Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

White Express Whitening Serum 50ml

Rated 0 out of 5

(0)

Highlights:

White Express Whitening Serum 50ml

White Express lightening and ultra-fast concentrate with bio-plant active ingredients contributes without delay to unify your hold and eliminate black and brown spots.

An active ingredient principle tested for efficacy results in rapid action, quality assurance certified by our pharmacists and dermatologists.

Use morning and night on stubborn spots and areas to be lightened.

Combined use with White Express soap and whitening milk guarantees even faster and more effective action. Visible result from the first weeks of use.

35 AED

10% OFFFeatured

Yong Chin Shower Salt Scrub with Donkey Milk 700gm

Rated 0 out of 5

(0)

Highlights:

Yong Chin Shower Salt Scrub with Donkey Milk 700gm

Contains donkey milk protein. Reduces dark spots with whitening and smoothing effect.

Yong Chin Shower Salt Scrub with Donkey Milk helps remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, donkey milk and multi-vitamin complex that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

45 AED

14% OFFFeatured

Crusader Skin Toning Cream Triple Action 50gm

Rated 0 out of 5

(0)

Highlights:

Crusader Skin Toning Cream Triple Action 50gm

Crusader Skin Toning Cream is a rich, soothing cream which lightens dark areas on the skin such as freckles, age and liver spots and blotches, to give a more even skin tone. A wonderful new ingredient, sunscreen ESCALOL 507 (Octyl Dimethyl Paba) helps prevent darkening from reoccurring.

Directions:

Clean you skin with Crusader Soap. Adult and Children over 12 years old apply cream evenly to your skin twice a day or as directed by a doctor.
Sun exposure should be limited by using a sunscreen agent, a sun blocking agent or protective clothing to cover skin after treatment is completed, to prevent darkening from reoccurring.

30 AED

8% OFFFeatured

EOS Shea Better Ultra Derm Hand Cream Vanilla Cashmere 74ml

Rated 0 out of 5

(0)

Highlights:

EOS Shea Better Ultra Derm Hand Cream Vanilla Cashmere 74ml

Our dermatologist-recommended hand cream delivers 24-hour hydration for ultra-smooth skin that lasts through handwashing.

Other ingredients

Water/eau, glycerin, glyceryl stearate se, cetyl alcohol, palmitic acid, caprylic/capric triglyceride, fragrance/parfum, stearic acid, theobroma cacao (cocoa) seed butter, cocoglycerides, butyrospermum parkii (shea) butter, dimethicone, hydrogenated didecene, hexadecene copolymer, butyrospermum parki (shea) oil, persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, glycine soja (soybean) oil, sclerocarya birrea seed oil, hydrogenated vegetable oil, vanilla planifolia fruit extract, aloe barbadensis leaf juice, tocopheryl acetate, dicaprylyl carbonate, octyldodecyl isostearate, glyceryl stearate, peg-100 stearate, caprylyl glycol, phenoxyethanol, magnesium aluminum silicate, carbomer, sodium hydroxide, hexylene glycol, disodium edta, myristic acid, citric acid, potassium sorbate, sodium benzoate, titanium dioxide (ci 77891).

55 AED

17% OFFFeatured

Lady Diana Herbal Collection Apricot Extracted Moisturizing Scrub 170ml

Rated 0 out of 5

(0)

Highlights:

Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

Lady Diana Foot Scrub with Lemon and Ice Mint eliminate dead cells and other skin impurities from the foot. It remove dead skiin, giving a radiant and clean skin.

25 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Noor 24K Gold Essence Beauty Cream

Rated 0 out of 5

(0)

Highlights:

Noor 24K Gold Essence Beauty Cream

Breakthrough formula, lightens and brightens skin tone, reduces uneven pigmentation, instantly mattifies skin, long-lastingly prevents skin shine, provides natural glowing fairness in 5 days

Benefits

Helps lighten and brighten skin tone
Helps reduce uneven pigmentation
Instantly mattifies skin
Helps provide a natural glowing look

Ingredients

Alpha arbutin, Phyllanthus emblica fruit extract, Glycrrhiza glabr (Liquorice), Sodium ascorbyl phosphate, Kojic acid, Vitamin A, Vitamin B, Vitamin C, Vitamin D6, Avocado oil, Alovera extract, 24k gold essence.

How to Use?

Wash face with Noor Gold Beauty Soap
Mix Whitening Serum and Gluta White Urgent Whitening Capsule into the Noor Gold Beauty Cream
Apply as a thin layer on face
Leave it overnight
In the morning, wash face again with Noor Gold Beauty Soap
Repeat this process until desired results are achieved

30 AED

Elixir Light Lightening Cream 400ml

Rated 0 out of 5

(0)

Highlights:

Elixir Light Lightening Cream 400ml

Eternal youth in just a quick step! Elixir Light Cream fights hyperpigmentation with active ingredients, for a balanced, nourished, and hydrated skin.

Elixir Light Cream is a concentrated lightening Cream especially developed in a concentrated manner to effectively control the hyperpigmentation of black and mixed skin. Rich in powerful natural lightening assets, finely selected , it carefully lightens your skin , nourishes it and ensures deep and perfect hydration.

40 AED

12% OFFFeatured

Creams, Moisturizers, Skin Care

Neutrogena Norwegian Formula Hand Cream 50ml

Rated 0 out of 5

(0)

Highlights:

Neutrogena Norwegian Formula Hand Cream 50ml

Developed with DermatologistsInstant relief for dry, cracked hands in one drop Neutrogena Norwegian Formula Concentrated Hand Cream provides immediate and lasting relief. Just a touch of this glycerin-rich formula instantly relieves and protects extremely dry or cracked hands, leaving them noticeably softer and smoother. Noticeably soft and supple hands. Instantly moisturizes hands. A light, non-oily and effective formula that provides intense hydration, nourishes and helps repair the skin’s moisture barrier, making it noticeably more supple, supple and smooth.

Benefits and features:

Ingredient-rich hand cream for 24-hour hydration.

Its nourishing formula, rich in moisturizers, is designed to moisturize extremely dry hands.

An ideal choice for soft hands all day long.

Suitable for dry and sensitive skin.

Moisturize the hands and protect them from cracks.

Free of petrochemicals, parabens, harmful colors and preservatives, and mineral oils.

How to use:

Hands are washed and dried well.

Apply a sufficient amount of cream to the hands and rub gently to distribute the cream well.

75 AED

7% OFFFeatured

Eveline Lip Therapy Professional Treatment Enlarging Lips Set 2 pieces

Eye & Lip Care, Skin Care

Eveline Lip Therapy Professional Treatment Enlarging Lips Set 2 pieces

Rated 0 out of 5

(0)

Highlights:

Eveline Lip Therapy Professional Treatment Enlarging Lips Set – 2 pieces

An ideal lip augmentation kit as an alternative to injections that lasts over 12 hours in just two steps.
The Set contains a scrub and a cream to give you softness and increase the volume of the lips.
The lip scrub contains fine sugar granules that remove roughness and chapped lips to give you smooth lips.
The cream formula penetrates the intercellular spaces and increases the volume of the lips while giving them a pink color for attractive lips.
The cream contains hyaluronic acid, which strengthens, enlarges, and moisturizes the lip structure.
Easy to use and takes no more than two minutes.

The set contains:

Sugar lip scrub.
Filler to enlarge the lips.

Get soft lips with great fullness using this perfecting product.

65 AED

16% OFFFeatured

Queen Helene Mint Julep Masque 227gm

Rated 0 out of 5

(0)

Highlights:

Queen Helene Mint Julep Masque 227gm

This deep cleaning facial scrub deeply cleans and helps unclog pores and draw out impurities, while hydrating Glycerin helps maintain skin moisture balance. After use, skin is clean with a fresher-looking complexion.

Dry up acne pimples and rinse away blackheads. This original masque treatment helps to dry up acne pimples, rinses away blackheads and even shrinks enlarged pores. Relaxes tired facial muscles and eases tension lines on the face and neck.

How to Use:

Cleanse face and neck thoroughly. Apply masque generously and allow to dry for about 15 minutes. Leave on problem areas overnight, if desired. Remove with warm water and a washcloth.

38 AED

PRODUCTS ON SALES

View All

11% OFFFeatured

Lotion, Skin Care

Medimix Ayurvedic Nourishing Body lotion 400ml

Rated 0 out of 5

(0)

Highlights:

Medimix Ayurvedic Nourishing Body lotion 400ml

Medimix Ayurvedic Nourishing Body Lotion combines the benefits of Soy Milk with Eladi Oil, Aloe Vera, Jasmine, and other extracts to deeply nourish your skin, leaving it soft and supple.

40 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Argan 5 Liter

Rated 0 out of 5

(0)

Highlights:

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Argan 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

13% OFFFeatured

Veet Gold Coco Butter Super Whitening Body Cream 500gm

Rated 0 out of 5

(0)

Highlights:

Veet Gold Coco Butter Super Whitening Body Cream 500gm

Whiten the skin and make the skin youthful and healthy

Veet gold body corrector cream

Whitening and growing cream

Remove black spot

Nature 100%

35 AED

3% OFFFeatured

Difeel Jamaican Black Castor Supreme Growth Hair Oil Blend 237ml

Rated 0 out of 5

(0)

Highlights:

Difeel Jamaican Black Castor Supreme Growth Hair Oil Blend 237ml

Achieve stronger, thicker, and healthier-looking hair with Difeel Jamaican Black Castor Supreme Growth Hair Oil Blend.

This powerful blend combines the benefits of Jamaican Black Castor Oil with a rich mix of natural oils, including olive oil, sweet almond oil, and soybean oil, to deeply nourish both scalp and hair. Designed to help revive thinning and lifeless hair, this formula works to reduce shedding, boost shine, and promote natural hair growth.

Whether used as a pre-shampoo treatment or a daily leave-in oil, this lightweight yet effective formula helps moisturize, soften, and protect hair without buildup. Ideal for all hair types, especially dry, damaged, or brittle hair in need of extra care.

KEY FEATURES

PROMOTES HAIR GROWTH
Infused with Jamaican Black Castor Oil and nourishing plant oils to help support natural, healthy hair growth from root to tip.
THICKENS & STRENGTHENS HAIR
Helps improve the appearance of thin, lifeless hair while strengthening strands to reduce breakage and shedding.
DEEP MOISTURE & SHINE
Hydrates dry hair and scalp, leaving hair softer, smoother, and visibly shinier without weighing it down.
VERSATILE USE: SCALP + HAIR TREATMENT
Perfect for pre-shampoo treatments, daily moisture, or styling to enhance softness and manageability.
NOURISHING OIL BLEND
Formulated with Jamaican Black Castor oil, olive oil, sweet almond oil, and soybean oil to deliver essential nutrients for overall hair health.

195 AED

25% OFFFeatured

RDL Papaya RDL Papaya Soap 135g

Rated 0 out of 5

(0)

Highlights:

RDL Papaya RDL Papaya Soap 135g

Experience total skin care with new improved RDL Papaya cSoap plus Sunscreen. It contains papaya extract and enriched with vitamins to reveal a smoother and younger looking skin.

Direction for Use: Use it as bath soap.

15 AED

7% OFFFeatured

Shower Gel, Skin Care

Dermo-Gel New Shower Gel With Aloe Vera Extract 750ml

Rated 0 out of 5

(0)

Highlights:

Dermo-Gel New Shower Gel With Aloe Vera Extract 750ml

The new citrus-scented peeling shower gel contains micro-granules that remove dead skin cells and provide deep cleansing.

How to use:

Apply directly to the skin, massage in using circular motions and rinse well.

65 AED

13% OFFFeatured

Skin Doctor Saffron Whitening Scrub For Face & Body 500gm

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Rose Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Rose which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

15% OFFFeatured

Creams, Skin Care, Spot Corrector

Neutrogena Spot Controlling Facial Scrub 150ml

Rated 0 out of 5

(0)

Highlights:

Neutrogena Bright Boost Even Complexion Brightening 75ml

Neutrogena Bright Boost Smoothing Scrub activates skin’s natural renewal process and awakens 100% of dull cells for a more even, radiant complexion. Formulated with an alpha hydroxy acid (AHA) and natural microbeads, this scrub helps dissolve impurities from dull skin for a brighter, smoother appearance. It removes dead skin cells from the surface of the skin and from pores. Benefits: Revitalizes: Brightens skin Moisturizes: Hydrates skin Protects: Sun protection Directions: Massage onto a wet face, 1 to 3 times a week. Rinse with water and pat dry.

55 AED

6% OFFFeatured

Tree Hut Peach Sorbet Shea Sugar Scrub 510gm

Rated 0 out of 5

(0)

Highlights:

Tree Hut Peach Sorbet Shea Sugar Scrub 510gm

Reveal soft, glowing skin with the sweet, juicy scent of Peach Sorbet! Made with Sugar, Shea Butter, Peach Extract and an array of natural oils like Apricot Kernel, Evening Primrose, Avocado, Macadamia, Sweet Almond, Safflower and Orange Oils to leave skin feeling good and smelling delicious.

80 AED

13% OFFFeatured

Pastil Hair Cream Egg with Keratin 500ml

Rated 0 out of 5

(0)

Highlights:

Pastil Hair Cream Egg with Keratin 500ml

Pastil Hair Cream is specially made with advance formula that effectively stops hair fall and helps make everyday styling possible and easy.

35 AED

GIFT SET

View All

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Vitamin C Lightening and Moisturizing Oil 100ml

Rated 0 out of 5

(0)

Highlights:

Disaar Vitamin C Lightening and Moisturizing Oil 100ml

isaar Vitamin C Oil contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

17% OFFFeatured

Lady Diana Aloe Vera Face and Body Anti-UV Cream 170ml

Rated 0 out of 5

(0)

Highlights:

Lady Diana Aloe Vera Face and Body Anti-UV Cream 170ml

Lady Diana Aloe Vera Moisturizing Cream for extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Medix 5.5 Vitamin C and Ferulic Acid Firming and Brightening oil 1000ml

Medix 5.5 Vitamin C and Ferulic Acid Firming and Brightening oil 1000ml

Rated 0 out of 5

(0)

Highlights:

Medix 5.5 Vitamin C and Ferulic Acid Firming and Brightening oil 1000ml

【Medix Body Oil】Experience the transformative power of our Medix Vitamin C Body Oil, enriched with the finest ingredients including turmeric. This potent formula is designed to leave you hydrated, and irresistibly smooth.

【Safe】This Medix Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.

【Deep Nourishment】Our Medix vitamin c brightening body oil contains Vitamin C oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

95 AED

11% OFFFeatured

Perlay Goldie Hand and Body Cream 280ml

Rated 0 out of 5

(0)

Highlights:

Perlay Freshness & Whitening Hand & Body Cream 280ml

Perlay Goldie Hand and Body Cream makes the skin fair and removes freckles, wrinkles, and pimples. It also protects from harmful sun rays & side effects of makeup. Perlay Goldie Beauty Cream can make your skin soft and fair.

40 AED

10% OFFFeatured

Nature Secrete Lotion With Carrot Oil 350ml

Rated 0 out of 5

(0)

Highlights:

Nature Secrete Lotion With Carrot Oil 350ml.Nature Secrete Moisturizing Body Lotion with Carrot Oil 350 ml Nature Secrete Carrot lotion due to carrot oil and snail slime brightens tired skin tones. Revolutionary, it will very quickly fade your spots and actively combat emerging hyper-pigmentation. 10 Days after daily use, 8 out of10 women believe their skin is brighter, softer and better hydrated. AFter 20 days of use, 99% of users confirm that their complexion is lighter, even and radiant.

45 AED

20% OFFFeatured

Final Glow Half-Cast With Carrot Brightening Face and Body Cream 500ml

Rated 0 out of 5

(0)

Highlights:

Final Glow Half-Cast With Carrot Brightening Face and Body Cream 500ml

Before first use, rotate top portion of pump counter-clockwise until it pops up.

Final Glow Half-Cast is a multi-action whitening cream that lightens firms, specially formulated to improve the skin’s texture & tone, gives complete defense from the sun

Use twice daily.

120 AED

7% OFFFeatured

Gluta Gold Half Cast 24k Gold Lightening Face & Body Cream 500gm

Rated 0 out of 5

(0)

Highlights:

Gluta Gold Half Cast 24k Gold Lightening Face & Body Cream 500gm

Unlock Your Radiant Glow with Gluta Gold Half Cast: The Ultimate Skin Transformation!

Are you dreaming of a flawless, even-toned, and luminous complexion? Discover the magic of Gluta Gold Half Cast Face & Body Cream, the advanced formula specifically engineered to give your skin the luxurious care it deserves.

Why Choose Gluta Gold Half Cast?

Experience the perfect synergy of nature and science. Infused with high-potency Alpha Arbutin and Glutathione, this cream penetrates deep into the skin layers to target dark spots, hyperpigmentation, and dullness, revealing a brighter and more youthful version of you.

Key Features You’ll Love:

Intensive Brightening (7-Day Action): Experience visible results in just one week! Our unique formula is designed for fast-acting skin rejuvenation and texture refinement.
Dual-Action Versatility: Simplify your routine! This gentle yet powerful cream is safe for your face and highly effective for stubborn dark areas on the body like elbows, knees, and knuckles.
Organic & Safe Ingredients: We prioritize your skin’s health. Using organic extracts, we provide a safe alternative to harsh chemicals, ensuring a natural-looking glow without irritation.
Deep Hydration & Protection: More than just a whitener—this cream is packed with essential vitamins that lock in moisture, leaving your skin velvety soft and protected against environmental stressors.

How to Achieve the “Golden” Glow?

For the best results, apply a generous amount to clean, dry skin twice daily (morning and night). Massage in circular motions until fully absorbed. Pro Tip: Always pair with a high-SPF sunscreen during the day to protect your progress and maintain your radiant finish.

Join the Glow Revolution!

Don’t just hide imperfections—transform your skin. Gluta Gold Half Cast is more than a beauty product; it’s your daily boost of confidence in a jar.

Highlights

Intensive brightening for face and body, showing visible results in just 7 days.
Enriched with Alpha Arbutin and Glutathione to target dark spots and hyperpigmentation.
Provides deep hydration and skin repair with SPF 50 protection.

65 AED

18% OFFFeatured

Ab Naturals Argan Oil Treatment with Pure Organic Argan Oil 4.0 fl oz

Hair Care, Hair Treatment

Ab Naturals Argan Oil Treatment with Pure Organic Argan Oil 8.45 fl oz

Rated 0 out of 5

(0)

Highlights:

Ab Naturals Argan Oil Treatment with Pure Organic Argan Oil 4.0 fl oz

What about getting a product that provides your hair, body and skin with intense care and deep hydration? This product is definitely pure organic argan oil from AB Naturals, which needs to be known for its many features and benefits. It is extracted from pure organic argan, free of any additives, which is the best effective and nourishing treatment for hair, skin and body. Get it now and provide it to you with the highest quality.

Benefits:

Pure Organic Argan Oil AB Naturals Argan oil gives the hair the required nourishment, which gives its appearance super shine and softness. Organic Argan oil is the best treatment oil for damaged and dry hair. When used on the skin and body, it provides them with nutrition and hydration and gives them a natural, glowing shine. One hundred percent pure and safe. Effective results.

How to use:

Place the oil in your hands and gently massage the scalp, hair, body and skin, avoiding contact with the eyes. It can be combined with other products to enhance moisturizing properties.

45 AED

13% OFFFeatured

Creams, Face Cream, Skin Care

Fruit Of The Wokali Oatmeal Facial Cream Moisturizing Repairing Soothing Firming, Reduces Wrinkles And Brightens The Skin 115gm

Rated 0 out of 5

(0)

Highlights:

Fruit Of The Wokali Oatmeal Facial Cream Moisturizing Repairing Soothing Firming, Reduces Wrinkles And Brightens The Skin 115gm

Fruit of the wokali professional care oat sooting repair moisturizing cream firming reduces wrinkles brightens skin anti-aging this moisturizing cream is a natural way to restore your skin. Formulated with oat-derived extract, it will also make your skin smooth and hydrated for radiant skin. The oat ingredients and vitamins e, b3, and eye work together to improve the appearance of the skin not only on the face but also on the body to hydrate the skin for 24 hours

35 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Lavender 40ml

Rated 0 out of 5

(0)

Highlights:

Difeel Luxury Moisturizing Hand Cream Lavender 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Lavender Hand Cream:

Leaves your skin feeling fresh and soothed
Moisturizes, hydrates and rejuvenates dry skin with 100% Pure Natural Oil andVitamin E
Protects the skin from aging and free radicals

70 AED