Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Chandni Whitening Cream For Mens 20gm

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Chandni Whitening Cream For Mens 20gm

Chandni Whitening Cream For Men is specially formulated to help improve skin brightness and reduce the appearance of dark spots, dullness, and uneven skin tone. Designed for men’s skin, this cream supports a clearer, fresher, and more even-looking complexion with regular use. Its lightweight texture absorbs easily, making it suitable for daily skincare routines.

25 AED

25% OFFFeatured

Gold Skin Clarifying Soap with Argan Oil 180g

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Gold Skin Clarifying Soap with Argan Oil 180g

GOLD SKIN Clarifying Soap with Argan Oil deeply cleans the skin while removing dead cells and other imperfections. Its cleansing base enriched with Argan oil helps lighten the complexion evenly, moisturizes and gives to the skin nourishing, toning and anti-aging properties. Prevented from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Moisturises and cleans the epidermis.

Removes dead cells and other imperfections.

Softens the epidermis and gets it supple.

Helps brighten the complexion.

Provides the skin with nourishing, toning and anti-aging properties.

How to use

Lather the soap and apply the foam onto the face and body.

Rinse thoroughly and gently dry the skin.

For optimal and prolonged action, apply Clarifying Milk or Clarifying Cream GOLD SKIN.

15 AED

17% OFFFeatured

Dr Rashel Collagen Essence Elasticity & Firming Spray 160ml

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Dr Rashel Collagen Essence Elasticity & Firming Spray 160ml

Oil-free,Mild Skin-friendly,Soothes, elasticity and firm skin,,A refreshing, light spray

Benefits：

Collagen essence spray contains pure collagen and elastin to enhance moisture levels, hydrates, and recovers loss of firmness and elasticity. Even color tone, oxygenates and stimulates natural skin collagen production. The easy-to-use spray offers instant soothing refreshment and creates a softer skin texture.

Skincare tip:

Suitable for use as a makeup setting spray or for freshening top-ups throughout the day, or for men as a natural clean aftershave Use anytime throughout the day for an extra boost of hydration!

Application:

Hold upright; do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin in a fine mist. Leave on for 2 to 3 minutes, and then gently pat dry.

Warning：

For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water. If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

8% OFFFeatured

Shower Gel, Skin Care

K Brothers Papaya Lightening Shower Bath 2000ml

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K Brothers Carrot Shower Bath 2000ml

K.BROTHERS Papaya lightening shower cream is highly concentrated quality shower cream made of the vitamin c and Papaya extract known to boast skin radiance,which have the efficiency for natural lightening and glowing complexion such as removing pimples anti-spots, anti-wrinkles and anti-oxidant activities.It’s fruity extracts which are excellent sources of brightening.

120 AED

18% OFFFeatured

Belle Vie Avocat Soap Clarifying Exfoliating 670g

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Belle Vie Avocat Soap Clarifying Exfoliating 670g

Belle Vie Avocat Soap is an exfoliating and clarifying soap that deeply cleanses and nourishes the skin. Blended with natural ingredients, it gently removes impurities and dead skin cells, leaving your skin feeling fresh and revitalized. Its rich lather and uplifting scent provides a luxurious pampering experience, and its mild formula is suitable for all skin types. Suitable for daily use, Belle Vie Avocat Soap is the perfect way to achieve a glowing complexion.

45 AED

10% OFFFeatured

ActiveX Ocean Blue Foamy Slime Deep Cleansing & Exfoliating Face & Body Scrub 800gm

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ActiveX Ocean Blue Foamy Slime Deep Cleansing & Exfoliating Face & Body Scrub 800gm

Refresh, Exfoliate & Reveal Smoother-Looking Skin

Transform your shower routine with ActiveX Foamy Slime Scrub, a unique face and body exfoliating scrub that creates a rich foamy lather while gently polishing away surface impurities. Designed to combine cleansing and exfoliation in one step, this innovative scrub helps leave skin feeling smoother, refreshed and revitalized after every use.

Available in three refreshing variants — Ocean Blue, Passion Fruit and Fresh Mango — for an enjoyable spa-like cleansing experience at home.

Why You’ll Love It

Dual-action cleansing and exfoliation
Creates a rich foamy lather upon contact with water
Helps remove dirt, excess oil, and surface impurities
Leaves skin feeling smoother and refreshed
Suitable for face and body use
Large 800g value size
Ideal for weekly exfoliation routines
Refreshing fragrance options for an uplifting shower experience

45 AED

Creams, Skin Care, Tubes

Elixir Light Cream Tube 70g

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Elixir Light Cream Tube 70g

Elixir Light Tube Cream Is A Skincare Product That Is Designed To Provide Deep Hydration To The Skin While Also Helping To Reduce The Appearance Of Fine Lines And Wrinkles. It Contains A Blend Of Natural Ingredients, Such As Hyaluronic Acid And Collagen, Which Help To Nourish And Hydrate The Skin, Leaving It Feeling Soft And Smooth. This Cream Is Lightweight And Non-Greasy, Making It Perfect For Those Who Want To Achieve A Youthful And Radiant Complexion.

30 AED

22% OFFFeatured

Vaseline Hijab Bright Omega Night Renew Nourishing Serum 3X Omega-3+ Collagen 180ml

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Highlights:

Vaseline Hijab Bright Omega Night Renew Nourishing Serum 3X Omega-3+ Collagen 180ml

Vaseline Hijab Bright Nourishing Body Serum Omega Night Renew Relaxing Perfume Hyaluron Collagen 180ml
Brightening Body Serum with 10x Niacinamide – skin becomes brighter and more radiant. Moisturizing Serum that nourishes skin and makes it feel supple with 3x Omega-3 fatty acids and Marine Collagen.
1. 3% Super Niacinamde Complex Serum: untuk 10x kekuatan mencerahkan dan 10x perlindungan kulit glowing
2. 4D Hyaluronic Acid: 1000x kekuatan menghidrasi kulit hingga ke lapisan terdalam epidermis
3. 3x Omega-3 Fatty Acids: memperbaiki tekstur kulit agar lebih halus
4. Hydrolized Marine Collagen: kulit lebih lembap dan terasa lebih kenyal

35 AED

13% OFFFeatured

Malika Hyaluronic Acid 2% + B5 Pure Hyaluronic Acid Serum 30ml

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Highlights:

Malika Hyaluronic Acid 2% + B5 Pure Hyaluronic Acid Serum 30ml

Say goodbye to dry, tight skin. Malika Hyaluronic Acid 2% + B5 Serum is a pure hyaluronic acid serum and water based moisturizer for face that delivers intense, lasting hydration deep into the skin. Inspired by korean skin care and k beauty rituals, this glass skin formula plumps, smooths, and restores your skin’s natural moisture barrier — all in one lightweight step.

Instant Deep Hydration: Powered by hyaluronic acid — nature’s most powerful moisture magnet — this hydrating serum attracts and locks in moisture at multiple skin layers, delivering instant hydration that leaves skin visibly plump, soft, and supple. No more dry patches, tight feeling, or dull complexion.

Hyaluronic Acid 2% + Vitamin B5: A potent hyaluronic acid serum for face enhanced with b5 (Panthenol) — a skin-repairing vitamin that boosts moisture retention, soothes irritation, and accelerates skin barrier recovery. This peptides serum for face-compatible formula works synergistically with your entire routine.

Anti-Aging & Wrinkle Smoothing: Hydration is the foundation of youthful skin — and this serum for face delivers exactly that. By keeping skin deeply moisturized, it visibly reduces fine lines, improves elasticity, and supports collagen production for a firmer, more age-defying appearance.

Lightweight & Non-Comedogenic: This face serum absorbs instantly without any greasy or sticky residue — making it one of the best facial skin care products for oily, acne-prone, and combination skin. Fragrance-free and gentle enough for daily use, morning and night.

How to Use: Apply a few drops of this Hyaluronic acid serum to damp skin after cleansing — gently press in until absorbed. Follow with moisturizer and SPF in the morning. Layer with other serum actives like Vitamin C or niacinamide for a complete korean skin care routine.

35 AED

7% OFFFeatured

Gluta Gold Half Cast 24k Gold Lightening Face & Body Cream 500gm

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Highlights:

Gluta Gold Half Cast 24k Gold Lightening Face & Body Cream 500gm

Unlock Your Radiant Glow with Gluta Gold Half Cast: The Ultimate Skin Transformation!

Are you dreaming of a flawless, even-toned, and luminous complexion? Discover the magic of Gluta Gold Half Cast Face & Body Cream, the advanced formula specifically engineered to give your skin the luxurious care it deserves.

Why Choose Gluta Gold Half Cast?

Experience the perfect synergy of nature and science. Infused with high-potency Alpha Arbutin and Glutathione, this cream penetrates deep into the skin layers to target dark spots, hyperpigmentation, and dullness, revealing a brighter and more youthful version of you.

Key Features You’ll Love:

Intensive Brightening (7-Day Action): Experience visible results in just one week! Our unique formula is designed for fast-acting skin rejuvenation and texture refinement.
Dual-Action Versatility: Simplify your routine! This gentle yet powerful cream is safe for your face and highly effective for stubborn dark areas on the body like elbows, knees, and knuckles.
Organic & Safe Ingredients: We prioritize your skin’s health. Using organic extracts, we provide a safe alternative to harsh chemicals, ensuring a natural-looking glow without irritation.
Deep Hydration & Protection: More than just a whitener—this cream is packed with essential vitamins that lock in moisture, leaving your skin velvety soft and protected against environmental stressors.

How to Achieve the “Golden” Glow?

For the best results, apply a generous amount to clean, dry skin twice daily (morning and night). Massage in circular motions until fully absorbed. Pro Tip: Always pair with a high-SPF sunscreen during the day to protect your progress and maintain your radiant finish.

Join the Glow Revolution!

Don’t just hide imperfections—transform your skin. Gluta Gold Half Cast is more than a beauty product; it’s your daily boost of confidence in a jar.

Highlights

Intensive brightening for face and body, showing visible results in just 7 days.
Enriched with Alpha Arbutin and Glutathione to target dark spots and hyperpigmentation.
Provides deep hydration and skin repair with SPF 50 protection.

65 AED

PRODUCTS ON SALES

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13% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Argan Massage Oil 120ml

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Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Cherry Blossom Deodorant 65gm

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Highlights:

Lady Speed Stick Cherry Blossom Deodorant 65gm

Lady Speed Stick Antiperspirant Deodorant, Fresh Essence Cherry Blossom, helps you feel forever fresh with 48 hour protection and a burst of vibrant fragrance.

How to use:

Apply to underarms only.

25 AED

17% OFFFeatured

Piment Doux Concentrate Classic Lightening Cream Tube 50gm

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Highlights:

Piment Doux Concentrate Classic Lightening Face Cream 20gm

Piment Doux is a concentrated that help eliminated skin imperfection. It is a regulator as well as a perfectionist which participate effectively in the renewal of dead layers. It brightens the skin immediately and assures a lengthily and durable protection.

25 AED

38% OFFFeatured

Medimix Oil Clear Face Wash 100ml

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Highlights:

Medimix Oil Clear Face Wash 100ml

The new Fast Acting Ayurvedic face wash range from Medimix has been expertly crafted to give your skin the natural care it deserves, and help you get SkinFit. Our Oil Clear Face Wash has the goodness of Ayurveda to take care of oily skin with the best of ingredients found in nature. Besan is the age-old home remedy to expel excess oil from skin. Together with the goodness of Honey, it helps maintain the perfect oil balance, so that your skin always looks fresh.

25 AED

13% OFFFeatured

Face Wash, Scrubs, Skin Care

Fair and White Gold Sugar Exfoliator Gentle Face Scrub 75ml

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Fair and White Gold Sugar Exfoliator Gentle Face Scrub 75ml

Enriched with sugar, its melting texture gently exfoliates the face to remove dead cells and impurities. Deliciously fragrant, it reveals the radiance and purity of the complexion

65 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 10.13 Platinum Sandy Blond 100ml

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Bolony Hair Color Cream 10.13 Platinum Sandy Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Eye Cream For Dark Circle

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Highlights:

Arena Gold Eye Cream For Dark Circle

Helps reduce the appearance of dark circles and puffiness

Supports smoother-looking skin around the eyes

Enriched with collagen and berry extracts

Provides deep hydration to the delicate eye area

Lightweight, fast-absorbing formula

Suitable for all skin types

How to use?

ArenaGold Eye Cream helps improve the appearance of dark circles and puffiness while hydrating the delicate under-eye area. Enriched with collagen and berry extracts, it leaves skin feeling smoother, refreshed, and revitalized. Suitable for all skin types.

30 AED

3% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml

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Highlights:

Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml (1.35 fl oz)

Experience the transformative power of Topicrem MELA Anti-Dark Spot Gentle Peeling Night Cream 40ml (1.35 fl oz), designed specifically for those seeking to illuminate and even out their complexion. This luxurious night cream is ideal for all skin types struggling with dark spots and uneven skin tone. Its velvety texture glides effortlessly across the skin, leaving a subtle, comforting fragrance that soothes the senses. Thanks to its unique formulation, this cream offers both immediate and long-term benefits, revealing a radiant and smoother complexion over time. Enriched with the brightening power of niacinamide, it helps to diminish the appearance of dark spots while promoting an even skin tone. Glycolic acid, known for its gentle exfoliating properties, works overnight to refine skin texture and unveil a fresher look by morning. Additionally, the nourishing properties of shea butter ensure that the skin remains hydrated and supple, providing a protective barrier against environmental stressors. With consistent use, you’ll notice a more luminous and youthful appearance, as this night cream works its magic while you rest. Let your skin indulge in the elegance of Topicrem MELA, where each application feels like a calming ritual, promising a brighter tomorrow.

145 AED

4% OFFFeatured

Skin Care, Spot Corrector

AXIS-Y Spot The Difference Blemish Treatment 15ml

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Highlights:

AXIS-Y Spot The Difference Blemish Treatment 15ml

Formulated for acne-prone, oily and sensitive skin, Spot The Difference Blemish Treatment provides effective relief from breakouts and blemishes. This light gel is also infused with hydrating Ceramide capsules to help restore the skin barrier.

*Alcohol-free

As a community-focused brand, we often come across stories from our community from people who struggle with self-confidence due to skin concerns they have. Daily life stress along with environmental stressors like air pollution, overly humid or dry environments, and more harm our skin’s barrier function. This makes skin problems, especially acne, more common and more difficult to recover from. Inspired by these concerns from our community, and after careful formulation and countless testing, we’ve been able to create a product focusing on a “spot treatment” for affected areas. AXIS-Y Spot the Difference Blemish Treatment is designed to provide quick relief and noticeable results and will ensure that with every drop, you can truly spot the difference.

115 AED

10% OFFFeatured

Alattar Natural Argan Hair Oil 400ml

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Highlights:

Alattar Natural Argan Hair Oil 400ml

Are you looking for a natural oil that will give your hair health, shine, and comprehensive protection?

Natural Argan Oil from Al Attar is the perfect solution for healthy, shiny hair. Its formula is rich in vitamin E and fatty acids that nourish your hair from root to tip, providing deep hydration and protecting it from damage and breakage.

Do you want an oil that will strengthen your hair, reduce dandruff, and protect it from the heat of styling tools?

Definitely! This oil nourishes and strengthens your hair from within, moisturizing the scalp to reduce annoying dandruff. It also forms a protective layer on your hair, shielding it from the damaging heat of daily styling tools.

Are you looking for an oil that will treat split ends, reduce hair loss, lengthen your hair, and strengthen follicles to give you a healthy shine?

Argan Oil from Al Attar treats split ends, reduces hair loss, and promotes hair growth, making it longer and stronger. You’ll notice how it gives your hair a natural shine and a soft texture, leaving it feeling vibrant and thick.

Benefits and Features:

Provides your hair with the essential elements for healthy growth and noticeable strength.

Effectively moisturizes the scalp, helping to eliminate dandruff.

Forms a protective barrier against heat damage caused by styling.

Adds an attractive shine to your hair and highlights its vitality.

Helps repair split ends and reduce hair loss.

Supports healthy hair growth and strengthens hair follicles from the roots.

How to use:

Apply an appropriate amount of oil to the hair.

Massage into your scalp with your hands for a minute to ensure absorption.

Leave the oil on your hair for an hour.

Wash your hair as usual with shampoo and conditioner.

Warnings:

For external use only.

Keep out of reach of children.

Store in a cool, dry place, away from direct heat and sunlight.

45 AED

17% OFFFeatured

Difeel Jamaican Black Castor Hot Oil Treatment 210ml

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Highlights:

Difeel Jamaican Black Castor Hot Oil Treatment 210ml

Jamaican Black Castor Hot Oil Treatment for Hair

Difeel Jamaican Black Castor Oil Hot Oil Treatment starts at your scalp and strengthens hair roots. .

Black Castor Oil Hot Hair Oil Treatment

Highlights:

Jaune D’œuf Treating and clarifying Shower Gel 450ml

Jaune D’œuf Shower Gel rich in essential nutrients is an excellent active ingredient for cleansing and clarifying the skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Use once or twice a day, morning and evening on damp skin, focusing on rough areas (elbows, knees, heels) then rinse thoroughly.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes

40 AED

7% OFFFeatured

Hair Care, Hair Cream

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-2 Straightening Cream 1000ml

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Highlights:

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-2 Straightening Cream 1000ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.

650 AED