Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

EOS Shea Better Fragrance Free Body Lotion 473ml

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EOS Shea Better Fragrance Free Body Lotion 473ml

The eos Shea Better Fragrance Free Body Lotion is specially formulated for those who prefer a gentle, unscented moisturizer.Enriched with shea butter and natural oils, it provides deep hydration and helps to soothe dry skin.

Safe for all skin types, including those prone to irritation or allergies.

Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not tested on animals.
Vegan.

Ingredients:

Water/Eau, Glycerin, Isopropyl Palmitate, Cetyl Ethylhexanoate, Glyceryl Stearate SE, Cetyl Alcohol, Dimethicone, Butyrospermum Parkii (Shea) Butter, Butyrospermum Parkii (Shea) Oil, Petrolatum, Mineral Oil (Huile Minérale), Carbomer, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Palmitic Acid, Stearic Acid, Myristic Acid, Disodium EDTA, Sodium Hydroxide,Tocopheryl Acetate, Citric Acid.

150 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Neem Oil 150ml

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Mamado Aromatherapy Natural Neem Oil 150ml

Mamado Natural Neem Oil Condition skin in need of natural relief from irritation and other skin issues.

Neem oil is traditionally use for its skin healing and anti bacterial properties and can be used on dry skin, scalp and nails.

40 AED

5% OFFFeatured

New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid 118ml

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New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid 118ml

Introducing our New York Bright & Lovely Lightening Face Wash With Vitamin C + Hyaluronic Acid with the power of Vitamin C and Hyaluronic Acid. This invigorating face wash is formulated with a Vitamin C base, providing essential hydration and conditioning to your skin while effectively restoring its natural glow and softness. Its refreshing citric scent will linger throughout the day, leaving your skin feeling fresh and supple.

Directions: Use the face wash as needed to cleanse and revitalize your skin. Apply a small amount to damp skin and gently massage in circular motions. Rinse thoroughly with water. For optimal skin protection, follow up with a minimum SPF 30 sunscreen to shield your skin from the sun’s harmful rays.

Key Ingredients: Vitamin C, Hyaluronic Acid, Shea Butter.

95 AED

25% OFFFeatured

Lab White Atom Whitening Cocoa Butter Soap 160gm

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Lab White Atom Whitening Cocoa Butter Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion

The main extract from Cocoa Butter

Cocoa butter is a natural fat extracted from cocoa beans. It is solid at room temperature and is white or cream in color.

Cocoa butter has many benefits for the skin, such as moisturizing the skin, preventing dryness, reducing wrinkles and has antioxidant properties.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

15 AED

20% OFFFeatured

Trimay Panthenol Hyaluron Ampoule 50ml

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Trimay Panthenol Hyaluron Ampoule 50ml

Hydrate and Soothe with Every Drop

The Trimay Panthenol Hyaluron Ampoule is a high-performance skincare solution formulated to deeply hydrate and repair dry or sensitive skin. Infused with Panthenol and Hyaluronic Acid, this concentrated ampoule helps restore the skin’s natural moisture barrier while calming irritation and redness. Ideal for daily use, it leaves your skin feeling soft, nourished, and visibly healthier.

Key Ingredients: Panthenol, Hyaluronic Acid
Skin Type: Suitable for dry, sensitive, or damaged skin
Benefits: Deep hydration, skin barrier support, soothing relief

120 AED

13% OFFFeatured

Silky Cool Lavender Mineral Bath Salt 750ml

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Silky Cool Lavender Mineral Bath Salt 750ml

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

35 AED

14% OFFFeatured

Reborn Lemon Cleanser 230ml

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Reborn Lemon Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin

30 AED

11% OFFFeatured

Donkey Milk Body Lotion Pink 400ml

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Donkey Milk Body Lotion Pink 400ml

Donkey Milk Body Lotion is a nourishing and hydrating solution enriched with natural Vitamin E, collagen, and the exceptional benefits of donkey milk. This luxurious lotion deeply moisturizes and regenerates the skin, improving elasticity and promoting a soft, supple, and visibly firmer appearance. Known for its rich nutrient content, donkey milk also provides a gentle brightening effect, leaving your skin radiant and glowing.

Features:

Donkey Milk: Packed with minerals, it nourishes and softens the skin while promoting a radiant glow.
Natural Vit E: Provides antioxidant protection and supports skin regeneration.
Collagen: Improves skin elasticity and firmness for a youthful appearance.
Deep Hydration: Penetrates the skin to deliver long-lasting moisture.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.

Benefits:

Hydrates Intensively: Restores moisture to dry and dehydrated skin, keeping it soft and smooth.
Boosts Elasticity: Collagen helps improve skin firmness and reduces the appearance of fine lines.
Brightens Skin: Donkey milk delivers a natural glow and enhances skin radiance.
Nourishes and Repairs: Packed with nutrients that regenerate and strengthen the skin barrier.
Gentle Formula: Suitable for daily use on all skin types.

40 AED

14% OFFFeatured

A Bonne Milk Lightening Lotion with Collagen Refill 250ml

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A Bonne Milk Lightening Lotion with Collagen Refill 250ml

This concentrated milk lotion protects skin from UV rays which makes it a healthy glow. It is light, non-greasy and easily absorbed. This lotion contains LACTICARE MILK POWER and COLLAGEN which are gentle to delicate skin. It deeply moisturizes, eliminates skin and restores lasting radiance. Special skin nutrients will stimulate skin cells, giving a bright and restoring elasticity and firmness.

* Yogurt & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen a pure natural protein, improves skin firmness, reduces wrinkles and enhances skin elasticity.

✔ Moisturizing & Whitening

✔ 3X Whitening Soft & Smooth

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

30 AED

20% OFFFeatured

Pr. Francoise Bedon Royal Exfoliating Lightening Soap 200gm

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Pr. Francoise Bedon Royal Lightening Serum 50ml

Enriched with multivitamins, Professor Francoise Bedon’s ROYAL Brightening Serum is an intensive and fast brightening treatment. It reduces dark spots and evens the skin tone while smoothing your skin. Effective on elbows and knees.

120 AED

PRODUCTS ON SALES

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15% OFFFeatured

Serums, Skin Care

Medix 5.5 Collagen Hyaluronic Acid Serum Anti-Aging Moisturizer Booster 52ml

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Medix 5.5 Collagen Hyaluronic Acid Serum Anti-Aging Moisturizer Booster 52ml

Medix 5.5 plumping face serum with Collagen helps clarify skin and supports a healthy looking complexion. Hyaluronic Acid provides a dose of hydration to your skin, while collagen helps plump your skin for a more radiant and youthful complexion. improve the look of hyperpigmentation and sun damaged skin with this lifting serum. Use this plumping face serum with your favorite moisturizer

85 AED

4% OFFFeatured

Difeel Rosemary and Mint Premium Hair Oil 237ml

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Difeel Rosemary and Mint Premium Hair Oil 237ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hair Oil is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

For Stronger, Fuller and Thicker Hair

Our Strengthening Leave-in Hair Oil repairs dry and damaged hair to improve overall hair strength and growth.

Invigorating Non-Greasy Formula

This expertly blended formula provides intense moisture and shine without being greasy, while its infusion of Biotin encourages healthy hair growth.

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula

115 AED

14% OFFFeatured

Yong Chin Micellar Face Wash Gel with Licorice Root 150ml

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Yong Chin Micellar Face Wash Gel with Licorice Root 150ml

Enriched with licorice root, provides a water boost for hydrated, dewy, and fresh skin. It helps remove dark spots, while its antioxidant properties protect and nourish your skin.

YC Micellar Face Wash Gel with Licorice Root is specially formulated with natural extracts and soft bead scrub. It helps deeply cleanse your skin, removing impurities while retaining your skin’s natural oil, moisture, and antioxidants. Licorice root improves skin tone to make skin look brighter, removes dark spots, and provides nourishment for soft and radiant skin.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

10% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Soothing and Moisture Aloe Vera 99% 300gm

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Pretty Cowry Soothing and Moisture Aloe Vera 99% 300gm

9 Percent Pure Aloe Vera Gel is a Moisturizing Therapy for Sunburn Dry Irritated Skin Cooling soothing gel from nature’s miracle plant of the ages. Made from fresh Aloe Vera leaves. Forms a protective barrier which helps retain moisture and promotes healing. Non-Oily Moisturizer provides effective relief from Sunburn, Minor Burns, Skin Irritations, Insect Bites, Chafing, Itching, Dry Skin. Quickly Absorbed. Will Not Stain.Discover the many uses of aloe as a shaving gel as a hair styling gel on blemishes No animal testing. Plus stabilizers and preservatives to insure potency and efficacy. Warnings Keep out of reach of children. For external use only. Avoid contact with eyes.Features 99 Percent Pure Aloe Vera Gel Provides fresh and smooth skin Cleanses and nourishes skin Glowy facial like skin everyday.

45 AED

11% OFFFeatured

Conditioner, Hair Care

Mega Growth Profectiv Daily Leave-in Strengthener 425ml

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Mega Growth Profectiv Daily Leave-in Strengthener 425ml

Profectiv Mega Growth Leave-In Daily Strengthener stops chemical damage before breakage begins. Penetrating and rehydrating deep inside the hair, Break Free infuses strength into fragile hair, corrects damage and fills in the cracks that lead to over-processing. Break Free’s exclusive Pro-Growth formula stops and corrects daily breakage caused by chemical treatments.

40 AED

14% OFFFeatured

Disaar Hair Care Essential Growth Oil Clear 30ml

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Disaar Hair Care Essential Growth Oil Clear 30ml

Rich in vitamin E, fatty acids, phenols, easy to absorb, moisturizing, tender and shiny, cold pressing, hair control, repair damaged hair, repair dry and bifurcate hair ends, reduce dandruff, improve hair dry, rash, dark and other problems.

30 AED

25% OFFFeatured

Paw Paw Whitening Soap Papaya Extract 180gm

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Highlights:

Paw Paw Whitening Soap Papaya Extract 180gm

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

15 AED

3% OFFFeatured

ACM Depiwhite White Whitening Body Milk 200ml

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Highlights:

ACM Depiwhite White Whitening Body Milk 200ml

ACM Debbie White Body Milk offers you an effective formula to gently and evenly lighten and even skin tone. This milk is specially designed to achieve smooth and radiant skin.

Product Features:

Lightens the skin: Contains brightening ingredients that work to reduce pigmentation and even out skin tone.
Deep moisturizing: Contains active moisturizers that help improve skin’s softness and elasticity.
Nourish the skin: Contains nutrients that help nourish the skin and improve its healthy appearance.
Daily use: Can be used daily as part of your skincare routine for optimal results.

How to use:

After showering or cleansing, apply an appropriate amount of Debbie White Body Milk to the skin.
Gently massage the milk into the skin until it is fully absorbed.
Use daily in the morning and evening for best results.

Warnings and precautions:

Avoid contact with eyes. If product gets into the eyes, rinse with water immediately.
If irritation or sensitivity occurs, discontinue use and consult a doctor if necessary.
Please perform a tolerance test on a small area of skin before using the product fully.

155 AED

43% OFF

Skin Care, Spot Corrector

Toudy Specific Cream Honey and Curcuma 60g

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Toudy Specific Cream Honey and Curcuma 60g

Toudy Specific Cream Honey and Curcuma 60g helps to restore, balance and soothe irritated skin. Made with natural honey and curcuma, it’s designed to help moisturize, protect, and nourish the skin. Suitable for all skin types, it helps to promote a healthy, glowing complexion.

20 AED

18% OFFFeatured

H20 Beaute Body Lightening Lotion 500ml

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H20 Beaute Body Lightening Lotion 500ml

H20 Lait De Beaute Body Lotion 500 ml H20 Body Lotion with Carrot and Apricot FAST ACTIONH20 Jours milk designed with the best cocktail of fruit Acids. It carries out in deeply the body by guaranteeing uniform and bright to your complexion.H20 body lotion protects your skin from solar and bacterial aggressions without irritation.

45 AED

GIFT SET

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29% OFFFeatured

Hair Care, Relaxer

ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer – Normal Strength

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ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer – Normal Strength

The ORS Olive Oil Built-In Protection No-Lye Hair Relaxer system infuses hair with moisturizing olive oil and natural herbs to help to protect the hair from damage during processing. The result is smoother, softer, stronger hair with impeccable Add Shine. Key Features

Quality, healthy-looking relaxed hair

Leaves hair softer and more manageable Recommended Use

As a conditioning relaxer treatment

25 AED

22% OFFFeatured

Cocoderma Lightening Body Lotion with Coconut Oil 275ml

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Highlights:

Cocoderma Lightening Body Lotion with Coconut Oil 275ml

Cocoderma body lotion penetrates and leaves your skin flexible, soft and hydrated. Its formula with coconut extracts daily purify and harmoniously lighten the skin.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Apply only to small areas in a timely or time-limited manner. Rinse hands well after use. Avoid contact with eyes. In case of irritation, discontinue use. Use prohibited on children under 12 years old. Keep out of reach of children.

35 AED

10% OFFFeatured

Secret Nature Argan Oil Moisturizing Lotion 350ml

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Highlights:

Secret Nature Argan Oil Moisturizing Lotion 350ml

The secret natural milk with argan oil has been designed to give your skin a significantly more radiant and luminous complexion.

It very quickly reduces your hyperpigmentation spots and helps prevent their appearance.

Its formula concentrated in argan oil acts gently and effectively to even out and clarify the complexion.

Enriched with plant extracts, the secret natural milk with argan oil hydrates, protects and allows your skin to maintain all elasticity without leaving a greasy film.

It will leave your skin silky, soft to the touch and radiant with beauty, giving it a pleasant feeling of freshness.

45 AED

20% OFF

Creams, Skin Care, Tubes

Esapharma Oranvate Gel Tube 30gm

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Highlights:

Esapharma Oranvate Gel Tube 30gm

Oranvate Gel is use for the skin. Its help the body get rid of death skin cells, black-spot and produces an effective result within a short period; this depending on individual skin type, It is quick in action to softens, lightens and brightens the s

For a perfect results, apply twice daily and avoid long time exposure to direct sunshine, this item will arrive safely un-box for cheaper postage; except customer specify

20 AED

20% OFFFeatured

Hair Care, Hair Mask, Shampoo

Every Strand Severely Damaged Hair Recovery Sulfate Free Shampoo 399ml

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Highlights:

Every Strand Severely Damaged Hair Recovery Sulfate Free Shampoo 399ml

Why I need it: This formula will fortify and moisturize every strand, restoring hair strength and bringing new life to severely damaged hair.
What it is: A reparative, strengthening formula infused with Manuka Honey, Black Castor Oil, and Shea Butter extracts for soft, shiny, and visibly healthier hair. For all hair types.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Rinse thoroughly and then follow up with Every Strand Severely Damaged Hair Recovery Conditioner.

60 AED

11% OFFFeatured

Amalico Chebe Tchad Olive Hair Serum 100ml

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Highlights:

Amalico Chebe Tchad Olive Hair Serum 100ml

40 AED

13% OFFFeatured

Joji Secret Young Durian Balance Mask 30gm

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Joji Secret Young Durian Balance Mask 30gm

35 AED

4% OFFFeatured

AXIS-Y PHA Resurfacing Glow Peel 50ml

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Highlights:

AXIS-Y PHA Resurfacing Glow Peel 50ml

A 10% PHA gel-water peel which gently exfoliates the skin and clears the pores to reveal rejuvenated skin. With the extracts of 5 different fruits and vegetables, this peel soothes and clears the skin from the first use. Extracts of Cucumber, Papaya, and Centella Asiatica nourish the skin for a healthy glow.

115 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Noor Herbal Cream with Serum 30gm

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Highlights:

Noor Herbal Cream with Serum 30gm

Noor Herbal Cream with Serum is a unique blend of herbal ingredients and serum technology that helps brighten, smooth, and rejuvenate your skin. It reduces dark spots, pigmentation, and dullness while deeply hydrating for a soft, radiant, and youthful glow. Perfect for daily use to achieve naturally healthy-looking skin.

Key Features:

Combines herbal extracts with serum benefits 🌿
Brightens skin and reduces dark spots and pigmentation
Deeply nourishes and hydrates the skin
Improves texture for a smoother, radiant look
Suitable for all skin types and daily use

30 AED

11% OFFFeatured

African Pride Olive Miracle No-Lye Relaxer Regular 1 Touch Up

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Highlights:

African Pride Olive Miracle No-Lye Relaxer Regular 1 Touch Up

Our unique StayFresh™ Crème-on-Crème formula makes touch-ups quick, easy, and mistake-free. Say good bye to the mixing errors and mess of liquid activators. And thanks to our StayFresh™ System, it stays fresh longer. Enjoy perfect straightening results every time with more conditioning and moisturizing in just 3 EASY STEPS!

40 AED