion to dark brown spots on dry, cleansed skin, preferably at night. Gently massage until fully absorbed. For optimal results, follow up with our Skin Protect SPF 50 Sunscreen daily during and after treatment to prevent further skin discoloration.

Warnings: For external use only. Keep out of reach of children. If you are pregnant or nursing, please consult a physician before using this product.

115 AED

Shower Gel, Skin Care

B.B. Clear Vitamin C Shower Gel 600ml

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B.B. Clear Vitamin C Shower Gel 600ml

B.B. Clear 5 in 1 light. Skin respectful Shower Gel be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

35 AED

14% OFFFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Johnsons Baby Oil 200ml

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Johnsons Baby Oil 200ml

Give your baby’s skin softness and freshness with this baby oil from Johnson’s.

With a safe formula on your baby’s gentle skin, it moisturizes your baby’s skin all day long.

Hypoallergenic.
Protects from dryness.
Soothes and relieves dry, rough patches.
Leaves baby’s skin supple and soft.
Locks in moisture in the skin.
10x better hydration than regular lotion.
Pediatrician and dermatologist tested.

*Note: product image may vary by version.

Information:

Paraben-free.
Phthalate-free.
Artificial colours-free
Alcohol-free.

Ingredients:

Paraffinum Liquid Isopropyl Palmitate, Parfum

30 AED

13% OFFFeatured

Joji Secret Young Cherry Revive Dull Skin Mask 30gm

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Joji Secret Young Cherry Revive Dull Skin Mask 30gm

35 AED

5% OFFFeatured

Shower Gel, Skin Care

Toudy Gel Douche Clarifiant Clarifying Shower Gel 800ml

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Toudy Gel Douche Clarifiant Clarifying Shower Gel 800ml

Toudy Gel Douche Clarifiant Clarifying Shower gel is an 800ml bottle designed to provide a deep clean. The plant-based formula gently cleanses the skin while removing excess oils and impurities, providing a revitalizing cleansing experience. The formula is free of harsh chemicals and safe for the skin.

95 AED

13% OFFFeatured

New Face Miracle Face Wash Gold Extract

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New Face Miracle Face Wash Gold Extracts

Experience luxurious skincare with New Face Miracle Face Wash, infused with gold extracts to cleanse, brighten, and revitalize your skin. This advanced formula gently removes dirt, oil, and impurities, leaving your skin refreshed, radiant, and youthful.

Key Benefits:

Gold Extracts for Radiance – Enhances skin glow and rejuvenation.
Deep Cleansing Action – Removes dirt, excess oil, and impurities.
Brightens & Hydrates – Restores skin’s natural moisture and glow.
Anti-aging Properties – Helps reduce fine lines and promotes smooth skin.
Gentle & Suitable for All Skin Types – Ideal for daily use.

Reveal a brighter, smoother, and more youthful complexion with New Face Miracle Face Wash – the luxury your skin deserves!

35 AED

14% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Chandni Whitening Day And Night Cream 30gm

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Chandni Whitening Day And Night Cream 30gm

Chandni Whitening Day and Night Cream 30gm is a powerful skin-brightening formula designed to nourish, protect, and lighten your skin around the clock. The day cream helps shield your skin from sun damage and pollution, while the night cream repairs and rejuvenates your skin as you sleep. Regular use promotes an even-toned, radiant, and smooth complexion.

Key Features:

Brightens and lightens the skin tone naturally
Protects against sun damage and pollution during the day
Rejuvenates and repairs skin overnight
Helps reduce dark spots, blemishes, and pigmentation
Suitable for all skin types

30 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Natural Massage Oil 500ml

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Silky Cool Misk Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

8% OFFFeatured

Personal Care, Skin Care

Fongicide Natural Light for Foot and Nail fungus Treatment 125ml

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Highlights:

Fongicide Natural Light Toenail Treatment is designed to treat fungi skin problems ( Especially fungi of the feet, diseased nails and manicure pedicures) to remove dead cells from the feet.

How to Use

For pedicure: put 2 caps of Natural Light fungicide in 2 liters of water and soak your feet 10 minutes before rooting.

For other skin problems: use 1/4 capful in 15 liters of water for a bath.

60 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Jojoba Lightening and Moisturizing Oil 100ml

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Disaar Jojoba Lightening and Moisturizing Oil 100ml

Disaar Jojoba Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

PRODUCTS ON SALES

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12% OFFFeatured

Conditioner, Hair Care

Difeel Ultra Growth Basil & Castor Oil Pro Growth Conditioner 354ml

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Difeel Ultra Growth Basil & Castor Oil Pro Growth Conditioner 354ml

CASTOR OIL HAIR CONDITIONER: Difeel Ultra Growth Basil & Castor Oil Hair Growth Conditioner is a unique. nature based essential oil formulation.
CONDITIONER FOR GROWTH: This moisture rich formula helps keep hair soft and smooth. Helps boost hair growth with strengthening, active ingredients.
CASTOR OIL CONDITIONER FOR HAIR: This rich conditioner helps improve scalp circulation while helping nourish hair from roots to tips, so it stays healthy and shiny.
HAIR CONDITIONER WITH CASTOR OIL: To apply, massage into scalp after using shampoo. Then rinse.
HAIR GROWTH HEALTHY SCALP CONDITIONER: For optimal results, use in conjunction with Ultra Growth Shampoo. Easy to use Difeel packaging and dispensing.

220 AED

18% OFFFeatured

Belle Vie Lemon Soap Clarifying Exfoliating 670g

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Belle Vie Lemon Soap Clarifying Exfoliating 670g

Introducing Belle Vie Lemon Soap – a clarifying and exfoliating soap that will leave your skin feeling refreshed and revitalized. Our unique formula is enriched with natural ingredients like lemongrass, lemon peel, and Vitamin E to cleanse and clarify your skin. The exfoliating action of the soap helps to remove dead skin cells and unclog pores, leaving skin feeling smooth and soft. Experience the refreshing, gentle scent of lemon while you enjoy the benefits of this luxurious soap.

45 AED

25% OFFFeatured

Glutathione & Collagen Egg Beauty Soap 80gm

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Glutathione & Collagen Egg Beauty Soap 80gm

Improves skin tone and elasticity, eliminates blackheads, acne and fades dark spots. Helps rejuvenate worn-out skin, improve skin tone and elasticity and reveal a youthful complexion. This unique formulation contains vitamin C, vitamin E, glutathione and collagen to firm,brighten,lighten & moisturize. Smoothens and soften skin to give you a tender looking glowing skin.

Brightens, clears green veins, tighten skin,tighten pores, reduces wrinkles, acne, blackheads blemishes, dark eye circles, tired skin and fade spots on the face, improve skin elasticity and leaves the skin smooth and supple which results in a youthful complexion.

How to use:

Lather up soap in your hand, apply to face leave for ten minutes then wash off.

15 AED

18% OFFFeatured

Mouth Wash, Personal Care

Listerine Total Care Fluoride Mouthwash 500ml

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Listerine Fresh Burst Daily Mouthwash 500ml

Brushing only cleans 25% of your mouth. This leaves plaque bacteria growing in the hard-to-reach areas of your mouth, which causes gum problems. This is why dentists and hygienists recommend doing more than just brushing, such as using floss and mouthwash.
Listerine Fresh Burst Mouthwash is an effective solution to bad breath that gives you fresh breath and tons of confidence. It removes germs that cause bad breath, plaque, and gum problems. It gives a 3X deeper clean com

Listerine Total Care Fluoride Mouthwash 500ml

The Benefits of Listerine® Total Care Tartar Protect Mouthwash
A Mouthwash for naturally whiter teeth when used twice a day, in addition to brushing, Listerine® Total Care Tartar Protect reduces the build-up of tartar to help prevent teeth stains and keep teeth naturally white.
FOR A MORE CONFIDENT SMILE USE LISTERINE® TOTAL CARE TARTAR PROTECT TWICE DAILY. IT IS CLINICALLY PROVEN WITH 6 BENEFITS: 12hr germ protection, Strengthens teeth, Helps prevent tartar, Helps prevent tartar, Gum protection, Freshens breath

pared to brushing alone. The great-tasting fresh burst flavour of this mouthwash leaves your mouth feeling clean and fresh.
Rinsing twice a day isn’t just a great way to keep your breath fresh. It’s the key to getting your whole mouth clean. The truth is that brushing alone only reaches 25% of your mouth. The power of the swish kills bacteria in your whole mouth, – teeth and gums. Research shows that Listerine Mouthwash kills oral bacteria within 30 seconds for a difference you will notice with continued use.

45 AED

8% OFFFeatured

Conditioner, Hair Care

Moringa-O Malunggay Smoothening, Nourishing, Anti-Frizz Herbal Conditioner With Argan Oil 200ml

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Moringa-O Malunggay Smoothening, Nourishing, Anti-Frizz Herbal Conditioner With Argan Oil 200ml

Moringa-O2 Anti-Frizz Conditioner with Argan Oil is a nourishing hair conditioner that combines nature’s powerful oils with patented encapsulation technology to provide a TRIPLE LAYERED CARE (TLC) effect. This holistic combination infuses hair with:

– TLC effects: deeper and faster nutrient absorption of the hair follicle for Extra Smoothening Extra Nourishing and Extra Frizz Protection. Our nourishing and smoothing conditioner helps restore moisture balance and revitalizes dry, frizzy strands, making your hair more manageable over time.

– UV Sun Protection

– Malunggay (Moringa), Olive & Omega oils anti-oxidants, vitamins A, C, D, E, B-complex, essential fatty acids, Omegas 6 and 9, calcium, and other minerals for healthier hair and scalp.

– Argan oil’s deeply moisturizing and nourishing properties

– With fruity & floral scent.

How to Use the Argan Oil Nourishing Conditioner

Apply Moringa-O2 Herbal Smoothening, Nourishing, and Anti-Frizz Conditioner with Argan Oil generously on wet hair. Massage from the scalp through the strand ends for 2-3 minutes. Rinse hair thoroughly.

For Best Results, follow the Moringa-O2 hair care system at least 3 times a week.

At least 30 minutes before bath, manage Moringa-O2 Hair, Scalp & Skin Therapy Oil onto the scalp until strands end.
Rinse scalp and hair with Moringa-o2 Herbal Smoothening, Nourishing, and Anti-Frizz Shampoo with Argan Oil.
Apply a generous amount of Moringa-O2 Herbal Smoothening, Nourishing, and Anti-Frizz Conditioner with Argan oil. Rinse off, Dry your hair.
Apply Moringa-O2 Herbal Hair Relaxing Serum ++ with Argan Oil on wet or dry hair.

60 AED

22% OFFFeatured

SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

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Highlights:

SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

Sofnfree Coritical Crème Relaxer is best suited for coarse hair and is enriched with Aloe Vera Milk. Aloe vera milk is specially added to ensure that the hair is well nourished and conditioned while relaxing and to ensure that scalp irritation is reduced. This cream gives you smooth, healthy hair and adds incredible shine to your hair.

For coarse hair
Works fast for silky, soft and super soft hair
Contains vitamin E and aloe vera milk
Helps soothe the scalp during the relaxation process
Ideal for healthy, straight hair

35 AED

7% OFFFeatured

Creams, Skin Care, Tubes

Fair and White Gold Brightening Exfoliating & Clarifying Cream 75ml

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Fair and White Gold Brightening Exfoliating & Clarifying Cream 75ml

AHA allows for quick and efficient absorption of actives from our premium GOLD skincare line, revealing skin’s radiance for a softer, brighter and more radiant face.

70 AED

17% OFFFeatured

Top-Gel MCA Cream 30gm

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Top-Gel MCA Cream 30gm

Top Gel Fast Action cream is made with a powerful blend of natural ingredients to help fight blemishes and oily skin. It also helps provide hydration and nutrients for a smoother, brighter complexion. Each 30g / 1oz bottle gives you the relief you need in a fast-acting, skin-nourishing formula

25 AED

14% OFFFeatured

Eveline Regenerating Hand Cream Avocado Hibiscus 50ml

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Eveline Regenerating Hand Cream Avocado Hibiscus 50ml

Eveline Regenerating Hand Cream Avocado Hibiscus
Deep hydration and beautiful smell

Making this hand cream specifically for dry hand skin, it gentles hands and hydrates them intensely as it rejuvenates and nourishes skin deeply.

The main ingredients of this cream are hibiscus extract which has high antioxidant properties.

Avocado oil that hydrates and nourishes the skin deeply, and almond oil that smooths and hydrates the skin.

Shea butter that accelerates the process of skin regeneration, features an aromatic scent of hibiscus avocado.

Intense hydration.
Suitable for dry skin.

It has a beautiful aromatic smell

30 AED

14% OFFFeatured

Silky Cool Shea Butter Moisturizing Cream 500ml

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Silky Cool Shea Butter Moisturizing Cream 500ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

GIFT SET

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8% OFFFeatured

Lotion, Skin Care

Medix 5.5 Junior Skin Polish + Chamomile Kids & Teens Moisturizing Lotion 400ml

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Medix 5.5 Junior Skin Polish + Chamomile Kids & Teens Moisturizing Lotion 400ml

120 AED

8% OFFFeatured

Queen Elisabeth Butter Hand and Body Lotion 400ml

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Queen Elisabeth Butter Hand and Body Lotion 400ml

A natural blend of cocoa butter and pure lanoline with a non-greasy moisturizing texture. Here’s introducing Queen Elisabeth Cocoa Butter Hand & Body Lotion, which helps protect your skin from the sun and is also excellent for skin that is over-exposed to the wind and sun. The Queen Elisabeth Cocoa Butter cream soothes and softens drily irritated chapped or skin burnt areas. It can also help relieve your stretched skin during and after pregnancy.

55 AED

20% OFFFeatured

Gift Sets, Skin Care, Sunscreen

Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml 12pieces

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Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml 12pieces

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

240 AED

13% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Hairfall Defense Anti-Dandruff Shampoo for Men 600ml

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Highlights:

Head & Shoulders Hairfall Defense Anti-Dandruff Shampoo for Men 600ml

Head & Shoulders shampoo, the modern man’s formula for dandruff-free hair, eliminates dry hair permanently, as it solves all hair problems to enjoy healthy hair free of shedding and completely free of dandruff. It also works to prevent the appearance of white hair and works to supply hair follicles with vitamins and beneficial elements that help it for strong growth. It also works to provide special care for your scalp and maintain it to leave your hair soft and refreshed with its triple action formula that protects and moisturizes your hair and scalp.

Benefits and Features:

It works to detangle
Fights dandruff and breakage 100%
It revitalizes and revitalizes the scalp
It strengthens hair and corrects growth naturally
Prevents the appearance of white hair and nourishes hair follicles
It nourishes your hair with vitamins and beneficial elements
Works to clean fat and visible impurities
Protects your hair from direct sun damage
It works to get rid of dandruff stuck to the scalp.

How to use:

Shake the bottle well before use, carefully massage your wet hair, and then rinse with water. Repeat the process as needed.

35 AED

25% OFFFeatured

Shower Gel, Skin Care

Piment Doux Lightening Lotion 60ml

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Highlights:

Piment Doux Lightening Lotion 60ml

Piment Doux 24 hours Lightening Lotion

This cleanser helps the skin to get rid of dead cells and all impurities. Brightening, eliminates pimples and black spots. Makes the complexion clear and even.

30 AED

29% OFFFeatured

ORS Olive Oil Built-In Protection No-Lye Hair Relaxer Extra Strength

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ORS Olive Oil Built-In Protection No-Lye Hair Relaxer Extra Strength

The ORS Olive Oil Built-In Protection No-Lye Hair Relaxer system infuses hair with moisturizing olive oil and natural herbs to help to protect the hair from damage during processing. The result is smoother, softer, stronger hair with impeccable Add Shine.

Key Features

Quality, healthy-looking relaxed hair.

Leaves hair softer and more manageable. Recommended Use

As a conditioning relaxer treatment

25 AED

10% OFFFeatured