Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Serums, Skin Care

Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

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Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

Dhin Soap avocado made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

15 AED

17% OFFFeatured

Diamond Glow Elegant Whitening Dark Spot Corrector 50mls

Skin Care, Spot Corrector

Diamond Glow Elegant Whitening Dark Spot Corrector 50ml

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Diamond Glow Elegant Whitening Dark Spot Corrector 50ml

Lightening Strength: Maximum Strength – Strongest Lightening for Maximum Results

Diamond Glow Elegant Whitening Dark Spot Corrector is an intensive targeted treatment formulated to help visibly improve the appearance of stubborn dark spots, post-acne marks, discoloration, and uneven skin tone. Infused with Amla Oil and Dandelion Extract, and combined with Niacinamide, Alpha Arbutin, Glycolic Acid, Vitamin C, and Licorice Extract, this concentrated formula helps visibly brighten localized areas while promoting a clearer, smoother, and more even-looking complexion.

Its rich yet fast-absorbing formula delivers concentrated lightening ingredients directly where they are needed most while helping to nourish and condition the skin. With continued use, stubborn discoloration appears visibly lighter, skin texture looks smoother, and targeted areas appear more even-toned with a naturally radiant, healthy-looking glow.

125 AED

14% OFFFeatured

Reborn Soothing Facial Toner With Milk & Rose 500ml

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Reborn Soothing Facial Toner With Milk & Rose 500ml

30 AED

5% OFFFeatured

Creams, Skin Care, Sunscreen

ACM Laboratoire DeepWhite M Sunscreen 40ml

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ACM Laboratoire DeepWhite M Sunscreen 40ml

A brightening SPF50 tinted protection cream designed to work on pigment spots such as pregnancy pigmentation.

Benefits and features:

Tinted protector with a light texture.
It penetrates quickly.
Water Resistant.
Suitable for all skin types, even the most sensitive, especially skin prone to hyperpigmentation and melasma.

How to use:

Apply daily on the face.
In case of sun exposure, apply before exposure evenly and generously (a small amount of product reduces the level of sun protection).
Reapply regularly, especially after sweating, swimming, or toweling of.

95 AED

Biolight Hibiscus Flower Lightening Lotion 500ml

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Biolight Hibiscus Flower Lightening Lotion 500ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

40 AED

20% OFFFeatured

Skin Doctor Donkey Milk Whitening Face & Body Scrub 500ml

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Skin Doctor Donkey Milk Whitening Face & Body Scrub 500ml

Exfoliates and Removes dead skin cells from the surface of the skin. Intensely moisturizes and smoothens.

Skin Doctor Donkey Milk Whitening Face & Body Scrub is deeply moisturizing and smoothing. Enriched with vitamins and minerals, it helps brighten your skin while maintaining its natural moisture balance for a soft, radiant glow.

How to use:

Apply the product with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. Suitable for all skin types.

40 AED

17% OFFFeatured

Goree Avocado & Aloe Vera Whitening Face Wash SPF30 With Lycopene 70ml

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Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gmTransform your bathing experience with Goree Whitening Soap With Lycopene. This soap is specially crafted to whiten and nourish your skin while you sleep, providing a range of benefits for a healthier complexion. Enriched with Vitamin B3, it boosts cellular energy to enhance the skin’s renewal process, promoting the regeneration of skin cells. Whether you have normal, sensitive, or pigmented problem skin, Goree Whitening Soap offers a pinkish look and rejuvenates your skin with each use.

25 AED

25% OFFFeatured

Moroccan Oil Organic Soap Cactus Fruit 100gm

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Moroccan Oil Organic Soap Coffee 100gm

Organic Bath Soap With Coffee
Removes impurities and absorbs the excess oil along with the dirt from the skin and makes the skin firmer and tighter.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil – It has an antioxidant function.
Coffee – With its Antioxidant and Anti-inflammatory properties, it reduces and prevent inflammation and redness, and gives a beautiful skin tone.

15 AED

18% OFFFeatured

Shower Gel, Skin Care

Medimix Sandal & Eladi Oil Body Wash 250ml

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Medimix Sandal & Eladi Oil Body Wash 250ml

This Ayurvedic formulation is made up of pure Sandal and Eladi Oil which itself comprises 30 powerful herbs

It is the most natural way to detoxify your skin, nourish your complexion and add that perfect glowMedimix Ayurvedic Eladi Oil & Sandal Body Wash is free from SLES, soap and parabens

45 AED

18% OFFFeatured

Gluta-C Facial Night Serum 30ml

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Highlights:

Gluta-C Facial Night Serum 30ml

Experience radiant skin transformation with Gluta-C Intense Whitening Night Serum

Its innovative formula deeply nourishes and combats hyperpigmentation, promoting a luminous, even complexion overnight. Packed with high-potency antioxidants, this whitening serum revitalizes and repairs, reducing signs of aging. Optimize your night skincare routine with our #1 skin-brightening solution. Ideal for all skin types. Get ready for flawless, youthful glow!

Overnight Skin Repair

Deep Hydrating water-based formula

Anti-Aging & Antioxidant

45 AED

PRODUCTS ON SALES

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13% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Dodo Whiteup Whitening Beauty Cream 330ml

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Dodo Whiteup Whitening Beauty Cream 330ml

Dodo is a range of treatments that reveals the complexion of your skin thanks to a cocktail that combines bio-plant active ingredients and White Up. Multi-Vitamins supplement the nutrition of the skin. Dodo also ensures intense hydration of your skin, to provide it with maximum comfort.

35 AED

7% OFFFeatured

PR+ Paris Lightening Glycerin Enriched With Argan Extract 500ml

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PR+ Paris Lightening Glycerin Enriched With Argan Extract 500ml

The precious glycerine PR+ Argan includes the fabulous virtues of the Orient and active plants. Argan oil, world renowned for its exceptional moisturizing and anti-aging properties combined with the very restorative Glycerin, will nourish and repair your epidermis in depth to restore its softness, radiance and youth.

How to use

Ingredients

PROPYLENE GLYCOL, GLYCERIN, AQUA, TRIDECETH-9, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, SODIUM LACTATE, ASPERGILLUS FERMENT, PHENOXYETHANOL, ASCORBIC ACID, SODIUM METABISULFITE, ETHOXYDIGLYCOL, LINALOOL, BENZYL SALICYLATE, ALPHA – ISOMETHYL IONONE, ARGANIA SPINOSA KERNEL EXTRACT, DIETHYLHEXYL SYRINGYLIDENEMALONATE, LACTIC ACID, ARCTOSTAPHYLOS UVA URSI LEAF EXTRACT, CITRONELLOL, BENZOIC ACID, MORUS ALBA LEAF EXTRACT, DEHYDROACETIC ACID, BENZYL BENZOATE, GERANIOL, AMYL CINNAMAL, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIETHANOLAMINE, SODIUM DEHYDROACETATE, SODIUM BENZOATE, POTASSIUM SORBATE, HEXYL CINNAMAL, ISOEUGENOL, EUGENOL, SORBIC ACID, LIMONENE, BENZYL ALCOHOL.

465 AED

5% OFFFeatured

Carrot Glow Exfoliating Purifying Soap 200gm

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Carrot Glow Exfoliating Purifying Soap 200gm

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Exfoliating Purifying Soap combines the Carrot Oil & Vitamins A, K, E Complex with natural Apricot Seed Extract in an exfoliating cleansing bar formulated to help remove dull surface buildup while promoting a brighter, more even-looking complexion. It gently cleanses away impurities, excess oil, and dead skin cells, leaving skin feeling refreshed, smoother, and visibly healthier.

Gentle exfoliation helps reveal softer, more radiant-looking skin while preparing the face and body for the rest of your Carrot Glow skincare routine. With continued use, skin appears brighter, smoother, more even-toned, and naturally radiant.

95 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Cocopulp Clarifying oil with coconut oil 50ml

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Cocopulp Clarifying oil with coconut oil 50ml

Effectively diminishes pigment spots. Refines the skin’s texture Additional skin care to the lotion and cream, Makes your complexion brighter and more even

20 AED

12% OFFFeatured

Difeel Caffeine & Castor Shampoo for Faster Hair Growth 354ml

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Difeel Caffeine & Castor Shampoo for Faster Hair Growth 354ml

Caffeine & Castor Shampoo

Natural Formulation Caffeine and Castor Oil Shampoo
Helps stimulate faster hair growth.
Strengthens & hydrates to prevent breakage.
Smoothes hair follicles, leaving hair softer and silkier
Helps thicken, thin, lifeless hair.
Made in USA

Quick Hair Growth

Shampoo infused with Caffeine and Castor Oil to help fortify hair and encourage faster healthier hair growth.

Caffeine Oil for Hair Growth

Helps deeply condition and hydrate hair while cleansing for a full, smoother finish.

220 AED

11% OFFFeatured

Kenta White Face Serum 30gm

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Kenta White Face Serum 30gm

Kenta Moroccan Serum brightens and evens skin tone thanks to its formula rich in nourishing natural ingredients. It contains effective Moroccan plant extracts that help reduce pigmentation and dark spots, giving the skin a natural radiance and healthy glow. Kenta White Serum has a light, fast-absorbing texture, making it ideal for daily use without leaving a greasy feeling. Thanks to its moisturizing formula, it helps improve skin texture, enhance its smoothness, and stimulate cell renewal for a more youthful and vibrant appearance.

Benefits and Features:

Helps brighten and even skin tone for a brighter appearance.

Contains natural Moroccan extracts that work to reduce pigmentation and dark spots.

An effective moisturizer that leaves skin soft and radiant without leaving a greasy feeling.

Stimulates cell renewal and enhances skin elasticity.

Light, fast-absorbing texture suitable for all skin types, even sensitive.

Enhances skin’s protection against environmental aggressors.

It can be used as part of your daily skincare routine for best results.

40 AED

10% OFFFeatured

OGX Renewing+ Argan Oil of Morocco Shampoo 385ml

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OGX Renewing+ Argan Oil of Morocco Shampoo 385ml

Cleanse and nourish your hair with the OGX Renewing+ Argan Oil of Morocco Shampoo. Formulated Argan Oil sourced straight from Morocco, the shampoo helps to replenish the hair to leave your tresses feeling soft and shiny. Working into a thick, creamy lather, the shampoo rinses away product build up, dirt, oil and impurities to leave your hair shiny and clean, without stripping the natural moisture barrier. Argan Oil is rich in Vitamin E and fatty acids to help seal the cuticle and promote healthier-looking shiny hair. Treat your hair to the restorative benefits of this precious oil.

45 AED

10% OFFFeatured

Morocco Skin Clarifying Body Lotion 400ml

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Morocco Skin Clarifying Body Lotion 400ml

Morocco Skin Clarifying Body Lotion brightens and hydrates while helping to reduce blemishes and uneven tone. Enriched with natural extracts, it nourishes and restores clarity for a smoother, radiant complexion. Lightweight and refreshing, this lotion leaves skin healthy, soft, and glowing with daily use.

45 AED

10% OFFFeatured

Conditioner, Hair Care

Washami Keratin Shea Butter Conditioner 950ml

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Highlights:

Washami Keratin Shea Butter Conditioner 950ml

It contains many kinds of factors for hair care, effectively replenishes the needed nutrition for the hair, gently preserve the damaged hair, and makes the hair healthy and smooth, in addition, it will continue offering abundant moisture for the hair, make it persistent moist, and recover to the effect of uprightness and smoothness.

Directions

After shampooing, apply a generous amount to hair, massage into hair, leave for a few minutes, then rinse out. Use as needed, but not more than 2-3 times a week for best results.

45 AED

13% OFFFeatured

Fair & White Exclusive Whitenizer Original Gel Cream 30ml

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Fair & White Exclusive Whitenizer Original Gel Cream 30ml

Fair & White Exclusive Gel is an intense one. The jelly is often used by customers who have slightly oily skin or small blemishes. The skin becomes soft and silky. Fair & White skin lightening products are proven to be a safer alternative to similar products from other manufacturers. They are specially developed to lighten the skin. The entire complexion becomes lighter, the appearance of age spots, scars and acne scars is reduced, and skin structure is improved. When used as intended and combined with sun protection, your skin will look youthful and healthy in the long term.

The advanced formula of the F&W Exclusive Cream Gel is perfect for smoother and beautifully radiant skin.

65 AED

GIFT SET

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13% OFFFeatured

Face Wash, Skin Care

Skin Doctor Shea Butter Regenerating Face Wash 125ml

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Skin Doctor Shea Butter Regenerating Face Wash 125ml

Skin Doctor Shea Butter Regenerating Face Was offers a rich creamy texture that deep cleanses and purifies the skin. Richa in Vitamin E with anti-inflammatory, antibacterial and antioxidant properties, shea butter highly moisturizes and regenerates skin while helping reduce irritation.
Deep moisturizing, restores natural oil balance and minimizes skin irritation

35 AED

13% OFFFeatured

Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

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Fruit of the Wokali hydrolyzed Milk, Collagen, Vitamin E Foaming Facial Cleanser With Vitamin E, Aloe And Milk 150ml

Fruit of the Wokalí Hydrolyzed Milk Collagen Vitamin E Foaming Facial Cleanser with Vitamins. A moisturizing and soothing foaming facial cleanser with vitamin E, aloe vera, calendula flower, and cucumber to help cleanse the skin without causing dryness. It deeply cleanses the skin, giving it a soft and fresh glow. It is very refreshing to use after a tiring day, when the skin feels oily and dirty. It leaves a fresh feeling after use. The built-in brush helps to gently cleanse and moisturize the skin to improve its appearance and texture. The active ingredients are rich in moisturizers and antioxidants.

35 AED

33% OFFFeatured

Dabur Herbolene Aloe Petroleum Jelly White 115ml

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Dabur Herbolene Aloe Petroleum Jelly White 115ml

Dabur Herbolene Aloe Petroleum Jelly White 115ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

10 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Comback Curl Next Day Curl Revitalizer 355ml

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Cantu Comback Curl Next Day Curl Revitalizer 355ml

The Cantu Comback Curl Next Day Curl Revitalizer is a curl revitalizer specifically designed for curly and frizzy hair. This formula contains high-quality ingredients to refresh curls and restore bounce and definition.

The Next Day Curl Revitalizer helps revive limp or depleted curls and breathe new life into them. It moisturizes and defines curls without weighing them down or making them sticky. Hair is left soft, shiny and bouncy.

The Cantu Comback Curl Next Day Curl Revitalizer can be used on dry hair. Take a small amount of the revitalizer and distribute it evenly throughout your curls. Gently scrunch the hair to reactivate and define the curls.

The Curl Revitalizer formula contains no mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is suitable even for sensitive skin types.

Get the Cantu Comback Curl Next Day Curl Revitalizer and bring your curls back to life. Enjoy defined, vibrant and healthy curls that look perfect all day long!

40 AED

13% OFFFeatured

Feminine Care, Personal Care, Sensitive Areas

A Bonne Collagen Camellia Soothing Feminine Wash 100ml

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A Bonne Collagen Camellia Soothing Feminine Wash 100ml

A Bonne’ Feminine Wash Collagen & Camellia Soothing Faminine Wash Enhance your daily routine with our Soothing Feminine Wash. Formulated for gentle cleansing pH balance and featuring Collagen Camellia and Agarikon Mushroom Extract for a soothing antibacterial hypoallergenic and firming. Enjoy long-lasting confidence. For external use only. Apply the feminine wash to the damp intimate area and rinse off thoroughly. For external use only. If any adverse reaction occurs, stop use and contact the doctor.

35 AED

20% OFFFeatured

Face Wash, Scrubs, Skin Care

Botanical Facial Scrub 150ml

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Highlights:

Botanical Facial Scrub 150ml

The Botanical Facial Scrub contains a blend of exfoliating and astringent natural ingredients that work together to reveal softer, brighter, flawless-looking skin. 99.9% of the plant-based ingredients are certified organic.

The scrub works like microdermabrasion, gently sloughing away dead skin cells, removing impurities and unclogging pores. This helps to keep spots and blackheads at bay, leaving a smooth, glowing, youthful complexion.

**Walnut shell powder and sugar maple extract gently polish away flaky dead skin.

**Natural clay and vitamins B and C help to rejuvenate, refine and smooth the complexion.

**Peppermint, tea tree, lemon and lime refresh the skin, reducing excess oil and minimising pores.

**Natural fruit enzymes penetrate pores to clear away impurities without causing irritation.

How to Use

Moisten the skin, then massage in a circular motion feeling the grains, rinse off with warm water. moisturise with FACIAL MILK.

Caution: Avoid eye contact; discontinue if sign of irritation occurs. External use only.

Ingredients

Aqua (Water), Glycerin (Vegetable Glycerine), Glycerol Monostearate, Sorbitol (Fruits) Extract, Carbomer, Natural Betaine, Portulaca Oleracea (Leaf) Extract, Niacinamide (Vitamin B5), Juglans regia (Walnut) Shell Powder, Camellia Sinensis (Leaf) Extract, Bambusa Vulgaris (Bamboo) Extract, Aloe Barbadensis Leaf Extract, Sodium Ascorbyl Phosphate (Vitamin C), Castor Oil, Bentonite (Natural Clay), Phenoxyethanol, Peppermint (Mentha Piperita) Essential Oil, Tea Tree ( Melaleuca Alternifolia) Essential Oil, Lemon (Citrus Limon) Essential Oil, Acer Saccharinum (Sugar Maple) Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Hibiscus Sabdariffa Flower Extract.

160 AED

Oils & Moisturizer, Skin Care

American Dream Cocoa Butter Lavender Body Oil 200ml

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Highlights:

American Dream Cocoa Butter Lavender Body Oil 200ml

A whole body oil that hydrates the skin and gives it a soft glow. Use daily after showering or bathing.

Cocoa butter body oil with lavender oil to soothe the skin.

Formulated with calendula, aloe, turmeric and green tea

Soothing skin care for dry, itchy and irritated skin.

Contains no parabens, no phthalates, no gluten, no sulfates and no mineral oil.

55 AED

7% OFFFeatured

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-1Clarifying Shampoo 1000ml

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Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-1Clarifying Shampoo 1000ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.
Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

650 AED

10% OFFFeatured

Moroccan Oil Bath Soap Olive Oil 1000ml

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Moroccan Oil Bath Soap Olive Oil 1000ml

Searching extensively for an overwhelming experience?
Feeling dry and uncomfortable with your current skin?
Fresh yourself with Moroccanoil soap, a cure so pure, made of pure olive oil extract to soften your skin, remove toxins and layers of dead skin.
Knowing that, pure olive oil is a fantastic emollient that is rich with vitamins A & E and Omega which is just perfect to treat dry and sensitive skin.
It’s our pleasure to give you a benefiting product that can refresh your skin and soul at once.

45 AED

10% OFFFeatured

Creme Of Nature Sulfate Free Moisture and Shine Shampoo 354ml

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Creme Of Nature Sulfate Free Moisture and Shine Shampoo 354ml

This sulfate-free formula nourishes, hydrates, and adds Exotic Shine, while gently cleansing and detangling.

Instructions For Use

Apply a generous amount to wet hair and massage into lather. Rinse thoroughly and repeat. Follow with Creme of Nature Argan Oil from Morocco Intensive Conditioning Treatment.

45 AED