Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Gluta Gold Vitamin C Whitening Essential Lotion 500ml

Lotion, Skin Care

Gluta Gold Vitamin C Whitening Essential Lotion 500ml

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Gluta Gold Vitamin C Whitening Essential Lotion 500ml

The gentle nourishing ingredients complex of this kojic acid and glutathione, makes it the perfect choice for you whether you have a dry, oily or sensitive complexion, this milk is all you need to acquire a smooth silky soft skin; forget about spots, pimple and blemishes once for all. Your radiant, youthful, soft skin will be hard to resist. Contains: Arbutin, Glutathione, Vitamin E & Kojic Acid. Results within the first week of use.

40 AED

14% OFFFeatured

Bravia Concentrated Milk 60ml

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Bravia Concentrated Milk 60ml

Bravia condensed milk gives your skin a clear, uniform and spot-free complexion. Thanks to its concentrated formula, your skin becomes healthy and luminous.

30 AED

20% OFFFeatured

RDL Babyface Facial Cleanser Kalamansi 250ml

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RDL Babyface Facial Cleanser Kalamansi 250ml

It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads. It also moisturizes your skin with Kalamansi Extract to keep it soft, smooth and supple

20 AED

Clear Therapy + 10 Days Tube Cream with Carrot Oil 50g

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Clear Therapy + 10 Days Tube Cream with Carrot Oil 50g

CT+ Cream is active against acute dermatitis: eczema, psoriasis, pruigo, local inflammatory and allergic reactions. It stimulates the cutaneous system bringing the skin to its normal physiological condition.

25 AED

Spot Corrector, Skin Care

Bronz Tone Maxi Tone Effect Black Spot Corrector 30ml

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Bronz Tone Maxi Tone Effect Black Spot Corrector 30ml.Introducing Bronz Tone Black Spot Corrector Jar Cream! This luxurious cream helps to reduce the appearance of unwanted spots and provide a pleasant bronze tone to your skin. Formulated with honey, cocoa butter, and UV protection, it helps to moisturize and protect your skin while giving it a radiant, healthy glow. Use this cream as part of the complete Bronz Tone product range for best results.

25 AED

5% OFFFeatured

EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

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EOS Shea Better Cashmere Whipped Oil Butter Creme De Pistachio 340gm

Leaping Bunny®; Cruelty Free

This luxuriously whipped, skin barrier-strengthening body butter delivers 72-hour moisture and cashmere smooth skin.

Other ingredients

Water/eau, cocos nucifera (coconut) oil, glycerin, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, fragrance/parfum, glyceryl stearate se, cetyl alcohol, petrolatum, palmitic acid, dimethicone, stearic acid, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) oil, argania spinosa kernel oil, hydrogenated vegetable oil, glyceryl stearate, peg-100 stearate, phenoxyethanol, carbomer, caprylyl glycol, hexylene glycol, disodium edta, acrylates/c10-30 alkyl acrylate crosspolymer, sodium hydroxide, tocopheryl acetate, myrístic acid, citric acid, benzaldehyde, benzyl salicylate, coumarin, hydroxycitronellal, trimethylcyclopentenyl methylisopentenol, vanillin.

Made in USA with global materials.

95 AED

31% OFFFeatured

Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

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Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

The aloe vera Soap offers a twofold efficacy: it rubs impurities responsible for dull complexions and cares for your epidermis while preserving the skin’s natural balance. This skincare contains aloe vera well known for its soothing, moisturizing and protective properties. Suitable for all skin

45 AED

25% OFFFeatured

Silka Papaya Whitening Pearl Cream 6gm

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Silka Papaya Whitening Pearl Cream 6gm

Gently hides dark spots and blemishes by providing an even pearly white matte finish Contains Papaya Enzyme and Vitamin B3 to help erase unwanted blemishes and whiten your skin from within. Use it regularly for visibly fairer and younger looking skin Use it regularly for visibly fairer and younger looking skin.

15 AED

3% OFFFeatured

Shower Gel, Skin Care

Lemon Glow Ultimate Nourishing Body Wash 750ml

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Lemon Glow Ultimate Nourishing Body Wash 750ml

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Nourishing Body Wash is a gentle body wash formulated to help visibly brighten the skin while washing away dirt, excess oil, and daily impurities. It helps improve the appearance of uneven skin tone and dullness, leaving skin feeling fresh, clean, and comfortable after every shower.

Its moisturizing formula helps maintain skin’s natural hydration while supporting a smoother, healthier-looking complexion. With continued use, skin appears clearer, more even-toned, and naturally radiant, making it the perfect first step in your Lemon Glow body care routine.

680 AED

7% OFFFeatured

Eye & Lip Care, Skin Care

Trimay Lacto Amino Age Resistance Eye Cream 20ml

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Highlights:

Trimay Lacto Amino Age Resistance Eye Cream 20ml

Trimay Lacto Amino Age Resistance Eye Cream intensely nourishes and slows the aging process of the delicate skin around the eyes, maintains firmness and elasticity, improves barrier functions, eliminates dryness and brightens pigmentation.

The product strengthens the extra cellular matrix and stimulates collagen synthesis, thus reducing fine wrinkles and preventing their appearance, keeping the skin around the eyes firm, smooth and radiant.

The basis of the formula is probiotics ? 81.2% lactobacillus ferment, which normalizes the balance of skin microflora, prevents the appearance of wrinkles and pigmentation spots, has anti-inflammatory and antibacterial properties, normalizes melanin production and protects against negative external factors, keeping the skin velvety and smooth.

65 AED

PRODUCTS ON SALES

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18% OFF

Diamond White Super Treating & Lightening Lotion 300ml

Lotion, Skin Care

Diamond White Lightening Lotion 300ml

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Diamond White Lightening Lotion 300ml

Diamond White super-treating beauty milk is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

Application

Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.

Precautions

If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.

45 AED

20% OFFFeatured

Edge Control, Hair Care

Lustors Pink Shea Butter Coconut Oil Edge Smoother Gel 57gm

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Highlights:

Lustors Pink Shea Butter Coconut Oil Edge Smoother Gel 57gm

Long-lasting strong hold and shine • Smooths edges without causing breakage • Lightweight formula with penetrating moisture and shine • Enriched with shea butter, coconut oil, argan oil and castor oil

40 AED

15% OFFFeatured

Queen Helene Cocoa Butter Hand and Body Lotion 946ml

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Queen Helene Cocoa Butter Hand and Body Lotion 946ml

This luxuriously rich, non-greasy lotion blends cocoa butter and pure lanolin to quench and relieve moisture-starved skin. Protects against the drying effects of sun and wind; helps diminish the appearance of wrinkles; and soothes the discomforts associated with stretched skin during and after pregnancy. Soothes and Softens. Extremely Dry Skin.

55 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Skin Therapy Oil 150ml

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Palmer’s, Cocoa Butter Formula with Vitamin E, Skin Therapy Oil 150ml

Cetesomate-E® Complex is an integral component of our unique Rapidermal Absorption Système®. The Rapidermal Absorption Système allows for optimal delivery of the powerful ingredients to deliver targeted skin benefits.

Palmer’s Cocoa Butter Formula Skin Therapy Oil is formulated with an exclusive blend of Pure Argan Oil, Natural Oils, Cetesomate-E® Complex and Vitamin E. Our lightweight formula helps improve the appearance of scars, stretch marks, dry, damaged skin, uneven skin and aging skin. Rich in essential fatty acids, vitamins and antioxidants for all over skin perfecting benefits.

After 8 Weeks*

93% saw a reduction in the appearance of scars.

92% saw an improvement in the appearance of stretch marks.

*Based on responses in an 8 week home user trial by 200 female panelists.

Suggested use

Gently massage into affected area 3 times daily or as often as desired.

95 AED

8% OFFFeatured

Hair Care, Hair Treatment, Shampoo

Skin Doctor Argan Shampoo 500ml

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Skin Doctor Argan Shampoo 500ml

Extra hydrating hair thickening shampoo that enhances the shine and softness of the hair and reduce its fall.

Skin Doctor Argan Shampoo has been developed with rich ingredients of Argan Oil with moisturizing and softening properties to enhance the shine and softness of the hair and increase its vitality and reduce its fall. It also maintains the natural balance of hair components for a healthy and vibrant appearance throughout the day.

How to use:

Apply Skin Doctor shampoo on wet hair and massage gently. Leave for 3 minutes then rinse well with water.

55 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Shivanya Skin Whitening Beauty Cream White 30gm

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Shivanya Skin Whitening Beauty Cream White 30gm

Skin-lightening products are products used to achieve lighter skin tones. This practice is prevalent in communities of color around the world. These skin lightening products contain toxic ingredients such as hydroquinone, lead, steroids, or mercury. These ingredients can have long term effects such as skin thinning, discoloration, organ failure, and other severe health complications. These risks are present even in low quantities of these products. It is important to prioritize health and embrace your natural skin tone.

This particular product falls within the category of skin lightening products and should not be used in any quantity to ensure safety and preservation of health.

20 AED

20% OFFFeatured

Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

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Mekako Prestige 15Plus Exfoliating & Lightening Soap 200gm

Reveal a glowing radiance with this exfoliating soap formulated to make your skin smoother, fresher and clearer after every wash! Loaded with 100% natural and eco-friendly Apricot Seed Powder, this soap effectively sloughs away dull skin, revealing a radiant complexion.

Its scrubbing action removes dead skin cells charged with brown melanin to unveil a radiant tone and a smoother, more refined texture. Skin.

20 AED

20% OFFFeatured

Every Strand Shea & Coconut Oil Deep Moisture Hair Masque 425gm

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Every Strand Shea & Coconut Oil Deep Moisture Hair Masque 425gm

Every Strand Shea & Coconut Oil Deep Moisture Hair Masque is essential for obtaining silky, shiny and seductive hair. The rich and creamy blend of Shea Butter & Coconut Oil repairs damage caused by heat from styling tools, coloring, perming and other chemicals. For all hair types
Damage control for all hair types
Absorbs quickly
Hydrates hair
Repairs damage
For all hair types
No Parabens

60 AED

11% OFFFeatured

Mask, Shampoo, Skin Care

Shea Moisture Raw Shea Butter Deep Moisturizing Masque 326ml

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Shea Moisture Raw Shea Butter Deep Moisturizing Masque 326ml

The Raw Shea Butter Deep Moisturizing collection, enriched with a unique Raw Shea Butter blend, satisfies your thirsty curls’ and coils’ needs, achieving an incredible healthy-looking, soft mane straight out of the shower!

This ultra-hydrating treatment also features Sea Kelp and Argan Oil to deeply condition dry hair while restoring natural lipids and delivering 6X** more moisture, creating an ideal environment for curls to thrive. Perfect for those transitioning from chemically treated to natural hair.

40 AED

36% OFFFeatured

Lotion, Tubes, Skin Care

Melano Papayatone Whitening Lotion

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Melano Papayatone Whitening Lotion

Melano PapayaTone Brightening Gel With Papaya 40gm

Papaya Tone gel to lighten the skin with papaya extract, vitamin C and vitamin E, 40 grams.

The formula has a light texture to lighten the skin, including melasma, pigmentation, and dark spots

It helps unify skin tone to obtain healthy and elastic skin

It helps increase skin hydration to obtain soft and elastic skin

35 AED

GIFT SET

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8% OFFFeatured

Hair Care, Hair Gel & Spray

Sunny Isle Just for Wig, Weave, Braid & Extensions Bond Release Spray 118ml

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Sunny Isle Just for Wig, Weave, Braid & Extensions Bond Release Spray 118ml

Sunny Isle bond release hair Spray is an alcohol-free hairspray, texture Spray and leave in conditioner Spray for Wig, Weave, Braid, and extensions. This gentle yet effective formula loosens glues, pastes, and sprays for securing hair pieces, full lace wigs, lace front wigs, and weaves

Features & Benefits:

Gently loosens glues, pastes, and sprays for securing hair pieces, full lace wigs, lace front wigs, and weaves

Infused with Sunny Isle Jamaican Black Castor Oil

Quickly releases water-based adhesives to help minimize damage to edges

Hydrating and gentle on skin

Bond Release hair mist can also be used as a hairspray for Men.

60 AED

25% OFFFeatured

Citro Clear Soap with Lamon extract 190g

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Citro Clear Soap with Lamon extract 190g.

Citroclear · Anti-dark spot exfoliating soap with lemon extracts fast action 7 days. Anti-dark spot exfoliating soap with lemon extracts fast action 7 days.

Skin whitening accelerator the Citro clear Soap based on lemon extract

Fight against acne and oily skin problem. Citroclear clarifies skin tone and brightens.its colour while proving smoothness and healthy look.

Citro clear Soap, is a miracle working oil that is formulated from the best plants extracts that instantly clears out uneven skin tone, Stretch marks, pigmentation, anti scar, excellent on stubborn jointed areas like the knuckles, elbows, knees, ankles and feet. … It is very safe and suitable for all skin

15 AED

11% OFFFeatured

CeraVe Healing Ointment 10g Twin Pack

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Highlights:

CeraVe Healing Ointment 10g Twin Pack

Skin Protectant Protects and soothes dry, cracked and chafed skin with a silky, lightweight formula that contains hyaluronic acid for added moisture
HYDRATING OINTMENT Suitable for use as an occlusive balm on extra-dry areas on the entire body, face, and even on dry, cracked hands
ESSENTIAL CERAMIDES Formulated with three essential ceramides (1, 3, 6-II) that help restore and maintain its natural protective barrier
Non-Greasy Feel & Won’t Clog Pores Lanolin free to avoid skin irritation caused by lanolin
Nea Seal Of Acceptance Accepted by the National Eczema Association

120 AED

10% OFFFeatured

Yong Chin Shower Salt Scrub with Milk 450gm

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Highlights:

Yong Chin Shower Salt Scrub with Milk 450gm

Gently exfoliates, renews, and brightens for radiant, nourished skin.

YC Shower Salt Scrub with Milk Extract is a unique product that aids in the removal of old skin cells and promotes the rejuvenation of new cells. Its special formulation helps even out skin tone, reduce blemishes and dark spots, while naturally enhancing the skin’s whitening process. With a delicate texture and a combination of natural salt, milk protein, and vitmain complex, this shower salt scrub leaves your skin glowing, healthy, smooth, and moisturized.

How to use: During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

9% OFFFeatured

Conditioner, Hair Care, Shampoo

Queeny Cazara Batana Oil Shampoo & Conditioner Set

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Highlights:

Queeny Cazara Batana Oil Shampoo & Conditioner Set

Queeny Cazara and Batana Oil hair care sets provide deep hydration, strengthen hair, reduce frizz, and support hair growth using natural oils like Batana, Argan, Coconut, and Olive.

Highlights

Hydration and conditioning: Coconut and olive oils nourish hair, preventing dryness and breakage Frizz reduction: Argan oil smoothes hair strands for sleek, manageable hair Strengthening and shine: The combination of oils adds natural gloss and strengthens hair strands

100 AED

10% OFFFeatured

Fruit of the Wokali Illuminating and Beautifying Body Scrub with Rose Extract 600gm

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Highlights:

Fruit of the Wokali Illuminating and Beautifying Body Scrub with Rose Extract 600gm

Fruit of the Wokali Pink Dream Natural Sherbet Scrub (Pink Dream Body Scrub and Sweet Cream)

Product type: “Sherbet” type body scrub / Illuminating and beautifying treatment

Main ingredients:

Rose Extract: An exclusive blend rich in antioxidants that beautifies the skin and helps fight the signs of skin fatigue.
Vitamin C: Acts as a powerful natural brightener that evens out skin tone and brings clarity to the face and body.
Sugar: A natural mechanical exfoliant that gently removes impurities and dead skin cells.
Sweet Cream: Emollient base that guarantees deep hydration and a silky texture during application.

Main benefits:

Reveals Radiant Skin: Effectively eliminates dullness and dryness, transforming rough skin into a soft, smooth, and renewed surface.
Nutrition and Balance: Its advanced formula nourishes the skin layers while balancing hydration, preventing the loss of natural moisture.
“Juicy” Hydration: Provides a feeling of freshness and lasting moisture that leaves the skin looking healthy and vital.
Restoring Radiance: Thanks to Vitamin C, it helps to restore lost luminosity, ideal for skin that needs a boost of vitality.
Stimulation of Circulation: The massage with the sugar grains boosts blood flow to the surface of the skin, promoting firmness and regeneration.

45 AED

10% OFFFeatured

OGX Anti-Breakage+ Keratin Oil Shampoo 385ml

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Highlights:

OGX Anti-Breakage+ Keratin Oil Shampoo 385ml

Transform overtaxed hair into strong, smooth and glossy locks with the OGX Anti-Breakage+ collection of fortifying haircare. Enriched with Keratin oil, the strengthening formulas tend to brittle hair damaged by excessive heat, chemical processes or general wear and tear.

The first step to your daily hair routine, the Anti-Breakage+ Keratin Oil Shampoo cleanses the scalp and hair and removes impurities, while quenching thirsty strands, taming frizz and reinforcing weak hair.

Keratin molecules bond to the rough edges of the hair fibre and seal the cuticle while also boosting resistance to splitting. Formulated to minimise static and tame frizz for a more manageable mane, this shampoo arms your locks stronger, smoother, silkier and shinier.

Ideal for damaged, over-processed hair types.

45 AED

10% OFFFeatured

Gift Sets, Lotion, Skin Care

Makari Naturalle Carotonic Extreme Glow Renewing Body Lotion 500ml

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Highlights:

Makari Naturalle Carotonic Extreme Glow Renewing Body Lotion 500ml

They say good things come in small packages, yet this product is the exception. This powerhouse 500 mL lotion fades blemishes, scars, and hyperpigmentation. A botanical rich formula, the Extreme Glow Renewing Body Lotion works to balance oil levels to promote clear, radiant, and healthy skin.

Recommended for combination, oily and acne-prone skin types.

Apply morning and night all over body
Add extra hydration with Bebe Oil or Extreme Argan & Carrot Botanical Body Oil or Carotonic Extreme Body Glycerin
Do not apply on face and neck

450 AED

31% OFFFeatured

Eveline Concentrated Retinol Rejuvenation Serum 18ml

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Highlights:

Eveline Concentrated Retinol Rejuvenation Serum 18ml
The Renewing Serum from the Concentrated Formula series combines powerful ingredients to combat the signs of aging.
This serum hydrates and restores skin’s vitality.
It contains 0.2% Retinol, which slows the effects of time and reduces the signs of aging.
It firms the skin, reduces wrinkles, and smooths fine and deep lines.
Ceramides contribute to a visibly improved skin texture by deeply nourishing and rejuvenating its structure.
- Skin Firming
- Deep Hydration
- Wrinkle Reduction
- Improved Skin Texture
- Deeply Nourishes the Skin
- Promotes Skin Regeneration
Ingredients:
Aqua (Water), Glycerin, Caprylic/Capric Triglyceride, Ethylhexyl Stearate, Isopropyl Palmitate, Tripelargonin, Propanediol, Squalane, Retinol, Retinyl Palmitate, Butyrospermum Parkii Butter, Pullulan, Ceramide AP, Ceramide NP, Ceramide EOP, Hydrolyzed Rhodophyceae Extract, Sodium Hyaluronate, Sea Water, Tocopheryl Acetate, Tocopherol, Betaine, Ascorbic Acid, Phytosphingosine, Ascorbyl Palmitate, Sodium Lauroyl Lactylate, Hydroxypropyl Cyclodextrin, Lauryl Glucoside, Phenoxyethanol, Hydroxyacetophenone, Ethylhexylglycerin, PEG-8, Pentaerythrityl Distearate, Polyglyceryl-2 Dipolyhydroxystearate, Potassium Cetyl Phosphate, Sodium Carbomer, Carbomer, Xanthan Gum, Cholesterol, Disodium EDTA, Citric Acid, Parfum (Fragrance).

45 AED

17% OFFFeatured

Face Cream, Skin Care

Face Fresh Beauty Cream Large 23gm

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Highlights:

Face Fresh Beauty Cream Large 23gm.

Face Fresh Beauty Cream is a virtuoso for attractiveness of skin. It has Vitamin B3 that is niacinamide which is the best ingredient to ameliorate dead skin and scars. It maintains the natural glow of skin regardless of skin types. It is beneficial for all kinds of skin e.g. normal, sensitive, dry, oily or combination Skin. It helps to remove extra scars and makes the skin tone even. It makes sure to give you acne free skin for a long time.

25 AED